Top 3 Ways to Improve Your Business’ Customer Reviews

With things like Google, Yelp, and social media being as prevalent as they are today, customer reviews have become a cornerstone for any successful business. Whether you own a restaurant, a car dealership, or a medical office; something as simple as a sentence has the power to bring potential visitors to your door, or scare them away.
So, how does one generate good reviews? What can business owners do to prevent visitors from writing bad reviews? This article will briefly touch upon the top 3 things any business owner can do to improve customer reviews.

1. Improve Customer Reviews by Improving your Business Environment

First and foremost, your business needs to look presentable. It has to be a place people wont mind waiting inside of, or dining at, for any length of time. The following article: Top 5 Factors to Enhance Your Business Environment, is a good place to start looking for ways to spruce up your location. When your business is tidy, in shape – with nothing falling apart, and with tables/furniture arranged nicely, it becomes a far more welcoming place.

Staff friendliness also goes a long way. If you’ve ever read bad reviews of other businesses, they’re usually about someone’s bad experience regarding cleanliness, or the staff’s supposed “bad attitude.” Going the extra mile, and doing what you can to minimize those experiences; i.e. becoming more engaged with your staff, replacing old furniture, or adding some new decor, is all anyone can do in the short-term. Try and take a look at your business through the eyes of your visitors and see what might be improved. The smallest changes make a big difference.

2. Read, Understand & Respond to Customer Reviews

If there’s one truth regarding customer reviews, it’s that people are more likely to leave a bad review, than a good review. When someone has a particularly bad experience, they want the world to know. They want to take out their anger and frustration the easiest way they can; on the internet.

Whether or not a bad review is true, or accurate, is irrelevant. It’s there for the world to see, and if you’re not mindful of what people are saying about your business, what you don’t know will hurt you. Thankfully, finding out what people are saying is as easy as Googling your business and reading the reviews.

Few business owners actually read online reviews about their business, and even fewer respond to those reviews. It’s important to look into what people are saying; and if you find a review that you’re able to comment on, set the record straight. Address the issue, take responsibility for what might have happened, and rectify the problem to the best of your ability.

Taking some time to research customer reviews in a timely manner, or assigning someone to address them, is the best thing you can do to salvage your reputation after someone has had a bad experience. Commenting on good reviews; letting customers know you appreciate their feedback, never hurts as well.

If visitors didn’t have bad experiences, none of this would be a problem. As idealistic as that might sound, it’s true. So the question becomes: “How do I crack down on bad experiences?”

3. Improve Visitor Experience & Reviews with IRTV

Crack down on bad customer experience with It’s Relevant TV; a TV solution which combines television and digital messaging – giving businesses owners real control over what shows up on their TV. When businesses have more control, it’s easier to create a more positive environment; reducing the chance of a bad experience, and bad reviews.

It’s Relevant is a platform that allows you to engage more with your customers. With the ability to upload your own custom messaging; show your visitors that a good experience is a top priority with TV-messaging that gives them a way to contact you directly about problems, or concerns they might have. When you provide customers with a direct way to communicate with you, they’re less likely to go home and leave a negative review on the internet for the world to see. Bad experiences are inevitable – it happens. But even if a customer does have a negative experience, make sure you hear about it first.

If you’re interested in exploring ways to better engage with your visitors and improve online reviews, then It’s Relevant TV is a great place to start.