iOS 11 Hidden Feature That Will Help Your Business (iPhone/iPad)

With Apple’s release of iOS 11 on Tuesday September 19, 2017 many new features have been introduced to the iPhone and iPad. Most of these features matter mostly to consumers, not to business owners. But there is one feature in particular that businesses should take advantage of.

QR Code Scanning on the iPhone

Apple has made it easier than ever for consumers to scan QR codes while they are out and about. What are QR Codes? They are a lot like barcodes in that they are quick to scan from a compatible device but they are used in much more of an interactive way. QR codes have been used for about a decade now to bring users to web sites while out and about. They are really big in Asia, but never really took off here in the U.S.

What’s different now?

You used to need a dedicated app to scan a QR code on your iPhone. The problem has always been that once you saw a QR codeyou wanted to scan you had to fumble through your apps, find the QR scanning one, wait for it to load and then shoot the code. This long process made it hard to use QR codes in dynamic ways. Now Apple has built the technology into their standard Camera App. The Camera App remains one of the easiest to access apps on the phone, available right from the lock screen.

What are the opportunities for businesses?

Getting customers to access your websites while in your retail locations, or through ads in remote locations are a great way to grow your business. Once users access a link through a QR code, they can fill out a survey, join a loyalty club or even purchase a product that’s not available in the store.

iOS 11 QR Code Scanning App
QR Code Editing Tool inside of It’s Relevant TV

Make the most of this update with It’s Relevant TV

As you’ll see in the video below, It’s Relevant TV has a QR code generator built right into their free iPhone/iPad app. You can design, edit and upload interactive ads right from your phone to all of your business TVs using the service. IRTV puts these QR codes in a place that your customers can see and interact them. Customer awareness will be key to your success.

There is really no quicker way to easily build active links into your business signage. We hope that you’ll take advantage this great technology that is surely to gain usage in the months to come!

If you have questions or want to chat about ways to make this technology work for you, please reach out to us.

An Apple TV App for Businesses (tvOS)

Transforming the TV in Your Business

Up until now there have been very few options for using a TV in a business location.  Turning on cable TV results in a lot of doom and gloom news stories and unpredictable content.  Even worse for your business, cable TV delivers countless competitive ads that draw customers away.  Some businesses have tried using their televisions as digital signs. But plain old digital signage is BORING and often ignored. Some pre-programmed video packages are available also, but those bring a repetitive loop that can frustrate customers.  Finally, there is a solution! It’s Relevant TV takes a fresh approach to help you take control of your TV.

For a business, the true power of television is the combination of interesting content and well-placed advertisements, and It’s Relevant TV puts that power within reach of every business owner.  From local retailers, medical offices, restaurants, and salons to sports arenas, theaters, hotels and car dealerships, the custom channels work uniquely for each and every location.

Apple TV App (tvOS) Hand Remote
It’s Relevant for Apple TV (tvOS)

Apple TV (4th Generation)

It’s Relevant TV for tvOS brings the power of the company’s custom TV networks to any owner of a 4th generation Apple TV device. The service combines the best aspects of television, social media and digital promotions.  In addition, the service allows business owners to control them all from their computer, tablet, or smartphone.  It offers greater control than any other TV product available today.

Television Content, Social Media, Competitive Ad Block®

Businesses choose the types of content they want to display to their visitors from a vast library of licensed content.  They can also upload their own messaging, images, and videos to show.  In addition, they can decide which social media updates to display from their own accounts, and It’s Relevant TV does the rest.  It’s Relevant TV automatically delivers fresh video content throughout the day, updating the promotions and social media as each business makes changes in their account.  Businesses are also excited about what It’s Relevant TV blocks from the broadcast: competitive ads. With Competitive Ad Block® from It’s Relevant TV, all advertisements from competing businesses are blocked from reaching the screen.

Get Started

All you need is the free application from the iTunes TVOS store, and an access code from It’s Relevant TV.  Search “it’s relevant tv” on your Apple TV) to download the app.  If you don’t already have an access code please email to get one.

Today is the day you will make your TV worth something. We look forward to providing you with the tools to make it happen.