Top Free TV Service for Medical Waiting Rooms and Lobbies

Browsing the internet for a free TV service for your waiting room? The leader in patient-focused TV has recently announced a new subscription plan that’s available to all medical offices. Whether you’re a hospital, urgent care, doctor, dentist, or medical specialist; the sponsor-supported subscription option allows you to utilize the premium service, but without incurring the cost.

A “Free” TV Service Vs. It’s Relevant TV’s Sponsor-Supported Service

free TV service is exactly what it sounds like on the surface. It’s a TV service with no cost, which you pay nothing for– at least insofar that you’re not spending any “money” for it; but that doesn’t mean it’s not costing your medical office something else.

Read: Top 5 Reasons a “Free” TV Service for your Waiting Room is Bad for your Medical Office.

TV providers who offer that kind of “free waiting room television” are only able to do so because their services are actually paid for by pharmaceutical ad support. You might be paying $0 for the service, but you get what you pay for in this case– likely generating $0 for your own practice from it. Instead, the revenue generation is completely taken by that provider. What’s worse, you’re left with TV that you have little control over, and may upset your patients.

While you are not paying any money out of pocket for that kind of service, it could be costing you money, and your patients’ trust. It goes against the spirit of creating a good patient experience when you allow your visitors to be subject to ads which might make them feel like they have X symptoms, or need Y drugs.

Best practice: Avoid TV services that put anything medical-related on the TV that you don’t endorse yourself.

Patients don’t need to be bombarded with drug ads, and pharmaceutical companies shouldn’t be invading and monetizing your waiting room. If someone should be generating revenue off of your TV, it’s you!

It’s Relevant TV: A No-Cost Waiting Room TV Service for Medical Offices

Let’s compare the traditional “free TV service” described above to It’s Relevant TV’s sponsor-supported service. Instead of your service provider profiting off of your waiting room TV, you do. It’s Relevant’s unique approach is for a sponsor, of your choosing, to pay the cost of your subscription in exchange for having their brand on the TV.

It’s a great way to strengthen relationships with local businesses.

This way, you’re in control; you control who, and what, shows up on your TV.Sponsor-supported subscribers don’t miss out on any of IRTV’s premium content. Over +1,000,000 minutes of fun and interesting content is available for your visitors to enjoy, coupled with the ability to promote your services in a more meaningful way. This allows you to generate positive feelings among patients, and more revenue on the side to improve your medical office.

Visit: It’s Relevant TV: Medical Custom Networks to learn more.

Top 3 Steps to Remove Bad Reviews From Yelp and Google

Bad reviews hit businesses hard. Having a bad review, or a one-star rating, show up whenever new or even repeat customers search for your business might as well be a big sign that says: “DON’T COME HERE.”

Often times that’s EXACTLY what it says.

While there’s no way to easily delete a negative review that’s impacting your business, there are ways of getting around them. You want to avoid these kinds of reviews, and generate new positive reviews instead. There is great technology out there to encourage exactly this.

Step 1: Finding the Bad Reviews

Before you can act on negative feedback, you have to find it first. Knowing where people are posting about their experiences in general is the best place to start. Whether you own a restaurant, an urgent care, a dentist office, or car dealership; if one of your visitors has a bad experience- i.e., one so bad that they feel compelled to leave a negative review. Chances are that review can be found on Google. Other popular review sites include: Yelp, TripAdvisor, and Citysearch. Look up your business on each one of these sites, if you haven’t already, and see what people are saying.

Step 2: Addressing the Bad Reviews

A good practice for any business owner is to dedicate a member of your staff to finding any negative reviews that might be out there. Most review sites have the option of commenting on someone’s post. If you’re able, address it ASAP! Remember- it’s important to be as polite, understanding, and considerate as possible with your feedback. The original poster might never see it, but you can bet others will. And your response is more for everyone else, than it is for the person making the complaint in the first place.

Responding to Comments Makes a Difference

Seeing your responsiveness goes a long way towards those viewers giving your business a chance in spite of a bad review. In some cases, your responsiveness is more important to people than whatever misstep you, or your staff, might have made in the first place. Responding to feedback is a quick and easy way to fix things.

On rare occasions. you may be able to get a once-frustrated-customer to change or remove a negative review entirely.

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What you put on the TV is important!

In addition to being aware of these reviews, you need to address the concerns in a way that prevents people from having negative experiences in the first place. The most common negative reviews we’ve observed, in no particular order, are; visitors complaining about loud TVs, the [political] newslong wait timesrude staff, and shabby waiting areas. Fortunately, most of these problems can be resolved fairly easily.

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It’s not always about the food.

If visitors complain about what’s  playing on the TV, consider a business-friendly cable replacement, or a custom TV network. When a visitor says that a member of your staff was rude, address the complaint and work with your staff. If you receive complaints about the cleanliness of your space, or other environmental issues, check out this article about the Top 10 Secrets for Creating the Best Waiting Room.

Step 3: Give Visitors a way to Leave You Feedback Directly

Giving your visitors a way to leave feedback is one of the best ways to prevent negative reviews from showing up on sites like Yelp and Google. Plenty of complaints are simple enough that they can be resolved on-the-spot if your visitors can be empowered to say something while they’re there.

How you go about this is up to you. Whether it’s a box, a billboard, or an email they can address specifically, you can’t go wrong. Some businesses even provide a telephone number customers can send a text message to in order to voice their opinions. However, more important than the “how,” is getting your visitors to know that they can come to you directly if they have a complaint, or grievance. Your TV can help.

One of the best ways to encourage on-site feedback is through messages on your TV. Consider investing in waiting room technology that allows you to customize what’s on your business’ television. We recommend visiting  ItsRelevantTV.com as a great place to start. By being proactive with your environment and publicly asking for customer opinions directly, you will be able to address the bad reviews before they ever hit the sites, and encourage the posting of positive ones.

Top 5 Features You Need for the Best Medical Waiting Room TV

Shopping for the best waiting room TV service for your hospital, urgent care, or dentist office? This article lists the top 5 features any good waiting room TV experience should come with. However, if you’re short on time like many people in the healthcare industry and want to jump right into exploring options; we suggest you explore this full-featured option.

#1: The Best Waiting Room TV Service has the Best Content

Quality content is where most custom TV solutions fall flat. Cable TV has a plethora of channel choices, without great ways to control what actually plays (or doesn’t play) on your TV. Technology companies that provide a box and access to a small library of content have the opposite issue, only having access to a very limited set of content that continually repeats.

Throw a dart at a board covered in custom TV providers; 9 times out of 10 you’ll hit one that exclusively plays medical content. Or just as bad, one that likes to pretend they’re partners with major TV networks because they have the licensing rights to a few clips of popular talkshows. Those clips are thinly veiled advertisements to get viewers to watch the real shows when they get home, and don’t serve to do much for them while they are in your space. It isn’t proper waiting room entertainment, and neither are medical videos that go into graphic detail.

Visitors want to see videos that are fun and entertaining. Playlistslooping videos, and purely medical-related simply don’t cut it; not if your goal is to provide the most-comfortable patient experience possible. The best waiting room TV service is one that:

  1.  Comes with a large library of content
  2.  Doesn’t loop
  3.  Isn’t exclusively medical-related
  4.  Is full of rich, meaningful content your patients will enjoy watching.

#2: Customization

Whether you’re a hospital, urgent care, or dentist; your brand is unique, and so your waiting room TV ought to reflect that as well. The best waiting rooms services are tailored to your brand, and give you the ability to upload your own personal videos, and messaging, to be featured alongside the provided content.

A good custom TV network also lets you pick and choose what kinds of content shows up on your TV. It should allow users to block or remove videos that you or your visitors feel are unsettling, inappropriate, or not up to your office’s standards.

When you’re in control of your TV you’re able to make it all about your brand, get more milage out of your personal videos, and better act on visitor feeback.

#3: Easy-To-Use System

Managing a custom TV network can be a headache, that’s why finding a streaming TV service with an easy-to-use management system is important. Uploading a video or image shouldn’t be harder than clicking a button and uploading it. Likewise, selecting which videos to turn on/off should be as easy as selecting the video or category, and switching it on/off.

As simple as that sounds, you’d be surprised how many management systems are needlessly complicated, or require a computer science degree to navigate. These services are no good. Unfortunately, it’s hard to know for sure if the TV software you’re looking at will come with an easy-to-use system until you’re using it. Do yourself a favor and schedule a demo with whichever provider you’re considering, and ask questions about their management tools. Make sure you feel confident in your ability to use the system.

The mark of a good TV provider is one that will take the time to walk you through their service, so don’t hesitate to ask for a meeting.

#4: Social Media Integration

A rare gem of a feature. A waiting room TV service with the ability to integrate posts from your Facebook, Twitter, and Instagram accounts directly to your TV is harder to come by.It’s a powerful, worthwhile feature for those whose medical offices are active on social media– generating everything from social media followers, to repeat visits.

Don’t be fooled by TV software providers that boast this feature in the form of uploading screenshots of your social media pages to your TV. This is NOT social media integration. Or others that will interrupt TV programming to show your social media posts. There is nothing worse for your message than getting in between them and something they are engaged with.

Real social media integration is placed thoughtfully, shown in real-time, automatic, and safe; only drawing your most-recent posts, and only those posted by your staff, or social media manager.

If this feature piqued your interest, we recommend you checking out Social Media TV, which features live social media integration the way it’s meant to work.

#5: Strategy & Support

One might think that it goes without saying that a provider of any service should come with helpful strategies and customer support. Unfortunately, the world isn’t quite there yet.  There are so many technology companies that are coming up with TV solutions, but they neglect to provide their clients with the strategy and support needed to truly be successful.

When researching potential candidates for your waiting room TV service, be sure to understand their support structures; not only for any technical questions that may arise during use, but for strategic assistance in getting the most out of the platform you select.

So what does quality customer support look like? TV software providers that go the extra mile assign dedicated customer support managers to individual clients. It’s always easier to reach out to a person that knows your account as opposed to calling an 800 number or filling out an online support form. You want to aim to have a dedicated customer support representative who knows you, knows your brand, and is familiar with the goals of your practice.

The Best Marketing Tool For 2020: Your TV

Looking for the best marketing tool for the new year? Want to make your marketing dollars count? Whether you’re a big franchisee with multiple locations, or a small business owner with a humble brand; your own television can be the key to unlocking your 2020 marketing potential. To fully appreciate the best marketing tool for the upcoming year, you need to take a closer look at the TV in your waiting room.

A Closer Look at Waiting Room Television

Take a moment to think of your lobby or waiting room. Think about what’s currently on TV there. Now think about who’s watching it, and for how long. Finally, how much does it cost? -and how much revenue is it generating for your business?

Bonus Question: How many competitor ads are your visitors seeing?

These are the important things to consider; not just for your business’ television, but for your business as a whole. Here’s why:

1.) What’s Playing on your TV?: What you decide to put on your TV leaves an impression on your visitors. Many business owners like to default to the news – however the news can be graphic, unsettling, and a bit too political nowadays. It simply isn’t a fit for any waiting room. Also worth noting is that a popular TV solution for waiting rooms are DVDs, or Netflix in their locations as a cost-effective alternative to the drama of news, or the boringness of cable. This would be great- if it weren’t for the fact that playing Netflix or DVDs in a commercial setting is illegal. You can read more about the specifics in this article, but the message is clear; understand the Terms & Conditions of your TV subscriptions!

2.) Who’s Watching / How Long?: The answer varies from business-to-business. “The Who” matters because you want programming on the TV that your visitors will appreciate. Likewise, “How Long” matters because you don’t want your visitors exposed to something they don’t like if they’re waiting for a long period of time. Above all else; avoid looping playlists and displays. Nothing says “I’ve been waiting forever.” like knowing which videos are coming up next in a playlist.

3.) How much does it Cost / What is it doing for your Business?: The importance of affordability and cost-effectiveness doesn’t have to be stated. However the latter part of this point raises an interesting question; “What is the TV in your waiting room doing for your business?” Simply put, your TV should be serving your brand. All the money that goes into paying for cable or satellite TV each month could be spent towards a custom TV network. One that potentially costs less, is more effective at delivering your messaging, and is better at engaging visitors.

It’s Relevant TV: The Best Marketing Tool for 2020

It’s Relevant TV is a cost-effective programming tool for businesses looking to improve visitor experience, find new ways to deliver important messages, and generate more followers on social media. IRTV accomplishes this through carefully curating content from its library of customizable, short-form programs that people genuinely enjoy watching- packaged alongside a free rotating adspace, and active social media integration.

There’s no better, more cost-effective way to promote your services, get people excited about your brand, and grow your business. Hit the ground running for 2020 and visit ItsRelevant.com to learn more about this year’s most powerful marketing tool.

Kid-Friendly Waiting Room TV: The Best TV For Young Patients

Are you a doctor’s office, urgent care, or dentist looking for kid-friendly waiting room TV ideas? This article is for you.

Kid-friendly is really the key. It’s easy to find waiting room TV solutions that offer basic programming, but that’s not what you’re here for. You’re here because you’re looking for the best TV experience for your young patients.

The Best Kid-Friendly TV for Doctors & Dentists

It’s Relevant TV is the go-to for doctors and dentists looking to put kid-friendly content on their waiting room TVs. Safe and friendly, It’s Relevant’s kid’s content is split into two categories; Kids Under 7, and Kids 7-and-Up. This is especially convenient if your waiting room has multiple TVs, or has multiple rooms for different age groups.

As for the content itself, It’s Relevant delivers a variety of videos that range from fun and interesting, to educational; sometimes all three! Whether it’s puppets, cartoons, toy reviews, or games and trivia – IRTV provides a variety of quality children’s content. You can see samples of the kids programming on the It’s Relevant TV official site.

It’s Relevant TV is more than Kid-Friendly Waiting Room TV

Wherever there are children, adults usually aren’t far behind. When your patients are primarily children and young teens, never forget who’s bringing them to their appointments: Adults!

Adults spend the same amount of time, if not longer, in your waiting room; so finding a solution that keeps parents in mind is important, but often overlooked.

Depending on your waiting room’s setup – It’s Relevant TV can help deliver enjoyable content, important messaging, or both, to your older visitors. Kid-friendly TV is just the tip of the IRTV iceberg. The service fully-includes an additional 40+ categories that are geared towards a general audience; all of which, like the children’s categories, can be turned on/off at your convenience depending on who’s watching.

Do you have multiple TVs in your waiting room? Perfect! You can dedicate one of those TVs to general content; meanwhile another other TV can be tuned to another custom channel that is suited for kids, keeping them occupied and entertained while they wait to be seen.

Do you have a single TV? No problem! You can still communicate important reminders and marketing messages to adults-in-waiting through It’s Relevant’s free side adspace. You can also connect with visitors through personal videos, and social media posts which can be integrated seamlessly into the system and displayed directly on the TV- even if the primary content is kid-focused.

It’s Relevant TV: The Best Waiting Room TV Experience

Kid-friendly waiting room TV is hard to find; even harder is to find one that caters to adults as well. If you’re looking for a cost-effective set-it-and-forget-it TV solution that you can trust to play safe, interesting content for your visitors, start your search with It’s Relevant TV. Visit the official website, or schedule a demo to learn more about the best waiting room practices; because many of the best waiting room experiences come from having the best waiting room TV programming.

For more useful hints on how to make your waiting room shine; check out “Top 10 Secrets for Creating the Best Waiting Room.”

Dental Waiting Room TV: The Best Content For Your Patients

The key to a great dental waiting room TV is the content. Whether it’s patient education videos, or content that’s more homey, it’s the quality that counts. This article highlights some of the “Shoulds,” and “Should NOTs,” to consider when choosing the best content for your patients.

Dental Waiting Room TV: “The Shoulds”

1.) Your TV Should be there for your Patients’ Comfort: First and foremost, you want your patients to feel comfortable in your waiting room. Compared to other practices, dental offices tend to stand out as the most-stressful, and most anxiety-inducing; across all ages. The last thing you want is the TV making things worse. Put something on the TV that your patients will enjoy.

2.) Your TV’s Content Should be Entertaining AND Educational: As a dentist, getting your message across is important. Whether that message is promoting the importance of brushing twice daily, or reminding patients to schedule routine-cleanings; equally as important is balancing those messages with content that visitors will find personally enjoyable. Which, in the end, is proven to help the educational messages go down easier.

3.) Your TV Should Communicate with your Patients: Videos that feature your office, staff, or community, are a great and friendly way to connect with your patients. Having a TV gives you the power to communicate. Use this power to greet patients-in-waiting, create a more welcoming environment, or even get more followers on social media!

Dental Waiting Room TV: “The Should NOT’s”

1.) Your TV’s Content Should NOT be Strictly Dental-Related: Content that is medical-related is only good in small doses. Unless you’re a dentist, you really don’t find dental-related things very interesting. This idea that dentist offices must have dental, or tooth-related things playing on the TV is a dangerous mindset. It can be a big put off for patients.

Dental TV services that provide only dental-related videos are experts at spinning them in a positive light- and, as dentists, it’s easy to get excited about it. However, your patients are NOT as enthusiastic about seeing teeth, technology, and dental procedures as you are. Many visitors will be turned off, or even anxious about the prospect of being trapped in a room with a TV telling them that they might have cavities, or gingivitis.

2.) Your TV’s Content Should NOT be Gross or Unsettling: However well-intentioned your videos of rotting teeth, bloody gums, or bad breath are- they’re simply not doing your office any favors. Patient comfort comes first; leave the gross, graphic, and nightmare-fueled imagery to the voluntarily-read pamphlets and brochures and online videos. People that are interested enough will search out the gory details. But you can spare the rest of your patients the displeasure.

3.) Your TV’s Content Should NOT be a Looping Playlist: Looping playlists are just a bad idea in general. Nothing says “I’ve been waiting forever” like knowing which video is coming up next. A lot of times providers utilize playlists because they simply don’t have a large enough library of content. Quality is important, but so is quantity when it comes to not seeing the same thing over and over again.

The Best Dental Waiting Room TV: Where to Start Looking

Knowing the Shoulds and Should NOT’s of dental TV is a good start in terms of “what” to look for in a TV solution; “where” to find the right provider is the next step. A simple google search is one’s best friend, however you’ll have to sift through the riff-raff of dental-only services for the needle in the haystack.

For the best in quality content that patients truly enjoy watching, start your search with It’s Relevant TV. It’s Relevant features one of the world’s largest libraries of short-form licensed content; no playlists. It’s a cost-effective, easy-to-use TV service that dentists- big and small, are using to improve patient experience, promote their brands, and connect more with their visitors.

 

 

The Best Dental Videos For Patients: TV For Dentist Offices

Looking for the best dental videos for patients? The right dental video can be very helpful in describing procedures and new technologies. Dental education videos are often the go-to for dentists who are thinking of putting something other than cable on their TV; but are they really the best thing to put in front of your patients? Probably not.

You have a choice when it comes to what’s playing on your waiting room TV. Dentists offices often default to cable, with educational videos coming in close second; both of which have their ups and downs. If you’re looking for the best TV solution for your waiting room, start your search by clicking here.

What is your Waiting Room TV for?

In order to understand what the best dental videos for patients are, it’s important to reexamine the purpose of those videos. Or rather, the purpose you want it to serve. A good dental practice has a TV in its waiting room and exam rooms for the sake, and comfort, of its patients. A wise dental practice has a TV in place to educate and inform patients on oral hygiene, and good dental habits. Regardless of which of the two approaches you favor; both come with a catch.

If you’re reading this, you probably already know the downside to playing regular old TV content; it can be boring, uncontrolled, and doesn’t serve your practice. Having cable TV available for patients to watch during their wait and/or treatment is great; but no matter how you dress it up, you’re paying for a monthly bill that’s under-utilized. As a result, you miss out on opportunities to promote your brand, and your services.

Dental-related videos can be effective if done correctly. However, as seen in the following article: “Tips on the Best Patient Education Videos for your Waiting Room TV,” dental-education videos come with their own set of risks. In short, you want to avoid videos that are graphic, or seen as gross by patients. They are unfortunately common when it comes to describing anything dental related.

The key is to look at these videos as if you were a patient, and not a professional in the oral care industry. You want your educational videos to be inviting and encourage your patients to look into procedures that will help them, not scare them with images of treatments that look painful or complicated.

What are the Best Dental Videos for Patients?

The best dental videos for patients are neither purely TV programming, nor dental-related content; but a good balance of both.

It’s all about Patient Education & Patient Comfort.

That’s why a successful TV solution is a mix of informative videos, as well as fun, interesting content to keep visitors happy. When you have the best of both worlds, your patients are more likely to be in a good mood before their treatment, and leave informed by your messaging.

Where Do I Find Dental-Related Videos & Good TV Content?

Not everyone has vast library of videos on-hand- and building one from scratch can be costly, and time-consuming. As a dentist office, you might be surprised by how many videos you have free access to without even knowing it. If your practice is a part of any local, or national, dental associations you might be sitting on a cache of educational, and informative videos that are free for you to take advantage of; double-check, and see what’s there! Additionally, if you’re partners with any vendors such as Invisalign, it’s easy to get in touch with them about utilizing their professionally-made videos about the products you offer.

Finding good TV content to play alongside your dental-related videos is trickier, as is finding a system to manage, and display those videos. Fortunately, services such as It’s Relevant TV exist, and are available to dentist offices for this exact task. The service provides the technology to display the videos you want to show your patients, and provides licensed videos for visitor enjoyment.

Creating a Dental TV Network for your Dentist Office

Creating a TV network for your practice is easy and more cost-effective than cable or satellite TV. Figuring out where to begin your search can be overwhelming, but It’s Relevant TV makes it simple. Television experts are there to consult with you and give you advice towards creating a unique waiting room; with the goal of creating the best-possible experience for your patients.

Top 5 Tips For Improving Your Hospital Waiting Room

Looking to spruce up your hospital waiting room? If you manage a hospital you probably want everything to look as nice as possible; that goes double for anywhere visitors are sitting for any length of time. This article will share the top 5 tips and tricks towards making your waiting room welcoming.

Tip #1: The Waiting Room TV

What waiting room feels complete without a TV for people to watch? TVs in waiting rooms is a tale as old as time, however simply having a TV is only half the battle. What you decide to put on it makes all the difference.

The waiting room TV options available to hospitals vary in terms of quality, and practicality. There’s the default standard cable/satellite service, which is a bad idea for all of the reasons listed in this article. But in short, cable is a missed opportunity, it allows competing hospitals to show up uninvited on the screen, and you can’t control what programming plays beyond choosing the channel.

Alternatively, there are patient education videos for medical offices. Yet they’re just as risky for the fact that most visitors find them boring, or in some cases; upsetting. However educational or informative they might be, the truth is that your patients most likely won’t see it that way.

Finally, there are custom TV networks, which are arguably the safest, and most cost-effective type of waiting room TV solution. It’s hard to beat a service that’s specifically designed to improve patient experience through fun and interesting videos. Utilizing a service that has videos that are fun, and interesting, is the trick though. For a head-start on where to begin looking, check out It’s Relevant TV.

Tip #2: Comfortable Furniture

Now, no one’s expecting a waiting room full of heated massage-chair recliners with built-in speakers. But some nice, well-maintained and intact chairs can go a long way when it comes to patient comfort. The bar for visitors’ expectations isn’t set very high in regards to what kind of seating they’re going to find in a hospital waiting room. Still – these are going to be chairs where either patients or relatives of patients might be expected to sit for a very long time. So it helps to invest in some furniture that won’t cause them to visit a chiropractor. Generating repeat business is important, however that’s not way to go about doing it.

Tip #3: Cleanliness!

Cleanliness. Hospitals are full of germs, sicknesses, and plenty of people anxious about catching them; so making sure that your hospital’s waiting rooms are spick-and-span is instrumental to your visitor’s comfort, and the overall state of the waiting room itself. Cleanliness is more than just vaccuming the floor, or mopping the slick surfaces with cleanser. Dust has a habit of gathering on surfaces such as lampshades, picture frames, or plastic plants that are easy to miss; but the perceptive, and scrutinizing visitors will notice the dust in these places in a heartbeat.

Next time you’re in your waiting room, run a finger over these places and see what, if anything, is being missed. If you don’t find any dust, treat your cleaning staff to something nice. Because you’ve got some folks working for you who are doing a good job!

Tip #4: Plants & Art

Plants, artwork, and other decorative accents turn a bland, or daunting waiting room into one that is aesthetically pleasing. A hospital waiting room doesn’t have to be on par with the Musée d’Orsay, but a piece of art here and there can make all the difference. It’s just a simple way to make the place your visitors will be waiting in feel more natural.

Artwork can be bought at any local gallery, thrift store, or flea market for reasonable prices. Likewise, you can find a number of plastic plants at just about any home improvement, or department store. But as with Tip #3 – don’t forget to dust them from time to time!

Tip #5: Music & Ambiance

Hospitals are a haven of sick people coughing, doctors being paged, and a host of other administration noises. These, and other typical hospital sounds, can be anxiety-inducing for some patients and a constant reminder of where they are. That’s why it’s important, or at least considerate, to invest in some kind of music, ambiance, or white-noise soution for your visitors’ comfort.

Whether it’s a radio speaker, a calming white noise generator, or even somthing as simple as a TV that’s not muted; a little sound can go a long way. If you do end up going the route of television- make sure it’s not too loud. Yelp is full of medical office reviews of patients complaining about noise levels being too high. Patients are tons more likely to post a bad experience online before they’d ever approach you, the hospital, about it.

Bonus Advice!

Play it safe with your TVs. The best thing any medical office can do for its waiting room is put something on the TV that will give the visitors something enjoyable to watch. Fun and interesting is the key. Visitors in waiting are always looking to kill time, so programming that helps pass the time is what you should be on the lookout for.

Look online for waiting room TV software for medical offices. There’s plenty of options to pick from. See what you can find, schedule some demos, and talk to some experts about how implementing a custom TV network for your hospital is a forward-thinking strategy.

 

 

3 Tips on Choosing The Best Dental Videos For Your Patients

Choosing the best dental videos to have playing in your waiting room depends on what you’re looking for. Are you looking for educational videos? Dental-specific content? Or just something visitors will enjoy watching?

Whichever it is, the following 3 tips for picking out the best TV programming for your patients should help you in your decision-making process. If you’re hot-to-trot, and you’d like to jump right into exploring your options, start your search with It’s Relevant TV.

Tip #1: Remember Who the TV is For

The TV in your waiting room isn’t for you, or your staff – it’s for your visitors. You, as a dentist, might find dental-related content interesting; the same, however, cannot always be said for your patients. Wait-time in a dentist’s office doesn’t tend to be very long– It’s actually amongst the shortest wait-periods in the healthcare industry. Even with a short wait, a 2-minute video of rotting teeth, bleeding gums, or a plaque-ridden mouth can make patients anxious, or paranoid about the state of their own teeth.

Even if the videos are meant to be educational, your viewers might not see it that way. But does that mean dental videos for patients are a bad idea? Not necessarily. The key to a successful waiting room TV for dentists is having a mix of dental-related content and traditional programming.

Tip #2: Avoid Looping Content!

The length of time that your patients are waiting may be short, but they’re not always by themselves. Parents of multiple kids might have 2-3 back-to-back appointments during the same visit to sit through. The last thing you want on the TV are the same 10 videos playing over-and-over. That can leave a bad impression on your messages, and your practice as a whole.

The best dental videos for your patients aren’t looping playlists, or medical displays anyway. Variety of content, and a large library of videos, are the two pillars of an effective dental TV solution.

Tip #3: Have Control Over Your TV

“Control. You must have control.” -Master Yoda

Having control over what’s playing is paramount to the success of your waiting room TV. The freedom to edit, upload, or remove videos and messaging from your TV is the level of customization you should expect from your waiting room TV software. But why is this feature important? Because not every custom TV network out there allows you to manage your TV’s content on your own or in a timely manner.

Some services leave you stuck with a short list of paid, preselected videos. Others, are chalk-full of ads that you can do nothing about, or contain messaging that you don’t want visitors to associate with your practice. And some make you wait weeks to implement any changes you need done.

Tips On The Best Patient Education Videos For Your Waiting Room TV

Patient education videos are a great way to inform any visitors in your waiting room about health-related topics. However, many hospitals, urgent care centers, and dentists, aren’t aware that these videos often make their patients feel uncomfortable. Are you currently playing patient education videos on your waiting room TV, or considering it? In this article we’ll explore why so many doctors, dentists, and medical specialists are so keen on showing patients educational or medical-related content; but most importantly, examine why that isn’t necessarily the best idea.

Patient Education Videos on the TV: Good or Bad?

Generally speaking, people aren’t really interested in watching medical-related content in waiting rooms. They’re not (usually) doctors, dentists, or a part of the medical industry themselves, therefore the chances of them having your level of appreciation for health-related videos is low. Regardless of how educational the videos are, patients tend to perceive them as boring, gross, or even depressing. Which is not how you want your visitors to feel.

“The TV in the waiting room was playing some gross health news infomercial.” -Yelp Review

As doctors and professionals concerned for the well-being of others, it’s only natural to want to educate patients wherever possible. However, you don’t want your good intentions accidentally making things worse. Additionally, you don’t want a video being the reason a patient had a bad experience, or left a bad review. Therefore, you should think carefully about what’s playing on your TV.

gross_tooth
Sitting in a waiting room shouldn’t feel like pulling teeth.
FREE DENTAL PICTURE BY AUTHORITY DENTAL UNDER CREATIVE COMMONS 2.0

Waiting rooms across the country are playing videos that make patients feel uneasy. Many of these medical offices are paying, or have paid, a lot of money to put this kind of content on their TVs. Whether it’s cross-sections of clogged arteries, rotten teeth being pulled, or eyes getting scraped with scalpels (I wish that was only a joke, but it’s happened), it simply isn’t the sort of thing people in waiting rooms want to see. That goes double if those videos are on a 10-minute looping medical display. Medical offices – you can do better. Fortunately, there are ways of getting around the gross, or graphic content.

Waiting Room TV: The Best of Both Worlds

Should you do away with all of your patient education videos? Not at all. There’s a happy medium between showing videos with educational, or important health messages, and fun, interesting content that your visitors will enjoy watching. Finding a good balance between the two is the key to crafting the best waiting experience for your patients. Patient comfort comes first.

The Best Waiting Room TV: Where To Begin Looking

It doesn’t matter if you’re a hospital, urgent care, dentist, or specialist of some kind; finding the best waiting room TV software for a medical office is like trying to find a needle in a haystack, except the hay are countless custom TV providers telling you that they have the best technology, cheapest devices or easiest to use system. So how does one narrow the list down? Follow these 3 simple steps, and you’ll find the custom TV software that’s perfect for your waiting room:

1.) Avoid Medical-Only Content: For every reason that’s been detailed above. Medical videos are best shown when played alongside traditional TV content that people enjoy watching– like food/cooking, entertainment, home/garden, sports or fashion. Medical content can be good when it’s educational, and not gross. However, who doesn’t like watching something fun over something medical?

2.) Don’t Fall for “Free” TV Services: Nothing is free. That “free” TV for your medical office is likely paid-for by pharma ads that have no business in your waiting room. For more information about why “free tv” is a bad idea, check out this article: Top 5 Reasons a Free TV Service is Bad for your Waiting Room.”

3.) Feature Your Own Content: Find waiting room TV software that allows you to upload, and mix-in your own personal videos. Medical videos aren’t bad, they’re just best in small doses. They are especially effective when the videos are personally-branded, and the people on the TV are your own staff. Most importantly, your messaging is better-received when it’s played in between content that puts visitors in a good mood. That’s really all it takes.