Artificial Intelligence (AI) has become a game-changer in various industries, and its impact on businesses is profound. For marketers, AI tools like ChatGPT are simplifying tasks, enhancing strategies, and driving better results.

A standout example of AI integration in business is It’s Relevant TV, the first TV service to incorporate AI to deliver customized TV experiences for customers and visitors. This innovative use of AI, first built by the team in 2015, not only improves the business atmosphere but also leads to increased revenues. Let’s take a look at how AI is making a difference in businesses.

The Role of AI in Modern Marketing

AI is revolutionizing marketing by automating repetitive tasks, analyzing vast amounts of data, and providing insights that were previously unattainable. ChatGPT, a sophisticated language model developed by OpenAI, is at the forefront of this transformation. It assists marketers in various ways:

1. Content Creation: Generating engaging content for blogs, social media, and email campaigns.
2. Customer Support: Providing instant responses to customer inquiries, improving service efficiency.
3. Data Analysis: Analyzing customer behavior and preferences to tailor marketing strategies.
4. Campaign Optimization: Offering insights and recommendations for enhancing marketing campaigns.

It’s Relevant TV: Pioneering AI in TV Services

It’s Relevant TV stands out as the first TV service to harness AI, providing a unique and relevant viewing experience. By integrating AI, It’s Relevant TV offers businesses a cost-effective service that enhances customer engagement and satisfaction. The technology IRTV has built allows their customers to “set it and forget it” – defining preferences for content and promotions and allowing their system to do the rest, producing endless non-looping content that can play for years on ened without the need for further input.

AI-Powered Custom TV Experiences

1. Personalized Content: IRTV’s AI algorithms take in viewer preferences and select content that is most likely to engage and entertain. This ensures that the programming is always relevant to the audience.
2. Non-Looping Playback: The AI monitors each individual television within the It’s Relevant TV Networks to insure that the playback never becomes repetitive.
3. Real-Time Updates: The AI continuously updates the content in real-time, ensuring that viewers always have access to fresh and interesting videos from It’s Relevant TV Partner TV Networks.

Benefits of AI Integration in It’s Relevant TV

Enhanced Business Atmosphere

• Engaging Waiting Areas: By providing personalized and engaging content, It’s Relevant TV transforms waiting areas into pleasant spaces, reducing perceived wait times and improving customer satisfaction.
• Relaxing Break Rooms: Employees benefit from entertaining and relevant content during their breaks, creating a more enjoyable and relaxing environment, while making sure all content meets the company standards.
• Welcoming Retail Spaces: In retail environments, engaging content helps to create a welcoming atmosphere that encourages customers to stay longer and buy more.

Increased Revenues

• Customer Retention: Engaged and satisfied customers are more likely to return, leading to increased customer loyalty and repeat business.
• Upsell Opportunities: It’s Relevant TV content can include promotions and advertisements tailored to the audience, driving additional sales.
• Positive Reviews: A better customer experience translates to positive reviews. This day in age reviews are often the lifeblood of a business. Better reviews lead to greater discovery.

Cost-Effective Marketing Solutions

• Affordable Subscription: At just $89 a month, It’s Relevant TV offers an affordable alternative to traditional advertising channels, providing continuous, in-store marketing without the high costs associated with TV commercials or print media.
• High ROI: The low subscription fee coupled with the increased engagement and sales opportunities provides a high return on investment for businesses.

Real-World Impact: Success Stories

Many businesses have already experienced the benefits of integrating AI through It’s Relevant TV. Here are a few common ares of success:
• Automotive Dealerships: Showrooms have reported increased customer satisfaction and sales by showcasing relevant promotions and entertaining content.
• Healthcare Facilities: Waiting areas have become more enjoyable for patients, leading to improved reviews and higher patient retention rates.
• Retail Stores: Customers spend more time and money in stores, influenced by the engaging and informative content, resulting in increased customer spend.

AI is transforming the way businesses operate, especially in marketing. Tools like ChatGPT are making it easier for marketers to create content, analyze data, and optimize campaigns. It’s Relevant TV takes AI integration to the next level by providing businesses with a custom TV platform that enhances customer experiences and drives revenue growth.

It’s Relevant TV is an invaluable tool for any business to embrace AI in a very non-threatening way.

The simple and innovative offering can improve the business’s atmosphere and boost its bottom line. If you have been toying with the idea of using AI in your business, It’s Relevant TV is a great starting point. Their team, combined with their innovative technologies, will be able to transform your TV into a useful tool for your business.

In the ever-evolving landscape of franchise restaurants, creating a memorable and delightful customer experience is key to getting your patrons to come back again and again. One innovative solution that’s making waves in this industry is It’s Relevant TV—a versatile platform that not only transforms the dining atmosphere but also boosts sales, social sharing, and customer satisfaction. Let’s delve into how top franchise restaurants can leverage It’s Relevant TV to achieve these goals.

Blocking TV Commercials of Competitors

One of the most significant advantages of It’s Relevant TV is the ability to control and customize the content displayed on your restaurant’s screens. Imagine having the power to block TV commercials of competitors, ensuring that your customers are not being attracted to a restaurant down the street. Nothing worse than having a customer sitting, enjoying their meal to then see a cheaper similar dish somewhere else. It doesn’t matter if your food is superior, a TV ad can implant an idea in the head of your customers at the worst possible time.

Interactive Promotions Powered by QR Codes

Incorporating technology into the dining experience is a surefire way to engage today’s tech-savvy customers. Its Relevant TV facilitates this through interactive promotions powered by QR codes. By strategically placing QR codes on the screens, franchises can seamlessly connect customers to exclusive deals, loyalty programs, or online surveys. These QR code promotions not only enhance customer engagement but also gather valuable data that can be used to better understand your customers, and refine your marketing strategies.

Showcase Your Own Videos and Commercials

Franchise restaurants often have their unique branding and messaging that they want to convey to their customers. Its Relevant TV understands this need and allows franchises to integrate their own videos and commercials into the programming seamlessly. This feature enables restaurants to reinforce their brand identity, showcase new menu items, highlight special promotions, or even share their philanthropic efforts. The ability to mix in-house content with the platform’s network TV content provides a versatile and dynamic way to connect with customers. Think of it like blocking out the commercials from the outside world and putting in your own.

Access to a Vast Content Library

It’s Relevant TV boasts an extensive library of licensed TV programs, with over 500,000 episodes. This treasure trove of content ensures that your restaurant can offer a diverse range of entertainment to cater to the preferences of various patrons. Whether it’s sports, news, cooking shows, or kid-friendly content, you can provide a well-rounded viewing experience that keeps customers engaged and entertained throughout their visit.

Centralized & Localized Controls

The platform is unique in that there are two layers of controls; corporate and local. The corporation can control the messaging, and aspects of the programming from the central office. At the same time the local management can make changes to their individual or groups of locations. This allows coordinated messaging across the country with the simultaneous ability to promote things of local relevance.

Creating a Better Customer Experience and Increasing Sales

Ultimately, the integration of It’s Relevant TV into your franchise restaurant can lead to a host of benefits:

1. Enhanced Customer Experience: The ability to curate content, block competitor ads, and promote interactive experiences keeps customers engaged and entertained, making their visit more enjoyable.

2. Increased Sales: By strategically utilizing QR code promotions and showcasing your own videos and commercials, you can drive sales and boost revenue.

3. Improved Branding: Having It’s Relevant TV’s platform design allows you to reinforce your brand identity, making your franchise restaurant stand out in the minds of your customers.

4. Data-Driven Insights: The data gathered through interactive promotions can provide valuable insights into customer behavior, helping you refine your marketing strategies and offerings.

5. Corporate / Local Controls: A hybrid approach to make sure the TVs in each of your locations are doing all they can do. Make global and local changes to programming, promotions and social media.

It’s Relevant TV is a powerful tool that empowers franchise restaurants to create a better customer experience, increase sales, and build a strong brand presence. With features like content customization, QR code promotions, and access to a vast content library, franchise owners have the means to stay competitive in an ever-changing market while delighting their patrons with an unforgettable dining experience. Embracing innovative solutions like It’s Relevant TV can be the secret ingredient to your franchise restaurant’s success.

Cable and satellite TV providers have been known to raise their rates year after year, leaving many customers frustrated and seeking alternatives. According to a report by Leichtman Research Group, the average monthly cost of cable and satellite TV services in the US increased by 74% between 2000 and 2020. In this article, we will explore why cable and satellite providers tend to raise their rates and the impact of these increases on customers.

If you operate a business it can be really tough to find a TV solution that is affordable, legal, and can positively impact your business.

Why do cable and satellite providers raise their rates?

There are several reasons why cable and satellite providers raise their rates. One of the main reasons is the rising cost of programming. Providers have to pay fees to carry channels and content from broadcasters and content creators. As the cost of programming increases, providers pass on the cost to customers through rate increases.

Another reason for rate increases is the investment in new technologies and equipment. Providers need to continually invest in new technologies and equipment to improve their services and stay competitive. These investments come at a cost, and providers often pass on the cost to customers through rate increases.

Finally, and most commonly, providers tend to raise their rates to improve their profitability. Cable and satellite providers operate in a highly competitive market, and once they have you subscribed it is easy for them to raise your bill. Most subscribers will not notice the bump in their rates until months after it starts. And even then the majority of subscribers will stay subscribed despite the rising cost.

Impact on customers

The annual rate increases by cable and satellite providers can have a significant impact on customers. According to a survey by Consumer Reports, 30% of cable and satellite TV customers who were surveyed said they were not satisfied with their service, primarily due to the cost.

The impact of rate increases is also felt by customers who remain with their providers. As rates continue to increase, customers may be forced to make difficult choices, such as cutting back on other expenses or reducing the number of channels they subscribe to. For some customers, the annual rate increases may be the last straw, leading them to cancel their subscriptions and seek alternatives such as streaming services.

Alternatives to cable and satellite TV

As the cost of cable and satellite TV services continues to rise, customers are increasingly looking for alternatives. One popular alternative is streaming services, which offer a wide range of content at a lower cost than cable and satellite TV services. According to a survey by Deloitte, 80% of US consumers subscribe to at least one streaming service, with 55% subscribing to two or more services.

Another alternative is over-the-air TV, which provides access to local broadcast channels for free. Customers can purchase an antenna and receive local channels in high-definition quality without paying a monthly subscription fee.

But what if you are a business?
You might be surprised that businesses have even less options. Netflix, Hulu and even YouTube are not permitted to be used inside of businesses, but there are a few alternatives that have come up in the past few years to fill a business’ need for quality licensed TV.

Alternatives for Business TV Customers

There are two alternatives to Cable and satellite TV for businesses:
1) Digital Signage
2) Custom TV Networks

Digital signage is exactly what it sounds like. They transform your TV into a digital sign. This can be great if your visitors are only at your location for a 20-30 seconds, but it can be very boring if placed in a waiting room or in an area that customers have to be for an extended period of time.

Custom TV Networks on the other hand contain fully-licensed television shows, designed to be played inside of businesses. The pioneer, and current industry leader of such networks is It’s Relevant TV who also operates RELE.TV. These networks combine the entertainment value of broadcast TV with the marketing power of digital signage and custom videos.

Advertising your business is one of the most important aspects of marketing that can increase sales, brand recognition and customer loyalty. Without advertising, your company’s products and services can easily go unnoticed. Advertising helps you build relationships with potential and existing customers, expand your reach and create a positive public image.

Here are the Top 20 things you can advertise about your business:

1. Affordable prices
2. High quality products
3. Innovative services
4. Customer satisfaction
5. A welcoming environment
6. Wide selection of items
7. Fast delivery
8. Loyalty programs and rewards
9. Easy exchanges/returns
10. Special discounts
11. Online store
12. Money back guarantee
13. Free or inexpensive shipping
14. Exclusive offers
15. Partnerships and affiliations
16. Accessible customer service
17. Unique features
18. Multiple payments options
19. Eco-friendly policies
20. Attention to detail / welcoming customer feedback

Where Should You Advertise?

Now that you have a few ideas of what you could advertise, where should you put your messaging? The best places to advertise a business depend on the type of business and the target market. Online advertising, directories, search engines, social media, television and radio, billboards and banners, print magazines and newspapers, and sponsored events are all great places you can put advertising dollars to get results.

What Does Advertising Cost?

Advertising costs can vary significantly depending on the type of advertising, the target audience, the platform, and the region. The average cost for just one ad can range from as little as a few dollars to hundreds or even thousands. The important thing is to measure your ROI (Return On Investment). It’s OK to pay $1,000 for an ad if that ad draws in $10,000 of business. But it’s not OK if an ad costs you $10,000 and only brings you $1,000 of business. 

Where Can I Advertise for Free?

There are many websites and services that allow you to advertise for free, including but not limited to Craiglist, Google My Business, Facebook Marketplace, and YouTube. Additionally, there are a variety of product- or service-specific services that allow you to advertise for free, such as Amazon Services and eBay Classifieds. Social media sites such as Instagram and Twitter also provide ways to promote yourself without spending money.

If you have your own custom television network in your business you can advertise on your TV for free.

A lot of businesses are switching from Cable TV over to platforms like It’s Relevant TV in order to lower their TV bills, while taking control of what shows up on their TV. New technology has allowed this switch to take place and it really opens up a value piece of real estate for your advertising promotions.

With the right advertising tactics, you can boost sales and make your business stand out from your competitors. By showcasing your brand in front of potential customers, you can make the buying process easier and inform potential buyers, which in turn leads to more sales. Additionally, you can use advertising to draw attention to new products, offers and upcoming events, so customers have more of an incentive to purchase your product or service.

Advertising also helps you create a strong brand identity. With advertising, you can create a message that resonates with your target audience, so it’s easier for customers to recognize and remember your brand. You can also use advertising to differentiate yourself from your competitors, and showcase the unique aspects of your company that can help you stand out from the rest.

Finally, advertising can be used to improve customer loyalty. When customers are exposed to advertising, they get the sense that the company values their patronage, which encourages them to continue to support the business. Additionally, advertising can give customers an incentive to share their experiences with others, which can further spread the word and encourage more business.

In summary, advertising is a key component to the success of any business. Advertising helps increase sales, differentiate your brand, build brand identity and create customer loyalty. By utilizing the right advertising tactics, you can help your business grow and make a positive impact on your target customers.

Your waiting room is the gateway to your practice. When patients visit they base their satisfaction not just on the care you provide, but also on the environment you provide. Delivering a superior patient experience can be challenging, especially when it comes to creating comfortable patient waiting rooms. TV’s are an integral part of any modern medical office and it’s important to understand the Top 10 priorities for medical offices, when designing your waiting room experience.

1. Professionalism

Providing a professional environment for patients is of the utmost importance for medical providers. Patients for trust in their doctors, not just from the level of care they receive, but the environment in which they are treated. Displaying  inappropriate TV shows and films can create an uncomfortable atmosphere which can undermine what a medical provider is trying to accomplish. And Cable TV and online streaming services have much more inappropriate content than you may think.

2. Compliance

Keeping up with government requirements and regulatory protocol is important to running a successful practice. Cable TV is often not compliant with certain regulations and isn’t built with a medical office in mind.

3. Communication

Selecting specific content that relates to a medical provider’s specialty can be a great way to communicate to patients how their health is connected to their lifestyle. Using a TV in your waiting room or exam rooms is a great way to communicate with your patients.

4. Stress Free

Watching worry-free and appropriate content helps to reduce anxiety and stress levels in the patient. A cooking show, music video or celebrity interview can go a long way to easing peoples’ minds as they wait. Controlling what’s on the TV allows you to create a stress-free environment.

5. Entertainment

Entertainment is important in a medical environment. You don’t want people to be bored while they wait, or to feel like they are spending too much time waiting in your office. Being able to provide patients with a variety of content helps to keep them interested in waiting for their appointment or procedure to start.

6. Staying up to Date

Having the latest news on the TV is actually quite valuable. But not the kind of news you find on 24/7 news stations on cable. Medical offices need to have filtered news that is up to date, but won’t be off-putting to their patients. Companies like It’s Relevant TV and RELE.TV provide filtered news content for medical offices.

7. Branding

Your brand is important. This ties into the 1st point of professionalism. Having your logo on the wall, the front desk or on the TV is a great way to show the strength of your brand.

8. Educational

Being able to provide educational content related to the services you provide or specific specialties can help patients understand more about what you do. It can help them become more comfortable in your environment. But you don’t want to go overboard “over educating” them. It’s important to have a balance between providing helpful information, and giving patients too much– causing them added anxiety about being at your office.

9. Safety & Preventative Care

Content that provides tips and other elements of preventive care can be an important part of the patient experience. That’s where patients can leave the office with a few helpful action items in mind. During the peak of COVID-19, many offices moved to provide information on how to prevent the spread of the virus. Videos about proper hand washing, and social distancing were great examples of ways patients could act better to avoid getting the virus. Today many of these messages remain relevant.

10. Cost Saving

Investing in a platform like It’s Relevant TV can help to save costs related to content. By choosing from their huge library of content that is categorized and customizable to match what your patients enjoy watching, you can minimize costs that can be otherwise associated with cable subscriptions or individual streaming services. It’s Relevant does not require a cable or satellite subscription to work so you can cut the cord.

In conclusion, it’s important for a medical office to control what’s on their TV. This can help create a professional environment, as well as provide educational content. Investing in a platform like It’s Relevant TV for Medical Offices can help to save costs related to content while avoiding risks and retaining the professional atmosphere needed.