Retail Digital Signage: What Can You Do With The TV In Your Store?

As technology grows, more and more business owners are exploring their options when it comes to retail digital signage. Nowadays, it isn’t uncommon to see TVs in clothing stores, furniture outlets, and shopping centers; wherever people tend to gather, you can usually count on a TV screen being close by — that’s because TVs are eye-catching, and strangely comforting. Forward-thinking business owners using that to their advantage and building retail TV networks for their stores. This article takes a closer look at the technology that is taking retail digital signage to a whole new level.

Retail Digital Signage: How Effective is it?

The average adult is believed to watch about 4 hours of TV a day. That’s a lot of screen time. But because of that, human beings are naturally drawn to colorful, moving, or otherwise animated displays. Often when we see a TV, our guard is lowered — if only for the sake of seeing what’s on, and choosing whether or not to keep watching. Unlike banners or traditional paper signage, digital signage is bold and inviting. People notice it more, for obvious reasons, and all it takes is a properly-placed TV to host it.

How do you Get Customers to Engage with What’s on Your TV?

Getting customers to notice the TV and watch the TV are two very different things. That brief window of opportunity when they notice the TV and are choosing whether or not to keep watching is the golden moment. What determines their choice usually relies on a few factors:

1.) What’s on the TV? Obviously, this is the most important part. “Digital signage” users tend to just show ads that showcase sales, or reminders for customers to sign up for X or become a member of Y. This is smart, and it’s a great way to utilize the TV, but if all you’re showing is JUST marketing messages, your customers will see it as “just another ad” and tune it out. However, the solution to this is easy; instead of using digital signage, create a custom TV network. A custom TV network will mix in fun and entertaining videos with your marketing messages and your customers will be MUCH more receptive to your ads.

2.) Where is the TV on display? Second to what’s on the TV is where you choose to put it. Is it hanging on a crossroads pillar between sections? Is it part of a living room set acting as the TV? Or is it above the checkout for customers to see while waiting in line? All of these are great. You want it to be in a place that customers can consume what they are watching for more than a few seconds before feeling they are obligated to move.

3.) How are your customers feeling? This one is slightly more difficult to account for, but what’s going on inside a customer’s head plays a big part in whether or not they’re receptive to your messaging. Are they upset? Annoyed? Or bored? A captive audience doesn’t mean that they’re appreciative of your ads. Echoing point #1, mixing in content that might uplift a customer’s mood or alleviate their boredom can go a long way towards improving visitor experience, which improves your chance of making an extra sale.

The Best way to Utilize Retail Digital Signage

You might have gathered that the best way to use retail digital signage is by combining your marketing messages with content that your customers will enjoy watching. Not just any content; you want content that is fun, interesting, and not-necessarily related to your brand, but will put your visitors in a purchasing mindset. Ideally, you also want that content to be on the short-side, since your customers are mostly lingering and waiting. You want videos that anyone can start/stop watching at any time, and are short enough that people are more likely to see something that interests them.

Shorter Videos = More Variety.

Accomplishing this through retail digital signage alone is nearly impossible, that’s where a retail TV network comes in handy. A retail TV network combines the best aspects of digital signage + television; bringing them together in a unique and effective way. Imagine your digital signage board being part ad, and part TV; with occasional ads playing in between or next to engaging videos. That’s how It’s Relevant TV approaches retail TV networks.

The Best Retail TV Network is It’s Relevant TV

It’s Relevant TV licenses over half-a-million short-form videos spread across 40+ customer-favorite categories. As a store owner, you don’t need to being anything to the table except for your own goals and aspirations. It’s Relevant TV allows you to easily create marketing messages — which you can upload into the system and have play alongside countless entertaining videos. The technology is fully-automated, meaning that you can set-it and forget-it knowing that your TVs are delivering a mix of ads + interesting content. Additionally, It’s Relevant can be used to promote your social media, or barter ad space to other local businesses in order to generate even more revenue.

IRTV is the most feature-rich custom TV network on the market. Chat with the television experts at itsrelevant.com and get an online Zoom demo to learn more.

How To Keep Your Small Business Open Without PPP Funding

Looking for ways to keep your small business open without the PPP? This article will show you how one small change can make a big difference in businesses with physical locations. If you don’t have a TV in your business, consider getting one because that investment will go a LONG way if you take this article to heart.

But why the TV?

TVs are particularly effective at catching someone’s eye. It doesn’t matter what’s playing — if it’s on, people will notice it. Visitors will notice, and remember, what’s on the TV more than they’ll remember what was on any posters or signage. That’s why custom TV networks work as well as they do — it’s TV that visitors enjoy watching + features that will help your business succeed.

Still not 100% sure what a Custom TV Network is? Click Here.

No PPP Loan? Creative Cutting & New Revenue Generation will be Key

Many businesses across the U.S. are waiting for PPP round 2. And with the politicians seemingly unable to come to an agreement, it could be a while before we see any added relief.

We’re all in this together, but that doesn’t mean it’s affecting everyone the same way. If you are a business that caters to customers in groups, you are likely having a tougher time than someone with an e-commerce business. The key with any forced change is to do it as thoughtfully as you can. It’s time to dig deep, examine budgets, make some pivots, and hopefully become stronger through the process.

Some of the changes we are making in these dire months will be temporary, and others will be permanent. The best thing you can do is to take a look at what permanent optimizations/changes to your business that you can make that will help you moving forward. You will feel less like you are being forced to make a change that you don’t want to, and more like you are doing something that would help your business for the long haul as we come out the other side of this thing.

One of the areas that can both help you save, and grow simultaneously is changing what powers your TV. Get rid of cable if you haven’t already, and switch to something that will likely costs less, and do more for your business.

Reduced Budgets Need New Marketing Opportunities

Finding it difficult to budget things? Marketing tends to be an area of business that costs a lot, and is hard to trim when you want to keep a steady stream of customers. Utilizing your TV is one way that you can reduce your marketing spend while still making an impact. Internal TV marketing focuses on the people who are visiting your business; people who are already interested in your brand. It’s usually easier to encourage loyal customers to come back and spend more than it is to reel in new customers who aren’t as familiar with your brand.

The TV can be used to promote your marketing messages, get visitors to come back more, and even generate more followers on social media — but not if you’re using cable or satellite. It only works if you’re using a custom TV network, because only custom television comes with features that allow you to create your own personal messages, promote your social media, and give visitors reasons to come back; whether it’s because they were entertained by a fun video and had a good time, or saw an ad for something else that they want to try or take advantage of next time — you can’t go wrong.

Did You Know?: Custom TV networks generally cost less than cable or satellite TV.

Interested in a Custom TV Network? Here’s where to Begin.

The best custom TV software for restaurants, medical offices, dealerships, and retail stores alike is It’s Relevant TV. The folks at It’s Relevant focus on connecting with people and provide the most feature-rich service on the market. The platform and their people are easy to work with. Because of this, they have become preferred choice for business owners across all industries. And unlike standard cable TV, It’s Relevant offers month-to-month plans that you can utilize if you don’t want to be locked into a contract during these troubled times.

Visit itsrelevant.com and talk to the TV experts there if you have any questions about custom TV networks. Or, schedule a call with them if you’d like a closer look at the technology.

Businesses Are Already Looking Ahead To 2021 | COVID 2021

The coronavirus hit businesses hard in 2020, and while the forecast for COVID in 2021 is hard to predict, business owners are already preparing for next year. Whether your business has been able to stay open throughout 2020, or you’re preparing to re-open your business in 2021; this article spotlights a new technology that can help you generate repeat business and deliver important messages to your visitors during these uncertain times.

Preparing your Business for COVID 2021

If you managed to keep your doors open during the pandemic, then you already know the challenges that business owners are facing regarding healthy & safety. If you’re re-opening, it can be overwhelming as there’s a lot to train your staff and employees on. Doors and tables need to be disinfected regularly, masks are mandatory, and seating is spaced out — you get the idea.

Related: Top 5 Ways to Prepare Your Business Space for COVID-19

But signs on the ground encouraging social distancing and staff members taking your temperature with a gun don’t make for a very welcoming atmosphere; it doesn’t matter if these precautions are for your customers’ safety, it still feels strange and can turn visitors off. Customers who don’t feel safe probably won’t come back for a long time, or at least until the virus is gone- which could be a while.

Safely Communicating with your Visitors about the Coronavirus

Making your customers feel safe is just as important as making sure they’re safe; the difference being that you can adhere to strict health & safety regulations, but easily forget how it affects customer experience. COVID-19 has a lot of people stressed, so finding a way to reduce that stress wherever possible should be top-of-the-list.

They key to making customers FEEL safe is communication.

Except, effective communication can be hard for small businesses; especially medical offices. There usually aren’t a lot of good options. Yet, every business has messages they need and/or want to get across to customers; sales, specials, etc. — including COVID-related messaging. Most business owners settle for posters or fliers, without realizing that the best place for their messaging is the TV in their business. The best is to use a custom TV network.

Not sure what a “Custom TV Network” is? Click here.

If you’ve got a TV and you aren’t using a custom TV network, your visitors are at the mercy of the news. At this point, the whole world knows about the coronavirus. We also get to hear about how many new cases there are each day, and how many people have died; people don’t need to be reminded of this everwhere they go- especially inside of your business.

If you have a TV in your business, chances are you customers are seeing that kind of messaging, and it’s stressing people out. Being informed is one thing — but constantly being reminded that there’s a pandemic is overwhelming. Your visitors don’t need that. The safest, most-effective way to communicate with your customers is through the TV in your business; but only if that TV is playing content that you control.

Tackling COVID 2021 in your Business with a Custom TV Network

One of the best things you can do to prepare your business for COVID 2021 is getting rid of any mention of the coronavirus off your TV. Anything COVID-related — unless it’s your own personal messaging, isn’t necessary to have playing in your business. In fact, for all of the reasons stated previously it’s probably doing more harm than good. People aren’t visiting your restaurant, medical office, or car dealership for the bad news. Whether they’re looking at the TV for 20 minutes or 20 seconds, it’s the perfect opportunity to comfort them, and inform them about anything you want them to take advantage of; either while they’re there, or the next time they visit.

If you had the choice — would you rather show the news? Or would you rather show something that supports your business?

Custom TV networks are designed with your business in mind. It gives you more control over what show up on your TV, and gives you variety of content. Additionally, the right technology will let you upload you own messages to play in between videos. Once you realize what’s possible with custom TV software, it’s hard to imagine any business owner choosing cable over a system that improves visitor experience, AND is a powerful marketing tool.

Want more reasons to cut cable? This article gives you 10.

Want to Learn more about Custom TV Networks? Check out It’s Relevant TV

Don’t get overwhelmed with choices — It’s Relevant TV is the best place to start looking if you’re curious about a custom TV network for your business. Feature-rich and easy-to-use, It’s Relevant will show you exactly what to expect from custom television software. Chat with the experts at ItsRelevant.com if you have any questions, or schedule a demo to get a firsthand look at the technology.