The Safe Way to Increase Social Media Followers in Your Business

In today’s digital landscape, social media is a critical tool for businesses looking to grow their customer base, improve brand visibility, and increase revenue. However, managing social media can be a double-edged sword. Done right, it can bring tremendous benefits to your bottom line, but if left unchecked or mismanaged, it can damage your reputation. One of the biggest challenges businesses face is finding effective ways to promote their social media channels to gain followers, without opening themselves up to the risks associated with public comments, ratings, or bad reviews.

Enter It’s Relevant TV—a customizable in-location TV platform that promotes your business’s social media content, directly targeting the customers physically present in your space. This article explores how It’s Relevant TV (IRTV) helps businesses increase their social media followers, avoid the pitfalls of public feedback, and connect with the right audience.

The Power of Social Media for Business Growth

Social media has become a cornerstone for business success, offering a direct line to consumers that allows brands to engage, promote, and build relationships. A well-curated social media presence can:

• Drive customer loyalty.
• Encourage word-of-mouth marketing.
• Increase brand awareness.
• Positively impact sales.

However, social media can also pose significant challenges. The very platforms that can help build your brand are also places where customers can leave negative reviews, post critical comments, and give low ratings that could hurt your business’s reputation.

The truth is, social media can influence a business’s bottom line—positively when done right, but negatively if left unmanaged or exposed to harmful interactions. This is where It’s Relevant TV becomes a game-changer.

Promote Social Media Without the Risks of Public Feedback

One of the biggest advantages of It’s Relevant TV is that it only displays the posts that your business makes. Unlike traditional social media platforms, IRTV doesn’t show public comments, reviews, or ratings. This means businesses can promote their social media content in a controlled environment, free from the risk of negative or inappropriate public feedback.

Here’s how It’s Relevant TV ensures your business can leverage social media without taking on unnecessary risks:

• No public comments: Avoid the risk of displaying harmful comments that could damage your brand.
• No bad reviews or ratings: Promote your best content without the fear of showcasing low ratings that might turn potential customers away.
• Full control of messaging: Only your business’s curated content appears, allowing you to craft your brand story without distractions or interruptions.

In other words, It’s Relevant TV provides a safe and controlled way to encourage customers to follow your social media channels, boosting your reach without the headache of worrying about negative feedback on display.

Target Your Ideal Audience: Customers in Your Business

One of the most effective ways to grow your social media following is by targeting people who are already engaged with your business—and there’s no better audience than the customers who have physically been in your space. It’s Relevant TV delivers your social media content to this ideal audience, right in your place of business.

Why target in-location customers?

• They are more likely to return: Customers who are in your business have already shown interest in what you offer, making them more likely to return in the future.
• They are more likely to engage on social media: Because they’ve visited your business, these customers are more inclined to follow your social media accounts, engage with your content, and share their experiences with friends and family.
• They are great advocates: A customer who has already experienced your business firsthand is more likely to recommend you to their social circles, amplifying your reach through word-of-mouth referrals.

By targeting customers while they are in your store, waiting room, or office, It’s Relevant TV ensures that your social media promotions are seen by people who are primed to engage with your brand. This highly targeted approach helps businesses convert visitors into loyal followers, which can result in increased social media activity, sharing, and, ultimately, more business.

Move Beyond the “Follow Us on Social Media” Sign

Gone are the days when a simple “Follow us on Facebook” sign near the checkout counter or front door was enough to attract attention. In today’s fast-paced world, people are constantly distracted by their smartphones, making it more difficult to grab their attention with static signage. Instead, they are drawn to digital screens, especially those displaying engaging, informative, or entertaining content.

This is why It’s Relevant TV is such a powerful tool—it taps into your customers’ natural tendency to look at TV screens, delivering your custom social media messages in an engaging way. While waiting in line, sitting in a lobby, or browsing in-store, customers will be exposed to eye-catching, branded social media content that encourages them to follow your accounts.

Why TV content works better than signs:

• Dynamic and engaging: Moving images and videos capture attention more effectively than static signs.
• High visibility: The TV is often the focal point in waiting rooms and lobbies, meaning your content will be seen.
• Integrated messaging: Customers are more likely to notice and engage with your social media promotions when they are seamlessly integrated into the TV content they are already watching.

With It’s Relevant TV, businesses can ensure that their social media promotion goes beyond static signage and becomes an integral part of the in-location experience.

Elevate Your Business, Grow Your Social Media, and Increase Your Reach

By incorporating It’s Relevant TV into your business, you can:

• Promote your social media channels in a controlled, risk-free environment, ensuring only your best content is displayed.
• Target in-location customers who are more likely to engage with your social media accounts, return to your business, and refer friends and family.
• Move beyond outdated methods of promoting your social media channels, such as signs, and use dynamic TV content that grabs attention and encourages action.
• Increase your social media followership organically by reaching the right people—those who are already interested in your business.

The Bottom Line: Social Media Can Be Incredible… When Done Right

Social media has the power to make or break a business. With the right tools, you can promote your social media content to the right audience, boost your follower count, and engage customers in meaningful ways. However, businesses must be careful to avoid the risks of public feedback that can negatively impact their reputation.

It’s Relevant TV offers the perfect solution, providing a safe, controlled, and highly effective way to grow your social media presence. By targeting your in-location customers and displaying only your curated content, you can maximize your social media impact without the worries that come with public reviews, ratings, or negative comments.

Incorporating It’s Relevant TV into your business strategy will elevate your social media game, increase your customer reach, and ultimately drive more traffic to your business, both online and offline.