Category: Digital Signage

Why Atmosphere TV May Not Have Your Business’s Best Interests at Heart

As a business owner, creating a pleasant and engaging environment for your customers is paramount. Enter Atmosphere TV, a company that offers curated TV content designed to enhance customer experience in various settings like bars, restaurants, gyms, and waiting rooms. However, despite its appealing facade, Atmosphere TV’s business model reveals some underlying concerns that may not align with the best interests of hosting businesses.

The Business Model: “Free” TV

Atmosphere TV operates on a model that relies on advertising revenue. The service offers businesses free access to its content in exchange for displaying ads to their customers. Here’s a closer look at how this model works:

1. Free Content for Businesses

Atmosphere TV provides its service to businesses at no cost. This includes limited channels with content ranging from sports highlights to viral videos and lifestyle shows, all curated to keep viewers entertained.

2. Ad-Supported Revenue

The catch, however, is that the content is interspersed with advertisements. These ads are not random; they are specifically targeted based on the type of business and its customer demographics.

3. Advertisers Foot the Bill

The primary source of revenue for Atmosphere TV comes from these advertisers. Companies pay Atmosphere TV to place their ads in front of the viewers in these business establishments.

While this model ensures that businesses receive engaging content for free, it raises several concerns about whether Atmosphere TV prioritizes the interests of these businesses.

Concerns About Atmosphere TV

1. Customer Experience vs. Advertising Intrusion: The primary goal for most businesses using TV services is to enhance the customer experience. However, frequent interruptions by ads can disrupt the viewing experience. The ads inserted by Atmosphere TV might annoy customers, leading to a negative perception of the business using their service.

2. Lack of Control Over Content: Businesses have limited control over the ads shown to their customers. This lack of control means that the advertisements may not always align with the values or branding of the business. For example, a family-friendly restaurant may not appreciate ads for products or services that don’t align with their image or mention a competing brand.

3. Hidden Costs: While the service itself is free, the cost that ranges from missed marketing opportunities to the potential customer dissatisfaction. Businesses must weigh the trade-off between saving money on TV content and possibly alienating customers with unwanted content and advertisements.

4. Ad Revenue Prioritization: Because Atmosphere TV’s primary revenue source is advertising, there is a strong incentive for the company to prioritize the interests of advertisers over the businesses hosting their service. This can lead to a gradual increase in ad frequency and ad types that pay them more money, further detracting from the hosting business’ customer experience.

5. Limited Content Options: Because Atmosphere TV is footing the bill for the content they provide to businesses, they are likely to prioritize playback of content that will cost them less to display. They are also less likely to purchase new content if they can get away with playing older, less relevant, content at a lesser cost. This can leave businesses with looping video playlists that repeat often and end up being a bother to customers and staff.

Top Alternatives to Atmosphere TV

Business owners looking to provide quality entertainment without compromising customer satisfaction should consider alternative non-cable solutions:

1. Custom TV Services: Services from leaders in custom TV like It’s Relevant TV, offer a customizable experience tailored specifically for businesses. It’s Relevant TV provides a mix of content and advertising options that align with the business’s branding and customer demographics. This service also ensures compliance with public performance licensing requirements, eliminating legal concerns associated with using personal streaming services like Netflix.

2. In-House Content Curation: Some businesses may benefit from creating their own content loops. This could include a mix of branded content, customer highlights, and non-commercial entertainment, ensuring full control over what is displayed. If you don’t have hours of your own content you can combine what you have with network tv content by using services like RELE.TV.

3. Digital Signage Solutions: Businesses can also explore digital signage solutions that allow for custom content curation. This includes promotional materials, local news, weather updates, and more, without the intrusion of third-party advertisements. This option does tend to lack in engaging TV content people typically enjoy watching, so sticking with a custom tv service might be a better option.

“You Get What You Pay For”

While Atmosphere TV offers an enticing free service, its ad-supported business model may not always align with the best interests of the hosting businesses. Just remember, if you aren’t paying anything, you may not be getting much– or worse, you might actually be losing something. The potential for customer dissatisfaction, lack of content control, and lost opportunities to promote your own business the way you want, are significant drawbacks. Business owners must critically evaluate whether the minor savings justify the possible major impact on their customer experience and brand image.

Exploring alternative entertainment solutions that comply with licensing requirements, solely exist to support your brand, and offer customizable content may ultimately better serve the interests of both your business and your customers.

The Best Digital Signage App For Your Business | It’s Relevant TV

Looking for a dynamic way of communicating with your visitors? Look no further than your TV! The market is FULL of digital signage apps, promising so many things that it can get a bit overwhelming! Most often for “FREE” — don’t fall for it! This article is about pushing all of those options aside and presenting you with the best digital signage software on the market. The solution that’s the best is the best because it’s not just digital signage. It’s called It’s Relevant TV, and we’re going to delve into why it’s the best business TV service.

What makes the Best Digital Signage App the “Best?”

The features. The measure of a good signage app is what it brings to the table; specifically what it does for your visitors, and what it does for your business as a whole. It’s Relevant TV is the best because of how closely it resembles cable TV, and how it doubles as an effective marketing tool.

In short? It’s TV designed specifically for businesses.

It comes with none of the things you hate about cable. Viewers feels like they’re watching real-live television when they watch It’s Relevant TV. Pairing your messaging with entertaining content ensures that your message is not only noticed, but it has a higher chance of being well-received.

Content is key. A digital “sign” or “message board” isn’t enough if you’re really going for results; which is all that a lot of these “free digital signage apps” are offering.

FACT: People are more receptive towards marketing messages when they’re in a good mood.

Nothing puts people in a good mood quite like entertaining videos. It’s Relevant TV’s media library contains over half-a-million videos, which are organized into about 50 categories you can pick and choose from; you won’t find a business TV service with more diverse, and entertaining content.

How does a Digital Signage App Improve your Business Itself?

The most basic way is by empowering you to deliver important messaging to your visitors via the TV. That’s where most of these free digital signage apps stop — but it’s like you just read; that messaging just isn’t effective unless it’s paired with something that gets your audience to look at the TV in the first place. In the case of It’s Relevant, the service comes with features designed to do more than just communicate with your visitors.

It’s has features designed to encourage engagement, and help move your business forward.

Features like real-time social media integration,  allows you to display your most recent Facebook Twitter, or Instagram posts directly on the TV by connecting your accounts to the system. The technology is 100% safe, with visitors only seeing posts made by you or your staff. When it comes to generating more followers on social media, you couldn’t ask for a better marketing tool from a business TV service.

TV services should offer more, not just the bare minimum.

Finding the Best Digital Signage App for your Business

There is no all-around “best” TV software for businesses; there’s only your business, and your business’ specific needs. If you’re serious about finding the signage app that’s right for you, it’s important to do your research. Too many business owners get locked into long contracts before realizing the TV software they chose isn’t what they thought it was, or that it came with a catch.

Schedule a demo, request a call, or chat with representatives before making a decision.

The mark of a good service provider is one who’s happy to accommodate all of the above. You want to pick a provider that is there to work with you. You want someone who is available to chat with, answer questions, and set up meetings to show you the technology firsthand. Digital signage apps can really help grow your business if you partner with the right provider.