A number of restaurants, offices, and even large retailers are closing up shop in response to growing concerns about the corona outbreak. Some are even required to depending upon choices made in local jurisdictions. If you’re a business owner, you might be asking yourself the question:
“Do I close my business?”
Many businesses are. The answer really depends on you, your staff, and your industry. Are you noticing an alarming decrease in visitors, or sales? For some business owners, temporarily closing; whether it’s for a week or two, or for a month, is the best option for your business. However if it’s a restaurant that you own, this article for restaurant owners might help you identify some says in which to stay open during the COVID-19 outbreak.
Retailers, on the other hand, may have it much harder as people aren’t as likely to buy non-essentials during a health crisis. Below is something to keep in mind if you ultimately decide to temporarily close shop, and help you bounce back once all of this is over.
Focus on Your Strategy for Reopening Post-Corona
Have a solid game plan to hit the ground running.
More important than the decision to close your business for a time is figuring out how you’re going to reopen in the near future. It can be tough, and extremely stressful to deal with the financial impact of closing. Take advantage of the time you have, and strengthen your strategy for when your doors are open again.
A major part of that strategy should be growing your business from within. Work on your website. Make phone calls, research new vendors/partners you may want to work with. Every brand has loyal customers, yours will be waiting, and even excited for you to reopen. Reward those loyal customers for coming back; give them reasons to be excited about returning, and reasons to refer their friends.
Utilize Your TV’s Full Potential
When you eventually reopen your store, you’re going to have a lot of messaging that you want customers to see, and certain programming you may want to remove. Putting that messaging on your business’ TV gets it noticed. Whether it’s a big sale, a referral bonus, or a reminder to follow the brand on social media for even more deals; utilizing your TV is the least expensive way to get customers informed.
Consider a custom TV network to help kickstart your store’s marketing messaging for when you eventually reopen. It’s an inexpensive way to market to your loyal customers and earn back their repeat business.