Profanity, graphic imagery, and other questionable content is present just about everywhere you look. It’s in the news, your favorite TV shows and movies, and &#@% it if it isn’t in this sentence.
But not in your family-friendly business, right?
Profanity and other such explicit materials are, for the most part, censored on network TV. This is thanks to FCC regulations. But all networks, especially the cable ones, are starting to push the boundaries a bit. And as they do, you run a greater risk of showing things that may turn off your customers.
When you’re eating out at a family restaurant, or waiting to see a doctor, or even getting your car serviced. In all of those instances, there’s almost always a TV hanging in sight. And rightly so, because what’s more comforting and familiar than television? Turn it on, tune to the news, and your visitors see this…
Now after a warranted spit-take you might ask yourself, “how did this happen?” – It’s the afternoon and not only are bad words being spoken, but they are also being written on the screen.
Jake Tapper, the CNN anchor and host of this segment did warn viewers saying “We have to warn you some of the language you are about to hear is explicit and might be disturbing…” But what can your customers do? Tell the kids to “look away” or just leave the room entirely? It’s 4:52PM in the afternoon and they are stuck, watching something you never intended for them to see.
Then, more recently on the morning of August 4th, we caught this one live on the air at 8:52AM. A guest known for using the F word, uses the F word and the network admits that it could have been avoided:
A Realization for Business Owners
The important realization: you don’t have control over what appears on your TV. As business owners you can only have so much power over what’s shown on your screen. Sure enough, you can choose which channel is playing, but have no control over the programming within. Without control or the assurance that what’s going to come on is family friendly, you run the risk of exposing your customers, clients, and anyone else who visits your business to things you might not want them to see or associate your brand with. Like…
It’s unlikely that any respectable business owner would willingly show a story with such strong expletives, or profane content to his or her visitors – but that’s the risk of running cable television in your business. You don’t know what’s going to come on.
It’s Relevant TV is the cable alternative for businesses. It gives you control over what plays on your TV. It’s a service designed for your business televisions. Our vast living-library of television content is risk-free, filtered, and family friendly – you don’t have to worry about people being exposed to anything you don’t want them to see. Even the daily news that’s delivered is done so without the blood/guts/gore that we see more and more on network TV. You control what content your visitors see based on which categories you choose – all while educating them on services you offer and getting them engaged with your social media.