Branding your business is an essential part of your business’ growth and development, however not everybody knows where to begin. This article explores the top 5 ways to generate more success through the magic of branding your business.
1.) Put Your Branding on TV
When it comes to putting your brand where people will see it, the TV is king. You might be thinking that traditional TV advertising is where this point is headed. You’re half-right. If you have a brand, or a product that you want people to notice, an ad campaign is a no-brainer – it may even be essential. However, TV commercials, especially national ads, can cost an arm and a leg.
If you don’t have the budget to produce a TV commercial, and you’d rather keep your limbs, there are alternatives to traditional TV advertising that are just as effective, if not more effective, when it comes to getting your messaging across. It’s about owning the TV platform inside your business. Taking control of the TVs that you own to work for you.
If you’re interested in exploring these alternatives more, start with It’s Relevant TV. It’s Relevant provides businsesses with cost-effective tools that allow them to upload personal videos and branded messaging directly to the TV. It’s important to note that your videos play alongside a vast library of customizable content that people genuinely enjoy watching. There’s no better way to get spin your brand in a positive way than to expose people to it when they’re in a good mood – It’s Relevant accomplishes that with its fun, and interesting mix.
2.) Branded Items
Outdoor advertising in the way of posters, signs, and billboards gets your brand noticed. Thousands, if not hundreds of thousands of people pass billboards each day. But if you don’t have the budget for a $3,000 – $30,000 per-month advertising investment with vague ROI stats; there are other, small-scale, and cost-effective ways of getting your brand out there.
What’s better than things? Free things. Outdoor advertising is more than just big-signs for big-bucks. Giveaways of branded T-shirts, pens, bags, bottles, credit card sleeves, and other knick-knacks will always be an effective way of getting noticed without breaking your bank. When your brand is in someone’s pocket, or on their desk, they’re reminded that you exist. All it takes is for them to see it at a time they need your services.
3.) Partner Your Brand with other Businesses
Partnerships are a great tool for strengthening your brand and growing your business. Does your business make the best cookies in town? Well, why not partner with the business, or company, that makes the best ice cream in your area for the best ice cream sandwiches around?
A successful synergy between two businesses requires a little research towards finding the best partner, or partners, for your brand. Not all businesses are cut-out for partnerships that are as smooth as the example provided above, but if you can think of any local brands in your area that you can approach with ideas of working together, it can be worth exploring!
4.) Brand Sponsorship
When people think of branding, most think of it in regards to branding tips 1 & 2 listed above; but brand sponsorship is the unsung hero of business branding. Organizations, charities, causes, or events that have meaning to you, or your staff, or even your business’ mission, is a fantastic way to get your brand noticed by a large group of people, in a positive way.
For tips on how to find organizations or events you might want to sponsor, start by checking out your town/city’s website or social media pages. You’ll find links to countless organizations that operate locally, as well as new of any upcoming events you could get behind.
5.) Social Media Marketing
Getting your brand and messaging in front of people when they are outside of your walls is important. So how can you keep your brand top-of-mind without expensive billboards, signs, or merchandise? Social media is one of the strongest tools out there for marketing; there are an increasing number of social media channels that are targeted, and cost-effective, which you can extend your brand through. A key thing to keep in mind for anyone pursuing this angle is to limit the audience for your ads. The last thing you want is to burn valuable marketing dollars reaching people who will find your ad irrelevant and never act upon it.
Know your audience, and take the time to segment it down as far as you can to reach the best possible targets, and achieve the best results.
Using a Social Media Agency / Manager
If you hire a social media agency to handle social media ads for you it’s important to understand how the company you hire gets paid. Some agencies charge a flat fee or hourly fees for the work they do. Others charge you a percentage of what you are spending on social media ads. While either model can work, and a social media manager should be judged on the individual results they provide to you, we recommend that you be especially careful when paying based on your ad spend.
When you are paying a social media agency a percentage of what your placements cost you are incentivizing them to buy more more expensive ads- and that won’t necessarily translate to more business. As you expand your audience target you generally face diminishing returns. Purchasing additional ads or expanding into more expensive click or impression costs will certainly make them more money, but won’t necessarily translate to more business for you.