Business TV Service | It’s Relevant TV’s Custom TV Networks

It’s Relevant TV’s business TV service is the best fit for waiting rooms, lobbies, and dining areas. A better alternative to cable TV packages in general, It’s Relevant comes loaded with features designed to improve visitor experience, showcase your services, and generate more followers on social media. It’s TV designed with businesses in mind, with all the tools to help you succeed.

Related: “Should I Cancel Cable? A Better Alternative to Cable TV For Business“

If you have any questions, or if you’re curious to see what It’s Relevant TV can do for your business firsthand, chat with the TV experts at ItsRelevant.com. Otherwise, keep reading for a closer look at some of IRTV’s best features.

The Business TV Service with the Best Content

The key to a great custom TV network is the content. However the trick for actually getting it to work is having enough videos that are the right length. What brings it all together is having videos that are short-form, with enough variety to appeal to any and all audiences. The biggest challenge facing do-it-yourselfers when creating their own custom TV network is hitting all 3 of those points.

It’s Relevant TV’s got you covered.

With over half-a-million videos, IRTV features the largest library of licensed short-form content in the world. New videos are added daily, which are screened by real human beings to ensure that every piece of content is safe and family-friendly. Boasting 50 categories of mainstream content that you can turn off/on individually at any time, you won’t find another business TV service that’s easier to manage; especially one with such fun and diverse content to keep your visitors entertained.

Attention spans are limited whilst waiting. People generally prefer shorter videos in these situations.

A Better Way to Highlight Your Services

Better than posters, flyers, and signs; putting your services on the TV is the best way to get visitors to notice them. Displaying them alongside fun and interesting content is even better — doing so gently educates viewers on products or offers while they’re in a good mood. When someone’s in a good mood, they’re generally more receptive to anything you have to say, or sell to them.

It’s Relevant TV is all about creating a good experience for your visitors, but it’s also dedicated to helping you generate more business by getting your services more traction. It’s Relevant accomplishes this through its free side adspace. If you have an image of an ad, or message that you want visitors to see — you can put it on the TV.

Whether it’s a monthly special, a sale on a particular item, or a reminder for an upcoming event, you’re able to communicate with your visitors in a truly unique, and more effective way. There’s no limit to the amount of ads that you’re able to upload, and you’re also able to upload your own personal videos to play in between It’s Relevant’s licensed content. It’s a great way to use any videos you have laying around.

Do you have videos on YouTube? Get more mileage out of them!

A New Way to Gain Followers on Social Media

Is your business on Facebook, Twitter, or Instagram? If you’re not on at least one of those, you’re missing out. Whether you’re using your accounts to post ads, showcase upcoming events, or raise awareness for organizations that your business supports; social media is a great tool to reach folks. The more followers you have, the better.

The great thing about real followers is that you can count on them being interested in you.

There’s something about your brand, or your posts, that they like enough to follow your pages. Which is great, but it only goes so far. How do you get more followers? Beyond followers telling friends/family to follow you, it can be difficult; especially if you work for a dentist, hospital, or urgent care.

Do you follow your dentist on Instagram? Or your doctor on Twitter?

Probably not — but you might be surprised to see posts totally unrelated to teeth, health, or anything professional; you might find great stories, or pictures of your doctor engaging in activities that you might have in common, which you never would have imagined them doing. If you knew that those were the kinds of posts you’d see, you just might follow them — you might even be more receptive to any marketing messages you see in between.

It’s Relevant can display those posts on your business’ TV.

Business TV Service + Social Media

People follow X, Y, or Z on social media because a thing is funny, or interesting; they don’t typically expect those things from a restaurant, car dealership, or doctor’s office — but there are some really funny and creative businesses out there. If you put those posts on the TV and show your visitors the kinds things they can expect to see if they followed you, you can bet that you’ll get more followers.

It’s Relevant TV is the only custom TV network with live social media integration. By connecting It’s Relevant to your social media pages, it allows you to syndicate your most recent posts directly to your TV. There’s no risk of any negative posts showing up; the only posts that appear on your TV are the ones made by you or your staff. Even better — the technology is fully automated; just set it and forget it, It’s Relevant does all the work for you.

The Best TV for your Business

The best business TV service isn’t cable, it’s custom television. Cable and satellite TV simply can’t compare to the features, and the amount of control that comes with the alternative. If you have questions about It’s Relevant, or custom TV networks in general; visit ItsRelevant.com and chat with the TV experts there. Or you can get started with a self-install kit by visiting http://rele.tv.

Mood Media Files For Bankruptcy: What’s Next For Mood TV?

Mood Media, a company that provides TV (Mood TV) and music solutions (Muzak) to businesses, has announced that it is filing for bankruptcy as of early July 2020. This marks the second time that the Texas-based company has gone bankrupt, which begs the question: “What’s next for Mood TV?”

Mood is a reported 680 million dollars in debt, making it fair to anticipate cuts or changes to the service. A reduced support staff in particular isn’t out of the question when it comes to these companies’ responses to an immediate solution. Less updated content, or lower quality content may also be an option for them. Alternatively; users could potentially see an increase in ads on their TVs due to providers lowering the cost of running ads on their network in order to cope. Bankruptcy is rarely good for customers, creating distrust, and certainly showcases poor management and bad planning.

How are other TV providers doing during Covid?

Advertising budgets shrunk drastically during the first 6 months of 2020. Brands just aren’t spending what they used to on ads due to COVID’s impact on the market; which is bad news for Mood Media, Outcome Health, or any other streaming service that relies heavily on selling ad space to stay afloat.

TV technology works, without the ads

Anything can happen to the market; and when something does — like it did with COVID-19, these ad-supported TV companies struggle to find solutions to bridge the gap caused by a sudden decrease in ad spending. A better solution for business owners is a tv platform alternative that doesn’t rely on support from selling ad space to outside companies. You want to find a service provider who can be a strategic thought-partner and wants your business to grow and succeed; not a someone whose goal it is to make money off of selling ads on your television.

Related Article: “Free TV Services: What’s the Real Cost?“

A Better Solution for the Business Owners

Ads shouldn’t be dominating your restaurant, lobby, or waiting room television. In fact, too-many-ads was probably one of the reasons you cut cable in the first place. Factor in a reduced level of service and support, especially now, and you begin to wonder why you’re continuing to use it.

Your TV should work for you and your business.

Whether you’re ready to make a change and switch to a new custom TV network, or have questions about what features are missing from your current TV; you can chat with the TV experts here. You can also go the DIY route and utilize a TV network and their content and overlay your own messaging by using brand new TV technology found at: http://rele.tv

Looking for Alternatives to Mood Media’s Mood TV in Light of their Bankruptcy?

Mood TV / Mood Media Corp files for bankruptcy.

If you’re a business owner who is currently using a custom TV network at your location(s), you know that custom TV is the future of business television. However if you’re currently using Mood TV, you might want to consider looking into a better alternative to the service. As of early July 2020, Mood Media announced that the Texas-based company would be filing for bankruptcy — for the second time since 2017.

Whether you’re a current user, or if Mood TV was at the top of your list of options; there are services out there with more features and less ads that you should know about. This article is your guide to settling on the best TV for your business, by the end you should know exactly what to look for in a custom TV network. However if you’d rather chat with a live TV expert and bring any questions you might have, you can schedule a call with one here.

Not in the Mood to deal with Mood TV?

You’re not the only one. Luckily Mood is not your only option. It’s Relevant TV is the best on the market when it comes to content, technology, and strategic support. Subscribing to the service gives you access to half-a-million videos spread across 40+ categories, which you can turn on/off at any time. The categories are like channels, except that you can block out the ones that aren’t a fit for your business. The videos are all short-form, which is important for waiting rooms, lobbies, and waiting areas.

Variety is what works.

With short videos and varied content, you appeal to a much larger audience; there’s a much higher chance of seeing something you like. The content that people enjoy the most are the little things they wouldn’t have found on their own. You want fun, or interesting segments that visitors can take something away from; whether it’s a joke, a fun fact, a travel destination, or a life-hack, showing them creates a positive experience for your visitors and builds trust in your brand.

Your brand – which they can see right on the TV.

It’s Relevant TV is about Connecting Your Visitors to Your Brand

Visitors will know exactly whose TV they’re watching with your brand/logo prominently featured in the corner. It’s Relevant gives you the ability to upload and manage your own personal messages; whether it’s scrolling side-ads, or actual videos – you can put it on the TV for visitors to see.

Your videos play seamlessly between IRTV’s licensed content.

The videos are 100% automated, meaning the technology does all of the work for you. All you have to do is select your own videos/messages and hit Upload when you want them to appear on your TV, It’s Relevant does the rest. Other services often require you to manually build a playlist. Playlists are bad, especially looping playlists — they’d have the opposite effect of what you’re paying good money for. Companies are very good at making playlists sound like effective business tools — don’t fall for it.

Your TV is not just a digital sign.

It’s Relevant is more than digital signage, it’s real TV. The service provides more of what people enjoy watching, and less of the “computer screen feel” that digital signage companies employ. People don’t like watching signs, they like watching TV, and TV is what you get with IRTV.

The Best Custom TV Network for your Business

It’s Relevant TV comes with the world’s largest library of licensed short-form content, a fully automated video system, an easy-to-use interface, live social media integration, and a dedicated support staff that’s there to troubleshoot any questions that come up. Whether that sounds like what you’re looking for, or you’re still on the fence; chat with the TV experts at ItsRelevant.com to see what the technology can do for your business.

Salon Reopening: Top 3 Tips For Making Customers Feel Safe

Is your salon reopening? Are you and your staff prepared to make your returning customers feel safe? Whether you are, or you’re still working on it — you’ve come to the right place. This article will dive right into the top 3 tips and tricks for reopening your salon amidst the Coronavirus.

Related: “Top 5 Ways to prepare your business for reopening after COVID-19.“

1.) Salon Reopening? Communicate with your Customers!

People just spent the past few months being told to stay indoors and limit contact with others because of a deadly virus; they’re going to be anxious about going anywhere — much less a salon. Because of that, prioritizing visitor comfort has never been more important. You want your customers feeling stress-free when they visit, but you need a way to communicate your efforts and demonstrate the lengths you’re going to keep them safe.

The TV is the best way to communicate with your customers!

Specifically, the one in your salon. Hands down — if you want someone to see something, put it on the TV. In this case, putting up important health and safety reminders for visitors to see while they’re waiting is a great place to start. Whether they’re waiting to be seen, waiting for hair to dry, or dye to settle in; people do a lot of waiting in salons, which means a lot of chances to get your messages across. Messages like reminders to wear masks, stay 6ft apart from others — or more reassuring messages communicating how your stylists are wearing masks, gloves, or going extra lengths to sterilize their tools and keep the space sanitized!

Learn more about how to communicate with your customers through the TV here.

2.) Cleanliness is Key!

Let’s be honest — salons are great about keeping everything tidy. When your highest-selling service results in hair falling all over the floor, keeping things clean is second nature. However, COVID-19 urges you to step up your game a little. For starters, face masks are a must — that much goes without saying. Secondly, a good way for visitors to feel at ease- other than distracting them with good TV, is to put a hand-sanitizer dispenser somewhere with sight, and reach. Customers will feel a lot better!

Lastly, is diligence. Putting together a cleaning routine and making sure everyone is on board, and sticks to it, goes a long way; especially if visitors are seeing how hard you and your staff are working to keep touch-surfaces nice and clean. Always keep an eye out for something that needs wiping-down!

Related: “Top 10 Secrets for Creating the Best Waiting Room.“

3.) Get Visitors to Come Back!

If you followed #2 and your customers didn’t regret stepping outside to get a haircut — the next step is getting those visitors to come back. The easiest way to get someone to come back is to give them a reason to; most salons offer a long list of services that just about any customer can take advantage of — the trick is getting visitors to notice, or ask about them.

Sadly — posters and flyers just don’t cut it.

In the same way that the TV can be used to communicate health and safety tips, it can also be used to deliver important marketing messages to your customers. Putting ads for additional services on your salon’s TV is a guaranteed way to get more people taking advantage of them.

In general, if you’re having difficulty fitting marketing into your budget, a custom TV network is a great way to reduce cable costs while also getting a platform that comes with free advertising space. For more information about how this sort of TV technology can improve your salon, visit It’s Relevant TV.

Inexpensive Marketing: Budgeting Post-Coronavirus (COVID-19)

Businesses left and right have suffered major setbacks in light of the spread of Coronavirus (COIVD-19). If you’re a business owner, you’re probably facing budget cuts right now, or looking for ways to make your marketing dollars count. You’re not alone. Businesses across the country are trying to make ends meet; cutting spending wherever possible and doing what’s necessary to stay open or reopen strong.

We all must be prepared for change.

Your Marketing Budget: Adjusting to the Change

Making a list of your monthly spends, identifying the essentials, and cutting the non-essentials is the first logical step.

If you’re having difficulty deciding on what to cut; try giving each item on the list a rating of 1-5 in terms of importance. Cut back on, or reduce, the lower-rated items and go from there. The list will get narrow fast, and there are bound to be things you’re hesitant to get rid of.

Marketing is often one of the first areas to go when companies have to make necessary reductions. And while it’s easy to cut a big ad buy or commercial production, there are inexpensive, even free solutions, that can be put into place to help you adjust to the changes.

It’s important to keep in mind that your changes are meant to be temporary!

Factor that into your decision-making if it helps. The silver lining from the Coronavirus fear is the possibility that some of these changes you are being forced to consider may actually benefit your business in the long run. Giving your list of expenditures a scrub and re-evaluating what’s important from time to time is a good practice in general.

Too many businesses only get around to cleaning their budget when it’s an emergency. Regardless, after a hard look at your spends, you should be able to get a better understanding of what your business can, and can’t do without.

Focus on Creating Revenue Generators

Does your business have a TV? Are you using a service for it like cable, satellite, or DirecTV? If so, you may want to consider cable replacement. Specifically, a custom TV network.

READ: “Should I Cancel Cable? A Better Cable Alternative for Businesses“

Costing less than the average cable subscription, a custom TV network is the best way to generate revenue from your business’ television. It gives businesses the power to deliver important revenue-generating messaging to visitors in a meaningful way, while providing them with controlled programming to keep them happy. When you’re using your TV to promote your business’ services, you’ll have more people taking advantage of them.

Custom TV Network: Where to Start Looking

As businesses reopen in the near future, keeping visitors happy and feeling safe is going to be more important than ever.

Things will go back to normal, but you can bet that the news will still be talking about the Coronavirus. COVID-19 isn’t going to disappear overnight. Even after the ALL-CLEAR, there are going to be people who are still anxious to reintegrate. Something as simple as a custom TV network can go a long way towards helping your visitors feel comfortable. COVID-free TV is better for everyone.

Start your search here: It’s Relevant TV – Custom TV Networks for Businesses.

It’s Relevant TV has a feature that allows you to block out world news about things like the Coronavirus, which is a great way to keep Corona-coverage from impacting your business. For more great tips on preparing your business for reopening, check out the article below.

READ: “Top 5 Ways to Prepare your Business for Reopening After COVID-19“

Reopening Your Business? Get Coronavirus News Off Your Business’ TV

Are you finding it difficult reopening your business with Coronavirus news getting in the way? Business owners across the country are quickly discovering that the TVs in their own locations are hurting them. As customers start to return, you want them feeling safe when they visit; a news story advising viewers to “Think twice about going out!” playing on your wall is a bit counterproductive.

Turn off the TV until you find something better to put on it!

COVID-19 coverage isn’t slowing down anytime soon. Your hands are going to be full enough as-is maintaining a clean, and comfortable environment that you won’t have time to police what’s on the TV. Nor should you have to; you should be able to set it and forget it without needing to worry about what’s playing.

Related: “Top 5 Ways to Prepare Your Business for Reopening After COVID”

Coronavirus News Out, Custom TV Network In

The solution to the coronavirus news problem is a custom TV network. Specifically, one that gives you control. More and more business owners are recognizing the value in custom TV software; not just for its ability to control what’s on the TV, but for its potential as a marketing tool as well.

Which would you rather pay for? Cable TV + Competitor Ads & Negative Content OR A Custom TV Network + Peronsal-Branded Messaging?

The answer should be obvious. If that’s not enough, those of you looking for a good reason to get rid of cable, HERE’S 10. The short of it is that cable’s great in homes, but bad for business, and ultimately lacks even the most common features that come with custom TV software. But first and foremost, you need to be prepared to get Coronavirus news off your business’ TV.

Related: “Top 5 Risks of Coronavirus News in your Business”

The Best Cable TV Replacement for your Business

If you’ve had enough and you’re interested in learning more about custom TV networks, start your search with It’s Relevant TV. Topping the charts as the most feature-rich cable TV replacement on the market, It’s Relevant is the best example to use when comparing similar services.

Reference: itsrelevant.com

Whether you’re a restaurant, car dealership, salon, gym, urgent care, dentist, or even a whole hospital system or sports arena– It’s Relevant can better serve your TVs, improve visitor experience, and help you hit the ground running as doors reopen and we get the ALL-CLEAR.

Market Trends: A Closer Look At Business Ad Spending

The recent pandemic has changed the way that businesses are approaching and handling ad spending. With consumers in quarantine, and businesses closing left and right, it’s not surprising to hear that new marketing trends are emerging as a result. One such trend that the market is observing is reduced ad spending from traditional brick and mortar businesses, but increased spending from tech, and online-based businesses.

Businesses that are Reducing Ad Spending vs Businesses that are Increasing

Bed Bath & Beyond, Marshalls, and Dicks Sporting Goods are prime examples of retailers that are cutting back on their ad spends; whereas tech companies like Apple, website companies like Godaddy, and streaming services like Disney+ are all bulking up their spends.

According to Winmo, Apple alone saw an increase of +$51.6 million in ad spending compared to February of 2020.

Winmo

With so many stores closing, you aren’t going to see the same kinds of ads you’re used to seeing; the ones encouraging shoppers to go out and buy-buy-buy. Because of that, businesses that aren’t limited to a physical location have a bigger advantage.

Also worth noting is the rise in ad spending in the food industry.

Despite their dining areas being closed, franchises such as McDonald’s, Wendys, and Burger King are spending a lot more on ads; reminding customers about the various delivery options that are available. More than just cable TV, you’ll see more and more of these ads on streaming services due to an increased number of people working from home.

Ad Spending Down? Consider a New Approach

Three words: Custom Television Network.

When ad spends are on the low-end, it’s the perfect time to explore some of the new marketing tools that are out there. Specifically, ones having to do with the TV. Just about every business has a TV, and 100% of businesses have something they’re trying to sell. The TV in your business is the best tool to promote your services, and your brand. But that’s only possible with the right business TV software.

Recommended: “The Best Marketing Tool 2020: Your TV“

In addition to being the best place to put your TV advertisements, custom TV networks are incredibly cost-effective. One business TV provider in particular, It’s Relevant TV, features live social media integration and over half-a-million videos to entertain your visitors with. This not only helps generate more followers on social media, but delivers your marketing messages in a more meaningful way.

Car Dealerships: How To Compete With Online Car Buying Sites like Carvana

Car buying sites and apps like Carvana, Carmax, and TrueCar are changing the way that people are buying and selling cars. The trend of buying things online has grown tremendously over the past 10 years; a convenience that’s no longer limited to clothes, furniture, or anything small enough to fit in a box. Now because you can make a purchase as big as a car from the comfort of your own home, the automotive industry is experiencing a major shift in the way that cars are bought and sold.

If you own or operate a dealership, you know how frustrating it can be to lose customers to an online retailer. Fortunately, there are certain measures you can take, and new technology to consider that can help strengthen customer retention, and even generate new business.

See: “The Top 6 Dealership TV Systems: Comparing Custom TV Offerings.“

The Rising Threat of Car Buying Sites

At the time this article is being written, many businesses- dealerships included, are closed because of the Coronavirus. Due to the fact that many customers are stuck at home, or practicing social distancing; if someone is in the market for a new vehicle, chances are that they’re going to explore car buying sites in order to limit contact with others. Because of this, services like Carvana are thriving more than ever before. Stocks in Carvana, specifically, went up a whopping 68% since last March.

Additionally, an article published by Forbes labels car buying sites as “The Best Way to Buy a Car in the Age of Coronavirus.”

Virus or not, car buying services didn’t need a worldwide pandemic to get ahead of the game; their success was inevitable. Competing against these alternative means of buying and/or selling cars isn’t impossible, but it’ll take some clever strategizing and forward-thinking.

3 Key Steps to Competing Against Car Buying Sites

Step 1.) Make Your Dealership Shine! If the Coronavirus left any sort of lasting impact on the way that business is conducted, it’s CLEANLINESS. Even after the country gets the ALL-CLEAR, you can count on folks practicing social distancing, or even wearing masks in public. The anxiety isn’t going to go away overnight. In fact, the bar for what constitutes as “a clean establishment” is likely going to be set high. Do what you can to keep surfaces and waiting areas clean. Offer sanitizer; a small, but meaningful gesture. You want your customers to be comfortable and stress-free when they visit your dealership.

See: “Top 5 Ways to Prepare Your Business for Reopening Post-Coronavirus.“

Step 2.) Revisit Your Social Media Pages

If your dealership isn’t on Facebook, Twitter, or Instagram; consider getting it on social media- especially Facebook. If you do have a presence, but your pages aren’t up-to-date, blow the dust off and make an effort to craft regularly-scheduled posts. Dedicate a member of your staff to make a daily, or even bi-weekly posts to ping your loyal followers. The more active your are, the more likely your posts are to get shared. The more your posts are shared, the more likely you are to generate more followers on social media. Followers are generally the best folks to market to since they’re already following you; and they’re more likely to make a purchase with you.

Related Article: “Social Media on TV: Businesses Become More Social with their Customers” & “Top 3 Reasons to Get Social Media TV Software for your Business.”

Step 3.) Brush Up on the Latest Waiting Room Technology

Waiting room technology is ever-growing. In the past, if you had a TV in your waiting area, you’d put cable on it and call it a day; whereas today, you have your choice of cable TV alternatives to pick from. Alternatives that not only tend to be more cost-effective than cable or satellite TV, but are a lot safer, and come with all kinds of features made with your business in mind. The elements that make up the best car dealership TV vary based on your dealership’s specific needs; however, the following article should give you a good idea in terms of what to look for: “Car Dealership TV Systems – The Top 5 Most Important Elements.“

Car dealerships are among the best users of custom TV networks; having no shortage of videos, promotions, and marketing messages to entice customers with. Deciding between a cable TV subscription that doesn’t block out ads from “Bob’s Better Automobiles,” vs a custom TV network that promotes your own brand is an easy choice.

Related Article: “Should I Cancel Cable? A Better Cable Alternative for Businesses.“

Interested in a Custom TV Network for your Car Dealership? Start Here

Whether you’re new to waiting room TV technology, or you’re switching from a service like Spectrio, or Automotive Broadcasting Network (ABN); the best TV solution for car dealerships is It’s Relevant TV. Featured in an article published by Automotive News, It’s Relevant stands out from its competitors by having the lowest cost, whilst being the most feature-rich.

It’s Relevant TV for Car Dealerships features the world’s largest library of licensed, short-form content at over half-a-million videos. Additionally, it’s the only service that features live social media integration; displaying your most recent Facebook, Twitter, and Instagram posts for visitors to enjoy alonside IRTV’s fun and engaging content. See what’s out there, but don’t settle for less than what IRTV delivers.

READ: “What’s the Best Dealership TV Service for Waiting Rooms?“

Top 5 Ways To Prepare Your Business For Reopening After COVID-19

If you’re one of the many business owners who had to temporarily close, or adjust the ways you’re serving your customers because of the coronavirus, having a strategy in mind for reopening is a smart move. Especially when there is a high likelihood that the virus may make a resurgence in the Fall.

Whether you’re an urgent care center or dentist office with a waiting room, or a restaurant with a dining area; creating a safe environment for your visitors is going to be paramount. Even after the pandemic ends, people are still going to be nervous about going anywhere.

Here are the top 5 ways you can prepare your business for reopening:

1.) Cleanliness: Make your Business Shine

Nothing is going to be more reassuring post-COVID than a clean, and spotless environment. When the pandemic does eventually come to an end, it won’t be overnight. Even with businesses reopening, it’s going to take some time before the public settles down, and isn’t feeling as germaphobic. Therefore, it’s important to keep up with your new cleansing/disinfecting routines.

Read: “Top 5 Factors to Enhance Your Business Environment.”

2.) Consider Seating & Spacing

Social distancing is likely to persist even after the country is given the ALL-CLEAR. You can expect people to find comfort in maintaining distance from one another. They will also have greater appreciation for businesses that make an effort to space-out seating for them. Now the idea isn’t to put traffic cones on sofas, or nudge visitors apart with a long stick; but reducing chairs, tables, or putting up a friendly sign for customers to be mindful of spacing is easy, and a step in the right direction.

The trick is getting visitors to notice the message.

The best way to get visitors to notice your messaging is by putting it on your on your TV, which you can learn more about HERE.

3.) Communicate your Efforts to your Visitors

Working hard to make your environment safe and accommodating isn’t going to mean a whole lot if no one knows you’re going the extra mile. Don’t let your efforts go to waste. Communicate with your customers in any way that you can; via social media, email, or a big sign outside of your business. Whatever it takes to get the message across.

One of the most effective ways of communicating with your visitors that your business is safe outside of telling them, is showing them. Advise your staff to wipe-down counters, touchpads, and other surfaces frequently. Putting out hand sanitizer, if you haven’t already, is also a good idea. Lastly, your TV is one of the best tools you have to remind people that your business is a safe place to visit, and come back to!

Research: Television for Businesses.

4.) Keep the Coronavirus off of your Business’ TV

We don’t mean disinfect the screen, though it’s good to clean it once in a while.

The last thing you want visitors to see is a news story about “WHY YOU SHOULD STILL THINK TWICE ABOUT EATING OUT,” or “WHY IT’S STILL NOT SAFE TO RESCHEDULE THAT DENTIST APPOINTMENT.” News coverage can be bad for business in general, but it’s worse when there’s a major health crisis like what we’re experiencing now.

A COVID-free TV is better for your business!

The public is anxious enough without the TV reminding them that they’re “constantly at risk,” especially when they have mustered the courage to return to your business. We’re all very well-informed at this point. Simply changing the channel doesn’t help either, you’re simply trading one problem for another. Consider looking into cable TV replacements for businesses and get rid of those problems.

Read: “The Top 5 Risks of Coronavirus News in your Businesses.”

5.) Encourage Visitors to Come Back

Getting your customers to visit after reopening your business is great, getting them to come back is even better. After being away from your business for a time, you need to become part of their routine again. So give them reasons to come back! Whether it’s a sale, a new sandwich, a limited time offer, or a promotion; educating your visitors on products and services they can take advantage of is extremely important.

How you go about educating them is the key.

The TV is a best place to start. You could put up signs and hang posters all over the inside of your business, and yet, 9 times out of 10 visitors will be able to tell you what was on the TV instead of what was on the poster. (“What poster?”)

It’s frustrating, but it’s true. Fortunately, more and more business owners are realizing this, and are taking advantage of the TV’s ability to get people to notice things by putting their own content on the TV.

It’s a growing trend that has businesses taking control over what’s on their TV. Instead of showing ads from competitors, or unsettling news, businesses are able to display custom-tailored content as well as their own promotions, giving visitors a good experience and reasons to come back. If you’re interested learning more about cable TV alternatives, schedule a demo with the TV experts at itsrelevant.com.

Read: “Should I Cancel Cable? A Better Alternative for Businesses.”

Top 3 Steps to Remove Bad Reviews From Yelp and Google

Bad reviews hit businesses hard. Having a bad review, or a one-star rating, show up whenever new or even repeat customers search for your business might as well be a big sign that says: “DON’T COME HERE.”

Often times that’s EXACTLY what it says.

While there’s no way to easily delete a negative review that’s impacting your business, there are ways of getting around them. You want to avoid these kinds of reviews, and generate new positive reviews instead. There is great technology out there to encourage exactly this.

Step 1: Finding the Bad Reviews

Before you can act on negative feedback, you have to find it first. Knowing where people are posting about their experiences in general is the best place to start. Whether you own a restaurant, an urgent care, a dentist office, or car dealership; if one of your visitors has a bad experience- i.e., one so bad that they feel compelled to leave a negative review. Chances are that review can be found on Google. Other popular review sites include: Yelp, TripAdvisor, and Citysearch. Look up your business on each one of these sites, if you haven’t already, and see what people are saying.

Step 2: Addressing the Bad Reviews

A good practice for any business owner is to dedicate a member of your staff to finding any negative reviews that might be out there. Most review sites have the option of commenting on someone’s post. If you’re able, address it ASAP! Remember- it’s important to be as polite, understanding, and considerate as possible with your feedback. The original poster might never see it, but you can bet others will. And your response is more for everyone else, than it is for the person making the complaint in the first place.

Responding to Comments Makes a Difference

Seeing your responsiveness goes a long way towards those viewers giving your business a chance in spite of a bad review. In some cases, your responsiveness is more important to people than whatever misstep you, or your staff, might have made in the first place. Responding to feedback is a quick and easy way to fix things.

On rare occasions. you may be able to get a once-frustrated-customer to change or remove a negative review entirely.

Yelp SC4 — What you put on the TV is important!

In addition to being aware of these reviews, you need to address the concerns in a way that prevents people from having negative experiences in the first place. The most common negative reviews we’ve observed, in no particular order, are; visitors complaining about loud TVs, the [political] news, long wait times, rude staff, and shabby waiting areas. Fortunately, most of these problems can be resolved fairly easily.

Yelp SC6 — It’s not always about the food.

If visitors complain about what’s playing on the TV, consider a business-friendly cable replacement, or a custom TV network. When a visitor says that a member of your staff was rude, address the complaint and work with your staff. If you receive complaints about the cleanliness of your space, or other environmental issues, check out this article about the Top 10 Secrets for Creating the Best Waiting Room.

Step 3: Give Visitors a way to Leave You Feedback Directly

Giving your visitors a way to leave feedback is one of the best ways to prevent negative reviews from showing up on sites like Yelp and Google. Plenty of complaints are simple enough that they can be resolved on-the-spot if your visitors can be empowered to say something while they’re there.

How you go about this is up to you. Whether it’s a box, a billboard, or an email they can address specifically, you can’t go wrong. Some businesses even provide a telephone number customers can send a text message to in order to voice their opinions. However, more important than the “how,” is getting your visitors to know that they can come to you directly if they have a complaint, or grievance. Your TV can help.

One of the best ways to encourage on-site feedback is through messages on your TV. Consider investing in waiting room technology that allows you to customize what’s on your business’ television. We recommend visiting ItsRelevantTV.com as a great place to start. By being proactive with your environment and publicly asking for customer opinions directly, you will be able to address the bad reviews before they ever hit the sites, and encourage the posting of positive ones.