How Much Does It Cost To Advertise On TV? | It’s Relevant TV

How Much Does it Cost to Advertise on TV?

Great question! The answer depends on whether or not your ad is going to be local, or national. Local ads cost significantly less, and are the go-to for smaller businesses for obvious reasons; your business with 1 to 3 locations on the East Coast doesn’t need to reach people in California. National ads- on the other hand, will cost much more per spot, but will cost less when divided among the viewers you are reaching.

If you’re reading this, chances are that what you’re interested in is a local advertisement — however both will be covered. Before we start, it is worth noting that there’s a third option that most business owners don’t think of; which is running your ads on the TV within your business itself. If you think that’s counterintuitive to the point of playing an ad on television, keep on reading and see why more and more business owners are adopting this new strategy.

Want to Advertise on TV? Here’s what to Expect

Business owners looking to run a local ad can expect to pay upwards of $1,500 for a 30-second advertisement on a broadcast network — compared to national ads, which can cost as much as $120,000 for an ad of the same length. Cable TV networks in limited areas can cost as little as $50 per spot, but the viewing audience for those ads is very small.

A Quick Calculation:
Just think if there are 200,000 cable subscribers. 50% of them may be watching TV at any given time, so that’s 100,000 audience. Now, those people have the choice between a thousand different cable channels. Most will gravitate towards the broadcast stations like NBC, Fox, CBS and ABC. So you may only be left with 40,000 viewers that are choosing between the other 1,000 channels. Divided evenly between the channels you might expect that ad to be shown to just 40 people. So even for a “cheap” ad on regional cable purchased for $50, you’d be paying $1.20 per viewer in the example above.

Television ads are costly, and that money spent is a lot for a small business — especially when there’s no guarantee that you’re going to make that money back. When it comes to most advertising platforms; cable TV, billboards, newspapers, etc. — you’re paying to have your message exposed to thousands, if not hundreds-of-thousands of people on the off-chance that a large number of them will see it, be interested, and then act on it. That’s a lot of off-chances.

Don’t bet your advertising budget on the Law of Averages. Not when you can achieve the same goals, with the same ad, for far less money.

The Advantages of Advertising on your Own Business’ TV

Some might argue that the point of having a commercial ad is to have it play on broadcast television; in people’s homes. The “I don’t need to advertise to customers who are already in my business” stance comes from a place of logic, but it has its flaws. Most notably, it’s ignoring the simple fact that those customers- who are already in your business, are there because:

1.) They trust you, or they trust your brand

2.) You sell a product that they need, or you offer a service that you provide.

3.) They are statistically more likely to (re)visit your business than someone who had never been there before.

Less often than you might think it’s because they saw your ad at home on TV. The small handful of “those-interested” that you might get out of a TV ad will have an equal mindset to those who are already visiting your business naturally. It’s far easier, and way more cost-effective, to target customers who are already in your location.

Why spend thousands of dollars fishing for 1-in-1,000 people who are interested in your brand when you can instead target 1,000 visitors who you know are already interested?

Selling visitors on additional products and services while they’re right there — where they can buy or act on it that second, is the best strategy for generating more sales and repeat business. If you were advertise on TV, your product, service, or message would REALLY have to motivate the consumer to stop what they’re doing, get up, go out, and visit your business. No matter which way you look at it, the best place for your business’ ad is your business’ TV.

Finding the Right Advertising Platform to Stream your Business’ Ads

DIY solutions cost time, money, and upkeep to maintain; trust a business TV provider to do all the hard work for you.

Finding the right platform can be a little overwhelming, especially if you’re new to the technology. The best place to start looking for business TV software is It’s Relevant TV. The TV experts there know businesses, and they know television; schedule a call with them for a closer look at the technology, or chat with a representative if you have any questions about using custom TV software in your business.

If you’re going to advertise on TV, make it your business’ TV.

Top Places to Put Your TV Advertisement and Business Ads

So you’ve created a TV advertisement for your business, but you aren’t sure how to get the most mileage out of it.

With TVs all over the place; in homes, restaurants, doctor’s offices, car dealerships, and even at gas pumps nowadays; figuring out where exactly to play your message can prove to be a real challenge. Fortunately, this article will provide you with some useful insight, and cost effective resources to help get you going and settle on the best options for delivering your business’ messaging.

Before we begin, I recommend checking out the following article: “Top 5 Things to Consider When Advertising Your Brand“ – things like knowing who your target audience is, where they go, etc. are important starting points for the best ad strategy.

The Best Platform for your Business’ TV Advertisement is Closer than you Think

Cutting right to the chase; the best platform for your business’ TV advertisement may be the television(s) inside your business itself. Often overlooked, there’s no better, and more cost effective space to showcase your services than within your own walls. Likewise, there’s no better audience to advertise to than people who are already familiar with your brand, are loyal to your business, and might be interested in any new goods, services, or specials you have to offer them.

When it comes to marketing, one thing is true; it’s easier to get an existing customer to come back, than it is to attract a new one.

Whether you’re a restaurant getting customers hooked on your new seasonal sandwich, a car dealership getting word out about new lease rates, or a dentist showcasing specific products like Invisalign; you’re likely to generate more success by showing these promos to your visitors instead of the general public.

The Downside to Traditional TV Advertising

Traditional TV advertising is very expensive and is harder than ever to reach target audiences with. The increase in the number of cable/satellite channels combined with DVR and streaming services has increased the number of places you can put an ad, while making each less concentrated. If you are a big brand with an endless budget than standard TV advertising is likely still part of your marketing mix, but it’s likely not your most effective avenue to reach customers anymore.

Out-of-home advertising has its place, and marketing to new customers is important; but if you’re trying to make your marketing dollars count, you might not have the budget to spring for anything expensive. Digital billboards, one of the more common platforms, can cost anywhere from $3,000 to $30,000 a month. That’s a lot to set aside for marketing, especially if you’re a small business. It’s far more cost-effective, and practical, to run your own messaging on your own TV.

How to Put Your TV Advertisement on Your Television

Having a TV in your business and deciding to play your own TV ads on it is a step in the right direction; however, doing so is easier said than done.

The last thing you want is a repetitive loop of your commercials; that’s boring, and it will do more harm than good for your message.

The key to success with any TV solution is having a robust library of content. A blend of your personal videos mixed with other engaging content is the best way to deliver your messaging to visitors. The secret is getting access to licensed TV content.

Unfortunately, you can’t simply build a playlist of entertaining videos you’ve found on the internet to mix in with your TV ads; you’d need permission to play those videos in your business. As such, building a custom TV network from scratch can be very time-consuming and costly in the long run. It’s much easier, and economic, to find a service provider that builds custom TV networks as a service.

It’s Relevant TV is the go-to for businesses ranging from family-owned medical offices to 10,000-seat sports arenas that are looking to do more with their TVs. Featuring a library of over half-a-million, licensed TV programs; It’s Relevant feels like real TV that’s working for your business. The best part of utilizing their service is that your messaging will reach visitors in the best possible fashion; by playing alongside, and in between, the engaging TV programming,

IRTV is the best way to deliver important marketing messages to your customers, generate repeat business. Get them excited about your brand in a unique way!

Alternatives to Spectrio & Automotive Broadcasting Network (ABN) for Dealership TV

Looking for an alternative to your dealership TV system? Are your customers bored by it? Does it cost too much? Are you not getting what you want to out of it?

If you’re using a service like Spectrio, or Automotive Broadcasting Network (ABN), and it just isn’t working; this article is for you. Keep reading to see the reasons how your dealership’s custom TV software might be failing you, and your car business. If you’re fed up, not thrilled, or just simply disappointed with your current provider, we recommend that you start your search for a better dealership TV here.

Your Dealership TV System: What Went Wrong?

Custom TV networks for car dealerships have been around for years. While the technology has grown in the world, most of the car TV services have not. As a result, a number of the older “pioneer services” are being left in the dust by alternative providers delivering a lot more, for a lot less. Innovative ideas and technologies have transformed the dealership TV systems of 5-10 years ago into new, forward-thinking tools that are better at delivering your marketing messages, and better at entertaining your customers. If you’re browsing automotive TV solutions in today’s day and age, hone your selection by finding one that is feature-rich, and cost-effective.

A Feature-Rich Dealership TV System

If you are currently using a dealership TV system, chances are you probably liked the features that came with it, hence why you originally got it. If those features failed to live up to your expectations, or got dull over time, then you’re doing the right thing by going online and seeing what else is out there.

So what should you expect from your TV? The best TV for your dealership’s lobby is one that gets your messaging across, and provides entertaining content for customers who might be waiting for longer periods of time. It should be customizable. You should have control over more than just your own videos, but the content you’re paying for as well. More importantly; managing that paid content, as well as your own personal ads/videos should be easy, and able to be done on most smart devices. From anywhere. Lastly, your dealership TV system should integrate with your social media accounts.

Facebook, Twitter, and Instagram are often the best ways to keep in touch with your customers, generate repeat business, and get referrals. If your brand is on one, or more of these platforms – get your TV integrated! Display those posts right on your TV for visitors who aren’t following you, and give them a reason to check out your pages. If you’re interested in this feature in particular, visit click here to learn more about the automotive TV software that does it best.

A Cost-Effective Dealership TV System

Dealerships are playing HUGE amounts of money each month for services that barely include half of the features listed above. A more in-depth article comparing the top 6 dealership TV systems worth checking out can be found at the link above. But if you are currently using Spectrio or Automotive Broadcasting Network (ABN) you are likely paying way too much.

The big takeaway is that car businesses are paying upwards of $500, to $1,000+/month for their TVs. What’s truly interesting, is what those dealerships are often getting in return for that cost. The answer: A playlist.

Looping playlists, in general, are bad news. Avoid any dealership TV service that mentions the word “playlist”. Avoid them like the plague, or a live-action movie remake. A playlist is simply a list of pre-loaded videos. And whether it’s 10 minutes, 30 minutes, or an hour long, a playlist is not creating a quality waiting experience.

Neither are clips from top TV networks like NBC or CBS. Be wary of TV providers who claim to have content from those big networks. Most often, they’re just short promotional segments– a.k.a. commercials, designed to market the networks and have your customers go home and watch the full shows on their own time.

Dealership wait-time is a little longer than the average waiting room wait when looking across industries. That being said, you don’t want your customers watching a looping playlist of the same videos over and over again. It’s maddening, and creates a bad impression of your brand. Good, quality content goes a long way. Additionally, car videos showing outdated models that you no longer sell have no place being on your TV. When it comes to videos, up to date content is the best way to deliver programming to your dealership.

It’s Relevant TV: A Feature-Rich & Cost-Effective Dealership TV System

There’s only one automotive TV service that has every feature that was listed up above, and won’t burn a hole in your pocket; It’s Relevant TV. It’s Relevant has everything from the ability to upload and easily manage your own videos, access to one of the world’s largest library of licensed short-form content, and perhaps most importantly; real-time social media integration.

This is the automotive TV service you were waiting for. Partnering with brands across the spectrum, from Toyota, Ford and Subaru to Lexus and Mercedes-Benz, It’s Relevant is providing car businesses across the country with the best choice in dealership TV.

Creating a Business Ad Network Using TVs

Business ads are a great tool for, what else? Improving business. However having business ads is only half of the game. In order to get your time and money’s worth out of those ads, you need a platform for them to run on – you needs TVs. TVs let us get messaging across better, and faster than anything else out there – and it’s as simple as putting TVs up in public places and selling ads. This article will highlight a few things to consider when creating a business ad network.

Business Ad Network 101

Think of all the places you see ads these days. TV, radio stations, highways, on buses and billboards, in newspapers – even in front of YouTube videos. They’re everywhere.

How can you capitalize on this trend?

Leveraging ads in businesses is the fast-track to becoming reaching customers. Showcasing your ads inside a business gets visitors exposed to your brand, and more importantly, educates them on services they might not have been aware existed – services they’ll come back and take advantage of. It’s a win-win, and a great way to market your business.

Combining Digital Signage Software with your Business Ad Network

If you’re serious about building a business ad network, you need more than just ads for it to be effective. A signage system that loops the same ads again and again is no good, and could be harmful for your message. You need to pace it with content in between ads; doing so will make it look, and feel, like a real live television network. But you need content to do this, and licensing content is expensive. Fortunately, there’s a solution.

IRTV Can Power Your Business Ad Network

It’s Relevant TV brings the best in digital TV signage and waiting room TV software. With a network library of over half a million videos, your business ads can be uploaded and played alongside fun, and interesting content. IRTV’s videos are split into 40+ categories you pick and choose from – everything is fully customizable, and can be controlled through a digital signage app on your phone. From anywhere.

Plain as day – if no one is looking at the TV, no one can absorb your ad message. It’s Relevant gets visitors to look at the TV by mixing programming with your ads. When you combine those ads with IRTV’s content, you create a living network tailored to your business. One that’s designed to get people to come back more, and spend more.

Visit itsrelevant.com, and explore building your own television ad network.

Why Customer Retention Should be a Higher Priority than Customer Acquisition

In-Location Marketing vs. External Advertising

Customer retention is key. Most marketing budgets center around getting a company’s message out to the masses. TV commercials, print ads, billboards, sponsorships, direct mail, are all forms of external advertising that are commonly used to attract new customers to businesses. But once you bring someone in, what are you doing to get them to come back?

Companies that have to advertise all of the time in order to stay in business are likely not doing enough to keep their customers happy.

Many business owners focus most of their efforts on attracting new customers in order to make more money. But you don’t only need new customers! If your goal this year was to grow your revenues by 10%, would you care if that increase came from new business, or increasing the average spend from your current customers? Of course not! More revenue is more revenue.

Money earned from new customer vs. existing

They look the same, don’t they? Because they are! An added dollar earned from an existing customer is just as good as a dollar form a new one. But it’s proven to earn that extra dollar from an existing customer than to get it from a new one.

“Research shows that it can cost up to 30 times as much to get a new customer as it does to keep an existing one. It pays to stay very close to your customers, so you know their exact needs, today and tomorrow. Your aim is to be irreplaceable as their supplier.”
–Mike Johnston, The Chartered Institute of Marketing

An Inexpensive Solution

It’s Relevant TV has come up with an easy way to increase customer retention (getting customers to come back more often). Each custom TV network IRTV creates is unique to each business that displays it. Short-form TV programs grab the attention of visitors while the integrated real-time social media and promotional tools help get the business’ message across.

If you own or manage a business and have a TV, It’s Relevant TV offers a free consultation. You can explore various types of programming with an expert and start to craft something that will do much more for your business.

For more information check out It’s Relevant TV’s official site: http://www.itsrelevant.com or call their U.S. Headquarters at: (203) 588-1689

Are Your Employees Watching TV At Work? A Better TV For Your Business

Employees watching TV at work is frustrating if you’re a business owner, or you’re in charge of managing a business. If you have TVs in your business, you probably put them there for the benefit of your customers. But have your employees become the primary audience instead? If you fear that this is the case, follow this link and check out the solution we recommend.

Today, TVs are a utility that fewer and fewer businesses are without. A growing number of locations with sit-downs or long expected waits have a TV somewhere within sight. With all of the TVs in businesses, an important question comes to mind; who chooses what’s on?

It shouldn’t be your employees!

Where’s the Remote, and Who is in Control?

This varies from business to business. Example: in a setting like a bar or restaurant, the remote might not be available to customers- whereas in a waiting room, the remote might be there for any visitors to control. However in some cases, an employee is the one in charge of the remote. When an employee decides what to put on the TV, he or she might very well put something on the that they want to watch, instead of something that the customers, or visitors, would rather have on.

The TV is a wonderful distraction for visitors. Unfortunately, it can be just as distracting for employees.

One thing is true; the fact that people want to change the channel at all illustrates that even with thousands of channels out there, it is nearly impossible to pick one that everyone will enjoy.

What’s the Perfect Channel?

People and personality types are as diverse as a bag of M&Ms; you won’t be able to please everyone by putting on a channel that only caters to one or two colors. In order to appeal to the interests of all of your visitors, you need an all-inclusive channel that changes between content types. The greater the diversity in content, the more eyes you can attract to your TV.

What Brings it all Together?

A custom TV channel from It’s Relevant TV. IRTV runs diverse short-form programming designed with businesses in mind. In addition to its vast library of licensed content, the platform features space for businesses to promote additional services or specials that otherwise might go unnoticed.

It’s Relevant is focused on customer retention. The service prioritizes the people who are in your business with the intention of getting them to come back more, and spend more. Unlike cable bills that are flat expenses and give nothing back, IRTV is designed to generate revenue through its engaging features and put money into your pockets.

Are your employees watching TV when they should be working? If they’re in control of the television and you’re not around, there’s a good chance that they are. Allowing it to continue is doing a disservice to your business, and your visitors who want to watch the TV. It’s Relevant TV can help you put meaningful programming on the TV to keep customers engaged, and make you more money.

TV Advertising: Traditional Isn’t Cutting It Anymore

The Main Goals of TV Advertising

Branding has long been the First, Middle and Last reason to advertise on Television. If potential customers don’t know about you, why would they buy your products or use your services? Brand awareness creates trust, generates leads, and ultimately creates sales and the growth of your business.

For this reason businesses have used TV advertising to:
• Create brand recognition by reaching the greatest number of viewers.
• Attaining a frequency level that will promote memory retention.
• Demonstrate value through emotion and visuals

And TV ads are great at achieving all three. But TV ads have become more expensive and less effective in the last few years due to a number of changes. Let’s take a closer look at the current state of Traditional TV Advertising.

The Current Characteristics of Traditional TV Advertising

Broadcast TV ads are expensive.
Television advertising is broadly targeted and ad buys usually include a lot of “waste” (the ad reach you pay for that is not relevant to your message).
Clutter Ridden – Television is overflowing with advertising. 25% to 35% of the broadcast airtime is now being filled with commercials
Ads are purchased based on ratings. Ratings are based on a small sample of the population and cannot guarantee how many people actually tune into any particular program.
TV ads are sold on a cost per thousand (CPM) basis.
Audience delivery is impossible to measure, as ratings are estimations and it is impossible to track what percentage of viewers stay tuned during your ad’s playback.
Under-delivery is fairly common
Reporting is horrible and slow. Actual run time/placement is only available by requesting a program log. It is nearly impossible to receive a log in a timely fashion. Especially from a Cable Operator.
Return on investment is very hard to calculate. Direct marketing messages are the only surefire way of seeing true ROI and actual effect on purchases based on the ads

Modern Television Advertising from It’s Relevant TV

It’s Relevant TV allows advertisers to forge brand recognition with pin-point accuracy and benefits. Unlike cable TV that targets channels and times of day, IRTV goes deeper.

1. Reach screens that are located in businesses in specific categories.

2. Market through televisions in specific zip codes.

3. Your commercials are shown in single ad breaks. This means that your ad is the only ad in a break, so all attention is on it.

4. You can target location types that have screens near point-of-purchase, allowing product owners to push their products in areas that they can be immediately purchased.

5. Reliable and immediate reporting. You can see the exact screens and the minute and second your ads have played on them.

6. Affordable at just $0.30-$0.50 per play per screen.

7. Extremely scalable with 24/7 controls. You can concentrate your ads when it makes the most sense for you, and scale back when it doesn’t.

8. Multiple ad messages. You can run multiple video ads at the same time and It’s Relevant will automatically distribute the messages evenly.

9. Ads are associated with family-friendly programming displayed in prominent public places.

For more information on this new advertising platform please contact John Lunghi by emailing him at: john {at} itsrelevant.com or by dialing the main office at: 203-588-1689.

Top 10 Reasons to Cancel Cable TV or Satellite TV in Your Business

Are You Using Cable or Satellite TV in your Business?

Cable TV and Satellite TV costs are on the rise, while they continue to offer little benefit for your business. Business owners are finding a better way to utilize their TVs, to not only entertain their customers, but to make the business more money at the same time. Why only spend money on cable/satellite when you can be making money with It’s Relevant TV?

The Top 10 Reasons to Switch (Video)

1. Cable TV COSTS Money, It’s Relevant TV MAKES you money.

It’s Relevant TV is designed to make your business money by integrating your own promotions, videos and social media into the programming. These integrations lead to an increase in the average customer spend, social media followership and return visits/referrals. Traditional TV doesn’t give you any customization, while IRTV lets you customize every part of what’s being delivered to your customers.

2. Competitive Ad Block®

Cable and Satellite TV have a ton of commercials, often 16-22 minutes an hour. And while everyone expects to see commercials on TV, the one thing you as a business owner shouldn’t tolerate is a competitor to advertising in your location.

If you own a Mercedes-Benz Dealership, would you want a BMW commercial being played to your customers? Of course not. That’s why It’s Relevant has Competitive Ad Block®. It comes with all IRTV systems, and automatically blocks out ads from your industry competitors.

3. No Repetitive Loop & Better Content

If your TV is tuned to a news network you’re likely showing the same content over and over on repeat all day long. A repetitive loop just makes customers feel like they are waiting longer, and no one wants that! It’s Relevant TV is different. The programs never loop! Instead, we bring in fresh content all day long and switch between different content types to keep things interesting.

TV has a lot of channels, and you may find your staff and visitors having to change between them during the day. It’s Relevant TV has just as many choices, but instead of picking one channel, you choose all of the categories of content your visitors will enjoy most. We change the channel for you throughout the day, switching up the programming types every few minutes, increasing the number of touch-points you have with your customers.

4. Display Your Own Ads

Short of buying expensive advertising spots, Cable and Satellite offer no way to get your ads and messages across to customers. It’s Relevant TV makes it easy to feature your messaging next to the programming. You can create and upload images right from your computer or smartphone. IRTV handles the rest, rotating through your ads constantly throughout the day.

You can even set specific days or hours of the day to show specific ads. So for instance, if you run a restaurant, you can have breakfast specials shown until 11am, lunch until 3pm, and dinner for the rest of the night.

5. National News & 5-Day Weather Forecasts

Cable and Satellite TV offer a variety of weather and news channels. But you have to be tuned to one of the channels to get the information. As we all know, any extended viewing of news or weather leads to viewer boredom.

It’s Relevant TV allows you to mix in news and weather information seamlessly throughout the day amidst other more entertaining programming. So you can have food shows, travel programs, celebrity interviews, and news/weather all together instead of being stuck on a single repetitive channel for hours.

6. Real-Time Social Media Display (Facebook, Twitter, Instagram)

Is your business on Facebook, Instagram or Twitter? How do you encourage people to follow your accounts? Are you getting real customers to follow you?

It’s Relevant TV will display your posts in real-time, showing your most recent photo and text updates to your customers. This is great because it encourages people that have been to your location to follow you. People that have physically been there are more likely to return when following you than someone that’s never been to your location before.

7. Display Your Own Videos

Cable and Satellite TV offer no way for you to display your own videos. You’re just stuck with the channels they provide. It’s Relevant TV is different. If you have a TV commercial or two, you can run them on your TVs. If you have a video message from a staff member for your customers, you can have it displayed for them. It’s as easy as uploading a video from your computer, or recording one on your phone. It’s Relevant TV takes care of rotating your messages evenly throughout the day, and even adds subtitles to your video productions so that they can be displayed on the TV without sound if you desire.

8. Sell/Barter Your Ad Space

Are there businesses in your area that might want to advertise to your customers? It’s Relevant TV provides you with a platform to display the ads and make direct revenue from them.

Let’s say you run an office, and across the street there is a restaurant. As people wait in your office they could see an ad for a special deal at the restaurant. You could charge the restaurant $50 or $100 a month to display their image ad on your TV, however much you choose – you set the price. And you keep all of the revenue.

9. All Family-Friendly Content

Unlike Cable and Satellite TV, It’s Relevant TV only provides content that is prescreened and family friendly. It’s far too often that cable channels have a tame piece of programming one minute and something disgusting, offensive or inappropriate the next. It’s Relevant TV gives you as a business owner piece of mind.

10. Easy Installation

Cable and Satellite TV require long installations, large windows of time for an installer to come, complex wiring, drilling holes and a lot of headaches.

It’s Relevant TV comes as an easy self-install kit. It takes just 5 minutes to get going, and you can do it on your time, when it’s convenient for you. No holes to drill, no shady installers to have to deal with- Just the TV programming your business needs on your terms.

Consult with a TV Expert

It’s Relevant TV offers a free consultation with business owners. You can reach TV specialists by emailing retail {at} itsrelevant.com or by calling (855) ITS-RELE between 8:30AM and 6:00PM EST, Monday-Friday.

Competitive Ad Block® for Customer Retention and Business Loss Prevention

What’s on Your Business TV?

Televisions are becoming a fixture in businesses throughout the United States. While many business owners have decided to buy TVs, not many put much thought into what is displayed on them. TVs can help visitors pass the time but they can also draw customers away from you, and to competing businesses and products.

Block Out the Competing Ads with Competitive Ad Block®

It’s Relevant TV blocks out all competitive ads from your television. In a car dealership, you will never see another car dealership message on your screen. In a restaurant, It’s Relevant TV will not show any other dining establishments. IRTV’s proprietary technology takes care of the blocking automatically and infuses your TV with more relevant TV programming in place of lengthy ad breaks. It’s Relevant TV shuts off ads that could be harmful to your business, while reducing the number of overall ads significantly to make your customers happier viewers. The average hour of cable television includes between 16 and 22 minutes of advertisements. It’s Relevant TV limits ads to 3 minutes, making sure that the focus of the television is on the satisfaction of your customers. You can learn more about the differences between cable TV and It’s Relevant TV on the official site.

Blocking Competition in Car Dealerships

Imagine you are sitting in a Ford Dealership getting your car serviced. You may be waiting a few hours and have a TV in front of you. The television, like many, is tuned to a local news station. In the time you are there you will not only see the TV programming that the channel offers, but also countless ads for other car dealerships. Chevy, Kia, Hyundai, Honda, Toyota, Mazda… all appearing on the screen as you wait. Catchy Ads showing happy customers, great lease specials, low financing rates, credit guarantees– all much more attractive than the car you are waiting to get back.

This is a real problem for the business. As you certainly know, cars are big ticket items. They are generally the second largest purchases people make in their lives. If only one or two people in the service center are pulled towards another brand over the course of a year, the negative impact on the dealership is in the thousands of dollars.

Blocking Competition in Restaurants

Now imagine you are in a restaurant eating your meal. On the TV, you see an ad for a competing establishment offering great prices and appetizing food. While the ad may not keep you from your current purchase, it could very well give you an alternative idea for your next meal, instead of coming back to the restaurant you are in.

As silly as the quick video we prepared above may seem, the effect is very real. Regular TV exposes customers to competitors when they are most impressionable. As a business owner, you would never welcome a competitor to walk in at your business location to hand out their coupons, offer better deals, or speak directly to your customers. So why allow it to happen through your TV?

The answer is simple: Up until now there wasn’t much of a choice. If you wanted to entertain customers with your TV you had to deal with the ads. But with It’s Relevant TV‘s Competitive Ad Block®, you block the competing ads, and keep great TV programming.

Facebook Video Ad Viewing Times Inflated, ROI Questioned

Recent news has broken about the inaccurate reporting of video playback times on the Facebook platform. Facebook’s reporting suggested higher message playback than actually happened. In a post on the Facebook advertising help site, Facebook announced the discrepancy and explained the difference between how it defined the statistic, and what was actually measured.

We had previously defined the Average Duration of Video Viewed as “total time spent watching a video divided by the total number of people who have played the video.” But we erroneously had calculated the Average Duration of Video Viewed as “the total time spent watching a video divided by only the number of people who have viewed a video for three or more seconds.

New Changes In Place

Then in response to this discovery, Facebook says it’s introducing two new metrics in hopes to save face:

Video Average Watch Time: the total watch time for your video, divided by the total number of video plays. This includes plays that start automatically and on click. This will replace the Average Duration of Video Viewed metric.

Video Percentage Watched: reflects the percentage of your video somebody watches per session, averaged across all sessions of your video where the video auto-played or was clicked to play. This will replace the Average % Video Viewed metric.

What does this mean for you as an advertiser? It means that if you advertised on Facebook over the past couple of years you have likely been misled. You likely have an unrealistic ROI measure if you were using the “average duration of video views” metric. Most noteworthy is that Facebook is never aiming for a 100% playback of your video. The platform operates with distracted individuals in mind and is not the place to deliver a real ad message.

A Facebook Ad Alternative

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Instead of playing back fractions of your video ads to viewers that may be largely irrelevant to your messaging, you could be utilizing It’s Relevant TV’s Advertising Platform. It’s Relevant TV puts your video messages on television in public places and only charges you for FULL PLAYBACKS. The price is about 1/100 of what standard TV ads cost. Advertisers can target by geographic location and business type.

For more information you can call the toll free office line: (855) ITS-RELE or visit online at: http://www.itsrelevant.com/advertising.