Top 5 Reasons To Keep a TV in Your Waiting Room

In today’s fast-paced world, every moment counts, especially for businesses striving to make a lasting impression. Whether you run a medical practice, dental office, automotive shop, or a retail store, the environment you create in your waiting area or lobby plays a significant role in customer satisfaction. A TV in your waiting room is more than just a screen; it’s a tool that can enhance your brand, inform your audience, and even boost your revenue.

Despite recent concerns about inappropriate or overly political content on cable, and lawsuits related to using content from streaming providers without a commercial license, the benefits of having a TV in your space far outweigh the risks. Especially when you mitigate the risks by choosing a service like Rele.tv. Here’s why you should keep your TV and make the most of it.

1. Improve Customer Experience and Reduce Perceived Wait Times

No one likes waiting, but a well-placed TV can make the time seem to fly. Research shows that engaging content can significantly reduce perceived wait times. Instead of staring at a clock or scrolling through their phones, customers are entertained, informed, and educated.

Custom TV’s tailored programming ensures that your viewers are engaged with content that’s relevant to your industry. For example:

Medical offices can feature health tips and wellness content.
Automotive shops can display car maintenance advice.
Retail stores can showcase the latest trends or products.

This not only keeps customers entertained but also positions your business as a source of valuable information.

2. Boost Brand Awareness

Your waiting room TV is a golden opportunity to promote your brand. Unlike traditional TV channels or streaming services that focus on unrelated content, It’s Relevant TV lets you control what’s displayed. This means:

Highlighting your services and special offers.
Sharing testimonials and success stories.
Promoting upcoming events or loyalty programs.

By customizing the content, you’re turning idle time into a powerful branding moment that sticks with your audience. And this time can be just as valuable, if not more, than your external advertising efforts.

3. Drive Revenue with Strategic Advertising

Every business looks for ways to increase revenue, and a TV in your waiting room can help. With It’s Relevant TV, you can integrate advertisements for your services or partner businesses seamlessly into the programming. For example:

A dental office might promote teeth-whitening specials.
An automotive shop could advertise seasonal tire discounts.
A hospitality business might showcase room upgrades or paid activities visitors can partake in.

This subtle yet effective advertising keeps your customers informed while encouraging them to make additional purchases or book services.

4. Provide a Professional and Modern Atmosphere

A blank wall or silent waiting room can feel uninviting. A TV, when used correctly, elevates the ambiance of your space. It shows that your business is modern, professional, and attentive to customer needs.

It’s Relevant TV provides high-quality, curated content that’s free from the disruptive ads and unrelated programming of traditional channels. This creates a polished and enjoyable experience for your customers, making them more likely to return and recommend your business.

5. Stay Compliant and Avoid Legal Risks

Recent lawsuits against businesses for streaming content without commercial licensing highlights the importance of compliance. Streaming platforms like Netflix, Hulu, and Disney+ are designed for personal use and often prohibit commercial use in their terms of service. Violating these terms can result in hefty fines and legal trouble.

Custom TV from It’s Relevant TV and Rele.TV eliminates this risk by providing content specifically licensed for commercial settings. You can confidently display programming without worrying about copyright violations, ensuring your business stays on the right side of the law.

Don’t Turn It Off— Instead You Should Maximize Its Potential

While some businesses might be tempted to remove TVs altogether to avoid legal pitfalls or customer complaints related to content, this decision could squander a valuable opportunity to engage and connect with customers. Instead, think strategically about where you can add TVs to enhance the customer experience. Consider these ideas:

Medical and Dental Offices: In the waiting room and exam rooms
Automotive Shops: On the sales floor and in service waiting areas
Retail Stores: Promote new arrivals, sales, and loyalty programs using TVs throughout your store
Hospitality Businesses: Place TVs in lobbies, coffee areas and conference rooms

A TV in your waiting room, lobby, or sales floor is more than just a screen; it’s a dynamic tool that enhances customer satisfaction, boosts your brand, and drives revenue. Custom TV solutions will allow you to provide engaging, customized, and legally compliant content that sets your business apart. Don’t let legal risks or outdated trends discourage you. Instead, embrace the potential of your TV and turn it into a valuable asset for your business.

Top 5 Ways Businesses Can Deal With Inflation in 2025

In today’s economic landscape, businesses across all industries face the challenge of rising costs of supplies due to inflation in an all out Tariff War.

For small businesses and large corporations alike, these increases can have significant impacts on profit margins, customer satisfaction, and even business longevity. While raising prices may seem like the natural solution, businesses must carefully consider how to communicate these changes to customers to maintain trust and loyalty.

We will exmaine the Top 5 business strategies for managing cost increases as we explore effective communication methods.

1. Understanding the Impact of Rising Costs and Inflation

Inflation affects nearly every aspect of business, from the cost of raw materials to labor and shipping. As a result, the cost of supplies and services needed to run a business often rises, putting pressure on companies to adjust their prices to cover these expenses. To stay afloat, many businesses are forced to pass some of these costs on to their customers. However, frustrated customers may react negatively if they do not understand the reasons behind the price increases.

The first step in handling this situation is understanding which of your expenses have increased and by how much. This information is crucial, not only for your internal decision-making, but also for transparent communication with your customers.

2. Providing a Reasonable Justification for Price Increases

When implementing price increases, it’s essential to be up front with your customers. Many people are aware that inflation is affecting prices across the board, but providing specific reasons related to your industry and business can go a long way in easing customer concerns. Here are some justifications you can reasonably provide:

Increased Cost of Raw Materials: If the prices of raw materials or essential goods you require have gone up, explain how these increases directly affect your product pricing.
Higher Labor Costs: With labor shortages and increased wage requirements, businesses often need to pay more to retain or hire skilled employees. Explaining this can help customers understand that these expenses contribute to providing consistent quality and service.
Rising Shipping and Logistics Costs: Global supply chain disruptions and increased fuel costs have impacted shipping prices. On top of that the USPS recently raised their rates to keep themselves afloat. If shipping plays a significant role in your product costs, explaining this can justify price changes.
Improvement in Quality or Service: If your business has invested in higher-quality materials or new technologies to improve the customer experience, communicate this as a value-added reason for increased prices. Let customers see they are not just paying more, but getting more in the process.

3. Communicating Price Increases Effectively and Transparently

Clear communication is vital when addressing price increases. Here are some strategies that businesses can use to convey this message thoughtfully and empathetically:

Use It’s Relevant TV to Reach Customers In Your Business

For businesses with physical locations, we recommend employing a cost-effective communication solution in your business locations. Flyers and bulletin boards don’t cut it. Your television is a great tool for this. The leading Custom TV solution, It’s Relevant TV, allows you to create and display tailored content on your own in-store TV network, enabling you to communicate key messages directly to customers while they’re on-site.

It’s Relevant TV can be a crucial communication tool that provides several benefits for businesses:

Educate Customers on Price Changes: Use in-store screens to provide educational content about why prices have increased. Whether it’s a short message explaining the impact of inflation or a quick note on rising supplier costs, you can ensure that customers get the information you want them to see.
Highlight Value and Offer Additional Information: Use these screens to reinforce your products’ qualities or your business’ unique offerings. You can showcase behind-the-scenes footage, quality certifications, or stories about your team to make the customer feel more connected.
Engage Customers Without Extra Costs: Traditional advertising can be costly. With It’s Relevant TV, you can deliver valuable information without incurring extra advertising expenses, keeping customers informed in real time and reducing potential sticker shock.

Direct Outside Communication Channels

Email Marketing: Sending personalized emails to your loyal customers is a direct way to inform them about upcoming price changes. Highlight the reasons for the increases and express your appreciation for their continued support. Low priced tools like Mailchimp can handle the sending and tracking of your emails.
Social Media: Platforms like Instagram, Facebook, X, and LinkedIn allow you to explain changes in a public space where customers can ask questions. This interaction builds transparency and allows customers to feel heard.

Focus on the Value Your Business Offers

Customers are more likely to accept price increases if they feel they’re getting good value in return. Use this opportunity to reinforce your business’s value proposition. Emphasize the quality, durability, and uniqueness of your products, or highlight exceptional customer service and support.

4. Mitigate Price Increases and Manage Customer Expectations

While transparent communication is essential, businesses can also take proactive steps to minimize the impact of inflation on their customers. Here are a few strategies:

Implement Incremental Price Adjustments: Instead of a sudden, large increase, consider gradual adjustments over time. This approach can help customers adjust and spread the impact over a longer period.
Offer Discounts or Loyalty Programs: Reward loyal customers by offering discounts, loyalty rewards, or perks to show your appreciation. This can offset the impact of price increases and build stronger customer relationships.
Find Cost-Saving Alternatives: Look for ways to optimize operations without compromising quality. For example, sourcing materials from alternative suppliers, investing in energy-efficient equipment, or renegotiating contracts with vendors can help reduce costs.
Consider Downsizing Products or Services: In some cases, offering a smaller or limited version of a product or service at a lower price can retain budget-conscious customers while still covering your costs.

5. Balance Your Revenue Needs with Customer Satisfaction

In a time of rising costs, businesses must balance the need to remain profitable with the desire to retain customer loyalty. If you squeeze your customers too much, you will lose them.

You are not alone! Transparent communication, reasonable price adjustments, and low-cost communication tools like It’s Relevant TV and even email, can help businesses maintain customer trust. By openly explaining price changes, showcasing the value of products and services, and using thoughtful communication channels, businesses can not only survive inflation but build even stronger connections with their customers.

Whether you’re a local store or a large chain, remember that your approach to these price changes will directly impact customer perception. By employing the right strategies, you can navigate this challenging economic landscape and position your business for sustainable success.

Why Atmosphere TV May Not Have Your Business’s Best Interests at Heart

As a business owner, creating a pleasant and engaging environment for your customers is paramount. Enter Atmosphere TV, a company that offers curated TV content designed to enhance customer experience in various settings like bars, restaurants, gyms, and waiting rooms. However, despite its appealing facade, Atmosphere TV’s business model reveals some underlying concerns that may not align with the best interests of hosting businesses.

The Business Model: “Free” TV

Atmosphere TV operates on a model that relies on advertising revenue. The service offers businesses free access to its content in exchange for displaying ads to their customers. Here’s a closer look at how this model works:

1. Free Content for Businesses

Atmosphere TV provides its service to businesses at no cost. This includes limited channels with content ranging from sports highlights to viral videos and lifestyle shows, all curated to keep viewers entertained.

2. Ad-Supported Revenue

The catch, however, is that the content is interspersed with advertisements. These ads are not random; they are specifically targeted based on the type of business and its customer demographics.

3. Advertisers Foot the Bill

The primary source of revenue for Atmosphere TV comes from these advertisers. Companies pay Atmosphere TV to place their ads in front of the viewers in these business establishments.

While this model ensures that businesses receive engaging content for free, it raises several concerns about whether Atmosphere TV prioritizes the interests of these businesses.

Concerns About Atmosphere TV

1. Customer Experience vs. Advertising Intrusion: The primary goal for most businesses using TV services is to enhance the customer experience. However, frequent interruptions by ads can disrupt the viewing experience. The ads inserted by Atmosphere TV might annoy customers, leading to a negative perception of the business using their service.

2. Lack of Control Over Content: Businesses have limited control over the ads shown to their customers. This lack of control means that the advertisements may not always align with the values or branding of the business. For example, a family-friendly restaurant may not appreciate ads for products or services that don’t align with their image or mention a competing brand.

3. Hidden Costs: While the service itself is free, the cost that ranges from missed marketing opportunities to the potential customer dissatisfaction. Businesses must weigh the trade-off between saving money on TV content and possibly alienating customers with unwanted content and advertisements.

4. Ad Revenue Prioritization: Because Atmosphere TV’s primary revenue source is advertising, there is a strong incentive for the company to prioritize the interests of advertisers over the businesses hosting their service. This can lead to a gradual increase in ad frequency and ad types that pay them more money, further detracting from the hosting business’ customer experience.

5. Limited Content Options: Because Atmosphere TV is footing the bill for the content they provide to businesses, they are likely to prioritize playback of content that will cost them less to display. They are also less likely to purchase new content if they can get away with playing older, less relevant, content at a lesser cost. This can leave businesses with looping video playlists that repeat often and end up being a bother to customers and staff.

Top Alternatives to Atmosphere TV

Business owners looking to provide quality entertainment without compromising customer satisfaction should consider alternative non-cable solutions:

1. Custom TV Services: Services from leaders in custom TV like It’s Relevant TV, offer a customizable experience tailored specifically for businesses. It’s Relevant TV provides a mix of content and advertising options that align with the business’s branding and customer demographics. This service also ensures compliance with public performance licensing requirements, eliminating legal concerns associated with using personal streaming services like Netflix.

2. In-House Content Curation: Some businesses may benefit from creating their own content loops. This could include a mix of branded content, customer highlights, and non-commercial entertainment, ensuring full control over what is displayed. If you don’t have hours of your own content you can combine what you have with network tv content by using services like RELE.TV.

3. Digital Signage Solutions: Businesses can also explore digital signage solutions that allow for custom content curation. This includes promotional materials, local news, weather updates, and more, without the intrusion of third-party advertisements. This option does tend to lack in engaging TV content people typically enjoy watching, so sticking with a custom tv service might be a better option.

“You Get What You Pay For”

While Atmosphere TV offers an enticing free service, its ad-supported business model may not always align with the best interests of the hosting businesses. Just remember, if you aren’t paying anything, you may not be getting much– or worse, you might actually be losing something. The potential for customer dissatisfaction, lack of content control, and lost opportunities to promote your own business the way you want, are significant drawbacks. Business owners must critically evaluate whether the minor savings justify the possible major impact on their customer experience and brand image.

Exploring alternative entertainment solutions that comply with licensing requirements, solely exist to support your brand, and offer customizable content may ultimately better serve the interests of both your business and your customers.

Using a Smart TV as a Cable Alternative in Your Medical Office

Are you looking to get rid of cable TV in your medical office or waiting room? You don’t even need a cable box anymore with so man affordable smart TVs out there now. More and more owners and office managers are becoming grossly aware of cable’s rising costs. Their monthly cable bills just aren’t worth the mediocre content and the risk of upsetting patients. With a smart TV armed with choice apps, you have much more control over your TV’s content. Content, in this case, is really what makes a smart TV stand out over cable; because what you choose to put on your TV will determine its success.

It’s Relevant TV is the Best Smart TV App for your Medical Office

It’s Relevant TV is the TV programming you were looking for when you decided to get rid of cable. IRTV has the content (half-a-million videos), the variety, (40+ categories), the customizability (upload your own videos & messaging), and features such as social media integration and Competitive Ad Block.

In 10 Words or Less: It’s Relevant is innovative TV that visitors enjoy watching.

It’s Relevant TV sets itself apart from waiting room TV software that is strictly medical, or boasts “patient education videos.” For reasons described in this article, you might be surprised to learn that well-intended medical content does more harm than good. It all boils down to patients finding medical content boring, or even graphic and unsettling at times; which if you’re stuck in a waiting room for however-long, it can be pretty stressful – especially if it loops every 5 minutes. Medical-related content can be appealing to doctors and office managers looking to put something “fitting” on their waiting room TVs, but they get carried away and forget that visitors most often find it a lot less interesting than they do.

TV Tip: Don’t fall for the “Free Waiting Room TV” scam.

The Smartest Thing you can do with your Smart TV

The It’s Relevant TV app is the best in custom television for medical office waiting rooms because it’s patient-focused, and designed to generate success for your practice. Start your search at itsrelevant.com, chat with the TV experts there, and see what a custom TV network can mean for your waiting room. It’s Relevant is available on many smart TVs including Amazon’s Fire TV, Apple TV and Roku.

Related: “Top 3 Waiting Room TV Services for Medical Offices.“

Retail Digital Signage: What Can You Do With The TV In Your Store?

As technology grows, more and more business owners are exploring their options when it comes to retail digital signage. Nowadays, it isn’t uncommon to see TVs in clothing stores, furniture outlets, and shopping centers; wherever people tend to gather, you can usually count on a TV screen being close by — that’s because TVs are eye-catching, and strangely comforting. Forward-thinking business owners using that to their advantage and building retail TV networks for their stores. This article takes a closer look at the technology that is taking retail digital signage to a whole new level.

Retail Digital Signage: How Effective is it?

The average adult is believed to watch about 4 hours of TV a day. That’s a lot of screen time. But because of that, human beings are naturally drawn to colorful, moving, or otherwise animated displays. Often when we see a TV, our guard is lowered — if only for the sake of seeing what’s on, and choosing whether or not to keep watching. Unlike banners or traditional paper signage, digital signage is bold and inviting. People notice it more, for obvious reasons, and all it takes is a properly-placed TV to host it.

How do you Get Customers to Engage with What’s on Your TV?

Getting customers to notice the TV and watch the TV are two very different things. That brief window of opportunity when they notice the TV and are choosing whether or not to keep watching is the golden moment. What determines their choice usually relies on a few factors:

1.) What’s on the TV? Obviously, this is the most important part. “Digital signage” users tend to just show ads that showcase sales, or reminders for customers to sign up for X or become a member of Y. This is smart, and it’s a great way to utilize the TV, but if all you’re showing is JUST marketing messages, your customers will see it as “just another ad” and tune it out. However, the solution to this is easy; instead of using digital signage, create a custom TV network. A custom TV network will mix in fun and entertaining videos with your marketing messages and your customers will be MUCH more receptive to your ads.

2.) Where is the TV on display? Second to what’s on the TV is where you choose to put it. Is it hanging on a crossroads pillar between sections? Is it part of a living room set acting as the TV? Or is it above the checkout for customers to see while waiting in line? All of these are great. You want it to be in a place that customers can consume what they are watching for more than a few seconds before feeling they are obligated to move.

3.) How are your customers feeling? This one is slightly more difficult to account for, but what’s going on inside a customer’s head plays a big part in whether or not they’re receptive to your messaging. Are they upset? Annoyed? Or bored? A captive audience doesn’t mean that they’re appreciative of your ads. Echoing point #1, mixing in content that might uplift a customer’s mood or alleviate their boredom can go a long way towards improving visitor experience, which improves your chance of making an extra sale.

The Best way to Utilize Retail Digital Signage

You might have gathered that the best way to use retail digital signage is by combining your marketing messages with content that your customers will enjoy watching. Not just any content; you want content that is fun, interesting, and not-necessarily related to your brand, but will put your visitors in a purchasing mindset. Ideally, you also want that content to be on the short-side, since your customers are mostly lingering and waiting. You want videos that anyone can start/stop watching at any time, and are short enough that people are more likely to see something that interests them.

Shorter Videos = More Variety.

Accomplishing this through retail digital signage alone is nearly impossible, that’s where a retail TV network comes in handy. A retail TV network combines the best aspects of digital signage + television; bringing them together in a unique and effective way. Imagine your digital signage board being part ad, and part TV; with occasional ads playing in between or next to engaging videos. That’s how It’s Relevant TV approaches retail TV networks.

The Best Retail TV Network is It’s Relevant TV

It’s Relevant TV licenses over half-a-million short-form videos spread across 40+ customer-favorite categories. As a store owner, you don’t need to being anything to the table except for your own goals and aspirations. It’s Relevant TV allows you to easily create marketing messages — which you can upload into the system and have play alongside countless entertaining videos. The technology is fully-automated, meaning that you can set-it and forget-it knowing that your TVs are delivering a mix of ads + interesting content. Additionally, It’s Relevant can be used to promote your social media, or barter ad space to other local businesses in order to generate even more revenue.

IRTV is the most feature-rich custom TV network on the market. Chat with the television experts at itsrelevant.com and get an online Zoom demo to learn more.

Businesses Are Already Looking Ahead To 2022 | COVID 2022

The coronavirus hit businesses hard in 2020 and 2021, and while the forecast for COVID in 2022 is hard to predict, business owners are already preparing for next year. Whether your business has been able to stay open throughout 2021, or you’re preparing to re-open your business in 2022; this article spotlights a new technology that can help you generate repeat business and deliver important messages to your visitors during these uncertain times.

Preparing your Business for COVID 2022

If you managed to keep your doors open during the pandemic, then you already know the challenges that business owners are facing regarding healthy & safety. If you’re re-opening, it can be overwhelming as there’s a lot to train your staff and employees on. Doors and tables need to be disinfected regularly, masks are mandatory, and seating is spaced out — you get the idea.

Related: Top 5 Ways to Prepare Your Business Space for COVID-19

But signs on the ground encouraging social distancing and staff members taking your temperature with a gun don’t make for a very welcoming atmosphere; it doesn’t matter if these precautions are for your customers’ safety, it still feels strange and can turn visitors off. Customers who don’t feel safe probably won’t come back for a long time, or at least until the virus is gone- which could be a while.

Safely Communicating with your Visitors about the Coronavirus

Making your customers feel safe is just as important as making sure they’re safe; the difference being that you can adhere to strict health & safety regulations, but easily forget how it affects customer experience. COVID-19 has a lot of people stressed, so finding a way to reduce that stress wherever possible should be top-of-the-list.

They key to making customers FEEL safe is communication.

Except, effective communication can be hard for small businesses; especially medical offices. There usually aren’t a lot of good options. Yet, every business has messages they need and/or want to get across to customers; sales, specials, etc. — including COVID-related messaging. Most business owners settle for posters or fliers, without realizing that the best place for their messaging is the TV in their business. The best is to use a custom TV network.

Not sure what a “Custom TV Network” is? Click here.

If you’ve got a TV and you aren’t using a custom TV network, your visitors are at the mercy of the news. At this point, the whole world knows about the coronavirus. We also get to hear about how many new cases there are each day, and how many people have died; people don’t need to be reminded of this everwhere they go- especially inside of your business.

If you have a TV in your business, chances are you customers are seeing that kind of messaging, and it’s stressing people out. Being informed is one thing — but constantly being reminded that there’s a pandemic is overwhelming. Your visitors don’t need that. The safest, most-effective way to communicate with your customers is through the TV in your business; but only if that TV is playing content that you control.

Tackling COVID-22 in your Business with a Custom TV Network

One of the best things you can do to prepare your business for COVID 2021 is getting rid of any mention of the coronavirus off your TV. Anything COVID-related — unless it’s your own personal messaging, isn’t necessary to have playing in your business. In fact, for all of the reasons stated previously it’s probably doing more harm than good. People aren’t visiting your restaurant, medical office, or car dealership for the bad news. Whether they’re looking at the TV for 20 minutes or 20 seconds, it’s the perfect opportunity to comfort them, and inform them about anything you want them to take advantage of; either while they’re there, or the next time they visit.

If you had the choice — would you rather show the news? Or would you rather show something that supports your business?

Custom TV networks are designed with your business in mind. It gives you more control over what show up on your TV, and gives you variety of content. Additionally, the right technology will let you upload you own messages to play in between videos. Once you realize what’s possible with custom TV software, it’s hard to imagine any business owner choosing cable over a system that improves visitor experience, AND is a powerful marketing tool.

Want more reasons to cut cable? This article gives you 10.

Want to Learn more about Custom TV Networks? Check out It’s Relevant TV

Don’t get overwhelmed with choices — It’s Relevant TV is the best place to start looking if you’re curious about a custom TV network for your business. Feature-rich and easy-to-use, It’s Relevant will show you exactly what to expect from custom television software. Chat with the experts at ItsRelevant.com if you have any questions, or schedule a demo to get a firsthand look at the technology.

TV Packages For Your Business or Medical Office | It’s Relevant TV

It’s Relevant TV offers businesses and medical offices TV packages that are perfect for lobbies and waiting rooms. More than just TV, It’s Relevant lets you communicate with your visitors in new and effective ways that cable simply can’t hold a candle to. IRTV is the future of waiting area TV, and the technology couldn’t be easier to use. If you’re like a lot of business owners reading this and just want to learn more about TV packages for your business or medical office; visit It’s Relevant TV’s website and schedule a call, or chat with the TV experts there if you have any questions.

What to Look for in the Best TV Packages

Obviously, the best TV package for your business or medical office is going to include TV; but it’s the kind of TV, and the way that it’s packaged, which makes all the difference. Short-form content, not 22-minute shows or channels with hours-long movies, is what you should focus on getting.

Here are some of the reasons why traditional cable and satellite TV don’t work:

1.) Your visitors aren’t there to watch TV. They might be watching it while they wait, but that’s not why they’re there. No one has time for anything that long when they’re eating, waiting in line, or waiting to see the doctor. The time that your visitors are waiting is invaluable; you should be taking advantage of that opportunity by using the TV — which they are watching, to communicate with them. The best TV packages allow you to upload your own personal messages for visitors-in-waiting.

2.) One-single channel doesn’t make everyone happy. Whether it’s sports, a talkshow, or the news, there’s always going to be someone who wants to change the channel because he or she doesn’t like what’s on. Changing the channel isn’t practical, since all you’re doing is turning the hourglass over; your visitors’ interests are diverse, and your TV’s content should reflect that. The best TV packages feature varied content, which is automated, and short enough that anyone who doesn’t like what’s playing doesn’t have long to wait until something better comes on.

3.) Cable & Satellite TV don’t give anything back. You get what you pay for, and that’s basically all you get; access to a few channels that are saturated with competitive ads that you can’t stop from showing up on your TV. The best TV packages come with features designed with your visitors, waiting area, and brand in mind.

A Closer Look at It’s Relevant TV

It’s Relevant TV is the best place to start looking if you’re serious about a custom TV network for your business or medical office. Schedule a call with It’s Relevant for a closer look at the technology, or chat with the TV experts here for more information about the features that make IRTV unique, and the best business TV software on the market.

The Best Digital Signage App For Your Business | It’s Relevant TV

Looking for a dynamic way of communicating with your visitors? Look no further than your TV! The market is FULL of digital signage apps, promising so many things that it can get a bit overwhelming! Most often for “FREE” — don’t fall for it! This article is about pushing all of those options aside and presenting you with the best digital signage software on the market. The solution that’s the best is the best because it’s not just digital signage. It’s called It’s Relevant TV, and we’re going to delve into why it’s the best business TV service.

What makes the Best Digital Signage App the “Best?”

The features. The measure of a good signage app is what it brings to the table; specifically what it does for your visitors, and what it does for your business as a whole. It’s Relevant TV is the best because of how closely it resembles cable TV, and how it doubles as an effective marketing tool.

In short? It’s TV designed specifically for businesses.

It comes with none of the things you hate about cable. Viewers feels like they’re watching real-live television when they watch It’s Relevant TV. Pairing your messaging with entertaining content ensures that your message is not only noticed, but it has a higher chance of being well-received.

Content is key. A digital “sign” or “message board” isn’t enough if you’re really going for results; which is all that a lot of these “free digital signage apps” are offering.

FACT: People are more receptive towards marketing messages when they’re in a good mood.

Nothing puts people in a good mood quite like entertaining videos. It’s Relevant TV’s media library contains over half-a-million videos, which are organized into about 50 categories you can pick and choose from; you won’t find a business TV service with more diverse, and entertaining content.

How does a Digital Signage App Improve your Business Itself?

The most basic way is by empowering you to deliver important messaging to your visitors via the TV. That’s where most of these free digital signage apps stop — but it’s like you just read; that messaging just isn’t effective unless it’s paired with something that gets your audience to look at the TV in the first place. In the case of It’s Relevant, the service comes with features designed to do more than just communicate with your visitors.

It’s has features designed to encourage engagement, and help move your business forward.

Features like real-time social media integration, allows you to display your most recent Facebook Twitter, or Instagram posts directly on the TV by connecting your accounts to the system. The technology is 100% safe, with visitors only seeing posts made by you or your staff. When it comes to generating more followers on social media, you couldn’t ask for a better marketing tool from a business TV service.

TV services should offer more, not just the bare minimum.

Finding the Best Digital Signage App for your Business

There is no all-around “best” TV software for businesses; there’s only your business, and your business’ specific needs. If you’re serious about finding the signage app that’s right for you, it’s important to do your research. Too many business owners get locked into long contracts before realizing the TV software they chose isn’t what they thought it was, or that it came with a catch.

Schedule a demo, request a call, or chat with representatives before making a decision.

The mark of a good service provider is one who’s happy to accommodate all of the above. You want to pick a provider that is there to work with you. You want someone who is available to chat with, answer questions, and set up meetings to show you the technology firsthand. Digital signage apps can really help grow your business if you partner with the right provider.

Alternatives to Spectrio & Automotive Broadcasting Network (ABN) for Dealership TV

Looking for an alternative to your dealership TV system? Are your customers bored by it? Does it cost too much? Are you not getting what you want to out of it?

If you’re using a service like Spectrio, or Automotive Broadcasting Network (ABN), and it just isn’t working; this article is for you. Keep reading to see the reasons how your dealership’s custom TV software might be failing you, and your car business. If you’re fed up, not thrilled, or just simply disappointed with your current provider, we recommend that you start your search for a better dealership TV here.

Your Dealership TV System: What Went Wrong?

Custom TV networks for car dealerships have been around for years. While the technology has grown in the world, most of the car TV services have not. As a result, a number of the older “pioneer services” are being left in the dust by alternative providers delivering a lot more, for a lot less. Innovative ideas and technologies have transformed the dealership TV systems of 5-10 years ago into new, forward-thinking tools that are better at delivering your marketing messages, and better at entertaining your customers. If you’re browsing automotive TV solutions in today’s day and age, hone your selection by finding one that is feature-rich, and cost-effective.

A Feature-Rich Dealership TV System

If you are currently using a dealership TV system, chances are you probably liked the features that came with it, hence why you originally got it. If those features failed to live up to your expectations, or got dull over time, then you’re doing the right thing by going online and seeing what else is out there.

So what should you expect from your TV? The best TV for your dealership’s lobby is one that gets your messaging across, and provides entertaining content for customers who might be waiting for longer periods of time. It should be customizable. You should have control over more than just your own videos, but the content you’re paying for as well. More importantly; managing that paid content, as well as your own personal ads/videos should be easy, and able to be done on most smart devices. From anywhere. Lastly, your dealership TV system should integrate with your social media accounts.

Facebook, Twitter, and Instagram are often the best ways to keep in touch with your customers, generate repeat business, and get referrals. If your brand is on one, or more of these platforms – get your TV integrated! Display those posts right on your TV for visitors who aren’t following you, and give them a reason to check out your pages. If you’re interested in this feature in particular, visit click here to learn more about the automotive TV software that does it best.

A Cost-Effective Dealership TV System

Dealerships are playing HUGE amounts of money each month for services that barely include half of the features listed above. A more in-depth article comparing the top 6 dealership TV systems worth checking out can be found at the link above. But if you are currently using Spectrio or Automotive Broadcasting Network (ABN) you are likely paying way too much.

The big takeaway is that car businesses are paying upwards of $500, to $1,000+/month for their TVs. What’s truly interesting, is what those dealerships are often getting in return for that cost. The answer: A playlist.

Looping playlists, in general, are bad news. Avoid any dealership TV service that mentions the word “playlist”. Avoid them like the plague, or a live-action movie remake. A playlist is simply a list of pre-loaded videos. And whether it’s 10 minutes, 30 minutes, or an hour long, a playlist is not creating a quality waiting experience.

Neither are clips from top TV networks like NBC or CBS. Be wary of TV providers who claim to have content from those big networks. Most often, they’re just short promotional segments– a.k.a. commercials, designed to market the networks and have your customers go home and watch the full shows on their own time.

Dealership wait-time is a little longer than the average waiting room wait when looking across industries. That being said, you don’t want your customers watching a looping playlist of the same videos over and over again. It’s maddening, and creates a bad impression of your brand. Good, quality content goes a long way. Additionally, car videos showing outdated models that you no longer sell have no place being on your TV. When it comes to videos, up to date content is the best way to deliver programming to your dealership.

It’s Relevant TV: A Feature-Rich & Cost-Effective Dealership TV System

There’s only one automotive TV service that has every feature that was listed up above, and won’t burn a hole in your pocket; It’s Relevant TV. It’s Relevant has everything from the ability to upload and easily manage your own videos, access to one of the world’s largest library of licensed short-form content, and perhaps most importantly; real-time social media integration.

This is the automotive TV service you were waiting for. Partnering with brands across the spectrum, from Toyota, Ford and Subaru to Lexus and Mercedes-Benz, It’s Relevant is providing car businesses across the country with the best choice in dealership TV.

Best Waiting Room TV Software for Medical Offices

Looking for the best waiting room TV software for your medical office? The trick isn’t finding the self-proclaimed “best” TV software that’s out there; it’s creating an experience that is truly the best fit for you, your patients, and your medical office. This article will outline the most important features you should be looking for in your medical office TV and signage.

What Makes the Best Waiting Room TV Software, the “Best?”

The most effective waiting room TV software is one that is tailored to your own unique waiting room environment. How do you know if the TV software you’re currently looking at is the best for you? First, you have to identify what you’re hoping to get out of it. But generally speaking, you want something that is entertaining and engaging. You want your waiting room television to be aesthetically pleasing and brand-tailored – with the ability to upload your own personal videos and messaging. Equally as important is a TV solution that is cost-effective, and easy-to-manage. These are the top 5 things to keep in mind when looking for the best TV display software for your medical office.

However, knowing what to look for is only half the battle; finding all of these features in one single TV package is next. Which, actually, isn’t that difficult – because one solution: It’s Relevant TV, has all of the features listed above, and more.

It’s Relevant TV Features Entertaining & Engaging Content

It’s Relevant TV features the world’s largest library of licensed content, giving users access to over half-a-million videos for visitors to enjoy. Each piece of content is screened by live human beings to ensure that everything is family-friendly, and nothing unsettling or inappropriate ever plays on your TV.

It’s Relevant is not a playlist.

Other digital TV software providers will try to pass off things like a 10-minute, 30-minute, 1-hour, 3-hour, or 5-hour loop of videos as “premium TV content” – It’s Relevant TV doesn’t loop. It streams new videos every hour from a list of 40+ categories you pick and choose from. Categories like Cooking, Sports, Automotive, News, and even Trivia. Additionally, the whole system is fully customizable, with the ability to upload your own personal messaging on the side, during, or in between content.

It’s Relevant TV is Easy-to-Watch

A number of waiting room TV software solutions try to cram too much onto the screen at once. As useful as the information you may be putting on the screen is, it doesn’t have to be visible 100% of the time. Having too much promotional or “educational” content in a row is actually a turn off to most visitors. It can also get out of hand fast and make the TV look like a gimmicky widget- almost as if you were showing a website instead of a TV channel. That might work for a menuboard at a restaurant that is only seen for a minute, but not a medical office where visitors are spending 3+ minutes.

It’s Relevant TV is not website for your TV, nor is it a collection of widgets.

IRTV is structured in such a way that it’s modest, nice-looking, and easy on the eyes. Most importantly, it’s designed so that visitors notice what matters; the messaging. Whether it’s videos that you upload, image-ads on the side, or text scrolling throughout, It’s Relevant is all about making your messaging effective. It delivers things like news headlines and the weather – but in a way that doesn’t overstimulate your viewers or give them a headache. Never forget that a little goes a long way.

It’s Relevant TV is Tailored to your Brand

It’s Relevant is a custom TV network that works for your brand. Your logo, your videos, and your messaging can all be uploaded into the system and featured on the TV. Whether you want the TV to play exclusively your branded-content, or you want a mix of personal + IRTV content; you’re the boss.

In the case of medical offices, when you mix medical content, personal videos, or educational segments with It’s Relevant’s fun and interesting content, visitors will stay tuned longer and be more receptive to your messaging.

It’s Relevant TV is Cost-Effective

FREE WAITING ROOM TV SOFTWARE!

There’s no red flag bigger than a waiting room TV service that’s advertised as “free.“ Nothing’s free – except food samples at Costco (actually those aren’t free either as you have to pay a membership to get in). If you’re interested in a good reason as to why a free TV service is a bad idea, the following article will give you 5; “Top 5 Reasons a Free TV Service is Bad for your Medical Practice.” In short, you get what you pay for.

While It’s Relevant TV is not “free,” it often times costs less than cable and is designed to generate additional revenue for your practice. It’s designed to fit your marketing budget, and make those marketing dollars count. Whether you’re a hospital, urgent care, dentist office, or a medical specialist; every little bit helps, and It’s Relevant’s ROI helps offset the cost.

It’s Relevant TV is Easy-to-Manage

It’s Relevant TV couldn’t be easier to control. Users are able to adjust settings, upload videos, and manage all of their content from anywhere with virtually any internet-connected computer, tablet or smartphone. The It’s Relevant iOS app for iPhone and iPad provides a straightforward way to make changes to individual, or multiple TVs at once; across multiple locations. The convenience of being able to make changes from anywhere, at any time, with such ease, is a breath of fresh air for users who aren’t so tech-savvy.

If you still own a flip phone and don’t like interacting with technology yourself, It’s Relevant TV includes a Client Success Manager at no additional charge with every subscription plan. This person is available to make changes for you, and even help with graphic design and strategies for getting the most out of your TV.

It’s Relevant TV is the Best Fit for Waiting Rooms

It’s Relevant is a fully-customizable TV network which combines the best aspects of television and digital signage. It provides medical offices across the country with safe, family-friendly content that visitors actually enjoy watching, and mixes that content with your own branded videos and promotions.

Could It’s Relevant work for your waiting room? Visit itsrelevant.com or schedule a demo if you have questions or would like to know more.