Are you just about ready to cancel cable TV in your business? Many business owners feel as though their cable subscription costs more money than it’s worth; this is especially true when most people are looking at their phones instead of the TV. If you think that your TV service isn’t doing enough for you and your business, it probably isn’t. However, that’s not the TV’s fault – it’s what’s on the TV that’s not working. The right TV service makes all the difference. So before you take that screen off your wall, consider that there are alternatives to cable TV that are made with your business in mind.

Cancel Cable TV for Something Better

Cable TV just doesn’t work in businesses. Why? because it was designed for the home-setting. The one-on-one experience with cable TV is the desired one, in which the viewer controls the screen and puts on what they want to watch. That works great at home, but not in public.

There’s a certain comfort factor associated with TVs, which is why so many businesses and waiting rooms have TVs in them; this idea is sound in principle, but fails in practice. The fact of the matter is: People aren’t coming into your business to watch TV. They’re there to get treatment if it’s a medical office, buy a car if it’s a dealership; and so on. One thing is for certain; visitors notice the TV.

Instead of boring talkshows, stressful news & politics, or graphic nature shows featuring animals eating each other, the best TV for your business is one that fits your business and your customers. One that promotes your services, speaks to your visitors, and gets them excited about your brand.

The Best Cable Alternative for Your Business

Whether you’re a restaurant, urgent care, dentist, or car dealership – the best TV option for your business is It’s Relevant TV. It’s Relevant gives business owners control over what’s on the TV, and gives them the freedom to upload their own personal videos and important messaging for visitors to see.

IRTV has the basic features most business wanted cable for in the first place; things like local or national news, and up-to-date weather reports. However, unlike cable, it comes with the ability to integrate your social media accounts with your TV. So if your business is on Facebook, Twitter, or Instagram, you can showcase your most recent posts for visitors in your business to see what they’re missing, and get more people to follow you.

Visitors take notice of the TV more than posters, signs, and any other signage – It’s Relevant takes advantage of that by giving you the option to put promotions on the side of the broadcast while people are watching the fun and interesting short-form content that comes with It’s Relevant TV.

If you’re still on the fence about whether or not to cancel your cable TV subscription, the following article lists “10 Reasons to Cut the Cord”. However, if you’ve already made the choice in your head about getting rid of cable, consider something like It’s Relevant TV before getting rid of the TV altogether.

If you follow sports, or just happened to be watching any of the major news networks close to noon on July 10th – you probably saw, or at least heard about, Megan Rapinoe’s speech in front of New York City Hall. In all of her excitement, the captain of the Reign FC women’s soccer team shouted out a rather vulgar phrase to a large crowd of fans that came to see her, as well the millions of Americans who tuned into the live broadcast on all of the major news networks. In case you missed what was said, you can check out the video below:

“YOU’RE THE MOTHERF&@#ING BESSSSSST!”

-Megan Rapinoe

Was the female soccer player’s excitement warranted? Absolutely! Her and her team’s victory in the Women’s World Cup was a great win for women’s sports, and American sports in general. But if you were a parent, and you happened to be taking your kid(s) to a doctor’s appointment, or dentist appointment at that time; you better hope the TV wasn’t tuned to the live coverage! Or worse; if you were the owner of that medical office, or dentist office, and a patient complained to you about the graphic, or inappropriate language their kids heard on the TV. It’s embarrassing!

Bad TV is Bad for your Medical Office

Obviously, this isn’t what anyone thinks will happen when they turn their waiting room TV to the news channel every morning. But it happens more often then you might think. The TV is there for the benefit of your visitors; as a distraction, white noise, or literally just so they can watch the news. People generally put the news on in waiting rooms because they consider it “safe,” or neutral enough to set it and forget it; without necessarily realizing how often graphic images, or violent stories are broadcast throughout the day. Or in the case of Megan Rapinoe, vulgar language.

You might say well “it’s not my fault”. Or like the news anchor in the video above said you “can’t control” what Megan Rapinoe says. But you can choose whether or not to show it. And you shouldn’t.

It’s Relevant TV Blocks the Bad

Up until recently, TV was all or nothing. When you tuned to a channel you got it all and how no ability to “filter out” or “mix in” content as needed. It’s Relevant TV changed that. IRTV creates custom TV networks that keeps programming on the TV, while removing the things you don’t want. Things like bad language are automatically removed from the broadcast without you having to do a thing. You can then go further to block certain content types, topics or even specific words from your broadcasts. You can add in videos and message you’d like your patients to hear surrounding the family-friendly content.

Beyond what you remove, you can also bring positivity and purpose to the things you are showing on the screen. It’s Relevant lets you add in videos and messages you’d like your patients to see and hear surrounding the family-friendly content that’s appearing on the broadcast.

You can do better for your visitors, and your medical office.

Video producers help businesses generate more success with great visual content; but how often are those videos being used to their fullest potential? Just about every type of business benefits from custom made videos, but not every business owner knows how to utilize them properly. And it’s far too often that the business that hires you to produce a video thinks you are to blame if it doesn’t get viewed enough times.

Even if you’ve created the best video in the world for a client – if they don’t know how to get it seen, your efforts may have largely gone to waste, and you may not be hired again. We’ve seen that more and more a video is judged on it’s viewership over it’s quality of content. So if you are in the producer mindset and not thinking about distribution, your video may be seen as poor, even if it’s great.

“I want a viral video”. How many times have you heard that despite it being such an unrealistic expectation?

Neither you, nor your client, want something that’s going to peak at 500 views on YouTube and practically go unnoticed. And at the same time you can’t promise them a viral hit. Luckily, there are tools out there that your clients can use that will help them get the most out of your hard work, and their custom videos.

Professional Video Producers want their Clients to see Value in their Work.

Your client’s success is your success. Not to mention that it feels great knowing that your work is appreciated, and effective. A good content creator wants their client to be happy with the videos they commissioned; because the happier a client is, the better chances you have of them commissioning more work from you. But what makes them happy? Results!

Getting your client to love something you produce for them is less about improving your production quality; though as producers it’s something we all strive to do. Instead, it’s more about helping your client get the work you did for them seen by more people in an inexpensive, efficient manner. This will not only help them generate more success, it will better demonstrate your value to them and increase the likelihood of them hiring you for more videos. But where do they start?

Well if your client has a multi-million dollar advertising budget, the choice is easy: broadcast TV. If they don’t have millions to spend on advertising, what do they do? They can still put it on the TV. The TV in their business, that is.

Use It’s Relevant TV as a Way to Drive Results from your Videos

It’s Relevant TV creates custom TV networks for businesses. Simply put: it’s a mix of TV programming and branded videos that feels like TV with a bit more control for the business. It gives your clients the ability to share their videos and messaging alongside entertaining, short-form TV content. Any of the videos you make for your client can be uploaded to It’s Relevant and played on your client’s TV(s) for visitors to see. Instead of your client only uploading it to platforms like Facebook or YouTube where it will only be seen for a short time after it’s posted – videos that are uploaded onto It’s Relevant will stay top of mind because they will be playing on a TV that visitors will see each and every day.

If your clients have the TV, and they have the videos you’ve produced for them, why not showcase those videos on the TV?

If you’re a video producer, or content creator who has clients who are complaining about a lack of views or who aren’t seeing the true value of the videos you’ve produced for them, introduce them to It’s Relevant TV. Show them just how much more BANG they can be getting out of the content they hired you to create.

Looking to create the best waiting room for your visitors? We’ve identified the top 10 ways businesses and medical offices are improving their waiting areas across the country.

The #1 Secret for Creating the Best Waiting Room

This article promised you 10 secrets – however, get ready to eat your dessert before dinner because we’ve saved the best for first. The secret to crafting the best waiting room experience for your visitors is the TV. It might come as no surprise that “TV Adviser” would rank a waiting area’s television so high on the list; but the proof is in the pudding. Here’s why:

TVs are everywhere.

They’re everywhere, they help reduce perceived wait time, and people are generally more comfortable when a TV is on in the background. Think of the last waiting room you were in – was there a TV hanging there for people to watch? 9 times out of 10, there is. However, just as frequently, that TV isn’t living up to its full potential.

If you didn’t think about the last waiting room you were in before – try and think of it now. Do you remember what was playing on the TV? It was probably the news, or a talkshow.  TVs like that aren’t serving the business or medical office they’re located inside of; if that’s what’s on your TV, it isn’t serving yours either.

The solution is custom TV software instead of cable or looping displays. The best thing you can do for your waiting room, beyond making it look nice, is putting something nice on the TV. You want something that, unlike cable, works for you and helps deliver your messaging while simultaneously entertaining your visitors. If you’re curious about the ways in which a custom TV network could better serve your visitors, your waiting room, and your bottom line, start your search with It’s Relevant TV.

Secret #2: A Welcoming Staff

Nothing says ‘welcome’ like a real-live person actually saying “welcome!” Though in all seriousness- a welcoming staff, a smile, or even just the sense that the people working there are friendly, and willing to help, goes a long way. As for why something so simple is ranked so highly on this list? One of the biggest, or certainly most common complaints on review sites like Yelp are comments in regards to “rude staff.”

If it’s a medical office, the review might have had nothing to do with the treatment the patient received; likewise, in the case of a restaurant, it might have had nothing to do with the food. Peoples’ bad experiences in these situations were because of rude, snide, or sarcastic things said to them by staff or servers. It’s unfortunate, but it happens everywhere.

There’s no ‘one reason’ that these things happen, and there’s no ‘one thing’ that will fix it. Your staff, or even your visitors, could be having a bad day – and so anything they say, or anything that’s said to them, might be taken the wrong way- and then you have a problem.

The best thing you can do is encourage your staff to be as polite, and patient as-can-be; even in the face of the most irritable, cage-rattling customers in the world. Alternatively, a more effective ‘hands-on’ method for addressing the complaints of your visitors is giving them a way to communicate those complaints to you directly; personally. Whether it’s a suggestion box, a number they can call/text, or an email they can contact; having a way for your visitors to approach you with their problems before they post it online can save you a lot of trouble, and more importantly- help build trust and confidence between you and your patients/customers.

Secrets #3 & #4: Comfortable Seating & A Tidy Waiting Room

Comfy chairs, or comfortable seating, is a must for any waiting room- equally as important is a waiting room that is neat and tidy. The state and cleanliness of these rooms go a long way towards generating a good first impression. Can you think of a time when you were in a doctor’s office, restaurant, or sitting around waiting for your car to get serviced and the waiting area you had to sit in was just… terrible? Were there things like damaged chairs, a blaring TV you couldn’t do anything about, magazines from 3 years ago, questionable stains on the floor/ceiling, or worst of all, a coffee machine with no coffee?

The list goes on. If you personally saw one, or more of these things during your visit – you probably didn’t go back there; or at the very least it has made you think twice. Thankfully, if your own waiting room suffers from any of these problems, they’re fairly easy to identify and fix when you have your eyes and ears open to them.

Secret #5: Something for the Kids

The need for this varies based on just how many children visit your location, yet it’s common enough that it’s a secret to waiting room success. If you’re a parent, you know that kids can be a handful. They can be so full of energy and all-over-the-place that trying to get them to settle down in a waiting room is like trying to convince water to turn into ice. It just doesn’t happen on its own. Sometimes parents need an extra hand getting their kids to calm down, or distract themselves – that goes double if the child doesn’t want to be there.

You typically see this in medical offices more than anywhere else; some toys, puzzles, a few children’s books – a nice corner or play area for younger kids. It’s all about comfort, and creating a distraction for kids who might be bored or anxious about being there. These places work hard to provide a little something for children.

So the parents are grateful for the office, or business, for providing a few toys and games to have fun with; there might even be something fun for them on the TV. Echoing back to the “#1 Secret to Waiting Room Success” up above, It’s Relevant TV’s custom TV network can be tailored to cater to young audiences; which is safer than DVDs and Netflix – See: “Using Netflix & DVDs in Your Waiting Room.“

Secrets #6 & #7: Sounds & Scents

Never underestimate the subtle powers of calming music, or a sweet scent. Silence is deafening; it can make time feel as though it’s passing more slowly, and be very uncomfortable in the wrong waiting room. As for a waiting room with a bad smell? It should be pretty self-explanatory what people think of that – you’re thinking it right now.

One of the more common waiting room complaints on review sites like Yelp is that TVs that are too loud. Most often, a staff member will simply respond by muting the TV, or turning it off entirely. While this certainly reduces the noise, it reintroduces the problem mentioned above – silence.

Something as simple as playing a radio station can make all the difference in a quiet room. People casually tune in, or they tune it out – it’s good white noise. Likewise, something as simple as a plug-in air freshener can reduce stress in visitors and help put them in a more relaxed mood. The right scent can be a powerful ally; paired with the right music, and you’ll have a very pleasant waiting room.

Secrets #8 & #9: Artwork & Decorations

Perhaps less crucial than some of the other waiting room secrets mentioned in this article, but it definitely makes the list. Whether it’s tasteful artwork, some crystal vases full of marbles, a clock on the wall, or even a plastic plant or two – the right accents can make an otherwise dull waiting room come alive, or make it feel more comforting for visitors.

Plants (both real and plastic) are easy to find, and they make just about any empty space more interesting – especially corners. Wallspace is a little trickier to occupy. Between nice-looking portraits, marketing posters and signage, and even the TV – settling on where to place everything is a task in and of itself.

Provided that you’re not using cable, and are instead delivering your messaging through your TV with something like It’s Relevant TV, you don’t have to worry about hanging up posters advertising services, specials, or deals you’re currently running – since the TV is doing it for you. Obviously, the TV is best utilized where people are facing, or wherever as many of them as possible can comfortably see it. Waiting rooms come in all shapes and sizes, so the possibilities are endless.

Secret #10: Candy & Treats

Maybe it’s not what you were expecting, but it does bring a smile to your face, doesn’t it? Think back to when you were a little kid; at a time when there was a basket of lolly-pops, or a colorful jar of jellybeans sitting there in the waiting room with you. You can still picture it can’t you? That lasting impact is what you want. Rewarding a well-behaved child with a treat might be an old trick, but it’s a good one.

Going the extra mile and putting out some candy for visitors is a nice, generous, and cost-effective way to make someone’s day a little sweeter. In the case of a dentist office, dealing out sugar is a little counterintuitive – however there are plenty of sugar-free alternatives out there (and toys) that are in the same spirit of candy. It’s all about doing something nice for the people who are spending their time with you, because comfort is key to a good experience – which is what all of this is about in the end.

Looking for the best eye doctor TV for your optometrist office? We’ll tell you the top-rated features to look for in your optometry office signage. However if you’re looking to delve right into exploring options, start your search with It’s Relevant TV; the go-to for waiting room television.

The Best Eye Doctor TV Needs the Best Content

There’s no type of medical specialist in the world that ought to appreciate what their patients are seeing on their TVs more than an eye doctor. Jokes aside, the TV in your waiting room is a prime opportunity to expose visitors to the things you want them to see. Things like ads/promotions, health/educational videos, or any other important marketing messaging.

However, you can’t just put these things on the TV and expect people to notice them, or even expect visitors be receptive to them. Patients need a reason to look at the TV. A medical video detailing the anotomy of an eye might be interesting to people in your profession, but that’s usually not the case with most patients. Most often, they’re grossed out by seeing a close-up of an eye getting cleaned, poked, or scraped. It’s no good. Visitors don’t want to watch that.

You want the best content for your waiting room TV.

What’s the best? Programming that people will genuinely enjoy watching. Specifically, content that is short form, and compliments a short attention span; and of course- the content should not be medical related. When it comes to waiting room TV programming, the features you want in an optometrist office TV is variety, control, and the ability to customize your messaging.

The Best Eye Doctor TV has Variety and Control

Variety of content is very important, because people have a variety of interests. The more variety you have when it comes to your TV content; whether it be food, gardening, news, or sports – the more people you’re going to please. One of the bigger downsides to options like cable is that the variety is manual – you have to physically change the channel. The best TV for any waiting room is one where you can “set it and forget it.”

Equally as important to having a variety of content is having control over that content. With cable, your ability to control what’s on the TV stops at changing the channel – or turning the TV off altogether. In the case of most medical-focused displays, there’s even less freedom; you’re forced to watch whatever’s on until someone turns it off or unplugs it.

Fortunately, waiting room TV technology has come a long way over the years. There are now services that provide you with TONS of content designed with all of this in mind. The one with the most content, and the one that gives you the greatest control and customization – is It’s Relevant TV.

The Best TV for Eye Doctors is It’s Relevant TV

It’s Relevant TV is a cost-effective, feature-rich TV service for medical offices that are invested in patient experience, and have important messaging they’d like to get across to people while they wait. It’s Relevant helps gets that messaging across in a friendly way, while also providing fun and engaging content people actually enjoy watching.

Everything is fully customizable. Users select which kinds of content they want active at any given time from a list of 40+ to choose from, and It’s Relevant streams them directly to the TV from what may be the world’s largest library of licensed short-form content.

Additionally – if you have any company videos, product videos or ads you want to share, you’re able to upload them directly to the TV to play alongside the content It’s Relevant provides. This combination exposes patients to your messaging in a positive way.

If you’re currently using cable, or a looping display, make the switch. You can do a lot better for your optometry office. See what’s out there, and find what works best for you.