Tag: it’s relevant tv

Video Games in Waiting Areas: Engagement Booster or Brand Risk?

Are video games actually enhancing the customer experience—or quietly creating new problems?

This article explores the real impact of video games in waiting rooms, where they work, where they don’t, and why many modern businesses are shifting toward curated, brand-safe TV networks like It’s Relevant TV.

Why Businesses Started Using Video Games in Waiting Areas

The idea of games in waiting spaces isn’t new. Businesses adopted them for several key reasons:

  • Perceived wait-time reduction: Engaged customers feel like they’re waiting less.
  • Distraction for children: Especially common in medical and family-focused environments.
  • Interactive novelty: Games feel more engaging than passive screens.

In theory, this makes sense. In practice, the results are mixed.

The Hidden Downsides of Video Games in Waiting Rooms

1. Not Inclusive for All Audiences

Video games often engage one person at a time. While one customer plays, everyone else waits—watching someone else have fun. For adult-heavy environments like auto dealerships, medical offices, banks and financial institutions and corporate lobbies games can feel juvenile or irrelevant, creating a disconnect rather than comfort.

2. Hygiene and Maintenance Issues

Shared controllers, touch screens, and buttons raise real concerns—especially post-pandemic.When neglected, broken or dirty game stations hurt brand perception more than they help. Devices require:

  • Regular cleaning
  • Ongoing maintenance
  • Staff oversight

3. Zero Brand Messaging Opportunity

Perhaps the biggest drawback: video games don’t tell your story. The screen becomes entertainment—but not communication. While customers play, they’re not learning about:

  • Your services
  • Specials or promotions
  • New offerings
  • Your brand values

 

The Shift Toward Smart, Curated Waiting Room Content

Modern businesses are rethinking what waiting-area screens should actually do.

Instead of asking, “How do we distract people?” they’re asking:

“How do we engage, inform, and reinforce our brand—without creating risk?”

This shift has fueled rapid adoption of custom in-business TV networks like It’s Relevant TV.

Why Businesses Are Replacing Games with It’s Relevant TV

Unlike video games or traditional cable, It’s Relevant TV is designed specifically for business environments.

1. Engages Everyone at Once

IRTV delivers short-form, professionally produced content that’s:

  • Easy to glance at
  • Family-friendly
  • Appealing across age groups

Instead of one person playing, everyone benefits.

2. Zero Hygiene Concerns

No controllers. No touch screens. No shared devices. IRTV provides passive engagement—safe, clean, and effortless.

3. Built-In Business Promotion

This is where IRTV truly separates itself.

Businesses can seamlessly integrate:

  • Promotional videos
  • Service explanations
  • Social media clips
  • Announcements and reminders

These messages are automatically mixed with entertaining, licensed content—turning waiting time into marketing time.

4. Brand Safety by Design

Unlike cable TV or open gaming platforms, IRTV avoids: Competitor ads, Political news, Violent or controversial material Everything is curated, filtered, and controlled.

Why Cable TV and Game Consoles Fall Short

Some businesses try to split the difference—running cable TV alongside games. That often creates even more problems.

Cable TV can introduce:

  • Competitor advertising
  • Negative or stressful news
  • Content misaligned with your brand

Gaming consoles introduce:

  • Disputes over turns
  • Staff interruptions
  • Hardware failures

In contrast, IRTV operates quietly in the background—always fresh, always relevant.

Industries Where Video Games Make the Least Sense

Based on real-world deployments, games are often a poor fit for:

  • Medical offices and urgent care
  • Dental practices
  • Auto service centers
  • Financial institutions
  • Multi-location franchises

These environments benefit more from calming, informative, and brand-controlled content than competitive gameplay.

The Psychology of Waiting—and Why Content Matters

Studies consistently show that perceived wait time matters more than actual wait time. Short-form video content makes time feel like it’s passing faster, reduces anxiety and improves overall satisfaction. IRTV was built around this insight—using entertainment to enhance the emotional experience while reinforcing the business’s value.

Video Games vs. Smart Business TV: A Quick Comparison

Feature Video Games It’s Relevant TV
Engages Large Groups No Yes
Includes Brand Messaging No Yes
Hygiene Friendly No Yes
Content Control Very Limited Full
Maintenance Required High Minimal / None

The Smarter Waiting Room Strategy

Video games can be fun—but fun alone isn’t enough. Modern businesses need waiting-area solutions that: Enhance the customer experience, protect the brand, communicate value and require minimal staff effort.

That’s why more businesses are choosing It’s Relevant TV—transforming passive waiting time into a meaningful, controlled, and profitable experience.

Because the best waiting rooms don’t just distract people—they connect with them.

Media Control Back in the Spotlight: What the Paramount Hostile Bid Reveals About the Rising Value of TV Platforms

The media world is undergoing one of its most consequential shifts in decades, and nothing illustrates that better than the recent hostile bid by Paramount Skydance to acquire Warner Bros. Discovery. At first glance, the bid appears to be about content libraries, blockbuster franchises, and owning more streaming capacity. But beneath the surface lies a deeper truth shaping the entire industry:

In an era where content is everywhere, the real power lies in owning distribution and controlling the message.

As legacy media firms engage in multibillion-dollar fights for scale, a quieter but equally significant shift is happening across retail, healthcare, hospitality, and public venues. Businesses are realizing that controlling the messaging on the screens inside their own spaces—screens their customers see every day—is becoming a powerful strategic asset. And investors are increasingly turning their attention toward companies that enable these environments.

The Paramount Hostile Bid: A Battle Over Attention and Influence

When Paramount Skydance made its unsolicited offer to acquire Warner Bros. Discovery, analysts quickly noted that the value of the deal extends beyond owning movies, series, and networks. Paramount’s leadership highlighted that their bid offered a “more certain and quicker path to completion,” while industry observers saw something more: a move to consolidate power over how and where media reaches audiences.

The consolidation underscores a shift occurring at the highest levels of media strategy: control over distribution channels is becoming just as important—if not more important—than the content itself.

Yet, even as media giants merge to control broadcast networks, streaming platforms, and cable channels, one area is growing almost entirely outside the traditional media ecosystem: privately controlled, branded TV networks inside real-world businesses. And platforms like It’s Relevant TV are quietly enabling this transformation.

The Rise of Real-World Message Control

Businesses today face a unique challenge. Customers are inundated with messages from every direction—social media, online ads, streaming platforms, and public signage. But the moment a customer steps inside a business’s physical space, the business has a rare advantage: it can control the environment and the messaging without letting in the outside noise.

This is where It’s Relevant TV has become an invaluable resource. Unlike ad-supported TV and digital signage tools, It’s Relevant TV allows businesses to deploy:

  • fully branded, white-labeled TV networks
  • custom programming curated from an enormous content library
  • their own internal messaging, promotions, and educational content
  • non-repetitive, non-looping content that keeps viewers engaged

The result is a controlled media environment that reflects the brand, informs the customer, and enhances the experience—all without selling a single outside advertisement. To the viewer, these networks look entirely like the business’s own private channel.

White-Labeled Networks: An Invisible but Powerful Media Layer

One of the most compelling aspects of It’s Relevant TV is how businesses routinely use it to power retail and in-location TV networks that appear to be built in-house. Many shoppers today don’t realize that the branded channels playing inside the stores they visit—the channels featuring custom content, promotions, and entertainment—are actually powered by It’s Relevant TV behind the scenes.

In a media environment increasingly concerned with authenticity, brand control, and customer experience, this model delivers something traditional networks cannot: complete ownership of the message from start to finish.

Instead of inserting third-party ads or competing commercial content, It’s Relevant TV ensures the message on the screen belongs entirely to the business. It gives organizations the ability to:

  • Showcase their brand identity consistently
  • Educate and inform customers about offerings
  • Reduce perceived wait times in service environments
  • Build customer loyalty and trust
  • Eliminate noise and distraction from outside advertisers

For companies with dozens or even thousands of locations, this becomes a powerful, scalable media distribution channel—one that investors increasingly view as a valuable asset.

Why Investors Are Paying Attention to Message-Control Platforms

Traditional media companies face challenges that It’s Relevant TV’s model sidesteps entirely: expensive content production, volatility in advertising markets, licensing battles, regulatory scrutiny, and increasing competition from streaming giants. Meanwhile, real-world media networks—especially those controlled directly by businesses—offer:

  • Stable, predictable engagement
  • Scalable distribution without massive content costs
  • Consistent viewer attention in captive environments
  • Stronger brand alignment and loyalty
  • No dependence on third-party advertisers

This is why private, controlled networks are becoming more attractive to investors. They represent a future where businesses don’t have to share attention, interrupt their message with unrelated advertising, or rely on outside media companies to shape the customer experience.

In essence, It’s Relevant TV is enabling businesses to become their own media companies—without the complexity or cost of building a network from scratch.

How Industry Consolidation Benefits It’s Relevant TV

As large media giants merge and shrink in number, businesses seeking control of their in-store messaging increasingly turn to alternatives outside the traditional media ecosystem. It’s Relevant TV offers exactly what those businesses need: a platform that gives them ownership of their message without inserting third-party commercial interests.

While Paramount, Netflix, and other media giants chase billions of dollars in content and distribution consolidation, the real growth story may lie elsewhere—in the expansion of private media networks owned by businesses themselves and powered quietly by It’s Relevant TV.

This shift is accelerating, and investors are beginning to recognize the value of companies that:

  • Enable brand-controlled messaging across thousands of screens
  • Operate outside the risks of advertising-driven revenue models
  • Provide infrastructure powering hundreds of white-labeled networks
  • Scale through distribution rather than expensive content production

The Future of Media Will Be More Distributed—and More Private

While the big players fight for dominance in streaming and cable, the rise of private messaging networks inside businesses represents a quieter revolution. The future of media control will not belong only to massive studios or global streamers—but also to the retailers, hospitals, gyms, restaurants, and service providers building their own in-location media channels.

And many of those networks, whether the public realizes it or not, will be powered by It’s Relevant TV.

Why Maple’s Pet Dinosaur’s “Lego” Went Viral — And What Your Business Can Copy

The song slaps, but the format is the star. “Lego” isn’t chasing a Grammy—it’s chasing attention, participation, and replays. And it wins by being radically accessible: a one-take, fish-eye, Ring-doorbell energy blast that anybody instantly “gets,” remembers, and can imitate.

What Actually Happened

  • Maple’s Pet Dinosaur  asked to use a neighbor’s Ring camera, then performed—the entire video shot on a doorbell cam. That scrappy, authentic opening hook made people stop scrolling.
  • It looks like a throwback—the fish-eye vibe and garage-band staging echo ’90s/’00s pop-punk aesthetics fans already love. Viewers even name-checked Paramore and Avril Lavigne.
  • The music taps real emotion—a defiant “bully diss track” about setting boundaries and finding your people, as the band has said.
  • The nostalgia wave is real—pop-punk/emo has been surging back, so the look + sound arrived pre-primed for sharing.

Why It Spread (The Mechanics of Virality)

  1. Instant comprehension: Ring cam + teenagers + one angle = “I understand this” in under a second. (Fast clarity fuels completion rates.)
  2. Authenticity as the hook: Opening with a real-time ask (“uh…yeah I guess…”) turned the setup into story. You’re in before the first chorus.
  3. Platform-native form: Vertical, readable on mute, beat-synced micro-cuts. It’s built for Reels/TikTok/Shorts dynamics.
  4. Nostalgia as an accelerator: Fish-eye + DIY garage cues trigger happy recognition, making people more likely to watch, comment, and share.
  5. Replicability: The “doorbell stage” is a template. Anyone can recreate the feel with a phone or literal Ring cam—so the concept spawns more content.
  6. Community-friendly message: A rallying theme. Positivity boosts distribution.

Steal This: A 6-Step Viral Framework for Businesses

  1. Pick an everyday “camera” or constraint. Doorbell cam, security cam angle, cashier cam, overhead desk rig—pick one and stick to it for the whole video.
  2. Open with a human moment. A quick permission ask, a customer high-five, a manager’s nod—anything that feels unpolished and true.
  3. Design the first frame to explain the whole bit. If it’s muted and seen for one second, viewers still “get it.”
  4. Ride a familiar aesthetic. Fish-eye, VHS overlay, color-blocked props—nostalgia lowers the “what is this?” barrier.
  5. Invite others to participate. Ask others to create a video from “our angle” and tag you in their posts.
  6. Ship volume over polish. One location, one lens, multiple riffs. Quantity is your algorithmic friend.

5 Fast Concepts You Can Film This Week

  • “Doorbell Demo” — Staff showcases one product per beat at your entrance cam; final beat reveals a discount code on the door.
  • “Counter Cam Challenge” — Lock a camera at checkout; each cut adds one item to a “bundle” that ends at a “total savings”.
  • “One Angle, Three Jobs” — Same static frame; three staffers do the same task three ways (showing teamwork and size of your team).
  • “Fish-Eye Fix” — Service biz? Capture a quick before→during→after from a wide lens; loop back to the before on beat.
  • “Nostalgia Shelf” — Arrange products by a throwback scheme (’90s colors, retro snacks, old-school fonts) and cut on the kick drum.

How Businesses Can Use The Model

The “Lego” video is a perfect case study in creating content that’s familiar, fast, and watchable—all qualities that thrive on It’s Relevant TV. Businesses using IRTV can take the same approach by producing short, recognizable, low-barrier videos for their in-location screens. Instead of complex commercials, think “micro-moments” filmed in a single take—staff assembling a product, prepping an order, or greeting customers with a fun visual twist. When those clips play inside your store, they feel human, real, and shareable—exactly the kind of engaging content that keeps customers watching longer and remembering your brand.

You don’t always need a studio budget or a chart-topping track. You need a familiar format, a clear first second, and a story people can copy. That’s why “Lego” found more viewers than many technically “better” songs: it made participation easy, emotion obvious, and the hook unavoidable.

How Sora 2 Lets Small Budgets Create Big-Budget Videos — And Distribute Them on Your Own TVs

Sora 2, OpenAI’s next-generation video generator, makes cinematic video creation faster and more affordable for businesses. Pair it with It’s Relevant TV to broadcast your content on the screens inside your locations—retail floors, waiting rooms, lobbies, gyms, auto showrooms, and more.

Why This Matters Now

Video drives attention, recall, and conversions—but traditional production (crew, sets, VFX, sound) is expensive. Sora 2 compresses that process into prompt-driven creation so you can test, iterate, and publish polished clips quickly. With It’s Relevant TV powering your in-business TVs, those videos show up exactly where your customers are already looking.

What Is Sora 2?

Sora 2 is an advanced AI model for generating short, visually rich videos from text and reference inputs. It emphasizes realism, synchronized audio, and improved scene control—perfect for promos, announcements, product showcases, and brand stories.

Feature Why It Helps Small Budgets
Synchronized audio + video Reduces the need for separate voiceovers, sound design, and foley.
Improved realism & motion Avoids the “cheap CGI” look; more cinematic with less post-production.
Better steerability Direct camera moves, pacing, scene structure from the prompt.
Rapid iteration Test multiple concepts in hours, not weeks—then refine what works.

How Sora 2 Lowers Production Costs

  • Fewer line items: Replace many crew and equipment costs with prompt-driven generation.
  • Faster turnarounds: Prototype 3–5 versions, gather feedback, regenerate in minutes.
  • Unlimited locations: Depict any scene—no permits, travel, or weather delays.
  • Scalable brand look: Reuse style prompts for consistent campaigns all year.
  • Lower testing risk: A/B test creative variations before committing to long runs.

Distribution: Put Your Videos on Your Own TVs with It’s Relevant TV

It’s Relevant TV is a custom, ad-free TV platform for businesses. You control what appears on your screens and can blend your videos with licensed, family-friendly content across 60+ categories (now 1,000,000+ programs) to keep screens fresh and engaging.

  • Your channel, your rules: Upload Sora-generated clips, choose how often you want them to appear, and mix with curated content to avoid repetitive loops.
  • Ad-free by default: No third-party ads cluttering your screen. If you choose to run your own sponsor messages, you keep 100% of that revenue. (And you can use Sora to make them).
  • AI-assisted delivery: Keep content relevant and brand-safe, including granular category and keyword controls.
  • Multi-location management: Push updates to dozens or hundreds of screens from one central online dashboard.

From Prompt to TV: A Simple Workflow

  1. Define the message: Offer, product feature, seasonal event, new service, or brand story.
  2. Draft the prompt: Specify setting, camera moves, pacing, tone, and any on-screen text.
  3. Generate & refine: Produce multiple takes; select the best and make light edits (logos, lower thirds, captions).
  4. Export for TV: Deliver MP4 video files in a landscape format and 16:9 aspect ratio.
  5. Upload to It’s Relevant TV: Set frequency, and blend with licensed content.
  6. Measure & iterate: Track inquiries, redemptions, or QR scans; refresh creative monthly or seasonally.

Creative Best Practices

  • Keep it short: 10–15 seconds is ideal for in-location attention spans.
  • Front-load the hook: Lead with the benefit in the first 2–3 seconds to capture viewer attention.
  • Brand consistently: Use the same colors, fonts, and logo placement.
  • Blend real + AI: Pair Sora visuals with real product shots or testimonials for authenticity.
  • Plan rotations: Update creative on a cadence (e.g., monthly) to avoid “stale screen syndrome.” It’s Relevant takes care of this automatically with all of their licensed content, never looping.

Things to Watch Out For

  • Quality control: Review for motion or continuity artifacts before publishing.
  • Legal & brand safety: Avoid prompts that imitate protected IP or restricted likenesses; use only logos and brand assets you own or have licensing rights to.
  • Technical compatibility: Confirm the MP4 file output, 720P or better resolution, and landscape (wide screen) aspect ratio (16:9).

Toilet Paper Ads: Why Forcing People to Watch Commercials Can Backfire

Watching to Wipe? Innovation is great — but nobody wants a public restroom to make them feel like they are in an episode of Black Mirror.

A viral clip of a restroom toilet paper dispenser that makes people watch an ad before getting a few sheets has sparked global debate. While the concept may sound like a clever way to monetize attention, it misunderstands a critical truth of marketing: the associative value of ads — how people feel about your brand because of where and how they encounter your message — is as important as delivering the message itself.

The Risk of Negative Brand Association

When a brand inserts an ad as a barrier to a basic necessity like toilet paper, viewers don’t just remember the ad; they remember the emotion attached to it. In a vulnerable moment, the forced ad becomes the villain, and the advertiser inherits the blame.

  • Resentment: People feel “held hostage” and transfer that frustration to the brand.
  • Ridicule: Social media turns awkward experiences into viral jokes — at the advertiser’s expense.
  • Backlash: Instead of boosting sales, the campaign creates avoidance and distrust.

Context Is Everything in Advertising

Bathrooms are spaces where people expect privacy, dignity, and utility without conditions. Turning access to toilet paper into an attention toll signals exploitation and tone-deafness. Even a brilliantly produced spot can’t overcome the bad optics of making someone watch an ad to meet a basic need.

  • It reframes your brand as a gatekeeper to comfort.
  • It violates norms of respect and autonomy.
  • It invites comparisons to dystopian tech and “paywalls for essentials.”

Positive Alternatives: Ads That Respect the Viewer

Great advertising aligns with the audience’s expectations and enhances the environment. Instead of coercion, choose placements and formats that feel native, helpful, and welcome.

  • Natural placement: Use screens and contexts where content is expected, not resented.
  • Value-added messaging: Inform, entertain, or assist instead of interrupting or shaming.
  • Environment control: When you control the space, you control the tone — and the halo around your brand.

Custom TV: A Better Way to Advertise in Your Own Space

Systems like It’s Relevant TV lets you deliver branded messages and promotions on screens within your own business — where guests already expect to see content. That means:

  • No forced interruptions or awkward attention tolls.
  • Positive association from useful, well-matched programming and on-screen promos.
  • Low-cost, high-impact control of what appears on your TVs — including your own ads.

Instead of risking backlash with intrusive placements, build trust by communicating on your terms, in your environment, with content that reflects your brand’s values.

Innovation — Without the “Black Mirror” Vibes

Technology should make experiences better, not turn everyday moments into dystopian transactions. The lesson from “toilet paper ads” is clear: associative value matters. When ads respect people, they work. When they exploit people, they backfire. If you want attention that converts — and loyalty that lasts — choose positive, permissioned advertising in spaces you own.


Low-Cost Marketing Strategies Every Car Dealership Should Be Using

In today’s ultra-competitive automotive marketplace, car dealerships are always on the lookout for effective, budget-friendly marketing strategies that drive foot traffic, improve customer retention, and increase sales.

While flashy TV commercials and massive billboard campaigns may seem appealing, they’re often out of reach for many dealerships looking to stay lean and maximize ROI.

The good news? You don’t need a massive budget to market effectively. In fact, some of the most impactful tools are affordable — and often overlooked. Here’s a breakdown of the most successful low-cost marketing best practices every dealership should be using:

1. Local SEO & Google Business Profile Optimization

The majority of car buyers begin their search online, and showing up in local results is critical. Make sure your Google Business Profile is fully filled out — complete with photos, inventory links, service info, and reviews. Regularly update your profile with fresh posts, promos, and Q&A content. It’s free and can dramatically improve your local visibility.

2. Referral and Loyalty Programs

Your happiest customers are often your best marketers. Incentivize referrals by offering service discounts, gift cards, or perks for every new customer a current one brings in. Loyalty programs also encourage repeat business for service visits, tire replacements, oil changes, and more. The cost is low, and the return can be high.

3. Email and Text Marketing

Collect emails and phone numbers during every customer interaction. Then, use these channels to send appointment reminders, seasonal promotions, or new model announcements. Platforms like Mailchimp or Twilio offer inexpensive plans and let you keep your dealership top-of-mind without breaking the bank.

4. On-Site TVs, and Digital Signage

Your dealership’s physical space is a marketing channel — don’t let it go to waste. Effective point-of-sale materials, well-placed signs, and digital displays can promote new specials, lease offers, service deals, or financing options.

The Secret Weapon: It’s Relevant TV

While many dealerships focus their marketing efforts outward, the real missed opportunity is what’s happening inside the showroom and service center. Traditional cable TV or generic loops of promotional videos do little to engage customers — and in many cases, they actually promote competitor ads or distract from your brand message.

It’s Relevant TV is a custom television platform used by dealerships across the U.S. It is built specifically for car dealerships– Instead of running traditional TV content that includes ads for other brands, it delivers a mix of family-friendly short-form content from a library of over one-million TV programs — while seamlessly integrating your dealership’s promotions, service offers, branding, and even local sponsor ads.

Here’s why it’s a game-changer:

  • No Ads from Competitors: You’ll never have to worry about your customers seeing a commercial for another local dealership or insurance brand.
  • Custom Messaging: Easily showcase lease deals, upcoming trade-in events, staff spotlights, or service specials in between engaging content.
  • Customer Retention & Upselling: Whether it’s in the waiting area or the showroom, the content is designed to hold attention while delivering gentle, effective marketing.
  • Huge Additional Revenue Potential: Dealerships can even sell local sponsorships and keep 100% of the revenue, making the system more than pay for itself.
  • Set It and Forget It: The AI-driven platform curates fresh content all throughout the day, keeping your screens updated without requiring constant management.

For less than the cost of a daily coffee for yourself, you can transform your waiting room for all of your visitors. It’s Relevant TV turns your in-location TVs into a dynamic marketing engine that informs, entertains, and influences buyer behavior.

5. Social Media Highlights and Local Partnerships

Creating local buzz doesn’t have to cost anything. Share behind-the-scenes videos of detailing, new inventory arrivals, happy customer deliveries, or community events. Tag local businesses and form partnerships with nearby restaurants, schools, or non-profits for cross-promotional exposure. These posts can also be shared on your TV.

6. Google Reviews and Customer Feedback

Encourage satisfied customers to leave reviews — and respond to them all.  A high volume of positive reviews builds trust and improves your search rankings. While you may have places a simple sign at the front desk or a text link after service asking for a quick review, you can also put these encouragements on your TV. Add a QR code on the display and get feedback while people are in your dealership, while their impressions are fresh.

Smart Marketing Doesn’t Have to Be Expensive

Car dealerships that thrive in today’s market are the ones that blend smart digital strategy with in-store marketing that reinforces their brand. While many tactics compete for attention and budget, It’s Relevant TV stands out as a unique and cost-effective tool that maximizes the value of the customer experience while subtly marketing your dealership throughout the day.

If you haven’t considered upgrading your showroom and service TVs — now is the time. It’s Relevant TV is more than just TV; it’s a smart marketing partner already trusted by dealerships across the country.

Inside Andre Agassi’s “Ballers” Club: A New Era in Sports, Socializing, and In-Club Media

Andre Agassi, the tennis icon known for his powerful backhand and even stronger entrepreneurial instincts, has entered a new playing field: the high-end social sports club space. Backed by Agassi and a roster of athlete-investors including NBA star Tyrese Maxey and tennis pro Sloane Stephens, “Ballers” is more than a gym or country club—it’s an experiential destination merging athleticism with hospitality and community.

The flagship Ballers location is opening in Philadelphia’s Fishtown neighborhood, occupying a sprawling 55,000-square-foot converted power plant. The vision for the space is ambitious, featuring six indoor pickleball courts, three padel courts, and two squash courts. Add to that a multipurpose turf field, a sand-bunker putting green, a full-scale gym and recovery zone, Golfzon simulators, and traditional golf bays, and it’s clear that Ballers is designed to be a complete sports and lifestyle complex. But Ballers is also investing just as heavily in its social experience, with a full-service restaurant, craft cocktails, DJ events, local art activations, and ongoing programming that bridges sport and culture.

Ballers is not just a place to work out. It’s a place to gather, network, compete, and relax. The atmosphere is intentionally curated to feel modern and welcoming, with industrial design elements and a hospitality-forward approach to member services. It’s the kind of venue where the lines between competition, recreation, and social life blur—in the best way.

Businesses Can Grow Their Brands Through Custom TV

With all of this activity and foot traffic, Ballers is also uniquely positioned to take advantage of custom in-club media. They could even launch their own internal TV network with a platform like It’s Relevant TV.

Rather than relying on cable or outside advertising networks, Ballers could use its own screens throughout the facility to broadcast curated content, exclusive videos, promotional messages, and localized entertainment tailored to its members.

Ballers could display everything from in-house matches and golf simulator tournaments to behind-the-scenes training segments, athlete interviews, leaderboard highlights, all while sharing automated social media posts from their Facebook, Instagram and X accounts. The platform allows for a mix of dynamic entertainment and targeted messaging—fully controlled by the business and free from third-party advertising. That means Ballers can use the platform to communicate membership offers, showcase upcoming events, promote new classes or experiences, and build community engagement directly on their in-house screens. Plus, they can create their very own ad network, selling space to outside advertisers that they want to partner with.

There’s a strong business case for this kind of in-house content strategy. First, it reinforces the Ballers brand by keeping members immersed in the club’s identity every time they look up at a screen. Second, it boosts retention by turning regular visits into media-rich experiences, helping members feel like part of something larger than the space they are in. Third, it saves on marketing costs by delivering key messages directly, without as much of a need for outside ad placement. Fourth, it opens up new monetization channels— like offering branded content to sponsors or partners. Finally, it strengthens the Ballers community by showcasing content that resonates with its specific audience, fostering pride and loyalty.

Athletes & Celebrity Investors Can Make Great TV

Having big name athletes investing is a great first step, but amplifying that relationship and creating connections with their clients is key. The opportunity to build a custom media experience is especially fitting for a business like Ballers. With multiple locations planned in cities like Boston, Los Angeles, and Miami, a centralized but customizable TV network could serve as a digital connective thread between clubs, standardizing the brand experience while tailoring content to local tastes and programming.

As Ballers builds momentum and expands nationwide, launching a branded, custom content network would not only elevate the in-person experience but also help future-proof the business in a media-driven world. Through a partnership with It’s Relevant TV, businesses like Ballers can transform every screen into a powerful extension of its brand—entertaining, engaging, and informing members in real-time. In an age where content drives loyalty and value, a club that controls its own channel is not just a venue; it’s a modern media powerhouse.

Top 5 Reasons Businesses Choose It’s Relevant TV for Their Televisions

In today’s competitive market, businesses are always looking for innovative ways to engage customers and make their brands stand out. One powerful tool many businesses are turning to is It’s Relevant TV (IRTV), a customizable television solution that goes beyond traditional TV programming and digital signage. Here are the top five reasons why businesses choose It’s Relevant TV for their televisions:

1. Customized Content for Enhanced Customer Engagement

It’s Relevant TV offers businesses the ability to display tailored content that captivates and engages their customers. Unlike standard cable or satellite TV, which broadcasts generic programming, It’s Relevant TV allows businesses to choose content that aligns with their brand and audience preferences. This personalization keeps customers entertained and engaged while they wait, leading to a more enjoyable experience.

Benefits:

  • Relevant Programming: Content is curated to reflect the interests of your visitors. You pick the categories of content you think they will enjoy and IRTV does the rest.
  • Brand Alignment: Showcases content that complements your business’s values and goals, and frame it all within your logo and brand design.
  • Customer Satisfaction: Enhances their experience, keeping customers entertained and happy.

Example: A dental clinic can stream educational videos about oral health, mixed with entertaining clips, making the wait time both informative and enjoyable for patients.

2. Advertising and Promotional Opportunities

One of the standout features of It’s Relevant TV is the ability to seamlessly integrate your own advertisements and promotions into the content. This means businesses can promote their services, special offers, or upcoming events directly on their TVs, reaching visitors at the point of decision.

Benefits:

  • Targeted Advertising: Display ads and promotions specifically for your local audience.
  • Increased Sales: Promote products and services that can drive immediate purchases.
  • Repeat Visits: Give people a reason to return to your location.

Example: A restaurant can advertise daily specials or upcoming events during the video playback, encouraging customers to take advantage of promotions while they dine, and come back in the future to enjoy something special you have planned and promoted.

3. Dynamic and Fresh Content

Keeping content fresh is crucial to maintaining viewer interest. It’s Relevant TV provides a continuous stream of dynamic content that updates regularly, ensuring that customers see something new every visit. This variety keeps the programming exciting and prevents the content from becoming stale.

Benefits:

  • Continuous Updates: Regularly refreshed content keeps viewers engaged.
  • Diverse Programming: A wide range of topics and genres caters to various interests.
  • No Loop: Maintains customer interest with ever-changing content that does not suffer from a repetitive loop.

Example: A car dealership can stream automotive news, industry trends, and entertaining videos, keeping customers engaged and informed while they wait. And even if a customer is in front of the TV for hours while they wait for a repair, they are seeing new content constantly.

4. Easy Integration and Management

It’s Relevant TV is designed to be user-friendly, making it easy for businesses to integrate and manage their television content. The platform allows for simple setup and intuitive controls, enabling businesses to update and manage their content without needing technical expertise.

Benefits:

  • User-Friendly Interface: Easy to set up and operate, minimizing the learning curve.
  • Flexible Control: Allows for quick updates and changes to the programming and promotions from anywhere.
  • No Technical Hassle: Streamlined integration with top streaming boxes including Roku, Apple TV and Amazon Fire TV.

Example: A retail store can effortlessly update their content to showcase seasonal promotions and new arrivals just by logging in on a storekeeper’s phone. In just a few second they can upload a new promotion to keep their TV displays relevant and engaging.

5. Affordable Solution with High ROI

Investing in It’s Relevant TV provides businesses with a cost-effective solution that delivers a high return on investment (ROI). By enhancing the customer experience and providing a platform for in-house advertising, businesses can maximize the impact of their TV screens without incurring significant costs.

Benefits:

  • Cost-Effective: Lower costs compared to TV subscriptions + traditional advertising.
  • High ROI: Boosts customer engagement and in-store sales, providing a strong return on investment.
  • Value Addition: Adds value to the customer experience, fostering loyalty and repeat visits.

Example: A gym can use It’s Relevant TV to entertain members with fitness tips and motivational content, while promoting membership referral deals and new classes, thereby increasing member retention and sales.

It’s Relevant TV is more than just a TV solution; it’s a strategic tool that enhances customer engagement, promotes products and services, and delivers dynamic, customizable content. Businesses across various industries choose It’s Relevant TV to transform their in-store televisions into powerful communication platforms that drive growth and customer satisfaction.

If the service interests you, it’s easy to schedule a demo of It’s Relevant TV and explore all of the features and benefits over a Zoom call.

Top 5 Ways Businesses Can Utilize AI Today to Grow Their Businesses

Artificial Intelligence (AI) is revolutionizing industries by offering innovative solutions to long-standing challenges. Businesses of all sizes can leverage AI to enhance efficiency, improve customer experiences, and drive growth. Here are the top five ways businesses can harness the power of AI today:

1. Enhance Customer Engagement with AI-Powered Chatbots

AI-powered chatbots are transforming customer service by providing instant, 24/7 support. These chatbots can handle a wide range of queries, from simple FAQs to complex customer interactions, significantly improving response times and customer satisfaction. Modern chatbots use natural language processing (NLP) to understand and respond to customer inquiries in a human-like manner.

The Benefits:

  • Cost-Effective: Reduces the need for a large customer support team.
  • Efficiency: Handles multiple customer interactions simultaneously.
  • Personalization: Offers personalized responses based on customer data and interaction history.

Companies like Drift and Intercom offer sophisticated chatbot solutions that can be integrated into websites and apps, providing seamless customer service experiences.

2. Optimize Marketing Strategies with Predictive Analytics

Predictive analytics leverages AI to analyze past data and predict future trends. This helps businesses forecast customer behavior, optimize marketing campaigns, and allocate resources more effectively. By understanding which strategies are likely to yield the best results, companies can make data-driven decisions that maximize ROI.

The Benefits:

  • Targeted Marketing: Predict which products or services will appeal to specific customer segments.
  • Resource Allocation: Allocate marketing budgets more effectively.
  • Sales Forecasting: Anticipate sales trends and adjust strategies accordingly.

Platforms like Salesforce Einstein offer robust predictive analytics tools that help businesses refine their marketing efforts based on data-driven insights.

3. Boost In-Store Engagement with Custom Television

For brick-and-mortar businesses, enhancing the in-store experience is crucial. It’s Relevant TV offers a unique AI-driven solution by providing customizable TV content that engages customers while they wait. This platform combines entertainment with relevant advertising and promotional content, creating a captivating in-store environment that boosts sales and customer satisfaction.

The Benefits:

  • Engaging Content: Keeps customers entertained with content tailored to their interests as well as real-time social media displays to encourage followership.
  • Promotional Opportunities: Display targeted promotions to a captive audience.
  • Improved Customer Experience: Enhances the waiting experience with a non-looping ai-powered playback engine. Leads to increased satisfaction and customer retention.
  • Blocking Out Competitors: It’s Relevant’s Competitive Ad Block™ blocks out all TV advertising from business competitors.

4. Improve Operational Efficiency with AI-Powered Automation

AI-driven automation tools streamline various business processes, from inventory management to human resources. Automating repetitive tasks not only saves time but also reduces errors and operational costs. AI can be used to automate data entry, process invoices, manage supply chains, and more.

The Benefits:

  • Cost Reduction: Cuts down on manual labor and reduces errors.
  • Scalability: Easily scales operations as the business grows.
  • Consistency: Ensures consistent performance and output quality.

UiPath and Blue Prism provide automation solutions that help businesses automate complex processes, leading to improved efficiency and reduced costs.

5. Enhance Customer Experiences with Personalized Content

Personalization is key to engaging customers in today’s market. AI can analyze customer data to deliver personalized recommendations, content, and experiences. Whether it’s recommending products based on previous purchases or tailoring website content to individual preferences, AI enhances the customer journey.

The Benefits:

  • Increased Engagement: Provides relevant content that captures customer interest.
  • Higher Conversion Rates: Personalized experiences often lead to higher sales.
  • Customer Loyalty: Builds stronger relationships through tailored interactions.

Streaming services like Netflix and e-commerce platforms like Amazon use AI to offer personalized recommendations, leading to higher customer satisfaction and retention.

Incorporating AI into your business strategy can unlock numerous opportunities for growth and innovation. From improving customer service with chatbots to enhancing in-store experiences with It’s Relevant TV, AI technologies offer diverse solutions that can transform how businesses operate and engage with customers. As AI continues to evolve, staying ahead of these trends will be crucial for businesses aiming to thrive in the competitive landscape. Hiring or working with a company that has already integrated AI into their offerings is a great way to take advantage of all that AI has to offer.

Business Owners: Get More Mileage out of Your Videos

Does Your Business Have A Video?

More and more businesses are creating videos and seeing the value. Videos are a great way to demonstrate a product, detail a service, or introduce people to your staff. Videos can be time consuming to create, and expensive to make. While we have observed a growth in the number of businesses making videos, the majority of them fail to think about the next step: How do you get customers to see it?

We see the video process as having two parts: Production & Distribution. Production is the planning, shooting and editing of the video. Distribution is taking the finished video and putting it in front of people. While there has been a great increase in attention paid to the production, distribution is something many forget to focus on.

Where Are You Putting Your Finished Videos?

So where do your videos go? How do you get them seen? How do you measure the success of a video you’ve made? These are all questions you should ask yourself.

We’ve found that many business owners take a “Field of Dreams” approach to video distribution. The famous quote from the movie, “If you build it they will come”. If you build a great video and throw it on YouTube, you will soon find that your intended audience will not find it automatically.

It’s similar to printing fliers. Just because you’ve printed 100 fliers and have them stacked in a box, doesn’t mean people will seem them. You have to do the work to get those 100 fliers into 100 prime locations to reach your desired audience. Video works in much the same way. Even though you aren’t passing out physical videos, you do have to think about how to place them in front of people you want to see them. Youtube, your website, community pages etc. are all places you can start. We have found a primary space for these videos should be on TV in your business location(s).

Putting Your Videos on TV

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This doesn’t have to be your TV solution.

Having your videos on TV will draw more attention to them.  It will get them seen by customers that are more likely to act upon your messaging.

There are many ways you can get your videos onto TVs in your locations. We have details the top methods in this article: 3 Ways to put your videos on TV.

The problem with most display solutions is that they loop. Unless you have a large library of content at the ready, people are going to watch the same thing again and again with no break and nothing new. Maintenance and upkeep are also issues – often needing to brave a utility closet full of wires, re-load physical drives or USB sticks, or having to hire a specialist in order to update or fix what’s on the TV.

Making the Most out of Your Videos

Putting an easy-to-use system in place that will play your videos and mix them with other TV programming is key.  It’s Relevant TV takes the majority of the work away- providing your business with relevant TV programming, and a way to make the most out of your media.

It’s Relevant is a cable alternative that provides businesses a TV solution in the form of a living network of short-form content. IRTV’s library of videos is broken up into categories for you to choose from based on your customer’s interests, and gives you full control over what’s on your TV. The service provides compliments to your own videos as well as complete management of one or multiple TVs. IRTV tracks everything so you can know how many times each of your videos were displayed, along with specific timing and location.

The big difference between It’s Relevant TV and other solutions is in the content. IRTV provides interesting and entertaining content while inserting your own messages and real-time social media for people to see while engaged.

Visit itsrelevant.com to learn more about the easy-to-use and cost effective TV solution.