Category: Custom TV Network

Ace Hardware Launches RedVest Media: What Retailers Can Learn and How To Take It Further

Ace Hardware’s Bold Step into Retail Media

Ace Hardware recently announced the launch of RedVest Media, The Helpful Network—a retail media network designed to give brands new ways to connect with shoppers both in-store and online. This marks a major move for the hardware cooperative as it enters one of the fastest-growing segments of advertising: Retail Media Networks (RMNs).

With RedVest Media, Ace Hardware now offers:

  • Onsite Advertising: Sponsored product listings, search placements, and display ads on digital storefronts.
  • In-Store Integration: Opportunities for brands to appear on screens, signage, and other physical touchpoints within Ace Hardware stores.
  • Omnichannel Reach: Messaging that goes beyond the store environment with digital campaigns, video, mobile, and Connected TV (CTV).
  • Direct Shopper Engagement: Campaigns tied into its large loyalty base, offering brands a way to reach repeat customers with relevant messages.
  • Measurable Results: Dashboards and reporting tools to monitor campaign performance and prove return on investment.

By combining in-store visibility with digital advertising, Ace Hardware is giving its vendor partners a flexible way to reach shoppers at multiple touchpoints in their buying journey.

Why Retail Media Networks Matter

Retail media networks are one of the most powerful tools emerging in modern marketing. They:

  • Give retailers a new revenue stream by offering ad space and promotions.
  • Provide brands with first-party shopper insights to target more effectively.
  • Blend digital convenience with physical shopping experiences—something especially powerful for retailers with large store footprints.
  • Create opportunities for localized engagement, allowing national campaigns to be tailored for specific communities.

RedVest Media is part of a broader retail trend: merging content, commerce, and advertising into a seamless customer experience.

How It’s Relevant TV Helps Retailers Do Even More

While RedVest is a strong move for Ace Hardware, many retailers—big and small—are wondering how they can launch similar networks with less complexity. That’s where It’s Relevant TV comes in.

1. Built-In In-Store Engagement

It’s Relevant TV transforms business TV screens into content and ad delivery channels, mixing engaging licensed programming with a retailer’s own promotions. This means customers are entertained while also being exposed to relevant brand messaging. You don’t need to have an entire library of your own content to get started. And it’s not just about ads.

2. Seamless Omnichannel Campaigns

Just like RedVest aims to blend in-store with digital, It’s Relevant TV makes it easy to connect on-screen ads with digital calls-to-action. QR codes, social media prompts, and promotional overlays turn any screen into an interactive marketing tool.

3. Local and National Flexibility

Retailers can run corporate campaigns across all locations while also enabling store-specific promotions. This flexibility makes it ideal for chains, franchises, or co-op retailers who want both consistency and customization.

4. Actionable Data & Tracking

With performance tracking, retailers see exactly how their in-store ads perform—including engagement with QR codes, social promotions, and customer behavior.

5. Speed to Market

Unlike building a retail media network from scratch, It’s Relevant TV is ready to deploy immediately. Retailers can launch campaigns quickly and expand as needed, without long development timelines.

The Bigger Picture

Ace Hardware’s RedVest Media shows just how valuable retail media networks can be in today’s market. But retailers of all sizes can take advantage of this trend.

It’s Relevant TV gives retailers of all sizes the ability to create their own retail media channel—instantly. By combining entertainment, in-store advertising, and digital connectivity, It’s Relevant TV helps businesses:

  • Drive new revenue streams
  • Strengthen brand loyalty
  • Deliver personalized, relevant experiences to shoppers
  • Make a better experience for all of your visitors

With It’s Relevant TV, businesses don’t just keep pace with leaders like Ace Hardware—they can actually go beyond, offering more engaging, more flexible, and more immediate solutions for both shoppers and brands.

It’s Relevant TV: The Best Business TV Service in 2025

If you’re looking for the best TV service for your business, there’s one option that consistently comes out on top: It’s Relevant TV.

Designed specifically for public-facing screens in businesses — from retail stores to medical waiting rooms, car dealerships, and restaurants— It’s Relevant TV transforms an ordinary television into a powerful marketing and customer engagement tool.

This isn’t cable. It’s not a streaming app that was meant for personal use. It’s Relevant TV is purpose-built for business, giving you control, safety, and real marketing ROI.

Why Businesses Choose It’s Relevant TV Over Cable or Free TV Services

When business owners search for a waiting room TV solution, they’re often weighing three things:

  • Content quality and safety
  • Advertising control
  • Marketing potential

It’s Relevant TV checks all three boxes — and adds benefits most business owners don’t even realize they’re missing.

1. Fully Ad-Free and Brand-Safe

Other TV options come with risks:

  • Competitor ads playing in your own store or office
  • Inappropriate content that could offend customers
  • Distracting promotions for unrelated products

With It’s Relevant TV, the only ads customers will ever see are the ones you put there. This total control protects your brand and keeps every second of screen time aligned with your business goals.

2. Massive, Family-Friendly Content Library

With over 1,000,000 licensed TV programs, the platform covers everything from food and travel to sports, science, pets, and lifestyle. Content is constantly updated, so your TV never runs stale, and it’s always family-friendly — a must-have for healthcare facilities, schools, and family businesses.

3. A Built-In Marketing Channel

One of the most powerful advantages is the ability to upload your own videos, images, and messages to run alongside programming. Whether you want to promote a special offer, introduce staff, share testimonials, or drive social media follows, your TV becomes a dynamic digital billboard right inside your business.

4. Legally Licensed for Business Use

Many streaming services and personal accounts violate public display licensing when used in a commercial setting — which can lead to legal trouble, and ultimately hefty fines. It’s Relevant TV includes all the proper commercial licensing, giving you peace of mind and ensuring you stay compliant.

5. A Cost That Makes Sense

At under $3 a day, It’s Relevant TV costs far less than what the ad space on your screen is worth. The ROI is clear:

  • You keep customers entertained and informed
  • You control your brand environment
  • You market directly to the people most likely to buy from you — your in-location audience

How It’s Relevant TV Mitigates Business Risks

Risk of showing competitor ads: Eliminated
Risk of inappropriate or off-brand content: Eliminated
Risk of licensing violations: Eliminated
Risk of wasted screen time: Eliminated

You’re turning what used to be a background distraction into a customer engagement engine that drives sales, builds loyalty, and reinforces your brand identity.

TV in Cafe Area using Business TV ServiceThe Clear Choice for Business TVs in 2025

Whether you’re searching for:

  • Best TV for waiting rooms
  • Cable TV alternative for businesses
  • Digital signage with real programming
  • TV service for medical offices
  • Retail TV system
  • TV controls for franchise systems
  • TV system for dealerships

…it all leads to the same answer: It’s Relevant TV.

With ad-free programming, brand control, marketing integration, legal compliance, and unmatched content variety, it’s not just the best choice — it’s the obvious choice.


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Low-Cost Marketing Strategies Every Car Dealership Should Be Using

In today’s ultra-competitive automotive marketplace, car dealerships are always on the lookout for effective, budget-friendly marketing strategies that drive foot traffic, improve customer retention, and increase sales.

While flashy TV commercials and massive billboard campaigns may seem appealing, they’re often out of reach for many dealerships looking to stay lean and maximize ROI.

The good news? You don’t need a massive budget to market effectively. In fact, some of the most impactful tools are affordable — and often overlooked. Here’s a breakdown of the most successful low-cost marketing best practices every dealership should be using:

1. Local SEO & Google Business Profile Optimization

The majority of car buyers begin their search online, and showing up in local results is critical. Make sure your Google Business Profile is fully filled out — complete with photos, inventory links, service info, and reviews. Regularly update your profile with fresh posts, promos, and Q&A content. It’s free and can dramatically improve your local visibility.

2. Referral and Loyalty Programs

Your happiest customers are often your best marketers. Incentivize referrals by offering service discounts, gift cards, or perks for every new customer a current one brings in. Loyalty programs also encourage repeat business for service visits, tire replacements, oil changes, and more. The cost is low, and the return can be high.

3. Email and Text Marketing

Collect emails and phone numbers during every customer interaction. Then, use these channels to send appointment reminders, seasonal promotions, or new model announcements. Platforms like Mailchimp or Twilio offer inexpensive plans and let you keep your dealership top-of-mind without breaking the bank.

4. On-Site TVs, and Digital Signage

Your dealership’s physical space is a marketing channel — don’t let it go to waste. Effective point-of-sale materials, well-placed signs, and digital displays can promote new specials, lease offers, service deals, or financing options.

The Secret Weapon: It’s Relevant TV

While many dealerships focus their marketing efforts outward, the real missed opportunity is what’s happening inside the showroom and service center. Traditional cable TV or generic loops of promotional videos do little to engage customers — and in many cases, they actually promote competitor ads or distract from your brand message.

It’s Relevant TV is a custom television platform used by dealerships across the U.S. It is built specifically for car dealerships– Instead of running traditional TV content that includes ads for other brands, it delivers a mix of family-friendly short-form content from a library of over one-million TV programs — while seamlessly integrating your dealership’s promotions, service offers, branding, and even local sponsor ads.

Here’s why it’s a game-changer:

  • No Ads from Competitors: You’ll never have to worry about your customers seeing a commercial for another local dealership or insurance brand.
  • Custom Messaging: Easily showcase lease deals, upcoming trade-in events, staff spotlights, or service specials in between engaging content.
  • Customer Retention & Upselling: Whether it’s in the waiting area or the showroom, the content is designed to hold attention while delivering gentle, effective marketing.
  • Huge Additional Revenue Potential: Dealerships can even sell local sponsorships and keep 100% of the revenue, making the system more than pay for itself.
  • Set It and Forget It: The AI-driven platform curates fresh content all throughout the day, keeping your screens updated without requiring constant management.

For less than the cost of a daily coffee for yourself, you can transform your waiting room for all of your visitors. It’s Relevant TV turns your in-location TVs into a dynamic marketing engine that informs, entertains, and influences buyer behavior.

5. Social Media Highlights and Local Partnerships

Creating local buzz doesn’t have to cost anything. Share behind-the-scenes videos of detailing, new inventory arrivals, happy customer deliveries, or community events. Tag local businesses and form partnerships with nearby restaurants, schools, or non-profits for cross-promotional exposure. These posts can also be shared on your TV.

6. Google Reviews and Customer Feedback

Encourage satisfied customers to leave reviews — and respond to them all.  A high volume of positive reviews builds trust and improves your search rankings. While you may have places a simple sign at the front desk or a text link after service asking for a quick review, you can also put these encouragements on your TV. Add a QR code on the display and get feedback while people are in your dealership, while their impressions are fresh.

Smart Marketing Doesn’t Have to Be Expensive

Car dealerships that thrive in today’s market are the ones that blend smart digital strategy with in-store marketing that reinforces their brand. While many tactics compete for attention and budget, It’s Relevant TV stands out as a unique and cost-effective tool that maximizes the value of the customer experience while subtly marketing your dealership throughout the day.

If you haven’t considered upgrading your showroom and service TVs — now is the time. It’s Relevant TV is more than just TV; it’s a smart marketing partner already trusted by dealerships across the country.

Crumbl Cookies and the Power of Visual Hype: What Retailers Can Learn

In just a few short years, Crumbl Cookies has gone from a single location in Utah to a nationwide empire boasting over 1,000 storefronts and more than $1.2 billion in annual revenue.

Their secret? It Comes Down to 3 Things:

  1. A highly visual brand experience powered by social media
  2. A rotating weekly menu that drives urgency
  3. A deep understanding of how to turn content into conversion.As Crumbl flirts with a potential $2 billion valuation and a future IPO, marketers across industries—especially those focused on in-location retail media—should take note.

At the heart of Crumbl’s growth is a savvy approach to digital content. Their 30-person in-house creative team produces high-end video, photos, and content drops every week, timed perfectly with their Sunday night menu reveals. This consistency has made Crumbl one of the most followed food brands online, with millions of followers on Instagram, TikTok, and YouTube.

They understand that a product designed to be photographed and shared can drive not just engagement, but physical foot traffic.

And in the case of their cookies, the more visually outrageous the flavor or topping, the more likely it is to trend, and in turn get people through their doors.

This attention to the visual experience doesn’t stop online. In-store, Crumbl stores are intentionally minimalist—open kitchens, streamlined counters, and most importantly, digital screens that reflect the week’s lineup and real-time volume discount offers. These in-location displays do more than just inform—they influence purchasing behavior. Limited-time add-ons, featured flavors, and upsells are highlighted through digital signage that reinforces the same design language customers have already seen on their feeds. It creates a seamless transition from the online hype to the in-store checkout.

This model offers a blueprint for other retailers and food brands, especially those with visually-driven products. The ability to coordinate digital marketing with on-location screen content is one of the most powerful tools in the modern marketing stack.

Businesses that embrace custom in-store TV networks—especially those that can update dynamically and mirror current social campaigns—create immersive brand environments.

Whether it’s showcasing a product drop, cross-promoting accessories, or driving loyalty program signups, in-location media can reinforce urgency, elevate perception, and drive higher transaction values.

crumbl-cookie-marketing-brilliance
Crumbl Chocolate Toffee Cake ft. HEATH

Crumbl’s success also reflects a shift in consumer behavior. People aren’t just buying cookies—they’re buying the moment, the reveal, the exclusivity, and the shareability. The customer becomes part of the marketing. Retailers who want to replicate this effect must think beyond static signage or passive background TV. Instead, they should be leveraging tools like custom business TV platforms that allow them to tailor content to their own promotions, seasonal campaigns, or limited-time offers—just as Crumbl does with its rotating menu.

As Crumbl positions itself for Wall Street, it’s clear the brand was built as much on visual media strategy as it was on frosting and flour. Their ability to connect with customers at multiple touchpoints—online and in-store—has redefined what a modern retail experience can look like. For marketers, it’s a clear sign: visual storytelling and strategic screen usage aren’t just add-ons—they’re now essential ingredients in building the next billion-dollar brand.

Inside Andre Agassi’s “Ballers” Club: A New Era in Sports, Socializing, and In-Club Media

Andre Agassi, the tennis icon known for his powerful backhand and even stronger entrepreneurial instincts, has entered a new playing field: the high-end social sports club space. Backed by Agassi and a roster of athlete-investors including NBA star Tyrese Maxey and tennis pro Sloane Stephens, “Ballers” is more than a gym or country club—it’s an experiential destination merging athleticism with hospitality and community.

The flagship Ballers location is opening in Philadelphia’s Fishtown neighborhood, occupying a sprawling 55,000-square-foot converted power plant. The vision for the space is ambitious, featuring six indoor pickleball courts, three padel courts, and two squash courts. Add to that a multipurpose turf field, a sand-bunker putting green, a full-scale gym and recovery zone, Golfzon simulators, and traditional golf bays, and it’s clear that Ballers is designed to be a complete sports and lifestyle complex. But Ballers is also investing just as heavily in its social experience, with a full-service restaurant, craft cocktails, DJ events, local art activations, and ongoing programming that bridges sport and culture.

Ballers is not just a place to work out. It’s a place to gather, network, compete, and relax. The atmosphere is intentionally curated to feel modern and welcoming, with industrial design elements and a hospitality-forward approach to member services. It’s the kind of venue where the lines between competition, recreation, and social life blur—in the best way.

Businesses Can Grow Their Brands Through Custom TV

With all of this activity and foot traffic, Ballers is also uniquely positioned to take advantage of custom in-club media. They could even launch their own internal TV network with a platform like It’s Relevant TV.

Rather than relying on cable or outside advertising networks, Ballers could use its own screens throughout the facility to broadcast curated content, exclusive videos, promotional messages, and localized entertainment tailored to its members.

Ballers could display everything from in-house matches and golf simulator tournaments to behind-the-scenes training segments, athlete interviews, leaderboard highlights, all while sharing automated social media posts from their Facebook, Instagram and X accounts. The platform allows for a mix of dynamic entertainment and targeted messaging—fully controlled by the business and free from third-party advertising. That means Ballers can use the platform to communicate membership offers, showcase upcoming events, promote new classes or experiences, and build community engagement directly on their in-house screens. Plus, they can create their very own ad network, selling space to outside advertisers that they want to partner with.

There’s a strong business case for this kind of in-house content strategy. First, it reinforces the Ballers brand by keeping members immersed in the club’s identity every time they look up at a screen. Second, it boosts retention by turning regular visits into media-rich experiences, helping members feel like part of something larger than the space they are in. Third, it saves on marketing costs by delivering key messages directly, without as much of a need for outside ad placement. Fourth, it opens up new monetization channels— like offering branded content to sponsors or partners. Finally, it strengthens the Ballers community by showcasing content that resonates with its specific audience, fostering pride and loyalty.

Athletes & Celebrity Investors Can Make Great TV

Having big name athletes investing is a great first step, but amplifying that relationship and creating connections with their clients is key. The opportunity to build a custom media experience is especially fitting for a business like Ballers. With multiple locations planned in cities like Boston, Los Angeles, and Miami, a centralized but customizable TV network could serve as a digital connective thread between clubs, standardizing the brand experience while tailoring content to local tastes and programming.

As Ballers builds momentum and expands nationwide, launching a branded, custom content network would not only elevate the in-person experience but also help future-proof the business in a media-driven world. Through a partnership with It’s Relevant TV, businesses like Ballers can transform every screen into a powerful extension of its brand—entertaining, engaging, and informing members in real-time. In an age where content drives loyalty and value, a club that controls its own channel is not just a venue; it’s a modern media powerhouse.

Stealth Price Hikes: How Tariffs Are Quietly Driving Up Car Costs (And What Dealerships Can Do About It)

While most car buyers are keeping an eye on MSRP, automakers are quietly increasing the actual cost to consumers — without changing the sticker price. These are known as stealth price hikes, and they’ve become the go-to strategy for car manufacturers adjusting to new tariffs imposed by the U.S. government.

In April 2025, a 25% tariff on foreign-built vehicles and auto parts was enacted. The result? Manufacturers like Ford, Toyota, Hyundai, and VW are seeing costs rise by thousands of dollars per vehicle — and they’re passing those costs on to consumers in subtle ways.

How Are Prices Going Up Without Changing Car Prices (MSRP)?

Stealth pricing isn’t about slapping a new number on the window. Instead, automakers are:

• Cutting cash-back incentives
• Raising destination fees
• Reducing lease support
• Offering fewer low-interest financing options

A recent Los Angeles Times article explains that Ford raised the cost of its Mexico-built models (like the Bronco Sport and Maverick) by $2,000. But instead of hiking the base MSRP, which consumers would quickly notice, the majority of the price increase came from higher delivery fees and vanishing discounts.

According to Kelley Blue Book, the average transaction price for a new vehicle is now $48,699, up 2.5% from the previous month — the sharpest increase in five years.

What This Means for Dealerships

Customers are walking into dealerships expecting one price and encountering another when it’s time to sign. The numbers on paper haven’t changed much — but the monthly payments have. That disconnect creates frustration, erodes trust, and can lead to lost sales.

It’s critical for dealerships to get ahead of the message.

That doesn’t mean blaming manufacturers or diving into political debates about tariffs. Instead, it’s about transparency and reassurance:

• Be honest and explain how new costs are affecting the industry.
• Promote vehicles not as impacted by the tariffs.
• Reinforce your commitment to providing value even if prices have to go up.

How It’s Relevant TV Helps Dealerships Deliver the Message

Here’s where It’s Relevant TV steps in as a game-changer for in-store communication.

Instead of relying solely on salespeople to explain these changes — often after sticker shock has already set in — dealers can use their existing TVs to deliver helpful, targeted content before that moment of tension.

Here’re some ways dealerships are combatting the changes with their It’s Relevant TV:

• Display brief explainer videos about how tariffs affect prices.
• Showcase special offers on U.S.-built or pre-tariff inventory.
• Blend in entertainment with their licensed TV shows, to keep the experience light and engaging.
• Reinforce your dealership’s commitment to your customers while customers wait in the showroom or service lounge.

This kind of communication reduces anxiety and builds trust. When customers understand what’s happening and feel informed rather than surprised, they’re far more likely to follow through with a purchase.

Turning a Pricing Challenge Into a Sales Opportunity

Yes, prices are rising — but dealerships that handle the messaging well can come out stronger. Smart, in-store communication can:

• Turn confusion into clarity
• Build customer confidence
• Highlight urgency around pre-tariff deals
• Drive sales with greater transparency

The key isn’t to pretend prices haven’t changed — it’s to explain why they’ve changed in a way that keeps the customer on your side. As automakers adjust to tariffs with behind-the-scenes pricing changes, dealerships need to lead with clarity, empathy, and strategy. With tools like It’s Relevant TV you’re not just selling cars — you’re building trust, educating buyers, and creating a showroom experience that will bring them back time and time again.

 

How AI is Revolutionizing Video Marketing—And What Businesses Can Learn from Meta and It’s Relevant TV

The Future of Video Marketing is Here—Powered by AI

In a groundbreaking move that underscores the growing influence of artificial intelligence (AI) in marketing, Meta (parent company of Facebook and Instagram) has announced its ambitious plan to fully automate ad creation using AI by the end of 2026. This bold strategy is poised to fundamentally reshape how brands create, distribute, and personalize video content at scale.

But Meta isn’t the only player making strides in this space. While Meta focuses on social media ads, platforms like It’s Relevant TV are applying AI to improve on-location marketing—helping brick-and-mortar businesses deliver smarter, more engaging messaging to the audiences physically present in their spaces. Together, these advancements signal a major shift in how brands of all sizes will use video in the years ahead.

How Meta Is Using AI to Automate Video Advertising

Meta’s strategy is rooted in its vision to simplify and enhance the entire ad creation process. The company aims to enable businesses to generate highly-targeted ad campaigns with minimal input. Here’s how it works:

  • One Image + Budget = Full Campaign
    Businesses will soon be able to upload a single product image and set a budget. Meta’s AI will automatically generate multiple ad variations—complete with video, text, and formatting—optimized for performance across Instagram, Facebook, and other Meta platforms.
  • AI-Powered Targeting
    The AI will use real-time data such as user geolocation, interests, and behavior patterns to determine where, when, and how to display the ad. This dynamic targeting ensures that each piece of content reaches the right person at the right time.
  • Performance Optimization in Real Time
    Meta’s system will continually test and tweak ads mid-flight, using machine learning to adapt content based on what’s driving engagement and conversions.

The goal? Efficiency and hyper-personalization at scale. For small and large businesses alike, this means less time spent creating ads, lower creative costs, and better ROI through precision targeting.

The In-Store Revolution: How It’s Relevant TV Uses AI to Enhance Customer Experience & Video Messaging

While Meta is automating ads for digital platforms, It’s Relevant TV is applying artificial intelligence to a very different, but equally valuable arena: on-premise television networks inside businesses.

Whether in a waiting room, showroom, or lobby, It’s Relevant TV transforms any screen into a branded, content-rich channel that keeps visitors informed, entertained, and engaged—with zero third-party ads.

Here’s how AI plays a critical role in delivering that experience:

1. Content Selection Based on Business Type and Audience

IRTV uses AI to match a business’s industry, location, and visitor demographics to automatically curate the right mix of video content—from news and entertainment to educational clips and local interest stories. A pediatric waiting room in Nashville, for example, will receive content vastly different from an auto dealership showroom in New York. And the programming is intelligently put together based on inputs from the businesses, constant A.I. adjustments, and human curation.

2. Intelligent Rotation to Prevent Repetition

One of the biggest problems with traditional playlist-based TV systems is content looping. Visitors see the same videos repeated, often within minutes. Other systems are sorted into “channels” and constantly play content lacking in variety. It’s Relevant TV’s AI continuously tracks what content has played and dynamically adjusts programming to avoid the repetition.

3. Video Keyword Blocking™

Unlike traditional filters that rely solely on manual tagging or broad content categories, It’s Relevant TV’s proprietary AI reviews video content and scene context. It identifies and blocks content with specific keywords or themes in real-time.—such as profanity, politics, and competitors—before the content ever appears on screen. The result is a highly controlled and brand-safe experience that ensures businesses only show content that’s appropriate, engaging, and aligned with their messaging goals.

Why This Matters: From Online Clicks to Offline Conversions

The synergy between Meta’s AI-driven ad platforms and It’s Relevant TV’s AI-enhanced on-location networks represents a complete funnel for video marketing:

  • Meta attracts, educates, and retargets audiences online with AI-optimized campaigns. And while these ads can be skipped after a period of time, they can reach a mass external audience quickly.
  • It’s Relevant TV closes the loop by reinforcing those messages in person, at the point of sale or service, without the ability for customers to skip over them.

Businesses no longer have to choose between digital and physical touchpoints—they can now synchronize them through smart, AI-powered video strategies.

AI is no longer just a buzzword—it’s the new engine behind marketing innovation. As platforms like Meta and It’s Relevant TV lead the charge, businesses have more tools than ever to deliver targeted, cost-effective, and engaging video content—both online and on-site.

Whether you’re running a local medical office, a national retail chain, or a franchise network, leveraging platforms that apply AI to video marketing is no longer optional—it’s essential to staying competitive in 2025 and beyond.

 

Nintendo Switch 2 Launch Day Frenzy: How Smart Retailers Are Winning — Even When Consoles Sell Out

The much-anticipated Nintendo Switch 2 officially launched today, June 5, 2025, sparking excitement and long lines at retailers worldwide. Boasting a 7.9-inch 1080p LCD screen, enhanced Joy-Con 2 controllers, and innovative features like GameChat and GameShare, the Switch 2 offers a significant upgrade over its predecessor. Priced at $449.99 for the base model and $499.99 for the Mario Kart World bundle, the console has been met with overwhelming demand, leading to sold-out preorders and eager fans queuing for hours to secure a unit .

In locations where Nintendo’s newest console was out of stock within minutes, screens across electronics departments pivoted instantly. Custom TV displays began promoting compatible accessories, best-selling games, and protective gear—all in stock and available for purchase today. According to retail staff at locations using these systems, the strategy is proving effective at turning disappointed shoppers into paying customers.

Retail Winners: Best Buy and the Midnight Launch Frenzy

Best Buy emerged as a major winner during the Switch 2 launch, with stores across the U.S. opening at midnight to accommodate the surge of customers. In Cary, North Carolina, more than 200 people lined up, some waiting over 14 hours, to be among the first to purchase the new console . Similarly, in Chicago, lines wrapped around blocks at both Best Buy and Target locations, highlighting the console’s immense popularity.

Best Buy’s strategic planning included offering limited-edition commemorative coins to early purchasers and organizing GameTruck theater experiences at select locations, allowing customers to try out new games like Mario Kart World firsthand . These initiatives not only enhanced the customer experience but also drove significant foot traffic and sales.

Game Truck - Brought to Best Buy for Nintendo Switch 2 Release
Game Truck – Brought to Best Buy for Nintendo Switch 2 Release

Leveraging In-Store Media Networks for Upselling Opportunities

For retailers equipped with custom in-store TV networks, such as It’s Relevant TV, the Switch 2 launch presents a unique opportunity to drive additional sales, even amidst limited console stock.

Retailers like Target have implemented dynamic digital displays to highlight in-stock items such as the Nintendo Switch 2 Pro Controller, Joy-Con 2 Charging Grip, and popular game titles. These displays provide real-time promotions, guiding customers toward complementary purchases even if the console is already sold out in their location.

“From exclusive launch day experiences and giveaways to a wide assortment of Nintendo-inspired merchandise starting at just $20, we’re turning our stores into a celebration of play,” said Cassandra Jones, senior vice president of merchandising at Target.

Custom TV networks like It’s Relevant TV allow retailers to go beyond the game console and upsell customers other Nintendo-related items that didn’t have the same stock limitations. Even if a customer is unable to secure a Nintendo Switch 2 today, they can still leave with a carrying case, or a few games that are in high demand to have ready to use when the next batch of consoles arrive. Industry experts note that such strategies not only enhance the shopping experience but also contribute to increased sales and customer satisfaction. No one wants to wait hours in line for something and leave empty-handed, so focusing customer attention away from the disappointment of not getting the console and towards something they can buy today is vitally important.

In-Store TV displays also played a pivotal role in the days leading up to the product’s release. For the last few weeks retailers have been promoting the upcoming Nintendo launch events and pre-orders, insuring that release day would be big. And those efforts certainly paid off. Analysts say that this strategy underscores a broader shift in retail: turning impulse buyers into engaged brand participants, even when marquee items are out of stock. By leaning into dynamic in-store messaging, stores are making the most of launch day momentum and maximizing per-visit revenue.

The Nintendo Switch 2 launch has not only reinvigorated the gaming community but also provided retailers with a significant boost in sales and customer engagement. Retailers like Best Buy have demonstrated the benefits of strategic planning and customer-focused initiatives. Meanwhile, leveraging in-store media networks offered an effective avenue for upselling and maximizing revenue during this high-demand product launch.

How Auto Dealerships Are Driving Sales Amid Tariff Concerns with In-Store and Video Marketing

As the U.S. auto industry braces for the impact of new tariffs, dealerships across the country are leveraging innovative marketing strategies to boost sales and reassure customers. By combining in-store promotions with dynamic video campaigns, including the use of platforms like It’s Relevant TV, dealerships are effectively encouraging consumers to purchase vehicles before potential price increases take effect.

Navigating the Tariff Landscape

In early 2025, the U.S. government implemented a 25% tariff on imported vehicles, prompting concerns about rising car prices. Ford, for instance, reported a significant $1.5 billion loss attributed to these tariffs, leading to anticipated price hikes of 1% to 1.5% later in the year . Despite these challenges, Ford’s U.S. sales in May surged by 16% year-over-year, with F-Series truck sales up 15% . This uptick is partly credited to strategic promotions like employee pricing, which are set to continue through July 4.

The Power of In-Store Video Marketing

To capitalize on consumer urgency, dealerships are enhancing their in-store experiences using platforms like It’s Relevant TV. This service transforms dealership TVs into customized channels that blend family-friendly entertainment with targeted marketing messages. Features include:

Promotion of Services: Dealerships can educate customers about available services, encouraging repeat business.

Social Media Integration: Real-time social media feeds allow customers to connect with dealerships online.

Custom Content: Dealerships can showcase their own videos and advertisements, ensuring consistent branding.

By providing engaging content and timely promotions, It’s Relevant TV helps reduce perceived wait times and enhances the overall customer experience .

Video Campaigns Driving Urgency

Beyond the showroom, dealerships are launching compelling video campaigns to reach potential buyers. These campaigns often highlight:

Limited-Time Offers: Emphasizing promotions like employee pricing to encourage immediate purchases.

Tariff Impacts: Informing consumers about impending price increases due to tariffs, creating a sense of urgency.

For example, Ford’s recent sales boost is attributed in part to consumers acting before tariff-related price hikes.

Embracing Multiscreen Strategies

Recognizing that consumers engage with multiple screens, dealerships are adopting multiscreen marketing approaches. By combining traditional TV, streaming services, and in-store displays, they ensure consistent messaging across platforms. This strategy not only broadens reach but also reinforces brand messaging, leading to higher recall and purchase intent .

In the face of economic uncertainty and tariff-induced challenges, auto dealerships are proactively adapting their marketing strategies. By leveraging in-store platforms like It’s Relevant TV and expanding the exposure of their video campaigns, they are effectively driving sales and enhancing customer engagement. These innovative approaches not only address immediate concerns but also lay the groundwork for sustained success in a competitive market.

#1 Marketing Mistake of 2025: Don’t Overlook Customer Retention

Many businesses allocate a significant portion of their budgets to external advertising, often underestimating the value and ROI of internal marketing for customer retention.

Data from industry studies reveals it costs 5 to 7 times more to acquire a new customer than to retain an existing one.

Despite this, businesses remain fixated on external campaigns, paying high CPMs (cost per thousand impressions) to platforms like Meta (formerly Facebook), Google, and X (formerly Twitter). Meta’s CPMs typically range between $8 to $14, while Google Display Ads average around $6 to $12, and X’s CPMs can range from $6 to $10 or more, depending on targeting and ad formats.

Compared to these, TV marketing tools such as those offered by It’s Relevant provide much lower CPMs—between $0.50 to $2—making them a smarter, and more cost-effective option.

The high costs of external advertising are also compounded by the fact that many platforms target audiences that may not convert. Meta and Google ads, while effective in getting in front of large audiences, can actually limit your ad’s visibility to the most relevant audiences. This often causes wasteful spending as you reach irrelevant audiences, unless you have someone dedicated to continual optimization and investment– which just makes it even more expensive!

In contrast, internal marketing tools focus on your customers who are already familiar with your brand—people who have visited your business, and are statistically more likely to return. By targeting this core group, innovative customer retention technologies ensure businesses get the most value out of their marketing efforts.

Internal Marketing is crucial for Customer Retention

Most business owners already know that the cost of retaining a customer is much less than the cost of acquiring a new one; but that’s just the start. The added revenue a business can generate is where the difference really shines.

According to research by Bain Capital, increasing customer retention rates by just 5% can boost profits by up to 95%. When businesses use industry-leading tools like It’s Relevant TV, they can easily promote special offers, highlight additional services, and deliver timely messages to their customers while they are present in their locations.

In today’s competitive advertising landscape, where external platforms demand higher and higher CPMs, businesses must rethink their marketing strategies.

Instead of pouring all of your funds into external campaigns with CPMs upwards of $10-20, you can achieve better results by leveraging affordable and targeted internal marketing tools.

Utilizing platforms like It’s Relevant TV and the even lower-cost-to-start Rele.TV, allow businesses to create their own ad spaces for a fraction of the price, and with just as much if not more effectiveness. With CPMs as low as $0.50 to $2, these internal technology-assisted solutions not only maximize your marketing budget but also target the ideal audience—your existing customers—ultimately driving greater loyalty, retention, and revenue.

Increase Your Social Media Following to Increase Your Customer Retention

Social media following plays a key role in this process by keeping your brand top-of-mind long after a customer leaves your store. When customers follow your business on platforms like Instagram, Facebook, or X, you gain direct access to their attention—providing opportunities to re-engage, promote special offers, and build a deeper relationship when they are outside of your business’s walls. This long-term connection can be the difference between a one-time visit and a lifelong customer.

It’s Relevant TV helps bridge the gap between in-store experience and online engagement by turning your business’s TVs into tools for social growth. Instead of displaying cable or passive streaming content that can promote other brands, It’s Relevant TV gives businesses the power to include automated social media displays that directly invite customers to follow them on social media. This turns passive viewing time into an active social conversion funnel.

By combining relevant, family-friendly entertainment with your brand messaging, It’s Relevant TV ensures that customers are both entertained and engaged. This unique dual-purpose platform keeps visitors in a good mood while also planting calls to action that matter to your business. Whether you operate a retail store, medical office, restaurant, or auto dealership, It’s Relevant TV helps convert foot traffic into followers—and followers into repeat customers. It’s a simple yet powerful way to increase social engagement without needing to spend extra time or money on social campaigns.