In the highly competitive world of automotive sales, dealerships are constantly searching for ways to improve customer experience, boost sales, and streamline their marketing efforts. Especially now, with high interest rates and lease prices, dealerships need as much positive marketing as they can get to close the sale. One innovative solution that has been gaining traction is the use of customized television displays.

Once called “digital signage” the new form of this service has really evolved. It’s Relevant TV, one of Automotive News’ Top Picks for Car Dealership TV, pioneered the new model, combining licensed TV programming and powerful marketing tools to enhance both the sales and service areas of a dealership.

Here’s a deeper dive into how It’s Relevant TV can change a dealership’s sales process, all starting at $89 a month.

Top 7 Ways to utilize It’s Relevant TV in Your Dealership

Sales Area:
1. Engage: Place It’s Relevant TV screens in the showroom to entertain and inform customers as they browse vehicles. Display a mix of engaging content such as local news, weather updates, trivia, and entertainment, along with your promotional videos and special offers.

2. Highlight Inventory and Promotions: Showcase the latest models, special financing options, and current promotions. This not only keeps customers informed but also encourages them to ask about specific deals.

3. Customer Testimonials: Play videos of satisfied customers sharing their positive experiences. This can build trust and influence potential buyers who are still making their decisions.

Service Area:
4. Inform and Entertain: Waiting for vehicle maintenance can be tedious. Use It’s Relevant TV to provide engaging content that makes the wait more pleasant. Include segments on vehicle care tips, service specials, and loyalty programs.

5. Promote Additional Services: Inform customers about additional services such as detailing, tire rotation, and seasonal check-ups. Highlighting these services can lead to increased sales and customer retention.

6. Enhance Customer Loyalty: Display information about loyalty programs, referral bonuses, and exclusive events. This can encourage repeat business and build a stronger customer base.

7. Promote the Sales Department: Spotlight the latest and greatest new vehicles, enticing your service customer to lease or buy a new vehicle. This is a great place to promote payment forgiveness and lease buyouts.

Cost-Effective Marketing

Starting at just $59 a month, It’s Relevant TV offers a cost-effective alternative to traditional, more expensive promotional channels like TV commercials, radio ads, and print media. Here’s how it compares:
• Low Overhead: Traditional advertising mediums can cost thousands of dollars per month with limited, short-term reach. In contrast, It’s Relevant TV provides continuous, in-store marketing for a fraction of the cost.
• High ROI: The low subscription fee yields high returns through enhanced customer engagement and increased sales opportunities. With targeted messaging and captivating content, dealerships can see a significant impact without breaking the bank.

Flexibility and Ease of Operation

Customizable Content: It’s Relevant TV allows dealerships to tailor content to their specific needs. Whether promoting new car models, highlighting service specials, or sharing customer testimonials, the content can be easily customized to match your marketing goals.

Set It and Forget It: Once set up, It’s Relevant TV requires minimal maintenance. The automated scheduling feature means you can plan content in advance and let the system do the work, freeing up valuable time for your staff to focus on customer interactions.

Real-Time Updates: Easily update content in real-time to reflect new promotions, seasonal offers, or important announcements. This ensures that your messaging is always current and relevant.

User-Friendly Interface: The platform is designed for ease of use, with an intuitive interface that makes it simple to upload and schedule content. Even staff with limited technical skills can manage the system efficiently.

In the competitive automotive market, creating an engaging and informative environment for customers is crucial. It’s Relevant TV provides a versatile, cost-effective solution that enhances both the sales and service areas of your dealership. For just $59 a month, you can transform your location TVs into ever-changing displays that entertain, inform, and ultimately drive sales.

By leveraging It’s Relevant TV, dealerships can not only improve the customer experience but also increase their marketing efficiency, leading to greater customer satisfaction and higher sales. Embrace this innovative solution and watch your dealership thrive in today’s fast-paced market.

In the competitive landscape of business television services, It’s Relevant TV stands out as a premier choice, akin to HBO in terms of quality, variety, and ad-free programming. Offering an extensive library of content, no outside advertising, and an affordable subscription, It’s Relevant TV provides businesses with a top-tier service that transforms the customer experience and boosts engagement.

A Vast and Varied Content Library

Much like HBO/MAX is known for its diverse and high-quality programming, It’s Relevant TV boasts one of the largest and most varied content libraries in the business television market. With over 500,000 videos spanning 60+ categories, businesses can offer their customers an engaging and dynamic viewing experience.

Category Highlights

Entertainment: From comedy clips to lifestyle segments, the entertainment options are vast and varied.

Educational: Informative videos on health, wellness, and general knowledge keep viewers engaged and informed.

News & Weather: Customized national/international news and weather, including video news in English ad Spanish, insuring the content is always up to date and relevant to the audience.

Constant Updates

Continuous Updates: The non-looping content library is updated hourly, guaranteeing that viewers always have access to the latest and greatest material.

Dynamic Programming: AI-assisted program scheduling keeps the content fresh and engaging, much like HBO/MAX’s lineup of new releases and exclusive premieres.

No Outside Advertising

One of the standout features of It’s Relevant TV is its commitment to providing an ad-free experience. Unlike many other business TV services that inundate viewers with outside advertisements, It’s Relevant TV focuses solely on content that benefits the business and its customers.

Enhanced Viewer Experience

Ad-Free: With no outside advertising, viewers can enjoy uninterrupted, high-quality content, making their experience more enjoyable and less frustrating.

Business-Centric Messaging: Instead of third-party ads, businesses can display their own promotions, announcements, and messages, directly engaging with their customers and enhancing their brand presence.

Higher Customer Satisfaction: An ad-free environment with content variety is more pleasant and relaxing, leading to higher customer satisfaction and positive reviews.

Brand Control: Businesses maintain full control over the messaging, ensuring that all content aligns with their brand values and marketing goals.

Low-Cost, High-Value Service

Affordability is another key aspect where It’s Relevant TV excels. Starting at $89 a month with licensed TV content and $59 without, businesses can access this extensive and dynamic service, making it an incredibly cost-effective solution compared to traditional advertising methods and other TV services.

Affordable Subscription: At a fraction of the cost of traditional TV commercials or print ads, It’s Relevant TV offers continuous in-store marketing.

High ROI: The combination of engaging content, increased customer dwell time, and the ability to promote in-house products and services leads to a high return on investment.

Customizable Content: Businesses can tailor the content to suit their specific needs, ensuring it resonates with their target audience.

Easy Management: The user-friendly platform allows for easy updates and scheduling, making it simple for businesses to keep their content fresh and relevant.

A Business Game-Changer

Just as HBO/MAX has transformed the home entertainment landscape, It’s Relevant TV has revolutionized business television. By offering a vast library of constantly updated, ad-free content at a low cost, It’s Relevant TV helps businesses create a more engaging and enjoyable environment for their customers and employees.

Engaging Waiting Areas: Transform dull waiting rooms into dynamic, entertaining spaces.

Productive Break Rooms: Provide employees with a variety of engaging content to help them relax and recharge.

Welcoming Retail Spaces:
Create an inviting atmosphere that encourages customers to stay longer and explore more.

Higher Customer Retention: Engaging content keeps customers coming back, fostering loyalty and repeat business.

Boosted Sales: The ability to promote in-house products and services directly to a captive audience can lead to increased sales.

It’s Relevant TV is truly the HBO of business television services, offering an unmatched combination of diverse content, ad-free viewing, and affordability. For businesses looking to enhance their environment, improve customer satisfaction, and drive sales, It’s Relevant TV provides a top-tier solution that delivers significant value. Embrace this innovative service and watch your business thrive.

In today’s digital landscape, social media is a critical tool for businesses looking to grow their customer base, improve brand visibility, and increase revenue. However, managing social media can be a double-edged sword. Done right, it can bring tremendous benefits to your bottom line, but if left unchecked or mismanaged, it can damage your reputation. One of the biggest challenges businesses face is finding effective ways to promote their social media channels to gain followers, without opening themselves up to the risks associated with public comments, ratings, or bad reviews.

Enter It’s Relevant TV—a customizable in-location TV platform that promotes your business’s social media content, directly targeting the customers physically present in your space. This article explores how It’s Relevant TV (IRTV) helps businesses increase their social media followers, avoid the pitfalls of public feedback, and connect with the right audience.

The Power of Social Media for Business Growth

Social media has become a cornerstone for business success, offering a direct line to consumers that allows brands to engage, promote, and build relationships. A well-curated social media presence can:

• Drive customer loyalty.
• Encourage word-of-mouth marketing.
• Increase brand awareness.
• Positively impact sales.

However, social media can also pose significant challenges. The very platforms that can help build your brand are also places where customers can leave negative reviews, post critical comments, and give low ratings that could hurt your business’s reputation.

The truth is, social media can influence a business’s bottom line—positively when done right, but negatively if left unmanaged or exposed to harmful interactions. This is where It’s Relevant TV becomes a game-changer.

Promote Social Media Without the Risks of Public Feedback

One of the biggest advantages of It’s Relevant TV is that it only displays the posts that your business makes. Unlike traditional social media platforms, IRTV doesn’t show public comments, reviews, or ratings. This means businesses can promote their social media content in a controlled environment, free from the risk of negative or inappropriate public feedback.

Here’s how It’s Relevant TV ensures your business can leverage social media without taking on unnecessary risks:

• No public comments: Avoid the risk of displaying harmful comments that could damage your brand.
• No bad reviews or ratings: Promote your best content without the fear of showcasing low ratings that might turn potential customers away.
• Full control of messaging: Only your business’s curated content appears, allowing you to craft your brand story without distractions or interruptions.

In other words, It’s Relevant TV provides a safe and controlled way to encourage customers to follow your social media channels, boosting your reach without the headache of worrying about negative feedback on display.

Target Your Ideal Audience: Customers in Your Business

One of the most effective ways to grow your social media following is by targeting people who are already engaged with your business—and there’s no better audience than the customers who have physically been in your space. It’s Relevant TV delivers your social media content to this ideal audience, right in your place of business.

Why target in-location customers?

• They are more likely to return: Customers who are in your business have already shown interest in what you offer, making them more likely to return in the future.
• They are more likely to engage on social media: Because they’ve visited your business, these customers are more inclined to follow your social media accounts, engage with your content, and share their experiences with friends and family.
• They are great advocates: A customer who has already experienced your business firsthand is more likely to recommend you to their social circles, amplifying your reach through word-of-mouth referrals.

By targeting customers while they are in your store, waiting room, or office, It’s Relevant TV ensures that your social media promotions are seen by people who are primed to engage with your brand. This highly targeted approach helps businesses convert visitors into loyal followers, which can result in increased social media activity, sharing, and, ultimately, more business.

Move Beyond the “Follow Us on Social Media” Sign

Gone are the days when a simple “Follow us on Facebook” sign near the checkout counter or front door was enough to attract attention. In today’s fast-paced world, people are constantly distracted by their smartphones, making it more difficult to grab their attention with static signage. Instead, they are drawn to digital screens, especially those displaying engaging, informative, or entertaining content.

This is why It’s Relevant TV is such a powerful tool—it taps into your customers’ natural tendency to look at TV screens, delivering your custom social media messages in an engaging way. While waiting in line, sitting in a lobby, or browsing in-store, customers will be exposed to eye-catching, branded social media content that encourages them to follow your accounts.

Why TV content works better than signs:

• Dynamic and engaging: Moving images and videos capture attention more effectively than static signs.
• High visibility: The TV is often the focal point in waiting rooms and lobbies, meaning your content will be seen.
• Integrated messaging: Customers are more likely to notice and engage with your social media promotions when they are seamlessly integrated into the TV content they are already watching.

With It’s Relevant TV, businesses can ensure that their social media promotion goes beyond static signage and becomes an integral part of the in-location experience.

Elevate Your Business, Grow Your Social Media, and Increase Your Reach

By incorporating It’s Relevant TV into your business, you can:

• Promote your social media channels in a controlled, risk-free environment, ensuring only your best content is displayed.
• Target in-location customers who are more likely to engage with your social media accounts, return to your business, and refer friends and family.
• Move beyond outdated methods of promoting your social media channels, such as signs, and use dynamic TV content that grabs attention and encourages action.
• Increase your social media followership organically by reaching the right people—those who are already interested in your business.

The Bottom Line: Social Media Can Be Incredible… When Done Right

Social media has the power to make or break a business. With the right tools, you can promote your social media content to the right audience, boost your follower count, and engage customers in meaningful ways. However, businesses must be careful to avoid the risks of public feedback that can negatively impact their reputation.

It’s Relevant TV offers the perfect solution, providing a safe, controlled, and highly effective way to grow your social media presence. By targeting your in-location customers and displaying only your curated content, you can maximize your social media impact without the worries that come with public reviews, ratings, or negative comments.

Incorporating It’s Relevant TV into your business strategy will elevate your social media game, increase your customer reach, and ultimately drive more traffic to your business, both online and offline.

Artificial Intelligence (AI) has become a game-changer in various industries, and its impact on businesses is profound. For marketers, AI tools like ChatGPT are simplifying tasks, enhancing strategies, and driving better results.

A standout example of AI integration in business is It’s Relevant TV, the first TV service to incorporate AI to deliver customized TV experiences for customers and visitors. This innovative use of AI, first built by the team in 2015, not only improves the business atmosphere but also leads to increased revenues. Let’s take a look at how AI is making a difference in businesses.

The Role of AI in Modern Marketing

AI is revolutionizing marketing by automating repetitive tasks, analyzing vast amounts of data, and providing insights that were previously unattainable. ChatGPT, a sophisticated language model developed by OpenAI, is at the forefront of this transformation. It assists marketers in various ways:

1. Content Creation: Generating engaging content for blogs, social media, and email campaigns.
2. Customer Support: Providing instant responses to customer inquiries, improving service efficiency.
3. Data Analysis: Analyzing customer behavior and preferences to tailor marketing strategies.
4. Campaign Optimization: Offering insights and recommendations for enhancing marketing campaigns.

It’s Relevant TV: Pioneering AI in TV Services

It’s Relevant TV stands out as the first TV service to harness AI, providing a unique and relevant viewing experience. By integrating AI, It’s Relevant TV offers businesses a cost-effective service that enhances customer engagement and satisfaction. The technology IRTV has built allows their customers to “set it and forget it” – defining preferences for content and promotions and allowing their system to do the rest, producing endless non-looping content that can play for years on ened without the need for further input.

AI-Powered Custom TV Experiences

1. Personalized Content: IRTV’s AI algorithms take in viewer preferences and select content that is most likely to engage and entertain. This ensures that the programming is always relevant to the audience.
2. Non-Looping Playback: The AI monitors each individual television within the It’s Relevant TV Networks to insure that the playback never becomes repetitive.
3. Real-Time Updates: The AI continuously updates the content in real-time, ensuring that viewers always have access to fresh and interesting videos from It’s Relevant TV Partner TV Networks.

Benefits of AI Integration in It’s Relevant TV

Enhanced Business Atmosphere

• Engaging Waiting Areas: By providing personalized and engaging content, It’s Relevant TV transforms waiting areas into pleasant spaces, reducing perceived wait times and improving customer satisfaction.
• Relaxing Break Rooms: Employees benefit from entertaining and relevant content during their breaks, creating a more enjoyable and relaxing environment, while making sure all content meets the company standards.
• Welcoming Retail Spaces: In retail environments, engaging content helps to create a welcoming atmosphere that encourages customers to stay longer and buy more.

Increased Revenues

• Customer Retention: Engaged and satisfied customers are more likely to return, leading to increased customer loyalty and repeat business.
• Upsell Opportunities: It’s Relevant TV content can include promotions and advertisements tailored to the audience, driving additional sales.
• Positive Reviews: A better customer experience translates to positive reviews. This day in age reviews are often the lifeblood of a business. Better reviews lead to greater discovery.

Cost-Effective Marketing Solutions

• Affordable Subscription: At just $89 a month, It’s Relevant TV offers an affordable alternative to traditional advertising channels, providing continuous, in-store marketing without the high costs associated with TV commercials or print media.
• High ROI: The low subscription fee coupled with the increased engagement and sales opportunities provides a high return on investment for businesses.

Real-World Impact: Success Stories

Many businesses have already experienced the benefits of integrating AI through It’s Relevant TV. Here are a few common ares of success:
• Automotive Dealerships: Showrooms have reported increased customer satisfaction and sales by showcasing relevant promotions and entertaining content.
• Healthcare Facilities: Waiting areas have become more enjoyable for patients, leading to improved reviews and higher patient retention rates.
• Retail Stores: Customers spend more time and money in stores, influenced by the engaging and informative content, resulting in increased customer spend.

AI is transforming the way businesses operate, especially in marketing. Tools like ChatGPT are making it easier for marketers to create content, analyze data, and optimize campaigns. It’s Relevant TV takes AI integration to the next level by providing businesses with a custom TV platform that enhances customer experiences and drives revenue growth.

It’s Relevant TV is an invaluable tool for any business to embrace AI in a very non-threatening way.

The simple and innovative offering can improve the business’s atmosphere and boost its bottom line. If you have been toying with the idea of using AI in your business, It’s Relevant TV is a great starting point. Their team, combined with their innovative technologies, will be able to transform your TV into a useful tool for your business.

Atmosphere TV, a prominent player in the place-based streaming industry, recently announced significant layoffs, citing economic pressures and shifts in market dynamics. As reported in a June 3, 2024 article from Sixteen Nine, this move mirrors the broader trend in the industry, particularly as rivals like Loop also face similar challenges. The layoffs at Atmosphere TV raise critical questions about their business model and the implications for companies relying on such services for their in-store entertainment.

Atmosphere TV’s Model: Prioritizing Advertisers Over Businesses

Atmosphere TV gained popularity for providing a free, ad-supported streaming service tailored for businesses, allowing venues to engage customers with curated visual content. However, despite their approach, the company struggled to prove that its model was the best fit for many businesses. The layoffs hint at underlying issues in delivering value to clients, particularly in a landscape where content relevance is paramount.

Limitations of the Atmosphere Model

1. Generic Content: Atmosphere TV primarily relies on a library of generalized programming that may not resonate with all businesses. Unlike traditional cable or tailored business television services, the content can feel impersonal and disconnected from the specific audience a business aims to attract. This lack of customization and variety can limit customer engagement, as viewers may not find the programming relevant or entertaining.
2. Ad Revenue Dependency: The reliance on ad revenue can pose significant challenges. If advertisers are not seeing a return on their investment due to low viewer engagement, they may withdraw support. Consequently, the financial stability of a platform like Atmosphere can become tenuous, leading to cutbacks and layoffs.
3. Competition with Other Solutions: As Atmosphere faces these hurdles, it is increasingly competing against services that provide more targeted and relevant content. Businesses need solutions that not only entertain but also enhance their brand identity and customer experience.

A Shift Toward Relevant TV Solutions

In stark contrast to Atmosphere TV’s model, businesses are increasingly turning to specialized television services that prioritize content relevance over external advertising. One such competitor, It’s Relevant TV, is actively hiring rather than laying off staff.

It’s Relevant TV has been providing an alternative to cable TV for businesses for twice as long as Atmosphere, and continues to grow their market share. IRTV focuses on delivering customized programming that aligns with the specific goals of individual businesses, with zero advertising. This model allows companies to engage their customers more effectively and foster brand loyalty.

1. Tailored Content Delivery: It’s Relevant TV understands that businesses have unique audiences. By providing tailored content that resonates with specific demographics, these services ensure that viewers are not just passive consumers but engaged customers. With over 500,000 TV programs in their “living library” of content, IRTV has the greatest content accessibility out of any of the services we’ve seen.
2. Enhanced Customer Engagement: On top of the content IRTV provides, they also provide ample ways for the businesses to present themselves. Videos, Images and text in screen can all be customized for the hosting business. Engaging content can help businesses convey their brand messages more effectively, turning passive viewing into active engagement.
3. Stronger Business Relationships: Companies like It’s Relevant TV prioritize building long-term partnerships with businesses. By focusing on client needs over advertising, and by delivering a consistently high quality of content, they have positioned themselves as valuable allies in enhancing the overall customer experience.

   The recent layoffs at Atmosphere TV underscore the challenges faced by businesses relying on generic streaming solutions. As the industry evolves, the focus must shift toward services that offer tailored, relevant content. With companies like It’s Relevant TV continuing to step up and provide these solutions, businesses have a clear alternative that promises to enhance customer engagement and drive growth.

In the ever-evolving landscape of franchise restaurants, creating a memorable and delightful customer experience is key to getting your patrons to come back again and again. One innovative solution that’s making waves in this industry is It’s Relevant TV—a versatile platform that not only transforms the dining atmosphere but also boosts sales, social sharing, and customer satisfaction. Let’s delve into how top franchise restaurants can leverage It’s Relevant TV to achieve these goals.

Blocking TV Commercials of Competitors

One of the most significant advantages of It’s Relevant TV is the ability to control and customize the content displayed on your restaurant’s screens. Imagine having the power to block TV commercials of competitors, ensuring that your customers are not being attracted to a restaurant down the street. Nothing worse than having a customer sitting, enjoying their meal to then see a cheaper similar dish somewhere else. It doesn’t matter if your food is superior, a TV ad can implant an idea in the head of your customers at the worst possible time.

Interactive Promotions Powered by QR Codes

Incorporating technology into the dining experience is a surefire way to engage today’s tech-savvy customers. Its Relevant TV facilitates this through interactive promotions powered by QR codes. By strategically placing QR codes on the screens, franchises can seamlessly connect customers to exclusive deals, loyalty programs, or online surveys. These QR code promotions not only enhance customer engagement but also gather valuable data that can be used to better understand your customers, and refine your marketing strategies.

Showcase Your Own Videos and Commercials

Franchise restaurants often have their unique branding and messaging that they want to convey to their customers. Its Relevant TV understands this need and allows franchises to integrate their own videos and commercials into the programming seamlessly. This feature enables restaurants to reinforce their brand identity, showcase new menu items, highlight special promotions, or even share their philanthropic efforts. The ability to mix in-house content with the platform’s network TV content provides a versatile and dynamic way to connect with customers. Think of it like blocking out the commercials from the outside world and putting in your own.

Access to a Vast Content Library

It’s Relevant TV boasts an extensive library of licensed TV programs, with over 500,000 episodes. This treasure trove of content ensures that your restaurant can offer a diverse range of entertainment to cater to the preferences of various patrons. Whether it’s sports, news, cooking shows, or kid-friendly content, you can provide a well-rounded viewing experience that keeps customers engaged and entertained throughout their visit.

Centralized & Localized Controls

The platform is unique in that there are two layers of controls; corporate and local. The corporation can control the messaging, and aspects of the programming from the central office. At the same time the local management can make changes to their individual or groups of locations. This allows coordinated messaging across the country with the simultaneous ability to promote things of local relevance.

Creating a Better Customer Experience and Increasing Sales

Ultimately, the integration of It’s Relevant TV into your franchise restaurant can lead to a host of benefits:

1. Enhanced Customer Experience: The ability to curate content, block competitor ads, and promote interactive experiences keeps customers engaged and entertained, making their visit more enjoyable.

2. Increased Sales: By strategically utilizing QR code promotions and showcasing your own videos and commercials, you can drive sales and boost revenue.

3. Improved Branding: Having It’s Relevant TV’s platform design allows you to reinforce your brand identity, making your franchise restaurant stand out in the minds of your customers.

4. Data-Driven Insights: The data gathered through interactive promotions can provide valuable insights into customer behavior, helping you refine your marketing strategies and offerings.

5. Corporate / Local Controls: A hybrid approach to make sure the TVs in each of your locations are doing all they can do. Make global and local changes to programming, promotions and social media.

It’s Relevant TV is a powerful tool that empowers franchise restaurants to create a better customer experience, increase sales, and build a strong brand presence. With features like content customization, QR code promotions, and access to a vast content library, franchise owners have the means to stay competitive in an ever-changing market while delighting their patrons with an unforgettable dining experience. Embracing innovative solutions like It’s Relevant TV can be the secret ingredient to your franchise restaurant’s success.