Businesses Are Already Looking Ahead To 2022 | COVID 2022

The coronavirus hit businesses hard in 2020 and 2021, and while the forecast for COVID in 2022 is hard to predict, business owners are already preparing for next year. Whether your business has been able to stay open throughout 2021, or you’re preparing to re-open your business in 2022; this article spotlights a new technology that can help you generate repeat business and deliver important messages to your visitors during these uncertain times.

Preparing your Business for COVID 2022

If you managed to keep your doors open during the pandemic, then you already know the challenges that business owners are facing regarding healthy & safety. If you’re re-opening, it can be overwhelming as there’s a lot to train your staff and employees on. Doors and tables need to be disinfected regularly, masks are mandatory, and seating is spaced out — you get the idea.

Related: Top 5 Ways to Prepare Your Business Space for COVID-19

But signs on the ground encouraging social distancing and staff members taking your temperature with a gun don’t make for a very welcoming atmosphere; it doesn’t matter if these precautions are for your customers’ safety, it still feels strange and can turn visitors off. Customers who don’t feel safe probably won’t come back for a long time, or at least until the virus is gone- which could be a while.

Safely Communicating with your Visitors about the Coronavirus

Making your customers feel safe is just as important as making sure they’re safe; the difference being that you can adhere to strict health & safety regulations, but easily forget how it affects customer experience. COVID-19 has a lot of people stressed, so finding a way to reduce that stress wherever possible should be top-of-the-list.

They key to making customers FEEL safe is communication.

Except, effective communication can be hard for small businesses; especially medical offices. There usually aren’t a lot of good options. Yet, every business has messages they need and/or want to get across to customers; sales, specials, etc. — including COVID-related messaging. Most business owners settle for posters or fliers, without realizing that the best place for their messaging is the TV in their business. The best is to use a custom TV network.

Not sure what a “Custom TV Network” is? Click here.

If you’ve got a TV and you aren’t using a custom TV network, your visitors are at the mercy of the news. At this point, the whole world knows about the coronavirus. We also get to hear about how many new cases there are each day, and how many people have died; people don’t need to be reminded of this everwhere they go- especially inside of your business.

If you have a TV in your business, chances are you customers are seeing that kind of messaging, and it’s stressing people out. Being informed is one thing — but constantly being reminded that there’s a pandemic is overwhelming. Your visitors don’t need that. The safest, most-effective way to communicate with your customers is through the TV in your business; but only if that TV is playing content that you control.

Tackling COVID-22 in your Business with a Custom TV Network

One of the best things you can do to prepare your business for COVID 2021 is getting rid of any mention of the coronavirus off your TV. Anything COVID-related — unless it’s your own personal messaging, isn’t necessary to have playing in your business. In fact, for all of the reasons stated previously it’s probably doing more harm than good. People aren’t visiting your restaurant, medical office, or car dealership for the bad news. Whether they’re looking at the TV for 20 minutes or 20 seconds, it’s the perfect opportunity to comfort them, and inform them about anything you want them to take advantage of; either while they’re there, or the next time they visit.

If you had the choice — would you rather show the news? Or would you rather show something that supports your business?

Custom TV networks are designed with your business in mind. It gives you more control over what show up on your TV, and gives you variety of content. Additionally, the right technology will let you upload you own messages to play in between videos. Once you realize what’s possible with custom TV software, it’s hard to imagine any business owner choosing cable over a system that improves visitor experience, AND is a powerful marketing tool.

Want more reasons to cut cable? This article gives you 10.

Want to Learn more about Custom TV Networks? Check out It’s Relevant TV

Don’t get overwhelmed with choices — It’s Relevant TV is the best place to start looking if you’re curious about a custom TV network for your business. Feature-rich and easy-to-use, It’s Relevant will show you exactly what to expect from custom television software. Chat with the experts at ItsRelevant.com if you have any questions, or schedule a demo to get a firsthand look at the technology.

TV Packages For Your Business or Medical Office | It’s Relevant TV

It’s Relevant TV offers businesses and medical offices TV packages that are perfect for lobbies and waiting rooms. More than just TV, It’s Relevant lets you communicate with your visitors in new and effective ways that cable simply can’t hold a candle to. IRTV is the future of waiting area TV, and the technology couldn’t be easier to use. If you’re like a lot of business owners reading this and just want to learn more about TV packages for your business or medical office; visit It’s Relevant TV’s website and schedule a call, or chat with the TV experts there if you have any questions.

What to Look for in the Best TV Packages

Obviously, the best TV package for your business or medical office is going to include TV; but it’s the kind of TV, and the way that it’s packaged, which makes all the difference. Short-form content, not 22-minute shows or channels with hours-long movies, is what you should focus on getting.

Here are some of the reasons why traditional cable and satellite TV don’t work:

1.) Your visitors aren’t there to watch TV. They might be watching it while they wait, but that’s not why they’re there. No one has time for anything that long when they’re eating, waiting in line, or waiting to see the doctor. The time that your visitors are waiting is invaluable; you should be taking advantage of that opportunity by using the TV — which they are watching, to communicate with them. The best TV packages allow you to upload your own personal messages for visitors-in-waiting.

2.) One-single channel doesn’t make everyone happy. Whether it’s sports, a talkshow, or the news, there’s always going to be someone who wants to change the channel because he or she doesn’t like what’s on. Changing the channel isn’t practical, since all you’re doing is turning the hourglass over; your visitors’ interests are diverse, and your TV’s content should reflect that. The best TV packages feature varied content, which is automated, and short enough that anyone who doesn’t like what’s playing doesn’t have long to wait until something better comes on.

3.) Cable & Satellite TV don’t give anything back. You get what you pay for, and that’s basically all you get; access to a few channels that are saturated with competitive ads that you can’t stop from showing up on your TV. The best TV packages come with features designed with your visitors, waiting area, and brand in mind.

A Closer Look at It’s Relevant TV

It’s Relevant TV is the best place to start looking if you’re serious about a custom TV network for your business or medical office. Schedule a call with It’s Relevant for a closer look at the technology, or chat with the TV experts here for more information about the features that make IRTV unique, and the best business TV software on the market.

The Best Digital Signage App For Your Business | It’s Relevant TV

Looking for a dynamic way of communicating with your visitors? Look no further than your TV! The market is FULL of digital signage apps, promising so many things that it can get a bit overwhelming! Most often for “FREE” — don’t fall for it! This article is about pushing all of those options aside and presenting you with the best digital signage software on the market. The solution that’s the best is the best because it’s not just digital signage. It’s called It’s Relevant TV, and we’re going to delve into why it’s the best business TV service.

What makes the Best Digital Signage App the “Best?”

The features. The measure of a good signage app is what it brings to the table; specifically what it does for your visitors, and what it does for your business as a whole. It’s Relevant TV is the best because of how closely it resembles cable TV, and how it doubles as an effective marketing tool.

In short? It’s TV designed specifically for businesses.

It comes with none of the things you hate about cable. Viewers feels like they’re watching real-live television when they watch It’s Relevant TV. Pairing your messaging with entertaining content ensures that your message is not only noticed, but it has a higher chance of being well-received.

Content is key. A digital “sign” or “message board” isn’t enough if you’re really going for results; which is all that a lot of these “free digital signage apps” are offering.

FACT: People are more receptive towards marketing messages when they’re in a good mood.

Nothing puts people in a good mood quite like entertaining videos. It’s Relevant TV’s media library contains over half-a-million videos, which are organized into about 50 categories you can pick and choose from; you won’t find a business TV service with more diverse, and entertaining content.

How does a Digital Signage App Improve your Business Itself?

The most basic way is by empowering you to deliver important messaging to your visitors via the TV. That’s where most of these free digital signage apps stop — but it’s like you just read; that messaging just isn’t effective unless it’s paired with something that gets your audience to look at the TV in the first place. In the case of It’s Relevant, the service comes with features designed to do more than just communicate with your visitors.

It’s has features designed to encourage engagement, and help move your business forward.

Features like real-time social media integration, allows you to display your most recent Facebook Twitter, or Instagram posts directly on the TV by connecting your accounts to the system. The technology is 100% safe, with visitors only seeing posts made by you or your staff. When it comes to generating more followers on social media, you couldn’t ask for a better marketing tool from a business TV service.

TV services should offer more, not just the bare minimum.

Finding the Best Digital Signage App for your Business

There is no all-around “best” TV software for businesses; there’s only your business, and your business’ specific needs. If you’re serious about finding the signage app that’s right for you, it’s important to do your research. Too many business owners get locked into long contracts before realizing the TV software they chose isn’t what they thought it was, or that it came with a catch.

Schedule a demo, request a call, or chat with representatives before making a decision.

The mark of a good service provider is one who’s happy to accommodate all of the above. You want to pick a provider that is there to work with you. You want someone who is available to chat with, answer questions, and set up meetings to show you the technology firsthand. Digital signage apps can really help grow your business if you partner with the right provider.

Alternatives to Spectrio & Automotive Broadcasting Network (ABN) for Dealership TV

Looking for an alternative to your dealership TV system? Are your customers bored by it? Does it cost too much? Are you not getting what you want to out of it?

If you’re using a service like Spectrio, or Automotive Broadcasting Network (ABN), and it just isn’t working; this article is for you. Keep reading to see the reasons how your dealership’s custom TV software might be failing you, and your car business. If you’re fed up, not thrilled, or just simply disappointed with your current provider, we recommend that you start your search for a better dealership TV here.

Your Dealership TV System: What Went Wrong?

Custom TV networks for car dealerships have been around for years. While the technology has grown in the world, most of the car TV services have not. As a result, a number of the older “pioneer services” are being left in the dust by alternative providers delivering a lot more, for a lot less. Innovative ideas and technologies have transformed the dealership TV systems of 5-10 years ago into new, forward-thinking tools that are better at delivering your marketing messages, and better at entertaining your customers. If you’re browsing automotive TV solutions in today’s day and age, hone your selection by finding one that is feature-rich, and cost-effective.

A Feature-Rich Dealership TV System

If you are currently using a dealership TV system, chances are you probably liked the features that came with it, hence why you originally got it. If those features failed to live up to your expectations, or got dull over time, then you’re doing the right thing by going online and seeing what else is out there.

So what should you expect from your TV? The best TV for your dealership’s lobby is one that gets your messaging across, and provides entertaining content for customers who might be waiting for longer periods of time. It should be customizable. You should have control over more than just your own videos, but the content you’re paying for as well. More importantly; managing that paid content, as well as your own personal ads/videos should be easy, and able to be done on most smart devices. From anywhere. Lastly, your dealership TV system should integrate with your social media accounts.

Facebook, Twitter, and Instagram are often the best ways to keep in touch with your customers, generate repeat business, and get referrals. If your brand is on one, or more of these platforms – get your TV integrated! Display those posts right on your TV for visitors who aren’t following you, and give them a reason to check out your pages. If you’re interested in this feature in particular, visit click here to learn more about the automotive TV software that does it best.

A Cost-Effective Dealership TV System

Dealerships are playing HUGE amounts of money each month for services that barely include half of the features listed above. A more in-depth article comparing the top 6 dealership TV systems worth checking out can be found at the link above. But if you are currently using Spectrio or Automotive Broadcasting Network (ABN) you are likely paying way too much.

The big takeaway is that car businesses are paying upwards of $500, to $1,000+/month for their TVs. What’s truly interesting, is what those dealerships are often getting in return for that cost. The answer: A playlist.

Looping playlists, in general, are bad news. Avoid any dealership TV service that mentions the word “playlist”. Avoid them like the plague, or a live-action movie remake. A playlist is simply a list of pre-loaded videos. And whether it’s 10 minutes, 30 minutes, or an hour long, a playlist is not creating a quality waiting experience.

Neither are clips from top TV networks like NBC or CBS. Be wary of TV providers who claim to have content from those big networks. Most often, they’re just short promotional segments– a.k.a. commercials, designed to market the networks and have your customers go home and watch the full shows on their own time.

Dealership wait-time is a little longer than the average waiting room wait when looking across industries. That being said, you don’t want your customers watching a looping playlist of the same videos over and over again. It’s maddening, and creates a bad impression of your brand. Good, quality content goes a long way. Additionally, car videos showing outdated models that you no longer sell have no place being on your TV. When it comes to videos, up to date content is the best way to deliver programming to your dealership.

It’s Relevant TV: A Feature-Rich & Cost-Effective Dealership TV System

There’s only one automotive TV service that has every feature that was listed up above, and won’t burn a hole in your pocket; It’s Relevant TV. It’s Relevant has everything from the ability to upload and easily manage your own videos, access to one of the world’s largest library of licensed short-form content, and perhaps most importantly; real-time social media integration.

This is the automotive TV service you were waiting for. Partnering with brands across the spectrum, from Toyota, Ford and Subaru to Lexus and Mercedes-Benz, It’s Relevant is providing car businesses across the country with the best choice in dealership TV.

Best Waiting Room TV Software for Medical Offices

Looking for the best waiting room TV software for your medical office? The trick isn’t finding the self-proclaimed “best” TV software that’s out there; it’s creating an experience that is truly the best fit for you, your patients, and your medical office. This article will outline the most important features you should be looking for in your medical office TV and signage.

What Makes the Best Waiting Room TV Software, the “Best?”

The most effective waiting room TV software is one that is tailored to your own unique waiting room environment. How do you know if the TV software you’re currently looking at is the best for you? First, you have to identify what you’re hoping to get out of it. But generally speaking, you want something that is entertaining and engaging. You want your waiting room television to be aesthetically pleasing and brand-tailored – with the ability to upload your own personal videos and messaging. Equally as important is a TV solution that is cost-effective, and easy-to-manage. These are the top 5 things to keep in mind when looking for the best TV display software for your medical office.

However, knowing what to look for is only half the battle; finding all of these features in one single TV package is next. Which, actually, isn’t that difficult – because one solution: It’s Relevant TV, has all of the features listed above, and more.

It’s Relevant TV Features Entertaining & Engaging Content

It’s Relevant TV features the world’s largest library of licensed content, giving users access to over half-a-million videos for visitors to enjoy. Each piece of content is screened by live human beings to ensure that everything is family-friendly, and nothing unsettling or inappropriate ever plays on your TV.

It’s Relevant is not a playlist.

Other digital TV software providers will try to pass off things like a 10-minute, 30-minute, 1-hour, 3-hour, or 5-hour loop of videos as “premium TV content” – It’s Relevant TV doesn’t loop. It streams new videos every hour from a list of 40+ categories you pick and choose from. Categories like Cooking, Sports, Automotive, News, and even Trivia. Additionally, the whole system is fully customizable, with the ability to upload your own personal messaging on the side, during, or in between content.

It’s Relevant TV is Easy-to-Watch

A number of waiting room TV software solutions try to cram too much onto the screen at once. As useful as the information you may be putting on the screen is, it doesn’t have to be visible 100% of the time. Having too much promotional or “educational” content in a row is actually a turn off to most visitors. It can also get out of hand fast and make the TV look like a gimmicky widget- almost as if you were showing a website instead of a TV channel. That might work for a menuboard at a restaurant that is only seen for a minute, but not a medical office where visitors are spending 3+ minutes.

It’s Relevant TV is not website for your TV, nor is it a collection of widgets.

IRTV is structured in such a way that it’s modest, nice-looking, and easy on the eyes. Most importantly, it’s designed so that visitors notice what matters; the messaging. Whether it’s videos that you upload, image-ads on the side, or text scrolling throughout, It’s Relevant is all about making your messaging effective. It delivers things like news headlines and the weather – but in a way that doesn’t overstimulate your viewers or give them a headache. Never forget that a little goes a long way.

It’s Relevant TV is Tailored to your Brand

It’s Relevant is a custom TV network that works for your brand. Your logo, your videos, and your messaging can all be uploaded into the system and featured on the TV. Whether you want the TV to play exclusively your branded-content, or you want a mix of personal + IRTV content; you’re the boss.

In the case of medical offices, when you mix medical content, personal videos, or educational segments with It’s Relevant’s fun and interesting content, visitors will stay tuned longer and be more receptive to your messaging.

It’s Relevant TV is Cost-Effective

FREE WAITING ROOM TV SOFTWARE!

There’s no red flag bigger than a waiting room TV service that’s advertised as “free.“ Nothing’s free – except food samples at Costco (actually those aren’t free either as you have to pay a membership to get in). If you’re interested in a good reason as to why a free TV service is a bad idea, the following article will give you 5; “Top 5 Reasons a Free TV Service is Bad for your Medical Practice.” In short, you get what you pay for.

While It’s Relevant TV is not “free,” it often times costs less than cable and is designed to generate additional revenue for your practice. It’s designed to fit your marketing budget, and make those marketing dollars count. Whether you’re a hospital, urgent care, dentist office, or a medical specialist; every little bit helps, and It’s Relevant’s ROI helps offset the cost.

It’s Relevant TV is Easy-to-Manage

It’s Relevant TV couldn’t be easier to control. Users are able to adjust settings, upload videos, and manage all of their content from anywhere with virtually any internet-connected computer, tablet or smartphone. The It’s Relevant iOS app for iPhone and iPad provides a straightforward way to make changes to individual, or multiple TVs at once; across multiple locations. The convenience of being able to make changes from anywhere, at any time, with such ease, is a breath of fresh air for users who aren’t so tech-savvy.

If you still own a flip phone and don’t like interacting with technology yourself, It’s Relevant TV includes a Client Success Manager at no additional charge with every subscription plan. This person is available to make changes for you, and even help with graphic design and strategies for getting the most out of your TV.

It’s Relevant TV is the Best Fit for Waiting Rooms

It’s Relevant is a fully-customizable TV network which combines the best aspects of television and digital signage. It provides medical offices across the country with safe, family-friendly content that visitors actually enjoy watching, and mixes that content with your own branded videos and promotions.

Could It’s Relevant work for your waiting room? Visit itsrelevant.com or schedule a demo if you have questions or would like to know more.

Replace the DVD Player In Your Business

If you’re a business owner with a TV in your business, it goes without saying that at some point in time you sat down to consider what to have playing on it. Whether it’s basic cable, a DVD player or Netflix, an Amazon Firestick, or even a regular old USB drive with pictures and a slideshow, sometimes it’s time to revisit old tech and consider newer alternatives.

People say “Don’t fix what isn’t broken.” And this is true – no one should fritter away money on a whim. But at the same time, there’s a risk in the comfort of long standing familiarity. People who are happy with what they have seldom consider alternatives – less out of alternatives being better and more out of avoiding the hassle of change.

Out With The Old

It’s not unusual to want to get the most mileage out something, but it’s also important to recognize when something is worth revisiting. Even if it isn’t necessarily old. DVD players, services like Netflix, and external devices such as Amazon Firestick and USB Drives have broadened the options for ways you can put things on your TV.

DVD Players Are Outdated For Businesses

DVD players are great – at home. When it comes to DVD players in businesses, two common uses rise to the surface: DVDs, and looping slideshows. Regarding the former, playing a commercially available DVD, like a movie or TV show can result in a heavy fine. The reason is that even though you own the copy of the DVD, you don’t own the license to play it in public. The following article delves deeper into the risks involved when choosing to display content in your business without the rights: “Using Netflix in your Business, Don’t Put your Business at Risk!”

Legality aside, throwing a movie or the latest Disney Pixar flick up on the TV still isn’t that great of a solution. Feature-length movies can be as long as 90-120 minutes – built around characters and storytelling. Unless you’re waiting for a car to be serviced, there are few instances where putting something like a movie on for the enjoyment of visitors is going to be relevant. People don’t have the same focus to devote to a movie in a waiting room, restaurant or retailer as they do at home – and there’s no guarantee that people won’t arrive in the middle of story, or walk in on spoilers of a movie they were waiting to see. It just isn’t a good fit for businesses, and it carries the risk of disappointing visitors.

Movies aren’t the only thing that a DVD player is good for. Business owners who know that it’s illegal to show unlicensed videos, or don’t believe in playing videos in general, lean towards another option when it comes to what’s on their TVs – and that’s custom DVDs.

Custom DVDs & Slideshows Get Old Quick

It’s not uncommon for business owners to put together personal videos or collections of pictures for their TVs. While this alternative is certainly cheaper than basic cable, it isn’t without its flaws.

Custom videos loop constantly. Unless the business owner has a dedicated staff member with a lot of free time on their hands to put together a large library of content, people visiting are likely going to see the same things again and again. This can get boring, and depending on the setting in which people are waiting, the comfort of your visitors can have a large impact on their satisfaction and overall opinion of your business.

DVDs and USBs packed with videos and pictures plugged into your Smart TV lack a crutial level of customization. In order to update or make changes to either of those platforms, the devices need to be manually removed – and in the case of DVDs, new ones need to be made or switched out by hand. This is inconvenient, and in an age of innovative technology, shouldn’t be an option you have to settle for.

Another heavy loss at the cost of using custom DVDs or slideshows is the lack of live intergrations onto your TV. Features such as the local news, weather updates, and even recent posts from social media, aren’t able to be streamed and put where people are going to see it. So what else is there?

It’s Relevant TV is the Next Generation, Here Today

It’s Relevant TV is a custom TV service made for businesses. It gives you access to a vast library of short-form content to be played alongside your own videos to get people interested, and engaged. All of the content is licensed for public display, so you can avoid legal issues of playing commercial DVDs. Everything is divided into set categories for you to pick and choose from to keep the programming “relevant”.

The platform is easy to use and fully customizable – you can easily upload videos and images from your phone or computer straight to your TV. And best of all, it’s always fresh. Without you doing a thing, IRTV constantly changes the programming to keep it all interesting for your visitors.

Do away with the old, and embrace the new. It’s Relevant TV will provide your business with so much more than a DVD player can. IRTV is constantly evolving and provides business owners with the control they desire.

Amazon Fire Stick: Don’t Risk Sticking Your Business

Technology is Changing TV

Amazon Fire Stick, Chromecast, and Smart TVs are steadily emerging over the horizon, more so now than ever. With access to services like Netflix, Hulu, or HBO Go and devices that allow you to stream those services on your TV, cable is on its way out.

TV has come a long way since the 1920’s, and as we get closer to 2020, looking back on the history of television during the last one hundred years and seeing how far we’ve come is pretty amazing. Today, televisions are just about everywhere you go. Everywhere. And they have been for a while. That’s because TVs are a staple of technology – we use them to reach out to one another, stay informed, and keep ourselves entertained.

If you’re a business owner who caters to crowds, or often has people waiting or sitting for lengthy periods of time, then chances are you’ve got a TV within sight for the exact reasons just listed above. Which is great, the comfort of your customers is key – but in this rapidly advancing world of technology, it’s easy to get carried away when trying to build an inviting waiting room experience.

Between all the technology available to business owners coupled with the drive to maintain customer satisfaction, the ease of putting something up like Netflix powered by an Amazon Fire Stick is second nature. So why wouldn’t you do it? The answer is simple. Because it’s illegal.

NETFLIX TERMS:

The Netflix service and any content viewed through our service are for your personal and non-commercial use only. During your Netflix membership, we grant you a limited, non-exclusive, non-transferable, license to access the Netflix service and view Netflix content through the service. Except for the foregoing limited license, no right, title or interest shall be transferred to you. You agree not to use the service for public performances.

Using those services with a “set it and forget it” mentality without regard for the licensing terms and conditions can be dangerous for your business. The people who enforce the rules on media licenses take this very seriously. For more information regarding why you should think twice about setting up services like that in your business, check out this article on using Netflix in your business.

Personal Use is Different than Business Use

In the end, the licensing rights tied with those services only applies to personal use. Setting them up in your business is a no-go. But if you think about it, TVs and plug-ins like Fire Stick and Chromecast were designed with the home setting in mind, not business settings anyway.

So you can’t use a Fire Stick in Your business to deliver any real TV content. Up until recently, this left you with only one real choice: cable TV. And while it’s legal to run cable in a business setting, cable TV isn’t designed for the benefit of your customers and your business. It’s Relevant TV is.

Custom TV from It’s Relevant

It’s Relevant TV bridges the gaps between TV, customer satisfaction, and business messaging using unique digital sinage software – creating a more inviting place for visitors. The service provides businesses with content and control that makes for an all around better TV experience. IRTV creates a custom TV network for each business with access to a vast library of original content divided into a number of categories you can pick and choose from. On top of the TV content with more meaningful controls, your business also gets room to advertise additional services, reach out to customers, and share your latest social media posts. It’s Relevant TV turns your television into a tool for your business.

Dentist Offices: Playing the Waiting Game

“The waiting, is the hardest part…”

-Tom Petty and the Heartbreakers

You don’t need to appreciate classic rock to agree that waiting rooms take their toll on more than just time. We’ve all been there, the rows of padded chairs with wooden armrests, the piles of magazines, the TV, and the plant in the corner that may or may not be plastic. It’s these elements, and more, that make up the traditionally dull waiting room experience we know so well.

But does it have to be dull?

Sure enough, plenty of businesses and offices work hard figuring out how to make a waiting room more inviting, and put forth a lot of effort into improving their lobbies for their clients. But no matter where you go, whenever you end up having to wait for more than a few minutes you’ll likely see a TV.

And there’s a reason for that. TVs are an effective distraction. TVs draw people’s attention, and they’re a familiar element that we’re used to looking at on a daily basis – providing a quiet atmosphere with the comfort and white noise of what’s on. While televisions are great in that respect, there are many reasons that cable and satellite TV are not the best options for your office.

When you’re waiting to be seen by someone, you aren’t necessarily invested in a long program when you’re expecting to miss some, or most of it, as soon as you’re called away. And in the case of having the TV turned to any one station or giving visitors control over the remote, with a waiting room full of people it’s impossible to cater to them all and it’s likely that someone is going to get alienated.

So what’s a business owner to do about that?

It’s Relevant TV for Dentists and It’s Relevant TV for Medical Offices work to address those issues and more. Each custom TV network airs original content pulled from a vast library of categories tailored specifically for the practice it’s in. The segments run for two and a half minutes on average – meaning they’re brief enough to cater to an audience with limited focus, and the categories are varied enough that everyone is bound to see something that interests them on some level.

IRTV compliments an atmosphere in which people are looking for a distraction and aren’t there to be entertained. Going beyond aired content, the service can also be used to reach out to those people in waiting. Posts, photos, and even videos from your social media can be uploaded and played for visitors to see.

Whether you’re introducing your staff, highlighting local events, or even showcasing other services your business provides; it’s worth taking a look at: It’s Relevant TV.

Dental Education Through TV: Brushing Up on Hygiene

“Brush your teeth twice a day, for two minutes. Once in the morning, and again before bedtime. And don’t forget to floss…”

– Every Dentist & Mother

The words every kid grows up hearing a thousand times. The very same words people often seem to forget despite the constant reminders. How is it that kids, and even some adults, throw oral hygiene out the window and neglect this most basic routine?

It all comes down to delivery. Good oral hygiene starts at home, and extends to the dentist’s office. From parents passing on good habits to their kids to dentists educating them on proper dental care. But how do you do it? How do you get the message across and stress the importance of taking care of your teeth? Aside from the words we all know, dentists use a number of aids to educate patients.

Post-visit, your dentist might sit with you one-on-one and go over the proper ways to brush your teeth. They might ask what kind of toothbrush, or brand of toothpaste you’re using, if you’re flossing, etc; maybe they even pull out that big pair of plastic teeth. Some dentists even hand out brochures on dental care or have them available in the lobby for all to see. And in this age of technology, you might even find blogs written by the dentists you visit.

But how effective is that in the long run?
Are patients seeing your content?

Reaching the patients is the key

Without being able to reach patients effectively you can’t pass on whatever it is you’re trying to say. It’s Relevant TV provides a unique and alternative solution to this problem…

Offices, waiting rooms, and even operatories, are often equipped with a television. Dentists’ TVs are usually tuned into something like the news, weather, or a talk show for white noise or casual comfort. In short, a custom Dental TV can run those same kinds of programs for less than it costs to run basic cable – and do more for your practice at the same time. With It’s Relevant, you can not only air those key channels, you can run original content you yourself produced and show it to the world.

Have a video introducing your doctors, or staff? A lovely office tour of the practice featured on your website? You could have that aired on your waiting room’s television – as well as any promotions or events you want to share with your patients. Connect with them, and present a more welcoming experience through a dental television network.

So going back to oral hygiene and getting the message across, how is TV a better platform for this? The answer is pretty straightforward, people watch TV. They watch it, and they pay attention to it – sometimes moreso than face to face.

TV has a lasting impact

Speaking from my own personal experiences, I recall a time years ago when I was young and my mother was bringing me to a new dentist. And in her motherly attempt to relieve me of anxiety, she casually mentioned that the dentist I was going to see “Has a TV in his office, so you can watch it during the visit.”

The comfort and distraction that the TV provided turned an otherwise dreadful experience into something less so, which is precisely why it was there in the first place, and are often found in waiting rooms and operatories today.

As a kid, or even an adult, that period of time in which you are at the dentist, you are always looking for something to take your mind off of what’s going on. The patient is invested, and focused – and can be entertained and informed with the programs you choose to put on the TV.

If you’d like to create a better environment for your patients, and connect with them more, it can be as simple as changing the channel on your TV. Schedule a free consultation with one of our TV experts to help reach your goals. You can call 203-588-0994 or email: sales{at}itsrelevant.com to set up a conversation.

Utilizing Television to Benefit Your Business

Your Customers Didn’t Come to Watch TV

If you print a sign to promote a new service, and then you never hang it in the business, you’re missing an opportunity, right? That seems pretty clear, and yet business owners think nothing of buying a TV and filling it with useless programming. But how is that helping your business and customers?

Reality Check

There is an important reality about including a TV in your business location: your business is not the customer’s living room. They have a TV in their own living room and they have complete control over that one. Having a TV in your business with the remote freely available is not going to draw anyone off their own couch to come sit in your waiting room.

You may have a television in the waiting area of your doctors office or automotive service center. And you might leave the remote out for your customers to pick what they want to watch, but why? Did a customer ever say “I feel like watching the Steelers game, so I’m going to the doctor’s office”? Of course not!

Additionally, leaving the channel selection to your customers poses some risks. What will they choose to watch? Will they be annoyed by the preferences of the other customers? Some business owners who hold the remote at the desk or behind the counter complain that dealing with changing the channel wastes time and frustrates employees also.

Customization is your Right and Duty

The truth is that you designed your business location with purpose. The paint color, the flooring, the lighting, the furniture: you selected these to create a certain feeling in your space. Until now there were very limited options to customize your TV with that same care, but now you can.

Your TV can influence your customers to spend more money, come back more often, and follow your business on social media. Choosing the right programming is all you need to do to make your TV worth something. With It’s Relevant TV, your TV is an asset that helps drive greater sales.

Magnetic Television

Whatever channel you have on, your customers will look at the television at least once – it’s human nature. But how can you keep them looking without giving them the remote? Keep changing the type of content every few minutes automatically!

If you have national news, sports, travel, gardening, food/cooking, fashion, kids programming and more available to mix at all times, you’ll have something for everyone. It’s Relevant TV is the subscription service that provides you this flexibility. The system automatically mixes content from categories you choose so your customers are never bored or frustrated with what’s on the TV.

And While You Have Their Attention

When your customers are looking at something, you put your brand on it, right? Custom water bottles, notepads, refrigerator magnets, this is a pretty common practice. With your TV, you have the opportunity to do so much more! Put your logo on the screen, add your own informational videos, and add your own marketing messages and specials as images next to the broadcast. Show off your social media posts to gain followers. All of that would be impossible with cable TV.

It sounds like a promotional dream, but it’s very easy to achieve with It’s Relevant TV. Get your customers to look, keep them watching, and harness their attention to grow your business.