It’s Relevant TV: The Best Business TV Service in 2025

If you’re looking for the best TV service for your business, there’s one option that consistently comes out on top: It’s Relevant TV.

Designed specifically for public-facing screens in businesses — from retail stores to medical waiting rooms, car dealerships, and restaurants— It’s Relevant TV transforms an ordinary television into a powerful marketing and customer engagement tool.

This isn’t cable. It’s not a streaming app that was meant for personal use. It’s Relevant TV is purpose-built for business, giving you control, safety, and real marketing ROI.

Why Businesses Choose It’s Relevant TV Over Cable or Free TV Services

When business owners search for a waiting room TV solution, they’re often weighing three things:

  • Content quality and safety
  • Advertising control
  • Marketing potential

It’s Relevant TV checks all three boxes — and adds benefits most business owners don’t even realize they’re missing.

1. Fully Ad-Free and Brand-Safe

Other TV options come with risks:

  • Competitor ads playing in your own store or office
  • Inappropriate content that could offend customers
  • Distracting promotions for unrelated products

With It’s Relevant TV, the only ads customers will ever see are the ones you put there. This total control protects your brand and keeps every second of screen time aligned with your business goals.

2. Massive, Family-Friendly Content Library

With over 1,000,000 licensed TV programs, the platform covers everything from food and travel to sports, science, pets, and lifestyle. Content is constantly updated, so your TV never runs stale, and it’s always family-friendly — a must-have for healthcare facilities, schools, and family businesses.

3. A Built-In Marketing Channel

One of the most powerful advantages is the ability to upload your own videos, images, and messages to run alongside programming. Whether you want to promote a special offer, introduce staff, share testimonials, or drive social media follows, your TV becomes a dynamic digital billboard right inside your business.

4. Legally Licensed for Business Use

Many streaming services and personal accounts violate public display licensing when used in a commercial setting — which can lead to legal trouble, and ultimately hefty fines. It’s Relevant TV includes all the proper commercial licensing, giving you peace of mind and ensuring you stay compliant.

5. A Cost That Makes Sense

At under $3 a day, It’s Relevant TV costs far less than what the ad space on your screen is worth. The ROI is clear:

  • You keep customers entertained and informed
  • You control your brand environment
  • You market directly to the people most likely to buy from you — your in-location audience

How It’s Relevant TV Mitigates Business Risks

Risk of showing competitor ads: Eliminated
Risk of inappropriate or off-brand content: Eliminated
Risk of licensing violations: Eliminated
Risk of wasted screen time: Eliminated

You’re turning what used to be a background distraction into a customer engagement engine that drives sales, builds loyalty, and reinforces your brand identity.

TV in Cafe Area using Business TV ServiceThe Clear Choice for Business TVs in 2025

Whether you’re searching for:

  • Best TV for waiting rooms
  • Cable TV alternative for businesses
  • Digital signage with real programming
  • TV service for medical offices
  • Retail TV system
  • TV controls for franchise systems
  • TV system for dealerships

…it all leads to the same answer: It’s Relevant TV.

With ad-free programming, brand control, marketing integration, legal compliance, and unmatched content variety, it’s not just the best choice — it’s the obvious choice.


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The Rise of Sneaky Ads on Streaming Platforms (Amazon Prime, Paramount+, Hulu)

In recent years, connected TV (CTV) has exploded in popularity, offering marketers powerful new channels for reaching audiences. But with this growth has come a less welcome trend: streaming platforms that were once ad-free are quietly introducing advertisements, and those that already featured ads are now increasing the volume. This creeping shift is raising concerns among viewers and advertisers alike—and it may ultimately undermine the very value that made CTV so appealing in the first place.

Amazon Prime Video is one of the most high-profile examples of this change. Initially marketed as an ad-free experience, Amazon introduced ads to Prime Video in early 2024, promising a limited load of 2–3.5 minutes per hour. But according to a recent Adweek report, that load has now doubled to 4–6 minutes per hour—bringing Prime Video in line with ad-supported competitors like Hulu and Paramount+. The move signals a broader trend in the industry: more ads, more often.

A Growing Pattern Across the CTV Landscape

Amazon isn’t alone. Many streaming platforms are following a similar path, adding more ad inventory in an effort to maximize revenue.

With streaming now accounting for nearly 44% of all U.S. TV viewing, and with more than 70% of that viewership occurring on ad-supported services, there’s a clear push to monetize attention while it’s still abundant.

Device manufacturers like Roku, Vizio, and Samsung are also getting in on the action. Ads are being baked directly into smart TV operating systems—sometimes even appearing in menus and home screens. These placements aren’t always obvious, and they can erode the user experience in subtle ways. From autoplaying ads to mandatory viewing before content starts, what used to be a lean-back, user-first medium is beginning to resemble traditional television more and more.

For marketers, this shift creates both opportunity and risk. While the availability of more ad space may initially seem like a benefit, the effectiveness of those ads can be compromised as platforms chase quantity over quality.

The Downside of Over-Saturation

At first glance, expanding ad loads might seem like a win-win: platforms earn more, and advertisers gain access to a larger pool of impressions. But there’s a tipping point.

As more ads are crammed into each viewing session, the value of each individual ad decreases. Viewers become fatigued. Repetition sets in. Engagement drops. And eventually, advertisers see diminished returns on their investment.

There’s also the issue of context. Many platforms use automated tools to serve ads based on viewer behavior or content metadata, but without strategic curation, placements can feel irrelevant or even disruptive. When that happens, it’s not just the viewer who suffers—the advertiser’s brand perception can take a hit as well.

And there’s a bigger problem on the horizon. If ad effectiveness continues to decline, brands may shift their budgets away from CTV altogether. Short-term revenue gains for streaming platforms could lead to long-term losses in advertiser trust and audience loyalty.

A Call for Smarter TV Marketing

For marketers invested in television—whether through traditional channels or connected platforms—this shift underscores the importance of control, context, and content alignment. Simply buying impressions isn’t enough. Success in this environment requires thoughtful placement, a focus on storytelling, and a commitment to respecting the viewer experience.

Platforms like It’s Relevant TV, which allow businesses to control their in-location content without third-party advertising, are emerging as a far more cost-effective and sustainable alternative. Rather than chasing ad revenue at the expense of viewer satisfaction, these solutions prioritize business messaging, sponsor integration, and customer engagement within a carefully managed environment.

As connected TV continues to evolve, marketers will need to ask:
Are we maximizing visibility, or are we diluting our message?
Are we enhancing the experience, or becoming part of the clutter?

The future of television marketing will not depend solely on how many ads you run—but where you place them, and how well they’re received.

 

Navigating the Impact of Tariffs: How Your TV Can Support Your Business

Overcoming The Impending Tariffs

The recent imposition of substantial tariffs on imports from key trading partners has created a challenging environment for U.S. businesses. Industries ranging from manufacturing to retail are grappling with increased costs and supply chain disruptions. In this climate, finding innovative solutions to maintain customer engagement and drive revenue is crucial.

One effective strategy is enhancing the in-store experience to encourage customer loyalty and repeat visits. It’s Relevant TV offers a tailored television network that transforms your business’s waiting areas or retail spaces into dynamic, engaging environments.

thank-you-on-business-tv-digital-signage

Here’s how a Custom TV Network can help your business navigate the current economic landscape:

  • Cost-Effective Marketing: With rising operational costs due to tariffs, allocating budget for advertising can be challenging. It’s Relevant TV provides an affordable platform to showcase your products, services, and promotions directly to your customers while they are on-site.

  • Enhanced Customer Experience: By offering entertaining and informative content, It’s Relevant TV reduces perceived wait times and improves overall customer satisfaction. A positive in-store experience can differentiate your business from competitors facing similar challenges.

  • Filtered Content: The platform allows you to choose from 65+ categories of content that are comprised of over 500,000 TV programs, giving you many more choices of content. Add to that a filtering system that allows you to block out topics and people from your screen, and you are sure to foster a stronger connection with your clientele.

  • Cut the Cable Cost: With cable bills soaring year over year, and no end in sight, businesses are looking for alternatives to the traditional TV subscription. It’s Relevant has affordable plans starting at a fraction of what cable TV plans cost. They also have a history of keeping rates low. The CEO was quoted in a recent news article saying, “We have never raised the rates on any of our clients, despite the last few years of inflation. We are committed to being a partner, and a good partner does everything they can to keep costs low and predictable”.

    In times of economic uncertainty, leveraging innovative solutions like It’s Relevant TV can provide your business with the tools needed to adapt and thrive. By enhancing the customer experience and effectively communicating your value proposition, you can mitigate some of the challenges posed by the current tariff situation and position your business for sustained success.

How to Build Your Own TV Network in 2025 | A Simple Muvi Alternative

If you’re looking to start your own online television network, you’ve probably come across high-priced solutions like Muvi. While Muvi positions itself as a comprehensive OTT and streaming platform, the truth is—most businesses can get more for less than the $199+/month price tag) that comes with it.

What most businesses really need is a customizable, content-rich TV network that works right out of the box—with no tech team required. That’s where It’s Relevant TV comes in, offering a fully-managed, branded TV experience for just $89/month. Let’s break down how It’s Relevant TV lets you build your own television channel the smarter way.


You Don’t Need to Build a TV Network From Scratch

With services like Muvi, you’re expected to act like a full-blown media company: sourcing your own video content, building out distribution, setting up monetization, and managing user interfaces. That might make sense if you’re launching the next Netflix—but it’s overkill for businesses that want to control what’s playing on their in-location TVs or their owned channels.

It’s Relevant TV simplifies this entire process:
• 500,000+ licensed videos across 100+ categories
• Custom-branded network for your business
• Turnkey solution: No programming or content acquisition needed
• Set up in minutes, not months

Instead of spending hours uploading content and building menus, you’re spending time where it counts—growing your business and engaging your visitors.


Designed for Businesses, Not Broadcasters

Muvi is great for large media companies or content distributors. But what about restaurants, auto dealerships, doctors’ offices, gyms, and retail stores that just want engaging, brand-safe content to play on their TVs?

It’s Relevant TV is built specifically for those businesses.

You get:
• A curated mix of short-form content that keeps people watching
• Your brand featured on-screen at all times
• The ability to run your own promotions, ads, or messaging
• Smart keyword blocking to keep out controversial content

That means no more cable commercials for competitors, and no more irrelevant or inappropriate shows turning customers off.


Pay $89 per Month, Not $199+

With Muvi, plans start at $199/month, and that’s just the beginning. Add-on costs for bandwidth, transcoding, and app development can send your bill soaring.

It’s Relevant TV keeps it simple:
• $89/month flat rate, no hidden fees, no setup costs.
• Includes support, content, branded graphics, and unlimited video uploads.

For small to mid-sized businesses, that’s not just affordable—it’s a game-changing investment in customer experience and internal marketing.


Your Own TV Network = Internal Marketing Power

Why let your TVs advertise for someone else?

With It’s Relevant TV, your screens become powerful in-store marketing tools:
• Display seasonal offers, product highlights, or loyalty programs
• Reinforce brand identity with custom visuals and messages
• Schedule different content for different hours or locations

You’re not just entertaining your audience—you’re converting them.

And unlike Muvi, you don’t have to worry about content moderation or production. It’s already done for you.


No High $$$ Development

Muvi expects users to know (or hire) a team to handle things like:
• Backend video configuration
• DRM protection
• CDN integration
• App development across platforms

Unless you’re building a multi-platform entertainment empire, that’s probably overkill.

It’s Relevant TV requires zero technical knowledge. Everything runs through a user-friendly portal with live support just a click away. You choose your topics, upload your ads or promos, and you’re done.


Built to Scale with Your Business

Whether you have one location or hundreds, It’s Relevant TV can grow with you:

• Multi-location content control
• Location-specific advertising
• Centralized management dashboard

You can even monitor how often your promos are running—and adjust messaging by day, time, or season. Try doing that with standard cable or static digital signage.


The Bottom Line

If you’re a media company with a production team and a multi-tiered distribution strategy, Muvi might be worth the $199+ investment.

But if you’re a business owner, franchise group, or marketing manager who just wants a modern, professional, branded TV experience without the hassle or high cost…

It’s Relevant TV is the better choice.
• Faster setup
• Smarter targeting
• Less cost
• More content
• Ongoing support


Ready to Launch Your Own TV Channel?

Join the hundreds of businesses already using It’s Relevant TV to power their custom-branded networks.

👉 Learn more and get started


FAQs

Q: Can I upload my own content to It’s Relevant TV?
Yes. You can upload your own videos, ads, or announcements to play in between content segments.

Q: What kinds of businesses is It’s Relevant TV ideal for?
Restaurants, retail stores, medical offices, auto dealerships, gyms, franchises, and waiting rooms of all kinds. Anywhere there is a TV with people in front of it for 2 or more minutes!

Q: Does It’s Relevant TV have ads?
No. Just marketing messages for the products and services you are selling or are partnered with.

Q: How fast can I launch?
The SAME DAY! No developers or AV specialists needed. If you have a Roku, Apple TV or Amazon Fire TV/Stick you are ready to launch!

Q: Is this streaming or cable?
You can cut the (tv portion) of your cable subscription. It’s Relevant TV is a streaming-based platform.

MNTN (Mountain) Seeks to IPO– Understanding the Revolution in Connected TV Advertising

MNTN (pronounced “mountain”) is a leading connected TV (CTV) advertising platform that enables brands to effectively reach audiences through internet-connected televisions. By offering a self-serve platform, MNTN simplifies the process of purchasing premium CTV inventory and provides real-time performance analytics, making TV advertising both accessible and measurable for businesses of all sizes.

Ryan Reynolds and the Acquisition of Maximum Effort Marketing

In June 2021, MNTN expanded its creative capabilities by acquiring Maximum Effort Marketing, the agency co-founded by actor Ryan Reynolds and George Dewey. This acquisition allowed MNTN to integrate Maximum Effort’s innovative approach to ad creation with its advanced advertising technology. As part of the deal, Reynolds assumed the role of Chief Creative Officer at MNTN, while Dewey became Chief Brand Officer.

Democratizing CTV Advertising for Businesses of All Sizes

MNTN’s platform is designed to cater to businesses ranging from small startups to large enterprises. By providing a user-friendly interface and scalable solutions, MNTN enables advertisers to:

Maximize Return on Ad Spend (ROAS): The platform’s precision targeting and real-time analytics help advertisers optimize their campaigns for better performance.

Accelerate Campaign Deployment: With intuitive tools, businesses can launch campaigns swiftly, adapting to market trends and consumer behaviors.

Enhance Advertising Strategies: MNTN’s comprehensive reporting and insights empower advertisers to make informed decisions, refining their strategies for greater impact.

Opportunities in CTV Advertising

The CTV advertising landscape presents significant opportunities for businesses:

  • Expanding Audience Reach: As more consumers shift from traditional TV to streaming services, CTV offers access to a growing and diverse audience.

  • Advanced Targeting Capabilities: CTV platforms like MNTN allow advertisers to leverage data-driven insights for precise audience targeting, enhancing engagement and conversion rates.

  • Cost-Effective Advertising: Compared to traditional TV advertising, CTV provides a more affordable option with measurable results, making it accessible for businesses with varying budgets.

Financial Growth and Investment

MNTN has demonstrated robust financial growth and attracted significant investment:

  • Series D Funding: In 2022, MNTN secured $119 million in Series D financing, with prominent investors such as BlackRock and Fidelity participating.

  • Revenue Growth: The company reported a nearly 28% increase in revenue, reaching $225.6 million in the previous year. Net losses narrowed from $53.3 million to $32.9 million, indicating improved operational efficiency. Source: Reuters

Looking Ahead: IPO Plans

In February 2025, MNTN filed for an initial public offering (IPO) in the United States, aiming to list on the New York Stock Exchange under the ticker symbol “MNTN.” The company has engaged Morgan Stanley, Citigroup, and Evercore ISI as underwriters for the IPO, reflecting its growth trajectory and the expanding potential of the CTV advertising market.

Innovations in Advertising

MNTN’s innovative approach to CTV advertising, bolstered by strategic acquisitions and substantial investments, has positioned it as a key player in the evolving digital advertising landscape. By offering accessible and effective advertising solutions, MNTN continues to empower businesses of all sizes to engage with audiences through connected TVs, capitalizing on the shift towards streaming and digital content consumption.

Beyond MNTN there are many other tech startups creating ad monetization on televisions. Some of these other companies are focussed on screens within business locations, reaching engaged customers at the point of sale, making an even stronger bond and higher CPMS for ad sales.

Funding

MNTN has raise over $200M– using the funding to grow their team, enhancing their adtech platform, expanding the customer base, and acquiring complementary businesses – all of which set the stage for its strong revenue growth and the lofty ~$2.2B valuation achieved in 2022. These investments in growth appear to be paying off, as evidenced by MNTN’s IPO filing in 2025 and its position as a leading player in the connected TV advertising market.

Top 5 Ways Businesses Can Deal With Inflation in 2025

In today’s economic landscape, businesses across all industries face the challenge of rising costs of supplies due to inflation in an all out Tariff War.

For small businesses and large corporations alike, these increases can have significant impacts on profit margins, customer satisfaction, and even business longevity. While raising prices may seem like the natural solution, businesses must carefully consider how to communicate these changes to customers to maintain trust and loyalty.

We will exmaine the Top 5 business strategies for managing cost increases as we explore effective communication methods.

1. Understanding the Impact of Rising Costs and Inflation

Inflation affects nearly every aspect of business, from the cost of raw materials to labor and shipping. As a result, the cost of supplies and services needed to run a business often rises, putting pressure on companies to adjust their prices to cover these expenses. To stay afloat, many businesses are forced to pass some of these costs on to their customers. However, frustrated customers may react negatively if they do not understand the reasons behind the price increases.

The first step in handling this situation is understanding which of your expenses have increased and by how much. This information is crucial, not only for your internal decision-making, but also for transparent communication with your customers.

2. Providing a Reasonable Justification for Price Increases

When implementing price increases, it’s essential to be up front with your customers. Many people are aware that inflation is affecting prices across the board, but providing specific reasons related to your industry and business can go a long way in easing customer concerns. Here are some justifications you can reasonably provide:

  • Increased Cost of Raw Materials: If the prices of raw materials or essential goods you require have gone up, explain how these increases directly affect your product pricing.
  • Higher Labor Costs: With labor shortages and increased wage requirements, businesses often need to pay more to retain or hire skilled employees. Explaining this can help customers understand that these expenses contribute to providing consistent quality and service.
  • Rising Shipping and Logistics Costs: Global supply chain disruptions and increased fuel costs have impacted shipping prices. On top of that the USPS recently raised their rates to keep themselves afloat. If shipping plays a significant role in your product costs, explaining this can justify price changes.
  • Improvement in Quality or Service: If your business has invested in higher-quality materials or new technologies to improve the customer experience, communicate this as a value-added reason for increased prices. Let customers see they are not just paying more, but getting more in the process.

3. Communicating Price Increases Effectively and Transparently

Clear communication is vital when addressing price increases. Here are some strategies that businesses can use to convey this message thoughtfully and empathetically:

Use It’s Relevant TV to Reach Customers In Your Business

For businesses with physical locations, we recommend employing a cost-effective communication solution in your business locations. Flyers and bulletin boards don’t cut it. Your television is a great tool for this. The leading Custom TV solution,  It’s Relevant TV, allows you to create and display tailored content on your own in-store TV network, enabling you to communicate key messages directly to customers while they’re on-site.

It’s Relevant TV can be a crucial communication tool that provides several benefits for businesses:

  • Educate Customers on Price Changes: Use in-store screens to provide educational content about why prices have increased. Whether it’s a short message explaining the impact of inflation or a quick note on rising supplier costs, you can ensure that customers get the information you want them to see.
  • Highlight Value and Offer Additional Information: Use these screens to reinforce your products’ qualities or your business’ unique offerings. You can showcase behind-the-scenes footage, quality certifications, or stories about your team to make the customer feel more connected.
  • Engage Customers Without Extra Costs: Traditional advertising can be costly. With It’s Relevant TV, you can deliver valuable information without incurring extra advertising expenses, keeping customers informed in real time and reducing potential sticker shock.

Direct Outside Communication Channels

  • Email Marketing: Sending personalized emails to your loyal customers is a direct way to inform them about upcoming price changes. Highlight the reasons for the increases and express your appreciation for their continued support. Low priced tools like Mailchimp can handle the sending and tracking of your emails.
  • Social Media: Platforms like Instagram, Facebook, X, and LinkedIn allow you to explain changes in a public space where customers can ask questions. This interaction builds transparency and allows customers to feel heard.

Focus on the Value Your Business Offers

Customers are more likely to accept price increases if they feel they’re getting good value in return. Use this opportunity to reinforce your business’s value proposition. Emphasize the quality, durability, and uniqueness of your products, or highlight exceptional customer service and support.

4. Mitigate Price Increases and Manage Customer Expectations

While transparent communication is essential, businesses can also take proactive steps to minimize the impact of inflation on their customers. Here are a few strategies:

  • Implement Incremental Price Adjustments: Instead of a sudden, large increase, consider gradual adjustments over time. This approach can help customers adjust and spread the impact over a longer period.
  • Offer Discounts or Loyalty Programs: Reward loyal customers by offering discounts, loyalty rewards, or perks to show your appreciation. This can offset the impact of price increases and build stronger customer relationships.
  • Find Cost-Saving Alternatives: Look for ways to optimize operations without compromising quality. For example, sourcing materials from alternative suppliers, investing in energy-efficient equipment, or renegotiating contracts with vendors can help reduce costs.
  • Consider Downsizing Products or Services: In some cases, offering a smaller or limited version of a product or service at a lower price can retain budget-conscious customers while still covering your costs.

5. Balance Your Revenue Needs with Customer Satisfaction

In a time of rising costs, businesses must balance the need to remain profitable with the desire to retain customer loyalty. If you squeeze your customers too much, you will lose them.

You are not alone! Transparent communication, reasonable price adjustments, and low-cost communication tools like It’s Relevant TV and even email, can help businesses maintain customer trust. By openly explaining price changes, showcasing the value of products and services, and using thoughtful communication channels, businesses can not only survive inflation but build even stronger connections with their customers.

Whether you’re a local store or a large chain, remember that your approach to these price changes will directly impact customer perception. By employing the right strategies, you can navigate this challenging economic landscape and position your business for sustainable success.

Branded TV Like Gas Stations Have

Have you seen the TVs above the pump at your local gas station? Wonder how that unique quick-hitting network came to be?

Digital Signage at The Pump

Gas stations utilize custom TV software to deliver programming and digital signage to customers as they wait. Whether you have a gas station, retail store, restaurant, car dealership or office, you too can benefit from having a customized TV network in your business.

While most of the gas station tv networks are owned by closed groups and ad-supported, you can create your own TV network and generate additional revenue for your own business by using custom tv platforms like It’s Relevant TV.

Longer Short-Form Content

If your customers are in your business for more than a minute or two, you’re going to want content that’s longer than what you typically see on Gas Station TV Platforms. Most gas stations have content ranging from 10-30 seconds in length, and often repeat their content every few minutes. Businesses benefit more from displaying content that is longer, and that doesn’t repeat so often.

Create Your Own Ad Network

Once you have a custom TV network in place at your business you can take full advantage of it by forming your own ad network. TV networks, billboard companies, newspapers and more have made a fortune off of ads they’ve sold over the years. So why not you? You can use the same principles that television networks have used for years to generate additional revenue for your business regardless of what industry you are in. With something like It’s Relevant TV or Rele.TV you can make your own Ad Network and keep all of the profits!

Ad-Free TV for Your Business

Keep ads out of your business!

Business owners are looking for solutions to remove ads from their TVs. Whether you operate a restaurant, retail location, medical office or car dealership, you’d likely prefer an AD-FREE TV option for your visitors to enjoy. But cable TV is riddled with ads, and streaming services like Netflix aren’t legal to use inside of a business. So what can you use that gets rid of the ads, is legal, and will still entertain and inform your visitors?

There are a few “custom tv” options out there today that can help you achieve these goals. They are all services that have secured content for commercial display to save you from licensing worries, but they are not created equal. The services differ in the following ways:
1. Size of Content Library
2. Variety of Content
3. Cost

If you don’t care to read about all of the details and would rather skip to the punchline, we believe that It’s Relevant and Rele.TV are the best options for Ad-Free TV.

1. Size Matters (for content libraries)

Q: What’s worse than seeing a TV filled with countless ads?
A: Seeing the same programs over and over on an endless loop

Many companies that provide tv services to business operate with a limited library of content. Content is costly, and many of the largest custom TV operators purchase their content to use forever. And they only purchase just enough content in order to keep their expenses low and maximize their profits. This leads to a lot of looping channels, and unsatisfied viewers.

As a business owner you want to find a company that works with TV networks and content producers regularly to make sure you have fresh content year round. The more content they have the less “loopy” you will feel watching the TV.

 

2. The Greater the Variety, the More People You Will Please

No matter what you do you can’t please everyone all of the time. But if you use a TV provider that is only offering a limited set of content, or only a handful of channels to choose from, it’s even harder to make your visitors happy.

Many industry folks think that their visitors want to hear about their industry while they wait. But it’s just not true.

Just because you are at a car dealership waiting for your car to be repaired, or at the doctors office waiting to be seen by a doctor, does not mean you want to hear about car or medical stuff the whole time. People in those situations are typically happier when they can take their minds off of the fact that they have to be there. Location owners can do their visitors a great service by putting a variety of content in front of them.

A lot of services tout their ability to remove outside ads from TV, but they also remove TV programming from the TV at the same time! A lot of times these services are referred to as “digital signage” and they have pretty much tossed the baby out with the bathwater. They use a television to display a looping set of videos or image slides (signage) instead of TV programming. And who wants to watch a sign???

3. Ad-Free Doesn’t Mean It’s Free. You Still Get What You Pay For

The third thing to look out for when selecting an Ad-Free TV provider for your business is cost. Cost is typically the top of the list for most businesses when considering their options, but the TV is one area you do not want to skimp on.
Here’s why:
1) The TV shapes visitors impressions of your business environment.
2) The TV can be a great tool to communicate with your visitors.
3) What’s on the TV can generate more business for you, or take business away.
4) Positive waiting experiences lead to better online reviews.

A lot of business owners gravitate towards “Free TV Services” for their businesses. And who wouldn’t want something for free? Well the old saying “you get what you pay for” holds true here. Free TV services typically have limited content, and are often ad-supported. And if you can’t control the content and/or advertising, it’s not worth it. Not even for “free”.

There are a number of services you can find for under $100 a month that will give you better content, an ad-free experience, and provide ways to promote your own business on the TV. We recommend taking a look at It’s Relevant TV and Rele.tv for feature-rich ad-free TV options.

These platforms include licensed television shows without the commercials that usually accompany them. So the content is high quality, but the focus remains on you, and providing your visitors with a great experience. And unlike the majority of television, these are built for your business, not for advertisers.

Using a Smart TV as a Cable Alternative in Your Medical Office

Are you looking to get rid of cable TV in your medical office or waiting room? You don’t even need a cable box anymore with so man affordable smart TVs out there now. More and more owners and office managers are becoming grossly aware of cable’s rising costs. Their monthly cable bills just aren’t worth the mediocre content and the risk of upsetting patients. With a smart TV armed with choice apps, you have much more control over your TV’s content. Content, in this case, is really what makes a smart TV stand out over cable; because what you choose to put on your TV will determine its success.

It’s Relevant TV is the Best Smart TV App for your Medical Office

It’s Relevant TV is the TV programming you were looking for when you decided to get rid of cable. IRTV has the content (half-a-million videos), the variety, (40+ categories), the customizability (upload your own videos & messaging), and features such as social media integration and Competitive Ad Block.

In 10 Words or Less: It’s Relevant is innovative TV that visitors enjoy watching.

It’s Relevant TV sets itself apart from waiting room TV software that is strictly medical, or boasts “patient education videos.” For reasons described in this article, you might be surprised to learn that well-intended medical content does more harm than good. It all boils down to patients finding medical content boring, or even graphic and unsettling at times; which if you’re stuck in a waiting room for however-long, it can be pretty stressful – especially if it loops every 5 minutes. Medical-related content can be appealing to doctors and office managers looking to put something “fitting” on their waiting room TVs, but they get carried away and forget that visitors most often find it a lot less interesting than they do.

TV Tip: Don’t fall for the “Free Waiting Room TV” scam.

The Smartest Thing you can do with your Smart TV

The It’s Relevant TV app is the best in custom television for medical office waiting rooms because it’s patient-focused, and designed to generate success for your practice. Start your search at itsrelevant.com, chat with the TV experts there, and see what a custom TV network can mean for your waiting room. It’s Relevant is available on many smart TVs including Amazon’s Fire TV, Apple TV and Roku.

Related: “Top 3 Waiting Room TV Services for Medical Offices.

Retail Digital Signage: What Can You Do With The TV In Your Store?

As technology grows, more and more business owners are exploring their options when it comes to retail digital signage. Nowadays, it isn’t uncommon to see TVs in clothing stores, furniture outlets, and shopping centers; wherever people tend to gather, you can usually count on a TV screen being close by — that’s because TVs are eye-catching, and strangely comforting. Forward-thinking business owners using that to their advantage and building retail TV networks for their stores. This article takes a closer look at the technology that is taking retail digital signage to a whole new level.

Retail Digital Signage: How Effective is it?

The average adult is believed to watch about 4 hours of TV a day. That’s a lot of screen time. But because of that, human beings are naturally drawn to colorful, moving, or otherwise animated displays. Often when we see a TV, our guard is lowered — if only for the sake of seeing what’s on, and choosing whether or not to keep watching. Unlike banners or traditional paper signage, digital signage is bold and inviting. People notice it more, for obvious reasons, and all it takes is a properly-placed TV to host it.

How do you Get Customers to Engage with What’s on Your TV?

Getting customers to notice the TV and watch the TV are two very different things. That brief window of opportunity when they notice the TV and are choosing whether or not to keep watching is the golden moment. What determines their choice usually relies on a few factors:

1.) What’s on the TV? Obviously, this is the most important part. “Digital signage” users tend to just show ads that showcase sales, or reminders for customers to sign up for X or become a member of Y. This is smart, and it’s a great way to utilize the TV, but if all you’re showing is JUST marketing messages, your customers will see it as “just another ad” and tune it out. However, the solution to this is easy; instead of using digital signage, create a custom TV network. A custom TV network will mix in fun and entertaining videos with your marketing messages and your customers will be MUCH more receptive to your ads.

2.) Where is the TV on display? Second to what’s on the TV is where you choose to put it. Is it hanging on a crossroads pillar between sections? Is it part of a living room set acting as the TV? Or is it above the checkout for customers to see while waiting in line? All of these are great. You want it to be in a place that customers can consume what they are watching for more than a few seconds before feeling they are obligated to move.

3.) How are your customers feeling? This one is slightly more difficult to account for, but what’s going on inside a customer’s head plays a big part in whether or not they’re receptive to your messaging. Are they upset? Annoyed? Or bored? A captive audience doesn’t mean that they’re appreciative of your ads. Echoing point #1, mixing in content that might uplift a customer’s mood or alleviate their boredom can go a long way towards improving visitor experience, which improves your chance of making an extra sale.

The Best way to Utilize Retail Digital Signage

You might have gathered that the best way to use retail digital signage is by combining your marketing messages with content that your customers will enjoy watching. Not just any content; you want content that is fun, interesting, and not-necessarily related to your brand, but will put your visitors in a purchasing mindset. Ideally, you also want that content to be on the short-side, since your customers are mostly lingering and waiting. You want videos that anyone can start/stop watching at any time, and are short enough that people are more likely to see something that interests them.

Shorter Videos = More Variety.

Accomplishing this through retail digital signage alone is nearly impossible, that’s where a retail TV network comes in handy. A retail TV network combines the best aspects of digital signage + television; bringing them together in a unique and effective way. Imagine your digital signage board being part ad, and part TV; with occasional ads playing in between or next to engaging videos. That’s how It’s Relevant TV approaches retail TV networks.

The Best Retail TV Network is It’s Relevant TV

It’s Relevant TV licenses over half-a-million short-form videos spread across 40+ customer-favorite categories. As a store owner, you don’t need to being anything to the table except for your own goals and aspirations. It’s Relevant TV allows you to easily create marketing messages — which you can upload into the system and have play alongside countless entertaining videos. The technology is fully-automated, meaning that you can set-it and forget-it knowing that your TVs are delivering a mix of ads + interesting content. Additionally, It’s Relevant can be used to promote your social media, or barter ad space to other local businesses in order to generate even more revenue.

IRTV is the most feature-rich custom TV network on the market. Chat with the television experts at itsrelevant.com and get an online Zoom demo to learn more.