COMPETITIVE ADS HAVE NO PLACE IN YOUR BUSINESS!

Removing competitive ads from your business is a difficult task, however the right technology makes it easy. This article will provide you with a strategy to get rid of competitive ads for good — specifically from your business’ TV. For a closer look at the software that makes it all possible, click here.

Where Are Competitive Ads Coming From?

9 times out of 10 it’s your business’ TV.

Whether you’re a restaurant with TV in your dining area, a car dealership with a TV in your lobby, or even an urgent care center with a TV in your waiting room; by using cable or satellite, you’re inviting competitors’ ads into your locations. What’s worse, the reality is that you’re paying to have those competitive commercials playing on your television!

Turning off the TV isn’t the answer, better TV is.

If you’re still paying that cable or satellite company a monthly subscription, the best thing you can do for your business is cut cable, and replace it with a custom TV network. A custom TV network will not only remove those unwanted ads, the right one will let you block out any future content that you, or your visitors, don’t approve of; which is great if you’re keen about acting on feedback.

Choosing the Right Custom TV Network for your Business

A quick Google search will show you that there’s no shortage of options to choose from. Keep in mind; the top 3 things to look for when shopping for business TV software are: engaging content, an easy-to-use management system, and an inexpensive cost. You can read more about those 3 points, and why they’re important, in this article.

The right custom TV network will have features designed to move your business forward.

A cable TV replacement is one thing, but finding television software that doubles as a marketing tool is your real goal. Some of the best features to keep in mind while you’re shopping: the ability to upload your own messages to communicate with your visitors, live social media integration to generate more followers on Facebook, Twitter, or Instagram, and vast amounts of entertaining content to improve visitor experience.

Start your Search with It’s Relevant TV

It’s Relevant TV is the most feature-rich TV software for businesses on the market; featuring all-of-the-above, and more. Chat with the TV experts at ItsRelevant.com if you have any questions; or schedule a meeting with them to see the technology firsthand. Custom TV networks are the future of business television, with more and more business owners making the switch.

Looking to experiment with QR codes in your business or medical office? New waiting room TV technology lets you put QR codes directly on your TV. Better than signs or posters, the TV attracts your visitors’ attention like nothing else; it’s the best place to put something that you want to get noticed. However, putting an interactive QR code on your TV isn’t possible through cable or satellite.

Embracing new technology means doing away with the old, which is a good thing. An alarming amount of business owners aren’t aware that better alternatives to cable are out there. They’re missing out on features that could be generating more revenue and bringing in new customers; or in the case of medical offices- patients.

Are You Using cable or satellite TV? Here are the Top 10 Reasons to Cancel.

It’s Relevant TV is the secret ingredient that’s missing from your waiting area. However, if you’re new to the idea of using a custom TV network instead of cable, we recommend that you read this article; it’s a great introduction to the technology that’s changing the way people view business TV.

QR Codes, Social Media, and More on your Waiting Area TV

QR codes first became widespread all the way back in 2002 when mobile phones were given apps with a QR code-reading feature. Since then, its popularity fizzled out for some period of time; but just recently, they’ve started making a comeback as most native camera apps include an easy to use QR reading feature. If reading this article is any indication, you’re interested in integrating QR codes into your business or medical office. The question is “how?”

As you might have already guessed, our answer is the TV.

Your waiting area TV is the best tool you have to get your messaging noticed, which includes QR codes. It’s Relevant TV features the ability to upload your own side images, which play alongside entertaining content that is designed to make viewers more receptive to your messages. Whether it’s ads, promotions for services, or friendly reminders, you have the freedom to put up as many as you want. The images rotate, therefore all of your messaging gets to shine; throw an image with a QR code on the TV and visitors-in-waiting can scan it.

Is your business or medical office on Facebook, Twitter, or Instagram?

It’s Relevant lets you link your TV to your social media accounts with its live social media integration. However great your posts are, most get unseen; displaying your posts on the TV for visitors to see is a great way to show them what they’re missing and generate more followers.

Getting Started with It’s Relevant TV

Visit ItsRelevant.com to schedule a call to get started, or request a demo to see the technology firsthand. If you’re serious about creating a custom TV network for your business, chat with the TV experts at It’s Relevant — however big or small your lobby or waiting room is.

Digital waiting room displays are steadily replacing cable and satellite TV in businesses and medical offices across the country. If you’re in the market for a digital signage solution for your waiting room, there are a few important things you should know before signing a contract. This article will highlight some of those things, with the goal of helping you make an informed decision when it comes to settling on the digital display that’s right for your waiting room.

Digital Waiting Room Displays: What to Look Out For

First and foremost; if this is for your waiting room, you want a solution that will entertain your visitors, or otherwise distract them from the wait. Entertainment is really the key thing here — nothing makes time go faster than getting immersed in something fun or interesting.

Live wallpaper solutions are not fun, nor are they that interesting

You’ll find, or may have already seen, digital displays that are simply a collection of scenic pictures. Some are animated, whilst others are static images in a slideshow. They might look nice on the surface, but set a timer for 15 minutes and keep watching that endless sunset, or sandy beach, until it rings. The 15 minutes will probably feel more like 30.

The bottom line: It’s boring.

Boring your visitors is not helping make them feel comfortable. Waiting experiences can be dreadful, that’s why putting something entertaining on the TV goes a long way.

The Best Digital Waiting Room Displays Resemble TV

Businesses and medical offices have traditionally put cable TV in their waiting rooms because people like watching television; and because what else would you put on the TV? The former is still true, and for the longest time so was the latter. But now, today, there are plenty of cable alternatives that are a better fit; whether you’re running a business, or managing a medical office.

People like watching television, but television just doesn’t work in a waiting room.

It doesn’t work for a lot of reasons; competitor ads, complaints about the news, visitors constantly asking to change the channel — or even the fact that most shows/movies are well-over the time that most people spend waiting. It’s no good no matter which way you look at it, but you probably already know that.

The best digital waiting room displays resemble TV; never settle for a service that’s just a programable slideshow, or a digital ad-scroller. Programming your TV to feature ads, sales, or otherwise important messaging is great — but you don’t need the whole screen for it. More than a digital display, what you want is a custom TV network for your waiting room.

FACT: People tend to ignore ads/messaging, regardless of the platform, unless that ad is paired with something that’s of interest to them.

Why a Custom TV Network?

A custom TV network combines the best aspects of television and digital signage. The messaging that you would normally dedicate a whole TV to is instead played alongside fun and interesting videos that visitors genuinely enjoy watching. Those videos get visitors to notice the TV, and the entertaining content puts them in a good mood; which makes them more receptive to your messaging.

A great custom TV network is more than just TV + digital signage.

But the best waiting room TV software has variety, gives you control, and boasts brand-oriented features that are designed to move your business or medical office forward. These are the top features you should be looking for in your TV system.

It’s Relevant TV: The Best Waiting Room TV Software

It’s Relevant is everything you’d expect from forward-thinking waiting room technology. It has variety; featuring over half-a-million licensed videos organized into 40+ categories. It gives you control; allowing you to block unwanted content, upload your own personal videos, and custom-tailor your messaging with an easy-to-use management system. Finally, it comes with brand-oriented features to help drive your business or medical office forward; features such as social media integration, and a dedicated client success manager who’s there to help you strategize and use the system to its fullest potential.

Chat with the TV experts at ItsRelevant.com if you have any questions about creating a custom TV network for your locations.

Looking for a waiting room TV service for your business?

If you’re currently using cable or satellite TV, you’re probably reading this because you’re interested in something better. When it comes to either, you’re inviting risky elements into your business that you have no control over. What’s worse, is that you’re paying good money for these problems. Cable TV belongs at home, that’s what it was made for. Business TV should cater to, and improve, the needs of businesses; things like marketing, visitor experience, customer retention, and repeat business.

It’s Relevant TV features 40+ categories of content, including games & trivia, and the ability to mix in your own personal videos. More than just great programming that your visitors will enjoy watching, It’s Relevant comes with features that are designed to help your business itself. These features include free adspace to promote your brand and services, keyword blocking to keep specific content from showing up on your TV, and social media integration to display your most recent posts and generate more followers on social media.

Read: “Top 10 Reasons to Cancel Cable or Satellite TV in your Business.”

Your Business, Your Brand, Your TV

It’s Relevant TV is all about you and your brand, and using the TV to generate success for your business. If you put something on the TV, your visitors are going to see it; no question about it. It’s Relevant TV’s free ad space draws attention to your business’ services, sales, and promotions by putting them on your TV. Visitors are proven to be more receptive to marketing messages when they’re played alongside entertaining content. The reason is simple; fun and interesting videos put people in a good mood. When people are in a good mood they’re more likely to react positively to things — even your ads.

Customizable Waiting Room TV Programming

It’s Relevant TV is 100% customizable when it comes to its content. You simply choose from a list of 40+ categories that you think your visitors will enjoy watching, and the fully-automated system does the rest; pulling from a library of over half-a-million videos. Every piece of content is screened by live human beings to make sure that everything is safe and family-friendly. However, if there’s ever a topic that you don’t want playing on your TV, It’s Relevant comes with a keyword block feature that prevents videos with specific words from showing up. Unlike with cable or satellite, you’re in complete control of your waiting room television.

Your Social Media Displayed on your TV

Is your business on Facebook, Twitter, or Instagram? It’s Relevant gives you the option to display your most recent social media posts directly on your TV. Visitors-in-waiting will get to see things; promotions, support for organizations, or even funny images, that they otherwise wouldn’t have seen because they’re not following you on social media. This is not only great because your posts are getting more traction, but you’ll generate more followers in the process.

Waiting Room TV Programming: Getting Started

Chatting with the TV experts at ItsRelevant.com is the best way to get started if you’re serious about a custom TV network for your business. Whether you’re ready transform your TV right now or still have questions about the technology — the people at It’s Relevant are there to help.

Patient education videos are a great way for hospitals, dentists, and urgent care clinics to communicate with their visitors. However, you might surprised to discover that a lot of doctors are approaching these videos the wrong way. This article highlights the #1 classic mistake administrators make when it comes to patient education videos, and suggests where you can get the best content for your waiting room television. Click here for a closer look at the technology you should keep in mind while reading this article.

Related: “Waiting Room TV Software for Hospitals, Urgent Cares, and Dentists“

The most Common Patient Education Pitfall

Related: “Tips on the best Patient Education Videos for your Waiting Room TV“

There’s a few misconceptions when it comes to patient education videos, but one in particular takes the cake. The most common pitfall that doctors and office managers fall into, is a notion that medical-related videos should be the standard go-to for waiting room television. You see this everywhere you go with other types of media; i.e. tooth-related signage at the dentist, or animal-related magazines at the vet. It’s there to the point that you expect it — it’s a sort of “industry expectation.” These thematic expressions are great for atmosphere and reminding people where they are, but a problem occurs when you try and extend those themes to your waiting room TV.

Fact: Visitors don’t find medical content all-that interesting!

have you ever talked to your patients about it? The truth is, most people find it kind of gross, or unsettling. Regardless of how educational it is, or how important the message is, people just likely aren’t going to appreciate it if it’s all you are showing them. In the end, your medical office pays the price; patient experience goes down despite a good, honest attempt to educate your visitors on X, Y, or Z.

Suggested Article: “Patient Education & Engagement for your Waiting Room TV“

Patient Education Videos: The Middle-Ground

Make no mistake — educational videos and other medical-related content have their place. However, both are best utilized when paired with videos that are fun, interesting to watch, or entertaining. For that, you’ll need a custom TV network that brings the two together.

Related: “The Best Waiting Room TV Software for Medical Offices“

Custom TV networks are the future of waiting room television. For the exact reasons listed earlier in this article, you want to avoid any service that is strictly-medical. However appealing those service providers make it sound, don’t fall for it. Always remember that your patients come first, and what you decide to put on your waiting room TV should reflect what you think they’ll enjoy most. Find a TV service that has the best content and the ability to upload your own videos — double-check any health associations you’re a part of; they might have a library of videos that are free-to-use. If you can cross that off your list, then all you need the entertaining content to balance out the medical.

Browse: “Top 3 Waiting Room TV Services for Medical Offices“

Where to Find the Best Content

It’s Relevant TV has the best and most diverse library of content on the market. If you have your own collection of medical videos to mix in, or at this point aren’t worried about showing health-related content — then It’s Relevant TV is the best fit for your waiting room; especially if you’re looking to modernize things.

Content isn’t everything though, it’s one of several key parts. There’s a long list of features to look for when shopping for custom TV networks. The following article: “Top 5 Features to look for in the best Medical Waiting Room TV,” should give you a good idea as far as what to expect from waiting room TV software. Otherwise, you can chat with the TV experts at ItsRelevant.com if you have any questions.

It’s Relevant TV creates waiting room information screens for hospitals, dentists urgent care clinics, and medical specialists in general; additionally serving restaurants, gyms, salons, and car dealerships as well. Whether you’re currently using cable, satellite, Netflix, or DVDs; reading up on alternative solutions for waiting room television is a great step in the right direction.

Warning: Playing DVDs, Netflix, or Hulu in your waiting room violates most ToS and is illegal. Read this article for more details.

Waiting room information screens are the future, and It’s Relevant TV is paving the way forward with its custom TV networks. If you’d like to know what a waiting room information screen powered by It’s Relevant could mean for you, chat with the TV experts at ItsRelevant.com, or schedule a call with them for a tour of the technology.

IRTV: The Best Waiting Room Information Screens on the Market

It’s Relevant TV stands out as the most feature rich when compared to similar products. First off, the technology is managed with an easy-to-use system, which can be controlled from any computer or smart device — at any time. Any ads, messages, or personal videos that you upload will show up on your TV, and play alongside the fun and entertaining content that It’s Relevant provides.

It’s real TV that you control.

Unlike other services, It’s Relevant is NOT a looping playlist. Instead of several minutes worth of videos, IRTV features over half-a-million pieces of content; making it one of the largest libraries of licensed short-form content in the world. Each video is screened by human beings to ensure that everything is 100% family-friendly and safe for your waiting room.

Put Social Media on your Waiting Room TV with It’s Relevant

It’s Relevant TV features the ability to display your most recent Facebook, Twitter, and Instagram posts right to your TV. It’s a great way to get more followers on social media, and there’s no risk of any negative comments showing up with your posts. Live social media integration is one of the best features to have on your waiting room information screen; however it’s unique to It’s Relevant TV.

Getting Started with It’s Relevant TV

Visit ItsRelevant.com and talk to the TV experts there about what you’re looking for in your waiting room TV. They’ll answer any questions you have and help you strategize; however scheduling a demo and getting a firsthand look at the features themselves is the best way to experience the technology.

If you’re looking for a hospital TV system to create a better, more meaningful experience for your visitors, then It’s Relevant TV is your best bet. Centered around patient experience, It’s Relevant has all of the features you could ever hope to find in good, quality hospital TV software.

Tip: Don’t be tempted by “Free TV Services.” Here’s 5 reasons why.

Visit ItsRelevant.com for a closer look at the technology. Chat with the TV experts there if you have any questions, or schedule a call with them if you’re looking to get started right away.

What Makes It’s Relevant the Best Hospital TV System?

First and foremost; It’s Relevant sets itself apart from other hospital TV systems with its incredibly vast selection of fun and interesting content. With over half-a-million videos, IRTV has one of the world’s largest libraries of licensed short-form content. Each and every piece is screened by live human beings to ensure that everything is safe, and family-friendly. Additionally, in the event that there are specific things you’d like to block out of your TV, It’s Relevant features keyword blocking. This proprietary technology allows you to block any videos with that keyword spoken in them from showing up on your TV.

How does that compare to other TV systems?

Other services will only go as far as presenting clients with preloaded playlists, or 30 minutes to 2 hours of the same looping videos as their answer to “entertaining content.” It’s not entertaining; it’s repetitive. This kind of solution is shoddy, and ultimately does more harm than good in the end. Most people shopping for hospital TV systems aren’t sure what to expect, or even look for; therefore they don’t think twice about these cheaply sewn-together, or supposedly-free TV services.

Related: “Top 3 Things to look for in your Waiting Room TV Software.“

Good content is the foundation of a good TV system; but what truly makes It’s Relevant the best hospital TV system on the market is how feature rich it is.

A Closer Look at It’s Relevant TV’s Top Features

Does your hospital have accounts on Facebook, Twitter, or Instagram? If so, you can display your most recent posts directly on the TV with IRTV’s social media integration. This is done in a way that’s totally safe; there’s no risk of negative posts or comments showing up on your TV. The process is fully-automated; meaning that you don’t have to do anything except link your accounts to the TV system. There’s no better way to generate more followers on social media by showing visitors what they’re missing. Additionally, it’s a great way to raise awareness for upcoming events or organizations that your hospital supports.

Other services attempt to boast this feature, however their approach often leaves something to be desired. Instead of a fully automated system handling things for you; their solution is for you to take a screenshot of your post, and upload it to the system. The end result looks as ridiculous as it sounds, and it doesn’t prevent negative comments from showing up on your TV.

It’s the mark of a service provider that favors Quantity > Quality. It’s cutting corners and advertising features that are undeveloped.

It’s Relevant TV’s Strategic Approach to Customer Support

It’s Relevant features a unique approach to further helping its clients. Instead of an arbitrary customer support email or phone number, users are assigned a dedicated client success manager. A client success manager ensures that you’ll always be connected with someone who knows you, and knows your hospital. You won’t need to explain your problem multiple times, to multiple people.

Having a go-to person you can rely on — whose name you know — brings customer service to a whole new level.

More than just a general support staff, It’s Relevant’s client success managers are strategic thought partners. Because they know not just the system, but your industry inside-and-out. They are there to guide you, and provide you with the best strategies and practices to help you succeed.

Patient Education & Engagement

Patient education is great, but there’s a trick to it.

The biggest pitfall that hospitals fall into is wanting to put just medical content on the TV. There are TV systems out there solely dedicated to medical content because of hospitals who are adamant about what they want, and without talking to their patients they don’t realize it’s a bad idea. Why? Because patient education videos are much more effective when paired with fun and interesting content that draws the patients into watching.

There’s a limit to how much medical-related content some people can tolerate.

Especially if those people are sick or not feeling too well. Cross-sections of a beating heart or clogged artery, blood being drawn with needles, and eyes getting scraped are NOT the kinds of videos you want playing in your waiting room. Regardless of how informative or educational they are, your patients aren’t generally in the medical field, and so there’s a high chance that they’re not going to find it as interesting as you do.

Related: “Patient Education & Engagement for your Hospital TV“

It’s Relevant TV’s approach to this issue is a blend of educational + entertaining content. Not all medical-related content is bad, and some of those health messages are important; but good or bad, balancing it out with videos that are fun and interesting helps alleviate some of the stress and anxiety caused by the former.

If you’re going to show medical content, it should be your own personally-approved messaging.

You can use videos from a health association you belong to, or a product manufacturer you feature. A lot of hospitals don’t often realize that they have access to such a library. You might have access to more content than you think; which when paired with It’s Relevant TV makes for one great hospital TV system.

Start your Search with It’s Relevant TV

Choosing the right hospital TV system is a big decision, and with so many options out there it can be hard to tell if the one you’re looking at is really the best fit for your waiting room. Start by chatting with the TV experts at ItsRelevant.com. They’ll walk you through the unique content, technology, and strategies, and answer any questions you might have about a custom TV network.

It’s Relevant TV’s business TV service is the best fit for waiting rooms, lobbies, and dining areas. A better alternative to cable TV packages in general, It’s Relevant comes loaded with features designed to improve visitor experience, showcase your services, and generate more followers on social media. It’s TV designed with businesses in mind, with all the tools to help you succeed.

Related: “Should I Cancel Cable? A Better Alternative to Cable TV For Business“

If you have any questions, or if you’re curious to see what It’s Relevant TV can do for your business firsthand, chat with the TV experts at ItsRelevant.com. Otherwise, keep reading for a closer look at some of IRTV’s best features.

The Business TV Service with the Best Content

The key to a great custom TV network is the content. However the trick for actually getting it to work is having enough videos that are the right length. What brings it all together is having videos that are short-form, with enough variety to appeal to any and all audiences. The biggest challenge facing do-it-yourselfers when creating their own custom TV network is hitting all 3 of those points.

It’s Relevant TV’s got you covered.

With over half-a-million videos, IRTV features the largest library of licensed short-form content in the world. New videos are added daily, which are screened by real human beings to ensure that every piece of content is safe and family-friendly. Boasting 50 categories of mainstream content that you can turn off/on individually at any time, you won’t find another business TV service that’s easier to manage; especially one with such fun and diverse content to keep your visitors entertained.

Attention spans are limited whilst waiting. People generally prefer shorter videos in these situations.

A Better Way to Highlight Your Services

Better than posters, flyers, and signs; putting your services on the TV is the best way to get visitors to notice them. Displaying them alongside fun and interesting content is even better — doing so gently educates viewers on products or offers while they’re in a good mood. When someone’s in a good mood, they’re generally more receptive to anything you have to say, or sell to them.

It’s Relevant TV is all about creating a good experience for your visitors, but it’s also dedicated to helping you generate more business by getting your services more traction. It’s Relevant accomplishes this through its free side adspace. If you have an image of an ad, or message that you want visitors to see — you can put it on the TV.

Whether it’s a monthly special, a sale on a particular item, or a reminder for an upcoming event, you’re able to communicate with your visitors in a truly unique, and more effective way. There’s no limit to the amount of ads that you’re able to upload, and you’re also able to upload your own personal videos to play in between It’s Relevant’s licensed content. It’s a great way to use any videos you have laying around.

Do you have videos on YouTube? Get more mileage out of them!

A New Way to Gain Followers on Social Media

Is your business on Facebook, Twitter, or Instagram? If you’re not on at least one of those, you’re missing out. Whether you’re using your accounts to post ads, showcase upcoming events, or raise awareness for organizations that your business supports; social media is a great tool to reach folks. The more followers you have, the better.

The great thing about real followers is that you can count on them being interested in you.

There’s something about your brand, or your posts, that they like enough to follow your pages. Which is great, but it only goes so far. How do you get more followers? Beyond followers telling friends/family to follow you, it can be difficult; especially if you work for a dentist, hospital, or urgent care.

Do you follow your dentist on Instagram? Or your doctor on Twitter?

Probably not — but you might be surprised to see posts totally unrelated to teeth, health, or anything professional; you might find great stories, or pictures of your doctor engaging in activities that you might have in common, which you never would have imagined them doing. If you knew that those were the kinds of posts you’d see, you just might follow them — you might even be more receptive to any marketing messages you see in between.

It’s Relevant can display those posts on your business’ TV.

Business TV Service + Social Media

People follow X, Y, or Z on social media because a thing is funny, or interesting; they don’t typically expect those things from a restaurant, car dealership, or doctor’s office — but there are some really funny and creative businesses out there. If you put those posts on the TV and show your visitors the kinds things they can expect to see if they followed you, you can bet that you’ll get more followers.

It’s Relevant TV is the only custom TV network with live social media integration. By connecting It’s Relevant to your social media pages, it allows you to syndicate your most recent posts directly to your TV. There’s no risk of any negative posts showing up; the only posts that appear on your TV are the ones made by you or your staff. Even better — the technology is fully automated; just set it and forget it, It’s Relevant does all the work for you.

The Best TV for your Business

The best business TV service isn’t cable, it’s custom television. Cable and satellite TV simply can’t compare to the features, and the amount of control that comes with the alternative. If you have questions about It’s Relevant, or custom TV networks in general; visit ItsRelevant.com and chat with the TV experts there. Or you can get started with a self-install kit by visiting http://rele.tv.