Feeling Loopy? Repetitive Slideshows Leave Customers More Anxious

What is it about an environment that makes you feel bored? What makes you feel like time is moving slowly, or that you have been waiting a long time? It probably wouldn’t surprise you to hear that many people cite repetitive (or looping) television programs to be a major factor.

Repetition can be seen everywhere

Repeating over and over

Have you ever been at a medical office and seen the same “medical facts” flash on the screen a number of times before seeing your doctor?

How about the gas station where the screen plays the same advertisement or weather forecast multiple times in 3 minutes?

Have you ever been at a restaurant and seen the same news stories played every 15 minutes?

If you answered “yes” to any of these questions, you are not alone! Businesses often turn to television content providers with limited libraries of content to show “relevant” content to their customers. Unfortunately, most of these providers don’t take into consideration the amount of time customers wait, or the average frequency of visits the same customer makes in any given week or month.

Showing the same content over and over is boring

Bored ManWhen people are bored they feel like their time is being wasted.  Business owners don’t want to waste customers’ time.  Happy customers make greater purchases and come back again in the future.

The It’s Relevant TV custom TV platform takes all of this into consideration.

The 5 Main Differentiators of It’s Relevant TV

1. There is no loop. The programs shown on the custom TV networks do not repeat over and over again in the same sequence.

2. The content library is gigantic. It’s Relevant TV licenses television programs from top TV producers and short-film makers around the world.  As a result, the company constantly changes the content they deliver to each of the partner televisions.

3. It’s Relevant TV constantly updates the content. Some other services “refresh” the content on custom networks once or twice a month. It’s Relevant TV releases new content to partners almost hourly, expanding the library and creating new experiences all the time.

4. It’s Relevant TV makes custom TV easy to control. Some other solutions require that the business owners have to go in and select specific videos that they want played, and then have to go back and change their selections anytime they want the programming on their TV to change. It’s Relevant TV changes the programming for you, while keeping within your preferences and parameters. Instead of picking specific videos, you simply choose from a list of 50 categories of content. The service then continues to deliver videos in only the categories you select.

5. They take care of the licensing. This is a big deal, and will become an even bigger deal in the years to come. Some services allow business owners to display YouTube videos on their TVs. Simply put: THAT IS ILLEGAL. YouTube’s terms of use prohibit broadcasting content publicly. Users who upload videos to YouTube give YouTube limited rights to display their content only on certain monetized online platforms. Since taking the content off the platform is essentially stealing it, the owner of the content could come after your business if you use it that way.

 

For more information and to explore creating your own non-looping custom channel contact It’s Relevant TV via phone at: 855-ITS-RELE or via email at: support@itsrelevant.com

Medical Waiting Room TV: What Are You Telling Your Patients?

With the decreasing costs of television screens, medical offices across the nation are installing more and more of them. Practices put TVs in both waiting areas and treatment rooms to help patients pass the time as they wait. But what exactly are these TVs doing for the practices that are hosting them? And as a practice owner, manager, or administrator, have you taken careful consideration in choosing what to display on them?

It’s an unfortunate reality that most medical offices have put very little thought into the programming on their screens. One of the most common reasons for having a TV is to help patients relax and pass the time. But certain types of content can do quite the opposite: creating an anxious environment, and making time feel like it’s moving slower.

Cable TV and Medical Networks

A large number of waiting room televisions are simply tuned to local cable stations and broadcast channels.  These show hourly round-ups of mundane, recirculated news, unpleasant accidents, or useless stories, soap operas, daytime courtroom battles and semi-offensive talk shows. But other options that seem intelligent on the surface can have an even worse affect. There are a host of medical-related TV products that bombard patients with irrelevant health content.  These are paid for by ad services designed to subliminally sell their products to your patients.

Either of these scenarios can present real problems for your practice. What started as an idea to make your waiting room a more inviting and comfortable space can actually backfire if you haven’t paid attention to what’s playing.

Taking Control with a Custom TV System

As a practice manager it’s important to be aware, and in control of what’s on your televisions.  This sounds like a tall order, but with new solutions just released on the market, it is becoming easy.   You can quickly control not only the programming, but also add some messaging to help the practice itself.

One such service is called It’s Relevant TV.  The subscription service allows you to choose from a catalog of 50 topic areas, including stories gathered by well known producers like National Geographic, Food Channel, Minute Science, HowCast, and Medical Minute, allowing you to decide what your patients see while they wait to see you. You can mix things like national news, sports and celebrity interviews, with cooking shows, pets and travel videos.  A team of editors filters all of the content, assuring that each episode is family-friendly and office appropriate.

Medical Waiting Room TV - Doctors Express Television

Michele Mirabel, community engagement director at Doctors Express Urgent Care said, “We have compared different opportunities of what we were going to provide in our waiting room. We chose It’s Relevant [TV] because it gave us diversity in the content that was being played. If it was just continuous medical coverage from pharmaceutical groups and on how to treat different ailments, not only is it uninteresting [to the patients] but it can also be anxiety and fear provoking. We really take pride in creating the right environment. From our staff, to the cleanliness of our place, to the information people are getting when they walk in the door.”

Promoting Your Practice on TV, But that’s only part of it. On top of the content that is provided, you as the practice, can promote your services, products and community involvement, too.  Images, videos and live social media tools get your messaging across in a subtle way as your patients watch. Almost anything you can create on a smart device, you can upload quickly to your TV screens.

Joyce Ramirez, a Marketing Director at AFC Urgent Care said, “One of the challenges of marketing for an Urgent Care center is that it is not a primary care office and it’s also not a hospital. What I liked about It’s Relevant is that we’re able to showcase the services we provide. We’re not talking about blood pressure screenings and diabetes screenings because those are really for long term care, we’re really short term care. So we’re able to talk about travel vaccinations, immigration physicals, DOT physicals. We’re really able to convey the message of what we treat and the services we provide.”

It’s Relevant TV has been working with many medical and dental clients across the country. Managers love the professionalism the family-friendly content brings to their waiting room.  They love how they can update their patients on their latest products and services, with a lower cost than most cable subscriptions.

Television screens can make a big difference in your practice, from higher review scores to increased patient referrals. But it takes the right programming prescription to be sure it’s a positive one.

It’s Relevant TV serves medical and dental offices across the country as well as a host of other hospitality businesses. For more information please visit: http://www.itsrelevant.com/medical