Free Waiting Room TV Service | Businesses & Medical Offices

Looking for free waiting room TV service for your business or medical office? Cutting cable in favor of waiting room TV software is a step in the right direction; but settling on one of the self-proclaimed “free” TV services is just as bad, if not worse, than what you just got rid of. If you take anything away from this article, let it be not to fall for “free.” You always get what you pay for. Certain waiting room TV services, like this one, are as close to free as you’ll get; with features that make it worthwhile, and tools to even offset the cost.

If you’re paying $0/month for waiting room television, it shouldn’t be because it’s costing you $0/month. It should be because it’s generating enough revenue to cover the monthly cost.

Why is a Free Waiting Room TV Service a Bad Idea?

When something is advertised as “free,” it generally means that it isn’t costing you any money. However, that doesn’t mean that it isn’t costing you something else. Free is good when that free thing is complimentary, or a bonus; a thank-you for choosing X, Y or Z, with the hopes of leaving a good first impression. When that free thing is a TV service, or a brand-new television; or both, chances are that provider is taking advantage of you in some way.

How can you tell if you’re being taken advantage of?

If something is too good to be true, more often than not that’s usually the case. A free TV + content that you pay 0$/month for? It might seem like a win-win, but beneath the surface there’s something disingenuous going on. There’s no two ways of looking at it — whether you’re a restaurant, a gym, salon, dentist, or even a hospital, you have something these service providers want; a captivated audience.

Day-in and day-out, you’ve got visitors coming in and waiting — sometimes for 10, 15, or even 30 minutes. That’s a long time, and that’s precisely what these providers are looking for; to turn your TV into an electronic billboard. For who? Themselves, and their happy advertisers. They might throw you a bone and give you the ability to upload your own ads on the side, but not without your messages competing for the spotlight.

If you thought commercials were bad…

Try endless looping commercials for drugs, treatments, or nonsense-conditions that you or your doctors don’t endorse; it’s on your TV, visitors will associate it with your brand, and nothing short of turning it off will stop to it.

Recommended Read: “Top 5 Reasons a Free TV Service is Bad for Medical Offices“

An Alternative to Free Waiting Room TV Software that’s still Free, and 100% Safe

One of the downsides of a free waiting room TV service, as described above, is that fact that someone else is reaping all of the benefits while you’re stuck with their ads playing on your TV. But what if that “someone else” was someone you chose to instead? Someone you trust, or a non-competing brand that your business supports.

It’s Relevant TV, a company that provides custom TV networks to businesses, is unique in that it offers shoppers a $0/month Sponsor-Supported package in which you choose a trusted company, organization, or fellow business owner to cover the cost of your monthly subscription. In exchange, they get to feature their brand and messaging on your TV in a way that is mutual, non-intrusive, and most-importantly; safe for your business.

Check to see if there are any local businesses that you can partner with!

Choosing a brand that pairs well with your business, who has your best interests at heart, is a lot better than letting someone you don’t know; who you’ve never heard of, profit off of your business’ TV. Partnerships are, and always will be, a great marketing strategy.

A Safer Way to Shop for Waiting Room TV Software

The best way make sure that you’re getting a TV system that’s built to serve your brand is to consult with someone in the industry itself. The TV experts at ItsRelevant.com are there answer any questions you might have about what to look for when it comes to waiting room TV technology. Schedule a call with them, or ask to arrange a demo if you’re serious about a custom TV network.

If anyone should be making money off of the TV in your business or medical office, it’s you, or a partnered brand. Your TV, your space, and your visitors are extraordinarily valuble to these advertising companies; so much so that these “free TV services” are able to deal out free TVs and iPads like playing cards. The cost of that technology is nothing compared to what they’re making off of you.

How To Improve The Patient Waiting Room Experience

Do you want to improve patient wating room experience?

You might have tried new furniture, relaxing music, or maybe even something for the kids; all of these are great, and effective in their own way, but the MOST effective way to improve patient experience is through the TV.

9 out of 10 waiting areas have a TV.
If you’re one of those nine, this article is for you. If you’re the 1 in 10 that doesn’t have a TV, definitely consider getting one; a good, rightly-sized television for your wall costs a lot less than you might think — but beware of anything saying “FREE TV FOR MEDICAL OFFICES.”

How Does TV Improve Patient Waiting Room Experience?

It doesn’t — not on its own. You need the right technology to truly improve patient experience; cable and satellite TV just isn’t enough. In fact, traditional TV services actually do more harm than good. The list of reasons why it’s a bad idea is too long for this article, however you can read about the top 3 reasons here. It all boils down to a custom TV network being the wiser, more strategic choice when it comes to waiting room television.

Did You Know? Hospitals, urgent cares, and dentists are steadily moving away from cable in favor of custom TV networks.

Custom TV software that’s specifically designed for waiting areas are built with your visitors, and your brand, at heart; whereas cable and satellite was only ever built for the home setting. It isn’t, and was never, a fit for medical offices. What makes custom television work so well are the features that come with it. Features such as entertaining content, games & trivia, and educational programming do wonders to improve the patient waiting room experience.

What can a Custom TV Network do for your Medical Office?

Custom TV networks go above and beyond delivering fun and interesting content to your visitors; it’s a safe and effective way to communicate with your patients. Customizable TV programming can be made to split the screen into content + side messaging — where visitors will anything you upload from ads promoting services, to important reminders.

Custom TV networks are a great way to gently remind visitors to wash their hands and practice social distancing!

This is an effective strategy because people are naturally drawn to the TV. If you put a different message on a big sign, a poster, and a TV — you can bet that most people would be able to tell you what was on the television. TVs are engaging, and guaranteed to get noticed. More importantly, when you mix your messaging with videos that are entertaining, viewers are going to be a lot more receptive to what you have to say in addition to creating a better patient waiting room experience.

Getting Started with your Custom TV Network

The more you know, the better — that goes for just about everything, and double for custom TV networks. The best advice when it comes to shopping is to AVOID anything that claims to be “FREE TV FOR WAITING ROOMS.” If you’d like to know why you should avoid these services, you can read all about the top five reasons here. You should also be careful about signing lengthy contracts. Not all contracts are bad, but you should always know exactly what you’re getting; it’s hard, if not impossible to back out of most contracts.

It’s Relevant TV is the best place to start if you’re new, or serious about improving the patient waiting room experience at your medical office. Chat with the TV experts at ItsRelevant.com if you have any specific questions, or call and schedule a meeting with them for a closer look at the technology itself. Finding the right TV for your waiting area doesn’t have to be complicated; take your time, do your research, and talk to whomever you can about features.

Below are some additional articles that might help your search for a custom TV network:

“What Makes the Best Waiting Room TV Software the Best?”

“Top 3 Waiting Room TV Services for Medical Offices”

“Top 5 Features to Look for in Medical Waiting Room TV Software“

Car Dealerships: How To Compete With Online Car Buying Sites like Carvana

Car buying sites and apps like Carvana, Carmax, and TrueCar are changing the way that people are buying and selling cars. The trend of buying things online has grown tremendously over the past 10 years; a convenience that’s no longer limited to clothes, furniture, or anything small enough to fit in a box. Now because you can make a purchase as big as a car from the comfort of your own home, the automotive industry is experiencing a major shift in the way that cars are bought and sold.

If you own or operate a dealership, you know how frustrating it can be to lose customers to an online retailer. Fortunately, there are certain measures you can take, and new technology to consider that can help strengthen customer retention, and even generate new business.

See: “The Top 6 Dealership TV Systems: Comparing Custom TV Offerings.“

The Rising Threat of Car Buying Sites

At the time this article is being written, many businesses- dealerships included, are closed because of the Coronavirus. Due to the fact that many customers are stuck at home, or practicing social distancing; if someone is in the market for a new vehicle, chances are that they’re going to explore car buying sites in order to limit contact with others. Because of this, services like Carvana are thriving more than ever before. Stocks in Carvana, specifically, went up a whopping 68% since last March.

Additionally, an article published by Forbes labels car buying sites as “The Best Way to Buy a Car in the Age of Coronavirus.”

Virus or not, car buying services didn’t need a worldwide pandemic to get ahead of the game; their success was inevitable. Competing against these alternative means of buying and/or selling cars isn’t impossible, but it’ll take some clever strategizing and forward-thinking.

3 Key Steps to Competing Against Car Buying Sites

Step 1.) Make Your Dealership Shine! If the Coronavirus left any sort of lasting impact on the way that business is conducted, it’s CLEANLINESS. Even after the country gets the ALL-CLEAR, you can count on folks practicing social distancing, or even wearing masks in public. The anxiety isn’t going to go away overnight. In fact, the bar for what constitutes as “a clean establishment” is likely going to be set high. Do what you can to keep surfaces and waiting areas clean. Offer sanitizer; a small, but meaningful gesture. You want your customers to be comfortable and stress-free when they visit your dealership.

See: “Top 5 Ways to Prepare Your Business for Reopening Post-Coronavirus.“

Step 2.) Revisit Your Social Media Pages

If your dealership isn’t on Facebook, Twitter, or Instagram; consider getting it on social media- especially Facebook. If you do have a presence, but your pages aren’t up-to-date, blow the dust off and make an effort to craft regularly-scheduled posts. Dedicate a member of your staff to make a daily, or even bi-weekly posts to ping your loyal followers. The more active your are, the more likely your posts are to get shared. The more your posts are shared, the more likely you are to generate more followers on social media. Followers are generally the best folks to market to since they’re already following you; and they’re more likely to make a purchase with you.

Related Article: “Social Media on TV: Businesses Become More Social with their Customers” & “Top 3 Reasons to Get Social Media TV Software for your Business.”

Step 3.) Brush Up on the Latest Waiting Room Technology

Waiting room technology is ever-growing. In the past, if you had a TV in your waiting area, you’d put cable on it and call it a day; whereas today, you have your choice of cable TV alternatives to pick from. Alternatives that not only tend to be more cost-effective than cable or satellite TV, but are a lot safer, and come with all kinds of features made with your business in mind. The elements that make up the best car dealership TV vary based on your dealership’s specific needs; however, the following article should give you a good idea in terms of what to look for: “Car Dealership TV Systems – The Top 5 Most Important Elements.“

Car dealerships are among the best users of custom TV networks; having no shortage of videos, promotions, and marketing messages to entice customers with. Deciding between a cable TV subscription that doesn’t block out ads from “Bob’s Better Automobiles,” vs a custom TV network that promotes your own brand is an easy choice.

Related Article: “Should I Cancel Cable? A Better Cable Alternative for Businesses.“

Interested in a Custom TV Network for your Car Dealership? Start Here

Whether you’re new to waiting room TV technology, or you’re switching from a service like Spectrio, or Automotive Broadcasting Network (ABN); the best TV solution for car dealerships is It’s Relevant TV. Featured in an article published by Automotive News, It’s Relevant stands out from its competitors by having the lowest cost, whilst being the most feature-rich.

It’s Relevant TV for Car Dealerships features the world’s largest library of licensed, short-form content at over half-a-million videos. Additionally, it’s the only service that features live social media integration; displaying your most recent Facebook, Twitter, and Instagram posts for visitors to enjoy alonside IRTV’s fun and engaging content. See what’s out there, but don’t settle for less than what IRTV delivers.

READ: “What’s the Best Dealership TV Service for Waiting Rooms?“

How to Communicate With Your Patients About Coronavirus (COVID-19)

News coverage on the coronavirus is everywhere; on TV, social media, the radio- you’re even getting mass emails from your favorite retailers and restaurants advising you to be cautious.

In the midst of all of these efforts to inform the public on ways to stay safe and healthy, what is the best way to communicate with your patients about preventing the spread of the virus? This article is all about exploring an alternative, and very effective way of getting your message across.

The Best Platform for your Messaging is your Waiting Room TV

The TV in your waiting room is the best platform for your health & safety tips regarding the coronavirus. Why? Because patients always notice the television. We’re naturally predisposed to look at TVs everywhere we go; whether it’s at home, at a restaurant, or in a waiting room- if it’s there, the eye will find it. Therefore, the best- most effective way to deliver your messaging is by putting it on the TV.

TV News Coverage on the Coronavirus is NOT a fit for your Waiting Room TV

Unfiltered news segments covering the virus can do more harm than good for your patients. While they can be informative, repeating stories can make your patients feel anxious, or uncomfortable. The world is facing a serious pandemic that nations are working very hard to contain; everyone knows this. People don’t need to be reminded 24/7 at this point, especially while they’re waiting to see a doctor.

It’s unnecessary stress for your patients!

Is awareness of the coronavirus important? Absolutely. However, more important than being reminded of the fact that the virus exists, are the ways in which your patients can prevent the spread of infection. Gently reminding visitors to wash their hands thoroughly, and to avoid touching their eyes, mouth, and face in general are not only more effective when it comes to combating COVID-19; it does so without any drama, or the threat of an impending doom.

Virus or no, a personalized approach to patient education and engagement is the best thing you can do for your waiting room TV. However, having a thoughtful message isn’t enough. You need a way to ensure that the messaging will be seen by your visitors.

COVID-free TV is the way to go.

It’s Relevant TV: The Best Way to Deliver Important Messaging to your Patients

It’s Relevant TV is a custom TV network that is available to medical offices; one that transforms waiting room TVs into powerful communication tools. Designed with waiting rooms in mind, It’s Relevant features over half a million licensed videos that visitors genuinely enjoy watching; removing otherwise graphic, depressing, or otherwise unsettling programming.

IRTV has an entire category of content dedicated to preventing the spread of viruses that take a friendly factual approach. You also have the option of creating our sourcing your own videos to add to the mix. There’s no better way to educate your patients about important health reminders than by uploading your messaging directly to the TV.

For more information about the best waiting room TV software for medical offices, speak with the TV experts at itsrelevant.com.

Top 5 Features You Need for the Best Medical Waiting Room TV

Shopping for the best waiting room TV service for your hospital, urgent care, or dentist office? This article lists the top 5 features any good waiting room TV experience should come with. However, if you’re short on time like many people in the healthcare industry and want to jump right into exploring options; we suggest you explore this full-featured option.

#1: The Best Waiting Room TV Service has the Best Content

Quality content is where most custom TV solutions fall flat. Cable TV has a plethora of channel choices, without great ways to control what actually plays (or doesn’t play) on your TV. Technology companies that provide a box and access to a small library of content have the opposite issue, only having access to a very limited set of content that continually repeats.

Throw a dart at a board covered in custom TV providers; 9 times out of 10 you’ll hit one that exclusively plays medical content. Or just as bad, one that likes to pretend they’re partners with major TV networks because they have the licensing rights to a few clips of popular talkshows. Those clips are thinly veiled advertisements to get viewers to watch the real shows when they get home, and don’t serve to do much for them while they are in your space. It isn’t proper waiting room entertainment, and neither are medical videos that go into graphic detail.

Visitors want to see videos that are fun and entertaining. Playlists, looping videos, and purely medical-related simply don’t cut it; not if your goal is to provide the most-comfortable patient experience possible. The best waiting room TV service is one that:

Comes with a large library of content
Doesn’t loop
Isn’t exclusively medical-related
Is full of rich, meaningful content your patients will enjoy watching.

#2: Customization

Whether you’re a hospital, urgent care, or dentist; your brand is unique, and so your waiting room TV ought to reflect that as well. The best waiting rooms services are tailored to your brand, and give you the ability to upload your own personal videos, and messaging, to be featured alongside the provided content.

A good custom TV network also lets you pick and choose what kinds of content shows up on your TV. It should allow users to block or remove videos that you or your visitors feel are unsettling, inappropriate, or not up to your office’s standards.

When you’re in control of your TV you’re able to make it all about your brand, get more milage out of your personal videos, and better act on visitor feeback.

#3: Easy-To-Use System

Managing a custom TV network can be a headache, that’s why finding a streaming TV service with an easy-to-use management system is important. Uploading a video or image shouldn’t be harder than clicking a button and uploading it. Likewise, selecting which videos to turn on/off should be as easy as selecting the video or category, and switching it on/off.

As simple as that sounds, you’d be surprised how many management systems are needlessly complicated, or require a computer science degree to navigate. These services are no good. Unfortunately, it’s hard to know for sure if the TV software you’re looking at will come with an easy-to-use system until you’re using it. Do yourself a favor and schedule a demo with whichever provider you’re considering, and ask questions about their management tools. Make sure you feel confident in your ability to use the system.

The mark of a good TV provider is one that will take the time to walk you through their service, so don’t hesitate to ask for a meeting.

#4: Social Media Integration

A rare gem of a feature. A waiting room TV service with the ability to integrate posts from your Facebook, Twitter, and Instagram accounts directly to your TV is harder to come by.It’s a powerful, worthwhile feature for those whose medical offices are active on social media– generating everything from social media followers, to repeat visits.

Don’t be fooled by TV software providers that boast this feature in the form of uploading screenshots of your social media pages to your TV. This is NOT social media integration. Or others that will interrupt TV programming to show your social media posts. There is nothing worse for your message than getting in between them and something they are engaged with.

Real social media integration is placed thoughtfully, shown in real-time, automatic, and safe; only drawing your most-recent posts, and only those posted by your staff, or social media manager.

If this feature piqued your interest, we recommend you checking out Social Media TV, which features live social media integration the way it’s meant to work.

#5: Strategy & Support

One might think that it goes without saying that a provider of any service should come with helpful strategies and customer support. Unfortunately, the world isn’t quite there yet. There are so many technology companies that are coming up with TV solutions, but they neglect to provide their clients with the strategy and support needed to truly be successful.

When researching potential candidates for your waiting room TV service, be sure to understand their support structures; not only for any technical questions that may arise during use, but for strategic assistance in getting the most out of the platform you select.

So what does quality customer support look like? TV software providers that go the extra mile assign dedicated customer support managers to individual clients. It’s always easier to reach out to a person that knows your account as opposed to calling an 800 number or filling out an online support form. You want to aim to have a dedicated customer support representative who knows you, knows your brand, and is familiar with the goals of your practice.

How To Remove The News From Your Waiting Room TV: FOX News, CNN, MSNBC

Looking for a way to remove the news from your waiting room TV? Whether it’s who-did-what in politics, a terrorist attack, or a school shooting; the news is so polluted with unsettling content that businesses want to disengage from it. If you’re reading this, you’re probably tired of seeing reports of shootings, stabbings, or what the president Tweeted this morning.

What’s the answer? How do you protect your business, and your visitors, from news stories like the ones featured in this article? (WARNING: GRAPHIC LANGUAGE)

Can you really stop the news from showing up in your waiting room? Absolutely- 100%. Let’s take a look at how.

How to Remove the News from your Waiting Room TV

Now before you get the wrong impression- this isn’t going to require opening up your TV, climbing up a telephone pole, or learning any Hollywood hacking skills; the solution to removing disturbing content from networks like FOX, CNN, and MSNBC from your waiting room television is in using a custom TV network. That means no more cable, no more upset visitors, and no more bad reviews on sites like Yelp complaining about the news they saw on the TV while they were there.

Many business owners have employed digital signage technologies over the past few years, replacing television with business messaging. It’s a growing market that didn’t exist years ago when many businesses first put TVs in their locations. Back then, cable went on the TV because that’s all there was. Today, that simply isn’t the case. And now there are solutions that go beyond cable and even digital signage to match visitors up with programming they will enjoy, while being devoid of the problems faced with cable.

Forward-think technologies like It’s Relevant TV are available to any business owner who wants to STOP the news from hurting their business and remove programming that makes their visitors feel uncomfortable.

The Advantages of a Custom TV Network

Safe, family-friendly programming that visitors genuinely enjoy watching is one of the best reasons to consider a custom TV network. Other reasons worth mentioning is the ability to upload your own personal videos and messages. Additionally, if your business is on Facebook, Twitter, or Instagram, you can actually program your TV to display your most recent social media posts! You can even go so far as to block certain keywords as an added layer of protection against videos that talk about topics you don’t want popping up in your business.

Make ‘your’ TV work for ‘your’ Business

Cable is a service that you pay for that has no allegiance to your brand. Whether it’s graphic content, unsettling news, or even competitor ads; you aren’t the one in control of your TV. If you’re going to pay to have TV programming in your waiting room, it should be designed with your business at the center of it.

As it stands, there is NO legal way to remove the news from your cable TV. Altering basic cable in any way without the expressed consent of your provider violates the Terms & Conditions of your agreement, and may result in a penalty. Cutting cable altogether and deciding to play DVDs or Netflix in your business is just as bad and could lead to a hefty copyright lawsuit. You can do better.

There’s no better time than now to start browsing for cable TV replacements for your waiting room. Begin your search here, and find the solution that fits what you’re looking for!

What’s The Best Cable TV Replacement For Your Waiting Room?

Finding the best cable TV replacement for your waiting room starts with identifying your goals for the TV itself. Many business owners are cutting the cord because they would rather showcase their own content. Others want better programming for their visitors, or the ability to promote their own services on the TV. Some business owners are simply looking for something that costs less than cable for their waiting room. These are all good reasons to get rid of cable.

The best waiting room TV will do all of the above, and more.

The trick is finding one that can do it all. If you’re shopping for an alternative to cable TV for your lobby or waiting area, add It’s Relevant TV to your list of considerations. For the reasons explained below, It’s Relevant is the best replacement for business cable TV subscriptions.

It’s Relevant TV ranks as the Best Cable TV Replacement for Waiting Rooms

1.) It Includes the Best Content:
The key to the success of television is content. Without great content no one will watch your TV. With over half-a-million videos spread across 50 categories, It’s Relevant features one of the world’s largest libraries of short-form content.

Simply pick and choose which categories your visitors will enjoy most, and the system handles the rest. With It’s Relevant, you remain in control of what appears on your TV, while being backed by an automated, ever-changing lineup of family friendly content that keeps within your preferences.

2.) It Turns your TV into a Promotional Tool:
It’s Relevant helps you get more milage out of your business’ videos by displaying them directly on the TV. Whether it’s a YouTube video, TV commercial, image ads, or even some simple text, your messages become far more effective when they’re played on the TV.

This is something cable TV cannot do. In fact, cable does the exact opposite– letting anyone other than you place commercials on your TV.

3.) It Generates more Social Media Followers for you:
Is your business on Facebook, Twitter, or Instagram? If so, It’s Relevant is able to safely, and effortlessly, display your most recent posts right on the TV. It’s a great way for visitors to see what they’re missing, and follow you on social media.

4.) It is Cost-Effective:
The cost of cable is constantly on the rise. It’s Relevant TV has fixed subscription rates that are built to fit any budget. More importantly, It’s Relevant isn’t designed to cost you any money; it’s designed to help you generate more revenue for your business.

You can take a look at the differences for yourself and schedule a free demo at this site: Compare Business Cable & Satellite TV to It’s Relevant TV

The Best Marketing Tool For 2020: Your TV

Looking for the best marketing tool for the new year? Want to make your marketing dollars count? Whether you’re a big franchisee with multiple locations, or a small business owner with a humble brand; your own television can be the key to unlocking your 2020 marketing potential. To fully appreciate the best marketing tool for the upcoming year, you need to take a closer look at the TV in your waiting room.

A Closer Look at Waiting Room Television

Take a moment to think of your lobby or waiting room. Think about what’s currently on TV there. Now think about who’s watching it, and for how long. Finally, how much does it cost? -and how much revenue is it generating for your business?

Bonus Question: How many competitor ads are your visitors seeing?

These are the important things to consider; not just for your business’ television, but for your business as a whole. Here’s why:

1.) What’s Playing on your TV?: What you decide to put on your TV leaves an impression on your visitors. Many business owners like to default to the news – however the news can be graphic, unsettling, and a bit too political nowadays. It simply isn’t a fit for any waiting room. Also worth noting is that a popular TV solution for waiting rooms are DVDs, or Netflix in their locations as a cost-effective alternative to the drama of news, or the boringness of cable. This would be great- if it weren’t for the fact that playing Netflix or DVDs in a commercial setting is illegal. You can read more about the specifics in this article, but the message is clear; understand the Terms & Conditions of your TV subscriptions!

2.) Who’s Watching / How Long?: The answer varies from business-to-business. “The Who” matters because you want programming on the TV that your visitors will appreciate. Likewise, “How Long” matters because you don’t want your visitors exposed to something they don’t like if they’re waiting for a long period of time. Above all else; avoid looping playlists and displays. Nothing says “I’ve been waiting forever.” like knowing which videos are coming up next in a playlist.

3.) How much does it Cost / What is it doing for your Business?: The importance of affordability and cost-effectiveness doesn’t have to be stated. However the latter part of this point raises an interesting question; “What is the TV in your waiting room doing for your business?” Simply put, your TV should be serving your brand. All the money that goes into paying for cable or satellite TV each month could be spent towards a custom TV network. One that potentially costs less, is more effective at delivering your messaging, and is better at engaging visitors.

It’s Relevant TV: The Best Marketing Tool for 2020

It’s Relevant TV is a cost-effective programming tool for businesses looking to improve visitor experience, find new ways to deliver important messages, and generate more followers on social media. IRTV accomplishes this through carefully curating content from its library of customizable, short-form programs that people genuinely enjoy watching- packaged alongside a free rotating adspace, and active social media integration.

There’s no better, more cost-effective way to promote your services, get people excited about your brand, and grow your business. Hit the ground running for 2020 and visit ItsRelevant.com to learn more about this year’s most powerful marketing tool.

Top Places to Put Your TV Advertisement and Business Ads

So you’ve created a TV advertisement for your business, but you aren’t sure how to get the most mileage out of it.

With TVs all over the place; in homes, restaurants, doctor’s offices, car dealerships, and even at gas pumps nowadays; figuring out where exactly to play your message can prove to be a real challenge. Fortunately, this article will provide you with some useful insight, and cost effective resources to help get you going and settle on the best options for delivering your business’ messaging.

Before we begin, I recommend checking out the following article: “Top 5 Things to Consider When Advertising Your Brand“ – things like knowing who your target audience is, where they go, etc. are important starting points for the best ad strategy.

The Best Platform for your Business’ TV Advertisement is Closer than you Think

Cutting right to the chase; the best platform for your business’ TV advertisement may be the television(s) inside your business itself. Often overlooked, there’s no better, and more cost effective space to showcase your services than within your own walls. Likewise, there’s no better audience to advertise to than people who are already familiar with your brand, are loyal to your business, and might be interested in any new goods, services, or specials you have to offer them.

When it comes to marketing, one thing is true; it’s easier to get an existing customer to come back, than it is to attract a new one.

Whether you’re a restaurant getting customers hooked on your new seasonal sandwich, a car dealership getting word out about new lease rates, or a dentist showcasing specific products like Invisalign; you’re likely to generate more success by showing these promos to your visitors instead of the general public.

The Downside to Traditional TV Advertising

Traditional TV advertising is very expensive and is harder than ever to reach target audiences with. The increase in the number of cable/satellite channels combined with DVR and streaming services has increased the number of places you can put an ad, while making each less concentrated. If you are a big brand with an endless budget than standard TV advertising is likely still part of your marketing mix, but it’s likely not your most effective avenue to reach customers anymore.

Out-of-home advertising has its place, and marketing to new customers is important; but if you’re trying to make your marketing dollars count, you might not have the budget to spring for anything expensive. Digital billboards, one of the more common platforms, can cost anywhere from $3,000 to $30,000 a month. That’s a lot to set aside for marketing, especially if you’re a small business. It’s far more cost-effective, and practical, to run your own messaging on your own TV.

How to Put Your TV Advertisement on Your Television

Having a TV in your business and deciding to play your own TV ads on it is a step in the right direction; however, doing so is easier said than done.

The last thing you want is a repetitive loop of your commercials; that’s boring, and it will do more harm than good for your message.

The key to success with any TV solution is having a robust library of content. A blend of your personal videos mixed with other engaging content is the best way to deliver your messaging to visitors. The secret is getting access to licensed TV content.

Unfortunately, you can’t simply build a playlist of entertaining videos you’ve found on the internet to mix in with your TV ads; you’d need permission to play those videos in your business. As such, building a custom TV network from scratch can be very time-consuming and costly in the long run. It’s much easier, and economic, to find a service provider that builds custom TV networks as a service.

It’s Relevant TV is the go-to for businesses ranging from family-owned medical offices to 10,000-seat sports arenas that are looking to do more with their TVs. Featuring a library of over half-a-million, licensed TV programs; It’s Relevant feels like real TV that’s working for your business. The best part of utilizing their service is that your messaging will reach visitors in the best possible fashion; by playing alongside, and in between, the engaging TV programming,

IRTV is the best way to deliver important marketing messages to your customers, generate repeat business. Get them excited about your brand in a unique way!

Kid-Friendly Waiting Room TV: The Best TV For Young Patients

Are you a doctor’s office, urgent care, or dentist looking for kid-friendly waiting room TV ideas? This article is for you.

Kid-friendly is really the key. It’s easy to find waiting room TV solutions that offer basic programming, but that’s not what you’re here for. You’re here because you’re looking for the best TV experience for your young patients.

The Best Kid-Friendly TV for Doctors & Dentists

It’s Relevant TV is the go-to for doctors and dentists looking to put kid-friendly content on their waiting room TVs. Safe and friendly, It’s Relevant’s kid’s content is split into two categories; Kids Under 7, and Kids 7-and-Up. This is especially convenient if your waiting room has multiple TVs, or has multiple rooms for different age groups.

As for the content itself, It’s Relevant delivers a variety of videos that range from fun and interesting, to educational; sometimes all three! Whether it’s puppets, cartoons, toy reviews, or games and trivia – IRTV provides a variety of quality children’s content. You can see samples of the kids programming on the It’s Relevant TV official site.

It’s Relevant TV is more than Kid-Friendly Waiting Room TV

Wherever there are children, adults usually aren’t far behind. When your patients are primarily children and young teens, never forget who’s bringing them to their appointments: Adults!

Adults spend the same amount of time, if not longer, in your waiting room; so finding a solution that keeps parents in mind is important, but often overlooked.

Depending on your waiting room’s setup – It’s Relevant TV can help deliver enjoyable content, important messaging, or both, to your older visitors. Kid-friendly TV is just the tip of the IRTV iceberg. The service fully-includes an additional 40+ categories that are geared towards a general audience; all of which, like the children’s categories, can be turned on/off at your convenience depending on who’s watching.

Do you have multiple TVs in your waiting room? Perfect! You can dedicate one of those TVs to general content; meanwhile another other TV can be tuned to another custom channel that is suited for kids, keeping them occupied and entertained while they wait to be seen.

Do you have a single TV? No problem! You can still communicate important reminders and marketing messages to adults-in-waiting through It’s Relevant’s free side adspace. You can also connect with visitors through personal videos, and social media posts which can be integrated seamlessly into the system and displayed directly on the TV- even if the primary content is kid-focused.

It’s Relevant TV: The Best Waiting Room TV Experience

Kid-friendly waiting room TV is hard to find; even harder is to find one that caters to adults as well. If you’re looking for a cost-effective set-it-and-forget-it TV solution that you can trust to play safe, interesting content for your visitors, start your search with It’s Relevant TV. Visit the official website, or schedule a demo to learn more about the best waiting room practices; because many of the best waiting room experiences come from having the best waiting room TV programming.

For more useful hints on how to make your waiting room shine; check out “Top 10 Secrets for Creating the Best Waiting Room.”