marketing-strategy

Business Advertising: Make Your Marketing Dollars Count

When it comes to the game of business advertising, finding the best way to make your marketing dollars count is tricky. Between commercials on TV, ads on social media, highway billboards, newspapers, or the sides of buses – there’s no shortage of advertising options. This article will explore some of those options, while looking at just how much you can expect to spend, and what you’ll get back in return.

Business Advertising Options:

The following is a closer look at the examples listed above – which are among the more common mediums businesses use to market. The fees can add up quickly:

– TV Commercials: (Local: $50 – $1,500+ / National: $342,000+ per ad)
– Facebook Advertising: ($7.19 @ 1000 per thousand impressions)
– Google AdWords: (Avg: $1 – $2 per click / High: $50 per click)
– Billboards: ($3,000 – $30,000+ per month)
– Local Newspaper Ads: ($7.25 – $43.50 per week)
– Bus Ads: (Small: $150 – $600 / Large: $3,000 – $6,500 per month)

Settling on an option that’s right for you depends on who you’re trying to reach, and how much you’re willing to spend. There’s no one right answer. Business advertising is like that. But you have a choice – find what works for you and your business. Trial and error are the parents of experience.

Find ways to measure your success. Add in promotional codes, or keywords that people use when they shop or use your services. These are things that you can track back to the individual ad platforms you are using. As you discover what works for you do more of it.

Making Your Marketing Dollars Count

Looking at all of the methods posted above, you could pay a lot to get your brand where people will notice it. But does that guarantee it will get people to actually visit your business? The short answer is no. It doesn’t. Making your marketing dollars count means getting more back than you put forward. It also means avoiding slip-ups like in the picture below:

Don't let this be your ad.
We saw this on the way to lunch the other day. Do you think the advertiser knows that their ad has been covered by the bus’s vent? Don’t let this be your ad.

Advertising Inside Costs Less and Gives You Longer Impressions

An alternative to marketing outside your business, is marketing inside of it. The logic of advertising to people already inside your business can sometimes go over people’s heads. The general idea is that it’s easier to give visitors a reason to come back than it is to convince them to visit for the first time.

On top of that, you want to have enough time to deliver your message. Just think about it. How long can someone actually look at a billboard for? If you are driving you probably only have 3-4 seconds. This is why advertising in your own space is great. While you have someone visiting your physical location, you have a longer period of time to educate them about your business than you would on a billboard or TV ad outside.

There are lots of ways to take advantage of this. Mounting posters, printing brochures, and having staff talk to people all do a decent job of getting some messaging across. When it comes to effective internal marketing there’s one option that really stands out… Using your TV!

It’s Relevant TV For Your Business Advertising

It’s Relevant TV, is TV designed with businesses in mind. Focused on customer retention over customer acquisition, It’s Relevant is an alternative to cable that gets visitors to come back more, and spend more. The TV platform features ad space to get your messaging across to visitors, and  the short-form, family-friendly content gets people watching. Once they are watching they are engaged longer to see your messaging.

It’s Relevant TV combines the best aspects of digital signage and TV. Why limit yourself to external advertising when you can pay less and get more by adding It’s Relevant to your mix? That’s business advertising done right, and marketing dollars well spent.