Business television — as in, TV specifically designed for your business, is a growing trend amongst small business owners and large franchisees alike. Why? Because everyone benefits from a custom TV network, and more and more people are waking up to the downsides of using cable. Cable and satellite TV simply aren’t a fit — at least not for a lobby or waiting room.
More specifically, business owners are looking for:
1) Better-quality content
2) More control
3) New ways to promote their own services
A business television is the solution to all three. Settling on the right service for your particular business is the trick, because different industries have different needs.
Is Business Television a Good Idea for your Business?
Do you own a…
Restaurant? Whether you have a dining area where customers can sit down and eat, or you simply have an ordering area where people are waiting in line — both are prime opportunities to market to your visitors. Just a couple of minutes is all the time you need to get customers to add a dessert to their meal or take advantage of a new combo. The right business TV can deliver your messaging to customers that are both dining-in or carrying-out.
Medical Office? Urgent cares, dentists, and specialty clinics all benefit from a custom TV network. There’s no better way to showcase products that you endorse or educate patients about new treatments. There’s also no better way to remind visitors about important health & safety measures you’ve taken to keep them safe.
Car Dealership? Probably one of the best examples of an industry with no shortage of things to sell. Everything from new lease offers, to specials on trade-ins, warranties, repair specials, and new models are all fair game to showcase on your business television. Right away you’ll notice more and more customers asking about what they saw on your TVs.
Salon? Salons & Spas are prime candidates for a custom TV network. Whatever service your customer initially came in for, they can be gently reminded of your other services — especially if they’re waiting for their hair or nails to dry.
Gym? Perfect for lobbies and individual workout zones. Put it where people congregate after a workout, or within eyesight of equipment, and you’re guaranteed to get your messaging noticed more; messaging like seasonal membership deals, new classes, or referral programs.
It’s Relevant TV | Diverse Business Television & Programming
It’s Relevant TV serves every industry on the market — restaurants, dealerships, urgent cares, dentists, gyms, salons, entire hospital systems; and more, making it one of the most diverse business TV services you’ll find. However, It’s Relevant isn’t just diverse in the industries it serves; the offering features the world’s largest library of diverse, licensed, short-form content.
It’s TV designed with lobbies and waiting rooms in mind.
If you’re amongst the business owners who are interested in a custom TV network because of its superior content compared to cable, then It’s Relevant TV should be top of your list. IRTV’s vast library of fun and interesting content is comprised of over half-a-million videos spread across 40 unique categories. Content is key because what’s playing on the TV is ultimately going to be what grabs a visitor’s attention. Promoting your services with your own custom messaging is only effective when people are watching the television; that’s why it’s important to choose a service that provides videos that are diverse enough to appeal to all audiences, which will increase your chances of your ads being seen by the right customers at the right time.
Businesses are Changing |Make sure that Change is for the Better
COVID changed the way that a lot of businesses are operating — some of these changes are simply in effect until the pandemic is over, whereas others are here to stay. In the case of restaurants, whole tables are sectioned-off with signs encouraging visitors to maintain social distancing. Bars are erecting plastic barriers between seats. Clinics are placing plastic cones on cushions to prevent people from getting too close to one another. Medical offices are even getting rid of magazines — anything that multiple people are handling is too risky.
These measures are for visitor safety, but they nevertheless make people feel out of place and uncomfortable.
With all of these negative changes, make sure your TV is bringing you some positive attention. Business television won’t get rid of any orange traffic cones or empty kiosks, but it’ll certainly help distract visitors from the things that remind them that there’s a pandemic going on; especially news stories that are specifically about the coronavirus itself — which is reason enough to get rid of cable. The last thing you want people to see are stressful stories about how “it still isn’t safe to leave the house.”
Getting Started with It’s Relevant TV
Whether you’re ready to make the switch, or you’re still on the fence about creating a business TV network; the TV experts at ItsRelevant.com are there to help. Chat with them if you have any questions, or schedule a call for a closer look at the content and technology. Custom television for lobbies and waiting rooms is something that every business owner should get excited about. TV that promotes your services, helps get new followers on social media, and costs less than cable is a win-win.