Looking for the best interactive TV for your waiting room? Cable, news, and talkshows just don’t cut it, and looping playlists are repetitive. Whether you’re a hospital, urgent care, or dentist office that treats patients, a restaurant that serves customers, or even a car dealership that seats visitors for long periods of time; you’ll want the best TV programming for your space in order to get the most out of your television. Picking the best TV platform goes a long way towards constructing a positive experience for your visitors. Making sure customers (or patients) have a good experience is a great way to generate good reviews; and positive online reviews are a fast-track to repeat business, and new business from new customers.

So what are some important things to consider when shopping for the best interactive TV system? This article will explore what you need to know.

Best Interactive TV: What are the Essentials?

What goes into the best waiting room TV? The answer is simple; you want content that is engaging, and is something that will help reduce a visitor’s perceived wait time. Engagement and reductions in perceived wait times come with viewer enjoyment. If your visitors enjoy what they see, they’ll continue watching.

To achieve your marketing goals just having engaging content isn’t enough. You need a balance of engaging videos and your own personally-branded videos and visual content to be most effective.

Creating the Right Balance on Your Waiting Room TV

A little bit of a lot of different things will go farther than having a lot of the same thing.

Interactive pieces such as games, or trivia, are great in small doses and are a fun way to pass the time; but how much is too much? Question after question, or fact after fact, can become off-putting. The same can be said for a digital waiting room display that only features your own personal messaging. It becomes too much, and feels like they are watching an endless commercial instead of TV. It’s just not what people-in-waiting want to see for 3 minutes, 5 minutes, 20 minutes- or even an hour.

People are people, and people like TV. Getting your message across is important, but so is making sure your visitors are comfortable and have a positive experience. So what’s the trick?

It’s Relevant TV: The Trick to Building the Best Interactive TV

It’s Relevant TV is a waiting room TV solution that combines the best aspects of television and digital signage; and it’s the trick to building the best TV for your waiting room. It provides users with access to one of the world’s largest libraries of short-form commercially licensed content – over half-a-million videos! “Licensed” is the important keyword here, as too many businesses and medical offices air DVDs or Netflix on their TVs without realizing doing so is illegal – if you’re currently doing this, stop!

Things like Netflix and DVDs don’t let you upload your own videos, It’s Relevant does. What better way to get your messaging across than when it’s mixed with fun and engaging content? Content that gets people looking at the screen – eager to see what’s next; people are way more receptive to branded content, marketing ads, and even educational/awareness pieces when they’re in a good mood.

If you’re looking for the best interactive TV for your waiting room, start with It’s Relevant TV. Whether your waiting area is in a medical office, restaurant, dealership, apartment complex, or even a corporate building; you won’t find a better, more cost-effective fit for your television.

Looking for the best waiting room TV software for your dentist office? The trick isn’t finding the self-proclaimed “best” TV software that’s out there; it’s creating an experience that is truly the best fit for you, your patients, and your dental office. This article will outline the most important features you should be looking for in your medical office TV and signage.

What Makes the Best Waiting Room TV Software, the “Best?”

The most effective waiting room TV software is one that is tailored to your own unique waiting room environment. How do you know if the TV software you’re currently looking at is the best for you? First, you have to identify what you’re hoping to get out of it. But generally speaking, you want something that is entertaining and engaging. You want your waiting room television to be aesthetically pleasing and brand-tailored – with the ability to upload your own personal videos and messaging. Equally as important is a TV solution that is cost-effective, and easy-to-manage. These are the top 5 things to keep in mind when looking for the best TV display software for your dental office.

However, knowing what to look for is only half the battle; finding all of these features in one single TV package is next. Which, actually, isn’t that difficult – because one solution: It’s Relevant TV, has all of the features listed above, and more.

It’s Relevant TV Balances Entertaining & Informative Content

It’s Relevant TV features one of the world’s largest libraries of short-form content licensed for commercial use, giving users access to over half-a-million videos for visitors to enjoy. Each piece of content is screened by live human beings to ensure that everything is family-friendly, and nothing unsettling or inappropriate ever plays on your TV.

It’s Relevant is not a playlist. And it’s not a repetitive loop.

Other digital TV software providers will try to pass off things like a 10-minute, 30-minute, 1-hour, 3-hour, or 5-hour loop of videos as “premium TV content” – It’s Relevant TV doesn’t loop. It constantly streams new videos from a list of 40+ categories you pick and choose from. Categories like Cooking, Sports, Automotive, News, and even Trivia. Additionally, the whole system is fully customizable, with the ability to upload your own personal messaging on the side, during, or in between content.

It’s Relevant TV Keeps Patients Engaged

Dental waiting room TV solutions often try to cram too much onto the screen at once. As useful as the information you may be putting on the screen is, it doesn’t have to be visible 100% of the time. Having too much promotional or “educational” content in a row is actually a turn off to most patients. It can also get out of hand fast and make the TV look like a gimmicky widget- almost as if you were showing a website instead of a TV channel.

It’s Relevant TV is not website for your TV, nor is it a collection of widgets.

IRTV is designed so that visitors stay tuned in and notice what matters to you; the messaging. Whether it’s videos that you upload, image-ads on the side, or text scrolling throughout, It’s Relevant is all about making your messaging effective. It delivers things like news headlines and the weather – but in a way that doesn’t overstimulate your viewers or give them a headache. Never forget that a little goes a long way.

It’s Relevant TV is Tailored to your Practice Identity

It’s Relevant is a custom TV network that works for your identity. Your logo, your videos, and your messaging can all be uploaded into the system and featured on the TV. Whether you want the TV to exclusively play your branded-content, or you want a mix of personal + IRTV content; you’re the boss.

In the case of dentist offices, when you mix instructional content, personal videos of your doctor(s), or educational segments with It’s Relevant’s fun and interesting content, visitors will stay tuned longer and be more receptive to your messaging. The best waiting room TV gets your brand noticed.

It’s Relevant TV is Not Expensive

FREE WAITING ROOM TV SOFTWARE!

There’s no red flag bigger than a waiting room TV service that’s advertised as “free.“ Nothing’s free – except food samples at Costco (actually those aren’t free either as you have to pay a membership to get in). If you’re interested in a good reason as to why a free TV service is a bad idea, the following article will give you 5; “Top 5 Reasons a Free TV Service is Bad for your Medical Practice.“

In short, you get what you pay for.

While It’s Relevant TV is not “free,” it often times costs less than cable and is designed to generate additional revenue for your practice. It’s designed to fit your marketing budget, and make those marketing dollars count. Whether you’re a dentist office, hospital, urgent care, or a medical specialist; every little bit helps, and It’s Relevant’s ROI helps offset the cost. The best waiting room TV solution should work with your budget, and make your brand money.

It’s Relevant TV is Easy-to-Control

It’s Relevant TV couldn’t be easier to manage. Users are able to adjust settings, upload videos, and manage all of their content from anywhere with virtually any computer or internet-connected device. You can make changes to individual, or multiple TVs at once; across single or multiple locations. The convenience of being able to make changes from anywhere, at any time, with such ease, is a breath of fresh air for all practice owners and marketing managers.

If you are less technical, still own a flip phone, or just don’t like interacting with technology yourself, It’s Relevant TV provides a Client Success Manager at no additional charge with every subscription plan. This person is available to make changes for you, and even help with graphic design and strategies for getting the most out of your TV.

It’s Relevant TV is the Best Fit for Dental Waiting Rooms

It’s Relevant is a fully-customizable TV network which combines the best aspects of television and digital signage. It provides dentist offices across the country with safe, family-friendly content that visitors actually enjoy watching, and mixes that content with your own branded videos and promotions.

Visit It’s Relevant and see for yourself why dentists across the country are calling it the best waiting room TV for their practices.

The rise of waiting room TV software is a growing trend in the medical industry. Whether it’s hospital TV, urgent care TV, or dental TV – anything; more and more healthcare providers are making the switch from cable to digital waiting room displays. Those who do opt for better waiting room television do so for a number of reasons; those reasons ranging from it being more cost effective, to simply wanting better quality content that visitors will enjoy.

When it comes to TV for waiting rooms there’s no shortage of options. But settling on the right digital signage means identifying what you’re looking for, what your waiting room is missing, and what your patients want to see. This article is meant to help inform any curious readers in the medical industry who are looking to do more with their waiting room TVs.

Waiting Room TV Software: What are you Looking for?

If you manage the TV at a hospital or urgent care, your first thought is likely to put medical-related content on your waiting rooms screens, right? Likewise, if you’re a dentist or optometrist – putting tooth and eye-related videos up on the TV is a no-brainer – also right?

Unfortunately this is a very common mistake that medical providers make every day.

Patient education is a fine goal. But too much medical-related content is boring at best, and unsettling at worst. Most of your patients are average, everyday folks who don’t necessarily have the same interest or appreciation for medical content that you do. Patients in a dentist office waiting room don’t really want to watch plaque get scraped off a rotting tooth; just like how people in a doctor’s waiting room or medical office waiting room don’t really want to watch videos of clogged arteries or blood vessels while they’re waiting.

However “educational” practice managers may feel these videos are, they just aren’t very appealing and will likely be ignored. This is the problem with medical office signage. It’s not to say that a hospital TV, urgent care TV, or dental TV, etc, can’t show medical content; instead it should be mixed with videos that their patients will enjoy watching. Waiting room television benefits from variety.

Waiting Room TV Software: What do Patients want to Watch?

Patients are people; people with their own likes, and dislikes. There’s no one thing that everyone will enjoy, so it’s important to cast a wide net and target as many interests as possible. Waiting room TV software is nice in that sense because the right digital signage solution will have variety. But variety isn’t enough; cable has variety, technically. However cable wasn’t designed for waiting rooms – it’s best for home use.

Waiting room videos need to be short and sweet. That’s what people want to see while they’re waiting. Visitors who are waiting as little as 5-10 minutes or as long as 1-2 hours aren’t there to watch TV – but if a TV is there, they will look at it if there’s something interesting playing. With short-form content and a long list of categories, they’re more likely to see something that puts them in a good mood or gets them to keep watching. Which not only improves patient experience, but makes visitors more receptive to your educational content.

What do patients want to watch? Fun and interesting content that’s engaging. If your medical office signage is borning, visitors are going to be staring at their phones the whole time and miss any important messaging you wanted them to see. If you struggle with this problem, it’s time to explore what your waiting room screens could be showing.

IRTV: The Thing that’s Missing from your Waiting Room

IRTV – Branded across the country as Rele.TV or It’s Relevant TV, is a feature-rich TV platform which has reinvented the world of waiting room television. Before It’s Relevant, healthcare providers had to settle for things like cable TV, looping medical displays, DVD playlists, or so-called “free-to-use” services like Outcome Health TV. If you’re currently using Outcome Health or ContextMedia; you should check out this article ASAP.

Waiting room TV software has come a long way. Many of the features that make digital signage for medical offices so outstanding and convenient are new; meaning that healthcare providers are largely, and understandably, unaware of how much control they could have over their TV. Control over what comes up on their waiting room screens. Amazing variety of content. The ability to upload personal videos and messaging; it’s even possible to integrate social media posts from Facebook, Twitter, and Instagram and have them show on the TV!

The future of waiting room TV digital signage isn’t cable, looping medical displays, DVDs, or playlists. It’s IRTV.

It’s Relevant TV is TV for Waiting Rooms

It’s Relevant TV delivers all of the features listed above, making it the best in waiting room digital signage. IRTV is hospital TV. It’s urgent care TV. It’s dental TV, vet TV, optometry TV – it’s waiting room TV for any type of medical office. It’s Relevant sets itself apart from other lobby TV display software by offering users 24/7 control over their network, convenient accessibility, creative customization, and full access to one of the world’s largest libraries of short-form licensed content; over half-a-million videos spread across 40+ categories.

Other TV packages for waiting rooms are not as feature-rich. There’s often no way to integrate social media, or their “quality content” is really just a looping playlist of outdated videos. When you mix your own waiting room videos with It’s Relevant’s fun, fresh, and engaging content; visitors are more likely to be receptive to your messaging.

It’s Relevant TV is a forward-thinking, cost effective, way to improve patient experience, promote your brand, and achieve your marketing goals. Costing less than cable on average, It’s Relevant is inexpensive marketing at its finest; giving you all the tools you need to generate success through your waiting room TV.

Social media TV software is becoming a prominent feature in successful businesses. But why is this? How can featuring something as simple as Facebook, Twitter, or Instagram on your business’ TV help improve the business itself? This article helps answer these questions, and explores the benefit of using digital TV software to get your social media posts on the TV.

Social Media TV Software for your Business TV

Whether you’re tech savvy, or like to keep things simple, digital signage can work for you. However, not all digital signage services allow you to integrate your social media accounts with your screen, while still keeping TV programming. If you’re not sure how to get what’s on your phone, onto your business TV – or if you weren’t aware social media TV software was a thing; take a look at It’s Relevant TV. It’s Relevant is the go-to for restaurant TV, urgent care TV, waiting room TV, and business TV in general. Businesses across the U.S., in a variety of industries, rely on It’s Relevant TV as a promotion platform.

1.) Social Media TV Software gets your Business Noticed More

Why is your business on social media in the first place? More often than not, it’s to keep your brand top of mind. There are many ways to use social media to get your business noticed more. Some business owners use it to feature new, or enticing offers, specials, or reasons to stop by; whereas others use it as a platform to advertise local events, organizations that they support, or use it to showcase interests/hobbies they might share with followers in order to relate to them more.

But getting them to follow you is the trick, isn’t it? But just as important as gaining followers, is who you get to follow you.

The best social media followers are the ones that have been to your location. They are the most receptive and mindful of your brand. Your posts are only effective when the right people see them. Business TV software that integrates your social media gets people who aren’t following you to do so- because they see what they’re missing.

2.) Social Media TV Software Generates More Followers

Whether it’s specials, promotions, memes, or straight-up interesting posts related to your brand; when you show people what they get by following you, there’s a higher chance that they”ll become a follower. It’s easier than people realize to get visitors to follow you on social media. Two of the main reasons people use social media are to be entertained and informed. So long as you make an effort to show people that there’s value to your posts, you’re bound to generate an increasing number of followers for it. It’s not just about talking about your business. Some of the most successful social media brands mix in trivia, fun facts, or unrelated information for follower enjoyment.

3.) Social Media TV Software Gets People to Come Back More

The right social media TV software isn’t just for getting your business noticed more, or getting more followers; it can also result in the generation of new or repeat business. Displaying positive or interesting posts from Facebook, Twitter, or Instagram on the TV is a great way to craft a welcoming environment that people will find comfortable, and wouldn’t mind revisiting again and again – often with friends or family. A social media display for your business is definitely an effortless step in the right direction towards maintaining a place people enjoying visiting.

IRTV: The Right Social Media TV Software for your Business

It’s Relevant TV is an innovative TV platform which delivers entertaining, and engaging short-form content that is better suited for businesses over cable or satellite TV – it’s also the #1 top choice for business owners who are looking for a way to display their social media on their TV.

Whether you’re on Facebook, Twitter, or Instagram; It’s Relevant gives you the freedom to integrate posts from your social media accounts and display them automatically in between licensed TV content; getting people to notice it while they’re in a receptive mood. It’s Relevant is safe. Visitors will only see the posts you want them to see without negative comments or ratings getting in the way – so there’s no risk. Just a higher chance to generate more followers, and more business.

Check out It’s Relevant, and explore what social media TV software can do for your business.

It’s Relevant is a platform that allows you to engage more with your customers. With the ability to upload your own custom messaging; show your visitors that a good experience is a top priority with TV-messaging that gives them a way to contact you directly about problems, or concerns they might have. When you provide customers with a direct way to communicate with you, they’re less likely to go home and leave a negative review on the internet for the world to see. Bad experiences are inevitable – it happens. But even if a customer does have a negative experience, make sure you hear about it first.

Out-of-home advertising is an ace in the deck of advertisement. However, with so many hands to deal out to, settling on the right platform to advertise on can be tricky. This article will identify some of the most popular and effective ways of getting your message out there. However, if you’re only interested in the top, most effective and flexible advertising platform in the growing industry, then check out It’s Relevant TV.

Out-of-Home Advertising: What to Know about the Top 5 Mediums

Knowing the most popular, or most effective ways of advertising is only half the battle. To make the most out of your marketing dollars and reduce wasteful spending, it pays to identify the strengths and weaknesses of each option. There isn’t a single platform listed below that isn’t effective in its own way; although effective or not, certain ones may not be a fit for your budget, your brand, or your target consumer. The more you know, the better.

1.) Billboard Advertising

Because who doesn’t notice a 50ft wide sign on the side of the highway? For many years, billboards have been a popular out-of-home advertising solution; and for good reason. Hundreds or thousand of people, if not more, pass any given billboard each day. It is an effective means of getting your brand noticed, if not an expensive one. Costing as much as $3,000 – $30,000 a month, there may be wiser, more cost-effective ways to advertise your product or services.

2.) Street / Urban Advertising

Advertisements on the sides of buildings, bus stops, street kiosks, newsstands, and benches are a common sight. It’s simple, somewhat cost-effective, and it’s definitely in view of the public. With so many people seeing it day after day, what could go wrong? Constant exposure is great, but how many people out of the thousands+ that see it, take advantage of it? The answer; not as many as there could be. As with advertising on billboards, or even transportation, wasteful spending is rampant. While more people = higher chances of you hitting your target consumer, too many of your marketing dollars are spent advertising to people who aren’t interested.

3.) Transit Advertising

So long as there’s a blank commercial space to fill, advertisers will often pay top dollar to stamp it with their brand; busses, taxis, trains, cars, and even planes are no exception. Advertising on transit vehicles is just as effective as street advertising, except the adspace is moving all over the place, exposing the messaging to a more widespread geographic consumer base. As effective as it can be, it still suffers the same degree of wasteful spending that most out-of-home advertising platforms face; reaching many people beyond your target demographics.

4.) Outlet / Shopping Mall Advertising

Malls, movie theaters, sports arenas, shopping outlets, and the like; these are all prime spots to showcase what you’re selling. If you are in retail, what better place to put your ad than 100 yards away from where you can get it? Especially if people are going to be passing it all day. Sticking your advertising close to your store, or business, definitely comes with the advantage of convenience. The only thing that’s closer is advertising inside a business itself.

5.) It’s Relevant TV Advertising

Waiting rooms, lobbies, restaurants, retailers, car dealerships, or medical offices; It’s Relevant TV allows you to directly advertise to your target consumers at times they are prone to looking at a TV and receptive to what’s being played. If you’re looking for a cost-effective advertising solution with the best medium to fit your budget, then It’s Relevant is your best bet. Unlike most platforms like billboards or street advertising, which cost hundreds, if not thousands, of dollars; It’s Relevant showcases your ad on the TV for just 30–50 cents a play; letting you run a standard television commercial in diverse targeted locations across the country.

It’s Relevant features scaleability and specificity. You can limit your ad buys to geographic zones and business categories that you specify. Looking to reach people in restaurants within 10 miles of certain city? It’s Relevant TV lets you do that. Purchase ads in just those locations, and get exactly what you want while eliminating wasteful spending.

Look into Advertising on It’s Relevant TV, and put your messaging where it matters most.

Digital signage software providers and marketing companies like to squeeze as many features as possible into packages for clients; but how much is too much? You might stumble upon a company which provides waiting room TV software that satisfies what you’re looking for, but you also find out the same company provides additional, unrelated services.

Is this really a bad thing? It can be. This article will show you some things to look out for when shopping for digital signage software.

Settling on the Right Digital Signage Software

The right TV provider for your business is out there – the trick is finding it. But how do you settle on the right one? Obvious warning signs such as mandatory long-term contracts are easy to spot without a magnifying lens; it’s the subtle things that are the wolf in sheep’s clothing. Here are the top 3 things to look out for when comparing digital signage services:

1.) Unrelated Services: Say you more or less find what you’re looking for in a digital signage service; except, as you learn more about this company, you discover that they provide a lot more than just TV software for businesses. Services like personalized phone messages, WiFi-marketing, and scented waiting spaces. The additional services pile up and are marketed as “differentiators” or “one-stop shops”.

But what’s bad about getting more? There’s a convenience attached to going with a provider that caters to multiple needs; however you lose out on quality.

A television software provider that has spread its eggs into 10 baskets is not putting 100% into any single one of them. And they certainly aren’t providing your business with the best digital TV software on the market. Unrelated services not relevant to the TV take away time and focus towards creating the best TV experience for your business, and viewers- which we would argue is more important than some of the other considerations.

2.) Focused Content: TV software that is well put-together, but only features industry-specific content, is a red flag. While our research shows that this is the largest concern for medical offices, it can be a problem for any industry.

But why is it a problem? In the case of medical offices, a digital TV display that shows exclusively medical-related content tends to bore or frustrate patients. Patients visit a doctor’s office for medical-related issues – that doesn’t mean they want to watch medical-related TV while they wait. While it might seem like straight up medical TV is a “good fit” for medical waiting rooms – it tends to reduce patient satisfaction, which can have an obvious negative effect on future visits.

Digital Signage Software by It’s Relevant TV

TV is potentially the longest; definitely the most impressionable, part of a visitor’s experience. For this reason; It’s Relevant TV focuses exclusively on delivering quality custom TV content. IRTV does not dabble in other marketing industries, instead they have build a feature-rich platform and network with the ability to mix in your own videos, social media posts, and marketing messages to visitors while they wait. Because It’s Relevant doesn’t distract itself by trying to provide more than the best TV experience possible, businesses can count on it to deliver just that; a TV experience which exposes visitors to your messaging in a positive way, encourages return visits, and strengthens your brand.

If you’re shopping for forward-thinking TV software, check out It’s Relevant TV.