MNTN (Mountain) Seeks to IPO– Understanding the Revolution in Connected TV Advertising

MNTN (pronounced “mountain”) is a leading connected TV (CTV) advertising platform that enables brands to effectively reach audiences through internet-connected televisions. By offering a self-serve platform, MNTN simplifies the process of purchasing premium CTV inventory and provides real-time performance analytics, making TV advertising both accessible and measurable for businesses of all sizes.

Ryan Reynolds and the Acquisition of Maximum Effort Marketing

In June 2021, MNTN expanded its creative capabilities by acquiring Maximum Effort Marketing, the agency co-founded by actor Ryan Reynolds and George Dewey. This acquisition allowed MNTN to integrate Maximum Effort’s innovative approach to ad creation with its advanced advertising technology. As part of the deal, Reynolds assumed the role of Chief Creative Officer at MNTN, while Dewey became Chief Brand Officer.

Democratizing CTV Advertising for Businesses of All Sizes

MNTN’s platform is designed to cater to businesses ranging from small startups to large enterprises. By providing a user-friendly interface and scalable solutions, MNTN enables advertisers to:

Maximize Return on Ad Spend (ROAS): The platform’s precision targeting and real-time analytics help advertisers optimize their campaigns for better performance.

Accelerate Campaign Deployment: With intuitive tools, businesses can launch campaigns swiftly, adapting to market trends and consumer behaviors.

Enhance Advertising Strategies: MNTN’s comprehensive reporting and insights empower advertisers to make informed decisions, refining their strategies for greater impact.

Opportunities in CTV Advertising

The CTV advertising landscape presents significant opportunities for businesses:

Expanding Audience Reach: As more consumers shift from traditional TV to streaming services, CTV offers access to a growing and diverse audience.
Advanced Targeting Capabilities: CTV platforms like MNTN allow advertisers to leverage data-driven insights for precise audience targeting, enhancing engagement and conversion rates.
Cost-Effective Advertising: Compared to traditional TV advertising, CTV provides a more affordable option with measurable results, making it accessible for businesses with varying budgets.

Financial Growth and Investment

MNTN has demonstrated robust financial growth and attracted significant investment:

Series D Funding: In 2022, MNTN secured $119 million in Series D financing, with prominent investors such as BlackRock and Fidelity participating.
Revenue Growth: The company reported a nearly 28% increase in revenue, reaching $225.6 million in the previous year. Net losses narrowed from $53.3 million to $32.9 million, indicating improved operational efficiency. Source: Reuters

Looking Ahead: IPO Plans

In February 2025, MNTN filed for an initial public offering (IPO) in the United States, aiming to list on the New York Stock Exchange under the ticker symbol “MNTN.” The company has engaged Morgan Stanley, Citigroup, and Evercore ISI as underwriters for the IPO, reflecting its growth trajectory and the expanding potential of the CTV advertising market.

Innovations in Advertising

MNTN’s innovative approach to CTV advertising, bolstered by strategic acquisitions and substantial investments, has positioned it as a key player in the evolving digital advertising landscape. By offering accessible and effective advertising solutions, MNTN continues to empower businesses of all sizes to engage with audiences through connected TVs, capitalizing on the shift towards streaming and digital content consumption.

Beyond MNTN there are many other tech startups creating ad monetization on televisions. Some of these other companies are focussed on screens within business locations, reaching engaged customers at the point of sale, making an even stronger bond and higher CPMS for ad sales.

Funding

MNTN has raise over $200M– using the funding to grow their team, enhancing their adtech platform, expanding the customer base, and acquiring complementary businesses – all of which set the stage for its strong revenue growth and the lofty ~$2.2B valuation achieved in 2022. These investments in growth appear to be paying off, as evidenced by MNTN’s IPO filing in 2025 and its position as a leading player in the connected TV advertising market.

Turning Uncertainty into Opportunity: Using Your TV to Steady Your Business During Market Volatility

The economic landscape is shifting rapidly.

And for many business owners and operators, that is an understatement. From fluctuating stock markets to unpredictable inflation rates, businesses across the U.S. are facing a rollercoaster of financial instability. For small and medium-sized enterprises, these changes bring unique challenges—tightening consumer spending, reduced investment confidence, and increased operational caution.

But there’s good news: even during economic turbulence, there are tools and strategies that can help businesses remain resilient and even grow.

What’s Fueling the Market Volatility?

In recent months, headlines have been dominated by economic swings caused by:

• Inflation pressure and unpredictable tariffs
• Global geopolitical tensions impacting investor confidence
• Uncertainty around policy shifts tied to trade, climate, and labor
• A cautious consumer base reacting to fluctuating prices

This kind of instability can ripple across industries. Business owners feel the pressure to keep costs low, customers may delay purchases, and marketing budgets are often among the first to get slashed.

While cutting back may seem necessary, maintaining visibility and engagement during these times is more important than ever.

A Bright Spot in a Murky Market

It’s Relevant TV is the smart, budget-friendly service that will keep your business front-and-center, without spending more on ads or promotions you can’t track. It’s a customizable TV platform designed for businesses—waiting rooms, retail spaces, gyms, salons, medical offices, and more. It’s all about doing more with less, and It’s Relevant TV uses your existing television to bring more to your business.

💡 Keep Customers Engaged

When consumers are more cautious about how and where they spend their money, your customer experience matters even more. It’s Relevant TV transforms any television into a brand-boosting tool, offering entertaining and educational content while subtly weaving in your promotions and messaging. This leads to:

• Increased satisfaction during wait times
• Positive brand association
• Higher rates of customer retention

📣 Promote Without the Ad Budget

Advertising during a recession or market dip can be risky and expensive. With It’s Relevant TV, you have your own “in-house” advertising channel. Want to promote a special offer, loyalty program, or seasonal product? Just upload your own photo, video or message and it’s shown prominently to everyone walking through your door.

🧠 Offer Timely, Trusted Information

During uncertain times, misinformation can run rampant—especially on cable news channels. With It’s Relevant TV, you can control the narrative by providing filtered news, local updates, and relevant information, without overwhelming your customers with negativity or fear-driven content.

📉 Reduce Perceived Wait Times

Studies show that people perceive time to pass more quickly when they’re engaged. In volatile economic periods, every bit of customer satisfaction matters. It’s Relevant TV reduces perceived wait time, which increases satisfaction and can lead to better reviews and more referrals.

🌟 Build Trust & Familiarity

Stability builds trust—and when customers walk into a business where the messaging, experience, and atmosphere feel consistent and professional, they feel more confident spending money. It’s Relevant TV helps you project that stability, no matter what’s happening in the stock market.

While you may not be able to control inflation, interest rates, or global news, you can control the experience your customers have when they interact with your business. During times of economic uncertainty, doubling down on your brand’s presence and customer care is one of the smartest moves you can make.

It’s Relevant TV gives you the power to create a positive, engaging environment that reflects the strength and reliability of your business—even when the world outside feels unpredictable.

What’s on Your Restaurant’s TV Could Be the Reason Customers Don’t Come Back

How One Connecticut Ramen Spot Learned That the Hard Way

In today’s competitive restaurant landscape, retaining customers is everything. Food and service are crucial, of course—but there’s another silent factor that could be costing you repeat business without you even realizing it: your TV content.

It sounds simple enough. You put a TV on the wall to enhance the dining experience, give solo diners something to watch, or create ambiance. But what happens when that TV turns customers off instead of drawing them in?

eyeball-eating-on-tv Let’s take the example of a Connecticut ramen noodle restaurant that recently made an unfortunate programming choice. In an attempt to offer a cultural flair, the owners had an Asian television channel playing in the background. The program? A food-travel show showcasing bizarre dishes from around the world. That day’s feature: eyeballs. Yes, literal eyeballs—being cooked, plated, and then bitten into, with grotesque detail and camera close-ups of the “eye guts” exploding in diners’ mouths.

It didn’t take long for customers to start shifting uncomfortably in their seats—and in some cases, making audible reactions in the restaurant.

Gross-Out Content Kills the Appetite

What that restaurant failed to realize is that visual content impacts the dining experience just as much as smell and ambiance. No matter how good your food is, no one wants to eat noodles while watching someone on your TV chomping down on an eyeball.

But it’s not just extreme content that can cause issues. Other common TV pitfalls in restaurants include:

News segments showing violence, disasters, or polarizing politics
Inappropriate humor or offensive language on certain streaming shows
Commercials for competitors or irrelevant products
Distracting sports commentary that doesn’t align with the atmosphere
Children’s programming in adult-oriented restaurants (and vice versa)

Control the Message, Keep the Customer

If you wouldn’t post it on your menu board, why let it play on your TV?

Your screen isn’t just background noise—it’s a visual touchpoint that reinforces your brand and shapes your customers’ mood and memory. The right content can make people stay longer, order more, and come back again. The wrong content can make them lose their appetite or decide not to return.

So how do you ensure what’s on your TV helps your restaurant instead of hurting it? By using a custom TV solution like It’s Relevant TV.

It’s Relevant TV is a custom TV platform built specifically for businesses, including restaurants. It’s not cable, and it’s not generic streaming. It’s a curated experience that lets you control exactly what appears on your screens—down to the category and tone—with no gross-outs or off-brand content.

Here’s what sets It’s Relevant TV apart:

Family-friendly, appetizing content: Only content that’s safe and suitable for dining environments.
Custom branding tools: Show off your menu items, promotions, social media feeds, or reviews right on the screen.
No competitor ads: You’ll never accidentally advertise for the restaurant down the block.
Real-time control: Want to switch categories or hide a type of video? Do it instantly from your dashboard.
Engagement-focused: Shorter-form content keeps diners interested without pulling focus from the food.

Instead of risking the customer experience on questionable TV choices, restaurants can turn their TVs into a customer retention tool—and even a built-in marketing engine—with It’s Relevant TV.

What’s playing on your restaurant’s TV could be the difference between a five-star review and a lost customer. Don’t let careless programming chase away your guests—especially not with something as fixable as what’s on the screen.

Let your content reflect the care you put into your food. Choose It’s Relevant TV—because good taste shouldn’t end at the plate.

Breaking the Cycle: Why Businesses Are Moving Away from 24/7 News on TV

Turn on a cable news channel today, and chances are you’ll be hit with a wave of stress-inducing headlines within seconds. From political tension and international conflict to economic fears and public health scares, traditional news programming often paints a bleak, chaotic picture of the world—and your customers are watching.

If you’re a business owner, that’s a problem.

Whether you’re running a medical office, auto dealership, restaurant, retail store, salon, apartment building, or fitness center, what’s playing on your TVs directly influences how your customers feel—and how they perceive your brand.

Increasingly, businesses across the country are saying: “Enough with the news.”

The Problem with 24/7 Cable News in Your Business

There was a time when having the news on in a waiting area felt like a neutral choice. That time is gone. Here’s why sticking with cable or satellite news can do more harm than good:

Negative Emotional Impact

Constant reports of violence, disasters, political conflict, and crises can leave your customers feeling anxious, frustrated, or worse—especially in environments where they’re already under stress (like hospitals, clinics, or automotive service centers).

That kind of negativity lingers and can even be unconsciously associated with your business.

Divisiveness & Complaints

In today’s polarized political climate, even the choice of news channel can trigger discomfort or arguments. Your staff may get pulled into debates they didn’t ask for, and customers may silently judge your business based on what’s airing—even if it’s just background noise.

Repetitive, Non-Relevant Content

Many news channels run the same stories in loops, leading to information fatigue. Worse, much of the content is irrelevant to your local business, your services, or your customer’s interests.

So why show it at all?

TV can still have value to your business. You just need to put the right programming on it.

The Solution: Custom TV For Your Business

Instead of subjecting customers and staff to the stress of 24/7 news, more and more businesses are turning to custom solutions like It’s Relevant TV—a customizable, business-friendly television platform designed specifically for public spaces.

It provides full licensed, up-to-date, family-friendly content without the gloom and doom of traditional news.

Here are some of the advantages:

Total Control Over What Plays On Your Screens

One of the most powerful features of It’s Relevant TV is topic-level filtering. Want to avoid politics? Block it. Don’t want to show crime stories, tariff updates, or violent news? You’re in control.

You choose the content categories that make sense for your space. This ensures your screens are always aligned with the vibe you want to create—whether that’s relaxed, upbeat, educational, or just distraction-free.

🏥 For Medical Offices & Clinics

In healthcare settings, patients may already feel nervous or vulnerable. Watching alarming news about health crises, drug recalls, or hospital shortages only adds stress. Instead, It’s Relevant TV offers health tips, educational segments, and light entertainment that makes waiting less stressful and improves the patient experience.

🚗 For Car Dealerships & Service Centers

When customers are waiting for a sales rep or getting their vehicle serviced, their experience sets the tone for the entire visit. Instead of cable news negativity, offer custom content that showcases your latest models, maintenance tips, or promotions—all wrapped in engaging, brand-safe programming without competitor car ads.

🍔 For Restaurants & Cafés

Whether you’re a casual diner, a trendy coffee shop, or a grab-and-go lunch spot, ambiance is everything. Harsh news content can ruin a meal. It’s Relevant TV blends interesting clips, trivia, and local news that’s light, entertaining, and family-friendly, making your environment feel more comfortable.

🏋️ For Gyms & Fitness Centers

People come to work out, de-stress, and improve their health—not to be bombarded with bad news. It’s Relevant TV keeps screens fresh with motivational, wellness, and lifestyle content—plus room for you to share tips, class schedules, or new member offers.

💇 For Salons, Spas & Waiting Rooms

Guests are there to relax. The last thing they need is breaking news about a financial collapse or election turmoil. Instead, let them enjoy content that’s positive, uplifting, and calming.

🛍️ For Retail Stores & Shopping Centers

Even short dwell times can be used to your advantage. Instead of generic TV or background news, mix-in store specials, spotlight products, or highlight customer reviews. With It’s Relevant TV, your screens become an extension of your marketing strategy—not a source of noise.

Keep Your TVs Active—Without the Risk

We know one thing: having the TVs turned off completely isn’t the answer. Customers expect entertainment. And TVs can still be an asset when used the right way.

With It’s Relevant TV, you’re not just keeping screens on—you’re using them to:

Increase engagement

Promote your brand

Improve the mood of your space

Reduce perceived wait times

Avoid controversial content

This is all while keeping things fresh, relevant, and totally within your control.

The age of leaving cable news on “just because” is over. Today’s customers are more aware, more sensitive, and more selective than ever. What plays on your TVs matters—and can either support or sabotage the experience you work so hard to create.

It’s Relevant TV gives you a smarter, safer, and more strategic way to use your screens. With content that entertains, informs, and uplifts—and tools that let you filter out the noise—it’s the best way to ditch the news and stay in control. Because in your business, every detail matters. Especially the ones your customers are watching.

Why Every Business Should Create a Loyalty Program: Unlocking the Power of Retention and Monetization

In today’s highly competitive business landscape, customer retention has become a critical factor in driving long-term growth. While acquiring new customers is important, retaining existing ones can be significantly more profitable. One of the most effective strategies for enhancing customer loyalty—and in turn, increasing revenue—is the implementation of a loyalty program.

Despite the common misconception that loyalty programs primarily offer discounts, a well-designed loyalty program can actually increase a business’s profitability. In this article, we’ll explore why businesses should create a loyalty program, how it can lead to increased revenue, and the crucial role that customer data plays in maximizing the effectiveness of these programs.

What is a Loyalty Program?

You’ve certainly heard of them, and it’s more than likely that you are a member of more than one. A loyalty program is a marketing strategy designed to reward customers for their repeat business or long-term engagement. Typically, businesses offer points, rewards, discounts, or other incentives that customers can redeem after meeting specific criteria such as making a purchase, referring friends, or engaging with the brand.

Loyalty or “Reward” programs can take various forms, including:

Points-Based Programs: Customers earn points with each purchase that can later be exchanged for discounts, products, or services.
Tiered Programs: Customers can unlock different rewards as they progress through various levels based on their spending or engagement.
Cashback Programs: Businesses offer a percentage of the purchase price back in the form of store credits or direct cashback.
Referral Programs: Customers are rewarded for bringing new customers to the business.

Why Should You Create a Loyalty Program?

Creating a loyalty program offers a multitude of benefits that can drive growth, improve customer retention, and boost your overall revenue. Here’s a deeper look at the key reasons why your business should consider implementing one.

1. Increased Customer Retention and Lifetime Value

The primary goal of any loyalty program is to increase customer retention. Retained customers are more likely to make repeat purchases, and their lifetime value is significantly higher than that of new customers.

Data shows that increasing customer retention by just 5% can increase profits by 25% to 95% (Source: Harvard Business Review). This is because loyal customers are more likely to spend more over time, make larger purchases, and are more receptive to upsells and cross-sells.

In fact, loyal customers are 50% more likely to try new products and spend 31% more than new customers (Source: Bain & Company). This means that a loyalty program isn’t just about rewarding customers; it’s about encouraging them to deepen their relationship with your brand.

2. Improved Customer Acquisition Through Referrals

Loyalty programs aren’t just about retaining existing customers—they also help businesses acquire new customers. Many loyalty programs include referral bonuses or rewards for bringing in new customers. According to a study by Nielsen, 83% of consumers trust recommendations from people they know, and 92% of consumers trust peer recommendations over advertisements.

When you reward loyal customers for referring others, you essentially turn them into brand advocates, significantly boosting your acquisition efforts without spending extra money on traditional advertising.

3. Loyalty Programs Increase Customer Spending

While it may seem counterintuitive that offering discounts or rewards could lead to higher revenues, the data consistently shows that loyalty programs lead to higher average transaction values.

A study by Bond Brand Loyalty found that 77% of consumers are more likely to make a purchase if they belong to a loyalty program. Moreover, loyal members tend to spend 12-18% more than non-members. This is because loyalty programs incentivize customers to purchase more frequently or in higher quantities to unlock more rewards.

For example, if your loyalty program is based on earning points per dollar spent, customers will naturally aim to accumulate more points by purchasing more items or opting for higher-value products. Additionally, loyalty programs can encourage customers to engage in repeat purchases (such as subscribing to auto-delivery services or making pre-scheduled orders) to maximize their rewards.

4. Gathering Data for Personalization and Targeting

One of the most powerful aspects of loyalty programs is the wealth of customer data that they generate. When customers sign up for a loyalty program, businesses can collect detailed information on their buying behaviors, preferences, frequency of purchases, and demographics.

Here’s how this data can drive monetization:

Personalized Offers: By analyzing purchase history, businesses can send personalized offers or discounts that cater to each customer’s preferences. Studies show that personalized marketing can increase transaction rates by up to 10% (Source: McKinsey & Company).
Targeted Marketing Campaigns: Loyalty data allows businesses to segment their customer base, enabling more targeted marketing campaigns. For example, you can send specific promotions to high-value customers or offer special deals to customers who have not engaged with your brand in a while.
Predictive Analytics: By analyzing trends in customer behavior, businesses can predict future purchases, stock up on popular products, and proactively offer deals on products customers are likely to buy. This reduces inventory waste and ensures that marketing efforts are timely and relevant.

Moreover, loyalty program data can inform product development. By identifying which products customers love the most, you can focus on expanding those product lines or improving similar items, increasing your chances of success in the market.

5. Cost-Effective Customer Retention vs. Acquisition

Acquiring new customers can be 5 to 25 times more expensive than retaining existing ones (Source: Harvard Business Review). Loyalty programs provide a more cost-effective way to retain customers, as they focus on rewarding and engaging existing customers rather than spending vast amounts of money on acquisition strategies like digital ads or promotions.

The beauty of loyalty programs is that, while offering discounts or rewards, businesses are fostering long-term relationships that lead to higher customer lifetime value. Essentially, by rewarding customers for continued loyalty, you’re reducing the need for costly incentives to drive one-time sales, making it a highly efficient way to grow your business.

In today’s competitive market, offering a loyalty program can differentiate your brand from others that don’t. As consumers are increasingly becoming more conscious of their purchasing decisions, they value businesses that reward their loyalty. A well-crafted loyalty program not only incentivizes repeat business but also enhances your brand’s image, turning transactional relationships into deeper emotional connections with customers.

Research from Accenture shows that 77% of consumers are more likely to stay loyal to brands that offer them personalized deals and rewards. This gives you an edge over competitors who may not offer similar benefits, especially in industries where customers have plenty of options.

The Bottom Line: Monetizing Through Loyalty Programs

Creating a loyalty program isn’t just about offering discounts; it’s about building a sustainable revenue model that focuses on retaining customers, increasing spending, and gaining valuable insights into your customers’ behaviors.

Here’s a recap of the key reasons why your business should create a loyalty program:

Increased Customer Retention: Loyal customers spend more, and increasing retention by 5% can boost profits by 25-95%.
Higher Customer Lifetime Value: Loyalty programs drive repeat purchases, leading to long-term profitability.
Improved Acquisition: Loyalty programs leverage referrals, turning existing customers into brand ambassadors.
Data Collection and Personalization: You can gather valuable data to tailor your offerings and marketing, leading to more effective campaigns and higher ROI.
Cost-Effective Retention: Retaining customers is far less expensive than acquiring new ones, making loyalty programs a cost-effective strategy for growth.
Competitive Differentiation: A great loyalty program sets you apart from competitors, helping you attract and keep customers in a crowded marketplace.

By implementing a well-structured loyalty program, you not only increase customer engagement but also enhance your monetization strategies through data-driven insights and personalized experiences. If you haven’t yet invested in a loyalty program, now is the time to consider how it could transform your business into a more profitable, sustainable, and customer-focused enterprise.

It’s easy to build your own loyalty program thanks to the many companies out there that have ready-built systems, and are able to white label the experience – matching it to your brand.Services like Bubblehouse, Smile.io and Points.com are great places to start your search.

References:

Harvard Business Review – “The Value of Keeping the Right Customers”
Bain & Company – “The Loyalty Effect: The Hidden Force Behind Growth”
Bond Brand Loyalty – “The Loyalty Report 2020”
McKinsey & Company – “The Power of Personalization”
Nielsen – “Global Trust in Advertising”

2025 Business Trends: Custom TV Networks: Affordable, High-Tech, and Packed with Value

Imagine transforming your business TV into a powerful tool that engages your customers, promotes your brand, and provides entertainment—all for less than you’re probably paying for traditional cable. Sounds too good to be true? Well, it’s not.

High-tech custom TV networks are now within reach for businesses of all sizes, offering unbeatable value at a fraction of the cost of cable. Let’s break down why custom TV networks are a no-brainer for any business owner and explore the low-cost and easy to use options.

Why Custom TV Networks Are Better Than Cable

1. More Than Entertainment: Unlike cable, which provides generic content and ads for other brands, a custom TV network lets you showcase your own products, services, and promotions alongside engaging entertainment.

2. Cost-Effective: Traditional cable TV can cost $100-300 per month depending on the location of your business. Custom TV can be a lot cheaper while offering tools for you to generate revenue and offset the costs completely.

3. Commercial Licensing Included: Both options highlighted here come with fully licensed content, meaning you won’t have to worry about legal issues when showing videos in a public space. Using services like YouTube, Hulu or Netflix can get your business into serious trouble.

4. Simple Setup: No need for complicated equipment or an installer to come out to your business and stand on a ladder for 2 hours. Just connect your screen to a popular streaming device and start using it.

Two Affordable Solutions for Custom TV Networks

1. It’s Relevant TV – Just $89/Month

With It’s Relevant TV, you get a full-featured custom TV network at an unparalleled price of just $89 per month when you sign up for a year.

What’s Included:

500,000+ licensed TV programs, segmented and tailored to your audience’s interests.
Custom branding to showcase your logo, promotions, and messages.
A seamless mix of entertainment and information that keeps visitors engaged.
Easy-to-use platform with no hidden fees.
A decade’s long history of not raising customer’s rates, even during inflation.

This option is perfect for businesses looking for a low-cost, long-term solution to replace cable and elevate their customer experience.

2. RELE.TV – 3-Month Plans Starting at $499

For businesses needing flexibility, Rele.tv offers short-term plans starting at just $499 for three months.

What’s Included:
- Full access to commercial-licensed content.
- Custom branding and promotions, just like It’s Relevant TV.
- No setup fees, making it easy to get your feet wet without a long-term commitment.

This option is ideal for seasonal businesses or those wanting to test the waters before committing to a longer-term solution.

A Great 2025 Resolution for Your Business

Switching from traditional cable to a custom TV network is one of the smartest decisions you can make for your business. It’s affordable, simple to set up, and delivers so much more value:

Create a memorable experience for your customers.
Promote your products and services directly on your screens.
Spend less on TV while getting more in return.

Whether you choose to sign up for a yearly plan with It’s Relevant TV at just $89/month or take the short-term flexibility of Rele.tv starting at $499 all-in, you’ll be bringing so much more to your TV and your business.

Top 5 Reasons To Keep a TV in Your Waiting Room

In today’s fast-paced world, every moment counts, especially for businesses striving to make a lasting impression. Whether you run a medical practice, dental office, automotive shop, or a retail store, the environment you create in your waiting area or lobby plays a significant role in customer satisfaction. A TV in your waiting room is more than just a screen; it’s a tool that can enhance your brand, inform your audience, and even boost your revenue.

Despite recent concerns about inappropriate or overly political content on cable, and lawsuits related to using content from streaming providers without a commercial license, the benefits of having a TV in your space far outweigh the risks. Especially when you mitigate the risks by choosing a service like Rele.tv. Here’s why you should keep your TV and make the most of it.

1. Improve Customer Experience and Reduce Perceived Wait Times

No one likes waiting, but a well-placed TV can make the time seem to fly. Research shows that engaging content can significantly reduce perceived wait times. Instead of staring at a clock or scrolling through their phones, customers are entertained, informed, and educated.

Custom TV’s tailored programming ensures that your viewers are engaged with content that’s relevant to your industry. For example:

Medical offices can feature health tips and wellness content.
Automotive shops can display car maintenance advice.
Retail stores can showcase the latest trends or products.

This not only keeps customers entertained but also positions your business as a source of valuable information.

2. Boost Brand Awareness

Your waiting room TV is a golden opportunity to promote your brand. Unlike traditional TV channels or streaming services that focus on unrelated content, It’s Relevant TV lets you control what’s displayed. This means:

Highlighting your services and special offers.
Sharing testimonials and success stories.
Promoting upcoming events or loyalty programs.

By customizing the content, you’re turning idle time into a powerful branding moment that sticks with your audience. And this time can be just as valuable, if not more, than your external advertising efforts.

3. Drive Revenue with Strategic Advertising

Every business looks for ways to increase revenue, and a TV in your waiting room can help. With It’s Relevant TV, you can integrate advertisements for your services or partner businesses seamlessly into the programming. For example:

A dental office might promote teeth-whitening specials.
An automotive shop could advertise seasonal tire discounts.
A hospitality business might showcase room upgrades or paid activities visitors can partake in.

This subtle yet effective advertising keeps your customers informed while encouraging them to make additional purchases or book services.

4. Provide a Professional and Modern Atmosphere

A blank wall or silent waiting room can feel uninviting. A TV, when used correctly, elevates the ambiance of your space. It shows that your business is modern, professional, and attentive to customer needs.

It’s Relevant TV provides high-quality, curated content that’s free from the disruptive ads and unrelated programming of traditional channels. This creates a polished and enjoyable experience for your customers, making them more likely to return and recommend your business.

5. Stay Compliant and Avoid Legal Risks

Recent lawsuits against businesses for streaming content without commercial licensing highlights the importance of compliance. Streaming platforms like Netflix, Hulu, and Disney+ are designed for personal use and often prohibit commercial use in their terms of service. Violating these terms can result in hefty fines and legal trouble.

Custom TV from It’s Relevant TV and Rele.TV eliminates this risk by providing content specifically licensed for commercial settings. You can confidently display programming without worrying about copyright violations, ensuring your business stays on the right side of the law.

Don’t Turn It Off— Instead You Should Maximize Its Potential

While some businesses might be tempted to remove TVs altogether to avoid legal pitfalls or customer complaints related to content, this decision could squander a valuable opportunity to engage and connect with customers. Instead, think strategically about where you can add TVs to enhance the customer experience. Consider these ideas:

Medical and Dental Offices: In the waiting room and exam rooms
Automotive Shops: On the sales floor and in service waiting areas
Retail Stores: Promote new arrivals, sales, and loyalty programs using TVs throughout your store
Hospitality Businesses: Place TVs in lobbies, coffee areas and conference rooms

A TV in your waiting room, lobby, or sales floor is more than just a screen; it’s a dynamic tool that enhances customer satisfaction, boosts your brand, and drives revenue. Custom TV solutions will allow you to provide engaging, customized, and legally compliant content that sets your business apart. Don’t let legal risks or outdated trends discourage you. Instead, embrace the potential of your TV and turn it into a valuable asset for your business.

Top 10 Free & Low-Cost Services You Should Be Using in Your Business in 2025

In today’s ever-changing economic landscape, businesses must constantly adapt to remain competitive. With inflation driving up costs, and constantly shifting tariffs disrupting supply chains, business owners and marketing managers are rethinking their strategies. The good news? A variety of low-cost, pre-built tools can help businesses become more efficient and resilient. Here are the top 10 services that companies in the U.S. are using in 2025 to streamline operations and enhance productivity.

1. Google Workspace – Cloud-Based Collaboration

Google Workspace (formerly G Suite) provides cloud-based productivity tools, including Gmail, Google Drive, Docs, and Sheets. These tools allow for real-time collaboration and document sharing, eliminating inefficiencies caused by version control issues and email overload. Part of the service is a white-labelled Gmail, that uses your business’s own domain name but brings the power of Gmail to your email.

Price: Business Starter at $6/user/month, Business Standard at $12/user/month.
Savings: Eliminates the need for costly office software while enabling real-time collaboration, reducing time spent on document management by 40%.

2. Slack – Real-Time Communication

Slack replaces inefficient email chains with instant messaging, making it easier for teams to share files, coordinate tasks, and stay connected. It’s like have desktop and mobile text messaging dedicated to your business. Its integration with other workplace tools makes communication seamless and improves workflow.

Price: Free for small teams; Paid plans start at $7.25 per user/month.
Savings: By replacing lengthy email chains, Slack can save businesses 20-30% of their communication time, increasing efficiency and reducing costly miscommunication errors.

3. It’s Relevant TV – Smart In-Store Digital Marketing

For businesses with physical locations, It’s Relevant TV offers an affordable and engaging alternative to traditional signage and cable television. By replacing repetitive and often offensive TV programming with custom-branded content, businesses can boost customer engagement, promote their own services, and enhance the customer experience.

Price: Typically provides a cost savings over what a business is currently paying for cable. Starts at around $89/month and offers a FREE option for businesses with a sponsor.
Savings: Eliminates the cost of expensive traditional advertisements while improving customer engagement, leading to higher sales and repeat business.

4. Zapier – Automation Without Coding

Zapier automates repetitive tasks by connecting various apps and services. Businesses use it to save time and improve accuracy by streamlining workflows between platforms like Gmail, Slack, and Trello.

Price: Free for basic automation; Paid plans start at $19.99/month.
Savings: Automating repetitive tasks can save businesses 10+ hours per week per employee, leading to significant cost reductions over time.

5. QuickBooks – Easier Financial Management

Managing finances efficiently is crucial for lean operations. QuickBooks provides small and medium-sized businesses with an easy-to-use platform for tracking expenses, handling payroll, and generating reports.

Price: Starts at $30/month for Simple Start; advanced plans up to $200/month.
Savings: Automating financial processes can cut bookkeeping costs by up to 50%, reducing the need for additional accounting personnel.

6. HubSpot – All-in-One Marketing & Sales

HubSpot’s CRM and marketing automation tools help businesses attract and retain customers while optimizing marketing campaigns. By reducing the manual effort needed for lead generation and customer management, businesses can stay lean without sacrificing growth.

Price: Free CRM; Paid marketing and sales plans start at $20/month, with advanced plans over $800/month.
Savings: Businesses using HubSpot often report a 30% increase in lead conversion rates and thousands saved on separate marketing tools.

7. Shopify – Hassle-Free E-Commerce

Shopify simplifies the process of selling products online. With built-in inventory management, payment processing, and marketing tools, it allows businesses to scale while also supporting traditional brick-and-mortar operations.

Price: Basic plan starts at $39/month, Advanced plan up to $399/month.
Savings: Businesses save thousands annually in web development costs, with an estimated 20-30% time savings on managing online sales.

8. Asana – Workflows Made Simple

Asana helps teams manage tasks and projects with clarity. Businesses use it to assign responsibilities, track progress, and set deadlines, making collaboration more efficient and reducing wasted effort. 85% of the Fortune 100 companies use Asana.

Price: Free for basic plans; Premium plans start at $10.99 per user/month.
Savings: Teams using Asana report a 45% increase in efficiency by reducing time spent on status meetings and tracking work manually.

9. Trello – Project Management Simplified

Trello is an intuitive project management tool that helps teams collaborate effortlessly. By using customizable boards, lists, and cards, businesses can keep projects on track while reducing wasted time and miscommunication.

Price: Free for basic use; Business Class at $10 per user/month; Enterprise pricing available.
Savings: Trello helps reduce project mismanagement, saving teams an estimated 10+ hours per week by streamlining workflows and improving communication.

10. Hootsuite – Social Media Management Made Easy

Hootsuite helps businesses streamline their social media marketing by scheduling posts, tracking engagement, and analyzing performance across multiple platforms. This saves time and ensures a consistent online presence without requiring a full-time social media team.

Price: Free for one user; Paid plans start at $99/month.
Savings: Automating social media scheduling can save marketing teams up to 15 hours per week, freeing up time for higher-value tasks.

Implementation Leads to Success

As economic pressures mount, businesses must find innovative ways to stay competitive while cutting unnecessary costs. The Top 10 tools above provide powerful, cost-effective solutions to help companies become lean and efficient. Whether it’s through automation, improved communication, or smarter marketing, these services help businesses navigate today’s challenges with confidence.

By embracing technology and leveraging pre-built solutions, companies can streamline operations, enhance customer experiences, and drive sustainable growth—no matter what economic shifts lie ahead. Try one, or try them all. The more you can go with less, the better your business can become in 2025!

Top 5 Ways Businesses Can Deal With Inflation in 2025

In today’s economic landscape, businesses across all industries face the challenge of rising costs of supplies due to inflation in an all out Tariff War.

For small businesses and large corporations alike, these increases can have significant impacts on profit margins, customer satisfaction, and even business longevity. While raising prices may seem like the natural solution, businesses must carefully consider how to communicate these changes to customers to maintain trust and loyalty.

We will exmaine the Top 5 business strategies for managing cost increases as we explore effective communication methods.

1. Understanding the Impact of Rising Costs and Inflation

Inflation affects nearly every aspect of business, from the cost of raw materials to labor and shipping. As a result, the cost of supplies and services needed to run a business often rises, putting pressure on companies to adjust their prices to cover these expenses. To stay afloat, many businesses are forced to pass some of these costs on to their customers. However, frustrated customers may react negatively if they do not understand the reasons behind the price increases.

The first step in handling this situation is understanding which of your expenses have increased and by how much. This information is crucial, not only for your internal decision-making, but also for transparent communication with your customers.

2. Providing a Reasonable Justification for Price Increases

When implementing price increases, it’s essential to be up front with your customers. Many people are aware that inflation is affecting prices across the board, but providing specific reasons related to your industry and business can go a long way in easing customer concerns. Here are some justifications you can reasonably provide:

Increased Cost of Raw Materials: If the prices of raw materials or essential goods you require have gone up, explain how these increases directly affect your product pricing.
Higher Labor Costs: With labor shortages and increased wage requirements, businesses often need to pay more to retain or hire skilled employees. Explaining this can help customers understand that these expenses contribute to providing consistent quality and service.
Rising Shipping and Logistics Costs: Global supply chain disruptions and increased fuel costs have impacted shipping prices. On top of that the USPS recently raised their rates to keep themselves afloat. If shipping plays a significant role in your product costs, explaining this can justify price changes.
Improvement in Quality or Service: If your business has invested in higher-quality materials or new technologies to improve the customer experience, communicate this as a value-added reason for increased prices. Let customers see they are not just paying more, but getting more in the process.

3. Communicating Price Increases Effectively and Transparently

Clear communication is vital when addressing price increases. Here are some strategies that businesses can use to convey this message thoughtfully and empathetically:

Use It’s Relevant TV to Reach Customers In Your Business

For businesses with physical locations, we recommend employing a cost-effective communication solution in your business locations. Flyers and bulletin boards don’t cut it. Your television is a great tool for this. The leading Custom TV solution, It’s Relevant TV, allows you to create and display tailored content on your own in-store TV network, enabling you to communicate key messages directly to customers while they’re on-site.

It’s Relevant TV can be a crucial communication tool that provides several benefits for businesses:

Educate Customers on Price Changes: Use in-store screens to provide educational content about why prices have increased. Whether it’s a short message explaining the impact of inflation or a quick note on rising supplier costs, you can ensure that customers get the information you want them to see.
Highlight Value and Offer Additional Information: Use these screens to reinforce your products’ qualities or your business’ unique offerings. You can showcase behind-the-scenes footage, quality certifications, or stories about your team to make the customer feel more connected.
Engage Customers Without Extra Costs: Traditional advertising can be costly. With It’s Relevant TV, you can deliver valuable information without incurring extra advertising expenses, keeping customers informed in real time and reducing potential sticker shock.

Direct Outside Communication Channels

Email Marketing: Sending personalized emails to your loyal customers is a direct way to inform them about upcoming price changes. Highlight the reasons for the increases and express your appreciation for their continued support. Low priced tools like Mailchimp can handle the sending and tracking of your emails.
Social Media: Platforms like Instagram, Facebook, X, and LinkedIn allow you to explain changes in a public space where customers can ask questions. This interaction builds transparency and allows customers to feel heard.

Focus on the Value Your Business Offers

Customers are more likely to accept price increases if they feel they’re getting good value in return. Use this opportunity to reinforce your business’s value proposition. Emphasize the quality, durability, and uniqueness of your products, or highlight exceptional customer service and support.

4. Mitigate Price Increases and Manage Customer Expectations

While transparent communication is essential, businesses can also take proactive steps to minimize the impact of inflation on their customers. Here are a few strategies:

Implement Incremental Price Adjustments: Instead of a sudden, large increase, consider gradual adjustments over time. This approach can help customers adjust and spread the impact over a longer period.
Offer Discounts or Loyalty Programs: Reward loyal customers by offering discounts, loyalty rewards, or perks to show your appreciation. This can offset the impact of price increases and build stronger customer relationships.
Find Cost-Saving Alternatives: Look for ways to optimize operations without compromising quality. For example, sourcing materials from alternative suppliers, investing in energy-efficient equipment, or renegotiating contracts with vendors can help reduce costs.
Consider Downsizing Products or Services: In some cases, offering a smaller or limited version of a product or service at a lower price can retain budget-conscious customers while still covering your costs.

5. Balance Your Revenue Needs with Customer Satisfaction

In a time of rising costs, businesses must balance the need to remain profitable with the desire to retain customer loyalty. If you squeeze your customers too much, you will lose them.

You are not alone! Transparent communication, reasonable price adjustments, and low-cost communication tools like It’s Relevant TV and even email, can help businesses maintain customer trust. By openly explaining price changes, showcasing the value of products and services, and using thoughtful communication channels, businesses can not only survive inflation but build even stronger connections with their customers.

Whether you’re a local store or a large chain, remember that your approach to these price changes will directly impact customer perception. By employing the right strategies, you can navigate this challenging economic landscape and position your business for sustainable success.

Top 8 Ways to Cut Costs in Your Business in 2025

Running a successful business in 2025 isn’t just about generating revenue—it’s also about finding smart ways to cut unnecessary expenses. By streamlining operations, embracing technology, and rethinking traditional practices, you can significantly reduce costs without sacrificing quality or customer satisfaction.

Here are the top 8 ways to cut costs in your business this year, including some innovative strategies utilizing a low-cost marketing tool called It’s Relevant TV.

1. Reduce Print Marketing Expenses with Digital Displays

Printed flyers, brochures, and posters can quickly add up in costs—not to mention having to distribute them and get them posted in a timely manner. Instead, use your business TVs to display digital content. Digital signage and Custom TV platforms allow you to showcase promotions, events, and announcements directly on your screens, saving money on design, printing, and distribution while keeping your content fresh and dynamic.

2. Replace Traditional Cable with It’s Relevant TV

Many businesses want to entertain their visitors with quality television. Many businesses pay over $100 per month for traditional cable, which does NOTHING to promote their own brands. In fact, many business that use cable or satellite see their competitors on their screens instead of themselves! It’s Relevant TV costs just $89/month and turns your TVs into a custom network that entertains, informs, and promotes your business. You’ll save money while maximizing the value of your TVs.

3. Streamline Marketing Staff Workloads

If you have a marketing team– or worse a single marketing person, managing multiple campaigns for your business, you can save time and resources by automating certain tasks. DIY television platforms like Rele.TV make it easy to promote your products and services without needing constant oversight. Simply set it and forget it. Just upload your content, and it will be seamlessly integrated with up-to-date licensed TV programs that keep your customers entertained. The TV will feel refreshed and will always be promoting your marketing messages with little effort.

4. Cut Back on External Advertising Agency Costs

Hiring advertising agencies can be expensive, and in times where budgets are tight they are often the first thing to go. With your own Branded Custom TV Network, you can cut out the middleman and advertise your products and services directly on your in-house TVs. Promote daily specials, highlight customer testimonials, and share business updates—all without relying on outside help.

5. Lower Utility and Energy Costs with Smarter Equipment

Utility bills are on the rise this year, and are yet another thing that make it tough to turn a profit in your business. Invest in energy-efficient appliances, LED lighting, and smart thermostats. These upgrades can significantly reduce your utility bills over time.

6. Optimize Customer Retention with Enhanced In-Store Experiences

Keeping existing customers is far more cost-effective than acquiring new ones. By creating a welcoming environment, you can improve customer loyalty. Make sure your spaces are clean and well maintained. Avoid Clutter! Simpler is better for space design and maintenance. A well-placed TV can do a lot for your business, keeping a clean atmosphere and delivering entertainment and messaging to your visitors. Great customer experiences lead to great customer retention.

7. Eliminate Overpriced Subscriptions and Services

Review your current subscriptions and cut any that don’t provide enough value. Whether it’s unused software or redundant services, small savings add up. The average business has around 10 subscriptions. Take a look at your ROI for each service and make sure each is doing something for your business. You can also strive to find ways to combine overlapping services into one. It’s all about quality over quantity here.

8. Utilize Free or Low-Cost Online Tools

Take advantage of free or low-cost tools for project management, accounting, and customer relationship management (CRM). Platforms like Trello, Wave, or HubSpot offer robust features at a fraction of the cost of building your own systems. They can help you keep track of employee work, communications and help you plan for the future while analyzing your past progress and growth.