Navigating the Impact of Tariffs: How Your TV Can Support Your Business

Overcoming The Impending Tariffs

The recent imposition of substantial tariffs on imports from key trading partners has created a challenging environment for U.S. businesses. Industries ranging from manufacturing to retail are grappling with increased costs and supply chain disruptions. In this climate, finding innovative solutions to maintain customer engagement and drive revenue is crucial.

One effective strategy is enhancing the in-store experience to encourage customer loyalty and repeat visits. It’s Relevant TV offers a tailored television network that transforms your business’s waiting areas or retail spaces into dynamic, engaging environments.

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Here’s how a Custom TV Network can help your business navigate the current economic landscape:

  • Cost-Effective Marketing: With rising operational costs due to tariffs, allocating budget for advertising can be challenging. It’s Relevant TV provides an affordable platform to showcase your products, services, and promotions directly to your customers while they are on-site.

  • Enhanced Customer Experience: By offering entertaining and informative content, It’s Relevant TV reduces perceived wait times and improves overall customer satisfaction. A positive in-store experience can differentiate your business from competitors facing similar challenges.

  • Filtered Content: The platform allows you to choose from 65+ categories of content that are comprised of over 500,000 TV programs, giving you many more choices of content. Add to that a filtering system that allows you to block out topics and people from your screen, and you are sure to foster a stronger connection with your clientele.

  • Cut the Cable Cost: With cable bills soaring year over year, and no end in sight, businesses are looking for alternatives to the traditional TV subscription. It’s Relevant has affordable plans starting at a fraction of what cable TV plans cost. They also have a history of keeping rates low. The CEO was quoted in a recent news article saying, “We have never raised the rates on any of our clients, despite the last few years of inflation. We are committed to being a partner, and a good partner does everything they can to keep costs low and predictable”.

    In times of economic uncertainty, leveraging innovative solutions like It’s Relevant TV can provide your business with the tools needed to adapt and thrive. By enhancing the customer experience and effectively communicating your value proposition, you can mitigate some of the challenges posed by the current tariff situation and position your business for sustained success.

#1 Marketing Mistake of 2025: Don’t Overlook Customer Retention

Many businesses allocate a significant portion of their budgets to external advertising, often underestimating the value and ROI of internal marketing for customer retention.

Data from industry studies reveals it costs 5 to 7 times more to acquire a new customer than to retain an existing one.

Despite this, businesses remain fixated on external campaigns, paying high CPMs (cost per thousand impressions) to platforms like Meta (formerly Facebook), Google, and X (formerly Twitter). Meta’s CPMs typically range between $8 to $14, while Google Display Ads average around $6 to $12, and X’s CPMs can range from $6 to $10 or more, depending on targeting and ad formats.

Compared to these, TV marketing tools such as those offered by It’s Relevant provide much lower CPMs—between $0.50 to $2—making them a smarter, and more cost-effective option.

The high costs of external advertising are also compounded by the fact that many platforms target audiences that may not convert. Meta and Google ads, while effective in getting in front of large audiences, can actually limit your ad’s visibility to the most relevant audiences. This often causes wasteful spending as you reach irrelevant audiences, unless you have someone dedicated to continual optimization and investment– which just makes it even more expensive!

In contrast, internal marketing tools focus on your customers who are already familiar with your brand—people who have visited your business, and are statistically more likely to return. By targeting this core group, innovative customer retention technologies ensure businesses get the most value out of their marketing efforts.

Internal Marketing is crucial for Customer Retention

Most business owners already know that the cost of retaining a customer is much less than the cost of acquiring a new one; but that’s just the start. The added revenue a business can generate is where the difference really shines.

According to research by Bain Capital, increasing customer retention rates by just 5% can boost profits by up to 95%. When businesses use industry-leading tools like It’s Relevant TV, they can easily promote special offers, highlight additional services, and deliver timely messages to their customers while they are present in their locations.

In today’s competitive advertising landscape, where external platforms demand higher and higher CPMs, businesses must rethink their marketing strategies.

Instead of pouring all of your funds into external campaigns with CPMs upwards of $10-20, you can achieve better results by leveraging affordable and targeted internal marketing tools.

Utilizing platforms like It’s Relevant TV and the even lower-cost-to-start Rele.TV, allow businesses to create their own ad spaces for a fraction of the price, and with just as much if not more effectiveness. With CPMs as low as $0.50 to $2, these internal technology-assisted solutions not only maximize your marketing budget but also target the ideal audience—your existing customers—ultimately driving greater loyalty, retention, and revenue.

Increase Your Social Media Following to Increase Your Customer Retention

Social media following plays a key role in this process by keeping your brand top-of-mind long after a customer leaves your store. When customers follow your business on platforms like Instagram, Facebook, or X, you gain direct access to their attention—providing opportunities to re-engage, promote special offers, and build a deeper relationship when they are outside of your business’s walls. This long-term connection can be the difference between a one-time visit and a lifelong customer.

It’s Relevant TV helps bridge the gap between in-store experience and online engagement by turning your business’s TVs into tools for social growth. Instead of displaying cable or passive streaming content that can promote other brands, It’s Relevant TV gives businesses the power to include automated social media displays that directly invite customers to follow them on social media. This turns passive viewing time into an active social conversion funnel.

By combining relevant, family-friendly entertainment with your brand messaging, It’s Relevant TV ensures that customers are both entertained and engaged. This unique dual-purpose platform keeps visitors in a good mood while also planting calls to action that matter to your business. Whether you operate a retail store, medical office, restaurant, or auto dealership, It’s Relevant TV helps convert foot traffic into followers—and followers into repeat customers. It’s a simple yet powerful way to increase social engagement without needing to spend extra time or money on social campaigns.

How to Build Your Own TV Network in 2025 | A Simple Muvi Alternative

If you’re looking to start your own online television network, you’ve probably come across high-priced solutions like Muvi. While Muvi positions itself as a comprehensive OTT and streaming platform, the truth is—most businesses can get more for less than the $199+/month price tag) that comes with it.

What most businesses really need is a customizable, content-rich TV network that works right out of the box—with no tech team required. That’s where It’s Relevant TV comes in, offering a fully-managed, branded TV experience for just $89/month. Let’s break down how It’s Relevant TV lets you build your own television channel the smarter way.


You Don’t Need to Build a TV Network From Scratch

With services like Muvi, you’re expected to act like a full-blown media company: sourcing your own video content, building out distribution, setting up monetization, and managing user interfaces. That might make sense if you’re launching the next Netflix—but it’s overkill for businesses that want to control what’s playing on their in-location TVs or their owned channels.

It’s Relevant TV simplifies this entire process:
• 500,000+ licensed videos across 100+ categories
• Custom-branded network for your business
• Turnkey solution: No programming or content acquisition needed
• Set up in minutes, not months

Instead of spending hours uploading content and building menus, you’re spending time where it counts—growing your business and engaging your visitors.


Designed for Businesses, Not Broadcasters

Muvi is great for large media companies or content distributors. But what about restaurants, auto dealerships, doctors’ offices, gyms, and retail stores that just want engaging, brand-safe content to play on their TVs?

It’s Relevant TV is built specifically for those businesses.

You get:
• A curated mix of short-form content that keeps people watching
• Your brand featured on-screen at all times
• The ability to run your own promotions, ads, or messaging
• Smart keyword blocking to keep out controversial content

That means no more cable commercials for competitors, and no more irrelevant or inappropriate shows turning customers off.


Pay $89 per Month, Not $199+

With Muvi, plans start at $199/month, and that’s just the beginning. Add-on costs for bandwidth, transcoding, and app development can send your bill soaring.

It’s Relevant TV keeps it simple:
• $89/month flat rate, no hidden fees, no setup costs.
• Includes support, content, branded graphics, and unlimited video uploads.

For small to mid-sized businesses, that’s not just affordable—it’s a game-changing investment in customer experience and internal marketing.


Your Own TV Network = Internal Marketing Power

Why let your TVs advertise for someone else?

With It’s Relevant TV, your screens become powerful in-store marketing tools:
• Display seasonal offers, product highlights, or loyalty programs
• Reinforce brand identity with custom visuals and messages
• Schedule different content for different hours or locations

You’re not just entertaining your audience—you’re converting them.

And unlike Muvi, you don’t have to worry about content moderation or production. It’s already done for you.


No High $$$ Development

Muvi expects users to know (or hire) a team to handle things like:
• Backend video configuration
• DRM protection
• CDN integration
• App development across platforms

Unless you’re building a multi-platform entertainment empire, that’s probably overkill.

It’s Relevant TV requires zero technical knowledge. Everything runs through a user-friendly portal with live support just a click away. You choose your topics, upload your ads or promos, and you’re done.


Built to Scale with Your Business

Whether you have one location or hundreds, It’s Relevant TV can grow with you:

• Multi-location content control
• Location-specific advertising
• Centralized management dashboard

You can even monitor how often your promos are running—and adjust messaging by day, time, or season. Try doing that with standard cable or static digital signage.


The Bottom Line

If you’re a media company with a production team and a multi-tiered distribution strategy, Muvi might be worth the $199+ investment.

But if you’re a business owner, franchise group, or marketing manager who just wants a modern, professional, branded TV experience without the hassle or high cost…

It’s Relevant TV is the better choice.
• Faster setup
• Smarter targeting
• Less cost
• More content
• Ongoing support


Ready to Launch Your Own TV Channel?

Join the hundreds of businesses already using It’s Relevant TV to power their custom-branded networks.

👉 Learn more and get started


FAQs

Q: Can I upload my own content to It’s Relevant TV?
Yes. You can upload your own videos, ads, or announcements to play in between content segments.

Q: What kinds of businesses is It’s Relevant TV ideal for?
Restaurants, retail stores, medical offices, auto dealerships, gyms, franchises, and waiting rooms of all kinds. Anywhere there is a TV with people in front of it for 2 or more minutes!

Q: Does It’s Relevant TV have ads?
No. Just marketing messages for the products and services you are selling or are partnered with.

Q: How fast can I launch?
The SAME DAY! No developers or AV specialists needed. If you have a Roku, Apple TV or Amazon Fire TV/Stick you are ready to launch!

Q: Is this streaming or cable?
You can cut the (tv portion) of your cable subscription. It’s Relevant TV is a streaming-based platform.

Buying Social Media Followers Will Hurt Your Business More Than Help It

In the race to build a strong social media presence, some businesses may be tempted to take shortcuts—like buying followers to artificially inflate their numbers. At first glance, this may seem like an easy way to make your brand appear more popular and credible. However, purchasing social media followers is a dangerous strategy that can do far more harm than good.

This article will explore why buying followers is not only ineffective but can actively damage your business’s reputation, social media performance, and bottom line.

Instead of resorting to risky tactics like buying followers, businesses should utilize in-business solutions like It’s Relevant TV, which allows you to organically build a loyal and engaged audience through smart in-location promotions.

The Dangers of Buying Social Media Followers

1. Low Engagement Rates

One of the biggest red flags when you buy followers is that they are typically comprised of fake accounts or bots. While your follower count may grow, your engagement rate (likes, comments, shares) will not. Social media algorithms prioritize engagement, so if your posts are not getting interactions, your content will be less visible to a real audience. So even though your follower count will be higher, the number of people actually seeing your posts may become lower! The lower engagement signals to both the platform and your genuine followers that your content isn’t valuable.

Why this matters:

  • Engagement is the key to growth: Social media algorithms (on platforms like Facebook, Instagram, and X) are designed to show users content that sparks interactions. If your posts aren’t getting likes, comments, or shares, your content will get buried.
  • Customers notice: When a business has thousands of followers but barely any engagement on their posts, it becomes obvious that many of those followers are fake. This erodes trust and can make your business look inauthentic. If you take shortcuts with your social media, customers may assume you are taking shortcuts in other areas as well.

2. Consumers Can Tell When Followers Are Bought

Today’s consumers are savvy. They can quickly identify when a business has bought followers based on the disparity between follower count and engagement. For example, a business with 10,000 followers but only a handful of likes on each post will raise eyebrows. When customers sense that a business is trying to deceive them, it damages your brand’s credibility.

How it hurts your brand:

  • Lack of trust: Authenticity is key in building customer relationships. When consumers realize that you’ve bought followers, it can make them question the legitimacy of your business and its offerings.
  • Negative reputation: A business that takes shortcuts like buying followers can quickly develop a negative reputation, which spreads easily through word-of-mouth and online reviews.

3. It Skews Your Analytics

Another downside of buying followers is that it corrupts your social media data. Analytics are crucial for understanding what content resonates with your audience, how to improve your strategy, and where to invest your time and resources. It can also provide you with valuable feedback on the products or services you are promoting. When you fill your follower base with bots or inactive accounts, your analytics data becomes skewed and meaningless.

Consequences of distorted analytics:

  • Bad decision-making: If you’re basing your social media strategy on faulty data, you’ll likely make poor decisions, wasting time and money on content that doesn’t perform.
  • Missed opportunities: You won’t be able to properly track what content your real audience likes, leading to missed opportunities for engagement and growth.

4. Risk of Being Penalized by Social Media Platforms

Social media platforms like Instagram and Twitter regularly purge fake accounts and bots from their systems. If a large portion of your follower base is made up of these types of accounts, your numbers can drop drastically overnight. Additionally, platforms can penalize accounts that engage in these practices by limiting the reach of their content or even shadow-banning or suspending the account altogether.

The potential fallout:

  • Follower loss: When platforms detect fake followers and remove them, your follower count can plummet, exposing your deception to the public.
  • Account suspension: If your account is found to be in violation of platform policies, you could face serious consequences, including temporary or permanent suspension.

5. No Real ROI

Ultimately, buying followers provides no real return on investment. Fake followers don’t interact with your posts, buy your products, or refer others to your business. Without real customer engagement, your social media presence becomes nothing more than a vanity metric that doesn’t contribute to your bottom line.

Instead of wasting money on fake followers, businesses should focus on engaging genuine customers who are interested in their products and services.

The Alternative: Building Genuine Followers with In-Business Promotions

1. Target Customers Inside Your Business

Using TV platforms like It’s Relevant TV enable you to reach customers in your physical location—the very people who are most likely to follow you on social media. These customers have already demonstrated an interest in your business simply by being there, making them the perfect audience to engage with on social media.

  • Higher likelihood of engagement: Customers who are physically in your business are more likely to follow you on social media, engage with your content, and share their experience with others.
  • Stronger connection: Since these customers already have a connection with your brand, they are more likely to trust your content and recommend your business to others.

2. Promote Social Media Without the Risks of Public Feedback

Unlike public social media platforms, It’s Relevant TV doesn’t show customer reviews, comments, or ratings. Instead, it allows you to display only the posts that you create on your own social media profiles. This gives you full control over the messaging your customers see, without the risk of negative comments or bad reviews influencing their perception of your brand.

  • Total control: You decide which posts are shown, ensuring that only your best content is displayed.
  • No negative distractions: Without public reviews or comments, you can promote your social media content in a risk-free environment.

3. Leverage High-Engagement TV Content

Static signs that ask customers to “Follow us on Facebook” are no longer effective. People are naturally drawn to digital screens, especially those displaying dynamic, engaging content like TV. It’s Relevant TV taps into this attention by seamlessly integrating your social media promotions into the programming your customers are already watching in your business.

  • Eye-catching content: Moving images and videos grab more attention than static signs or posters.
  • Built-in call-to-action: By displaying your social media handles on a TV screen that’s already drawing customers’ attention, you create a natural and effective way to encourage followers.

4. Build Trust and Authenticity

Using It’s Relevant TV to promote your social media allows you to grow a genuine, engaged follower base. By targeting the right people—customers who have already visited your business—you’ll cultivate an audience that is genuinely interested in your products and services. This authentic engagement is much more valuable than a large but inactive follower base filled with fake accounts.

  • Trustworthy growth: Genuine followers are more likely to engage with your content, recommend your business, and return as loyal customers.
  • Positive brand perception: Building an authentic following creates a stronger, more credible social media presence that customers can trust.

Skip the Shortcuts, Build Real Followers

While buying social media followers might seem like a quick fix, it’s a strategy that will ultimately hurt your business more than help it. From low engagement rates and damaged credibility to skewed analytics and potential penalties from social media platforms, the risks far outweigh the temporary boost in follower count.

For less than $90 a month, businesses can focus on building genuine, engaged followers—and It’s Relevant TV provides the perfect solution. By promoting your social media accounts to customers already inside your business, you’ll grow an audience that is genuinely interested in your brand, without the risks associated with buying followers.

Turning Uncertainty into Opportunity: Using Your TV to Steady Your Business During Market Volatility

The economic landscape is shifting rapidly.

And for many business owners and operators, that is an understatement. From fluctuating stock markets to unpredictable inflation rates, businesses across the U.S. are facing a rollercoaster of financial instability. For small and medium-sized enterprises, these changes bring unique challenges—tightening consumer spending, reduced investment confidence, and increased operational caution.

But there’s good news: even during economic turbulence, there are tools and strategies that can help businesses remain resilient and even grow.

What’s Fueling the Market Volatility?

In recent months, headlines have been dominated by economic swings caused by:

• Inflation pressure and unpredictable tariffs
• Global geopolitical tensions impacting investor confidence
• Uncertainty around policy shifts tied to trade, climate, and labor
• A cautious consumer base reacting to fluctuating prices

This kind of instability can ripple across industries. Business owners feel the pressure to keep costs low, customers may delay purchases, and marketing budgets are often among the first to get slashed.

While cutting back may seem necessary, maintaining visibility and engagement during these times is more important than ever.

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A Bright Spot in a Murky Market

It’s Relevant TV is the smart, budget-friendly service that will keep your business front-and-center, without spending more on ads or promotions you can’t track. It’s a customizable TV platform designed for businesses—waiting rooms, retail spaces, gyms, salons, medical offices, and more. It’s all about doing more with less, and It’s Relevant TV uses your existing television to bring more to your business.

💡 Keep Customers Engaged

When consumers are more cautious about how and where they spend their money, your customer experience matters even more. It’s Relevant TV transforms any television into a brand-boosting tool, offering entertaining and educational content while subtly weaving in your promotions and messaging. This leads to:

• Increased satisfaction during wait times
• Positive brand association
• Higher rates of customer retention

📣 Promote Without the Ad Budget

Advertising during a recession or market dip can be risky and expensive. With It’s Relevant TV, you have your own “in-house” advertising channel. Want to promote a special offer, loyalty program, or seasonal product? Just upload your own photo, video or message and it’s shown prominently to everyone walking through your door.

🧠 Offer Timely, Trusted Information

During uncertain times, misinformation can run rampant—especially on cable news channels. With It’s Relevant TV, you can control the narrative by providing filtered news, local updates, and relevant information, without overwhelming your customers with negativity or fear-driven content.

📉 Reduce Perceived Wait Times

Studies show that people perceive time to pass more quickly when they’re engaged. In volatile economic periods, every bit of customer satisfaction matters. It’s Relevant TV reduces perceived wait time, which increases satisfaction and can lead to better reviews and more referrals.

🌟 Build Trust & Familiarity

Stability builds trust—and when customers walk into a business where the messaging, experience, and atmosphere feel consistent and professional, they feel more confident spending money. It’s Relevant TV helps you project that stability, no matter what’s happening in the stock market.


While you may not be able to control inflation, interest rates, or global news, you can control the experience your customers have when they interact with your business. During times of economic uncertainty, doubling down on your brand’s presence and customer care is one of the smartest moves you can make.

It’s Relevant TV gives you the power to create a positive, engaging environment that reflects the strength and reliability of your business—even when the world outside feels unpredictable.

What’s on Your Restaurant’s TV Could Be the Reason Customers Don’t Come Back

How One Connecticut Ramen Spot Learned That the Hard Way

In today’s competitive restaurant landscape, retaining customers is everything. Food and service are crucial, of course—but there’s another silent factor that could be costing you repeat business without you even realizing it: your TV content.

It sounds simple enough. You put a TV on the wall to enhance the dining experience, give solo diners something to watch, or create ambiance. But what happens when that TV turns customers off instead of drawing them in?

eyeball-eating-on-tvLet’s take the example of a Connecticut ramen noodle restaurant that recently made an unfortunate programming choice. In an attempt to offer a cultural flair, the owners had an Asian television channel playing in the background. The program? A food-travel show showcasing bizarre dishes from around the world. That day’s feature: eyeballs. Yes, literal eyeballs—being cooked, plated, and then bitten into, with grotesque detail and camera close-ups of the “eye guts” exploding in diners’ mouths.

It didn’t take long for customers to start shifting uncomfortably in their seats—and in some cases, making audible reactions in the restaurant.

Gross-Out Content Kills the Appetite

What that restaurant failed to realize is that visual content impacts the dining experience just as much as smell and ambiance. No matter how good your food is, no one wants to eat noodles while watching someone on your TV chomping down on an eyeball.

But it’s not just extreme content that can cause issues. Other common TV pitfalls in restaurants include:

  • News segments showing violence, disasters, or polarizing politics
  • Inappropriate humor or offensive language on certain streaming shows
  • Commercials for competitors or irrelevant products
  • Distracting sports commentary that doesn’t align with the atmosphere
  • Children’s programming in adult-oriented restaurants (and vice versa)

Control the Message, Keep the Customer

If you wouldn’t post it on your menu board, why let it play on your TV?

Your screen isn’t just background noise—it’s a visual touchpoint that reinforces your brand and shapes your customers’ mood and memory. The right content can make people stay longer, order more, and come back again. The wrong content can make them lose their appetite or decide not to return.

So how do you ensure what’s on your TV helps your restaurant instead of hurting it? By using a custom TV solution like It’s Relevant TV.

It’s Relevant TV is a custom TV platform built specifically for businesses, including restaurants. It’s not cable, and it’s not generic streaming. It’s a curated experience that lets you control exactly what appears on your screens—down to the category and tone—with no gross-outs or off-brand content.

Here’s what sets It’s Relevant TV apart:

  • Family-friendly, appetizing content: Only content that’s safe and suitable for dining environments.
  • Custom branding tools: Show off your menu items, promotions, social media feeds, or reviews right on the screen.
  • No competitor ads: You’ll never accidentally advertise for the restaurant down the block.
  • Real-time control: Want to switch categories or hide a type of video? Do it instantly from your dashboard.
  • Engagement-focused: Shorter-form content keeps diners interested without pulling focus from the food.

Instead of risking the customer experience on questionable TV choices, restaurants can turn their TVs into a customer retention tool—and even a built-in marketing engine—with It’s Relevant TV.

What’s playing on your restaurant’s TV could be the difference between a five-star review and a lost customer. Don’t let careless programming chase away your guests—especially not with something as fixable as what’s on the screen.

Let your content reflect the care you put into your food. Choose It’s Relevant TV—because good taste shouldn’t end at the plate.

Breaking the Cycle: Why Businesses Are Moving Away from 24/7 News on TV

Turn on a cable news channel today, and chances are you’ll be hit with a wave of stress-inducing headlines within seconds. From political tension and international conflict to economic fears and public health scares, traditional news programming often paints a bleak, chaotic picture of the world—and your customers are watching.

If you’re a business owner, that’s a problem.

Whether you’re running a medical office, auto dealership, restaurant, retail store, salon, apartment building, or fitness center, what’s playing on your TVs directly influences how your customers feel—and how they perceive your brand.

Increasingly, businesses across the country are saying: “Enough with the news.”


The Problem with 24/7 Cable News in Your Business

There was a time when having the news on in a waiting area felt like a neutral choice. That time is gone. Here’s why sticking with cable or satellite news can do more harm than good:

Negative Emotional Impact

Constant reports of violence, disasters, political conflict, and crises can leave your customers feeling anxious, frustrated, or worse—especially in environments where they’re already under stress (like hospitals, clinics, or automotive service centers).

That kind of negativity lingers and can even be unconsciously associated with your business.

Divisiveness & Complaints

In today’s polarized political climate, even the choice of news channel can trigger discomfort or arguments. Your staff may get pulled into debates they didn’t ask for, and customers may silently judge your business based on what’s airing—even if it’s just background noise.

Repetitive, Non-Relevant Content

Many news channels run the same stories in loops, leading to information fatigue. Worse, much of the content is irrelevant to your local business, your services, or your customer’s interests.

So why show it at all?

TV can still have value to your business. You just need to put the right programming on it.


The Solution: Custom TV For Your Business

Instead of subjecting customers and staff to the stress of 24/7 news, more and more businesses are turning to custom solutions like It’s Relevant TVa customizable, business-friendly television platform designed specifically for public spaces.

It provides full licensed, up-to-date, family-friendly content without the gloom and doom of traditional news.

Here are some of the advantages:

Total Control Over What Plays On Your Screens

One of the most powerful features of It’s Relevant TV is topic-level filtering. Want to avoid politics? Block it. Don’t want to show crime stories, tariff updates, or violent news? You’re in control.

You choose the content categories that make sense for your space. This ensures your screens are always aligned with the vibe you want to create—whether that’s relaxed, upbeat, educational, or just distraction-free.


🏥 For Medical Offices & Clinics

In healthcare settings, patients may already feel nervous or vulnerable. Watching alarming news about health crises, drug recalls, or hospital shortages only adds stress. Instead, It’s Relevant TV offers health tips, educational segments, and light entertainment that makes waiting less stressful and improves the patient experience.


🚗 For Car Dealerships & Service Centers

When customers are waiting for a sales rep or getting their vehicle serviced, their experience sets the tone for the entire visit. Instead of cable news negativity, offer custom content that showcases your latest models, maintenance tips, or promotions—all wrapped in engaging, brand-safe programming without competitor car ads.


🍔 For Restaurants & Cafés

Whether you’re a casual diner, a trendy coffee shop, or a grab-and-go lunch spot, ambiance is everything. Harsh news content can ruin a meal. It’s Relevant TV blends interesting clips, trivia, and local news that’s light, entertaining, and family-friendly, making your environment feel more comfortable.


🏋️ For Gyms & Fitness Centers

People come to work out, de-stress, and improve their health—not to be bombarded with bad news. It’s Relevant TV keeps screens fresh with motivational, wellness, and lifestyle content—plus room for you to share tips, class schedules, or new member offers.


💇 For Salons, Spas & Waiting Rooms

Guests are there to relax. The last thing they need is breaking news about a financial collapse or election turmoil. Instead, let them enjoy content that’s positive, uplifting, and calming.


🛍️ For Retail Stores & Shopping Centers

Even short dwell times can be used to your advantage. Instead of generic TV or background news, mix-in store specials, spotlight products, or highlight customer reviews. With It’s Relevant TV, your screens become an extension of your marketing strategy—not a source of noise.


Keep Your TVs Active—Without the Risk

We know one thing: having the TVs turned off completely isn’t the answer. Customers expect entertainment. And TVs can still be an asset when used the right way.

With It’s Relevant TV, you’re not just keeping screens on—you’re using them to:

  • Increase engagement

  • Promote your brand

  • Improve the mood of your space

  • Reduce perceived wait times

  • Avoid controversial content

This is all while keeping things fresh, relevant, and totally within your control.

The age of leaving cable news on “just because” is over. Today’s customers are more aware, more sensitive, and more selective than ever. What plays on your TVs matters—and can either support or sabotage the experience you work so hard to create.

It’s Relevant TV gives you a smarter, safer, and more strategic way to use your screens. With content that entertains, informs, and uplifts—and tools that let you filter out the noise—it’s the best way to ditch the news and stay in control. Because in your business, every detail matters. Especially the ones your customers are watching.

2025 Business Trends: Custom TV Networks: Affordable, High-Tech, and Packed with Value

Imagine transforming your business TV into a powerful tool that engages your customers, promotes your brand, and provides entertainment—all for less than you’re probably paying for traditional cable. Sounds too good to be true? Well, it’s not.

High-tech custom TV networks are now within reach for businesses of all sizes, offering unbeatable value at a fraction of the cost of cable. Let’s break down why custom TV networks are a no-brainer for any business owner and explore the low-cost and easy to use options.


Why Custom TV Networks Are Better Than Cable

1. More Than Entertainment: Unlike cable, which provides generic content and ads for other brands, a custom TV network lets you showcase your own products, services, and promotions alongside engaging entertainment.

2. Cost-Effective: Traditional cable TV can cost $100-300 per month depending on the location of your business. Custom TV can be a lot cheaper while offering tools for you to generate revenue and offset the costs completely.

3. Commercial Licensing Included: Both options highlighted here come with fully licensed content, meaning you won’t have to worry about legal issues when showing videos in a public space. Using services like YouTube, Hulu or Netflix can get your business into serious trouble.

4. Simple Setup: No need for complicated equipment or an installer to come out to your business and stand on a ladder for 2 hours. Just connect your screen to a popular streaming device and start using it.


Two Affordable Solutions for Custom TV Networks

1. It’s Relevant TV – Just $89/Month

With It’s Relevant TV, you get a full-featured custom TV network at an unparalleled price of just $89 per month when you sign up for a year.

What’s Included:

  • 500,000+ licensed TV programs, segmented and tailored to your audience’s interests.
  • Custom branding to showcase your logo, promotions, and messages.
  • A seamless mix of entertainment and information that keeps visitors engaged.
  • Easy-to-use platform with no hidden fees.
  • A decade’s long history of not raising customer’s rates, even during inflation.

This option is perfect for businesses looking for a low-cost, long-term solution to replace cable and elevate their customer experience.


2. RELE.TV – 3-Month Plans Starting at $499

For businesses needing flexibility, Rele.tv offers short-term plans starting at just $499 for three months.

  • What’s Included:
    • Full access to commercial-licensed content.
    • Custom branding and promotions, just like It’s Relevant TV.
    • No setup fees, making it easy to get your feet wet without a long-term commitment.

This option is ideal for seasonal businesses or those wanting to test the waters before committing to a longer-term solution.


A Great 2025 Resolution for Your Business

Switching from traditional cable to a custom TV network is one of the smartest decisions you can make for your business. It’s affordable, simple to set up, and delivers so much more value:

  • Create a memorable experience for your customers.
  • Promote your products and services directly on your screens.
  • Spend less on TV while getting more in return.

Whether you choose to sign up for a yearly plan with It’s Relevant TV at just $89/month or take the short-term flexibility of Rele.tv starting at $499 all-in, you’ll be bringing so much more to your TV and your business.

Top 8 Ways to Cut Costs in Your Business in 2025

Running a successful business in 2025 isn’t just about generating revenue—it’s also about finding smart ways to cut unnecessary expenses. By streamlining operations, embracing technology, and rethinking traditional practices, you can significantly reduce costs without sacrificing quality or customer satisfaction.

Here are the top 8 ways to cut costs in your business this year, including some innovative strategies utilizing a low-cost marketing tool called It’s Relevant TV.


1. Reduce Print Marketing Expenses with Digital Displays

Printed flyers, brochures, and posters can quickly add up in costs—not to mention having to distribute them and get them posted in a timely manner. Instead, use your business TVs to display digital content. Digital signage and Custom TV platforms allow you to showcase promotions, events, and announcements directly on your screens, saving money on design, printing, and distribution while keeping your content fresh and dynamic.


2. Replace Traditional Cable with It’s Relevant TV

Many businesses want to entertain their visitors with quality television. Many businesses pay over $100 per month for traditional cable, which does NOTHING to promote their own brands. In fact, many business that use cable or satellite see their competitors on their screens instead of themselves! It’s Relevant TV costs just $89/month and turns your TVs into a custom network that entertains, informs, and promotes your business. You’ll save money while maximizing the value of your TVs.


3. Streamline Marketing Staff Workloads

If you have a marketing team– or worse a single marketing person, managing multiple campaigns for your business, you can save time and resources by automating certain tasks. DIY television platforms like Rele.TV make it easy to promote your products and services without needing constant oversight. Simply set it and forget it. Just upload your content, and it will be seamlessly integrated with up-to-date licensed TV programs that keep your customers entertained. The TV will feel refreshed and will always be promoting your marketing messages with little effort.


4. Cut Back on External Advertising Agency Costs

Hiring advertising agencies can be expensive, and in times where budgets are tight they are often the first thing to go. With your own Branded Custom TV Network, you can cut out the middleman and advertise your products and services directly on your in-house TVs. Promote daily specials, highlight customer testimonials, and share business updates—all without relying on outside help.


5. Lower Utility and Energy Costs with Smarter Equipment

Utility bills are on the rise this year, and are yet another thing that make it tough to turn a profit in your business. Invest in energy-efficient appliances, LED lighting, and smart thermostats. These upgrades can significantly reduce your utility bills over time.


6. Optimize Customer Retention with Enhanced In-Store Experiences

Keeping existing customers is far more cost-effective than acquiring new ones. By creating a welcoming environment, you can improve customer loyalty. Make sure your spaces are clean and well maintained. Avoid Clutter! Simpler is better for space design and maintenance. A well-placed TV can do a lot for your business, keeping a clean atmosphere and delivering entertainment and messaging to your visitors. Great customer experiences lead to great customer retention.


7. Eliminate Overpriced Subscriptions and Services

Review your current subscriptions and cut any that don’t provide enough value. Whether it’s unused software or redundant services, small savings add up. The average business has around 10 subscriptions. Take a look at your ROI for each service and make sure each is doing something for your business. You can also strive to find ways to combine overlapping services into one. It’s all about quality over quantity here.


8. Utilize Free or Low-Cost Online Tools

Take advantage of free or low-cost tools for project management, accounting, and customer relationship management (CRM). Platforms like Trello, Wave, or HubSpot offer robust features at a fraction of the cost of building your own systems. They can help you keep track of employee work, communications and help you plan for the future while analyzing your past progress and growth.


Top 10 Cost-Effective Marketing Ideas for Businesses When Your Budget Has Been Cut

Budget cuts can feel like a death sentence for marketing efforts, but they don’t have to be. The key is finding smarter, cost-effective solutions that still allow you to achieve your goals without breaking the bank. One of the most innovative options made available in the past few years are custom television networks– cable replacements that transform what were once simple cable TVs into powerful marketing engines. Whether you’re in retail, medical, hospitality, automotive, or the restaurant industry, these networks are an affordable way to engage visitors, enhance customer experiences, and promote your business.

Here are ten marketing strategies that can help you make the most of a reduced budget, with a special focus on how leveraging a TV you already have can play a pivotal role.


1. Repurpose Your Cable Budget

Most businesses spend over $100 a month on traditional cable services hoping to entertain their visitors. Instead of generic TV content, you can use the screen to showcase your brand, promotions, and services while still providing engaging entertainment for your audience.


2. Enhance In-Store Experiences

A positive customer experience leads to repeat business. Imagine customers visiting your business and seeing personalized, professional TV content that highlights your products, services, and special promotions. This keeps your brand top of mind without the hefty price tag of traditional advertising.


3. Advertise Without Paying for Ad Space

Ad placement on TV, radio, and digital platforms can be expensive. Advertising CPMs are reaching $50 in 2025 while custom TV platform CPMs can cost as little as $0.50. With platforms like It’s Relevant TV, you can run unlimited ads for your business on your own screens, 24/7, for no additional cost. Highlight new arrivals, seasonal deals, or unique services to a captive audience already in your space.


4. Recover from Staffing Cuts

If your marketing department has been downsized, custom relevision can step in as a self-sufficient tool that requires minimal management. “Set it and forget it” allowing the TV to be an expert communicator for you. Platforms like Rele.tv have user-friendly controls that allow you to upload content, select themes, and schedule updates in minutes. This frees up your remaining team to focus on other priorities.


5. Reach a Highly Targeted Audience

Marketing to the right audience is crucial, especially when budgets are tight. Installing custom TV ensures your messages are seen by the people who matter most—your visitors and customers. Unlike traditional cable, which may feature irrelevant programming, these platforms keep the focus on your brand.


6. Cut Back on Printing Costs

Brochures, flyers, and posters can be costly to produce and distribute. Digital signage allows you to convey the same information dynamically on your screens. Update content in real-time without reprinting materials, saving both time and money.


7. Boost Social Media Engagement

No one notices those “follow us on Facebook” stickers at your door, or front desk anymore. Encourage customers to follow your social media channels by syndicating your most recent posts on your TV screens. Display customer reviews, creative posts, and product spotlights to create a seamless connection between your physical and digital presence.


8. Increase Customer Awareness of Services

Many businesses struggle to educate their customers about all the services or products they offer. Some of this is due to staff, but a lot just comes down to communication. With custom television, you can create short, engaging videos that spotlight your full range of offerings. For instance, a medical office might highlight wellness programs, while an automotive service center could showcase seasonal maintenance specials.


9. Stand Out from Competitors

Businesses using traditional cable TV or even simple digital signage fail to differentiate themselves. By switching to a custom TV platform you’ll stand out with unique, branded content that reinforces your business’s identity and value.


10. Adapt to Changing Customer Expectations

Today’s customers expect personalized, relevant experiences from the moment they walk into your business. Custom TV helps you meet those expectations by delivering content that aligns with your brand and resonates with your audience. And it’s easy to manage with a reduced staffing level.


Real-Life Scenarios: The Benefits of Switching

Consider these common scenarios:

  • A restaurant’s marketing budget is cut, and the team needs to promote daily specials without buying new ad space. By using custom TV solutions they create engaging, on-screen promotions that boost sales without additional costs.
  • A medical office reduces staff but still needs to inform patients about new services. They create videos and on-screen promotions highlighting these services, ensuring patients stay informed and engaged.
  • A retail store sees a drop in foot traffic and needs a cost-effective way to highlight seasonal deals. Custom TV attracts attention with vibrant, customized content tailored to current promotions.

Custom TV Can Bridge the Gap When Budgets Are Tight

In challenging times, every dollar counts. By switching to services like It’s Relevant TV, you’re not just cutting costs—you’re investing in marketing tools that drive engagement, enhance customer experiences, and help your business stand out. It’s a smart, scalable solution that adapts to your needs, no matter your industry or staffing level. And best of all, you don’t have to find the budget, you can simply switch from Cable TV over to IRTV and likely save money from the start.