IRTV: Top 5 Misconceptions About It’s Relevant TV

It’s Relevant TV is a lot of things, but there’s also a lot of things it isn’t. When it comes to what’s on your TV, separating fact from assumption is important to your business, and your bottom line. This article will address some of the common  misconceptions people have about IRTV.

1. IRTV is NOT a Looping Display

You might have seen “custom TV networks” that turn out to be nothing more than a short list of dry/boring videos that loop endlessly – It’s Relevant TV is not one of these networks. It’s Relevant works with content providers and pulls its ever-changing content from a library consisting of over half a million videos. These videos play seamlessly and can be mixed with your own content to for added customization. It is not a looping display that pretends to be TV.

2. IRTV is NOT Expensive

It’s Relevant TV is designed to make you money while costing less than the average business cable service. IRTV gets people to come back more, and spend more by educating visitors on additional services your business offers. It’s Relevant features space on the side for you to showcase any ads, reminders, or images that you want people to see. IRVT helps generate more revenue and repeat business each month by focusing on customer retention. Check out the ROI Calculator to see how much you could be generating each month with It’s Relevant.

3. IRTV is NOT Hard to Use

A TV channel for businesses that is fully customizable, allows you to manage content categories, integrate social media, and upload personal ads/videos for everyone to see has to be pretty complex, right? Not at all. It’s Relevant can be easily managed through virtually any phone, tablet or computer. The customization features are broken down into self-explanatory tabs that are straightforward, easy to navigate, and accessible anywhere.

4. IRTV is NOT Cable TV

Cable TV is an expense which gives nothing back, gives you no control beyond manually changing the channels, and is plagued with competitor ads that you’re literally paying for visitors to see. It’s Relevant is none of those things. And while each IRTV is a living, breathing, TV network – it isn’t cable. IRTV is a vital tool designed to improve visitor experience and improve your business in ways that cable can’t.

5. IRTV IS Worth Making the Switch

Change can be hard, but it’s worth exploring when that change can improve visitor experience, or help generate more revenue. People say “don’t fix what isn’t broken,” however staying the same forever can be just as bad. Being set in your ways might close doors to new, and innovative ideas your competitors will happily open, which is why it’s important to give it a look.

Business Owners: Putting Your Own Custom Videos On Your TV

Putting your own custom videos on the TV is a great way to improve your business. If you read the article: Top 3 Ways to Put Custom Videos on Your TV, then you understand the reasons why It’s Relevant TV has become the go-to for businesses looking for ways to put their own videos on TV.

If you haven’t seen it, keep reading. This article will talk about pros and cons of putting your own custom videos on your screen, and how you can make the most out of them, and your TV.

The Pros of Having Your Own Custom Videos

1. You Have Control: When you’re running your own content on your TV, you’re in control of what comes on. Whether it’s videos or a slideshow of pictures, visitors aren’t going to see anything except what you want them to see. When you decide what’s on, you also choose what’s off. You can keep repetitive news reports, fires, stabbings, explicit language or adult situations off of your TV.

2. It’s Your Brand: Videos that you produce, or videos that you pay to have produced, belong to you. It’s your brand, it’s your image, and it’s whatever message you want to get across to people visiting your business. Custom videos are also a great way to feature spotlights on staff, or experts in your field with relevant things to share. When it comes from you, you are the authority.

3. It’s Unique: By putting together your own custom content, you’re making something unique for your business’ visitors to experience. The right video and personal message can make all the difference when it comes to first impressions, a memorable experience, and how well you compare to competitors.

The Cons of Having Your Own Custom Videos

1. Shallow Library of Content: Custom videos are only really effective when you have enough of them. People get tired, or even annoyoed, when they see the same videos looping again and again. Having too few videos makes for a bad visitor experience, and can lead to a bad impression of your business/brand overall.

2. Boring / Uninteresting Content: People look to TVs in businesses to help pass the time, so it helps to have things on the TV that will interest them or put them in a good mood. Having just your own custom videos might be off-putting to some people. If visitors are only seeing your messaging and brand when they look at the TV, you risk overexposure. It’s a good idea to have a balance of content you want visitors to see, and content they want to see.

3. The Cost: Ditching a monthly cable bill and replacing it with a library of personal content definitely saves you money in the long run, but unless you have a vast library of content at the ready, the cost of producing your own personal videos may require a large up-front investment.

Mix Your Own Custom Videos With It’s Relevant TV

It’s Relevant TV creates custom TV networks for businesses. It combines the best aspects of television and digital signage. IRTV delivers content that is interesting, engaging, and helps get your messaging across. Your own custom content is intermixed with a library of half a million videos – presenting  visitors with your messaging in a way that makes them receptive to what you want them to see.

With It’s Relevant, there’s no cost beyond the subscription fee which is often less than the cost of cable. There’s no need to break your bank on production costs in order to build up a library of content. You can mix one or many videos with IRTV’s library of content, keeping however many videos you have fresh.

The goal with any custom content is to get people to notice your messaging so they come back more, and spend more. It’s Relevant TV offers a demo of the platform so we suggest scheduling an appointment to see if it fits your needs.

Top 3 Things to look for in your Waiting Room TV Software

If you’re reading this, then you’re probably interested in learning more about the different kinds of TV software available for waiting rooms in businesses, medical offices, and the like. As a business owner, manager, or owner of a practice, it can be hard to find time to sift through all the options out there. If you’d like to save time, check out It’s Relevant TV. It’s an all-inclusive TV software and TV program provider that can meet most needs.

If you’d like some more details, here are the Top 3 Things to look for in a quality waiting area TV program:

1. TV Software that is Engaging

Much like the Field of Dreams phrase: “If you build it, they will come,” if you hang a TV in your waiting room, people will look at it. Once they see it, you want them to continue to watch it, and that’s the tougher part. It’s important to have something on the TV they will enjoy. Owners like to put cable on their televisions, which is great if you’re at home. But in a business setting, or medical office the programs are too long and not as engaging.

Slideshows or industry-related looping displays suffer the same kind of problem. Simply put: They’re boring, and people aren’t going to watch them on the TV. You need waiting room TV programming that will catch people’s attention and give them a reason to keep looking. IRTV for waiting rooms is a tool that helps draw attention to your TV, and gets visitors to notice important messaging you want them to see.

2. TV Software that is Easy to Use

Waiting room TV programming that is difficult to use, set up, or manage, can be frustrating beyond words. TVs shouldn’t be difficult. Owners should be able to put something on the TV with as little effort as possible, while being able to walk away with the confidence it’s going to work without them constantly needing to come back and fix things. IRTV is the “set it and forget it” of waiting room TV software. Straightforward and easy-to-use, you’re able to customize and control every aspect of the service through our digital signage app; from your phone – regardless of where you are.

3. TV Software that is Inexpensive

The best waiting room TV software is one that doesn’t cost an arm and a leg. Cheap cable TV is the standard for many business owners, but in the end, you always get what you pay for. Monthly cable bills stack up, and if your cable subscription is nothing but a flat expense, consider an alternative that actually gives back.

IRTV brings a noticeable ROI to your business. The engaging content gets visitors watching the TV, while your messaging educates them on reasons to come back. The It’s Relevant ROI Calculator can show you just how much additional monthly revenue you can make if you switch.

It’s Relevant TV is All You Need

It’s Relevant TV is engaging, easy to use, and inexpensive. The short-form, family-friendly content informs, entertains, and gets people looking at the TV. Managing It’s Relevant is done through an easy-to-use control panel/app that is straightforward; and technical support is available at your convenience. Other services cost you money, It’s Relevant TV makes you money by getting people to come back more, and spend more.

Schedule a demo with It’s Relevant TV and discover how it can help improve your business.

Apple TV Digital Signage: An App for Medical Offices and More

Digital signage remains one of the most effective marketing tools for medical offices to take advantage of, and your Apple TV is the perfect platform for a custom digital signage solution that more and more practices across the country are getting excited about.

Getting the Most from Your Apple TV

TV + Technology = new ways to explore creating a better experience for visitors. If you have an Apple TV for your office, or are looking to get one, you need something to put on it.

Getting the most out of your Apple TV means finding a balance between showing your messaging and showing video content. Most people searching for digital signage are assuming people will want to watch their digital messages at length. The reality is most people will quickly tune out if they don’t see something interesting on the TV. So how can you get some great content? DirecTV is an option with Apple TV, but cable just isn’t for waiting rooms. It’s for home settings. 30-60 minute television shows just end up being white noise in medical offices. You’d be paying for something people are ignoring when they could be seeing your messaging.

Apple TV has lots of television apps that let you stream Netflix, Hulu, and other popular services. If you’re using one of these  in your waiting room however you may find yourself in trouble. Remember: showing these channels in a public setting is illegal. You can’t do it. Not without putting your business at risk. Too many offices put Movie/TV DVDs or Netflix-like services on their TVs without realizing they are violating the licensing rights. This can make you a target for legal action. You can read more about the risks of using services like Netflix in your waiting room here.

With DirecTV Now, DVDs, Netflix, and Hulu out of the question, what else is there?

A Better Digital Signage Solution

It’s Relevant TV, available on Apple TV’s App Store, is steadily becoming the go-to for Urgent Care Centers, Dentists, and Medical Offices across the country. It’s Relevant TV combines the best aspects of television with digital signage by featuring a library of over half a million videos that can play alongside your custom messaging. All videos are short-form, family-friendly, and can really improve patient experience. Divided into 40+ categories, there’s something for everyone to enjoy – giving your practice something unique.

IRTV content puts people in a good mood, which is the perfect time to expose them to your brand. By showcasing ads on the side, you can educate patients on additional services you provide, getting people to come back more, share more, and ultimately bring more revenue to your office.

It’s Relevant is fully customizable, inexpensive, engaging, and easy to use. Find out more and schedule a demo at: http://www.itsrelevant.com

Business Advertising: Make Your Marketing Dollars Count

When it comes to the game of business advertising, finding the best way to make your marketing dollars count is tricky. Between commercials on TV, ads on social media, highway billboards, newspapers, or the sides of buses – there’s no shortage of advertising options. This article will explore some of those options, while looking at just how much you can expect to spend, and what you’ll get back in return.

Business Advertising Options:

The following is a closer look at the examples listed above – which are among the more common mediums businesses use to market. The fees can add up quickly:

– TV Commercials: (Local: $50 – $1,500+ / National: $342,000+ per ad)
– Facebook Advertising: ($7.19 @ 1000 per thousand impressions)
– Google AdWords: (Avg: $1 – $2 per click / High: $50 per click)
– Billboards: ($3,000 – $30,000+ per month)
– Local Newspaper Ads: ($7.25 – $43.50 per week)
– Bus Ads: (Small: $150 – $600 / Large: $3,000 – $6,500 per month)

Settling on an option that’s right for you depends on who you’re trying to reach, and how much you’re willing to spend. There’s no one right answer. Business advertising is like that. But you have a choice – find what works for you and your business. Trial and error are the parents of experience.

Find ways to measure your success. Add in promotional codes, or keywords that people use when they shop or use your services. These are things that you can track back to the individual ad platforms you are using. As you discover what works for you do more of it.

Making Your Marketing Dollars Count

Looking at all of the methods posted above, you could pay a lot to get your brand where people will notice it. But does that guarantee it will get people to actually visit your business? The short answer is no. It doesn’t. Making your marketing dollars count means getting more back than you put forward. It also means avoiding slip-ups like in the picture below:

Don't let this be your ad.
We saw this on the way to lunch the other day. Do you think the advertiser knows that their ad has been covered by the bus’s vent? Don’t let this be your ad.

Advertising Inside Costs Less and Gives You Longer Impressions

An alternative to marketing outside your business, is marketing inside of it. The logic of advertising to people already inside your business can sometimes go over people’s heads. The general idea is that it’s easier to give visitors a reason to come back than it is to convince them to visit for the first time.

On top of that, you want to have enough time to deliver your message. Just think about it. How long can someone actually look at a billboard for? If you are driving you probably only have 3-4 seconds. This is why advertising in your own space is great. While you have someone visiting your physical location, you have a longer period of time to educate them about your business than you would on a billboard or TV ad outside.

There are lots of ways to take advantage of this. Mounting posters, printing brochures, and having staff talk to people all do a decent job of getting some messaging across. When it comes to effective internal marketing there’s one option that really stands out… Using your TV!

It’s Relevant TV For Your Business Advertising

It’s Relevant TV, is TV designed with businesses in mind. Focused on customer retention over customer acquisition, It’s Relevant is an alternative to cable that gets visitors to come back more, and spend more. The TV platform features ad space to get your messaging across to visitors, and  the short-form, family-friendly content gets people watching. Once they are watching they are engaged longer to see your messaging.

It’s Relevant TV combines the best aspects of digital signage and TV. Why limit yourself to external advertising when you can pay less and get more by adding It’s Relevant to your mix? That’s business advertising done right, and marketing dollars well spent.

 

Business Marketing: Top 3 Mistakes Business Owners Make With Their TV

Business marketing is a fickle thing. Between all the tools, platforms, and ways to get your messaging across, too few realize the potential of their TVs; and those that do are at risk of a few common mistakes. This article tackles the top 3 mistakes business owners are prone to making when it comes to their TVs.

1. Using Netflix, Hulu, and DVDs

The growing number of business owners who put recorded movies or shows on their TVs without realizing the risk is at the top of the list. Netflix, Hulu, DVDs, and streaming services are not for commercial use – meaning you cannot play them in your business without being at risk for heavy fines. The people who own the rights to that media take licensing very seriously. You can read more about Netflix-like licensing rights in the following article: Using Netflix: Don’t Put Your Business At Risk.

Legality aside, feature-length films and TV shows don’t compliment business settings. Long-form anything isn’t ideal for waiting rooms, bars, restaurants, or medical offices; they’re for home settings. Furthermore, they do nothing to help your business marketing, brand, or bottom line, when just a TV could be used to improve all 3.

2. Cable Subscriptions

Running cable in your business follows the same classic blunder of running services like Netflix or Hulu – the content just isn’t ideal for business settings. While legal, cable television is a moneypit many fall into. You pay an increasingly costly cable bill each month to put something on the TV that brings nothing back to your business.

In addition to being a growing expense, cable invites competitors into your business. You have no control over commercial ads from competing brands showing up on your screen for visitors to see while they’re in your business. A well-placed ad at the right time could turn a regular customer over to a new brand, taking them away form your business. In the end, what’s worse is that you’re paying for all of this to happen.

Cable is great at home, not so much in your business.

3. Dry/Uninteresting Content

Owners who recognize the potential for their TVs to be effective business marketing tools are free of the costs and problems that usually come with cable. But without cable or a streaming service, where will they get interesting content from? Custom videos or looping displays aren’t without their own drawbacks. They run the risk of their content either being too boring, repetitive, or even gross/graphic in some cases.

Boring Content: We all know what boring content is, and how it makes us feel. For TV it’s videos and messaging that people either aren’t interested in, or isn’t enticing enough to get their attention. Back-to-back videos of your brand, specials, or things you want people to see might be perceived as annoying, causing visitors to tune out your message.

Repetitive Content: Looping displays that show the same videos over and over again is a good way to turn people away from your message. Unless your library of content has enough videos, visitors will see the same thing on repeat – increasing the chances for a bad experience. Looping video displays are a poor business marketing strategy for locations with folks spending more than a few seconds in front of the TV.

Gross/Graphic Content: This point, however relevant in a general sense, most often applies to businesses in the medical industry. Videos or informative pieces on the body, illnesses, or intense surgical procedures are usually the last thing people want to see while waiting. Apart from being unsettling, it can foster a bad impression of your brand and affect what people think of your business. Put something on the TV that will interest people and reduce anxiety.

It’s Relevant TV For Your Business Marketing

It’s Relevant TV is a television network designed with businesses in mind. Featuring a library of over half a million videos, all of our content is interesting, family-friendly, and licensed. Nexflix and Hulu’s licensing doesn’t allow you to play their videos in public – ours does.

Compared to other TV solutions, It’s Relevant is less expensive than most other cable packages. Clients who take advantage of It’s Relevant not only save money on their monthy cable bill, but the business it helps draw in pays for the service itself and more. When people ask how It’s Relevant can help their business, it all comes down to a few simple points:

1. Repeat Business: It’s Relevant recognizes that it’s easier to get old customers to come back than it is to get new ones to visit for the first time. Our platform features your brand, messages, and anything you want people to see while our interesting content draws their attention and puts them in a good mood. We give them a reason to look at your TV so we can inform them on your services, and you give them a reason to come back.

2. Get Your Message Across: It’s what we do. By mixing your own custom videos and signage with our TV content we find a great balance. By combining your brand/messaging, and our content it makes for a platform that people will notice and walk away from informed.

3. Return on Investment: Briefly hinted at up above, It’s Relevant TV provides a strong ROI. Focusing on customer retention, our service gets people coming back more, and spending more – improving your business, and your bottom line. Check out the link to our: ROI calculator and see how It’s Relevant can help improve your business.

 

Netflix For Businesses: Finding A Netflix-Like Service For Commercial Use

Finding a Netflix-like service licensed for commercial use is a challenge that a lot of business owners face. All too often business owners will set up Netflix on their business TV without realizing, or in some cases not caring, that doing so is in violation of Netflix’s Terms & Conditions. The actual cost of licensing a movie or TV show can range from hundreds to thousands of dollars – which is far more than most businesses are able to set aside for their TV budget.

Netflix isn’t licensed for commercial use; so can you show Netflix in public? The short answer is no.

The Draw of Netflix-Like Services

The variety of movies and TV shows available on Netflix, mixed with welcoming atmosphere it generates, simply can’t be beat. So much so that people will break the law in order to play popular movies on their TV and hope no one finds out – it isn’t worth putting your business at risk. Legality aside, it’s not hard to see why a service like Netflix is something business owners gravitate towards. Below is a short list of luxuries people look for in Netflix-like streaming services:

1. Content: Popular movies and TV shows that people recognize or watch at home are familiar, help pass the time when waiting, and reduce anxiety in cases like medical offices. Having thousands of videos to pick from beats putting your own library of content together.

2. Pricing: Not counting Netflix’s rate of $10/month, which is a literal steal and not a rate that includes commercial use, a lot of streaming services and TV display packages are less expensive than the cost of cable – saving business owners money in the long run.

3. Investment: The idea, or hope, of getting a worthwhile return from something that costs money is a sound sentiment. Whether it’s more revenue, more business, or even positive reviews – getting a lot without spending a lot is always nice. Who doesn’t appreciate a good investment?

Movies & Long-Form TV Shows Aren’t the Best for Businesses

Netflix-like streaming services may seem like the ideal thing to throw on a TV, but there’s one fact to consider. By and large, cable, and other TV packages, are designed with a home setting in mind. The shows may be familiar to visitors but people aren’t at a business or office to watch 30+ minutes of a TV show.

It’s Relevant TV is Netflix For Business

It’s Relevant TV is a platform with a lot of advantages. The service, designed with customer retention in mind, gives users control and comes with all the features business owners look for in a TV solution, and more:

1. Content: It’s Relevant TV’s content comes from a library of over half a million videos spread across 40 categories. All of that content is short-form, family-friendly, and changes often giving you more opportunities to engage your visitors.

2. Pricing: It’s Relevant TV is less expensive than what most businesses are already paying for cable or TV displays.

3. Investment: It’s Relevant TV isn’t an expense. Clients that use It’s Relevant end up bringing in more monthly revenue from increased business. The following link leads to an ROI Calculator that shows how much more revenue It’s Relevant TV can help bring in per month: IRTV ROI Calculator.

4. Social Media Followership: It’s Relevant TV is able to link directly with a business’s social media accounts. Recent posts from Facebook, Twitter, and Instagram can be pulled onto the TV for people to see. Sharing the most recent posts gives visitors more reasons to follow, and encourages them to get more engaged the your brand.

5. Digital Messaging & Informing Visitors: It’s Relevant TV is designed to get visitors informed services they might not have been aware of – educating them on reasons to come back more, and spend more. It’s Relevant features free adspace on the side for business owners to utilize, allowing them to get their messages across while people are engaged with our content.

It’s Relevant combines the TV shows people enjoy watching, but allows for more control and more promotion. Visit: www.itsrelevant.com for more information.

Urgent Care: The Top 5 Things to Consider For Your Medical TV Display

Choosing a medical TV display for your waiting room’s TV is a step in the right direction. But relying on content that’s strictly medical might do more harm than good. This article highlights some of the things to keep in mind when considering what to put on your screen.

1. Interesting Content

First and foremost, you need interesting content. You want to show videos that people will want to watch – videos that are relevant to things they like. Showcasing medical-related videos with graphic pictures of the body, organs, or even informative pieces about procedures can make patients uneasy. People are looking for a distraction, so putting something up on the TV that will hold their interest and help pass the time is paramount to improving patient experience.

2. Avoid Looping Video Displays

When shopping for a medical TV display for your waiting room, you want to avoid looping displays. You don’t want your patients sitting there watching the same videos over and over again – even moreso when that content is boring.

3. More Than Just YOUR Messaging

Finding the right videos can be difficult, and finding enough of them can be feel like an impossibility. Even if you have the time, patience, and resources to make your own videos – without a break in between your messages, people will likely tune out what you’re trying to say.

4. Careful Marketing to Bring Them Back

A savvy business owner recognizes their TV’s potential to be more than just a box on the wall. With the right balance of content and messaging, your waiting room TV can be transformed into an effective tool for business marketing; one that informs visitors on your services and gets them to come back. Do your first time patients know you have X-Rays, perform physicals and can administer vaccinations? Probably not. Your TV can help inform them.

5. Family Friendly Programming

Cable TV doesn’t do a great job of filtering out inappropriate content these days. As an owner, admin or practice manager you’ll want to be sure your TV does not offend your patients. Picking the right channel or custom television system will go a long way to increasing patient satisfaction.

The Best Option For Controlling Your Medical TV Display

It’s easier said than done to put together a custom video display that people will enjoy that also features your digital messaging.

It’s Relevant TV for Urgent Care follows through where most cable and medical TV displays fall short. Focused around patient retention over patient acquisition, It’s Relevant gives you access to a vast library of content with over half a million videos. Our interesting content plays alongside your ads – getting people to notice your messaging while they’re in a good mood from watching our videos. If you have your own videos, you can set them to play in between It’s Relevant’s – providing you with a nice balance of custom videos, and evergreen content.

Don’t settle for a looping TV display that shows things people don’t want to see while they wait. Visit: http://www.itsrelevant.com/ and see how It’s Relevant TV can work for your clinic.

Urgent Care: Confusions Patients Have That Can Affect Your Business

Urgent Care Centers are in practically every city of every state. Yet, some people go their whole lives without ever stepping inside one when it might have saved them time, money, and would have been more convenient than visiting their primary care physician. So what’s the reason so many people avoid Urgent Cares? We’ve found that it’s because they don’t know what’s inside!

This article helps clear up some of the more common misconceptions surrounding these handy healthcare facilities.

What “Is” Urgent Care?

If you’re in the industry you know the answer, but most people that haven’t set foot in a UC don’t! Urgent Care Clinics are medical offices that offer examinations and treatments for colds, ailments, and minor injuries that need urgent attention. These walk-in facilities offer a long list of services that a lot of people think are only available from family doctors or primary care physicians. Urgent Cares often have night and weekend hours for patients to take advantage of when their usual doctors are either unavailable, or when they need immediate care and can’t wait for an appointment. Appointments aren’t necessary for urgent clinics. Nor do people have to be existing patients in order to be qualified for treatment.

People Don’t Know what Urgent Care Centers Provide

Urgent cares offer a list of services including, but not limited to, physicals, check-ups, flu shots, bug bites, drug testing, x-ray services, seasonal care, and family care. Without the need to schedule an appointment, people find it far more convenient to visit urgent cares instead.

People Think Urgent Cares Have Shoddy Doctors

Perhaps one of the more important points to address first, is that the physicians employed at urgent care facilities are board-certified doctors who know what they’re doing. They aren’t doctors who wandered in off the streets or med students who settled for an urgent care because he or she couldn’t make it at a hospital – they’re experts who provide communities with quick and affordable healthcare.

People Think Urgent Care = Emergency Room

The walk-in convenience of urgent cares doesn’t mean these clinics are emergency rooms. They’re not. In the event of a dire emergency there are worse places to be than an urgent care surrounded by medical staff. But this isn’t, and shouldn’t, be the go to place for emergency medical treatment. Instances where that level of serious treatment is called for falls under 911 territory, and not something you go to an urgent care for.

People Think Urgent Cares Are “Expensive”

First time patients can think it’s expensive, when it’s not. Urgent care clinics provide affordable healthcare to patients, no appointment necessary, without any kind of “short notice” fee. The business model for these clinics cater to people who want quick and effective treatment without paying the arm and leg they went in there to fix. People who can’t afford a primary health physician, or who don’t visit a doctor very often, find urgent cares to be a better fit for them.

Getting Patients to Come Back

First-time patients usually visit urgent cares with one thing in mind, and that’s whatever brought them there in the first place. People who are unfamiliar with urgent care clinics tend to be out of the loop when it comes to services they can take advantage of while there – so how do you inform them?

That’s where Urgent Care TV comes into focus. Urgent Care TV from It’s Relevant TV is a marketing tool that, rather than focusing on patient acquisition, focuses more on patient retention. It gets people to come back more. It educates them on all the reasons to come back.

It’s Relevant is a living, breathing TV network with a library of over half a million videos. The interesting, and family friendly content improves patient experience and exposes them to the things you want them to see. It’s Relevant TV is more than an advertising platform, it’s a tool to help connect with visitors in ways that can’t be done with cable or a looping video display.

In the end, you can expect 5 important things from UCTV from It’s Relevant:

1. Improved patient experience
They should have a better time while they are there.

2. Patient retention
If they have a better experience they will be more willing to come back again.

3. A better medical marketing strategy
Utilizing in-clinic marketing will provide your business with a more well-rounded marketing approach.

4. Improved social media effectiveness
Patients will gain an added desire to follow you by seeing the great posts you make. You are also able to target actual patients who are more likely to act upon your messaging.

5. Positive reviews
A good experience leads to a good review. Prospective patients will look at the opinions of others before visiting your center.

Business Owners: Get More Mileage out of Your Videos

Does Your Business Have A Video?

More and more businesses are creating videos and seeing the value. Videos are a great way to demonstrate a product, detail a service, or introduce people to your staff. Videos can be time consuming to create, and expensive to make. While we have observed a growth in the number of businesses making videos, the majority of them fail to think about the next step: How do you get customers to see it?

We see the video process as having two parts: Production & Distribution. Production is the planning, shooting and editing of the video. Distribution is taking the finished video and putting it in front of people. While there has been a great increase in attention paid to the production, distribution is something many forget to focus on.

Where Are You Putting Your Finished Videos?

So where do your videos go? How do you get them seen? How do you measure the success of a video you’ve made? These are all questions you should ask yourself.

We’ve found that many business owners take a “Field of Dreams” approach to video distribution. The famous quote from the movie, “If you build it they will come”. If you build a great video and throw it on YouTube, you will soon find that your intended audience will not find it automatically.

It’s similar to printing fliers. Just because you’ve printed 100 fliers and have them stacked in a box, doesn’t mean people will seem them. You have to do the work to get those 100 fliers into 100 prime locations to reach your desired audience. Video works in much the same way. Even though you aren’t passing out physical videos, you do have to think about how to place them in front of people you want to see them. Youtube, your website, community pages etc. are all places you can start. We have found a primary space for these videos should be on TV in your business location(s).

Putting Your Videos on TV

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This doesn’t have to be your TV solution.

Having your videos on TV will draw more attention to them.  It will get them seen by customers that are more likely to act upon your messaging.

There are many ways you can get your videos onto TVs in your locations. We have details the top methods in this article: 3 Ways to put your videos on TV.

The problem with most display solutions is that they loop. Unless you have a large library of content at the ready, people are going to watch the same thing again and again with no break and nothing new. Maintenance and upkeep are also issues – often needing to brave a utility closet full of wires, re-load physical drives or USB sticks, or having to hire a specialist in order to update or fix what’s on the TV.

Making the Most out of Your Videos

Putting an easy-to-use system in place that will play your videos and mix them with other TV programming is key.  It’s Relevant TV takes the majority of the work away- providing your business with relevant TV programming, and a way to make the most out of your media.

It’s Relevant is a cable alternative that provides businesses a TV solution in the form of a living network of short-form content. IRTV’s library of videos is broken up into categories for you to choose from based on your customer’s interests, and gives you full control over what’s on your TV. The service provides compliments to your own videos as well as complete management of one or multiple TVs. IRTV tracks everything so you can know how many times each of your videos were displayed, along with specific timing and location.

The big difference between It’s Relevant TV and other solutions is in the content. IRTV provides interesting and entertaining content while inserting your own messages and real-time social media for people to see while engaged.

Visit itsrelevant.com to learn more about the easy-to-use and cost effective TV solution.