Dental Waiting Room TV: The Best Content For Your Patients

The key to a great dental waiting room TV is the content. Whether it’s patient education videos, or content that’s more homey, it’s the quality that counts. This article highlights some of the “Shoulds,” and “Should NOTs,” to consider when choosing the best content for your patients.

Dental Waiting Room TV: “The Shoulds”

1.) Your TV Should be there for your Patients’ Comfort: First and foremost, you want your patients to feel comfortable in your waiting room. Compared to other practices, dental offices tend to stand out as the most-stressful, and most anxiety-inducing; across all ages. The last thing you want is the TV making things worse. Put something on the TV that your patients will enjoy.

2.) Your TV’s Content Should be Entertaining AND Educational: As a dentist, getting your message across is important. Whether that message is promoting the importance of brushing twice daily, or reminding patients to schedule routine-cleanings; equally as important is balancing those messages with content that visitors will find personally enjoyable. Which, in the end, is proven to help the educational messages go down easier.

3.) Your TV Should Communicate with your Patients: Videos that feature your office, staff, or community, are a great and friendly way to connect with your patients. Having a TV gives you the power to communicate. Use this power to greet patients-in-waiting, create a more welcoming environment, or even get more followers on social media!

Dental Waiting Room TV: “The Should NOT’s”

1.) Your TV’s Content Should NOT be Strictly Dental-Related: Content that is medical-related is only good in small doses. Unless you’re a dentist, you really don’t find dental-related things very interesting. This idea that dentist offices must have dental, or tooth-related things playing on the TV is a dangerous mindset. It can be a big put off for patients.

Dental TV services that provide only dental-related videos are experts at spinning them in a positive light- and, as dentists, it’s easy to get excited about it. However, your patients are NOT as enthusiastic about seeing teeth, technology, and dental procedures as you are. Many visitors will be turned off, or even anxious about the prospect of being trapped in a room with a TV telling them that they might have cavities, or gingivitis.

2.) Your TV’s Content Should NOT be Gross or Unsettling: However well-intentioned your videos of rotting teeth, bloody gums, or bad breath are- they’re simply not doing your office any favors. Patient comfort comes first; leave the gross, graphic, and nightmare-fueled imagery to the voluntarily-read pamphlets and brochures and online videos. People that are interested enough will search out the gory details. But you can spare the rest of your patients the displeasure.

3.) Your TV’s Content Should NOT be a Looping Playlist: Looping playlists are just a bad idea in general. Nothing says “I’ve been waiting forever” like knowing which video is coming up next. A lot of times providers utilize playlists because they simply don’t have a large enough library of content. Quality is important, but so is quantity when it comes to not seeing the same thing over and over again.

The Best Dental Waiting Room TV: Where to Start Looking

Knowing the Shoulds and Should NOT’s of dental TV is a good start in terms of “what” to look for in a TV solution; “where” to find the right provider is the next step. A simple google search is one’s best friend, however you’ll have to sift through the riff-raff of dental-only services for the needle in the haystack.

For the best in quality content that patients truly enjoy watching, start your search with It’s Relevant TV. It’s Relevant features one of the world’s largest libraries of short-form licensed content; no playlists. It’s a cost-effective, easy-to-use TV service that dentists- big and small, are using to improve patient experience, promote their brands, and connect more with their visitors.

 

 

The Best Dental Videos For Patients: TV For Dentist Offices

Looking for the best dental videos for patients? The right dental video can be very helpful in describing procedures and new technologies. Dental education videos are often the go-to for dentists who are thinking of putting something other than cable on their TV; but are they really the best thing to put in front of your patients? Probably not.

You have a choice when it comes to what’s playing on your waiting room TV. Dentists offices often default to cable, with educational videos coming in close second; both of which have their ups and downs. If you’re looking for the best TV solution for your waiting room, start your search by clicking here.

What is your Waiting Room TV for?

In order to understand what the best dental videos for patients are, it’s important to reexamine the purpose of those videos. Or rather, the purpose you want it to serve. A good dental practice has a TV in its waiting room and exam rooms for the sake, and comfort, of its patients. A wise dental practice has a TV in place to educate and inform patients on oral hygiene, and good dental habits. Regardless of which of the two approaches you favor; both come with a catch.

If you’re reading this, you probably already know the downside to playing regular old TV content; it can be boring, uncontrolled, and doesn’t serve your practice. Having cable TV available for patients to watch during their wait and/or treatment is great; but no matter how you dress it up, you’re paying for a monthly bill that’s under-utilized. As a result, you miss out on opportunities to promote your brand, and your services.

Dental-related videos can be effective if done correctly. However, as seen in the following article: “Tips on the Best Patient Education Videos for your Waiting Room TV,” dental-education videos come with their own set of risks. In short, you want to avoid videos that are graphic, or seen as gross by patients. They are unfortunately common when it comes to describing anything dental related.

The key is to look at these videos as if you were a patient, and not a professional in the oral care industry. You want your educational videos to be inviting and encourage your patients to look into procedures that will help them, not scare them with images of treatments that look painful or complicated.

What are the Best Dental Videos for Patients?

The best dental videos for patients are neither purely TV programming, nor dental-related content; but a good balance of both.

It’s all about Patient Education & Patient Comfort.

That’s why a successful TV solution is a mix of informative videos, as well as fun, interesting content to keep visitors happy. When you have the best of both worlds, your patients are more likely to be in a good mood before their treatment, and leave informed by your messaging.

Where Do I Find Dental-Related Videos & Good TV Content?

Not everyone has vast library of videos on-hand- and building one from scratch can be costly, and time-consuming. As a dentist office, you might be surprised by how many videos you have free access to without even knowing it. If your practice is a part of any local, or national, dental associations you might be sitting on a cache of educational, and informative videos that are free for you to take advantage of; double-check, and see what’s there! Additionally, if you’re partners with any vendors such as Invisalign, it’s easy to get in touch with them about utilizing their professionally-made videos about the products you offer.

Finding good TV content to play alongside your dental-related videos is trickier, as is finding a system to manage, and display those videos. Fortunately, services such as It’s Relevant TV exist, and are available to dentist offices for this exact task. The service provides the technology to display the videos you want to show your patients, and provides licensed videos for visitor enjoyment.

Creating a Dental TV Network for your Dentist Office

Creating a TV network for your practice is easy and more cost-effective than cable or satellite TV. Figuring out where to begin your search can be overwhelming, but It’s Relevant TV makes it simple. Television experts are there to consult with you and give you advice towards creating a unique waiting room; with the goal of creating the best-possible experience for your patients.

Top 5 Tips For Improving Your Hospital Waiting Room

Looking to spruce up your hospital waiting room? If you manage a hospital you probably want everything to look as nice as possible; that goes double for anywhere visitors are sitting for any length of time. This article will share the top 5 tips and tricks towards making your waiting room welcoming.

Tip #1: The Waiting Room TV

What waiting room feels complete without a TV for people to watch? TVs in waiting rooms is a tale as old as time, however simply having a TV is only half the battle. What you decide to put on it makes all the difference.

The waiting room TV options available to hospitals vary in terms of quality, and practicality. There’s the default standard cable/satellite service, which is a bad idea for all of the reasons listed in this article. But in short, cable is a missed opportunity, it allows competing hospitals to show up uninvited on the screen, and you can’t control what programming plays beyond choosing the channel.

Alternatively, there are patient education videos for medical offices. Yet they’re just as risky for the fact that most visitors find them boring, or in some cases; upsetting. However educational or informative they might be, the truth is that your patients most likely won’t see it that way.

Finally, there are custom TV networks, which are arguably the safest, and most cost-effective type of waiting room TV solution. It’s hard to beat a service that’s specifically designed to improve patient experience through fun and interesting videos. Utilizing a service that has videos that are fun, and interesting, is the trick though. For a head-start on where to begin looking, check out It’s Relevant TV.

Tip #2: Comfortable Furniture

Now, no one’s expecting a waiting room full of heated massage-chair recliners with built-in speakers. But some nice, well-maintained and intact chairs can go a long way when it comes to patient comfort. The bar for visitors’ expectations isn’t set very high in regards to what kind of seating they’re going to find in a hospital waiting room. Still – these are going to be chairs where either patients or relatives of patients might be expected to sit for a very long time. So it helps to invest in some furniture that won’t cause them to visit a chiropractor. Generating repeat business is important, however that’s not way to go about doing it.

Tip #3: Cleanliness!

Cleanliness. Hospitals are full of germs, sicknesses, and plenty of people anxious about catching them; so making sure that your hospital’s waiting rooms are spick-and-span is instrumental to your visitor’s comfort, and the overall state of the waiting room itself. Cleanliness is more than just vaccuming the floor, or mopping the slick surfaces with cleanser. Dust has a habit of gathering on surfaces such as lampshades, picture frames, or plastic plants that are easy to miss; but the perceptive, and scrutinizing visitors will notice the dust in these places in a heartbeat.

Next time you’re in your waiting room, run a finger over these places and see what, if anything, is being missed. If you don’t find any dust, treat your cleaning staff to something nice. Because you’ve got some folks working for you who are doing a good job!

Tip #4: Plants & Art

Plants, artwork, and other decorative accents turn a bland, or daunting waiting room into one that is aesthetically pleasing. A hospital waiting room doesn’t have to be on par with the Musée d’Orsay, but a piece of art here and there can make all the difference. It’s just a simple way to make the place your visitors will be waiting in feel more natural.

Artwork can be bought at any local gallery, thrift store, or flea market for reasonable prices. Likewise, you can find a number of plastic plants at just about any home improvement, or department store. But as with Tip #3 – don’t forget to dust them from time to time!

Tip #5: Music & Ambiance

Hospitals are a haven of sick people coughing, doctors being paged, and a host of other administration noises. These, and other typical hospital sounds, can be anxiety-inducing for some patients and a constant reminder of where they are. That’s why it’s important, or at least considerate, to invest in some kind of music, ambiance, or white-noise soution for your visitors’ comfort.

Whether it’s a radio speaker, a calming white noise generator, or even somthing as simple as a TV that’s not muted; a little sound can go a long way. If you do end up going the route of television- make sure it’s not too loud. Yelp is full of medical office reviews of patients complaining about noise levels being too high. Patients are tons more likely to post a bad experience online before they’d ever approach you, the hospital, about it.

Bonus Advice!

Play it safe with your TVs. The best thing any medical office can do for its waiting room is put something on the TV that will give the visitors something enjoyable to watch. Fun and interesting is the key. Visitors in waiting are always looking to kill time, so programming that helps pass the time is what you should be on the lookout for.

Look online for waiting room TV software for medical offices. There’s plenty of options to pick from. See what you can find, schedule some demos, and talk to some experts about how implementing a custom TV network for your hospital is a forward-thinking strategy.

 

 

Tips On The Best Patient Education Videos For Your Waiting Room TV

Patient education videos are a great way to inform any visitors in your waiting room about health-related topics. However, many hospitals, urgent care centers, and dentists, aren’t aware that these videos often make their patients feel uncomfortable. Are you currently playing patient education videos on your waiting room TV, or considering it? In this article we’ll explore why so many doctors, dentists, and medical specialists are so keen on showing patients educational or medical-related content; but most importantly, examine why that isn’t necessarily the best idea.

Patient Education Videos on the TV: Good or Bad?

Generally speaking, people aren’t really interested in watching medical-related content in waiting rooms. They’re not (usually) doctors, dentists, or a part of the medical industry themselves, therefore the chances of them having your level of appreciation for health-related videos is low. Regardless of how educational the videos are, patients tend to perceive them as boring, gross, or even depressing. Which is not how you want your visitors to feel.

“The TV in the waiting room was playing some gross health news infomercial.” -Yelp Review

As doctors and professionals concerned for the well-being of others, it’s only natural to want to educate patients wherever possible. However, you don’t want your good intentions accidentally making things worse. Additionally, you don’t want a video being the reason a patient had a bad experience, or left a bad review. Therefore, you should think carefully about what’s playing on your TV.

gross_tooth
Sitting in a waiting room shouldn’t feel like pulling teeth.
FREE DENTAL PICTURE BY AUTHORITY DENTAL UNDER CREATIVE COMMONS 2.0

Waiting rooms across the country are playing videos that make patients feel uneasy. Many of these medical offices are paying, or have paid, a lot of money to put this kind of content on their TVs. Whether it’s cross-sections of clogged arteries, rotten teeth being pulled, or eyes getting scraped with scalpels (I wish that was only a joke, but it’s happened), it simply isn’t the sort of thing people in waiting rooms want to see. That goes double if those videos are on a 10-minute looping medical display. Medical offices – you can do better. Fortunately, there are ways of getting around the gross, or graphic content.

Waiting Room TV: The Best of Both Worlds

Should you do away with all of your patient education videos? Not at all. There’s a happy medium between showing videos with educational, or important health messages, and fun, interesting content that your visitors will enjoy watching. Finding a good balance between the two is the key to crafting the best waiting experience for your patients. Patient comfort comes first.

The Best Waiting Room TV: Where To Begin Looking

It doesn’t matter if you’re a hospital, urgent care, dentist, or specialist of some kind; finding the best waiting room TV software for a medical office is like trying to find a needle in a haystack, except the hay are countless custom TV providers telling you that they have the best technology, cheapest devices or easiest to use system. So how does one narrow the list down? Follow these 3 simple steps, and you’ll find the custom TV software that’s perfect for your waiting room:

1.) Avoid Medical-Only Content: For every reason that’s been detailed above. Medical videos are best shown when played alongside traditional TV content that people enjoy watching– like food/cooking, entertainment, home/garden, sports or fashion. Medical content can be good when it’s educational, and not gross. However, who doesn’t like watching something fun over something medical?

2.) Don’t Fall for “Free” TV Services: Nothing is free. That “free” TV for your medical office is likely paid-for by pharma ads that have no business in your waiting room. For more information about why “free tv” is a bad idea, check out this article: Top 5 Reasons a Free TV Service is Bad for your Waiting Room.”

3.) Feature Your Own Content: Find waiting room TV software that allows you to upload, and mix-in your own personal videos. Medical videos aren’t bad, they’re just best in small doses. They are especially effective when the videos are personally-branded, and the people on the TV are your own staff. Most importantly, your messaging is better-received when it’s played in between content that puts visitors in a good mood. That’s really all it takes.

 

Your Business’ TV is NOT a Commodity: Make the Most Out of Your TV

Your business’ TV is more than just a box on your wall, in your waiting room, or over your bar. Depending on how you utilize it, your TV can be a key player when it comes to generating repeat visits, promoting your marketing messages, and gaining more followers on social media. However, most business owners treat TVs as commodities because they can’t achieve these successes though cable. In order to get the most out of your business’ TV, you need to do some exploring. Specifically, you’ll want to start by searching online for custom TV networks, or digital signage solutions for businesses.

Commodity or Not? Knowing the Difference

When you think of the word “commodity,” what sorts of things come to mind? The coffee you might have had this morning is a commodity. Commodities are basic goods that are bought and sold for convenience, and consumption. That being said, it’s more accurate to label a “television set” as a commodity – but what’s playing on the TV itself is an entirely different story.

Let’s compare your TV to your morning cup of coffee.

That coffee you had this morning, was it generic? Or was it from somewhere like Starbucks? When a commodity stands out amongst its competition, it becomes a luxury; meaning that it’s higher-priced for its quality, or popularity. Cable TV is the generic “coffee in this case; whereas custom TV networks that are tailored to your business become the name-brand coffee.

When it comes to a business’ TV, the brand of the television doesn’t matter so much as what’s playing on it. For most people, it doesn’t matter if the TV is a Samsung, or Sony; it’s a TV – what’s important for your business is what you decide to put on it.

Your Business’ TV can do More

No longer treating your TV as a commodity is the first step; getting rid of cable, if you have it, is the second. The third, and final step, is investing in a TV service that works for your business. A simple online-search will land you a long list of options to choose from. However if you’re looking for a feature-rich TV solution with the best content, start your search with It’s Relevant TV.

 

Best TV for Urgent Care Center Waiting Rooms

Looking for the best tv channel to put inside of your Urgent Care Center? It’s important to create an experience that is truly the best fit for you, your patients, and your urgent care. This article will outline the most important features you should be looking for in your urgent care TV.

What Makes the Best Waiting Room TV, the “Best?”

The most effective waiting room TV selection is one that is tailored to your own unique waiting room environment. How do you know if the TV software you’re currently looking at is the best for you? First, you have to identify what you’re No-Stale-Contenthoping to get out of it. But generally speaking, you want something that is entertaining and engaging. You want your waiting room television to be aesthetically pleasing and brand-tailored – with the ability to upload your own personal videos and messaging. Equally as important is a TV solution that is cost-effective, and easy-to-manage. These are the top 5 things to keep in mind when looking for the best TV software for your urgent care.

However, knowing what to look for is only half the battle; finding all of these features in one single TV package is next.  It’s Relevant TV, has all of the features listed above, and more.

Entertaining & Engaging Content

It’s Relevant TV features the world’s largest library of licensed content, giving users access to over half-a-million videos for visitors to enjoy. Each piece of content is screened by live human beings to ensure that everything is family-friendly, and nothing unsettling or inappropriate ever plays on your TV.

It’s Relevant is not a playlist.

No-Repeating-ContentOther digital TV software providers will try to pass off things like a 10-minute, 30-minute, 1-hour, 3-hour, or 5-hour loop of videos as “premium TV content” – It’s Relevant TV doesn’t loop. It streams new videos every hour from a list of 40+ categories you pick and choose from. Categories like Cooking, Sports, Automotive, News, and even Trivia. Additionally, the whole system is fully customizable, with the ability to upload your own personal messaging on the side, during, or in between content.

Easy-to-Watch

A number of waiting room TV software solutions try to cram too much onto the screen at once. As useful as the information you may be putting on the screen is, it doesn’t have to be visible 100% of the time. Having too much promotional or “educational” content in a row is actually a turn off to most visitors. It can also get out of hand fast and make the TV look like a gimmicky widget – almost as if you were showing a website instead of a TV channel. That might work for a menuboard at a restaurant that is only seen for a minute, but not an urgent care waiting room where visitors are spending 3+ minutes.

No-WebsiteIt’s Relevant TV is not website for your TV, nor is it a collection of widgets.

IRTV is structured in such a way that it’s modest, nice-looking, and easy on the eyes. Most importantly, it’s designed so that visitors notice what matters; the messaging. Whether it’s videos that you upload, image-ads on the side, or text scrolling throughout, It’s Relevant is all about making your messaging effective. It delivers things like news headlines and the weather – but in a way that doesn’t overstimulate your viewers or give them a headache. Never forget that a little goes a long way.

Tailored to your Brand

It’s Relevant is a custom TV network that works for your brand. Your logo, your videos, and your messaging can all be uploaded into the system and featured on the TV. Whether you want the TV to play exclusively your branded-content, or you want a mix of personal + IRTV content; you’re the boss.

In the case of urgent cares; when you mix medical content, personal videos, or educational segments with It’s Relevant’s fun and interesting content, visitors will stay tuned longer and be more receptive to your messaging.

Cost-Effective

FREE WAITING ROOM TV SOFTWARE!

There’s no red flag bigger than a waiting room TV service that’s advertised as free. Nothing’s free – except food samples at Costco (actually those aren’t free either as you have to pay a membership to get in). If you’re interested in a good reason as to why a free TV service is a bad idea, the following article will give you 5; Top 5 Reasons a Free TV Service is Bad for your Medical Practice.” In short, you get what you pay for.

While It’s Relevant TV is not “free,” it often times costs less than cable and is designed to generate additional revenue for your practice. It’s designed to fit your marketing budget, and make those marketing dollars count. Whether you’re a hospital, urgent care, dentist office, or a medical specialist; every little bit helps, and It’s Relevant’s ROI helps offset the cost.

Easy-to-Manage

It’s Relevant TV couldn’t be easier to control. Users are able to adjust settings, upload videos, and manage all of their content from anywhere with virtually any internet-connected computer, tablet or smartphone. The It’s Relevant iOS app for iPhone and iPad provides a straightforward way to make changes to individual, or multiple TVs at once; across multiple locations. The convenience of being able to make changes from anywhere, at any time, with such ease, is a breath of fresh air for users who aren’t so tech-savvy.

If you still own a flip phone and don’t like interacting with technology yourself, It’s Relevant TV includes a Client Success Manager at no additional charge with every subscription plan. This person is available to make changes for you, and even help with graphic design and strategies for getting the most out of your TV.

It’s Relevant TV is the Best Fit for Urgent Care Waiting Rooms

It’s Relevant is a fully-customizable TV network which combines the best aspects of television and digital signage. It provides urgent cares across the country with safe, family-friendly content that visitors actually enjoy watching, and mixes that content with your own branded videos and promotions.

Could It’s Relevant work for your waiting room? 

Visit itsrelevant.com or schedule a demo if you have questions or would like to know more.

Best Channel For Your Business TV is NOT on Cable

Looking for the best channel for your waiting room or lobby TV? Cable TV is starting to move away from Business TV; making room for other companies with more compelling, and less expensive, products to come to the forefront. If you’re still using cable in your business, it’s time to consider alternatives to cable TV; especially if your business is one with a waiting room.

Read:What’s the Best Cable TV Replacement for your Waiting Room?

Settling on the Best Channel for your Waiting Room TV

For starters, it isn’t Spectrum’s Business TV. Shoveling out an additional pile of cash each month in order to turn your cable + phone package into a Triple-Play bundle might seem convenient and cost effective at first, but these packages have a tendency to jack-up in price after the initial trial period ends. Then what are you stuck with? Just hope that you’re not under contract if this happens. If you can, call up your provider and cancel if the surprise increased rates are too much for your budget.

Settling on the best channel for your waiting room TV means finding the best waiting room TV software for your business. For a more in-depth look at the elements that make up a great business TV, check out the following article: Top 3 Things To Look For In Your Business TV Software.” In the end, you want a solution that is engaging/entertaining, easy-to-use, and most importantly, inexpensive.

Unbundling Your Cable TV Triple Play

Cable companies are moving away from TV. They still offer TV services; but the major companies, like Spectrum for instance, are offering up really attarctive internet and phone bundles to businesses for the first time. The telecom company that boasts superior internet, phone, and TV services, has launched a cable + phone package for businesses that’s under $69.00. Compared to how much you might spend on other media bundles from other companies, $69/mo is actually really good.

What many business cable customers don’t realize is that the TV portion of their cable bill was likely the largest part of it. With these new offers, you can remove the TV and keep cable for your internet and landline phones.

This is great news because there are much better TV services out there for businesses that can run off the internet connection. They cost less than cable and do a lot more for visitors and the business itself. What you choose to put on your business TV is important, as is budgeting your monthly spending. The best waiting room TV solution is one that is cost effective; but also and one that satisfies the role of entertaining visitors-in-waiting.

The Best Waiting Room TV Software is It’s Relevant TV

The best business TV solution on the market is It’s Relevant TV. It’s Relevant provides you with the best combination of channels your marketing dollars can buy; one that lets you effortlessly control what’s on your TV. The software transforms your TV into a fully-customizable, personally-branded marketing tool that continues to feature TV programs while also highlighting promotions for your business.

It’s Relevant TV is the way to go if you want a cable alternative that is tailored to you business, and one that serves your customers. When it comes to medical office waiting rooms, bars and restaurants, car dealerships – or any business with a television; using cable TV is a thing of the past. Explore what’s out there, but start your search here.

Man Cave Health: Creating The Best Waiting Room Experience for Men

Man Cave Health at the Department of Urology at Mount Sinai exemplifies how a great waiting room environment creates success in a practice. Innovative waiting room transformations are nothing new, however this “man cave” is really a first-of-its kind sports themed center that has gone all-in to attract middle-aged male patients. Their attention to the waiting room has really paid off.

Man Cave Health: The Essential Ingredients

The Man Cave Health waiting room is comprised of sports memorabilia, comfy brown leather chairs, dark wood walls, and a coffee bar – all of which feel like a “man cave” that your average man wouldn’t mind visiting, or coming back to. It’s just the sort of comfortable setting that a lot of men wish they could transform their basements into – maybe a handful will now.

As Dr. Ash Tewari, Chairman of Mt. Sinai, points out in the official videomen tend to take better of their cars than their own bodies. The design of the Man Cave Health waiting room is geared towards appealing to the things men traditionally like, which makes it easier for them to say “yes” to simple, yet important examinations that could save their lives.

It’s Relevant TV: Helps Practices Transform Their Waiting Rooms

It’s Relevant TV has been helping medical offices transform their waiting spaces– starting with their TVs. If you are a practice owner, or manager, and are looking for ways to draw more interest to your office while creating a more positive patient experience, please feel free to reach out to us. Whether you’re a medical specialist, urgent care, dentist, or hospital; we have been helping, and consulting with, all corners of the healthcare industry across the U.S.

It’s Relevant is the best in waiting room television. As amazing as the Man Cave looks, you don’t need to fully transform your waiting room to create a more positive patient experience. Start with putting something better on the TV. If you’re interested in learning more about the ways in which a custom TV network can generate more success for your medical office, visit It’s Relevant TV.

Online Reviews: How To Improve Your Medical Office’s Online Ratings

How do you get better online reviews if you own an urgent care, doctors office, dental office, or another type of medical office? Communication, environment, and a genuine vested interest in visitor experience are big factors. This article will explore some of the ways you can improve your chances of your urgent care, dentist office, or medical office getting good online reviews. But if you want an easy way to improve your reviews right off the bat, using the right waiting room TV software helps.

Understanding Bad Online Reviews

Online reviews can generate a lot of business if they’re good, but can scare away new visitors if they’re bad. Urgent cares, dentists, and doctors offices in general are especially at risk for bad, or negative reviews. But why?

There are a few reasons. Most likely, it’s because the patient isn’t thrilled to be there in the first place. How many people look forward to cramming in a dentist appointment early in the morning before work, or want to cancel plans with friends to schedule a doctor’s appointment in the late afternoon? Probably not many. And in many cases people visit the doctor because there is something wrong or that they are worried about. So it goes without saying that some of your patients might already be in a bad mood when they arrive at your office. This isn’t your fault. But your medical office could still pay the price.

While their mood coming in is something you can’t prevent, there are ways you can make them feel better (and at least not worse). Whether it’s a mishap, a payment glitch, or a staff comment taken the wrong way; that patient could become so frustrated that writing a negative review is the only thing that will make them feel better. People write these revenge reviews all the time. And it’s human nature to complain about bad service more than we celebrate the good. The kicker? These online reviews usually have nothing to do with the quality of the treatment itself!

People who are bored or anxious often try and find something to do to keep their minds off things. Without a something like a radio, magazine, or waiting room television to keep them occupied, they might start to dwell on how long they’ve been waiting. They start noticing things like a stain on the carpet or ceiling, a tiny tear in the leather cushion of a chair, a chip in the drywall, or even dust on the plastic plant – small things that add up.

Waiting rooms aren’t an exact science. However, the recipe for better patient experience boils down to a few simple ingredients.

The Ingredients to Better Patient Experience and Positive Online Reviews:

1. Read Your Reviews: Know what patients are saying about your medical office. Try Googling your office and reading the comments. Check out Yelp, Healthgrades, or any of those online review websites. See what’s being said, and identify what might need improvement.

2. Comment & Communicate: Reading what people are saying about your office isn’t enough – it’s important to reply to comments about your medical office. Comments aren’t always accurate, or true, so these are definitely ones you want to address. In the case where it is true, your best bet is to express your sincere apologies that they had a bad experience, and show that you’re keen on addressing the issue so that it doesn’t happen again. Dedicating a little time each week to address these sorts of reviews can go a long way. If readers can see that a bad review was acknowledged, it demonstrates that your office is actually interested in what they have to say – which might make them feel better about that review and give you a chance.

3. 96% of Reviews Aren’t Related to Treatment:  This was briefly touched on earlier in the article – and it’s true; the majority of negative reviews have nothing to do with the treatment a patient receives. The most common complaints tend to be environment related. Look up any medical office on Yelp and you’ll most often see complaints about having to sit next to a “blaring TV,” listen to news that was depressing, watch boring waiting room videos, or be stuck on channels they weren’t allowed to change. Nevermind how kind and dedicated your staff is, or how skilled your specialists are; “I didn’t like the waiting room.” Fortunately, as far as problems go these ones that center around what’s playing on the television are fairly easy to address. And they do need to be addressed.

4. Enhance Your Waiting Room: Making sure your waiting room is neat, tidy, and pleasing to all 5 senses is key if you want to avoid being part of that 96%. If you’re stumped on how to go about doing that, the article “Top 5 Ways to Enhance Your Business Environment” is a good place to start. Whether you’re an urgent care, dentist office, specialist, or a hospital; your goal is a waiting room that is comfortable for visitors. The most effective way to spruce up a waiting room and make it comfortable for patients is through the TV. Waiting room television is a great way to reduce stress and anxiety in patients – as long as it’s not cable. Luckily, there’s plenty of waiting room TV software out there for medical offices to choose from. Successful medical office waiting rooms find a solution that entertains and educates their patients at the same time.

5. Encourage Feedback in a Private Setting: Ask your patients to share their feelings about their visit, or give them a way to leave feedback with you directly instead of online. Some medical offices hang posters with a number you can call if there was a problem; others advertise an email address dedicated to patient experience. These can be effective, but the trick is getting patients to notice there’s a number or email to begin with. People don’t always notice a poster. Putting this messaging on a TV in a creative way can be much more effective.

Using TV Software to Improve Your Medical Office’s Online Reviews:

Having a well thought out custom TV network is one of the best ways to improve patient experience. When you improve patient experience, you’re decreasing the chance someone is going to leave a bad review, and increasing the chance of them saying something nice about their visit. But what’s the right TV software for a medical office waiting room?

TV packages for waiting rooms often run the risk of being just a playlist, or only feature medical content. Neither of these are effective.

Your patients don’t want to watch the same thing on repeat, and really don’t want to see just medical/dental content.

Urgent care TV, dental TV, and hospital TV don’t have to be medical-related just because they’re in the medical industry; the TV is for the patients. Videos of clogged arteries and rotten teeth will not reduce patient stress. Medical office signage is most effective when there’s a mix of entertaining and medical-related content blended together.

That’s what It’s Relevant TV does best.

An easy to control waiting room TV platform that lets you take control of your TV; taking the best aspects of TV and digital signage, and mixing them together. Medical videos you want patients to see are played in between content they’ll enjoy. It’s Relevant provides content that will patients looking at the TV, as well as your messaging. The TV is one of the most focal elements of your patients’ experiences. What patients are watching inevitably affects the way they feel in your office.

Thoughtful waiting room TV can go a long way in the battle against bad online reviews. Doctors offices and dental offices that utilize It’s Relevant TV are able to provide easy feedback channels for patients to share their feelings privately. If you’re looking for a better way to improve patient experience and get patient feedback, take a look at: It’s Relevant TV.

Top 3 Mistakes in Urgent Care Marketing: Get the Most out of Your Business TV

Urgent care marketing doesn’t have to be a drag, and it doesn’t have to cost an arm and a leg. In the past, you might have tried your luck with billboards, ads on buses, in magazines, or even a TV commercial or two – all of which are expensive, and all of which are not guaranteed to reach the people you want. If you want to market your urgent care, look no further than your TVs.

Urgent Care Marketing: Your Medical Office TV

Effective marketing for doctors offices comes in many forms. When you think of marketing, the TV in your office isn’t usually at the top of the list. But it should be. Pens, shirts, caps, and other branded take-aways don’t even compare to the potential your TV has to enhance marketing.

If there’s a TV in your waiting room, people are going to watch it. Or at the very least, they’ll notice it – that’s why choosing what goes on the TV is important. Business owners tend to make 3 Classic Mistakes when it comes to choosing the best TV software for their waiting room TVs:

1. Netflix / Hulu / Amazon Prime Video / YouTube / DVDs – All of these are illegal to show in a public/commercial setting. Yes, your urgent care is a commercial setting, so don’t take the risk!

2. Cable / Comcast / DirecTV – Which are all costly, don’t give you adequate control, and invite your competitor’s to advertise in your business.

3. Dry / Uninteresting Content – Which creates a boring, or poor environment that you’re paying for.

So what is the solution? What options are out there for owners and practice managers who want waiting room TV programming with legal, licensed content, that’s cost-effective; contains programming that they control, and is something visitors will enjoy watching?

IRTV: Your TV Marketing Solution

It’s Relevant TV is a TV app that gives users access to a custom television network made with your business in mind. Its library of interesting licensed content puts visitors in a positive mindset. This is important for your brand and image. Additionally, It’s Relevant lets you to upload your own videos and messaging alongside its content; which informs, and allows you to reach visitors more efficiently- In ways not possible with cable, or a medical TV display.

With IRTV, you’re in control of what comes on your TV. You select which categories you want visitors to see, and It’s Relevant does the rest. Don’t settle for free waiting room display software. Instead, look for TV software that’s engagingeasy-to-use, and works with your budget.

Visit It’s Relevant, and explore how it can help market your business.