In today’s competitive market, businesses are always looking for innovative ways to engage customers and make their brands stand out. One powerful tool many businesses are turning to is It’s Relevant TV (IRTV), a customizable television solution that goes beyond traditional TV programming and digital signage. Here are the top five reasons why businesses choose It’s Relevant TV for their televisions:
1. Customized Content for Enhanced Customer Engagement
It’s Relevant TV offers businesses the ability to display tailored content that captivates and engages their customers. Unlike standard cable or satellite TV, which broadcasts generic programming, It’s Relevant TV allows businesses to choose content that aligns with their brand and audience preferences. This personalization keeps customers entertained and engaged while they wait, leading to a more enjoyable experience.
Benefits:
- Relevant Programming: Content is curated to reflect the interests of your visitors. You pick the categories of content you think they will enjoy and IRTV does the rest.
- Brand Alignment: Showcases content that complements your business’s values and goals, and frame it all within your logo and brand design.
- Customer Satisfaction: Enhances their experience, keeping customers entertained and happy.
Example: A dental clinic can stream educational videos about oral health, mixed with entertaining clips, making the wait time both informative and enjoyable for patients.
2. Advertising and Promotional Opportunities
One of the standout features of It’s Relevant TV is the ability to seamlessly integrate your own advertisements and promotions into the content. This means businesses can promote their services, special offers, or upcoming events directly on their TVs, reaching visitors at the point of decision.
Benefits:
- Targeted Advertising: Display ads and promotions specifically for your local audience.
- Increased Sales: Promote products and services that can drive immediate purchases.
- Repeat Visits: Give people a reason to return to your location.
Example: A restaurant can advertise daily specials or upcoming events during the video playback, encouraging customers to take advantage of promotions while they dine, and come back in the future to enjoy something special you have planned and promoted.
3. Dynamic and Fresh Content
Keeping content fresh is crucial to maintaining viewer interest. It’s Relevant TV provides a continuous stream of dynamic content that updates regularly, ensuring that customers see something new every visit. This variety keeps the programming exciting and prevents the content from becoming stale.
Benefits:
- Continuous Updates: Regularly refreshed content keeps viewers engaged.
- Diverse Programming: A wide range of topics and genres caters to various interests.
- No Loop: Maintains customer interest with ever-changing content that does not suffer from a repetitive loop.
Example: A car dealership can stream automotive news, industry trends, and entertaining videos, keeping customers engaged and informed while they wait. And even if a customer is in front of the TV for hours while they wait for a repair, they are seeing new content constantly.
4. Easy Integration and Management
It’s Relevant TV is designed to be user-friendly, making it easy for businesses to integrate and manage their television content. The platform allows for simple setup and intuitive controls, enabling businesses to update and manage their content without needing technical expertise.
Benefits:
- User-Friendly Interface: Easy to set up and operate, minimizing the learning curve.
- Flexible Control: Allows for quick updates and changes to the programming and promotions from anywhere.
- No Technical Hassle: Streamlined integration with top streaming boxes including Roku, Apple TV and Amazon Fire TV.
Example: A retail store can effortlessly update their content to showcase seasonal promotions and new arrivals just by logging in on a storekeeper’s phone. In just a few second they can upload a new promotion to keep their TV displays relevant and engaging.
5. Affordable Solution with High ROI
Investing in It’s Relevant TV provides businesses with a cost-effective solution that delivers a high return on investment (ROI). By enhancing the customer experience and providing a platform for in-house advertising, businesses can maximize the impact of their TV screens without incurring significant costs.
Benefits:
- Cost-Effective: Lower costs compared to TV subscriptions + traditional advertising.
- High ROI: Boosts customer engagement and in-store sales, providing a strong return on investment.
- Value Addition: Adds value to the customer experience, fostering loyalty and repeat visits.
Example: A gym can use It’s Relevant TV to entertain members with fitness tips and motivational content, while promoting membership referral deals and new classes, thereby increasing member retention and sales.
It’s Relevant TV is more than just a TV solution; it’s a strategic tool that enhances customer engagement, promotes products and services, and delivers dynamic, customizable content. Businesses across various industries choose It’s Relevant TV to transform their in-store televisions into powerful communication platforms that drive growth and customer satisfaction.
If the service interests you, it’s easy to schedule a demo of It’s Relevant TV and explore all of the features and benefits over a Zoom call.
