Why Customer Retention Should be a Higher Priority than Customer Acquisition

In-Location Marketing vs. External Advertising

Most marketing budgets center around getting a company’s message out to the masses. TV commercials, print ads, billboards, sponsorships, direct mail, are all forms of external advertising that are commonly used to attract new customers to businesses. But once you bring someone in, what are you doing to get them to come back?

Companies that have to advertise all of the time in order to stay in business are likely not doing enough to keep their customers happy.

Many business owners focus most of their efforts on attracting new customers in order to make more money. But you don’t only need new customers! If your goal this year was to grow your revenues by 10%, would you care if that increase came from new business, or increasing the average spend from your current customers? Of course not! More revenue is more revenue.

Money earned from new customer vs. existing

They look the same, don’t they? Because they are! An added dollar earned from an existing customer is just as good as a dollar form a new one. But it’s proven to earn that extra dollar from an existing customer than to get it from a new one.

“Research shows that it can cost up to 30 times as much to get a new customer as it does to keep an existing one. It pays to stay very close to your customers, so you know their exact needs, today and tomorrow. Your aim is to be irreplaceable as their supplier.”
Mike Johnston, The Chartered Institute of Marketing

An Inexpensive Solution

It’s Relevant TV has come up with an easy way to increase customer retention (getting customers to come back more often). Each custom TV network IRTV creates is unique to each business that displays it. Short-form TV programs grab the attention of visitors while the integrated real-time social media and promotional tools help get the business’ message across.

If you own or manage a business and have a TV, It’s Relevant TV offers a free consultation. You can explore various types of programming with an expert and start to craft something that will do much more for your business.

For more information check out It’s Relevant TV’s official site: http://www.itsrelevant.com or call their U.S. Headquarters at: (203) 588-1689

 

 

DIY TV – Customize The TV In Your Business

As technology grows and becomes more innovative, more and more business owners are turning to DIY solutions and beginning to explore new ways of doing things. We live idownloadn an age where reaching out and connecting with people is as easy as pressing a button – though just as easily, someone is capable of finding you and following you online or on social media – which when it comes to businesses, can be a potential client or customer’s first impression of your brand.

It’s Never Been More Important to Reach Your Visitors

Grey-Goose

A business wouldn’t be a business without people coming in and giving you their time and money. That’s why any respectable business will always invest in the comfort and consideration of the people who come to frequent their establishment. The most common means of catering to the comfort of visitors is the Television. TVs hang in the lobbies of medical offices, hospitals have TVs in their waiting areas, and bars and restaurants have them so people can watch as they eat.

Medical Waiting Room TV - Doctors Express Television
Medical Waiting Room TV

With customer comfort being the priority it is, it only makes sense for business owners to invest in ways to make waiting areas more inviting. Those who run something other than basic cable tend to settle on one of a few do-it-yourself alternatives. People try things ranging from stiff looping slideshows, digital signs, and streaming sticks, to playing DVDs. While these options have no regular monetary cost, they provide no real value to your business. Certain solutions may be illegal depending upon what you are showing. (See the article: Using Netflix & DVDs in Your Business).

So what’s the solution?

When homegrown DIY alternatives fall short of providing an ideal the answer is a custom TV network for your business. A network that brings the TV programs in legally and lets you message to your customers at the same time.

With It’s Relevant TV, it’s just easy. It’s Relevant gives you access to a living network, which features short-form family-friendly content designed with business settings in mind. The service allows you to customize your TV, giving you control over which categories play and what visitors see. It’s Relevant can also be used to display posts from social media accounts in real-time. This helps you to further positively promote your brand and get people to follow you online.

 

 

Medical Office TV – Where Waiting Presents an Opportunity

It’s Relevant has been working with urgent cares, dentists, and medical offices across the country in order to improve patient experience by doing more with the TVs in their waiting rooms. When it comes to medical offices there aren’t a lot of television options for waiting rooms, and any practice that strives to put patients first will often invest in a waiting area TV service of some kind.

Choosing the Right Service.

Medical lobby TVs should never settle for basic cable. Between the dwell time of patients, and the amount of people that come in and out of the office on any given day, there’s a lot of opportunities to expose them to your brand, services, and reasons for them to come back – none of which is taken advantage of when cable is in the picture. Digital sinage software like It’s Relevant TV gives you the freedom to customize the TV in your waiting room, and is the ideal service when trying to make your waiting room more inviting.

Why the TV?

TVs are a great way to engage with people because you don’t have to tell someone to look at the screen for them to notice what’s on. With TVs being as prevalent as they are, people are used to watching them. Televisions are familiar and catch the eye better than posters, banners, or signs ever could.

Patients wait in waiting rooms. Hence the namesake. They wait to be seen and the wait can be a long one. During that time, if there is a TV present in the room then it’s fair game to assume that someone is going to look at it at some point. This is your prime opportunity.  As they watch and you have their attention, you can be messaging to them.

What’s on the TV?

In the case of waiting rooms, the TVs we have seen are most often tuned to the news or some light programming with the patients’ comfort in mind. In practice this is a good gesture. However, in an age of rising technology, there exists an alternative. You can still offer patients comfort, but bring more for your practice at the same time.

It’s Relevant TV offers more than cable.

Cable is great for use at home. The programming that airs on television is intended for the comfort of living rooms where people sit down with the vested interest of watching TV. With the exception of the news, the average runtime of content on TV ranges from 30-60 minutes with an engaging plot or storyline. People in waiting rooms aren’t there to watch these shows. It doesn’t fit with the structure of a waiting room, whereas It’s Relevant’s TV’s short-form content is designed with the brief waiting period of patients in mind. IRTV provides short-form shows that are engaging and informative. They are the sort of thing you can walk away from with something interesting to talk about.

Free TV Services: What’s the Real Cost to a Medical Office or Business?

“There’s no such thing as a free lunch”
and there’s no such thing as a free TV service.

Nothing is free, including TV

If you’re using a TV service or platform that’s free, sooner or later you’re going to feel the cost of it – even if you didn’t put a single cent down. Even a homemade slideshow, or video that only cost the time it took to make it can bring detriment in the long run. The structure of such a video or slideshow may stand out as unprofessional and tacky and do more harm than good.

What’s the Cost of TV?
Cost runs a little deeper than money. The initial cost of cable, for example, might be a some-hundred dollar subscription for an inclusive package – but that’s not all there is to it. There are many hidden costs of running cable in your business. The lack of program control, contributing to visitor anxiety or showing competitor ads all can harm your business.

Everything has a cost, but not everything has a strong level of return. Cable is an expense that gives nothing back. Industry-specific TV providers, like the ones often seen in medical offices, benefit pharmaceutical companies while showcasing drug ads and medical information that tends to raise anxiety among patients.

What’s the alternative?

You can do better than free. Business owners are moving away from paying for TV as a utility, and are instead putting It’s Relevant TV in place to generate revenue from their TVs.

It’s Relevant is an alternative to cable that is less expensive, gives you control over what appears on your TV, and is comprised of short-form content that’s family-friendly and structured with business settings in mind. The service gives you access to a living TV network, not a loop or slideshow, that pulls videos from a vast library of licensed TV programs. It’s interesting and fun.

The IRTV platform generates new revenue by promoting additional services, specials, and events that people might not have been aware of. The service represents a significant return on investment (ROI), and is focused on customer retention – getting customers to spend more, and come back more often. So while there is a monthly subscription cost, the value and benefits far outweigh it.

For a personal look into how It’s Relevant can draw in more business for your business, check out our ROI Calculator and see for yourself how much of a return you can expect from our service.

 

 

 

The “Set It and Forget It” of Business Television

“SET IT! AND! FORGET IT!”

-A 90’s Studio Audience

ime is Who could ever forget that line? If you watched any infomercials during the 90’s then chances are you’ve heard of the inventor, salespersona, and founder of Ronco; Ron Popeil.

Now if you haven’t watched the video and left to get a mouth-watering rotisserie chicken by this point, let’s look at the famous slogan.

Set it, and forget it.

The idea of “Set it and Forget it” was a major selling point of the Showtime Rotisserie. We’re all busy people, and the less effort we have to put in to get things done the better. Plain and simple, why would someone slave over the hassle of making a chicken when you had a tool to manage the hard parts for you? Especially when you need to focus other things.

Now there’s nothing wrong with managing something yourself– If you enjoy doing the hard work. But if you’re a business owner time is money.

It’s Relevant TV provides a “set it and forget it” service for your business TV.  The custom channel runs on its own and pulls tailored content from a vast media library for viewers to enjoy. It lets you be busy elsewhere doing the things you need to get done. No more paying for cable and worrying about what to put on – the quick segments and broad categories are catered to appeal to a wide audience, and ensures that fewer people are disappointed by what they’re seeing.

But wait, there’s more!

It’s Relevant does more than put original content on your TV, there’s a whole list of other features that come with it. From sharing and deals you’re offering people, to promoting your social media for all to see – it works for you. You’re in control.

With IRTV, you literally set it and forget it.
Interested? You can call toll-free: 1-855-ITS-RELE
or visit: http://www.itsrelevant.com for more infomration.

 

Amazon Fire Stick: Don’t Risk Sticking Your Business

Technology is Changing TV

Amazon Fire Stick, Chromecast, and Smart TVs are steadily emerging over the horizon, more so now than ever. With access to services like Netflix, Hulu, or HBO Go and devices that allow you to stream those services on your TV, cable is on its way out.

TV has come a long way since the 1920’s, and as we get closer to 2020, looking back on the history of television during the last one hundred years and seeing how far we’ve come is pretty amazing. Today, televisions are just about everywhere you go. Everywhere. And they have been for a while. That’s because TVs are a staple of technology – we use them to reach out to one another, stay informed, and keep ourselves entertained.

If you’re a business owner who caters to crowds, or often has people waiting or sitting for lengthy periods of time, then chances are you’ve got a TV within sight for the exact reasons just listed above. Which is great, the comfort of your customers is key – but in this rapidly advancing world of technology, it’s easy to get carried away when trying to build an inviting waiting room experience.

Between all the technology available to business owners coupled with the drive to maintain customer satisfaction, the ease of putting something up like Netflix powered by an Amazon Fire Stick is second nature. So why wouldn’t you do it? The answer is simple. Because it’s illegal.

NETFLIX TERMS:

The Netflix service and any content viewed through our service are for your personal and non-commercial use only. During your Netflix membership, we grant you a limited, non-exclusive, non-transferable, license to access the Netflix service and view Netflix content through the service. Except for the foregoing limited license, no right, title or interest shall be transferred to you. You agree not to use the service for public performances.

Using those services with a “set it and forget it” mentality without regard for the licensing terms and conditions can be dangerous for your business. The people who enforce the rules on media licenses take this very seriously. For more information regarding why you should think twice about setting up services like that in your business, check out this article on using Netflix in your business.

Personal Use is Different than Business Use

In the end, the licensing rights tied with those services only applies to personal use. Setting them up in your business is a no-go. But if you think about it, TVs and plug-ins like Fire Stick and Chromecast were designed with the home setting in mind, not business settings anyway.

fire

So you can’t use a Fire Stick in Your business to deliver any real TV content. Up until recently, this left you with only one real choice: cable TV. And while it’s legal to run cable in a business setting, cable TV isn’t designed for the benefit of your customers and your business. It’s Relevant TV is.

Custom TV from It’s Relevant

It’s Relevant TV bridges the gaps between TV, customer satisfaction, and business messaging using unique digital sinage software – creating a more inviting place for visitors. The service provides businesses with content and control that makes for an all around better TV experience. IRTV creates a custom TV network for each business with access to a vast library of original content divided into a number of categories you can pick and choose from. On top of the TV content with more meaningful controls, your business also gets room to advertise additional services, reach out to customers, and share your latest social media posts. It’s Relevant TV turns your television into a tool for your business.

Introducing Trump Block from It’s Relevant TV

“April showers bring May flowers, but what does It’s Relevant bring?”
“TRUMP BLOCK”

It’s the beginning of April, and normally that’s free range for April Fools shenanigans, but we’re not kidding here. TRUMP BLOCK from It’s Relevant TV is actually a thing, and it can improve your business.

President Donald Trump: Like him or hate him, it doesn’t matter.

There’s so much coverage on Donald Trump that you can’t go an hour without hearing his name, even if you’re nowhere close to a TV or smartphone. At some point, enough is enough. Hopefully you haven’t gotten this far, sighed at the sight of another Trump article, and are currently making your way over to the X… WAIT- trust me, keep reading.

From the makers of Competitive Ad Block®, which blocks out competitors’ ads in order to prevent loss of business, comes a tool designed with that same spirit in mind: Trump Block. With Trump Block, you’ll do just that, block all coverage on Donald Trump. The good and the bad.

Trump Block isn’t Anti-Trump, it’s Pro-Business

A respectable business model puts its customers first, and It’s Relevant designed Trump Block with the customer’s comfort in mind. It doesn’t matter if you personally like him or not. The question is what affect does TV coverage of him have on the attitude of people in your place of business. Sure, people that didn’t support him during the election don’t want to see him – but we’ve also found that the people who did support him are also frustrated by the overwhelmingly negative coverage and would prefer not to see it.

So why drag him into your business?

TVs are a great way to keep your customers informed or entertained, and most business owners we’ve spoken with have said just that. However, the double-edged cost of this convenience comes to light when something like the 2016 election happens. A story so all-encompassing that coverage on the subject saturates the news – and even bleeds into talkshows, comedies, and pop culture.

n-TRUMP-WWE-628x314

116481-078What was once meant to be informative and interesting becomes annoying, and frustrating. And when that something is as big as Donald Trump, you can’t escape it. It’s there when you get coffee in the morning. It’s there when you’re passing stores in the street. It’s on the radio when you go to work, and it could even be in the office itself.

Your customers’ moods matter.

Put simply, your customers are likely tired of the Trump coverage. Seeing him on TV, hearing his voice, and even hearing his name can disrupt the moods of people and remove them from a purchasing or relaxed mindset. So why not block it out? Whether it’s the TV in a restaurant, waiting room, lobby or employee lounge- enough is enough. Don’t let the endless coverage take its toll on your business. Contact It’s Relevant TV to learn more.

It’s Relevant TV
203-588-1689
support@itsrelevant.com

It’s Relevant TV is uniquely designed to bring your business up-to-date television programming that focuses on the interests of your customers. Business owners have control over what types of programs are shown and are able to filter out any topics or keywords that they feel may hurt their business environment.

Dentist Offices: Playing the Waiting Game

“The waiting, is the hardest part…”

-Tom Petty and the Heartbreakers

You don’t need to appreciate classic rock to agree that waiting rooms take their toll on more than just time. We’ve all been there, the rows of padded chairs with wooden armrests, the piles of magazines, the TV, and the plant in the corner that may or may not be plastic. It’s these elements, and more, that make up the traditionally dull waiting room experience we know so well.

Empty Medical Waiting Room with Chairs
Empty Medical Waiting Room with Chairs

But does it have to be dull?

Sure enough, plenty of businesses and offices work hard figuring out how to make a waiting room more inviting, and put forth a lot of effort into improving their lobbies for their clients. But no matter where you go, whenever you end up having to wait for more than a few minutes you’ll likely see a TV.

And there’s a reason for that. TVs are an effective distraction. TVs draw people’s attention, and they’re a familiar element that we’re used to looking at on a daily basis – providing a quiet atmosphere with the comfort and white noise of what’s on. While televisions are great in that respect, there are many reasons that cable and satellite TV are not the best options for your office.

When you’re waiting to be seen by someone, you aren’t necessarily invested in a long program when you’re expecting to miss some, or most of it, as soon as you’re called away. And in the case of having the TV turned to any one station or giving visitors control over the remote, with a waiting room full of people it’s impossible to cater to them all and it’s likely that someone is going to get alienated.

So what’s a business owner to do about that?

It’s Relevant TV for Dentists and It’s Relevant TV for Medical Offices work to address those issues and more. Each custom TV network airs original content pulled from a vast library of categories tailored specifically for the practice it’s in. The segments run for two and a half minutes on average – meaning they’re brief enough to cater to an audience with limited focus, and the categories are varied enough that everyone is bound to see something that interests them on some level.

IRTV compliments an atmosphere in which people are looking for a distraction and aren’t there to be entertained. Going beyond aired content, the service can also be used to reach out to those people in waiting. Posts, photos, and even videos from your social media can be uploaded and played for visitors to see.

Whether you’re introducing your staff, highlighting local events, or even showcasing other services your business provides; it’s worth taking a look at: It’s Relevant TV.

 

Dental Education Through TV: Brushing Up on Hygiene

“Brush your teeth twice a day, for two minutes. Once in the morning, and again before bedtime. And don’t forget to floss…”

– Every Dentist & Mother

The words every kid grows up hearing a thousand times. The very same words people often seem to forget despite the constant reminders. How is it that kids, and even some adults, throw oral hygiene out the window and neglect this most basic routine?

Cartoon tooth character thumbs up to clean teeth clipart

It all comes down to delivery. Good oral hygiene starts at home, and extends to the dentist’s office. From parents passing on good habits to their kids to dentists educating them on proper dental care. But how do you do it? How do you get the message across and stress the importance of taking care of your teeth? Aside from the words we all know, dentists use a number of aids to educate patients.

Post-visit, your dentist might sit with you one-on-one and go over the proper ways to brush your teeth. They might ask what kind of toothbrush, or brand of toothpaste you’re using, if you’re flossing, etc; maybe they even pull out that big pair of plastic teeth. Some dentists even hand out brochures on dental care or have them available in the lobby for all to see. And in this age of technology, you might even find blogs written by the dentists you visit.

But how effective is that in the long run?
Are patients seeing your content?

Reaching the patients is the key

Without being able to reach patients effectively you can’t pass on whatever it is you’re trying to say.  It’s Relevant TV provides a unique and alternative solution to this problem…

dental-tv-custom-marketing-platform

Offices, waiting rooms, and even operatories, are often equipped with a television.  Dentists’ TVs are usually tuned into something like the news, weather, or a talk show for white noise or casual comfort. In short, a custom Dental TV can run those same kinds of programs for less than it costs to run basic cable – and do more for your practice at the same time. With It’s Relevant, you can not only air those key channels, you can run original content you yourself produced and show it to the world.

Have a video introducing your doctors, or staff? A lovely office tour of the practice featured on your website? You could have that aired on your waiting room’s television – as well as any promotions or events you want to share with your patients. Connect with them, and present a more welcoming experience through a dental television network.

So going back to oral hygiene and getting the message across, how is TV a better platform for this? The answer is pretty straightforward, people watch TV. They watch it, and they pay attention to it – sometimes moreso than face to face.

TV has a lasting impact

Speaking from my own personal experiences, I recall a time years ago when I was young and my mother was bringing me to a new dentist. And in her motherly attempt to relieve me of anxiety, she casually mentioned that the dentist I was going to see “Has a TV in his office, so you can watch it during the visit.”

The comfort and distraction that the TV provided turned an otherwise dreadful experience into something less so, which is precisely why it was there in the first place, and are often found in waiting rooms and operatories today.

As a kid, or even an adult, that period of time in which you are at the dentist, you are always looking for something to take your mind off of what’s going on. The patient is invested, and focused – and can be entertained and informed with the programs you choose to put on the TV.

If you’d like to create a better environment for your patients, and connect with them more, it can be as simple as changing the channel on your TV. Schedule a free consultation with one of our TV experts to help reach your goals. You can call 203-588-0994 or email: sales{at}itsrelevant.com to set up a conversation.

 

Utilizing Television to Benefit Your Business

Your Customers Didn’t Come to Watch TV

If you print a sign to promote a new service, and then you never hang it in the business, you’re missing an opportunity, right?  That seems pretty clear, and yet business owners think nothing of buying a TV and filling it with useless programming. But how is that helping your business and customers?

Reality Check

There is an important reality about including a TV in your business location: your business is not the customer’s living room.  They have a TV in their own living room and they have complete control over that one.  Having a TV in your business with the remote freely available is not going to draw anyone off their own couch to come sit in your waiting room.

You may have a television in the waiting area of your doctors office or automotive service center.   And you might leave the remote out for your customers to pick what they want to watch, but why?  Did a customer ever say “I feel like watching the Steelers game, so I’m going to the doctor’s office”? Of course not!

Additionally, leaving the channel selection to your customers poses some risks.  What will they choose to watch? Will they be annoyed by the preferences of the other customers?  Some business owners who hold the remote at the desk or behind the counter complain that dealing with changing the channel wastes time and frustrates employees also.

Customization is your Right and Duty

The truth is that you designed your business location with purpose.  The paint color, the flooring, the lighting, the furniture: you selected these to create a certain feeling in your space.  Until now there were very limited options to customize your TV with that same care, but now you can.

Your TV can influence your customers to spend more money, come back more often, and follow your business on social media.  Choosing the right programming is all you need to do to make your TV worth something.  With It’s Relevant TV, your TV is an asset that helps drive greater sales.

TV People MagnetMagnetic Television

Whatever channel you have on, your customers will look at the television at least once – it’s human nature.  But how can you keep them looking without giving them the remote?  Keep changing the type of content every few minutes automatically!  

If you have national news, sports, travel, gardening, food/cooking, fashion, kids programming and more available to mix at all times, you’ll have something for everyone.  It’s Relevant TV is the subscription service that provides you this flexibility.  The system automatically mixes content from categories you choose so your customers are never bored or frustrated with what’s on the TV.

And While You Have Their Attention

When your customers are looking at something, you put your brand on it, right?  Custom water bottles, notepads, refrigerator magnets, this is a pretty common practice.  With your TV, you have the opportunity to do so much more!  Put your logo on the screen, add your own informational videos, and add your own marketing messages and specials as images next to the broadcast. Show off your social media posts to gain followers.  All of that would be impossible with cable TV.

It sounds like a promotional dream, but it’s very easy to achieve with It’s Relevant TV.  Get your customers to look, keep them watching, and harness their attention to grow your business.