The Best Dental Videos For Patients: TV For Dentist Offices

Looking for the best dental videos for patients? The right dental video can be very helpful in describing procedures and new technologies. Dental education videos are often the go-to for dentists who are thinking of putting something other than cable on their TV; but are they really the best thing to put in front of your patients? Probably not.

You have a choice when it comes to what’s playing on your waiting room TV. Dentists offices often default to cable, with educational videos coming in close second; both of which have their ups and downs. If you’re looking for the best TV solution for your waiting room, start your search by clicking here.

What is your Waiting Room TV for?

In order to understand what the best dental videos for patients are, it’s important to reexamine the purpose of those videos. Or rather, the purpose you want it to serve. A good dental practice has a TV in its waiting room and exam rooms for the sake, and comfort, of its patients. A wise dental practice has a TV in place to educate and inform patients on oral hygiene, and good dental habits. Regardless of which of the two approaches you favor; both come with a catch.

If you’re reading this, you probably already know the downside to playing regular old TV content; it can be boring, uncontrolled, and doesn’t serve your practice. Having cable TV available for patients to watch during their wait and/or treatment is great; but no matter how you dress it up, you’re paying for a monthly bill that’s under-utilized. As a result, you miss out on opportunities to promote your brand, and your services.

Dental-related videos can be effective if done correctly. However, as seen in the following article: “Tips on the Best Patient Education Videos for your Waiting Room TV,” dental-education videos come with their own set of risks. In short, you want to avoid videos that are graphic, or seen as gross by patients. They are unfortunately common when it comes to describing anything dental related.

The key is to look at these videos as if you were a patient, and not a professional in the oral care industry. You want your educational videos to be inviting and encourage your patients to look into procedures that will help them, not scare them with images of treatments that look painful or complicated.

What are the Best Dental Videos for Patients?

The best dental videos for patients are neither purely TV programming, nor dental-related content; but a good balance of both.

It’s all about Patient Education & Patient Comfort.

That’s why a successful TV solution is a mix of informative videos, as well as fun, interesting content to keep visitors happy. When you have the best of both worlds, your patients are more likely to be in a good mood before their treatment, and leave informed by your messaging.

Where Do I Find Dental-Related Videos & Good TV Content?

Not everyone has vast library of videos on-hand- and building one from scratch can be costly, and time-consuming. As a dentist office, you might be surprised by how many videos you have free access to without even knowing it. If your practice is a part of any local, or national, dental associations you might be sitting on a cache of educational, and informative videos that are free for you to take advantage of; double-check, and see what’s there! Additionally, if you’re partners with any vendors such as Invisalign, it’s easy to get in touch with them about utilizing their professionally-made videos about the products you offer.

Finding good TV content to play alongside your dental-related videos is trickier, as is finding a system to manage, and display those videos. Fortunately, services such as It’s Relevant TV exist, and are available to dentist offices for this exact task. The service provides the technology to display the videos you want to show your patients, and provides licensed videos for visitor enjoyment.

Creating a Dental TV Network for your Dentist Office

Creating a TV network for your practice is easy and more cost-effective than cable or satellite TV. Figuring out where to begin your search can be overwhelming, but It’s Relevant TV makes it simple. Television experts are there to consult with you and give you advice towards creating a unique waiting room; with the goal of creating the best-possible experience for your patients.

3 Tips on Choosing The Best Dental Videos For Your Patients

Choosing the best dental videos to have playing in your waiting room depends on what you’re looking for. Are you looking for educational videos? Dental-specific content? Or just something visitors will enjoy watching?

Whichever it is, the following 3 tips for picking out the best TV programming for your patients should help you in your decision-making process. If you’re hot-to-trot, and you’d like to jump right into exploring your options, start your search with It’s Relevant TV.

Tip #1: Remember Who the TV is For

The TV in your waiting room isn’t for you, or your staff – it’s for your visitors. You, as a dentist, might find dental-related content interesting; the same, however, cannot always be said for your patients. Wait-time in a dentist’s office doesn’t tend to be very long– It’s actually amongst the shortest wait-periods in the healthcare industry. Even with a short wait, a 2-minute video of rotting teeth, bleeding gums, or a plaque-ridden mouth can make patients anxious, or paranoid about the state of their own teeth.

Even if the videos are meant to be educational, your viewers might not see it that way. But does that mean dental videos for patients are a bad idea? Not necessarily. The key to a successful waiting room TV for dentists is having a mix of dental-related content and traditional programming.

Tip #2: Avoid Looping Content!

The length of time that your patients are waiting may be short, but they’re not always by themselves. Parents of multiple kids might have 2-3 back-to-back appointments during the same visit to sit through. The last thing you want on the TV are the same 10 videos playing over-and-over. That can leave a bad impression on your messages, and your practice as a whole.

The best dental videos for your patients aren’t looping playlists, or medical displays anyway. Variety of content, and a large library of videos, are the two pillars of an effective dental TV solution.

Tip #3: Have Control Over Your TV

“Control. You must have control.” -Master Yoda

Having control over what’s playing is paramount to the success of your waiting room TV. The freedom to edit, upload, or remove videos and messaging from your TV is the level of customization you should expect from your waiting room TV software. But why is this feature important? Because not every custom TV network out there allows you to manage your TV’s content on your own or in a timely manner.

Some services leave you stuck with a short list of paid, preselected videos. Others, are chalk-full of ads that you can do nothing about, or contain messaging that you don’t want visitors to associate with your practice. And some make you wait weeks to implement any changes you need done.

Your Business’ TV is NOT a Commodity: Make the Most Out of Your TV

Your business’ TV is more than just a box on your wall, in your waiting room, or over your bar. Depending on how you utilize it, your TV can be a key player when it comes to generating repeat visits, promoting your marketing messages, and gaining more followers on social media. However, most business owners treat TVs as commodities because they can’t achieve these successes though cable. In order to get the most out of your business’ TV, you need to do some exploring. Specifically, you’ll want to start by searching online for custom TV networks, or digital signage solutions for businesses.

Commodity or Not? Knowing the Difference

When you think of the word “commodity,” what sorts of things come to mind? The coffee you might have had this morning is a commodity. Commodities are basic goods that are bought and sold for convenience, and consumption. That being said, it’s more accurate to label a “television set” as a commodity – but what’s playing on the TV itself is an entirely different story.

Let’s compare your TV to your morning cup of coffee.

That coffee you had this morning, was it generic? Or was it from somewhere like Starbucks? When a commodity stands out amongst its competition, it becomes a luxury; meaning that it’s higher-priced for its quality, or popularity. Cable TV is the generic “coffee in this case; whereas custom TV networks that are tailored to your business become the name-brand coffee.

When it comes to a business’ TV, the brand of the television doesn’t matter so much as what’s playing on it. For most people, it doesn’t matter if the TV is a Samsung, or Sony; it’s a TV – what’s important for your business is what you decide to put on it.

Your Business’ TV can do More

No longer treating your TV as a commodity is the first step; getting rid of cable, if you have it, is the second. The third, and final step, is investing in a TV service that works for your business. A simple online-search will land you a long list of options to choose from. However if you’re looking for a feature-rich TV solution with the best content, start your search with It’s Relevant TV.

 

Best Channel For Your Business TV is NOT on Cable

Looking for the best channel for your waiting room or lobby TV? Cable TV is starting to move away from Business TV; making room for other companies with more compelling, and less expensive, products to come to the forefront. If you’re still using cable in your business, it’s time to consider alternatives to cable TV; especially if your business is one with a waiting room.

Read:What’s the Best Cable TV Replacement for your Waiting Room?

Settling on the Best Channel for your Waiting Room TV

For starters, it isn’t Spectrum’s Business TV. Shoveling out an additional pile of cash each month in order to turn your cable + phone package into a Triple-Play bundle might seem convenient and cost effective at first, but these packages have a tendency to jack-up in price after the initial trial period ends. Then what are you stuck with? Just hope that you’re not under contract if this happens. If you can, call up your provider and cancel if the surprise increased rates are too much for your budget.

Settling on the best channel for your waiting room TV means finding the best waiting room TV software for your business. For a more in-depth look at the elements that make up a great business TV, check out the following article: Top 3 Things To Look For In Your Business TV Software.” In the end, you want a solution that is engaging/entertaining, easy-to-use, and most importantly, inexpensive.

Unbundling Your Cable TV Triple Play

Cable companies are moving away from TV. They still offer TV services; but the major companies, like Spectrum for instance, are offering up really attarctive internet and phone bundles to businesses for the first time. The telecom company that boasts superior internet, phone, and TV services, has launched a cable + phone package for businesses that’s under $69.00. Compared to how much you might spend on other media bundles from other companies, $69/mo is actually really good.

What many business cable customers don’t realize is that the TV portion of their cable bill was likely the largest part of it. With these new offers, you can remove the TV and keep cable for your internet and landline phones.

This is great news because there are much better TV services out there for businesses that can run off the internet connection. They cost less than cable and do a lot more for visitors and the business itself. What you choose to put on your business TV is important, as is budgeting your monthly spending. The best waiting room TV solution is one that is cost effective; but also and one that satisfies the role of entertaining visitors-in-waiting.

The Best Waiting Room TV Software is It’s Relevant TV

The best business TV solution on the market is It’s Relevant TV. It’s Relevant provides you with the best combination of channels your marketing dollars can buy; one that lets you effortlessly control what’s on your TV. The software transforms your TV into a fully-customizable, personally-branded marketing tool that continues to feature TV programs while also highlighting promotions for your business.

It’s Relevant TV is the way to go if you want a cable alternative that is tailored to you business, and one that serves your customers. When it comes to medical office waiting rooms, bars and restaurants, car dealerships – or any business with a television; using cable TV is a thing of the past. Explore what’s out there, but start your search here.