Market Trends: A Closer Look At Business Ad Spending

The recent pandemic has changed the way that businesses are approaching and handling ad spending. With consumers in quarantine, and businesses closing left and right, it’s not surprising to hear that new marketing trends are emerging as a result. One such trend that the market is observing is reduced ad spending from traditional brick and mortar businesses, but increased spending from tech, and online-based businesses.

Businesses that are Reducing Ad Spending vs Businesses that are Increasing

Bed Bath & Beyond, Marshalls, and Dicks Sporting Goods are prime examples of retailers that are cutting back on their ad spends; whereas tech companies like Apple, website companies like Godaddy, and streaming services like Disney+ are all bulking up their spends.

According to Winmo, Apple alone saw an increase of +$51.6 million in ad spending compared to February of 2020.

Winmo

With so many stores closing, you aren’t going to see the same kinds of ads you’re used to seeing; the ones encouraging shoppers to go out and buy-buy-buy. Because of that, businesses that aren’t limited to a physical location have a bigger advantage.

Also worth noting is the rise in ad spending in the food industry.

Despite their dining areas being closed, franchises such as McDonald’s, Wendys, and Burger King are spending a lot more on ads; reminding customers about the various delivery options that are available. More than just cable TV, you’ll see more and more of these ads on streaming services due to an increased number of people working from home.

Ad Spending Down? Consider a New Approach

Three words: Custom Television Network.

When ad spends are on the low-end, it’s the perfect time to explore some of the new marketing tools that are out there. Specifically, ones having to do with the TV. Just about every business has a TV, and 100% of businesses have something they’re trying to sell. The TV in your business is the best tool to promote your services, and your brand. But that’s only possible with the right business TV software.

Recommended: “The Best Marketing Tool 2020: Your TV“

In addition to being the best place to put your TV advertisements, custom TV networks are incredibly cost-effective. One business TV provider in particular, It’s Relevant TV, features live social media integration and over half-a-million videos to entertain your visitors with. This not only helps generate more followers on social media, but delivers your marketing messages in a more meaningful way.

Top 5 Ways to Maximize Working From Home During Coronavirus

The coronavirus has a lot of companies and businesses working from home in an effort to combat exposure; however, not everyone was prepared to do so. Business owners without a contingency plan are quickly discovering the challenges of working from a home office regularly. Normally that might not be so difficult, however when your whole staff is forced to do the same, that’s when things get complicated.

Fortunately, there are ways to plan ahead.

During this time, it’s important to remind yourself that things will be back to normal, eventually. But until then, be a step up- by stepping up; plan ahead, and keep the following 5 tips for maximizing work-from-home effectiveness in mind.

Tip#1: Strategize a Way to Communicate with your Customers & Visitors For Reopening

The lights may be off, and your doors closed, but you still have visitors, clients, and/or loyal customers who should be kept up-to-date and informed of news regarding your business.

Communicating with your visitors- and employees, as well, will be more important than ever before.

The coronavirus is not likely to disappear overnight. Even as businesses start to reopen, it won’t be without a number of precautions, and preventative measures in regards to public health safety. Once people start coming back to your business, they will want to know what measures you’re taking in order to keep them safe. Mass emails and social media is an okay place to start; however, your customers are likely to get emails from every business to the point where they’re ignored. Additionally, the folly of social media is that not everyone follows you, and therefore isn’t the most reliable way of getting this sort of message across.

Not when tools like It’s Relevant TV exist to communicate important messaging to your visitors and employees.

Putting your important messages on your business’ TV is the best way to get it noticed by everyone in your business. Investing some time into coming up with a solution for this while you’re working from home should be priority #1. For more information about getting started with a custom TV network, start your search here.

Tip#2: Build a Workspace with Minimal Distractions

If you’re not used to working at home, it doesn’t take much. Whether it’s a desk in the corner, the kitchen table, or even a well-placed tray in front of a comfy couch; if it supports your computer, and your phone is handy, it’s enough if you can get work done. However- home office or makeshift workspace, minimizing distractions is paramount to staying on top of things.

Working at home; the temptation to relax, or procrastinate, can be very real. In order to avoid falling behind on important tasks, you should:

1.) Dress as if you were going to the office.

2.) Reduce auditory distractions: i.e. TV, videos, etc.

3.) Hang a sign on your door if you’re living with others, or communicate that you have to work hard, and focus, between during your normal (or adjusted) business hours.

Tip#3: Communicate with your Team & Employees Regularly

Communicating with your team members and/or employees is essential to staying on top of work during this coronavirus outbreak. Working from home, it’s easy to get distracted; the same goes for your employees. The best way to ensure that work is getting done is through regular scheduled check-ins, or team-updates.

The solution can be as simple as a group chat.

Setting up a group chat on messenger, or requesting daily, weekly, or even bi-weekly status reports is an effective way to keep employees mindful of their pacing, and incentivizes them to create progress goals. Be prepared for bumps in the road, especially for employees who aren’t used to working remotely. Communication is the key to both preventing, and working out problems.

Tip#4: Face-to-Face Video Meetings

“We human beings are social beings.” -Dalai Lama

Naturally, one of the downsides to working from home is the lack of social interaction. We thrive on it; some, more than others. With social-distancing in effect, most-all telecommuniction is being done via phone, email, and text messages. You might be thinking to yourself: “How is this any different than before?” We take for granted how many human faces we see in a day until we’re limiting contact.

Seeing a face is good for soul.

Consider using services such as Apple’s Facetime, or Zoom.US to get a healthy dose of human element. Hosting meetings via video chat is a great way to simulate the feeling that you’re all in the same place together. It’s more meaningful, and has a lot more heart than text, or emails.

Tip#5: Keep Morale Up Working From Home

Worker morale is a vital part to any thriving business. At a time when businesses are closing left and right, and and many Americans are working from home; there’s a million reasons morale could be suffering. It’s a good practice for business owners, or those who are managing teams, to take a few minutes out of the day to chat casually with your fellow workers and team members. Ask how they’re doing, share your own stories, or even share videos with them to lift their spirits.

Everything from a “4:00 Tea/Coffee Casual” where everyone sits down at the end of the day with something hot, and shows off their fun mugs, to designating a color for everyone to wear for the next video meeting can be enough to raise spirits and bring everyone together.

Top 3 Inexpensive Marketing Strategies for Businesses in 2020

Looking for some inexpensive marketing strategies and tips for 2020? This article features the top 3 ways to step up your marketing game for the new year. The best marketing strategies utilize the best marketing tools. The ideal marketing tool gets your messaging out there, and gets people visiting your business; that’s a no brainer- bonus points if it doesn’t cost you an arm and a leg.

If you’re interested in learning more about the best marketing tool for 2020, check out this article. Otherwise keep reading on for this year’s top 3 inexpensive marketing strategies.

#1 – Use Your TV Better!

The TV is hands-down the best way to get visitors to notice something. Take a moment to think about what’s playing on your business’ TV right now. 9 times out of 10, it’s cable; unless it’s something like a DVD, or Netflix- which is a mess of legal problems on its own. But if it is cable, ask yourself- “What is this doing for my business?” The short answer is nothing.

Many business owners don’t recognize the potential of their TV to act as a marketing tool. This is especially true for TVs that are in waiting rooms. Use your TV better by investing in a custom TV network; one that still plays content that your visitors will enjoy, but also educates them through important marketing messages, giving them reasons to come back.

#2 – Content Marketing

Show your customers, visitors, or patients what you’re made of! Whether you’re a restaurant, medical office, or a retail store- one thing is true across the board, and that’s that visitors are responsive to seeing your brand in action. People like seeing a brand demonstrate their expertise and values.

Does your business have a video library, or a channel on YouTube? Putting those videos on your business’ TV is a great way to get more mileage out of the content you’re producing and get more people excited about your brand. Have a podcast? You can do much of the same, either creating a video version of it or creating small video teasers to get more listeners on it.

#3 – Automation

Instagram allows you to share to Facebook, Twitter and Tumblr — The Instagram app allows you to share to Facebook, Twitter and Tumblr

Time is a valuable resource for any business. It takes time to do things, which costs money, and is also time spent not doing other important things. Automation helps free up precious time throughout the workday and allows you, and your staff, to devote time to other things that require a human being’s touch. The things that you can set and forget- you should set and forget. Such examples can be found in your social medial accounts.

Is your business on Facebook, Twitter, or Instagram? Are you posting to each account separately? Many of the social media platforms will automatically allow you to cross post simply by posting from one account. This saves a lot of time and will put your message on all of the platforms at once, allowing users of each to all see your messages.

Syndicating your social media posts to a medium that people will see now goes well beyond phones and computers. Your business’ TV, is the future of social media marketing. But, as you can imagine, that can be very time-consuming; however, it isn’t when it’s automated. Having a system in place that connects to your accounts and automatically displays your most recent social media posts really brings your messaging to life. There’s no better way to generate more followers than by showcasing your posts where people will see them; on the TV.

What Should Your Next Step Be?

Finding a custom TV network that’s fully automated, which features good, quality content, and allows you to promote your own videos and messaging should be your next step. The internet is full of software; enough to keep you browsing for days.

If you don’t have days to shop for the best waiting area television for your business, start by visiting ItsRelevant.com. You’ll find a cost-effective TV solution for your business that features great, quality content that people genuinely enjoy watching. It’s a solution that also gives you the freedom to promote your services, and display your social media on the TV.

The Best Marketing Tool For 2020: Your TV

Looking for the best marketing tool for the new year? Want to make your marketing dollars count? Whether you’re a big franchisee with multiple locations, or a small business owner with a humble brand; your own television can be the key to unlocking your 2020 marketing potential. To fully appreciate the best marketing tool for the upcoming year, you need to take a closer look at the TV in your waiting room.

A Closer Look at Waiting Room Television

Take a moment to think of your lobby or waiting room. Think about what’s currently on TV there. Now think about who’s watching it, and for how long. Finally, how much does it cost? -and how much revenue is it generating for your business?

Bonus Question: How many competitor ads are your visitors seeing?

These are the important things to consider; not just for your business’ television, but for your business as a whole. Here’s why:

1.) What’s Playing on your TV?: What you decide to put on your TV leaves an impression on your visitors. Many business owners like to default to the news – however the news can be graphic, unsettling, and a bit too political nowadays. It simply isn’t a fit for any waiting room. Also worth noting is that a popular TV solution for waiting rooms are DVDs, or Netflix in their locations as a cost-effective alternative to the drama of news, or the boringness of cable. This would be great- if it weren’t for the fact that playing Netflix or DVDs in a commercial setting is illegal. You can read more about the specifics in this article, but the message is clear; understand the Terms & Conditions of your TV subscriptions!

2.) Who’s Watching / How Long?: The answer varies from business-to-business. “The Who” matters because you want programming on the TV that your visitors will appreciate. Likewise, “How Long” matters because you don’t want your visitors exposed to something they don’t like if they’re waiting for a long period of time. Above all else; avoid looping playlists and displays. Nothing says “I’ve been waiting forever.” like knowing which videos are coming up next in a playlist.

3.) How much does it Cost / What is it doing for your Business?: The importance of affordability and cost-effectiveness doesn’t have to be stated. However the latter part of this point raises an interesting question; “What is the TV in your waiting room doing for your business?” Simply put, your TV should be serving your brand. All the money that goes into paying for cable or satellite TV each month could be spent towards a custom TV network. One that potentially costs less, is more effective at delivering your messaging, and is better at engaging visitors.

It’s Relevant TV: The Best Marketing Tool for 2020

It’s Relevant TV is a cost-effective programming tool for businesses looking to improve visitor experience, find new ways to deliver important messages, and generate more followers on social media. IRTV accomplishes this through carefully curating content from its library of customizable, short-form programs that people genuinely enjoy watching- packaged alongside a free rotating adspace, and active social media integration.

There’s no better, more cost-effective way to promote your services, get people excited about your brand, and grow your business. Hit the ground running for 2020 and visit ItsRelevant.com to learn more about this year’s most powerful marketing tool.

Top Places to Put Your TV Advertisement and Business Ads

So you’ve created a TV advertisement for your business, but you aren’t sure how to get the most mileage out of it.

With TVs all over the place; in homes, restaurants, doctor’s offices, car dealerships, and even at gas pumps nowadays; figuring out where exactly to play your message can prove to be a real challenge. Fortunately, this article will provide you with some useful insight, and cost effective resources to help get you going and settle on the best options for delivering your business’ messaging.

Before we begin, I recommend checking out the following article: “Top 5 Things to Consider When Advertising Your Brand“ – things like knowing who your target audience is, where they go, etc. are important starting points for the best ad strategy.

The Best Platform for your Business’ TV Advertisement is Closer than you Think

Cutting right to the chase; the best platform for your business’ TV advertisement may be the television(s) inside your business itself. Often overlooked, there’s no better, and more cost effective space to showcase your services than within your own walls. Likewise, there’s no better audience to advertise to than people who are already familiar with your brand, are loyal to your business, and might be interested in any new goods, services, or specials you have to offer them.

When it comes to marketing, one thing is true; it’s easier to get an existing customer to come back, than it is to attract a new one.

Whether you’re a restaurant getting customers hooked on your new seasonal sandwich, a car dealership getting word out about new lease rates, or a dentist showcasing specific products like Invisalign; you’re likely to generate more success by showing these promos to your visitors instead of the general public.

The Downside to Traditional TV Advertising

Traditional TV advertising is very expensive and is harder than ever to reach target audiences with. The increase in the number of cable/satellite channels combined with DVR and streaming services has increased the number of places you can put an ad, while making each less concentrated. If you are a big brand with an endless budget than standard TV advertising is likely still part of your marketing mix, but it’s likely not your most effective avenue to reach customers anymore.

Out-of-home advertising has its place, and marketing to new customers is important; but if you’re trying to make your marketing dollars count, you might not have the budget to spring for anything expensive. Digital billboards, one of the more common platforms, can cost anywhere from $3,000 to $30,000 a month. That’s a lot to set aside for marketing, especially if you’re a small business. It’s far more cost-effective, and practical, to run your own messaging on your own TV.

How to Put Your TV Advertisement on Your Television

Having a TV in your business and deciding to play your own TV ads on it is a step in the right direction; however, doing so is easier said than done.

The last thing you want is a repetitive loop of your commercials; that’s boring, and it will do more harm than good for your message.

The key to success with any TV solution is having a robust library of content. A blend of your personal videos mixed with other engaging content is the best way to deliver your messaging to visitors. The secret is getting access to licensed TV content.

Unfortunately, you can’t simply build a playlist of entertaining videos you’ve found on the internet to mix in with your TV ads; you’d need permission to play those videos in your business. As such, building a custom TV network from scratch can be very time-consuming and costly in the long run. It’s much easier, and economic, to find a service provider that builds custom TV networks as a service.

It’s Relevant TV is the go-to for businesses ranging from family-owned medical offices to 10,000-seat sports arenas that are looking to do more with their TVs. Featuring a library of over half-a-million, licensed TV programs; It’s Relevant feels like real TV that’s working for your business. The best part of utilizing their service is that your messaging will reach visitors in the best possible fashion; by playing alongside, and in between, the engaging TV programming,

IRTV is the best way to deliver important marketing messages to your customers, generate repeat business. Get them excited about your brand in a unique way!

Alternatives to Spectrio & Automotive Broadcasting Network (ABN) for Dealership TV

Looking for an alternative to your dealership TV system? Are your customers bored by it? Does it cost too much? Are you not getting what you want to out of it?

If you’re using a service like Spectrio, or Automotive Broadcasting Network (ABN), and it just isn’t working; this article is for you. Keep reading to see the reasons how your dealership’s custom TV software might be failing you, and your car business. If you’re fed up, not thrilled, or just simply disappointed with your current provider, we recommend that you start your search for a better dealership TV here.

Your Dealership TV System: What Went Wrong?

Custom TV networks for car dealerships have been around for years. While the technology has grown in the world, most of the car TV services have not. As a result, a number of the older “pioneer services” are being left in the dust by alternative providers delivering a lot more, for a lot less. Innovative ideas and technologies have transformed the dealership TV systems of 5-10 years ago into new, forward-thinking tools that are better at delivering your marketing messages, and better at entertaining your customers. If you’re browsing automotive TV solutions in today’s day and age, hone your selection by finding one that is feature-rich, and cost-effective.

A Feature-Rich Dealership TV System

If you are currently using a dealership TV system, chances are you probably liked the features that came with it, hence why you originally got it. If those features failed to live up to your expectations, or got dull over time, then you’re doing the right thing by going online and seeing what else is out there.

So what should you expect from your TV? The best TV for your dealership’s lobby is one that gets your messaging across, and provides entertaining content for customers who might be waiting for longer periods of time. It should be customizable. You should have control over more than just your own videos, but the content you’re paying for as well. More importantly; managing that paid content, as well as your own personal ads/videos should be easy, and able to be done on most smart devices. From anywhere. Lastly, your dealership TV system should integrate with your social media accounts.

Facebook, Twitter, and Instagram are often the best ways to keep in touch with your customers, generate repeat business, and get referrals. If your brand is on one, or more of these platforms – get your TV integrated! Display those posts right on your TV for visitors who aren’t following you, and give them a reason to check out your pages. If you’re interested in this feature in particular, visit click here to learn more about the automotive TV software that does it best.

A Cost-Effective Dealership TV System

Dealerships are playing HUGE amounts of money each month for services that barely include half of the features listed above. A more in-depth article comparing the top 6 dealership TV systems worth checking out can be found at the link above. But if you are currently using Spectrio or Automotive Broadcasting Network (ABN) you are likely paying way too much.

The big takeaway is that car businesses are paying upwards of $500, to $1,000+/month for their TVs. What’s truly interesting, is what those dealerships are often getting in return for that cost. The answer: A playlist.

Looping playlists, in general, are bad news. Avoid any dealership TV service that mentions the word “playlist”. Avoid them like the plague, or a live-action movie remake. A playlist is simply a list of pre-loaded videos. And whether it’s 10 minutes, 30 minutes, or an hour long, a playlist is not creating a quality waiting experience.

Neither are clips from top TV networks like NBC or CBS. Be wary of TV providers who claim to have content from those big networks. Most often, they’re just short promotional segments– a.k.a. commercials, designed to market the networks and have your customers go home and watch the full shows on their own time.

Dealership wait-time is a little longer than the average waiting room wait when looking across industries. That being said, you don’t want your customers watching a looping playlist of the same videos over and over again. It’s maddening, and creates a bad impression of your brand. Good, quality content goes a long way. Additionally, car videos showing outdated models that you no longer sell have no place being on your TV. When it comes to videos, up to date content is the best way to deliver programming to your dealership.

It’s Relevant TV: A Feature-Rich & Cost-Effective Dealership TV System

There’s only one automotive TV service that has every feature that was listed up above, and won’t burn a hole in your pocket; It’s Relevant TV. It’s Relevant has everything from the ability to upload and easily manage your own videos, access to one of the world’s largest library of licensed short-form content, and perhaps most importantly; real-time social media integration.

This is the automotive TV service you were waiting for. Partnering with brands across the spectrum, from Toyota, Ford and Subaru to Lexus and Mercedes-Benz, It’s Relevant is providing car businesses across the country with the best choice in dealership TV.

Best Channel For Your Business TV is NOT on Cable

Looking for the best channel for your waiting room or lobby TV? Cable TV is starting to move away from Business TV; making room for other companies with more compelling, and less expensive, products to come to the forefront. If you’re still using cable in your business, it’s time to consider alternatives to cable TV; especially if your business is one with a waiting room.

Read: “What’s the Best Cable TV Replacement for your Waiting Room?“

Settling on the Best Channel for your Waiting Room TV

For starters, it isn’t Spectrum’s Business TV. Shoveling out an additional pile of cash each month in order to turn your cable + phone package into a Triple-Play bundle might seem convenient and cost effective at first, but these packages have a tendency to jack-up in price after the initial trial period ends. Then what are you stuck with? Just hope that you’re not under contract if this happens. If you can, call up your provider and cancel if the surprise increased rates are too much for your budget.

Settling on the best channel for your waiting room TV means finding the best waiting room TV software for your business. For a more in-depth look at the elements that make up a great business TV, check out the following article: “Top 3 Things To Look For In Your Business TV Software.” In the end, you want a solution that is engaging/entertaining, easy-to-use, and most importantly, inexpensive.

Unbundling Your Cable TV Triple Play

Cable companies are moving away from TV. They still offer TV services; but the major companies, like Spectrum for instance, are offering up really attarctive internet and phone bundles to businesses for the first time. The telecom company that boasts superior internet, phone, and TV services, has launched a cable + phone package for businesses that’s under $69.00. Compared to how much you might spend on other media bundles from other companies, $69/mo is actually really good.

What many business cable customers don’t realize is that the TV portion of their cable bill was likely the largest part of it. With these new offers, you can remove the TV and keep cable for your internet and landline phones.

This is great news because there are much better TV services out there for businesses that can run off the internet connection. They cost less than cable and do a lot more for visitors and the business itself. What you choose to put on your business TV is important, as is budgeting your monthly spending. The best waiting room TV solution is one that is cost effective; but also and one that satisfies the role of entertaining visitors-in-waiting.

The Best Waiting Room TV Software is It’s Relevant TV

The best business TV solution on the market is It’s Relevant TV. It’s Relevant provides you with the best combination of channels your marketing dollars can buy; one that lets you effortlessly control what’s on your TV. The software transforms your TV into a fully-customizable, personally-branded marketing tool that continues to feature TV programs while also highlighting promotions for your business.

It’s Relevant TV is the way to go if you want a cable alternative that is tailored to you business, and one that serves your customers. When it comes to medical office waiting rooms, bars and restaurants, car dealerships – or any business with a television; using cable TV is a thing of the past. Explore what’s out there, but start your search here.

Top 3 Marketing Podcasts Business Owners Should Be Listening To

Marketing podcasts are a great way to tap the minds of experts who know a thing or two about marketing strategies or growing a business. The world of business podcasts is hardly new; however if you’re like many business owners who are just tuning in and discovering what’s out there, finding the best podcasts that are relevant to your business can be overwhelming. This article will highlight the top 3 marketing podcasts that any new, or savvy business owners should add to their routine.

1.) Digital Media & TV Strategy for Businesses

Want to make your TV work for your business?

Presented by It’s Relevant TV; a leader in custom TV solutions for medical offices, car dealerships, and restaurants across the U.S., Digital Media and TV Strategy for Businesses is a weekly podcast which explores recent trends in digital media and television marketing, while also promoting best practices for business owners who want to get the most out of their television, social media, and video integrations.

If you’re looking to do more with your business’ TVs, are interested in marketing inside your business, or want a greater social media followership, then Digital Media and TV Strategy for Businesses is the marketing podcast for you.

2.) Social Media Marketing Podcast

Hosted by Social Media Examiner, Social Media Marketing Podcast airs insightful interviews from leading social media marketing experts as they explore how successful businesses utilize social media, devise new strategies, and gain noteworthy advice on improving social media marketing.

3.) Success Made Simple

Success Made Simple, hosted by world renowned speaker and author Dr. Dave Martin, is a must for success-driven business owners. This podcast features interviews from experienced businessmen, marketing experts, and celebrities who share their individual success stories and tips on how to improve your brand’s image and marketing strategies.

Auto Show Marketing: What Dealerships Can Learn From Auto Expos

Auto Shows are a grand affair. Top brands from all corners of the US gather together to show off new models, talk about new technology, and explore new trends in the industry with experts, innovators, and car enthusiasts alike. With so much coverage and exposure, it’s no surprise that brands have taken auto show marketing seriously. But should they?

This article will go on to explore the declining trend in car shows, take a closer look at why so many major carmakers are bailing-out, and even suggest a better way to invest those marketing dollars.

Auto Show Marketing: A Fading Trend

At the time of this article’s release, the New York International Auto Show is just beginning. It is just one of many big annual car shows that, like the NAIAS or The Chicago Auto Show; attract hundreds of thousands of visitors, and feature hundreds of new models each year. Usually, those numbers are nothing to scoff at – however for the first time ever some major car brands are thinking twice about attending.

It’s not because of cost, but rather practicality.

Some of these larger automotive shows really push marketing budgets. Cost of attendance at these things can cost upwards of millions for a single week! Bigger brands don’t have trouble putting forth the money, but regardless of whether or not they can afford it, the question becomes “is it really worth it?”

The Growing Problem with Car Shows

The people who purchase spaces at these events spare no expense. It’s go big, or go home- So of course it’s going to cost millions for the space, the stage, and all of the lights, carpeting, and furniture – all of which are branded, brand-consistent, and designed to stand out and steal the splotlight. The problem? So is everyone else’s space.

Some of the major carmakers who are backing out of these grand auto shows are citing the presence of competition on the show floor as being the reason for calling it quits. It just isn’t worth it – not when they could be getting better mileage out of those millions outside of the show. As a result? The major brands are looking for new ways to invest their money, and achieve true ROI.

A Better Use for your Auto Show Marketing Budget

The same energy, flare, and attention that goes into sprucing up your space at one of these big auto shows could go a long way at your brand’s dealership locations. Making sure the people you have attracted to the door enjoy their visits, and ultimately decide to purchase from you is of the utmost importance. And it’s something you can likely achieve for much less.

By investing that time and money into improving your waiting areas, show floor, and amenities, you’re improving the things that really make a lasting impression on the people who are visiting your dealerships – which are really the people you want to impress, and please, to get them to purchase. Customers are the ones driving your product around, they’re the ones who will buy from you again, and they’re the ones who will talk positively about your brand, for free, and recommend you to friends and family. The right approach, and the right message, go a long way.

Getting the Message Across with It’s Relevant TV

If you’re investing some of your marketing budget on branding and enhancing visitor experience, the TV is a great place to start. How you get your message across to visitors is just as important as the message itself. TVs are effective at getting people’s attention. If you put something on a TV people are watching, 9 times out of 10 someone is going to see it.

It’s Relevant TV is a television service that more and more dealerships are switching to. It doesn’t come with the high monthly cost, lack of control, or risk of competitor ads that cable does. It replaces all of those things with a custom channel that’s easy to manage, is fully customizable, and allows you to showcase your own personal videos, messaging, social media and brand. It’s a great way to get all the things you want noticed, and all the content that comes with it is designed to keep people entertained, and informed. All while keeping brand consistency across the board.

Creating a Business Ad Network Using TVs

Business ads are a great tool for, what else? Improving business. However having business ads is only half of the game. In order to get your time and money’s worth out of those ads, you need a platform for them to run on – you needs TVs. TVs let us get messaging across better, and faster than anything else out there – and it’s as simple as putting TVs up in public places and selling ads. This article will highlight a few things to consider when creating a business ad network.

Business Ad Network 101

Think of all the places you see ads these days. TV, radio stations, highways, on buses and billboards, in newspapers – even in front of YouTube videos. They’re everywhere.

How can you capitalize on this trend?

Leveraging ads in businesses is the fast-track to becoming reaching customers. Showcasing your ads inside a business gets visitors exposed to your brand, and more importantly, educates them on services they might not have been aware existed – services they’ll come back and take advantage of. It’s a win-win, and a great way to market your business.

Combining Digital Signage Software with your Business Ad Network

If you’re serious about building a business ad network, you need more than just ads for it to be effective. A signage system that loops the same ads again and again is no good, and could be harmful for your message. You need to pace it with content in between ads; doing so will make it look, and feel, like a real live television network. But you need content to do this, and licensing content is expensive. Fortunately, there’s a solution.

IRTV Can Power Your Business Ad Network

It’s Relevant TV brings the best in digital TV signage and waiting room TV software. With a network library of over half a million videos, your business ads can be uploaded and played alongside fun, and interesting content. IRTV’s videos are split into 40+ categories you pick and choose from – everything is fully customizable, and can be controlled through a digital signage app on your phone. From anywhere.

Plain as day – if no one is looking at the TV, no one can absorb your ad message. It’s Relevant gets visitors to look at the TV by mixing programming with your ads. When you combine those ads with IRTV’s content, you create a living network tailored to your business. One that’s designed to get people to come back more, and spend more.

Visit itsrelevant.com, and explore building your own television ad network.