Free TV Services: What’s the Real Cost to a Business?

“There’s no such thing as a free lunch”
and there’s no such thing as a free TV service.

Nothing is free, including TV

If you’re using a TV service or platform that’s free, sooner or later you’re going to feel the cost of it – even if you didn’t put a single cent down. Even a homemade slideshow, or video that only cost the time it took to make it can bring detriment in the long run. The structure of such a video or slideshow may stand out as unprofessional and tacky and do more harm than good.

What’s the Cost of TV?
Cost runs a little deeper than money. The initial cost of cable, for example, might be a some-hundred dollar subscription for an inclusive package – but that’s not all there is to it. There are many hidden costs of running cable in your business. The lack of program control, contributing to visitor anxiety or showing competitor ads all can harm your business.

Everything has a cost, but not everything has a strong level of return. Cable is an expense that gives nothing back. Industry-specific TV providers, like the ones often seen in medical offices, benefit pharmaceutical companies while showcasing drug ads and medical information that tends to raise anxiety among patients.

What’s the alternative?

You can do better than free. Business owners are moving away from paying for TV as a utility, and are instead putting It’s Relevant TV in place to generate revenue from their TVs.

It’s Relevant is a cable alternative that is less expensive, gives you control over what appears on your TV, and is comprised of short-form content that’s family-friendly and structured with business settings in mind. The service gives you access to a living TV network, not a loop or slideshow, that pulls videos from a vast library of licensed TV programs. It’s interesting and fun.

The IRTV platform generates new revenue by promoting additional services, specials, and events that people might not have been aware of. The service represents a significant return on investment (ROI), and is focused on customer retention – getting customers to spend more, and come back more often. So while there is a monthly subscription cost, the value and benefits far outweigh it.

For a personal look into how It’s Relevant can draw in more business for your business, check out our ROI Calculator and see for yourself how much of a return you can expect from our service.

 

 

 

Amazon Fire Stick: Don’t Risk Sticking Your Business

Technology is changing TV

Amazon Fire Stick, Chromecast, and Smart TVs are steadily emerging over the horizon, more so now than ever. With access to services like Netflix, Hulu, or HBO Go and devices that allow you to stream those services on your TV, cable is on its way out.

TV has come a long way since the 1920’s, and as we get closer to 2020, looking back on the history of television during the last one hundred years and seeing how far we’ve come is pretty amazing. Today, televisions are just about everywhere you go. Everywhere. And they have been for a while. That’s because TVs are a staple of technology – we use them to reach out to one another, stay informed, and keep ourselves entertained.

If you’re a business owner who caters to crowds, or often has people waiting or sitting for lengthy periods of time, then chances are you’ve got a TV within sight for the exact reasons just listed above. Which is great, the comfort of your customers is key – but in this rapidly advancing world of technology, it’s easy to get carried away.

Between all the technology available to business owners coupled with the drive to maintain customer satisfaction, the ease of putting something up like Netflix powered by an Amazon Fire Stick is second nature. So why wouldn’t you do it? The answer is simple. Because it’s illegal.

NETFLIX TERMS:

The Netflix service and any content viewed through our service are for your personal and non-commercial use only. During your Netflix membership, we grant you a limited, non-exclusive, non-transferable, license to access the Netflix service and view Netflix content through the service. Except for the foregoing limited license, no right, title or interest shall be transferred to you. You agree not to use the service for public performances.

Using those services with a “set it and forget it” mentality without regard for the licensing terms and conditions can be dangerous for your business. The people who enforce the rules on media licenses take this very seriously. For more information regarding why you should think twice about setting up services like that in your business, check out this article on using Netflix in your business.

Personal use is different than business use

In the end, the licensing rights tied with those services only applies to personal use. Setting them up in your business is a no-go. But if you think about it, TVs and plug-ins like Fire Stick and Chromecast were designed with the home setting in mind, not business settings anyway.

fire

So you can’t use a Fire Stick in Your business to deliver any real TV content. Up until recently, this left you with only one real choice: cable TV. And while it’s legal to run cable in a business setting, cable TV isn’t designed for the benefit of your customers and your business. It’s Relevant TV is.

Custom TV from It’s Relevant

It’s Relevant TV bridges the gaps between TV, customer satisfaction, and business messaging. The service provides businesses with content and control that makes for a better TV experience all the way around. IRTV creates a custom TV network for each business with access to a vast library of original content divided into a number of categories you can pick and choose from. On top of the TV content with more meaningful controls, your business also gets room to advertise additional services, reach out to customers, and share your latest social media posts. It’s Relevant TV turns your television into a tool for your business.