It’s Relevant TV: The Best Business TV Service in 2025

If you’re looking for the best TV service for your business, there’s one option that consistently comes out on top: It’s Relevant TV.

Designed specifically for public-facing screens in businesses — from retail stores to medical waiting rooms, car dealerships, and restaurants— It’s Relevant TV transforms an ordinary television into a powerful marketing and customer engagement tool.

This isn’t cable. It’s not a streaming app that was meant for personal use. It’s Relevant TV is purpose-built for business, giving you control, safety, and real marketing ROI.

Why Businesses Choose It’s Relevant TV Over Cable or Free TV Services

When business owners search for a waiting room TV solution, they’re often weighing three things:

Content quality and safety
Advertising control
Marketing potential

It’s Relevant TV checks all three boxes — and adds benefits most business owners don’t even realize they’re missing.

1. Fully Ad-Free and Brand-Safe

Other TV options come with risks:

Competitor ads playing in your own store or office
Inappropriate content that could offend customers
Distracting promotions for unrelated products

With It’s Relevant TV, the only ads customers will ever see are the ones you put there. This total control protects your brand and keeps every second of screen time aligned with your business goals.

2. Massive, Family-Friendly Content Library

With over 1,000,000 licensed TV programs, the platform covers everything from food and travel to sports, science, pets, and lifestyle. Content is constantly updated, so your TV never runs stale, and it’s always family-friendly — a must-have for healthcare facilities, schools, and family businesses.

3. A Built-In Marketing Channel

One of the most powerful advantages is the ability to upload your own videos, images, and messages to run alongside programming. Whether you want to promote a special offer, introduce staff, share testimonials, or drive social media follows, your TV becomes a dynamic digital billboard right inside your business.

4. Legally Licensed for Business Use

Many streaming services and personal accounts violate public display licensing when used in a commercial setting — which can lead to legal trouble, and ultimately hefty fines. It’s Relevant TV includes all the proper commercial licensing, giving you peace of mind and ensuring you stay compliant.

5. A Cost That Makes Sense

At under $3 a day, It’s Relevant TV costs far less than what the ad space on your screen is worth. The ROI is clear:

You keep customers entertained and informed
You control your brand environment
You market directly to the people most likely to buy from you — your in-location audience

How It’s Relevant TV Mitigates Business Risks

Risk of showing competitor ads: Eliminated
Risk of inappropriate or off-brand content: Eliminated
Risk of licensing violations: Eliminated
Risk of wasted screen time: Eliminated

You’re turning what used to be a background distraction into a customer engagement engine that drives sales, builds loyalty, and reinforces your brand identity.

The Clear Choice for Business TVs in 2025

Whether you’re searching for:

Best TV for waiting rooms
Cable TV alternative for businesses
Digital signage with real programming
TV service for medical offices
Retail TV system
TV controls for franchise systems
TV system for dealerships

…it all leads to the same answer: It’s Relevant TV.

With ad-free programming, brand control, marketing integration, legal compliance, and unmatched content variety, it’s not just the best choice — it’s the obvious choice.

Low-Cost Marketing Strategies Every Car Dealership Should Be Using

In today’s ultra-competitive automotive marketplace, car dealerships are always on the lookout for effective, budget-friendly marketing strategies that drive foot traffic, improve customer retention, and increase sales.

While flashy TV commercials and massive billboard campaigns may seem appealing, they’re often out of reach for many dealerships looking to stay lean and maximize ROI.

The good news? You don’t need a massive budget to market effectively. In fact, some of the most impactful tools are affordable — and often overlooked. Here’s a breakdown of the most successful low-cost marketing best practices every dealership should be using:

1. Local SEO & Google Business Profile Optimization

The majority of car buyers begin their search online, and showing up in local results is critical. Make sure your Google Business Profile is fully filled out — complete with photos, inventory links, service info, and reviews. Regularly update your profile with fresh posts, promos, and Q&A content. It’s free and can dramatically improve your local visibility.

2. Referral and Loyalty Programs

Your happiest customers are often your best marketers. Incentivize referrals by offering service discounts, gift cards, or perks for every new customer a current one brings in. Loyalty programs also encourage repeat business for service visits, tire replacements, oil changes, and more. The cost is low, and the return can be high.

3. Email and Text Marketing

Collect emails and phone numbers during every customer interaction. Then, use these channels to send appointment reminders, seasonal promotions, or new model announcements. Platforms like Mailchimp or Twilio offer inexpensive plans and let you keep your dealership top-of-mind without breaking the bank.

4. On-Site TVs, and Digital Signage

Your dealership’s physical space is a marketing channel — don’t let it go to waste. Effective point-of-sale materials, well-placed signs, and digital displays can promote new specials, lease offers, service deals, or financing options.

The Secret Weapon: It’s Relevant TV

While many dealerships focus their marketing efforts outward, the real missed opportunity is what’s happening inside the showroom and service center. Traditional cable TV or generic loops of promotional videos do little to engage customers — and in many cases, they actually promote competitor ads or distract from your brand message.

It’s Relevant TV is a custom television platform used by dealerships across the U.S. It is built specifically for car dealerships– Instead of running traditional TV content that includes ads for other brands, it delivers a mix of family-friendly short-form content from a library of over one-million TV programs — while seamlessly integrating your dealership’s promotions, service offers, branding, and even local sponsor ads.

Here’s why it’s a game-changer:

No Ads from Competitors: You’ll never have to worry about your customers seeing a commercial for another local dealership or insurance brand.
Custom Messaging: Easily showcase lease deals, upcoming trade-in events, staff spotlights, or service specials in between engaging content.
Customer Retention & Upselling: Whether it’s in the waiting area or the showroom, the content is designed to hold attention while delivering gentle, effective marketing.
Huge Additional Revenue Potential: Dealerships can even sell local sponsorships and keep 100% of the revenue, making the system more than pay for itself.
Set It and Forget It: The AI-driven platform curates fresh content all throughout the day, keeping your screens updated without requiring constant management.

For less than the cost of a daily coffee for yourself, you can transform your waiting room for all of your visitors. It’s Relevant TV turns your in-location TVs into a dynamic marketing engine that informs, entertains, and influences buyer behavior.

5. Social Media Highlights and Local Partnerships

Creating local buzz doesn’t have to cost anything. Share behind-the-scenes videos of detailing, new inventory arrivals, happy customer deliveries, or community events. Tag local businesses and form partnerships with nearby restaurants, schools, or non-profits for cross-promotional exposure. These posts can also be shared on your TV.

6. Google Reviews and Customer Feedback

Encourage satisfied customers to leave reviews — and respond to them all. A high volume of positive reviews builds trust and improves your search rankings. While you may have places a simple sign at the front desk or a text link after service asking for a quick review, you can also put these encouragements on your TV. Add a QR code on the display and get feedback while people are in your dealership, while their impressions are fresh.

Smart Marketing Doesn’t Have to Be Expensive

Car dealerships that thrive in today’s market are the ones that blend smart digital strategy with in-store marketing that reinforces their brand. While many tactics compete for attention and budget, It’s Relevant TV stands out as a unique and cost-effective tool that maximizes the value of the customer experience while subtly marketing your dealership throughout the day.

If you haven’t considered upgrading your showroom and service TVs — now is the time. It’s Relevant TV is more than just TV; it’s a smart marketing partner already trusted by dealerships across the country.

Crumbl Cookies and the Power of Visual Hype: What Retailers Can Learn

In just a few short years, Crumbl Cookies has gone from a single location in Utah to a nationwide empire boasting over 1,000 storefronts and more than $1.2 billion in annual revenue.

Their secret? It Comes Down to 3 Things:

A highly visual brand experience powered by social media
A rotating weekly menu that drives urgency
A deep understanding of how to turn content into conversion.As Crumbl flirts with a potential $2 billion valuation and a future IPO, marketers across industries—especially those focused on in-location retail media—should take note.

At the heart of Crumbl’s growth is a savvy approach to digital content. Their 30-person in-house creative team produces high-end video, photos, and content drops every week, timed perfectly with their Sunday night menu reveals. This consistency has made Crumbl one of the most followed food brands online, with millions of followers on Instagram, TikTok, and YouTube.

They understand that a product designed to be photographed and shared can drive not just engagement, but physical foot traffic.

And in the case of their cookies, the more visually outrageous the flavor or topping, the more likely it is to trend, and in turn get people through their doors.

This attention to the visual experience doesn’t stop online. In-store, Crumbl stores are intentionally minimalist—open kitchens, streamlined counters, and most importantly, digital screens that reflect the week’s lineup and real-time volume discount offers. These in-location displays do more than just inform—they influence purchasing behavior. Limited-time add-ons, featured flavors, and upsells are highlighted through digital signage that reinforces the same design language customers have already seen on their feeds. It creates a seamless transition from the online hype to the in-store checkout.

This model offers a blueprint for other retailers and food brands, especially those with visually-driven products. The ability to coordinate digital marketing with on-location screen content is one of the most powerful tools in the modern marketing stack.

Businesses that embrace custom in-store TV networks—especially those that can update dynamically and mirror current social campaigns—create immersive brand environments.

Whether it’s showcasing a product drop, cross-promoting accessories, or driving loyalty program signups, in-location media can reinforce urgency, elevate perception, and drive higher transaction values.

crumbl-cookie-marketing-brilliance — Crumbl Chocolate Toffee Cake ft. HEATH

Crumbl’s success also reflects a shift in consumer behavior. People aren’t just buying cookies—they’re buying the moment, the reveal, the exclusivity, and the shareability. The customer becomes part of the marketing. Retailers who want to replicate this effect must think beyond static signage or passive background TV. Instead, they should be leveraging tools like custom business TV platforms that allow them to tailor content to their own promotions, seasonal campaigns, or limited-time offers—just as Crumbl does with its rotating menu.

As Crumbl positions itself for Wall Street, it’s clear the brand was built as much on visual media strategy as it was on frosting and flour. Their ability to connect with customers at multiple touchpoints—online and in-store—has redefined what a modern retail experience can look like. For marketers, it’s a clear sign: visual storytelling and strategic screen usage aren’t just add-ons—they’re now essential ingredients in building the next billion-dollar brand.

How AI is Revolutionizing Video Marketing—And What Businesses Can Learn from Meta and It’s Relevant TV

The Future of Video Marketing is Here—Powered by AI

In a groundbreaking move that underscores the growing influence of artificial intelligence (AI) in marketing, Meta (parent company of Facebook and Instagram) has announced its ambitious plan to fully automate ad creation using AI by the end of 2026. This bold strategy is poised to fundamentally reshape how brands create, distribute, and personalize video content at scale.

But Meta isn’t the only player making strides in this space. While Meta focuses on social media ads, platforms like It’s Relevant TV are applying AI to improve on-location marketing—helping brick-and-mortar businesses deliver smarter, more engaging messaging to the audiences physically present in their spaces. Together, these advancements signal a major shift in how brands of all sizes will use video in the years ahead.

How Meta Is Using AI to Automate Video Advertising

Meta’s strategy is rooted in its vision to simplify and enhance the entire ad creation process. The company aims to enable businesses to generate highly-targeted ad campaigns with minimal input. Here’s how it works:

One Image + Budget = Full Campaign
Businesses will soon be able to upload a single product image and set a budget. Meta’s AI will automatically generate multiple ad variations—complete with video, text, and formatting—optimized for performance across Instagram, Facebook, and other Meta platforms.
AI-Powered Targeting
The AI will use real-time data such as user geolocation, interests, and behavior patterns to determine where, when, and how to display the ad. This dynamic targeting ensures that each piece of content reaches the right person at the right time.
Performance Optimization in Real Time
Meta’s system will continually test and tweak ads mid-flight, using machine learning to adapt content based on what’s driving engagement and conversions.

The goal? Efficiency and hyper-personalization at scale. For small and large businesses alike, this means less time spent creating ads, lower creative costs, and better ROI through precision targeting.

The In-Store Revolution: How It’s Relevant TV Uses AI to Enhance Customer Experience & Video Messaging

While Meta is automating ads for digital platforms, It’s Relevant TV is applying artificial intelligence to a very different, but equally valuable arena: on-premise television networks inside businesses.

Whether in a waiting room, showroom, or lobby, It’s Relevant TV transforms any screen into a branded, content-rich channel that keeps visitors informed, entertained, and engaged—with zero third-party ads.

Here’s how AI plays a critical role in delivering that experience:

1. Content Selection Based on Business Type and Audience

IRTV uses AI to match a business’s industry, location, and visitor demographics to automatically curate the right mix of video content—from news and entertainment to educational clips and local interest stories. A pediatric waiting room in Nashville, for example, will receive content vastly different from an auto dealership showroom in New York. And the programming is intelligently put together based on inputs from the businesses, constant A.I. adjustments, and human curation.

2. Intelligent Rotation to Prevent Repetition

One of the biggest problems with traditional playlist-based TV systems is content looping. Visitors see the same videos repeated, often within minutes. Other systems are sorted into “channels” and constantly play content lacking in variety. It’s Relevant TV’s AI continuously tracks what content has played and dynamically adjusts programming to avoid the repetition.

3. Video Keyword Blocking™

Unlike traditional filters that rely solely on manual tagging or broad content categories, It’s Relevant TV’s proprietary AI reviews video content and scene context. It identifies and blocks content with specific keywords or themes in real-time.—such as profanity, politics, and competitors—before the content ever appears on screen. The result is a highly controlled and brand-safe experience that ensures businesses only show content that’s appropriate, engaging, and aligned with their messaging goals.

Why This Matters: From Online Clicks to Offline Conversions

The synergy between Meta’s AI-driven ad platforms and It’s Relevant TV’s AI-enhanced on-location networks represents a complete funnel for video marketing:

Meta attracts, educates, and retargets audiences online with AI-optimized campaigns. And while these ads can be skipped after a period of time, they can reach a mass external audience quickly.
It’s Relevant TV closes the loop by reinforcing those messages in person, at the point of sale or service, without the ability for customers to skip over them.

Businesses no longer have to choose between digital and physical touchpoints—they can now synchronize them through smart, AI-powered video strategies.

AI is no longer just a buzzword—it’s the new engine behind marketing innovation. As platforms like Meta and It’s Relevant TV lead the charge, businesses have more tools than ever to deliver targeted, cost-effective, and engaging video content—both online and on-site.

Whether you’re running a local medical office, a national retail chain, or a franchise network, leveraging platforms that apply AI to video marketing is no longer optional—it’s essential to staying competitive in 2025 and beyond.

Nintendo Switch 2 Launch Day Frenzy: How Smart Retailers Are Winning — Even When Consoles Sell Out

The much-anticipated Nintendo Switch 2 officially launched today, June 5, 2025, sparking excitement and long lines at retailers worldwide. Boasting a 7.9-inch 1080p LCD screen, enhanced Joy-Con 2 controllers, and innovative features like GameChat and GameShare, the Switch 2 offers a significant upgrade over its predecessor. Priced at $449.99 for the base model and $499.99 for the Mario Kart World bundle, the console has been met with overwhelming demand, leading to sold-out preorders and eager fans queuing for hours to secure a unit .

In locations where Nintendo’s newest console was out of stock within minutes, screens across electronics departments pivoted instantly. Custom TV displays began promoting compatible accessories, best-selling games, and protective gear—all in stock and available for purchase today. According to retail staff at locations using these systems, the strategy is proving effective at turning disappointed shoppers into paying customers.

Retail Winners: Best Buy and the Midnight Launch Frenzy

Best Buy emerged as a major winner during the Switch 2 launch, with stores across the U.S. opening at midnight to accommodate the surge of customers. In Cary, North Carolina, more than 200 people lined up, some waiting over 14 hours, to be among the first to purchase the new console . Similarly, in Chicago, lines wrapped around blocks at both Best Buy and Target locations, highlighting the console’s immense popularity.

Best Buy’s strategic planning included offering limited-edition commemorative coins to early purchasers and organizing GameTruck theater experiences at select locations, allowing customers to try out new games like Mario Kart World firsthand . These initiatives not only enhanced the customer experience but also drove significant foot traffic and sales.

Game Truck - Brought to Best Buy for Nintendo Switch 2 Release — Game Truck – Brought to Best Buy for Nintendo Switch 2 Release

Leveraging In-Store Media Networks for Upselling Opportunities

For retailers equipped with custom in-store TV networks, such as It’s Relevant TV, the Switch 2 launch presents a unique opportunity to drive additional sales, even amidst limited console stock.

Retailers like Target have implemented dynamic digital displays to highlight in-stock items such as the Nintendo Switch 2 Pro Controller, Joy-Con 2 Charging Grip, and popular game titles. These displays provide real-time promotions, guiding customers toward complementary purchases even if the console is already sold out in their location.

“From exclusive launch day experiences and giveaways to a wide assortment of Nintendo-inspired merchandise starting at just $20, we’re turning our stores into a celebration of play,” said Cassandra Jones, senior vice president of merchandising at Target.

Custom TV networks like It’s Relevant TV allow retailers to go beyond the game console and upsell customers other Nintendo-related items that didn’t have the same stock limitations. Even if a customer is unable to secure a Nintendo Switch 2 today, they can still leave with a carrying case, or a few games that are in high demand to have ready to use when the next batch of consoles arrive. Industry experts note that such strategies not only enhance the shopping experience but also contribute to increased sales and customer satisfaction. No one wants to wait hours in line for something and leave empty-handed, so focusing customer attention away from the disappointment of not getting the console and towards something they can buy today is vitally important.

In-Store TV displays also played a pivotal role in the days leading up to the product’s release. For the last few weeks retailers have been promoting the upcoming Nintendo launch events and pre-orders, insuring that release day would be big. And those efforts certainly paid off. Analysts say that this strategy underscores a broader shift in retail: turning impulse buyers into engaged brand participants, even when marquee items are out of stock. By leaning into dynamic in-store messaging, stores are making the most of launch day momentum and maximizing per-visit revenue.

The Nintendo Switch 2 launch has not only reinvigorated the gaming community but also provided retailers with a significant boost in sales and customer engagement. Retailers like Best Buy have demonstrated the benefits of strategic planning and customer-focused initiatives. Meanwhile, leveraging in-store media networks offered an effective avenue for upselling and maximizing revenue during this high-demand product launch.

How Auto Dealerships Are Driving Sales Amid Tariff Concerns with In-Store and Video Marketing

As the U.S. auto industry braces for the impact of new tariffs, dealerships across the country are leveraging innovative marketing strategies to boost sales and reassure customers. By combining in-store promotions with dynamic video campaigns, including the use of platforms like It’s Relevant TV, dealerships are effectively encouraging consumers to purchase vehicles before potential price increases take effect.

Navigating the Tariff Landscape

In early 2025, the U.S. government implemented a 25% tariff on imported vehicles, prompting concerns about rising car prices. Ford, for instance, reported a significant $1.5 billion loss attributed to these tariffs, leading to anticipated price hikes of 1% to 1.5% later in the year . Despite these challenges, Ford’s U.S. sales in May surged by 16% year-over-year, with F-Series truck sales up 15% . This uptick is partly credited to strategic promotions like employee pricing, which are set to continue through July 4.

The Power of In-Store Video Marketing

To capitalize on consumer urgency, dealerships are enhancing their in-store experiences using platforms like It’s Relevant TV. This service transforms dealership TVs into customized channels that blend family-friendly entertainment with targeted marketing messages. Features include:

Promotion of Services: Dealerships can educate customers about available services, encouraging repeat business.

Social Media Integration: Real-time social media feeds allow customers to connect with dealerships online.

Custom Content: Dealerships can showcase their own videos and advertisements, ensuring consistent branding.

By providing engaging content and timely promotions, It’s Relevant TV helps reduce perceived wait times and enhances the overall customer experience .

Video Campaigns Driving Urgency

Beyond the showroom, dealerships are launching compelling video campaigns to reach potential buyers. These campaigns often highlight:

Limited-Time Offers: Emphasizing promotions like employee pricing to encourage immediate purchases.

Tariff Impacts: Informing consumers about impending price increases due to tariffs, creating a sense of urgency.

For example, Ford’s recent sales boost is attributed in part to consumers acting before tariff-related price hikes.

Embracing Multiscreen Strategies

Recognizing that consumers engage with multiple screens, dealerships are adopting multiscreen marketing approaches. By combining traditional TV, streaming services, and in-store displays, they ensure consistent messaging across platforms. This strategy not only broadens reach but also reinforces brand messaging, leading to higher recall and purchase intent .

In the face of economic uncertainty and tariff-induced challenges, auto dealerships are proactively adapting their marketing strategies. By leveraging in-store platforms like It’s Relevant TV and expanding the exposure of their video campaigns, they are effectively driving sales and enhancing customer engagement. These innovative approaches not only address immediate concerns but also lay the groundwork for sustained success in a competitive market.

Sydney Sweeney’s Bathwater Soap? Inside Her Viral Dr. Squatch Giveaway and Marketing Genius

In a bold fusion of celebrity allure and inventive marketing, actress Sydney Sweeney has partnered with natural men’s personal care brand Dr. Squatch to launch a limited-edition soap infused with her own bathwater. This unconventional product, aptly named “Sydney’s Bathwater Bliss,” is set to release on June 6, 2025, with only 5,000 bars available at $8 each. The collaboration has already generated significant buzz, with tens of thousands signing up for a chance to win one of 100 bars in a pre-launch giveaway.

From Viral Ad to Viral Product Idea

The genesis of this unique product traces back to a 2024 Dr. Squatch advertisement featuring Sweeney in a bubble bath, humorously addressing “dirty little boys” and promoting natural hygiene. The ad sparked a flurry of fan comments playfully requesting her bathwater. Rather than dismissing these remarks, Sweeney and Dr. Squatch leaned into the joke, collecting water from the shoot to create a tangible product. Sweeney announced the collaboration on Instagram, stating, “You kept asking about my bathwater after the @drsquatch ad… so we kept it.”

The Product Details

“Sydney’s Bathwater Bliss” is a medium-grit exfoliating soap that combines natural ingredients like pine bark extract, shea butter, and sand, delivering a forest-inspired scent with notes of pine, Douglas fir, and earthy moss. Each bar comes with a certificate of authenticity, emphasizing the inclusion of Sweeney’s actual bathwater. The product aims to promote awareness about natural ingredients in personal care products, blending humor with educational marketing.

Anticipated Sell-Out and Resale Frenzy

Despite its modest $8 price tag, the soap’s limited availability and celebrity association have led to a surge in demand. Dr. Squatch is confident that the 5,000 bars will sell out rapidly, a belief supported by the overwhelming response to the giveaway. Notably, some individuals have already listed the yet-to-be-released soap for resale at prices exceeding $200, highlighting the product’s perceived value and the power of scarcity in marketing.

Instead of soft, floral branding or overly clinical messaging, the Dr. Squatch x Sydney Sweeney collaboration leans into humor, confidence, and pop culture appeal. By introducing a playful, almost outrageous concept—soap made with a celebrity’s bathwater—the brand creates intrigue and taps into masculine curiosity without compromising on authenticity or quality. It reframes scented soap as something bold, exclusive, and worth talking about, making it socially acceptable—and even cool—for men to be interested in.

Harnessing the Power of Video Marketing

This campaign underscores the efficacy of creative video content in driving consumer engagement and sales. The initial advertisement’s viral success laid the groundwork for the product launch, demonstrating how compelling storytelling and humor can captivate audiences. For business owners, this serves as a case study in leveraging video marketing to create buzz, foster brand loyalty, and convert interest into tangible sales. By tapping into cultural trends and embracing authenticity, brands can craft narratives that resonate and inspire action.

This campaign is a masterclass in the power of video marketing to shape perception, generate buzz, and drive immediate consumer action. The viral success of the original Dr. Squatch ad featuring Sydney Sweeney demonstrates how a single well-crafted video can spark massive engagement, fuel product demand, and even create an entirely new revenue opportunity. It’s not just about celebrity appeal—it’s about tapping into humor, curiosity, and cultural relevance through strategic storytelling on screen.

Retailers with Physical Locations can Magnify Their Success

While Dr. Squatch is an e-commerce brand without its own physical storefronts, companies like LUSH Cosmetics—with dedicated retail locations—are uniquely positioned to take a campaign like this to the next level. In the world of soap and personal care products, where many offerings can feel interchangeable, creative marketing is often what transforms a basic commodity into a buzzworthy, must-have item. A clever concept alone isn’t always enough—brands need a vehicle to keep that momentum going in-store, where buying decisions happen in real time.

This is where a platform like It’s Relevant TV becomes especially powerful. By turning in-store televisions into custom marketing channels, brands can showcase campaign videos, behind-the-scenes moments, influencer clips, and even live social media engagement—all timed to coincide with product promotions. With no third-party ads to compete for attention, the content stays brand-focused and on message. For physical retailers, this creates an immersive, storytelling-driven environment that not only reinforces marketing efforts but also elevates the perceived value of their products, turning everyday items like soap into premium experiences that drive customer loyalty and sales.

Navigating the Impact of Tariffs: How Your TV Can Support Your Business

Overcoming The Impending Tariffs

The recent imposition of substantial tariffs on imports from key trading partners has created a challenging environment for U.S. businesses. Industries ranging from manufacturing to retail are grappling with increased costs and supply chain disruptions. In this climate, finding innovative solutions to maintain customer engagement and drive revenue is crucial.

One effective strategy is enhancing the in-store experience to encourage customer loyalty and repeat visits. It’s Relevant TV offers a tailored television network that transforms your business’s waiting areas or retail spaces into dynamic, engaging environments.

thank-you-on-business-tv-digital-signage

Here’s how a Custom TV Network can help your business navigate the current economic landscape:

Cost-Effective Marketing: With rising operational costs due to tariffs, allocating budget for advertising can be challenging. It’s Relevant TV provides an affordable platform to showcase your products, services, and promotions directly to your customers while they are on-site.
Enhanced Customer Experience: By offering entertaining and informative content, It’s Relevant TV reduces perceived wait times and improves overall customer satisfaction. A positive in-store experience can differentiate your business from competitors facing similar challenges.
Filtered Content: The platform allows you to choose from 65+ categories of content that are comprised of over 500,000 TV programs, giving you many more choices of content. Add to that a filtering system that allows you to block out topics and people from your screen, and you are sure to foster a stronger connection with your clientele.
Cut the Cable Cost: With cable bills soaring year over year, and no end in sight, businesses are looking for alternatives to the traditional TV subscription. It’s Relevant has affordable plans starting at a fraction of what cable TV plans cost. They also have a history of keeping rates low. The CEO was quoted in a recent news article saying, “We have never raised the rates on any of our clients, despite the last few years of inflation. We are committed to being a partner, and a good partner does everything they can to keep costs low and predictable”.

In times of economic uncertainty, leveraging innovative solutions like It’s Relevant TV can provide your business with the tools needed to adapt and thrive. By enhancing the customer experience and effectively communicating your value proposition, you can mitigate some of the challenges posed by the current tariff situation and position your business for sustained success.

#1 Marketing Mistake of 2025: Don’t Overlook Customer Retention

Many businesses allocate a significant portion of their budgets to external advertising, often underestimating the value and ROI of internal marketing for customer retention.

Data from industry studies reveals it costs 5 to 7 times more to acquire a new customer than to retain an existing one.

Despite this, businesses remain fixated on external campaigns, paying high CPMs (cost per thousand impressions) to platforms like Meta (formerly Facebook), Google, and X (formerly Twitter). Meta’s CPMs typically range between $8 to $14, while Google Display Ads average around $6 to $12, and X’s CPMs can range from $6 to $10 or more, depending on targeting and ad formats.

Compared to these, TV marketing tools such as those offered by It’s Relevant provide much lower CPMs—between $0.50 to $2—making them a smarter, and more cost-effective option.

The high costs of external advertising are also compounded by the fact that many platforms target audiences that may not convert. Meta and Google ads, while effective in getting in front of large audiences, can actually limit your ad’s visibility to the most relevant audiences. This often causes wasteful spending as you reach irrelevant audiences, unless you have someone dedicated to continual optimization and investment– which just makes it even more expensive!

In contrast, internal marketing tools focus on your customers who are already familiar with your brand—people who have visited your business, and are statistically more likely to return. By targeting this core group, innovative customer retention technologies ensure businesses get the most value out of their marketing efforts.

Internal Marketing is crucial for Customer Retention

Most business owners already know that the cost of retaining a customer is much less than the cost of acquiring a new one; but that’s just the start. The added revenue a business can generate is where the difference really shines.

According to research by Bain Capital, increasing customer retention rates by just 5% can boost profits by up to 95%. When businesses use industry-leading tools like It’s Relevant TV, they can easily promote special offers, highlight additional services, and deliver timely messages to their customers while they are present in their locations.

In today’s competitive advertising landscape, where external platforms demand higher and higher CPMs, businesses must rethink their marketing strategies.

Instead of pouring all of your funds into external campaigns with CPMs upwards of $10-20, you can achieve better results by leveraging affordable and targeted internal marketing tools.

Utilizing platforms like It’s Relevant TV and the even lower-cost-to-start Rele.TV, allow businesses to create their own ad spaces for a fraction of the price, and with just as much if not more effectiveness. With CPMs as low as $0.50 to $2, these internal technology-assisted solutions not only maximize your marketing budget but also target the ideal audience—your existing customers—ultimately driving greater loyalty, retention, and revenue.

Increase Your Social Media Following to Increase Your Customer Retention

Social media following plays a key role in this process by keeping your brand top-of-mind long after a customer leaves your store. When customers follow your business on platforms like Instagram, Facebook, or X, you gain direct access to their attention—providing opportunities to re-engage, promote special offers, and build a deeper relationship when they are outside of your business’s walls. This long-term connection can be the difference between a one-time visit and a lifelong customer.

It’s Relevant TV helps bridge the gap between in-store experience and online engagement by turning your business’s TVs into tools for social growth. Instead of displaying cable or passive streaming content that can promote other brands, It’s Relevant TV gives businesses the power to include automated social media displays that directly invite customers to follow them on social media. This turns passive viewing time into an active social conversion funnel.

By combining relevant, family-friendly entertainment with your brand messaging, It’s Relevant TV ensures that customers are both entertained and engaged. This unique dual-purpose platform keeps visitors in a good mood while also planting calls to action that matter to your business. Whether you operate a retail store, medical office, restaurant, or auto dealership, It’s Relevant TV helps convert foot traffic into followers—and followers into repeat customers. It’s a simple yet powerful way to increase social engagement without needing to spend extra time or money on social campaigns.

MNTN (Mountain) Seeks to IPO– Understanding the Revolution in Connected TV Advertising

MNTN (pronounced “mountain”) is a leading connected TV (CTV) advertising platform that enables brands to effectively reach audiences through internet-connected televisions. By offering a self-serve platform, MNTN simplifies the process of purchasing premium CTV inventory and provides real-time performance analytics, making TV advertising both accessible and measurable for businesses of all sizes.

Ryan Reynolds and the Acquisition of Maximum Effort Marketing

In June 2021, MNTN expanded its creative capabilities by acquiring Maximum Effort Marketing, the agency co-founded by actor Ryan Reynolds and George Dewey. This acquisition allowed MNTN to integrate Maximum Effort’s innovative approach to ad creation with its advanced advertising technology. As part of the deal, Reynolds assumed the role of Chief Creative Officer at MNTN, while Dewey became Chief Brand Officer.

Democratizing CTV Advertising for Businesses of All Sizes

MNTN’s platform is designed to cater to businesses ranging from small startups to large enterprises. By providing a user-friendly interface and scalable solutions, MNTN enables advertisers to:

Maximize Return on Ad Spend (ROAS): The platform’s precision targeting and real-time analytics help advertisers optimize their campaigns for better performance.

Accelerate Campaign Deployment: With intuitive tools, businesses can launch campaigns swiftly, adapting to market trends and consumer behaviors.

Enhance Advertising Strategies: MNTN’s comprehensive reporting and insights empower advertisers to make informed decisions, refining their strategies for greater impact.

Opportunities in CTV Advertising

Expanding Audience Reach: As more consumers shift from traditional TV to streaming services, CTV offers access to a growing and diverse audience.
Advanced Targeting Capabilities: CTV platforms like MNTN allow advertisers to leverage data-driven insights for precise audience targeting, enhancing engagement and conversion rates.
Cost-Effective Advertising: Compared to traditional TV advertising, CTV provides a more affordable option with measurable results, making it accessible for businesses with varying budgets.

Financial Growth and Investment

MNTN has demonstrated robust financial growth and attracted significant investment:

Series D Funding: In 2022, MNTN secured $119 million in Series D financing, with prominent investors such as BlackRock and Fidelity participating.
Revenue Growth: The company reported a nearly 28% increase in revenue, reaching $225.6 million in the previous year. Net losses narrowed from $53.3 million to $32.9 million, indicating improved operational efficiency. Source: Reuters

Looking Ahead: IPO Plans

In February 2025, MNTN filed for an initial public offering (IPO) in the United States, aiming to list on the New York Stock Exchange under the ticker symbol “MNTN.” The company has engaged Morgan Stanley, Citigroup, and Evercore ISI as underwriters for the IPO, reflecting its growth trajectory and the expanding potential of the CTV advertising market.

Innovations in Advertising

MNTN’s innovative approach to CTV advertising, bolstered by strategic acquisitions and substantial investments, has positioned it as a key player in the evolving digital advertising landscape. By offering accessible and effective advertising solutions, MNTN continues to empower businesses of all sizes to engage with audiences through connected TVs, capitalizing on the shift towards streaming and digital content consumption.

Beyond MNTN there are many other tech startups creating ad monetization on televisions. Some of these other companies are focussed on screens within business locations, reaching engaged customers at the point of sale, making an even stronger bond and higher CPMs for ad sales.

Funding

MNTN has raised over $200M—using the funding to grow their team, enhance their adtech platform, expand the customer base, and acquire complementary businesses – all of which set the stage for its strong revenue growth and the lofty ~$2.2B valuation achieved in 2022. These investments in growth appear to be paying off, as evidenced by MNTN’s IPO filing in 2025 and its position as a leading player in the connected TV advertising market.