Top 5 Reasons Businesses Choose It’s Relevant TV for Their Televisions

In today’s competitive market, businesses are always looking for innovative ways to engage customers and make their brands stand out. One powerful tool many businesses are turning to is It’s Relevant TV (IRTV), a customizable television solution that goes beyond traditional TV programming and digital signage. Here are the top five reasons why businesses choose It’s Relevant TV for their televisions:

1. Customized Content for Enhanced Customer Engagement

It’s Relevant TV offers businesses the ability to display tailored content that captivates and engages their customers. Unlike standard cable or satellite TV, which broadcasts generic programming, It’s Relevant TV allows businesses to choose content that aligns with their brand and audience preferences. This personalization keeps customers entertained and engaged while they wait, leading to a more enjoyable experience.

Benefits:

Relevant Programming: Content is curated to reflect the interests of your visitors. You pick the categories of content you think they will enjoy and IRTV does the rest.
Brand Alignment: Showcases content that complements your business’s values and goals, and frame it all within your logo and brand design.
Customer Satisfaction: Enhances their experience, keeping customers entertained and happy.

Example: A dental clinic can stream educational videos about oral health, mixed with entertaining clips, making the wait time both informative and enjoyable for patients.

2. Advertising and Promotional Opportunities

One of the standout features of It’s Relevant TV is the ability to seamlessly integrate your own advertisements and promotions into the content. This means businesses can promote their services, special offers, or upcoming events directly on their TVs, reaching visitors at the point of decision.

Benefits:

Targeted Advertising: Display ads and promotions specifically for your local audience.
Increased Sales: Promote products and services that can drive immediate purchases.
Repeat Visits: Give people a reason to return to your location.

Example: A restaurant can advertise daily specials or upcoming events during the video playback, encouraging customers to take advantage of promotions while they dine, and come back in the future to enjoy something special you have planned and promoted.

3. Dynamic and Fresh Content

Keeping content fresh is crucial to maintaining viewer interest. It’s Relevant TV provides a continuous stream of dynamic content that updates regularly, ensuring that customers see something new every visit. This variety keeps the programming exciting and prevents the content from becoming stale.

Benefits:

Continuous Updates: Regularly refreshed content keeps viewers engaged.
Diverse Programming: A wide range of topics and genres caters to various interests.
No Loop: Maintains customer interest with ever-changing content that does not suffer from a repetitive loop.

Example: A car dealership can stream automotive news, industry trends, and entertaining videos, keeping customers engaged and informed while they wait. And even if a customer is in front of the TV for hours while they wait for a repair, they are seeing new content constantly.

4. Easy Integration and Management

It’s Relevant TV is designed to be user-friendly, making it easy for businesses to integrate and manage their television content. The platform allows for simple setup and intuitive controls, enabling businesses to update and manage their content without needing technical expertise.

Benefits:

User-Friendly Interface: Easy to set up and operate, minimizing the learning curve.
Flexible Control: Allows for quick updates and changes to the programming and promotions from anywhere.
No Technical Hassle: Streamlined integration with top streaming boxes including Roku, Apple TV and Amazon Fire TV.

Example: A retail store can effortlessly update their content to showcase seasonal promotions and new arrivals just by logging in on a storekeeper’s phone. In just a few second they can upload a new promotion to keep their TV displays relevant and engaging.

5. Affordable Solution with High ROI

Investing in It’s Relevant TV provides businesses with a cost-effective solution that delivers a high return on investment (ROI). By enhancing the customer experience and providing a platform for in-house advertising, businesses can maximize the impact of their TV screens without incurring significant costs.

Benefits:

Cost-Effective: Lower costs compared to TV subscriptions + traditional advertising.
High ROI: Boosts customer engagement and in-store sales, providing a strong return on investment.
Value Addition: Adds value to the customer experience, fostering loyalty and repeat visits.

Example: A gym can use It’s Relevant TV to entertain members with fitness tips and motivational content, while promoting membership referral deals and new classes, thereby increasing member retention and sales.

It’s Relevant TV is more than just a TV solution; it’s a strategic tool that enhances customer engagement, promotes products and services, and delivers dynamic, customizable content. Businesses across various industries choose It’s Relevant TV to transform their in-store televisions into powerful communication platforms that drive growth and customer satisfaction.

If the service interests you, it’s easy to schedule a demo of It’s Relevant TV and explore all of the features and benefits over a Zoom call.

Top 5 Risks of Coronavirus News in Your Business

Is coronavirus news impacting your business?

The TV in your business may be doing more harm than good for you, your visitors, and your employees given what’s happening around the world. Because of the fear and panic being caused by coverage, now more than ever businesses should be looking into cable TV replacements, or considering news alternatives for their TV solution. Listed below are 5 reasons why you, as a business owner, should be thinking about what’s on your TV right now.

Learn more about COVID-free TV!

1.) Coronavirus News Scares People

Coverage on the virus, however informative, is unsettling to people who are sitting down to eat at a restaurant, or are in a waiting room. When the whole country is on the edge of their seats watching others are in a panic on the TV, people start to notice every little cough, every sneeze, or anytime someone clears their throat; suddenly, they start to become anxious and uncomfortable.

Your business’ TV shouldn’t contribute to your visitors’ anxiety.

Awareness of COVID-19 is essential to preventing the spread of the virus; but at this point, just about everyone already knows the risk, and knows what to do in order to minimize their exposure. Yet in spite of that, people are still going out and visiting businesses for one reason or another. Whether they’re looking for comfort in food, or they have a scheduled appointment to keep; the last thing you want is your TV making life stressful for your visitors.

What’s the answer?

The best thing you can do for your visitors is to turn off the news; or better yet, find a cable TV replacement for your business.

2.) Corona Coverage Might Highlight A “Lack of Preparedness” in your Business

A friendly reminder to wash your hands, avoid touching your face, and always cover your mouth when coughing or sneezing!

The public’s responsibility when it comes to staying safe and healthy is fairly straightforward, but what about businesses? If you’re a business owner, or you manage a business, you’ve no doubt spent time these last few weeks “corona-proofing“ your location to the best of your ability.

But is what you’re doing enough?

In truth, you could be taking every necessary precaution in order to combat the virus from wiping down counters every 2 minutes to offering free hand sanitizer; but out of nowhere, there’s a news story about how local businesses are disinfecting not only counters, but things like touchpads and doorknobs as well and have multiple sanitizer dispensers. Not only that, the story could show the lengths many businesses are going to communicate with visitors about good, healthy practices.

The last thing you want is for your business to seem like it isn’t doing enough because of a story on the news. Allowing your visitors to see these kinds of stories while they’re eating, or waiting, is a surefire way to discourage them.

3.) Coronavirus News Affects Your Employees

“Businesses left and right are closing amidst a growing number of confirmed cases the the local area…”

Visitors aren’t the only ones that are affected by coronavirus news on your TV. News coverage featuring buildings with CLOSED signs, images of dim, vacant restaurants, and interviews with workers expressing their fears about employment in the coming crisis are being shown on the TV; when those stories are being played in your business, it can be very stressful and concerning for your workers.

Seeing businesses closing on TV is harmful to worker morale.

Business, in general, is slow thanks to COVID-19. Couple that with the aforementioned news story, and your employees will wonder whether or not they’re going to be out of a job. As a result, productivity might suffer, workers might become less focused; which opens the doors to number of new problems. Consider putting something better on the TV and get rid of the coverage that’s harming your business.

4.) Bad News = Bad Vibes

Simply put, bad news creates a bad atmosphere. This has always been the case; graphic, or unsettling news stories ruin meals if you’re at a restaurant, and makes waiting uncomfortable if you’re in a medical office. However now, that same news channel is covering stories on a virus that’s spreading across the globe; you don’t want the bad vibes generated by coronavirus news to be associated with your business.

It’s time to do something. COVID-free TV is better for businesses.

The quick-fix is to simply change the channel; or better yet, shut off the TV, especially when the news is as risky for your business as it is right now. However neither option is a longterm solution. Changing the channel only changes the type of problem you have; you’re not in control of what comes on the TV. Shutting the TV off eliminates the risk, but you’re left with a blank screen that makes your business look like something is missing. Replacing cable with a custom TV network gives you control, and blocks out bad news coverage. Click here if you’re interested in learning more about a customized television for your business.

5.) Coronavirus News is Bad for Repeat Business

Visitors watching news coverage on the virus in your business might very well choose to stay home the next time they would have gone out. For many people, what they see on TV can lead them to lean towards “better safe than sorry.” Keeping your business open during the coronavirus outbreak is hard enough without your TV working against you.

Preparing Your Business for the Future

It doesn’t take a pandemic to see why cable TV is unfit for businesses.

Or perhaps it does? The impact of COVID-19’s coverage should be a wake-up call for business owners. Today it’s the coronavirus, tomorrow it’s the next nationwide, or worldwide catastrophe; neither of which is beneficial to your business. Take action against cable, and take control of your TV.

How to Communicate With Your Patients About Coronavirus (COVID-19)

News coverage on the coronavirus is everywhere; on TV, social media, the radio- you’re even getting mass emails from your favorite retailers and restaurants advising you to be cautious.

In the midst of all of these efforts to inform the public on ways to stay safe and healthy, what is the best way to communicate with your patients about preventing the spread of the virus? This article is all about exploring an alternative, and very effective way of getting your message across.

The Best Platform for your Messaging is your Waiting Room TV

The TV in your waiting room is the best platform for your health & safety tips regarding the coronavirus. Why? Because patients always notice the television. We’re naturally predisposed to look at TVs everywhere we go; whether it’s at home, at a restaurant, or in a waiting room- if it’s there, the eye will find it. Therefore, the best- most effective way to deliver your messaging is by putting it on the TV.

TV News Coverage on the Coronavirus is NOT a fit for your Waiting Room TV

Unfiltered news segments covering the virus can do more harm than good for your patients. While they can be informative, repeating stories can make your patients feel anxious, or uncomfortable. The world is facing a serious pandemic that nations are working very hard to contain; everyone knows this. People don’t need to be reminded 24/7 at this point, especially while they’re waiting to see a doctor.

It’s unnecessary stress for your patients!

Is awareness of the coronavirus important? Absolutely. However, more important than being reminded of the fact that the virus exists, are the ways in which your patients can prevent the spread of infection. Gently reminding visitors to wash their hands thoroughly, and to avoid touching their eyes, mouth, and face in general are not only more effective when it comes to combating COVID-19; it does so without any drama, or the threat of an impending doom.

Virus or no, a personalized approach to patient education and engagement is the best thing you can do for your waiting room TV. However, having a thoughtful message isn’t enough. You need a way to ensure that the messaging will be seen by your visitors.

COVID-free TV is the way to go.

It’s Relevant TV: The Best Way to Deliver Important Messaging to your Patients

It’s Relevant TV is a custom TV network that is available to medical offices; one that transforms waiting room TVs into powerful communication tools. Designed with waiting rooms in mind, It’s Relevant features over half a million licensed videos that visitors genuinely enjoy watching; removing otherwise graphic, depressing, or otherwise unsettling programming.

IRTV has an entire category of content dedicated to preventing the spread of viruses that take a friendly factual approach. You also have the option of creating our sourcing your own videos to add to the mix. There’s no better way to educate your patients about important health reminders than by uploading your messaging directly to the TV.

For more information about the best waiting room TV software for medical offices, speak with the TV experts at itsrelevant.com.

Top 3 Steps to Remove Bad Reviews From Yelp and Google

Bad reviews hit businesses hard. Having a bad review, or a one-star rating, show up whenever new or even repeat customers search for your business might as well be a big sign that says: “DON’T COME HERE.”

Often times that’s EXACTLY what it says.

While there’s no way to easily delete a negative review that’s impacting your business, there are ways of getting around them. You want to avoid these kinds of reviews, and generate new positive reviews instead. There is great technology out there to encourage exactly this.

Step 1: Finding the Bad Reviews

Before you can act on negative feedback, you have to find it first. Knowing where people are posting about their experiences in general is the best place to start. Whether you own a restaurant, an urgent care, a dentist office, or car dealership; if one of your visitors has a bad experience- i.e., one so bad that they feel compelled to leave a negative review. Chances are that review can be found on Google. Other popular review sites include: Yelp, TripAdvisor, and Citysearch. Look up your business on each one of these sites, if you haven’t already, and see what people are saying.

Step 2: Addressing the Bad Reviews

A good practice for any business owner is to dedicate a member of your staff to finding any negative reviews that might be out there. Most review sites have the option of commenting on someone’s post. If you’re able, address it ASAP! Remember- it’s important to be as polite, understanding, and considerate as possible with your feedback. The original poster might never see it, but you can bet others will. And your response is more for everyone else, than it is for the person making the complaint in the first place.

Responding to Comments Makes a Difference

Seeing your responsiveness goes a long way towards those viewers giving your business a chance in spite of a bad review. In some cases, your responsiveness is more important to people than whatever misstep you, or your staff, might have made in the first place. Responding to feedback is a quick and easy way to fix things.

On rare occasions. you may be able to get a once-frustrated-customer to change or remove a negative review entirely.

Yelp SC4 — What you put on the TV is important!

In addition to being aware of these reviews, you need to address the concerns in a way that prevents people from having negative experiences in the first place. The most common negative reviews we’ve observed, in no particular order, are; visitors complaining about loud TVs, the [political] news, long wait times, rude staff, and shabby waiting areas. Fortunately, most of these problems can be resolved fairly easily.

Yelp SC6 — It’s not always about the food.

If visitors complain about what’s playing on the TV, consider a business-friendly cable replacement, or a custom TV network. When a visitor says that a member of your staff was rude, address the complaint and work with your staff. If you receive complaints about the cleanliness of your space, or other environmental issues, check out this article about the Top 10 Secrets for Creating the Best Waiting Room.

Step 3: Give Visitors a way to Leave You Feedback Directly

Giving your visitors a way to leave feedback is one of the best ways to prevent negative reviews from showing up on sites like Yelp and Google. Plenty of complaints are simple enough that they can be resolved on-the-spot if your visitors can be empowered to say something while they’re there.

How you go about this is up to you. Whether it’s a box, a billboard, or an email they can address specifically, you can’t go wrong. Some businesses even provide a telephone number customers can send a text message to in order to voice their opinions. However, more important than the “how,” is getting your visitors to know that they can come to you directly if they have a complaint, or grievance. Your TV can help.

One of the best ways to encourage on-site feedback is through messages on your TV. Consider investing in waiting room technology that allows you to customize what’s on your business’ television. We recommend visiting ItsRelevantTV.com as a great place to start. By being proactive with your environment and publicly asking for customer opinions directly, you will be able to address the bad reviews before they ever hit the sites, and encourage the posting of positive ones.

Using Hulu in Your Business: Don’t Put Yourself at Risk

Starting at just $5.99 – $11.99 per month for great movies and TV shows, using Hulu in your business seems like a no-brainer. But, it’s actually against copyright terms, and could put you in legal jeopardy. Streaming services like Hulu, Netflix, or Disney+ are for personal use only. Hulu’s Terms & Conditions, if you read them, clearly state that your subscription is NOT for commercial use. Therefore, you cannot use it in a public setting.

“I certify that I have read and understand the Terms & Conditions of this service.”

You probably recognize that phrase. It’s more than just a box you have to check-off in order to start watching. It’s there for a reason; which is to ensure that you’re not using the service in a way that puts you at legal risk. Companies take these sorts of things very seriously. If you’re not careful your business could get slapped with a heavy fine.

Is There a Hulu Subscription for Businesses?

No. But there are other options that are even betters fits for businesses than Hulu, Netflix or Disney+. And Cable TV, while legal to play in a business with a business subscription, is a step backwards as you can see in this article: “Top 10 Reasons to Cancel Cable TV in your Business.” Unless you’re a sports bar playing ESPN, it just isn’t a fit.

The best TV solution isn’t cable. It’s a custom TV network.

Your business’ TV is not a commodity. You should be getting the most out of it; however that starts with finding the right custom TV software for your business.

Consider It’s Relevant TV for your Business’ TV

It’s Relevant TV is the go-to for restaurants, medical offices, and businesses in general that are looking to do more with their TVs. Cost-effective, easy-to-use, and featuring a growing library of over half-a-million videos, It’s Relevant is the best cable replacement on the market.

Whether you’re looking to improve visitor experience, get your marketing messages noticed more, or generate more followers on social media; It’s Relevant TV delivers it all. If you’re interested in learning more about a streaming TV service built for businesses, visit itsrelevant.com.

Top 5 Features You Need for the Best Medical Waiting Room TV

Shopping for the best waiting room TV service for your hospital, urgent care, or dentist office? This article lists the top 5 features any good waiting room TV experience should come with. However, if you’re short on time like many people in the healthcare industry and want to jump right into exploring options; we suggest you explore this full-featured option.

#1: The Best Waiting Room TV Service has the Best Content

Quality content is where most custom TV solutions fall flat. Cable TV has a plethora of channel choices, without great ways to control what actually plays (or doesn’t play) on your TV. Technology companies that provide a box and access to a small library of content have the opposite issue, only having access to a very limited set of content that continually repeats.

Throw a dart at a board covered in custom TV providers; 9 times out of 10 you’ll hit one that exclusively plays medical content. Or just as bad, one that likes to pretend they’re partners with major TV networks because they have the licensing rights to a few clips of popular talkshows. Those clips are thinly veiled advertisements to get viewers to watch the real shows when they get home, and don’t serve to do much for them while they are in your space. It isn’t proper waiting room entertainment, and neither are medical videos that go into graphic detail.

Visitors want to see videos that are fun and entertaining. Playlists, looping videos, and purely medical-related simply don’t cut it; not if your goal is to provide the most-comfortable patient experience possible. The best waiting room TV service is one that:

Comes with a large library of content
Doesn’t loop
Isn’t exclusively medical-related
Is full of rich, meaningful content your patients will enjoy watching.

#2: Customization

Whether you’re a hospital, urgent care, or dentist; your brand is unique, and so your waiting room TV ought to reflect that as well. The best waiting rooms services are tailored to your brand, and give you the ability to upload your own personal videos, and messaging, to be featured alongside the provided content.

A good custom TV network also lets you pick and choose what kinds of content shows up on your TV. It should allow users to block or remove videos that you or your visitors feel are unsettling, inappropriate, or not up to your office’s standards.

When you’re in control of your TV you’re able to make it all about your brand, get more milage out of your personal videos, and better act on visitor feeback.

#3: Easy-To-Use System

Managing a custom TV network can be a headache, that’s why finding a streaming TV service with an easy-to-use management system is important. Uploading a video or image shouldn’t be harder than clicking a button and uploading it. Likewise, selecting which videos to turn on/off should be as easy as selecting the video or category, and switching it on/off.

As simple as that sounds, you’d be surprised how many management systems are needlessly complicated, or require a computer science degree to navigate. These services are no good. Unfortunately, it’s hard to know for sure if the TV software you’re looking at will come with an easy-to-use system until you’re using it. Do yourself a favor and schedule a demo with whichever provider you’re considering, and ask questions about their management tools. Make sure you feel confident in your ability to use the system.

The mark of a good TV provider is one that will take the time to walk you through their service, so don’t hesitate to ask for a meeting.

#4: Social Media Integration

A rare gem of a feature. A waiting room TV service with the ability to integrate posts from your Facebook, Twitter, and Instagram accounts directly to your TV is harder to come by.It’s a powerful, worthwhile feature for those whose medical offices are active on social media– generating everything from social media followers, to repeat visits.

Don’t be fooled by TV software providers that boast this feature in the form of uploading screenshots of your social media pages to your TV. This is NOT social media integration. Or others that will interrupt TV programming to show your social media posts. There is nothing worse for your message than getting in between them and something they are engaged with.

Real social media integration is placed thoughtfully, shown in real-time, automatic, and safe; only drawing your most-recent posts, and only those posted by your staff, or social media manager.

If this feature piqued your interest, we recommend you checking out Social Media TV, which features live social media integration the way it’s meant to work.

#5: Strategy & Support

One might think that it goes without saying that a provider of any service should come with helpful strategies and customer support. Unfortunately, the world isn’t quite there yet. There are so many technology companies that are coming up with TV solutions, but they neglect to provide their clients with the strategy and support needed to truly be successful.

When researching potential candidates for your waiting room TV service, be sure to understand their support structures; not only for any technical questions that may arise during use, but for strategic assistance in getting the most out of the platform you select.

So what does quality customer support look like? TV software providers that go the extra mile assign dedicated customer support managers to individual clients. It’s always easier to reach out to a person that knows your account as opposed to calling an 800 number or filling out an online support form. You want to aim to have a dedicated customer support representative who knows you, knows your brand, and is familiar with the goals of your practice.

What’s The Best Cable TV Replacement For Your Waiting Room?

Finding the best cable TV replacement for your waiting room starts with identifying your goals for the TV itself. Many business owners are cutting the cord because they would rather showcase their own content. Others want better programming for their visitors, or the ability to promote their own services on the TV. Some business owners are simply looking for something that costs less than cable for their waiting room. These are all good reasons to get rid of cable.

The best waiting room TV will do all of the above, and more.

The trick is finding one that can do it all. If you’re shopping for an alternative to cable TV for your lobby or waiting area, add It’s Relevant TV to your list of considerations. For the reasons explained below, It’s Relevant is the best replacement for business cable TV subscriptions.

It’s Relevant TV ranks as the Best Cable TV Replacement for Waiting Rooms

1.) It Includes the Best Content:
The key to the success of television is content. Without great content no one will watch your TV. With over half-a-million videos spread across 50 categories, It’s Relevant features one of the world’s largest libraries of short-form content.

Simply pick and choose which categories your visitors will enjoy most, and the system handles the rest. With It’s Relevant, you remain in control of what appears on your TV, while being backed by an automated, ever-changing lineup of family friendly content that keeps within your preferences.

2.) It Turns your TV into a Promotional Tool:
It’s Relevant helps you get more milage out of your business’ videos by displaying them directly on the TV. Whether it’s a YouTube video, TV commercial, image ads, or even some simple text, your messages become far more effective when they’re played on the TV.

This is something cable TV cannot do. In fact, cable does the exact opposite– letting anyone other than you place commercials on your TV.

3.) It Generates more Social Media Followers for you:
Is your business on Facebook, Twitter, or Instagram? If so, It’s Relevant is able to safely, and effortlessly, display your most recent posts right on the TV. It’s a great way for visitors to see what they’re missing, and follow you on social media.

4.) It is Cost-Effective:
The cost of cable is constantly on the rise. It’s Relevant TV has fixed subscription rates that are built to fit any budget. More importantly, It’s Relevant isn’t designed to cost you any money; it’s designed to help you generate more revenue for your business.

You can take a look at the differences for yourself and schedule a free demo at this site: Compare Business Cable & Satellite TV to It’s Relevant TV

Top 3 Inexpensive Marketing Strategies for Businesses in 2020

Looking for some inexpensive marketing strategies and tips for 2020? This article features the top 3 ways to step up your marketing game for the new year. The best marketing strategies utilize the best marketing tools. The ideal marketing tool gets your messaging out there, and gets people visiting your business; that’s a no brainer- bonus points if it doesn’t cost you an arm and a leg.

If you’re interested in learning more about the best marketing tool for 2020, check out this article. Otherwise keep reading on for this year’s top 3 inexpensive marketing strategies.

#1 – Use Your TV Better!

The TV is hands-down the best way to get visitors to notice something. Take a moment to think about what’s playing on your business’ TV right now. 9 times out of 10, it’s cable; unless it’s something like a DVD, or Netflix- which is a mess of legal problems on its own. But if it is cable, ask yourself- “What is this doing for my business?” The short answer is nothing.

Many business owners don’t recognize the potential of their TV to act as a marketing tool. This is especially true for TVs that are in waiting rooms. Use your TV better by investing in a custom TV network; one that still plays content that your visitors will enjoy, but also educates them through important marketing messages, giving them reasons to come back.

#2 – Content Marketing

Show your customers, visitors, or patients what you’re made of! Whether you’re a restaurant, medical office, or a retail store- one thing is true across the board, and that’s that visitors are responsive to seeing your brand in action. People like seeing a brand demonstrate their expertise and values.

Does your business have a video library, or a channel on YouTube? Putting those videos on your business’ TV is a great way to get more mileage out of the content you’re producing and get more people excited about your brand. Have a podcast? You can do much of the same, either creating a video version of it or creating small video teasers to get more listeners on it.

#3 – Automation

Instagram allows you to share to Facebook, Twitter and Tumblr — The Instagram app allows you to share to Facebook, Twitter and Tumblr

Time is a valuable resource for any business. It takes time to do things, which costs money, and is also time spent not doing other important things. Automation helps free up precious time throughout the workday and allows you, and your staff, to devote time to other things that require a human being’s touch. The things that you can set and forget- you should set and forget. Such examples can be found in your social medial accounts.

Is your business on Facebook, Twitter, or Instagram? Are you posting to each account separately? Many of the social media platforms will automatically allow you to cross post simply by posting from one account. This saves a lot of time and will put your message on all of the platforms at once, allowing users of each to all see your messages.

Syndicating your social media posts to a medium that people will see now goes well beyond phones and computers. Your business’ TV, is the future of social media marketing. But, as you can imagine, that can be very time-consuming; however, it isn’t when it’s automated. Having a system in place that connects to your accounts and automatically displays your most recent social media posts really brings your messaging to life. There’s no better way to generate more followers than by showcasing your posts where people will see them; on the TV.

What Should Your Next Step Be?

Finding a custom TV network that’s fully automated, which features good, quality content, and allows you to promote your own videos and messaging should be your next step. The internet is full of software; enough to keep you browsing for days.

If you don’t have days to shop for the best waiting area television for your business, start by visiting ItsRelevant.com. You’ll find a cost-effective TV solution for your business that features great, quality content that people genuinely enjoy watching. It’s a solution that also gives you the freedom to promote your services, and display your social media on the TV.

Top Places to Put Your TV Advertisement and Business Ads

So you’ve created a TV advertisement for your business, but you aren’t sure how to get the most mileage out of it.

With TVs all over the place; in homes, restaurants, doctor’s offices, car dealerships, and even at gas pumps nowadays; figuring out where exactly to play your message can prove to be a real challenge. Fortunately, this article will provide you with some useful insight, and cost effective resources to help get you going and settle on the best options for delivering your business’ messaging.

Before we begin, I recommend checking out the following article: “Top 5 Things to Consider When Advertising Your Brand“ – things like knowing who your target audience is, where they go, etc. are important starting points for the best ad strategy.

The Best Platform for your Business’ TV Advertisement is Closer than you Think

Cutting right to the chase; the best platform for your business’ TV advertisement may be the television(s) inside your business itself. Often overlooked, there’s no better, and more cost effective space to showcase your services than within your own walls. Likewise, there’s no better audience to advertise to than people who are already familiar with your brand, are loyal to your business, and might be interested in any new goods, services, or specials you have to offer them.

When it comes to marketing, one thing is true; it’s easier to get an existing customer to come back, than it is to attract a new one.

Whether you’re a restaurant getting customers hooked on your new seasonal sandwich, a car dealership getting word out about new lease rates, or a dentist showcasing specific products like Invisalign; you’re likely to generate more success by showing these promos to your visitors instead of the general public.

The Downside to Traditional TV Advertising

Traditional TV advertising is very expensive and is harder than ever to reach target audiences with. The increase in the number of cable/satellite channels combined with DVR and streaming services has increased the number of places you can put an ad, while making each less concentrated. If you are a big brand with an endless budget than standard TV advertising is likely still part of your marketing mix, but it’s likely not your most effective avenue to reach customers anymore.

Out-of-home advertising has its place, and marketing to new customers is important; but if you’re trying to make your marketing dollars count, you might not have the budget to spring for anything expensive. Digital billboards, one of the more common platforms, can cost anywhere from $3,000 to $30,000 a month. That’s a lot to set aside for marketing, especially if you’re a small business. It’s far more cost-effective, and practical, to run your own messaging on your own TV.

How to Put Your TV Advertisement on Your Television

Having a TV in your business and deciding to play your own TV ads on it is a step in the right direction; however, doing so is easier said than done.

The last thing you want is a repetitive loop of your commercials; that’s boring, and it will do more harm than good for your message.

The key to success with any TV solution is having a robust library of content. A blend of your personal videos mixed with other engaging content is the best way to deliver your messaging to visitors. The secret is getting access to licensed TV content.

Unfortunately, you can’t simply build a playlist of entertaining videos you’ve found on the internet to mix in with your TV ads; you’d need permission to play those videos in your business. As such, building a custom TV network from scratch can be very time-consuming and costly in the long run. It’s much easier, and economic, to find a service provider that builds custom TV networks as a service.

It’s Relevant TV is the go-to for businesses ranging from family-owned medical offices to 10,000-seat sports arenas that are looking to do more with their TVs. Featuring a library of over half-a-million, licensed TV programs; It’s Relevant feels like real TV that’s working for your business. The best part of utilizing their service is that your messaging will reach visitors in the best possible fashion; by playing alongside, and in between, the engaging TV programming,

IRTV is the best way to deliver important marketing messages to your customers, generate repeat business. Get them excited about your brand in a unique way!

Dental Waiting Room TV: The Best Content For Your Patients

The key to a great dental waiting room TV is the content. Whether it’s patient education videos, or content that’s more homey, it’s the quality that counts. This article highlights some of the “Shoulds,” and “Should NOTs,” to consider when choosing the best content for your patients.

Dental Waiting Room TV: “The Shoulds”

1.) Your TV Should be there for your Patients’ Comfort: First and foremost, you want your patients to feel comfortable in your waiting room. Compared to other practices, dental offices tend to stand out as the most-stressful, and most anxiety-inducing; across all ages. The last thing you want is the TV making things worse. Put something on the TV that your patients will enjoy.

2.) Your TV’s Content Should be Entertaining AND Educational: As a dentist, getting your message across is important. Whether that message is promoting the importance of brushing twice daily, or reminding patients to schedule routine-cleanings; equally as important is balancing those messages with content that visitors will find personally enjoyable. Which, in the end, is proven to help the educational messages go down easier.

3.) Your TV Should Communicate with your Patients: Videos that feature your office, staff, or community, are a great and friendly way to connect with your patients. Having a TV gives you the power to communicate. Use this power to greet patients-in-waiting, create a more welcoming environment, or even get more followers on social media!

Dental Waiting Room TV: “The Should NOT’s”

1.) Your TV’s Content Should NOT be Strictly Dental-Related: Content that is medical-related is only good in small doses. Unless you’re a dentist, you really don’t find dental-related things very interesting. This idea that dentist offices must have dental, or tooth-related things playing on the TV is a dangerous mindset. It can be a big put off for patients.

Dental TV services that provide only dental-related videos are experts at spinning them in a positive light- and, as dentists, it’s easy to get excited about it. However, your patients are NOT as enthusiastic about seeing teeth, technology, and dental procedures as you are. Many visitors will be turned off, or even anxious about the prospect of being trapped in a room with a TV telling them that they might have cavities, or gingivitis.

2.) Your TV’s Content Should NOT be Gross or Unsettling: However well-intentioned your videos of rotting teeth, bloody gums, or bad breath are- they’re simply not doing your office any favors. Patient comfort comes first; leave the gross, graphic, and nightmare-fueled imagery to the voluntarily-read pamphlets and brochures and online videos. People that are interested enough will search out the gory details. But you can spare the rest of your patients the displeasure.

3.) Your TV’s Content Should NOT be a Looping Playlist: Looping playlists are just a bad idea in general. Nothing says “I’ve been waiting forever” like knowing which video is coming up next. A lot of times providers utilize playlists because they simply don’t have a large enough library of content. Quality is important, but so is quantity when it comes to not seeing the same thing over and over again.

The Best Dental Waiting Room TV: Where to Start Looking

Knowing the Shoulds and Should NOT’s of dental TV is a good start in terms of “what” to look for in a TV solution; “where” to find the right provider is the next step. A simple google search is one’s best friend, however you’ll have to sift through the riff-raff of dental-only services for the needle in the haystack.

For the best in quality content that patients truly enjoy watching, start your search with It’s Relevant TV. It’s Relevant features one of the world’s largest libraries of short-form licensed content; no playlists. It’s a cost-effective, easy-to-use TV service that dentists- big and small, are using to improve patient experience, promote their brands, and connect more with their visitors.