iOS 11 Hidden Feature That Will Help Your Business (iPhone/iPad)

With Apple’s release of iOS 11 on Tuesday September 19, 2017 many new features have been introduced to the iPhone and iPad. Most of these features matter mostly to consumers, not to business owners. But there is one feature in particular that businesses should take advantage of.

QR Code Scanning on the iPhone

Apple has made it easier than ever for consumers to scan QR codes while they are out and about. What are QR Codes? They are a lot like barcodes in that they are quick to scan from a compatible device but they are used in much more of an interactive way. QR codes have been used for about a decade now to bring users to web sites while out and about. They are really big in Asia, but never really took off here in the U.S.

What’s different now?

You used to need a dedicated app to scan a QR code on your iPhone. The problem has always been that once you saw a QR codeyou wanted to scan you had to fumble through your apps, find the QR scanning one, wait for it to load and then shoot the code. This long process made it hard to use QR codes in dynamic ways. Now Apple has built the technology into their standard Camera App. The Camera App remains one of the easiest to access apps on the phone, available right from the lock screen.

What are the opportunities for businesses?

Getting customers to access your websites while in your retail locations, or through ads in remote locations are a great way to grow your business. Once users access a link through a QR code, they can fill out a survey, join a loyalty club or even purchase a product that’s not available in the store.

iOS 11 QR Code Scanning App
QR Code Editing Tool inside of It’s Relevant TV

Make the most of this update with It’s Relevant TV

As you’ll see in the video below, It’s Relevant TV has a QR code generator built right into their free iPhone/iPad app. You can design, edit and upload interactive ads right from your phone to all of your business TVs using the service. IRTV puts these QR codes in a place that your customers can see and interact them. Customer awareness will be key to your success.

There is really no quicker way to easily build active links into your business signage. We hope that you’ll take advantage this great technology that is surely to gain usage in the months to come!

If you have questions or want to chat about ways to make this technology work for you, please reach out to us.

Dental Education Through TV: Brushing Up on Hygiene

“Brush your teeth twice a day, for two minutes. Once in the morning, and again before bedtime. And don’t forget to floss…”

– Every Dentist & Mother

The words every kid grows up hearing a thousand times. The very same words people often seem to forget despite the constant reminders. How is it that kids, and even some adults, throw oral hygiene out the window and neglect this most basic routine?

Cartoon tooth character thumbs up to clean teeth clipart

It all comes down to delivery. Good oral hygiene starts at home, and extends to the dentist’s office. From parents passing on good habits to their kids to dentists educating them on proper dental care. But how do you do it? How do you get the message across and stress the importance of taking care of your teeth? Aside from the words we all know, dentists use a number of aids to educate patients.

Post-visit, your dentist might sit with you one-on-one and go over the proper ways to brush your teeth. They might ask what kind of toothbrush, or brand of toothpaste you’re using, if you’re flossing, etc; maybe they even pull out that big pair of plastic teeth. Some dentists even hand out brochures on dental care or have them available in the lobby for all to see. And in this age of technology, you might even find blogs written by the dentists you visit.

But how effective is that in the long run?
Are patients seeing your content?

Reaching the patients is the key

Without being able to reach patients effectively you can’t pass on whatever it is you’re trying to say.  It’s Relevant TV provides a unique and alternative solution to this problem…

dental-tv-custom-marketing-platform

Offices, waiting rooms, and even operatories, are often equipped with a television.  Dentists’ TVs are usually tuned into something like the news, weather, or a talk show for white noise or casual comfort. In short, a custom Dental TV can run those same kinds of programs for less than it costs to run basic cable – and do more for your practice at the same time. With It’s Relevant, you can not only air those key channels, you can run original content you yourself produced and show it to the world.

Have a video introducing your doctors, or staff? A lovely office tour of the practice featured on your website? You could have that aired on your waiting room’s television – as well as any promotions or events you want to share with your patients. Connect with them, and present a more welcoming experience through a dental television network.

So going back to oral hygiene and getting the message across, how is TV a better platform for this? The answer is pretty straightforward, people watch TV. They watch it, and they pay attention to it – sometimes moreso than face to face.

TV has a lasting impact

Speaking from my own personal experiences, I recall a time years ago when I was young and my mother was bringing me to a new dentist. And in her motherly attempt to relieve me of anxiety, she casually mentioned that the dentist I was going to see “Has a TV in his office, so you can watch it during the visit.”

The comfort and distraction that the TV provided turned an otherwise dreadful experience into something less so, which is precisely why it was there in the first place, and are often found in waiting rooms and operatories today.

As a kid, or even an adult, that period of time in which you are at the dentist, you are always looking for something to take your mind off of what’s going on. The patient is invested, and focused – and can be entertained and informed with the programs you choose to put on the TV.

If you’d like to create a better environment for your patients, and connect with them more, it can be as simple as changing the channel on your TV. Schedule a free consultation with one of our TV experts to help reach your goals. You can call 203-588-0994 or email: sales{at}itsrelevant.com to set up a conversation.

 

Utilizing Television to Benefit Your Business

Your Customers Didn’t Come to Watch TV

If you print a sign to promote a new service, and then you never hang it in the business, you’re missing an opportunity, right?  That seems pretty clear, and yet business owners think nothing of buying a TV and filling it with useless programming. But how is that helping your business and customers?

Reality Check

There is an important reality about including a TV in your business location: your business is not the customer’s living room.  They have a TV in their own living room and they have complete control over that one.  Having a TV in your business with the remote freely available is not going to draw anyone off their own couch to come sit in your waiting room.

You may have a television in the waiting area of your doctors office or automotive service center.   And you might leave the remote out for your customers to pick what they want to watch, but why?  Did a customer ever say “I feel like watching the Steelers game, so I’m going to the doctor’s office”? Of course not!

Additionally, leaving the channel selection to your customers poses some risks.  What will they choose to watch? Will they be annoyed by the preferences of the other customers?  Some business owners who hold the remote at the desk or behind the counter complain that dealing with changing the channel wastes time and frustrates employees also.

Customization is your Right and Duty

The truth is that you designed your business location with purpose.  The paint color, the flooring, the lighting, the furniture: you selected these to create a certain feeling in your space.  Until now there were very limited options to customize your TV with that same care, but now you can.

Your TV can influence your customers to spend more money, come back more often, and follow your business on social media.  Choosing the right programming is all you need to do to make your TV worth something.  With It’s Relevant TV, your TV is an asset that helps drive greater sales.

TV People MagnetMagnetic Television

Whatever channel you have on, your customers will look at the television at least once – it’s human nature.  But how can you keep them looking without giving them the remote?  Keep changing the type of content every few minutes automatically!  

If you have national news, sports, travel, gardening, food/cooking, fashion, kids programming and more available to mix at all times, you’ll have something for everyone.  It’s Relevant TV is the subscription service that provides you this flexibility.  The system automatically mixes content from categories you choose so your customers are never bored or frustrated with what’s on the TV.

And While You Have Their Attention

When your customers are looking at something, you put your brand on it, right?  Custom water bottles, notepads, refrigerator magnets, this is a pretty common practice.  With your TV, you have the opportunity to do so much more!  Put your logo on the screen, add your own informational videos, and add your own marketing messages and specials as images next to the broadcast. Show off your social media posts to gain followers.  All of that would be impossible with cable TV.

It sounds like a promotional dream, but it’s very easy to achieve with It’s Relevant TV.  Get your customers to look, keep them watching, and harness their attention to grow your business.

An Apple TV App for Businesses (tvOS)

Transforming the TV in Your Business

Up until now there have been very few options for using a TV in a business location.  Turning on cable TV results in a lot of doom and gloom news stories and unpredictable content.  Even worse for your business, cable TV delivers countless competitive ads that draw customers away.  Some businesses have tried using their televisions as digital signs. But plain old digital signage is BORING and often ignored. Some pre-programmed video packages are available also, but those bring a repetitive loop that can frustrate customers.  Finally, there is a solution! It’s Relevant TV takes a fresh approach to help you take control of your TV.

For a business, the true power of television is the combination of interesting content and well-placed advertisements, and It’s Relevant TV puts that power within reach of every business owner.  From local retailers, medical offices, restaurants, and salons to sports arenas, theaters, hotels and car dealerships, the custom channels work uniquely for each and every location.

Apple TV App (tvOS) Hand Remote
It’s Relevant for Apple TV (tvOS)

Apple TV (4th Generation)

It’s Relevant TV for tvOS brings the power of the company’s custom TV networks to any owner of a 4th generation Apple TV device. The service combines the best aspects of television, social media and digital promotions.  In addition, the service allows business owners to control them all from their computer, tablet, or smartphone.  It offers greater control than any other TV product available today.

Television Content, Social Media, Competitive Ad Block®

Businesses choose the types of content they want to display to their visitors from a vast library of licensed content.  They can also upload their own messaging, images, and videos to show.  In addition, they can decide which social media updates to display from their own accounts, and It’s Relevant TV does the rest.  It’s Relevant TV automatically delivers fresh video content throughout the day, updating the promotions and social media as each business makes changes in their account.  Businesses are also excited about what It’s Relevant TV blocks from the broadcast: competitive ads. With Competitive Ad Block® from It’s Relevant TV, all advertisements from competing businesses are blocked from reaching the screen.

Get Started

All you need is the free application from the iTunes TVOS store, and an access code from It’s Relevant TV.  Search “it’s relevant tv” on your Apple TV) to download the app.  If you don’t already have an access code please email support@itsrelevant.com to get one.

Today is the day you will make your TV worth something. We look forward to providing you with the tools to make it happen.