Why Every Business Should Create a Loyalty Program: Unlocking the Power of Retention and Monetization

In today’s highly competitive business landscape, customer retention has become a critical factor in driving long-term growth. While acquiring new customers is important, retaining existing ones can be significantly more profitable. One of the most effective strategies for enhancing customer loyalty—and in turn, increasing revenue—is the implementation of a loyalty program.

Despite the common misconception that loyalty programs primarily offer discounts, a well-designed loyalty program can actually increase a business’s profitability. In this article, we’ll explore why businesses should create a loyalty program, how it can lead to increased revenue, and the crucial role that customer data plays in maximizing the effectiveness of these programs.

What is a Loyalty Program?

You’ve certainly heard of them, and it’s more than likely that you are a member of more than one. A loyalty program is a marketing strategy designed to reward customers for their repeat business or long-term engagement. Typically, businesses offer points, rewards, discounts, or other incentives that customers can redeem after meeting specific criteria such as making a purchase, referring friends, or engaging with the brand.

Loyalty or “Reward” programs can take various forms, including:

Points-Based Programs: Customers earn points with each purchase that can later be exchanged for discounts, products, or services.
Tiered Programs: Customers can unlock different rewards as they progress through various levels based on their spending or engagement.
Cashback Programs: Businesses offer a percentage of the purchase price back in the form of store credits or direct cashback.
Referral Programs: Customers are rewarded for bringing new customers to the business.

Why Should You Create a Loyalty Program?

Creating a loyalty program offers a multitude of benefits that can drive growth, improve customer retention, and boost your overall revenue. Here’s a deeper look at the key reasons why your business should consider implementing one.

1. Increased Customer Retention and Lifetime Value

The primary goal of any loyalty program is to increase customer retention. Retained customers are more likely to make repeat purchases, and their lifetime value is significantly higher than that of new customers.

Data shows that increasing customer retention by just 5% can increase profits by 25% to 95% (Source: Harvard Business Review). This is because loyal customers are more likely to spend more over time, make larger purchases, and are more receptive to upsells and cross-sells.

In fact, loyal customers are 50% more likely to try new products and spend 31% more than new customers (Source: Bain & Company). This means that a loyalty program isn’t just about rewarding customers; it’s about encouraging them to deepen their relationship with your brand.

2. Improved Customer Acquisition Through Referrals

Loyalty programs aren’t just about retaining existing customers—they also help businesses acquire new customers. Many loyalty programs include referral bonuses or rewards for bringing in new customers. According to a study by Nielsen, 83% of consumers trust recommendations from people they know, and 92% of consumers trust peer recommendations over advertisements.

When you reward loyal customers for referring others, you essentially turn them into brand advocates, significantly boosting your acquisition efforts without spending extra money on traditional advertising.

3. Loyalty Programs Increase Customer Spending

While it may seem counterintuitive that offering discounts or rewards could lead to higher revenues, the data consistently shows that loyalty programs lead to higher average transaction values.

A study by Bond Brand Loyalty found that 77% of consumers are more likely to make a purchase if they belong to a loyalty program. Moreover, loyal members tend to spend 12-18% more than non-members. This is because loyalty programs incentivize customers to purchase more frequently or in higher quantities to unlock more rewards.

For example, if your loyalty program is based on earning points per dollar spent, customers will naturally aim to accumulate more points by purchasing more items or opting for higher-value products. Additionally, loyalty programs can encourage customers to engage in repeat purchases (such as subscribing to auto-delivery services or making pre-scheduled orders) to maximize their rewards.

4. Gathering Data for Personalization and Targeting

One of the most powerful aspects of loyalty programs is the wealth of customer data that they generate. When customers sign up for a loyalty program, businesses can collect detailed information on their buying behaviors, preferences, frequency of purchases, and demographics.

Here’s how this data can drive monetization:

Personalized Offers: By analyzing purchase history, businesses can send personalized offers or discounts that cater to each customer’s preferences. Studies show that personalized marketing can increase transaction rates by up to 10% (Source: McKinsey & Company).
Targeted Marketing Campaigns: Loyalty data allows businesses to segment their customer base, enabling more targeted marketing campaigns. For example, you can send specific promotions to high-value customers or offer special deals to customers who have not engaged with your brand in a while.
Predictive Analytics: By analyzing trends in customer behavior, businesses can predict future purchases, stock up on popular products, and proactively offer deals on products customers are likely to buy. This reduces inventory waste and ensures that marketing efforts are timely and relevant.

Moreover, loyalty program data can inform product development. By identifying which products customers love the most, you can focus on expanding those product lines or improving similar items, increasing your chances of success in the market.

5. Cost-Effective Customer Retention vs. Acquisition

Acquiring new customers can be 5 to 25 times more expensive than retaining existing ones (Source: Harvard Business Review). Loyalty programs provide a more cost-effective way to retain customers, as they focus on rewarding and engaging existing customers rather than spending vast amounts of money on acquisition strategies like digital ads or promotions.

The beauty of loyalty programs is that, while offering discounts or rewards, businesses are fostering long-term relationships that lead to higher customer lifetime value. Essentially, by rewarding customers for continued loyalty, you’re reducing the need for costly incentives to drive one-time sales, making it a highly efficient way to grow your business.

In today’s competitive market, offering a loyalty program can differentiate your brand from others that don’t. As consumers are increasingly becoming more conscious of their purchasing decisions, they value businesses that reward their loyalty. A well-crafted loyalty program not only incentivizes repeat business but also enhances your brand’s image, turning transactional relationships into deeper emotional connections with customers.

Research from Accenture shows that 77% of consumers are more likely to stay loyal to brands that offer them personalized deals and rewards. This gives you an edge over competitors who may not offer similar benefits, especially in industries where customers have plenty of options.

The Bottom Line: Monetizing Through Loyalty Programs

Creating a loyalty program isn’t just about offering discounts; it’s about building a sustainable revenue model that focuses on retaining customers, increasing spending, and gaining valuable insights into your customers’ behaviors.

Here’s a recap of the key reasons why your business should create a loyalty program:

Increased Customer Retention: Loyal customers spend more, and increasing retention by 5% can boost profits by 25-95%.
Higher Customer Lifetime Value: Loyalty programs drive repeat purchases, leading to long-term profitability.
Improved Acquisition: Loyalty programs leverage referrals, turning existing customers into brand ambassadors.
Data Collection and Personalization: You can gather valuable data to tailor your offerings and marketing, leading to more effective campaigns and higher ROI.
Cost-Effective Retention: Retaining customers is far less expensive than acquiring new ones, making loyalty programs a cost-effective strategy for growth.
Competitive Differentiation: A great loyalty program sets you apart from competitors, helping you attract and keep customers in a crowded marketplace.

By implementing a well-structured loyalty program, you not only increase customer engagement but also enhance your monetization strategies through data-driven insights and personalized experiences. If you haven’t yet invested in a loyalty program, now is the time to consider how it could transform your business into a more profitable, sustainable, and customer-focused enterprise.

It’s easy to build your own loyalty program thanks to the many companies out there that have ready-built systems, and are able to white label the experience – matching it to your brand.Services like Bubblehouse, Smile.io and Points.com are great places to start your search.

References:

Harvard Business Review – “The Value of Keeping the Right Customers”
Bain & Company – “The Loyalty Effect: The Hidden Force Behind Growth”
Bond Brand Loyalty – “The Loyalty Report 2020”
McKinsey & Company – “The Power of Personalization”
Nielsen – “Global Trust in Advertising”

2025 Business Trends: Custom TV Networks: Affordable, High-Tech, and Packed with Value

Imagine transforming your business TV into a powerful tool that engages your customers, promotes your brand, and provides entertainment—all for less than you’re probably paying for traditional cable. Sounds too good to be true? Well, it’s not.

High-tech custom TV networks are now within reach for businesses of all sizes, offering unbeatable value at a fraction of the cost of cable. Let’s break down why custom TV networks are a no-brainer for any business owner and explore the low-cost and easy to use options.

Why Custom TV Networks Are Better Than Cable

1. More Than Entertainment: Unlike cable, which provides generic content and ads for other brands, a custom TV network lets you showcase your own products, services, and promotions alongside engaging entertainment.

2. Cost-Effective: Traditional cable TV can cost $100-300 per month depending on the location of your business. Custom TV can be a lot cheaper while offering tools for you to generate revenue and offset the costs completely.

3. Commercial Licensing Included: Both options highlighted here come with fully licensed content, meaning you won’t have to worry about legal issues when showing videos in a public space. Using services like YouTube, Hulu or Netflix can get your business into serious trouble.

4. Simple Setup: No need for complicated equipment or an installer to come out to your business and stand on a ladder for 2 hours. Just connect your screen to a popular streaming device and start using it.

Two Affordable Solutions for Custom TV Networks

1. It’s Relevant TV – Just $89/Month

With It’s Relevant TV, you get a full-featured custom TV network at an unparalleled price of just $89 per month when you sign up for a year.

What’s Included:

500,000+ licensed TV programs, segmented and tailored to your audience’s interests.
Custom branding to showcase your logo, promotions, and messages.
A seamless mix of entertainment and information that keeps visitors engaged.
Easy-to-use platform with no hidden fees.
A decade’s long history of not raising customer’s rates, even during inflation.

This option is perfect for businesses looking for a low-cost, long-term solution to replace cable and elevate their customer experience.

2. RELE.TV – 3-Month Plans Starting at $499

For businesses needing flexibility, Rele.tv offers short-term plans starting at just $499 for three months.

What’s Included:
- Full access to commercial-licensed content.
- Custom branding and promotions, just like It’s Relevant TV.
- No setup fees, making it easy to get your feet wet without a long-term commitment.

This option is ideal for seasonal businesses or those wanting to test the waters before committing to a longer-term solution.

A Great 2025 Resolution for Your Business

Switching from traditional cable to a custom TV network is one of the smartest decisions you can make for your business. It’s affordable, simple to set up, and delivers so much more value:

Create a memorable experience for your customers.
Promote your products and services directly on your screens.
Spend less on TV while getting more in return.

Whether you choose to sign up for a yearly plan with It’s Relevant TV at just $89/month or take the short-term flexibility of Rele.tv starting at $499 all-in, you’ll be bringing so much more to your TV and your business.

Top 5 Reasons To Keep a TV in Your Waiting Room

In today’s fast-paced world, every moment counts, especially for businesses striving to make a lasting impression. Whether you run a medical practice, dental office, automotive shop, or a retail store, the environment you create in your waiting area or lobby plays a significant role in customer satisfaction. A TV in your waiting room is more than just a screen; it’s a tool that can enhance your brand, inform your audience, and even boost your revenue.

Despite recent concerns about inappropriate or overly political content on cable, and lawsuits related to using content from streaming providers without a commercial license, the benefits of having a TV in your space far outweigh the risks. Especially when you mitigate the risks by choosing a service like Rele.tv. Here’s why you should keep your TV and make the most of it.

1. Improve Customer Experience and Reduce Perceived Wait Times

No one likes waiting, but a well-placed TV can make the time seem to fly. Research shows that engaging content can significantly reduce perceived wait times. Instead of staring at a clock or scrolling through their phones, customers are entertained, informed, and educated.

Custom TV’s tailored programming ensures that your viewers are engaged with content that’s relevant to your industry. For example:

Medical offices can feature health tips and wellness content.
Automotive shops can display car maintenance advice.
Retail stores can showcase the latest trends or products.

This not only keeps customers entertained but also positions your business as a source of valuable information.

2. Boost Brand Awareness

Your waiting room TV is a golden opportunity to promote your brand. Unlike traditional TV channels or streaming services that focus on unrelated content, It’s Relevant TV lets you control what’s displayed. This means:

Highlighting your services and special offers.
Sharing testimonials and success stories.
Promoting upcoming events or loyalty programs.

By customizing the content, you’re turning idle time into a powerful branding moment that sticks with your audience. And this time can be just as valuable, if not more, than your external advertising efforts.

3. Drive Revenue with Strategic Advertising

Every business looks for ways to increase revenue, and a TV in your waiting room can help. With It’s Relevant TV, you can integrate advertisements for your services or partner businesses seamlessly into the programming. For example:

A dental office might promote teeth-whitening specials.
An automotive shop could advertise seasonal tire discounts.
A hospitality business might showcase room upgrades or paid activities visitors can partake in.

This subtle yet effective advertising keeps your customers informed while encouraging them to make additional purchases or book services.

4. Provide a Professional and Modern Atmosphere

A blank wall or silent waiting room can feel uninviting. A TV, when used correctly, elevates the ambiance of your space. It shows that your business is modern, professional, and attentive to customer needs.

It’s Relevant TV provides high-quality, curated content that’s free from the disruptive ads and unrelated programming of traditional channels. This creates a polished and enjoyable experience for your customers, making them more likely to return and recommend your business.

5. Stay Compliant and Avoid Legal Risks

Recent lawsuits against businesses for streaming content without commercial licensing highlights the importance of compliance. Streaming platforms like Netflix, Hulu, and Disney+ are designed for personal use and often prohibit commercial use in their terms of service. Violating these terms can result in hefty fines and legal trouble.

Custom TV from It’s Relevant TV and Rele.TV eliminates this risk by providing content specifically licensed for commercial settings. You can confidently display programming without worrying about copyright violations, ensuring your business stays on the right side of the law.

Don’t Turn It Off— Instead You Should Maximize Its Potential

While some businesses might be tempted to remove TVs altogether to avoid legal pitfalls or customer complaints related to content, this decision could squander a valuable opportunity to engage and connect with customers. Instead, think strategically about where you can add TVs to enhance the customer experience. Consider these ideas:

Medical and Dental Offices: In the waiting room and exam rooms
Automotive Shops: On the sales floor and in service waiting areas
Retail Stores: Promote new arrivals, sales, and loyalty programs using TVs throughout your store
Hospitality Businesses: Place TVs in lobbies, coffee areas and conference rooms

A TV in your waiting room, lobby, or sales floor is more than just a screen; it’s a dynamic tool that enhances customer satisfaction, boosts your brand, and drives revenue. Custom TV solutions will allow you to provide engaging, customized, and legally compliant content that sets your business apart. Don’t let legal risks or outdated trends discourage you. Instead, embrace the potential of your TV and turn it into a valuable asset for your business.

Top 10 Free & Low-Cost Services You Should Be Using in Your Business in 2025

In today’s ever-changing economic landscape, businesses must constantly adapt to remain competitive. With inflation driving up costs, and constantly shifting tariffs disrupting supply chains, business owners and marketing managers are rethinking their strategies. The good news? A variety of low-cost, pre-built tools can help businesses become more efficient and resilient. Here are the top 10 services that companies in the U.S. are using in 2025 to streamline operations and enhance productivity.

1. Google Workspace – Cloud-Based Collaboration

Google Workspace (formerly G Suite) provides cloud-based productivity tools, including Gmail, Google Drive, Docs, and Sheets. These tools allow for real-time collaboration and document sharing, eliminating inefficiencies caused by version control issues and email overload. Part of the service is a white-labelled Gmail, that uses your business’s own domain name but brings the power of Gmail to your email.

Price: Business Starter at $6/user/month, Business Standard at $12/user/month.
Savings: Eliminates the need for costly office software while enabling real-time collaboration, reducing time spent on document management by 40%.

2. Slack – Real-Time Communication

Slack replaces inefficient email chains with instant messaging, making it easier for teams to share files, coordinate tasks, and stay connected. It’s like have desktop and mobile text messaging dedicated to your business. Its integration with other workplace tools makes communication seamless and improves workflow.

Price: Free for small teams; Paid plans start at $7.25 per user/month.
Savings: By replacing lengthy email chains, Slack can save businesses 20-30% of their communication time, increasing efficiency and reducing costly miscommunication errors.

3. It’s Relevant TV – Smart In-Store Digital Marketing

For businesses with physical locations, It’s Relevant TV offers an affordable and engaging alternative to traditional signage and cable television. By replacing repetitive and often offensive TV programming with custom-branded content, businesses can boost customer engagement, promote their own services, and enhance the customer experience.

Price: Typically provides a cost savings over what a business is currently paying for cable. Starts at around $89/month and offers a FREE option for businesses with a sponsor.
Savings: Eliminates the cost of expensive traditional advertisements while improving customer engagement, leading to higher sales and repeat business.

4. Zapier – Automation Without Coding

Zapier automates repetitive tasks by connecting various apps and services. Businesses use it to save time and improve accuracy by streamlining workflows between platforms like Gmail, Slack, and Trello.

Price: Free for basic automation; Paid plans start at $19.99/month.
Savings: Automating repetitive tasks can save businesses 10+ hours per week per employee, leading to significant cost reductions over time.

5. QuickBooks – Easier Financial Management

Managing finances efficiently is crucial for lean operations. QuickBooks provides small and medium-sized businesses with an easy-to-use platform for tracking expenses, handling payroll, and generating reports.

Price: Starts at $30/month for Simple Start; advanced plans up to $200/month.
Savings: Automating financial processes can cut bookkeeping costs by up to 50%, reducing the need for additional accounting personnel.

6. HubSpot – All-in-One Marketing & Sales

HubSpot’s CRM and marketing automation tools help businesses attract and retain customers while optimizing marketing campaigns. By reducing the manual effort needed for lead generation and customer management, businesses can stay lean without sacrificing growth.

Price: Free CRM; Paid marketing and sales plans start at $20/month, with advanced plans over $800/month.
Savings: Businesses using HubSpot often report a 30% increase in lead conversion rates and thousands saved on separate marketing tools.

7. Shopify – Hassle-Free E-Commerce

Shopify simplifies the process of selling products online. With built-in inventory management, payment processing, and marketing tools, it allows businesses to scale while also supporting traditional brick-and-mortar operations.

Price: Basic plan starts at $39/month, Advanced plan up to $399/month.
Savings: Businesses save thousands annually in web development costs, with an estimated 20-30% time savings on managing online sales.

8. Asana – Workflows Made Simple

Asana helps teams manage tasks and projects with clarity. Businesses use it to assign responsibilities, track progress, and set deadlines, making collaboration more efficient and reducing wasted effort. 85% of the Fortune 100 companies use Asana.

Price: Free for basic plans; Premium plans start at $10.99 per user/month.
Savings: Teams using Asana report a 45% increase in efficiency by reducing time spent on status meetings and tracking work manually.

9. Trello – Project Management Simplified

Trello is an intuitive project management tool that helps teams collaborate effortlessly. By using customizable boards, lists, and cards, businesses can keep projects on track while reducing wasted time and miscommunication.

Price: Free for basic use; Business Class at $10 per user/month; Enterprise pricing available.
Savings: Trello helps reduce project mismanagement, saving teams an estimated 10+ hours per week by streamlining workflows and improving communication.

10. Hootsuite – Social Media Management Made Easy

Hootsuite helps businesses streamline their social media marketing by scheduling posts, tracking engagement, and analyzing performance across multiple platforms. This saves time and ensures a consistent online presence without requiring a full-time social media team.

Price: Free for one user; Paid plans start at $99/month.
Savings: Automating social media scheduling can save marketing teams up to 15 hours per week, freeing up time for higher-value tasks.

Implementation Leads to Success

As economic pressures mount, businesses must find innovative ways to stay competitive while cutting unnecessary costs. The Top 10 tools above provide powerful, cost-effective solutions to help companies become lean and efficient. Whether it’s through automation, improved communication, or smarter marketing, these services help businesses navigate today’s challenges with confidence.

By embracing technology and leveraging pre-built solutions, companies can streamline operations, enhance customer experiences, and drive sustainable growth—no matter what economic shifts lie ahead. Try one, or try them all. The more you can go with less, the better your business can become in 2025!

Top 5 Ways Businesses Can Deal With Inflation in 2025

In today’s economic landscape, businesses across all industries face the challenge of rising costs of supplies due to inflation in an all out Tariff War.

For small businesses and large corporations alike, these increases can have significant impacts on profit margins, customer satisfaction, and even business longevity. While raising prices may seem like the natural solution, businesses must carefully consider how to communicate these changes to customers to maintain trust and loyalty.

We will exmaine the Top 5 business strategies for managing cost increases as we explore effective communication methods.

1. Understanding the Impact of Rising Costs and Inflation

Inflation affects nearly every aspect of business, from the cost of raw materials to labor and shipping. As a result, the cost of supplies and services needed to run a business often rises, putting pressure on companies to adjust their prices to cover these expenses. To stay afloat, many businesses are forced to pass some of these costs on to their customers. However, frustrated customers may react negatively if they do not understand the reasons behind the price increases.

The first step in handling this situation is understanding which of your expenses have increased and by how much. This information is crucial, not only for your internal decision-making, but also for transparent communication with your customers.

2. Providing a Reasonable Justification for Price Increases

When implementing price increases, it’s essential to be up front with your customers. Many people are aware that inflation is affecting prices across the board, but providing specific reasons related to your industry and business can go a long way in easing customer concerns. Here are some justifications you can reasonably provide:

Increased Cost of Raw Materials: If the prices of raw materials or essential goods you require have gone up, explain how these increases directly affect your product pricing.
Higher Labor Costs: With labor shortages and increased wage requirements, businesses often need to pay more to retain or hire skilled employees. Explaining this can help customers understand that these expenses contribute to providing consistent quality and service.
Rising Shipping and Logistics Costs: Global supply chain disruptions and increased fuel costs have impacted shipping prices. On top of that the USPS recently raised their rates to keep themselves afloat. If shipping plays a significant role in your product costs, explaining this can justify price changes.
Improvement in Quality or Service: If your business has invested in higher-quality materials or new technologies to improve the customer experience, communicate this as a value-added reason for increased prices. Let customers see they are not just paying more, but getting more in the process.

3. Communicating Price Increases Effectively and Transparently

Clear communication is vital when addressing price increases. Here are some strategies that businesses can use to convey this message thoughtfully and empathetically:

Use It’s Relevant TV to Reach Customers In Your Business

For businesses with physical locations, we recommend employing a cost-effective communication solution in your business locations. Flyers and bulletin boards don’t cut it. Your television is a great tool for this. The leading Custom TV solution, It’s Relevant TV, allows you to create and display tailored content on your own in-store TV network, enabling you to communicate key messages directly to customers while they’re on-site.

It’s Relevant TV can be a crucial communication tool that provides several benefits for businesses:

Educate Customers on Price Changes: Use in-store screens to provide educational content about why prices have increased. Whether it’s a short message explaining the impact of inflation or a quick note on rising supplier costs, you can ensure that customers get the information you want them to see.
Highlight Value and Offer Additional Information: Use these screens to reinforce your products’ qualities or your business’ unique offerings. You can showcase behind-the-scenes footage, quality certifications, or stories about your team to make the customer feel more connected.
Engage Customers Without Extra Costs: Traditional advertising can be costly. With It’s Relevant TV, you can deliver valuable information without incurring extra advertising expenses, keeping customers informed in real time and reducing potential sticker shock.

Direct Outside Communication Channels

Email Marketing: Sending personalized emails to your loyal customers is a direct way to inform them about upcoming price changes. Highlight the reasons for the increases and express your appreciation for their continued support. Low priced tools like Mailchimp can handle the sending and tracking of your emails.
Social Media: Platforms like Instagram, Facebook, X, and LinkedIn allow you to explain changes in a public space where customers can ask questions. This interaction builds transparency and allows customers to feel heard.

Focus on the Value Your Business Offers

Customers are more likely to accept price increases if they feel they’re getting good value in return. Use this opportunity to reinforce your business’s value proposition. Emphasize the quality, durability, and uniqueness of your products, or highlight exceptional customer service and support.

4. Mitigate Price Increases and Manage Customer Expectations

While transparent communication is essential, businesses can also take proactive steps to minimize the impact of inflation on their customers. Here are a few strategies:

Implement Incremental Price Adjustments: Instead of a sudden, large increase, consider gradual adjustments over time. This approach can help customers adjust and spread the impact over a longer period.
Offer Discounts or Loyalty Programs: Reward loyal customers by offering discounts, loyalty rewards, or perks to show your appreciation. This can offset the impact of price increases and build stronger customer relationships.
Find Cost-Saving Alternatives: Look for ways to optimize operations without compromising quality. For example, sourcing materials from alternative suppliers, investing in energy-efficient equipment, or renegotiating contracts with vendors can help reduce costs.
Consider Downsizing Products or Services: In some cases, offering a smaller or limited version of a product or service at a lower price can retain budget-conscious customers while still covering your costs.

5. Balance Your Revenue Needs with Customer Satisfaction

In a time of rising costs, businesses must balance the need to remain profitable with the desire to retain customer loyalty. If you squeeze your customers too much, you will lose them.

You are not alone! Transparent communication, reasonable price adjustments, and low-cost communication tools like It’s Relevant TV and even email, can help businesses maintain customer trust. By openly explaining price changes, showcasing the value of products and services, and using thoughtful communication channels, businesses can not only survive inflation but build even stronger connections with their customers.

Whether you’re a local store or a large chain, remember that your approach to these price changes will directly impact customer perception. By employing the right strategies, you can navigate this challenging economic landscape and position your business for sustainable success.

Top 8 Ways to Cut Costs in Your Business in 2025

Running a successful business in 2025 isn’t just about generating revenue—it’s also about finding smart ways to cut unnecessary expenses. By streamlining operations, embracing technology, and rethinking traditional practices, you can significantly reduce costs without sacrificing quality or customer satisfaction.

Here are the top 8 ways to cut costs in your business this year, including some innovative strategies utilizing a low-cost marketing tool called It’s Relevant TV.

1. Reduce Print Marketing Expenses with Digital Displays

Printed flyers, brochures, and posters can quickly add up in costs—not to mention having to distribute them and get them posted in a timely manner. Instead, use your business TVs to display digital content. Digital signage and Custom TV platforms allow you to showcase promotions, events, and announcements directly on your screens, saving money on design, printing, and distribution while keeping your content fresh and dynamic.

2. Replace Traditional Cable with It’s Relevant TV

Many businesses want to entertain their visitors with quality television. Many businesses pay over $100 per month for traditional cable, which does NOTHING to promote their own brands. In fact, many business that use cable or satellite see their competitors on their screens instead of themselves! It’s Relevant TV costs just $89/month and turns your TVs into a custom network that entertains, informs, and promotes your business. You’ll save money while maximizing the value of your TVs.

3. Streamline Marketing Staff Workloads

If you have a marketing team– or worse a single marketing person, managing multiple campaigns for your business, you can save time and resources by automating certain tasks. DIY television platforms like Rele.TV make it easy to promote your products and services without needing constant oversight. Simply set it and forget it. Just upload your content, and it will be seamlessly integrated with up-to-date licensed TV programs that keep your customers entertained. The TV will feel refreshed and will always be promoting your marketing messages with little effort.

4. Cut Back on External Advertising Agency Costs

Hiring advertising agencies can be expensive, and in times where budgets are tight they are often the first thing to go. With your own Branded Custom TV Network, you can cut out the middleman and advertise your products and services directly on your in-house TVs. Promote daily specials, highlight customer testimonials, and share business updates—all without relying on outside help.

5. Lower Utility and Energy Costs with Smarter Equipment

Utility bills are on the rise this year, and are yet another thing that make it tough to turn a profit in your business. Invest in energy-efficient appliances, LED lighting, and smart thermostats. These upgrades can significantly reduce your utility bills over time.

6. Optimize Customer Retention with Enhanced In-Store Experiences

Keeping existing customers is far more cost-effective than acquiring new ones. By creating a welcoming environment, you can improve customer loyalty. Make sure your spaces are clean and well maintained. Avoid Clutter! Simpler is better for space design and maintenance. A well-placed TV can do a lot for your business, keeping a clean atmosphere and delivering entertainment and messaging to your visitors. Great customer experiences lead to great customer retention.

7. Eliminate Overpriced Subscriptions and Services

Review your current subscriptions and cut any that don’t provide enough value. Whether it’s unused software or redundant services, small savings add up. The average business has around 10 subscriptions. Take a look at your ROI for each service and make sure each is doing something for your business. You can also strive to find ways to combine overlapping services into one. It’s all about quality over quantity here.

8. Utilize Free or Low-Cost Online Tools

Take advantage of free or low-cost tools for project management, accounting, and customer relationship management (CRM). Platforms like Trello, Wave, or HubSpot offer robust features at a fraction of the cost of building your own systems. They can help you keep track of employee work, communications and help you plan for the future while analyzing your past progress and growth.

Top 10 Cost-Effective Marketing Ideas for Businesses When Your Budget Has Been Cut

Budget cuts can feel like a death sentence for marketing efforts, but they don’t have to be. The key is finding smarter, cost-effective solutions that still allow you to achieve your goals without breaking the bank. One of the most innovative options made available in the past few years are custom television networks– cable replacements that transform what were once simple cable TVs into powerful marketing engines. Whether you’re in retail, medical, hospitality, automotive, or the restaurant industry, these networks are an affordable way to engage visitors, enhance customer experiences, and promote your business.

Here are ten marketing strategies that can help you make the most of a reduced budget, with a special focus on how leveraging a TV you already have can play a pivotal role.

1. Repurpose Your Cable Budget

Most businesses spend over $100 a month on traditional cable services hoping to entertain their visitors. Instead of generic TV content, you can use the screen to showcase your brand, promotions, and services while still providing engaging entertainment for your audience.

2. Enhance In-Store Experiences

A positive customer experience leads to repeat business. Imagine customers visiting your business and seeing personalized, professional TV content that highlights your products, services, and special promotions. This keeps your brand top of mind without the hefty price tag of traditional advertising.

3. Advertise Without Paying for Ad Space

Ad placement on TV, radio, and digital platforms can be expensive. Advertising CPMs are reaching $50 in 2025 while custom TV platform CPMs can cost as little as $0.50. With platforms like It’s Relevant TV, you can run unlimited ads for your business on your own screens, 24/7, for no additional cost. Highlight new arrivals, seasonal deals, or unique services to a captive audience already in your space.

4. Recover from Staffing Cuts

If your marketing department has been downsized, custom relevision can step in as a self-sufficient tool that requires minimal management. “Set it and forget it” allowing the TV to be an expert communicator for you. Platforms like Rele.tv have user-friendly controls that allow you to upload content, select themes, and schedule updates in minutes. This frees up your remaining team to focus on other priorities.

5. Reach a Highly Targeted Audience

Marketing to the right audience is crucial, especially when budgets are tight. Installing custom TV ensures your messages are seen by the people who matter most—your visitors and customers. Unlike traditional cable, which may feature irrelevant programming, these platforms keep the focus on your brand.

6. Cut Back on Printing Costs

Brochures, flyers, and posters can be costly to produce and distribute. Digital signage allows you to convey the same information dynamically on your screens. Update content in real-time without reprinting materials, saving both time and money.

7. Boost Social Media Engagement

No one notices those “follow us on Facebook” stickers at your door, or front desk anymore. Encourage customers to follow your social media channels by syndicating your most recent posts on your TV screens. Display customer reviews, creative posts, and product spotlights to create a seamless connection between your physical and digital presence.

8. Increase Customer Awareness of Services

Many businesses struggle to educate their customers about all the services or products they offer. Some of this is due to staff, but a lot just comes down to communication. With custom television, you can create short, engaging videos that spotlight your full range of offerings. For instance, a medical office might highlight wellness programs, while an automotive service center could showcase seasonal maintenance specials.

9. Stand Out from Competitors

Businesses using traditional cable TV or even simple digital signage fail to differentiate themselves. By switching to a custom TV platform you’ll stand out with unique, branded content that reinforces your business’s identity and value.

10. Adapt to Changing Customer Expectations

Today’s customers expect personalized, relevant experiences from the moment they walk into your business. Custom TV helps you meet those expectations by delivering content that aligns with your brand and resonates with your audience. And it’s easy to manage with a reduced staffing level.

Real-Life Scenarios: The Benefits of Switching

Consider these common scenarios:

A restaurant’s marketing budget is cut, and the team needs to promote daily specials without buying new ad space. By using custom TV solutions they create engaging, on-screen promotions that boost sales without additional costs.
A medical office reduces staff but still needs to inform patients about new services. They create videos and on-screen promotions highlighting these services, ensuring patients stay informed and engaged.
A retail store sees a drop in foot traffic and needs a cost-effective way to highlight seasonal deals. Custom TV attracts attention with vibrant, customized content tailored to current promotions.

Custom TV Can Bridge the Gap When Budgets Are Tight

In challenging times, every dollar counts. By switching to services like It’s Relevant TV, you’re not just cutting costs—you’re investing in marketing tools that drive engagement, enhance customer experiences, and help your business stand out. It’s a smart, scalable solution that adapts to your needs, no matter your industry or staffing level. And best of all, you don’t have to find the budget, you can simply switch from Cable TV over to IRTV and likely save money from the start.

The Power of Advertising Inside Your Business with It’s Relevant TV

Advertising is one of the most critical aspects of running a successful business. Traditionally, businesses have turned to external platforms like billboards, newspaper ads, TV commercials, and online/social boosts and posts to reach their target audiences. However, these options often come with steep costs and uncertain effectiveness. In contrast, advertising within your business using services like It’s Relevant TV offers unparalleled advantages, including lower costs, higher relevance, and increased customer loyalty.

Leveraging It’s Relevant TV’s Advertising Tools

It’s Relevant TV (IRTV) transforms your business’s TV screens into powerful marketing tools. Unlike traditional programming or streaming services, IRTV allows you to fully control the content displayed on your screens, offering several advertising formats to maximize your impact:

Right-Side Static Ads: These non-intrusive ads remain visible on the screen’s sidebar, ensuring consistent exposure without interrupting the main content. Customers can absorb these messages passively while enjoying the programming.
Full-Screen Ads: When you want to grab attention, full-screen ads are a bold and effective option. Use these to promote key offerings, upcoming events, or special promotions.
Text on Screen: Displaying text-based messages directly on the screen provides a quick and easy way to communicate essential information, such as discounts, service updates, or loyalty programs.
In-Stream Video Ads: Seamlessly integrate short video ads into the programming. These ads captivate viewers and are particularly effective for showcasing products, services, or customer testimonials.

With these tools, IRTV ensures that your advertising is always relevant, engaging, and tailored to your audience.

The Costs of Traditional Advertising vs. IRTV

External advertising platforms are notorious for their high costs and variable returns:

Billboards: Renting a billboard can cost thousands of dollars per month, yet its impressions depend entirely on traffic volume and the assumption that passersby will notice your message.
Newspaper Ads: While print ads can target a local audience, their reach is declining in the digital age, and placement costs can be significant.
TV Commercials: Producing and airing a TV commercial involves steep production costs and airtime fees, often running into tens of thousands of dollars.
Online Ads: Although flexible and measurable, online ads can become expensive when competing for keywords or targeting specific demographics, with costs per impression varying widely.

Cost Comparison: IRTV’s Value Proposition

Let’s consider an example of advertising inside your business with IRTV using just the single right-side rotating ad zone:

Daily Foot Traffic: 100 customers
Average Dwell Time: 15 minutes per customer
Ad Frequency: Right-side static ads rotate every 15 seconds (4 ads per minute)

This example above will result in 6,000 ad impressions per day.

At less than $3 per day, this equates to: $0.0005 per impression or a $0.50 CPM.

Compare this to traditional advertising channels, where CPMS generally range from $10 to $45, and the value of IRTV becomes clear. Not only is IRTV 20+ times more cost-effective, but it also targets a more valuable audience– the one that has already been engaged with your business, making it more likely to act upon your advertising messages.

This is just 1 of 4 areas that can be used to advertise your business on It’s Relevant TV. And unlike so much of mainstream advertising, the cost of building these right side ads is included in an IRTV monthly subscription. So that $3 a day includes the ad creative!

The Power of Advertising Within Your Space

Advertising inside your business has a unique advantage: relevance. When customers are already in your space, they are more likely to respond positively to your messaging.

Here’s why:

Higher Engagement: Customers are naturally focused on your offerings when they’re on-site. Ads that highlight promotions, new products, or services resonate more because they are timely and actionable.
Increased Loyalty: Advertising in-house reminds customers of the value you provide, reinforcing their decision to choose your business. This is especially important in a commoditized world where customer loyalty can make or break your success.
Immediate Impact: Unlike external ads that require customers to remember and act later, in-house ads can prompt immediate action. For example, a dental office could use an ad to encourage patients to book their next appointment before leaving.
Enhanced Perception: Customized programming and advertising create a polished, professional atmosphere that enhances the customer experience. This positions your business as modern and customer-focused.

Advertising in Your Business Is Valuable

Advertising inside your business with It’s Relevant TV offers an unmatched combination of affordability, effectiveness, and relevance. By utilizing tools like right-side static ads, full-screen ads, text on screen, and in-stream videos, you can create tailored messaging that resonates with your audience.

When compared to the high costs and uncertain returns of traditional advertising, IRTV’s value shines. At just $3 a day, it’s not only cost-effective but also strategically impactful. Don’t miss the opportunity to leverage your in-house TV screens to build customer loyalty, drive sales, and enhance your brand. With It’s Relevant TV, the power of advertising is literally within your grasp – It’s probably hanging on your wall!

Top 7 Best Strategies to Boost Sales in Your Car Dealership

In the highly competitive world of automotive sales, dealerships are constantly searching for ways to improve customer experience, boost sales, and streamline their marketing efforts. Especially now, with high interest rates and lease prices, dealerships need as much positive marketing as they can get to close the sale. One innovative solution that has been gaining traction is the use of customized television displays.

Once called “digital signage” the new form of this service has really evolved. It’s Relevant TV, one of Automotive News’ Top Picks for Car Dealership TV, pioneered the new model, combining licensed TV programming and powerful marketing tools to enhance both the sales and service areas of a dealership.

Here’s a deeper dive into how It’s Relevant TV can change a dealership’s sales process, all starting at $89 a month.

Top 7 Ways to utilize It’s Relevant TV in Your Dealership

Sales Area:
1. Engage: Place It’s Relevant TV screens in the showroom to entertain and inform customers as they browse vehicles. Display a mix of engaging content such as local news, weather updates, trivia, and entertainment, along with your promotional videos and special offers.

2. Highlight Inventory and Promotions: Showcase the latest models, special financing options, and current promotions. This not only keeps customers informed but also encourages them to ask about specific deals.

3. Customer Testimonials: Play videos of satisfied customers sharing their positive experiences. This can build trust and influence potential buyers who are still making their decisions.

Service Area:
4. Inform and Entertain: Waiting for vehicle maintenance can be tedious. Use It’s Relevant TV to provide engaging content that makes the wait more pleasant. Include segments on vehicle care tips, service specials, and loyalty programs.

5. Promote Additional Services: Inform customers about additional services such as detailing, tire rotation, and seasonal check-ups. Highlighting these services can lead to increased sales and customer retention.

6. Enhance Customer Loyalty: Display information about loyalty programs, referral bonuses, and exclusive events. This can encourage repeat business and build a stronger customer base.

7. Promote the Sales Department: Spotlight the latest and greatest new vehicles, enticing your service customer to lease or buy a new vehicle. This is a great place to promote payment forgiveness and lease buyouts.

Cost-Effective Marketing

Starting at just $59 a month, It’s Relevant TV offers a cost-effective alternative to traditional, more expensive promotional channels like TV commercials, radio ads, and print media. Here’s how it compares:
• Low Overhead: Traditional advertising mediums can cost thousands of dollars per month with limited, short-term reach. In contrast, It’s Relevant TV provides continuous, in-store marketing for a fraction of the cost.
• High ROI: The low subscription fee yields high returns through enhanced customer engagement and increased sales opportunities. With targeted messaging and captivating content, dealerships can see a significant impact without breaking the bank.

Flexibility and Ease of Operation

Customizable Content: It’s Relevant TV allows dealerships to tailor content to their specific needs. Whether promoting new car models, highlighting service specials, or sharing customer testimonials, the content can be easily customized to match your marketing goals.

Set It and Forget It: Once set up, It’s Relevant TV requires minimal maintenance. The automated scheduling feature means you can plan content in advance and let the system do the work, freeing up valuable time for your staff to focus on customer interactions.

Real-Time Updates: Easily update content in real-time to reflect new promotions, seasonal offers, or important announcements. This ensures that your messaging is always current and relevant.

User-Friendly Interface: The platform is designed for ease of use, with an intuitive interface that makes it simple to upload and schedule content. Even staff with limited technical skills can manage the system efficiently.

In the competitive automotive market, creating an engaging and informative environment for customers is crucial. It’s Relevant TV provides a versatile, cost-effective solution that enhances both the sales and service areas of your dealership. For just $59 a month, you can transform your location TVs into ever-changing displays that entertain, inform, and ultimately drive sales.

By leveraging It’s Relevant TV, dealerships can not only improve the customer experience but also increase their marketing efficiency, leading to greater customer satisfaction and higher sales. Embrace this innovative solution and watch your dealership thrive in today’s fast-paced market.

It’s Relevant TV: The HBO MAX of Business Television Services

In the competitive landscape of business television services, It’s Relevant TV stands out as a premier choice, akin to HBO in terms of quality, variety, and ad-free programming. Offering an extensive library of content, no outside advertising, and an affordable subscription, It’s Relevant TV provides businesses with a top-tier service that transforms the customer experience and boosts engagement.

A Vast and Varied Content Library

Much like HBO/MAX is known for its diverse and high-quality programming, It’s Relevant TV boasts one of the largest and most varied content libraries in the business television market. With over 500,000 videos spanning 60+ categories, businesses can offer their customers an engaging and dynamic viewing experience.

Category Highlights

Entertainment: From comedy clips to lifestyle segments, the entertainment options are vast and varied.

Educational: Informative videos on health, wellness, and general knowledge keep viewers engaged and informed.

News & Weather: Customized national/international news and weather, including video news in English ad Spanish, insuring the content is always up to date and relevant to the audience.

Constant Updates

Continuous Updates: The non-looping content library is updated hourly, guaranteeing that viewers always have access to the latest and greatest material.

Dynamic Programming: AI-assisted program scheduling keeps the content fresh and engaging, much like HBO/MAX’s lineup of new releases and exclusive premieres.

No Outside Advertising

One of the standout features of It’s Relevant TV is its commitment to providing an ad-free experience. Unlike many other business TV services that inundate viewers with outside advertisements, It’s Relevant TV focuses solely on content that benefits the business and its customers.

Enhanced Viewer Experience

Ad-Free: With no outside advertising, viewers can enjoy uninterrupted, high-quality content, making their experience more enjoyable and less frustrating.

Business-Centric Messaging: Instead of third-party ads, businesses can display their own promotions, announcements, and messages, directly engaging with their customers and enhancing their brand presence.

Higher Customer Satisfaction: An ad-free environment with content variety is more pleasant and relaxing, leading to higher customer satisfaction and positive reviews.

Brand Control: Businesses maintain full control over the messaging, ensuring that all content aligns with their brand values and marketing goals.

Low-Cost, High-Value Service

Affordability is another key aspect where It’s Relevant TV excels. Starting at $89 a month with licensed TV content and $59 without, businesses can access this extensive and dynamic service, making it an incredibly cost-effective solution compared to traditional advertising methods and other TV services.

Affordable Subscription: At a fraction of the cost of traditional TV commercials or print ads, It’s Relevant TV offers continuous in-store marketing.

High ROI: The combination of engaging content, increased customer dwell time, and the ability to promote in-house products and services leads to a high return on investment.

Customizable Content: Businesses can tailor the content to suit their specific needs, ensuring it resonates with their target audience.

Easy Management: The user-friendly platform allows for easy updates and scheduling, making it simple for businesses to keep their content fresh and relevant.

A Business Game-Changer

Just as HBO/MAX has transformed the home entertainment landscape, It’s Relevant TV has revolutionized business television. By offering a vast library of constantly updated, ad-free content at a low cost, It’s Relevant TV helps businesses create a more engaging and enjoyable environment for their customers and employees.

Engaging Waiting Areas: Transform dull waiting rooms into dynamic, entertaining spaces.

Productive Break Rooms: Provide employees with a variety of engaging content to help them relax and recharge.

Welcoming Retail Spaces:
Create an inviting atmosphere that encourages customers to stay longer and explore more.

Higher Customer Retention: Engaging content keeps customers coming back, fostering loyalty and repeat business.

Boosted Sales: The ability to promote in-house products and services directly to a captive audience can lead to increased sales.

It’s Relevant TV is truly the HBO of business television services, offering an unmatched combination of diverse content, ad-free viewing, and affordability. For businesses looking to enhance their environment, improve customer satisfaction, and drive sales, It’s Relevant TV provides a top-tier solution that delivers significant value. Embrace this innovative service and watch your business thrive.