Top 5 Reasons Businesses Choose It’s Relevant TV for Their Televisions

In today’s competitive market, businesses are always looking for innovative ways to engage customers and make their brands stand out. One powerful tool many businesses are turning to is It’s Relevant TV (IRTV), a customizable television solution that goes beyond traditional TV programming and digital signage. Here are the top five reasons why businesses choose It’s Relevant TV for their televisions:

1. Customized Content for Enhanced Customer Engagement

It’s Relevant TV offers businesses the ability to display tailored content that captivates and engages their customers. Unlike standard cable or satellite TV, which broadcasts generic programming, It’s Relevant TV allows businesses to choose content that aligns with their brand and audience preferences. This personalization keeps customers entertained and engaged while they wait, leading to a more enjoyable experience.


  • Relevant Programming: Content is curated to reflect the interests of your visitors. You pick the categories of content you think they will enjoy and IRTV does the rest.
  • Brand Alignment: Showcases content that complements your business’s values and goals, and frame it all within your logo and brand design.
  • Customer Satisfaction: Enhances their experience, keeping customers entertained and happy.

Example: A dental clinic can stream educational videos about oral health, mixed with entertaining clips, making the wait time both informative and enjoyable for patients.

2. Advertising and Promotional Opportunities

One of the standout features of It’s Relevant TV is the ability to seamlessly integrate your own advertisements and promotions into the content. This means businesses can promote their services, special offers, or upcoming events directly on their TVs, reaching visitors at the point of decision.


  • Targeted Advertising: Display ads and promotions specifically for your local audience.
  • Increased Sales: Promote products and services that can drive immediate purchases.
  • Repeat Visits: Give people a reason to return to your location.

Example: A restaurant can advertise daily specials or upcoming events during the video playback, encouraging customers to take advantage of promotions while they dine, and come back in the future to enjoy something special you have planned and promoted.

3. Dynamic and Fresh Content

Keeping content fresh is crucial to maintaining viewer interest. It’s Relevant TV provides a continuous stream of dynamic content that updates regularly, ensuring that customers see something new every visit. This variety keeps the programming exciting and prevents the content from becoming stale.


  • Continuous Updates: Regularly refreshed content keeps viewers engaged.
  • Diverse Programming: A wide range of topics and genres caters to various interests.
  • No Loop: Maintains customer interest with ever-changing content that does not suffer from a repetitive loop.

Example: A car dealership can stream automotive news, industry trends, and entertaining videos, keeping customers engaged and informed while they wait. And even if a customer is in front of the TV for hours while they wait for a repair, they are seeing new content constantly.

4. Easy Integration and Management

It’s Relevant TV is designed to be user-friendly, making it easy for businesses to integrate and manage their television content. The platform allows for simple setup and intuitive controls, enabling businesses to update and manage their content without needing technical expertise.


  • User-Friendly Interface: Easy to set up and operate, minimizing the learning curve.
  • Flexible Control: Allows for quick updates and changes to the programming and promotions from anywhere.
  • No Technical Hassle: Streamlined integration with top streaming boxes including Roku, Apple TV and Amazon Fire TV.

Example: A retail store can effortlessly update their content to showcase seasonal promotions and new arrivals just by logging in on a storekeeper’s phone. In just a few second they can upload a new promotion to keep their TV displays relevant and engaging.

5. Affordable Solution with High ROI

Investing in It’s Relevant TV provides businesses with a cost-effective solution that delivers a high return on investment (ROI). By enhancing the customer experience and providing a platform for in-house advertising, businesses can maximize the impact of their TV screens without incurring significant costs.


  • Cost-Effective: Lower costs compared to TV subscriptions + traditional advertising.
  • High ROI: Boosts customer engagement and in-store sales, providing a strong return on investment.
  • Value Addition: Adds value to the customer experience, fostering loyalty and repeat visits.

Example: A gym can use It’s Relevant TV to entertain members with fitness tips and motivational content, while promoting membership referral deals and new classes, thereby increasing member retention and sales.

It’s Relevant TV is more than just a TV solution; it’s a strategic tool that enhances customer engagement, promotes products and services, and delivers dynamic, customizable content. Businesses across various industries choose It’s Relevant TV to transform their in-store televisions into powerful communication platforms that drive growth and customer satisfaction.

If the service interests you, it’s easy to schedule a demo of It’s Relevant TV and explore all of the features and benefits over a Zoom call.

Top 5 Ways Businesses Can Utilize AI Today to Grow Their Businesses

Artificial Intelligence (AI) is revolutionizing industries by offering innovative solutions to long-standing challenges. Businesses of all sizes can leverage AI to enhance efficiency, improve customer experiences, and drive growth. Here are the top five ways businesses can harness the power of AI today:

1. Enhance Customer Engagement with AI-Powered Chatbots

AI-powered chatbots are transforming customer service by providing instant, 24/7 support. These chatbots can handle a wide range of queries, from simple FAQs to complex customer interactions, significantly improving response times and customer satisfaction. Modern chatbots use natural language processing (NLP) to understand and respond to customer inquiries in a human-like manner.

The Benefits:

  • Cost-Effective: Reduces the need for a large customer support team.
  • Efficiency: Handles multiple customer interactions simultaneously.
  • Personalization: Offers personalized responses based on customer data and interaction history.

Companies like Drift and Intercom offer sophisticated chatbot solutions that can be integrated into websites and apps, providing seamless customer service experiences.

2. Optimize Marketing Strategies with Predictive Analytics

Predictive analytics leverages AI to analyze past data and predict future trends. This helps businesses forecast customer behavior, optimize marketing campaigns, and allocate resources more effectively. By understanding which strategies are likely to yield the best results, companies can make data-driven decisions that maximize ROI.

The Benefits:

  • Targeted Marketing: Predict which products or services will appeal to specific customer segments.
  • Resource Allocation: Allocate marketing budgets more effectively.
  • Sales Forecasting: Anticipate sales trends and adjust strategies accordingly.

Platforms like Salesforce Einstein offer robust predictive analytics tools that help businesses refine their marketing efforts based on data-driven insights.

3. Boost In-Store Engagement with Custom Television

For brick-and-mortar businesses, enhancing the in-store experience is crucial. It’s Relevant TV offers a unique AI-driven solution by providing customizable TV content that engages customers while they wait. This platform combines entertainment with relevant advertising and promotional content, creating a captivating in-store environment that boosts sales and customer satisfaction.

The Benefits:

  • Engaging Content: Keeps customers entertained with content tailored to their interests as well as real-time social media displays to encourage followership.
  • Promotional Opportunities: Display targeted promotions to a captive audience.
  • Improved Customer Experience: Enhances the waiting experience with a non-looping ai-powered playback engine. Leads to increased satisfaction and customer retention.
  • Blocking Out Competitors: It’s Relevant’s Competitive Ad Block™ blocks out all TV advertising from business competitors.

4. Improve Operational Efficiency with AI-Powered Automation

AI-driven automation tools streamline various business processes, from inventory management to human resources. Automating repetitive tasks not only saves time but also reduces errors and operational costs. AI can be used to automate data entry, process invoices, manage supply chains, and more.

The Benefits:

  • Cost Reduction: Cuts down on manual labor and reduces errors.
  • Scalability: Easily scales operations as the business grows.
  • Consistency: Ensures consistent performance and output quality.

UiPath and Blue Prism provide automation solutions that help businesses automate complex processes, leading to improved efficiency and reduced costs.

5. Enhance Customer Experiences with Personalized Content

Personalization is key to engaging customers in today’s market. AI can analyze customer data to deliver personalized recommendations, content, and experiences. Whether it’s recommending products based on previous purchases or tailoring website content to individual preferences, AI enhances the customer journey.

The Benefits:

  • Increased Engagement: Provides relevant content that captures customer interest.
  • Higher Conversion Rates: Personalized experiences often lead to higher sales.
  • Customer Loyalty: Builds stronger relationships through tailored interactions.

Streaming services like Netflix and e-commerce platforms like Amazon use AI to offer personalized recommendations, leading to higher customer satisfaction and retention.

Incorporating AI into your business strategy can unlock numerous opportunities for growth and innovation. From improving customer service with chatbots to enhancing in-store experiences with It’s Relevant TV, AI technologies offer diverse solutions that can transform how businesses operate and engage with customers. As AI continues to evolve, staying ahead of these trends will be crucial for businesses aiming to thrive in the competitive landscape. Hiring or working with a company that has already integrated AI into their offerings is a great way to take advantage of all that AI has to offer.

AI in Marketing: How ChatGPT and It’s Relevant TV are Changing the Game

Artificial Intelligence (AI) has become a game-changer in various industries, and its impact on businesses is profound. For marketers, AI tools like ChatGPT are simplifying tasks, enhancing strategies, and driving better results.

A standout example of AI integration in business is It’s Relevant TV, the first TV service to incorporate AI to deliver customized TV experiences for customers and visitors. This innovative use of AI, first built by the team in 2015, not only improves the business atmosphere but also leads to increased revenues. Let’s take a look at how AI is making a difference in businesses.

The Role of AI in Modern Marketing

AI is revolutionizing marketing by automating repetitive tasks, analyzing vast amounts of data, and providing insights that were previously unattainable. ChatGPT, a sophisticated language model developed by OpenAI, is at the forefront of this transformation. It assists marketers in various ways:

  1. Content Creation: Generating engaging content for blogs, social media, and email campaigns.
  2. Customer Support: Providing instant responses to customer inquiries, improving service efficiency.
  3. Data Analysis: Analyzing customer behavior and preferences to tailor marketing strategies.
  4. Campaign Optimization: Offering insights and recommendations for enhancing marketing campaigns.

It’s Relevant TV: Pioneering AI in TV Services

It’s Relevant TV stands out as the first TV service to harness AI, providing a unique and relevant viewing experience. By integrating AI, It’s Relevant TV offers businesses a cost-effective service that enhances customer engagement and satisfaction. The technology IRTV has built allows their customers to “set it and forget it” – defining preferences for content and promotions and allowing their system to do the rest, producing endless non-looping content that can play for years on ened without the need for further input.

AI-Powered Custom TV Experiences

  1. Personalized Content: IRTV’s AI algorithms take in viewer preferences and select content that is most likely to engage and entertain. This ensures that the programming is always relevant to the audience.
  2. Non-Looping Playback: The AI monitors each individual television within the It’s Relevant TV Networks to insure that the playback never becomes repetitive.
  3. Real-Time Updates: The AI continuously updates the content in real-time, ensuring that viewers always have access to fresh and interesting videos from It’s Relevant TV Partner TV Networks.

Benefits of AI Integration in It’s Relevant TV

Enhanced Business Atmosphere

• Engaging Waiting Areas: By providing personalized and engaging content, It’s Relevant TV transforms waiting areas into pleasant spaces, reducing perceived wait times and improving customer satisfaction.
• Relaxing Break Rooms: Employees benefit from entertaining and relevant content during their breaks, creating a more enjoyable and relaxing environment, while making sure all content meets the company standards.
• Welcoming Retail Spaces: In retail environments, engaging content helps to create a welcoming atmosphere that encourages customers to stay longer and buy more.

Increased Revenues

• Customer Retention: Engaged and satisfied customers are more likely to return, leading to increased customer loyalty and repeat business.
• Upsell Opportunities: It’s Relevant TV content can include promotions and advertisements tailored to the audience, driving additional sales.
• Positive Reviews: A better customer experience translates to positive reviews. This day in age reviews are often the lifeblood of a business. Better reviews lead to greater discovery.

Cost-Effective Marketing Solutions

• Affordable Subscription: At just $89 a month, It’s Relevant TV offers an affordable alternative to traditional advertising channels, providing continuous, in-store marketing without the high costs associated with TV commercials or print media.
• High ROI: The low subscription fee coupled with the increased engagement and sales opportunities provides a high return on investment for businesses.

Real-World Impact: Success Stories

Many businesses have already experienced the benefits of integrating AI through It’s Relevant TV. Here are a few common ares of success:
• Automotive Dealerships: Showrooms have reported increased customer satisfaction and sales by showcasing relevant promotions and entertaining content.
• Healthcare Facilities: Waiting areas have become more enjoyable for patients, leading to improved reviews and higher patient retention rates.
• Retail Stores: Customers spend more time and money in stores, influenced by the engaging and informative content, resulting in increased customer spend.

AI is transforming the way businesses operate, especially in marketing. Tools like ChatGPT are making it easier for marketers to create content, analyze data, and optimize campaigns. It’s Relevant TV takes AI integration to the next level by providing businesses with a custom TV platform that enhances customer experiences and drives revenue growth.

It’s Relevant TV is an invaluable tool for any business to embrace AI in a very non-threatening way.

The simple and innovative offering can improve the business’s atmosphere and boost its bottom line. If you have been toying with the idea of using AI in your business, It’s Relevant TV is a great starting point. Their team, combined with their innovative technologies, will be able to transform your TV into a useful tool for your business.

The Value of Service: Why Attention to Detail Leads to Positive Perceptions of Your Business

In today’s competitive landscape, people are increasingly willing to pay more for premium dining experiences. A growing body of research and customer feedback suggests that what many truly value is the level of attention and service they receive. This phenomenon highlights a critical lesson for businesses across various sectors: superior service and a thoughtful environment can significantly enhance perceived value and customer satisfaction.

The Restaurant Paradigm: Service Over Cuisine

While gastronomic excellence remains a cornerstone of fine dining, the allure of high-end restaurants often lies in the impeccable service and attention to detail that patrons receive. Restaurants like Per Se in New York or The French Laundry in Napa Valley are celebrated not just for their culinary feats but also for their extraordinary service. The seamless coordination of the staff, the attentiveness to customer needs, and the ambiance crafted to create a memorable experience often justify the premium prices.

Even something as simple as having your water glass refilled the moment it is half empty provides a sense of hospitality that people absolutely love.

Creating an Elevated Experience

  1. Personalized Attention: High-end restaurants frequently provide personalized service, remembering regular patrons’ preferences, and tailoring the dining experience to individual needs. This level of personal connection fosters loyalty and a sense of being valued.
  2. Ambiance and Environment: The ambiance of a restaurant, from its interior design to the background music and lighting, plays a pivotal role in shaping the overall experience. A well-thought-out environment can make the dining experience more enjoyable, memorable, and worth the extra cost. While some  high-end restaurants don’t have TVs, others have learned to utilize custom tv services in order to enhance the environment for their patrons.
  3. Seamless Service: Efficient and courteous service, where waitstaff anticipate needs before being asked, enhances the perception of value. This proactive approach reduces waiting times and makes diners feel special and well-cared for.

Extending the Concept to Other Sectors

The principles that make high-end dining appealing can be adapted across various business sectors, including retail, hospitality, and even waiting room experiences in healthcare or corporate environments. Here’s how:

1. Waiting Room Experience

In places where waiting is inevitable, such as medical offices or automotive service centers, the experience can be transformed by enhancing the environment and service.

  • Comfort and Ambiance: Comfortable seating, pleasant decor, and soothing lighting can significantly improve the waiting experience. Including elements like greenery or art can make spaces feel more inviting.
  • Entertainment and Information: Providing engaging programming on televisions, such as educational content or calming visuals, can make waiting times feel shorter and more pleasant. Quality programming can also serve to inform or entertain, reducing perceived wait times and enhancing satisfaction.
  • Personal Touches: Simple gestures, such as offering complimentary beverages or reading materials, can make a significant difference in how clients perceive their wait. A welcoming receptionist who provides updates and maintains a friendly demeanor also contributes to a positive experience.

2. Retail Environments

Retailers can leverage the principles of high service to elevate the shopping experience and justify premium prices.

  • In-Store Ambiance: Creating a visually appealing and well-organized space with a thoughtful layout enhances the shopping experience. The use of ambient lighting, pleasant scents, and background music tailored to the brand’s identity can make customers feel more comfortable and engaged.
  • Customer Service: Providing knowledgeable and approachable staff who can offer personalized recommendations and assistance can greatly enhance customer satisfaction. Training employees to understand and anticipate customer needs helps create a more welcoming atmosphere.
  • Interactive Elements: Incorporating interactive displays or experiences, such as in-store demonstrations or virtual try-ons, can create a more engaging shopping experience. Offering unique services, such as customization options or product personalization, also adds value.

3. Hospitality Sector

Hotels, spas, and other hospitality businesses can create premium experiences through meticulous attention to service and environment.

  • Atmosphere: The design of the space, from the lobby to individual rooms, should reflect a sense of luxury and comfort. Attention to detail in decor, cleanliness, and layout enhances the overall experience.
  • Service Excellence: Staff training focused on courtesy, efficiency, and personalization can make guests feel valued and special. Personalized welcome messages, room preferences, and seamless check-in and check-out processes contribute to a memorable stay.
  • Added Amenities: Providing thoughtful amenities, such as high-quality toiletries, complimentary refreshments, and on-demand entertainment options, adds perceived value.

The Business Case for Service Excellence

Across these sectors, the underlying principle remains consistent: a high level of service and a well-crafted environment creates a perception of greater value. This perception allows businesses to command premium prices and fosters customer loyalty. The investment in service training, environment design, and thoughtful amenities pays dividends through enhanced customer satisfaction, positive reviews, and repeat business.

In a world where quality products are readily accessible, the true differentiator often lies in the level of service and attention to detail a business offers. Just as diners are willing to pay more for an exceptional dining experience, customers in various industries value and are willing to pay for superior service and a thoughtfully crafted environment. By focusing on these aspects, businesses can enhance customer satisfaction, foster loyalty, and create a perception of higher value that justifies premium pricing.

Why Atmosphere TV May Not Have Your Business’s Best Interests at Heart

As a business owner, creating a pleasant and engaging environment for your customers is paramount. Enter Atmosphere TV, a company that offers curated TV content designed to enhance customer experience in various settings like bars, restaurants, gyms, and waiting rooms. However, despite its appealing facade, Atmosphere TV’s business model reveals some underlying concerns that may not align with the best interests of hosting businesses.

The Business Model: “Free” TV

Atmosphere TV operates on a model that relies on advertising revenue. The service offers businesses free access to its content in exchange for displaying ads to their customers. Here’s a closer look at how this model works:

1. Free Content for Businesses

Atmosphere TV provides its service to businesses at no cost. This includes limited channels with content ranging from sports highlights to viral videos and lifestyle shows, all curated to keep viewers entertained.

2. Ad-Supported Revenue

The catch, however, is that the content is interspersed with advertisements. These ads are not random; they are specifically targeted based on the type of business and its customer demographics.

3. Advertisers Foot the Bill

The primary source of revenue for Atmosphere TV comes from these advertisers. Companies pay Atmosphere TV to place their ads in front of the viewers in these business establishments.

While this model ensures that businesses receive engaging content for free, it raises several concerns about whether Atmosphere TV prioritizes the interests of these businesses.

Concerns About Atmosphere TV

1. Customer Experience vs. Advertising Intrusion: The primary goal for most businesses using TV services is to enhance the customer experience. However, frequent interruptions by ads can disrupt the viewing experience. The ads inserted by Atmosphere TV might annoy customers, leading to a negative perception of the business using their service.

2. Lack of Control Over Content: Businesses have limited control over the ads shown to their customers. This lack of control means that the advertisements may not always align with the values or branding of the business. For example, a family-friendly restaurant may not appreciate ads for products or services that don’t align with their image or mention a competing brand.

3. Hidden Costs: While the service itself is free, the cost that ranges from missed marketing opportunities to the potential customer dissatisfaction. Businesses must weigh the trade-off between saving money on TV content and possibly alienating customers with unwanted content and advertisements.

4. Ad Revenue Prioritization: Because Atmosphere TV’s primary revenue source is advertising, there is a strong incentive for the company to prioritize the interests of advertisers over the businesses hosting their service. This can lead to a gradual increase in ad frequency and ad types that pay them more money, further detracting from the hosting business’ customer experience.

5. Limited Content Options: Because Atmosphere TV is footing the bill for the content they provide to businesses, they are likely to prioritize playback of content that will cost them less to display. They are also less likely to purchase new content if they can get away with playing older, less relevant, content at a lesser cost. This can leave businesses with looping video playlists that repeat often and end up being a bother to customers and staff.

Top Alternatives to Atmosphere TV

Business owners looking to provide quality entertainment without compromising customer satisfaction should consider alternative non-cable solutions:

1. Custom TV Services: Services from leaders in custom TV like It’s Relevant TV, offer a customizable experience tailored specifically for businesses. It’s Relevant TV provides a mix of content and advertising options that align with the business’s branding and customer demographics. This service also ensures compliance with public performance licensing requirements, eliminating legal concerns associated with using personal streaming services like Netflix.

2. In-House Content Curation: Some businesses may benefit from creating their own content loops. This could include a mix of branded content, customer highlights, and non-commercial entertainment, ensuring full control over what is displayed. If you don’t have hours of your own content you can combine what you have with network tv content by using services like RELE.TV.

3. Digital Signage Solutions: Businesses can also explore digital signage solutions that allow for custom content curation. This includes promotional materials, local news, weather updates, and more, without the intrusion of third-party advertisements. This option does tend to lack in engaging TV content people typically enjoy watching, so sticking with a custom tv service might be a better option.

“You Get What You Pay For”

While Atmosphere TV offers an enticing free service, its ad-supported business model may not always align with the best interests of the hosting businesses. Just remember, if you aren’t paying anything, you may not be getting much– or worse, you might actually be losing something. The potential for customer dissatisfaction, lack of content control, and lost opportunities to promote your own business the way you want, are significant drawbacks. Business owners must critically evaluate whether the minor savings justify the possible major impact on their customer experience and brand image.

Exploring alternative entertainment solutions that comply with licensing requirements, solely exist to support your brand, and offer customizable content may ultimately better serve the interests of both your business and your customers.

Enhancing the Franchise Restaurant Experience: It’s Relevant TV’s Recipe for Success

In the ever-evolving landscape of franchise restaurants, creating a memorable and delightful customer experience is key to getting your patrons to come back again and again. One innovative solution that’s making waves in this industry is It’s Relevant TV—a versatile platform that not only transforms the dining atmosphere but also boosts sales, social sharing, and customer satisfaction. Let’s delve into how top franchise restaurants can leverage It’s Relevant TV to achieve these goals.

Blocking TV Commercials of Competitors

One of the most significant advantages of It’s Relevant TV is the ability to control and customize the content displayed on your restaurant’s screens. Imagine having the power to block TV commercials of competitors, ensuring that your customers are not being attracted to a restaurant down the street. Nothing worse than having a customer sitting, enjoying their meal to then see a cheaper similar dish somewhere else. It doesn’t matter if your food is superior, a TV ad can implant an idea in the head of your customers at the worst possible time.

Interactive Promotions Powered by QR Codes

Incorporating technology into the dining experience is a surefire way to engage today’s tech-savvy customers. Its Relevant TV facilitates this through interactive promotions powered by QR codes. By strategically placing QR codes on the screens, franchises can seamlessly connect customers to exclusive deals, loyalty programs, or online surveys. These QR code promotions not only enhance customer engagement but also gather valuable data that can be used to better understand your customers, and refine your marketing strategies.

Showcase Your Own Videos and Commercials

Franchise restaurants often have their unique branding and messaging that they want to convey to their customers. Its Relevant TV understands this need and allows franchises to integrate their own videos and commercials into the programming seamlessly. This feature enables restaurants to reinforce their brand identity, showcase new menu items, highlight special promotions, or even share their philanthropic efforts. The ability to mix in-house content with the platform’s network TV content provides a versatile and dynamic way to connect with customers. Think of it like blocking out the commercials from the outside world and putting in your own.

Access to a Vast Content Library

It’s Relevant TV boasts an extensive library of licensed TV programs, with over 500,000 episodes. This treasure trove of content ensures that your restaurant can offer a diverse range of entertainment to cater to the preferences of various patrons. Whether it’s sports, news, cooking shows, or kid-friendly content, you can provide a well-rounded viewing experience that keeps customers engaged and entertained throughout their visit.

Centralized & Localized Controls

The platform is unique in that there are two layers of controls; corporate and local. The corporation can control the messaging, and aspects of the programming from the central office. At the same time the local management can make changes to their individual or groups of locations. This allows coordinated messaging across the country with the simultaneous ability to promote things of local relevance.

Creating a Better Customer Experience and Increasing Sales

Ultimately, the integration of It’s Relevant TV into your franchise restaurant can lead to a host of benefits:

1. Enhanced Customer Experience: The ability to curate content, block competitor ads, and promote interactive experiences keeps customers engaged and entertained, making their visit more enjoyable.

2. Increased Sales: By strategically utilizing QR code promotions and showcasing your own videos and commercials, you can drive sales and boost revenue.

3. Improved Branding: Having It’s Relevant TV’s platform design allows you to reinforce your brand identity, making your franchise restaurant stand out in the minds of your customers.

4. Data-Driven Insights: The data gathered through interactive promotions can provide valuable insights into customer behavior, helping you refine your marketing strategies and offerings.

5. Corporate / Local Controls: A hybrid approach to make sure the TVs in each of your locations are doing all they can do. Make global and local changes to programming, promotions and social media.

It’s Relevant TV is a powerful tool that empowers franchise restaurants to create a better customer experience, increase sales, and build a strong brand presence. With features like content customization, QR code promotions, and access to a vast content library, franchise owners have the means to stay competitive in an ever-changing market while delighting their patrons with an unforgettable dining experience. Embracing innovative solutions like It’s Relevant TV can be the secret ingredient to your franchise restaurant’s success.

Leveraging AI to Enhance Television Content in Businesses and Medical Offices

Artificial Intelligence (AI) has revolutionized various industries, and television broadcasting is no exception. With the help of AI, businesses and medical offices can significantly improve the quality of television content they display, enhancing the overall experience for their employees, patients, and visitors. From tailored information channels to interactive entertainment, AI-powered television solutions offer a range of benefits, making them an invaluable tool in modern workplace environments. This article explores how companies like It’s Relevant TV are using AI to generate better quality television inside of businesses.

1. Matched Channels

One of the primary advantages of AI-driven television systems is the ability to create customized information channels. These channels can display relevant and up-to-date content, such as news updates, industry-specific information, company announcements, and even personalized messages for employees or patients. AI algorithms take into consideration business preferences, contextual data, and real-time information to curate content that is most relevant to the audience.

2. Interactive Entertainment

AI-powered television systems can transform passive television viewing into an interactive and engaging experience. By integrating AI capabilities, businesses and medical offices can offer interactive games, quizzes, and polls on their television screens. This not only provides entertainment but also promotes engagement and visitor satisfaction. Interactive features can be tailored to specific contexts, such as health-related quizzes in medical offices or team-building games and contests in corporate environments.

3. S.M.A.R.T. Sequencing

In Synchronized Media Access and Real-Time Television (S.M.A.R.T.), AI algorithms can analyze company preferences, viewing history, and demographic information to generate intelligent recommendations. In medical offices, AI-powered television systems can sequence and mix-in educational videos, health tips, or patient success stories. These innovative sequences ensure that employees and patients are exposed to content that aligns with their interests and needs, enhancing their overall experience.

4. Real-Time Updates and Alerts

In dynamic environments such as businesses and medical offices, it is crucial to keep employees and patients informed about real-time updates and alerts. AI-powered television systems can display social media updates, weather updates, and important business announcements quickly and efficiently.

5. Audience Analytics

AI-driven television systems can collect and analyze data on interaction patterns, engagement levels, and content preferences. This valuable information enables businesses and medical offices to gain insights into their audience and make data-driven decisions. By understanding what content resonates with employees or patients, organizations can optimize their programming to better meet their audience’s needs, resulting in increased satisfaction and engagement.

AI has unlocked new possibilities for enhancing television content in businesses and medical offices. With customized information channels, interactive entertainment, smart recommendations, real-time updates, and audience analytics, AI-powered television systems offer numerous benefits. By leveraging the power of AI, organizations can deliver better quality television experiences that inform, entertain, and engage their employees, patients, and visitors, thereby fostering a positive and enriched environment within their premises.

Long Term Affordable TV Solution (Cable, Satellite, Streaming)

Cable and satellite TV providers have been known to raise their rates year after year, leaving many customers frustrated and seeking alternatives. According to a report by Leichtman Research Group, the average monthly cost of cable and satellite TV services in the US increased by 74% between 2000 and 2020. In this article, we will explore why cable and satellite providers tend to raise their rates and the impact of these increases on customers.

If you operate a business it can be really tough to find a TV solution that is affordable, legal, and can positively impact your business.

Why do cable and satellite providers raise their rates?

There are several reasons why cable and satellite providers raise their rates. One of the main reasons is the rising cost of programming. Providers have to pay fees to carry channels and content from broadcasters and content creators. As the cost of programming increases, providers pass on the cost to customers through rate increases.

Another reason for rate increases is the investment in new technologies and equipment. Providers need to continually invest in new technologies and equipment to improve their services and stay competitive. These investments come at a cost, and providers often pass on the cost to customers through rate increases.

Finally, and most commonly, providers tend to raise their rates to improve their profitability. Cable and satellite providers operate in a highly competitive market, and once they have you subscribed it is easy for them to raise your bill. Most subscribers will not notice the bump in their rates until months after it starts. And even then the majority of subscribers will stay subscribed despite the rising cost.

Impact on customers

The annual rate increases by cable and satellite providers can have a significant impact on customers. According to a survey by Consumer Reports, 30% of cable and satellite TV customers who were surveyed said they were not satisfied with their service, primarily due to the cost.

The impact of rate increases is also felt by customers who remain with their providers. As rates continue to increase, customers may be forced to make difficult choices, such as cutting back on other expenses or reducing the number of channels they subscribe to. For some customers, the annual rate increases may be the last straw, leading them to cancel their subscriptions and seek alternatives such as streaming services.

Alternatives to cable and satellite TV

As the cost of cable and satellite TV services continues to rise, customers are increasingly looking for alternatives. One popular alternative is streaming services, which offer a wide range of content at a lower cost than cable and satellite TV services. According to a survey by Deloitte, 80% of US consumers subscribe to at least one streaming service, with 55% subscribing to two or more services.

Another alternative is over-the-air TV, which provides access to local broadcast channels for free. Customers can purchase an antenna and receive local channels in high-definition quality without paying a monthly subscription fee.

But what if you are a business?
You might be surprised that businesses have even less options. Netflix, Hulu and even YouTube are not permitted to be used inside of businesses, but there are a few alternatives that have come up in the past few years to fill a business’ need for quality licensed TV.

Alternatives for Business TV Customers

There are two alternatives to Cable and satellite TV for businesses:
1) Digital Signage
2) Custom TV Networks

Digital signage is exactly what it sounds like. They transform your TV into a digital sign. This can be great if your visitors are only at your location for a 20-30 seconds, but it can be very boring if placed in a waiting room or in an area that customers have to be for an extended period of time.

Custom TV Networks on the other hand contain fully-licensed television shows, designed to be played inside of businesses. The pioneer, and current industry leader of such networks is It’s Relevant TV who also operates RELE.TV. These networks combine the entertainment value of broadcast TV with the marketing power of digital signage and custom videos.


20 Things You Can Advertise About Your Business

Advertising your business is one of the most important aspects of marketing that can increase sales, brand recognition and customer loyalty. Without advertising, your company’s products and services can easily go unnoticed. Advertising helps you build relationships with potential and existing customers, expand your reach and create a positive public image.

Here are the Top 20 things you can advertise about your business:

1. Affordable prices
2. High quality products
3. Innovative services
4. Customer satisfaction
5. A welcoming environment
6. Wide selection of items
7. Fast delivery
8. Loyalty programs and rewards
9. Easy exchanges/returns
10. Special discounts
11. Online store
12. Money back guarantee
13. Free or inexpensive shipping
14. Exclusive offers
15. Partnerships and affiliations
16. Accessible customer service
17. Unique features
18. Multiple payments options
19. Eco-friendly policies
20. Attention to detail / welcoming customer feedback

Where Should You Advertise?

Now that you have a few ideas of what you could advertise, where should you put your messaging? The best places to advertise a business depend on the type of business and the target market. Online advertising, directories, search engines, social media, television and radio, billboards and banners, print magazines and newspapers, and sponsored events are all great places you can put advertising dollars to get results.

What Does Advertising Cost?

Advertising costs can vary significantly depending on the type of advertising, the target audience, the platform, and the region. The average cost for just one ad can range from as little as a few dollars to hundreds or even thousands. The important thing is to measure your ROI (Return On Investment). It’s OK to pay $1,000 for an ad if that ad draws in $10,000 of business. But it’s not OK if an ad costs you $10,000 and only brings you $1,000 of business. 

Where Can I Advertise for Free?

There are many websites and services that allow you to advertise for free, including but not limited to Craiglist, Google My Business, Facebook Marketplace, and YouTube. Additionally, there are a variety of product- or service-specific services that allow you to advertise for free, such as Amazon Services and eBay Classifieds. Social media sites such as Instagram and Twitter also provide ways to promote yourself without spending money.

If you have your own custom television network in your business you can advertise on your TV for free.

A lot of businesses are switching from Cable TV over to platforms like It’s Relevant TV in order to lower their TV bills, while taking control of what shows up on their TV. New technology has allowed this switch to take place and it really opens up a value piece of real estate for your advertising promotions.

With the right advertising tactics, you can boost sales and make your business stand out from your competitors. By showcasing your brand in front of potential customers, you can make the buying process easier and inform potential buyers, which in turn leads to more sales. Additionally, you can use advertising to draw attention to new products, offers and upcoming events, so customers have more of an incentive to purchase your product or service.

Advertising also helps you create a strong brand identity. With advertising, you can create a message that resonates with your target audience, so it’s easier for customers to recognize and remember your brand. You can also use advertising to differentiate yourself from your competitors, and showcase the unique aspects of your company that can help you stand out from the rest.

Finally, advertising can be used to improve customer loyalty. When customers are exposed to advertising, they get the sense that the company values their patronage, which encourages them to continue to support the business. Additionally, advertising can give customers an incentive to share their experiences with others, which can further spread the word and encourage more business.

In summary, advertising is a key component to the success of any business. Advertising helps increase sales, differentiate your brand, build brand identity and create customer loyalty. By utilizing the right advertising tactics, you can help your business grow and make a positive impact on your target customers.


Top 10 Priorities for Medical Office Waiting Rooms

Your waiting room is the gateway to your practice. When patients visit they base their satisfaction not just on the care you provide, but also on the environment you provide. Delivering a superior patient experience can be challenging, especially when it comes to creating comfortable patient waiting rooms. TV’s are an integral part of any modern medical office and it’s important to understand the Top 10 priorities for medical offices, when designing your waiting room experience.

1. Professionalism

Providing a professional environment for patients is of the utmost importance for medical providers. Patients for trust in their doctors, not just from the level of care they receive, but the environment in which they are treated. Displaying  inappropriate TV shows and films can create an uncomfortable atmosphere which can undermine what a medical provider is trying to accomplish. And Cable TV and online streaming services have much more inappropriate content than you may think.

2. Compliance

Keeping up with government requirements and regulatory protocol is important to running a successful practice. Cable TV is often not compliant with certain regulations and isn’t built with a medical office in mind.

3. Communication

Selecting specific content that relates to a medical provider’s specialty can be a great way to communicate to patients how their health is connected to their lifestyle. Using a TV in your waiting room or exam rooms is a great way to communicate with your patients.

4. Stress Free

Watching worry-free and appropriate content helps to reduce anxiety and stress levels in the patient. A cooking show, music video or celebrity interview can go a long way to easing peoples’ minds as they wait. Controlling what’s on the TV allows you to create a stress-free environment.

5. Entertainment

Entertainment is important in a medical environment. You don’t want people to be bored while they wait, or to feel like they are spending too much time waiting in your office. Being able to provide patients with a variety of content helps to keep them interested in waiting for their appointment or procedure to start.

6. Staying up to Date

Having the latest news on the TV is actually quite valuable. But not the kind of news you find on 24/7 news stations on cable. Medical offices need to have filtered news that is up to date, but won’t be off-putting to their patients. Companies like It’s Relevant TV and RELE.TV provide filtered news content for medical offices.

7. Branding

Your brand is important. This ties into the 1st point of professionalism. Having your logo on the wall, the front desk or on the TV is a great way to show the strength of your brand.

8. Educational

Being able to provide educational content related to the services you provide or specific specialties can help patients understand more about what you do. It can help them become more comfortable in your environment. But you don’t want to go overboard “over educating” them. It’s important to have a balance between providing helpful information, and giving patients too much– causing them added anxiety about being at your office.

9. Safety & Preventative Care

Content that provides tips and other elements of preventive care can be an important part of the patient experience. That’s where patients can leave the office with a few helpful action items in mind. During the peak of COVID-19, many offices moved to provide information on how to prevent the spread of the virus. Videos about proper hand washing, and social distancing were great examples of ways patients could act better to avoid getting the virus. Today many of these messages remain relevant.

10. Cost Saving

Investing in a platform like It’s Relevant TV can help to save costs related to content. By choosing from their huge library of content that is categorized and customizable to match what your patients enjoy watching, you can minimize costs that can be otherwise associated with cable subscriptions or individual streaming services. It’s Relevant does not require a cable or satellite subscription to work so you can cut the cord.

In conclusion, it’s important for a medical office to control what’s on their TV. This can help create a professional environment, as well as provide educational content. Investing in a platform like It’s Relevant TV for Medical Offices can help to save costs related to content while avoiding risks and retaining the professional atmosphere needed.