What Company Provides Hotel & Resort TV Services?

If you’ve checked into a hotel or resort and flipped on the TV, you’ve probably seen a “Welcome Channel” or property-branded programming highlighting amenities, dining, or local attractions. You might wonder: what service powers those hotel and resort TV screens? In some cases, they may be powered by companies like SONIFI or Enseo. And many of their lobbies are running on It’s Relevant TV.

Hotels and resorts have unique needs: they want to entertain guests, showcase amenities, and reinforce branding—while also creating opportunities to generate additional revenue. It’s Relevant TV makes this possible without forcing outside ads onto your screens. By default, the platform is ad-free, but properties can choose to run partner advertising (like spa brands, beverage companies, or local attractions) and keep 100% of the revenue.

Why Hotels & Resorts Use Branded TV Networks

Property channels and branded hotel networks serve as a touchpoint for guest communication, upselling, and guest engagement.

  • Promote on-site amenities like restaurants, spas, golf courses, or entertainment venues.
  • Guide guests to loyalty programs with QR codes and on-screen calls-to-action.
  • Showcase local partnerships like tours, events, or nearby dining spots.
  • Keep guests entertained with fresh, engaging video content that feels more like TV than a looping slideshow.

How It’s Relevant TV Stands Apart

Some hotel TV networks are cluttered with generic ads that distract from the property’s own brand. It’s Relevant TV gives you full control—your screens feature your amenities, your promotions, and (if you choose) your ad partners. Nothing appears unless you put it there, and if you do choose to run ads, you keep 100% of the profit.

  • Engaging entertainment library – Over 1,000,000 licensed TV-quality clips to keep guests watching.
  • Ad-free by default – No outside commercials cluttering your guest experience.
  • Revenue opportunities – Sell screen space to partners (for example, a wine brand sponsoring your lobby bar) and keep all the revenue.
  • Enterprise rollout – Hotel groups can manage hundreds of properties at once, while still giving each property flexibility.
  • Content safety – Keyword blocking and content controls ensure a family-friendly experience for guests of all ages.
  • Interactive calls-to-action – QR codes can drive spa bookings, loyalty enrollment, or in-room dining orders.

Scalable for Hotel Groups and Independent Properties

It’s Relevant TV scales beautifully for both global hotel groups and boutique resorts. Corporate offices can enforce brand consistency while giving each property room to promote its own amenities, events, or community partnerships. Whether you’re managing 2,000 properties worldwide or a single independent resort, IRTV adapts to your size and strategy.

Why Guest Entertainment Matters

Guests don’t want to be bombarded with repetitive slideshows or outside ads they could see anywhere. It’s Relevant TV blends engaging entertainment with property-specific messaging, ensuring that your promos actually get noticed. Guests tune in for the content, and in doing so, they also discover your spa specials, loyalty perks, and partner offers.

The Takeaway

If you’ve admired branded hotel channels or resort TV networks, you don’t need to wonder if you could do the same. You can. With It’s Relevant TV, hotels and resorts of every size can build their own branded TV network—ad-free unless you choose to run partner advertising. That means full control, full flexibility, and full revenue ownership for your property.

Why Maple’s Pet Dinosaur’s “Lego” Went Viral — And What Your Business Can Copy

The song slaps, but the format is the star. “Lego” isn’t chasing a Grammy—it’s chasing attention, participation, and replays. And it wins by being radically accessible: a one-take, fish-eye, Ring-doorbell energy blast that anybody instantly “gets,” remembers, and can imitate.

What Actually Happened

  • Maple’s Pet Dinosaur  asked to use a neighbor’s Ring camera, then performed—the entire video shot on a doorbell cam. That scrappy, authentic opening hook made people stop scrolling.
  • It looks like a throwback—the fish-eye vibe and garage-band staging echo ’90s/’00s pop-punk aesthetics fans already love. Viewers even name-checked Paramore and Avril Lavigne.
  • The music taps real emotion—a defiant “bully diss track” about setting boundaries and finding your people, as the band has said.
  • The nostalgia wave is real—pop-punk/emo has been surging back, so the look + sound arrived pre-primed for sharing.

Why It Spread (The Mechanics of Virality)

  1. Instant comprehension: Ring cam + teenagers + one angle = “I understand this” in under a second. (Fast clarity fuels completion rates.)
  2. Authenticity as the hook: Opening with a real-time ask (“uh…yeah I guess…”) turned the setup into story. You’re in before the first chorus.
  3. Platform-native form: Vertical, readable on mute, beat-synced micro-cuts. It’s built for Reels/TikTok/Shorts dynamics.
  4. Nostalgia as an accelerator: Fish-eye + DIY garage cues trigger happy recognition, making people more likely to watch, comment, and share.
  5. Replicability: The “doorbell stage” is a template. Anyone can recreate the feel with a phone or literal Ring cam—so the concept spawns more content.
  6. Community-friendly message: A rallying theme. Positivity boosts distribution.

Steal This: A 6-Step Viral Framework for Businesses

  1. Pick an everyday “camera” or constraint. Doorbell cam, security cam angle, cashier cam, overhead desk rig—pick one and stick to it for the whole video.
  2. Open with a human moment. A quick permission ask, a customer high-five, a manager’s nod—anything that feels unpolished and true.
  3. Design the first frame to explain the whole bit. If it’s muted and seen for one second, viewers still “get it.”
  4. Ride a familiar aesthetic. Fish-eye, VHS overlay, color-blocked props—nostalgia lowers the “what is this?” barrier.
  5. Invite others to participate. Ask others to create a video from “our angle” and tag you in their posts.
  6. Ship volume over polish. One location, one lens, multiple riffs. Quantity is your algorithmic friend.

5 Fast Concepts You Can Film This Week

  • “Doorbell Demo” — Staff showcases one product per beat at your entrance cam; final beat reveals a discount code on the door.
  • “Counter Cam Challenge” — Lock a camera at checkout; each cut adds one item to a “bundle” that ends at a “total savings”.
  • “One Angle, Three Jobs” — Same static frame; three staffers do the same task three ways (showing teamwork and size of your team).
  • “Fish-Eye Fix” — Service biz? Capture a quick before→during→after from a wide lens; loop back to the before on beat.
  • “Nostalgia Shelf” — Arrange products by a throwback scheme (’90s colors, retro snacks, old-school fonts) and cut on the kick drum.

How Businesses Can Use The Model

The “Lego” video is a perfect case study in creating content that’s familiar, fast, and watchable—all qualities that thrive on It’s Relevant TV. Businesses using IRTV can take the same approach by producing short, recognizable, low-barrier videos for their in-location screens. Instead of complex commercials, think “micro-moments” filmed in a single take—staff assembling a product, prepping an order, or greeting customers with a fun visual twist. When those clips play inside your store, they feel human, real, and shareable—exactly the kind of engaging content that keeps customers watching longer and remembering your brand.

You don’t always need a studio budget or a chart-topping track. You need a familiar format, a clear first second, and a story people can copy. That’s why “Lego” found more viewers than many technically “better” songs: it made participation easy, emotion obvious, and the hook unavoidable.

How Sora 2 Lets Small Budgets Create Big-Budget Videos — And Distribute Them on Your Own TVs

Sora 2, OpenAI’s next-generation video generator, makes cinematic video creation faster and more affordable for businesses. Pair it with It’s Relevant TV to broadcast your content on the screens inside your locations—retail floors, waiting rooms, lobbies, gyms, auto showrooms, and more.

Why This Matters Now

Video drives attention, recall, and conversions—but traditional production (crew, sets, VFX, sound) is expensive. Sora 2 compresses that process into prompt-driven creation so you can test, iterate, and publish polished clips quickly. With It’s Relevant TV powering your in-business TVs, those videos show up exactly where your customers are already looking.

What Is Sora 2?

Sora 2 is an advanced AI model for generating short, visually rich videos from text and reference inputs. It emphasizes realism, synchronized audio, and improved scene control—perfect for promos, announcements, product showcases, and brand stories.

Feature Why It Helps Small Budgets
Synchronized audio + video Reduces the need for separate voiceovers, sound design, and foley.
Improved realism & motion Avoids the “cheap CGI” look; more cinematic with less post-production.
Better steerability Direct camera moves, pacing, scene structure from the prompt.
Rapid iteration Test multiple concepts in hours, not weeks—then refine what works.

How Sora 2 Lowers Production Costs

  • Fewer line items: Replace many crew and equipment costs with prompt-driven generation.
  • Faster turnarounds: Prototype 3–5 versions, gather feedback, regenerate in minutes.
  • Unlimited locations: Depict any scene—no permits, travel, or weather delays.
  • Scalable brand look: Reuse style prompts for consistent campaigns all year.
  • Lower testing risk: A/B test creative variations before committing to long runs.

Distribution: Put Your Videos on Your Own TVs with It’s Relevant TV

It’s Relevant TV is a custom, ad-free TV platform for businesses. You control what appears on your screens and can blend your videos with licensed, family-friendly content across 60+ categories (now 1,000,000+ programs) to keep screens fresh and engaging.

  • Your channel, your rules: Upload Sora-generated clips, choose how often you want them to appear, and mix with curated content to avoid repetitive loops.
  • Ad-free by default: No third-party ads cluttering your screen. If you choose to run your own sponsor messages, you keep 100% of that revenue. (And you can use Sora to make them).
  • AI-assisted delivery: Keep content relevant and brand-safe, including granular category and keyword controls.
  • Multi-location management: Push updates to dozens or hundreds of screens from one central online dashboard.

From Prompt to TV: A Simple Workflow

  1. Define the message: Offer, product feature, seasonal event, new service, or brand story.
  2. Draft the prompt: Specify setting, camera moves, pacing, tone, and any on-screen text.
  3. Generate & refine: Produce multiple takes; select the best and make light edits (logos, lower thirds, captions).
  4. Export for TV: Deliver MP4 video files in a landscape format and 16:9 aspect ratio.
  5. Upload to It’s Relevant TV: Set frequency, and blend with licensed content.
  6. Measure & iterate: Track inquiries, redemptions, or QR scans; refresh creative monthly or seasonally.

Creative Best Practices

  • Keep it short: 10–15 seconds is ideal for in-location attention spans.
  • Front-load the hook: Lead with the benefit in the first 2–3 seconds to capture viewer attention.
  • Brand consistently: Use the same colors, fonts, and logo placement.
  • Blend real + AI: Pair Sora visuals with real product shots or testimonials for authenticity.
  • Plan rotations: Update creative on a cadence (e.g., monthly) to avoid “stale screen syndrome.” It’s Relevant takes care of this automatically with all of their licensed content, never looping.

Things to Watch Out For

  • Quality control: Review for motion or continuity artifacts before publishing.
  • Legal & brand safety: Avoid prompts that imitate protected IP or restricted likenesses; use only logos and brand assets you own or have licensing rights to.
  • Technical compatibility: Confirm the MP4 file output, 720P or better resolution, and landscape (wide screen) aspect ratio (16:9).

Toilet Paper Ads: Why Forcing People to Watch Commercials Can Backfire

Watching to Wipe? Innovation is great — but nobody wants a public restroom to make them feel like they are in an episode of Black Mirror.

A viral clip of a restroom toilet paper dispenser that makes people watch an ad before getting a few sheets has sparked global debate. While the concept may sound like a clever way to monetize attention, it misunderstands a critical truth of marketing: the associative value of ads — how people feel about your brand because of where and how they encounter your message — is as important as delivering the message itself.

The Risk of Negative Brand Association

When a brand inserts an ad as a barrier to a basic necessity like toilet paper, viewers don’t just remember the ad; they remember the emotion attached to it. In a vulnerable moment, the forced ad becomes the villain, and the advertiser inherits the blame.

  • Resentment: People feel “held hostage” and transfer that frustration to the brand.
  • Ridicule: Social media turns awkward experiences into viral jokes — at the advertiser’s expense.
  • Backlash: Instead of boosting sales, the campaign creates avoidance and distrust.

Context Is Everything in Advertising

Bathrooms are spaces where people expect privacy, dignity, and utility without conditions. Turning access to toilet paper into an attention toll signals exploitation and tone-deafness. Even a brilliantly produced spot can’t overcome the bad optics of making someone watch an ad to meet a basic need.

  • It reframes your brand as a gatekeeper to comfort.
  • It violates norms of respect and autonomy.
  • It invites comparisons to dystopian tech and “paywalls for essentials.”

Positive Alternatives: Ads That Respect the Viewer

Great advertising aligns with the audience’s expectations and enhances the environment. Instead of coercion, choose placements and formats that feel native, helpful, and welcome.

  • Natural placement: Use screens and contexts where content is expected, not resented.
  • Value-added messaging: Inform, entertain, or assist instead of interrupting or shaming.
  • Environment control: When you control the space, you control the tone — and the halo around your brand.

Custom TV: A Better Way to Advertise in Your Own Space

Systems like It’s Relevant TV lets you deliver branded messages and promotions on screens within your own business — where guests already expect to see content. That means:

  • No forced interruptions or awkward attention tolls.
  • Positive association from useful, well-matched programming and on-screen promos.
  • Low-cost, high-impact control of what appears on your TVs — including your own ads.

Instead of risking backlash with intrusive placements, build trust by communicating on your terms, in your environment, with content that reflects your brand’s values.

Innovation — Without the “Black Mirror” Vibes

Technology should make experiences better, not turn everyday moments into dystopian transactions. The lesson from “toilet paper ads” is clear: associative value matters. When ads respect people, they work. When they exploit people, they backfire. If you want attention that converts — and loyalty that lasts — choose positive, permissioned advertising in spaces you own.


Private Label TV for Your Business: A Smarter Alternative to Cable and Streaming Services

In today’s fast-paced world, businesses are increasingly looking for innovative ways to engage their customers and enhance the in-store experience. One of the most impactful tools in this transformation is Private Label TV — a customizable, branded television solution designed specifically for businesses.

Unlike traditional cable TV or streaming services, Private Label TV offers a tailored, efficient, and cost-effective way to communicate with your customers and create a dynamic atmosphere that keeps them engaged.

What is Private Label TV?

Private Label TV refers to a commercial TV solution that businesses can fully customize to meet their specific branding and messaging needs. Unlike standard cable or streaming TV, which often delivers generic content or content irrelevant to your business, Private Label TV allows you to control the content that appears on screens in your store, office, or restaurant.

With a white-labelled TV, businesses can broadcast relevant content, from promotional videos and advertisements to entertainment that aligns with your brand identity. It’s a more personalized, impactful form of in-store entertainment that connects directly with your customers, creating a seamless brand experience.

The Advantages of Private Label TV Over Cable TV

  1. Customization and Branding
    Cable TV offers limited options for customization. The channels available are out of your control, and content is often not relevant to your specific business needs. On the other hand, Private Label TV gives you full control over the content, allowing you to create a branded experience. Whether you’re a retail store looking to showcase new products, a restaurant promoting daily specials, or a medical office displaying important health information, Private Label TV ensures your messages align with your goals and target audience.

  2. Enhanced Customer Engagement
    With cable TV, businesses can only passively engage customers through passive, non-targeted content. Private Label TV, however, allows you to engage with customers in a more interactive and relevant way. You can display promotional content, showcase customer testimonials, and even offer real-time updates and interactive displays. This increases customer engagement and enhances the overall experience, making them more likely to return or make a purchase.

  3. Cost-Effective and Scalable
    Cable TV subscriptions can be expensive and often require long-term contracts. Additionally, these services don’t provide businesses with the flexibility to adapt their content to changing needs. Private Label TV, on the other hand, typically involves a straightforward subscription model without the complexities or hefty fees associated with cable providers. It’s an affordable and scalable solution, particularly for small to medium-sized businesses looking to maximize their marketing budgets.

  4. No Disruptive or Unwanted Content
    Cable and streaming services often include advertisements or shows that may not be appropriate or relevant for your customer base. You risk alienating your customers with off-brand content that can disrupt their experience. With Private Label TV, you have full control over the programming, ensuring that all content is relevant, on-brand, and enhances the customer’s in-store experience. This level of control is invaluable when it comes to protecting your brand reputation.

  5. Dynamic Digital Signage Capabilities
    In addition to TV programming, Private Label TV services often include digital signage features, which can be used to display important information in real-time. This can include announcements, promotions, product features, or safety messages. For businesses in high-traffic areas like airports, retail stores, or healthcare centers, digital signage provides an effective way to communicate directly with customers without interrupting their experience.

Why Private Label TV is Ideal for Businesses

The shift from traditional cable or satellite TV to digital, internet-based platforms has brought significant changes to how businesses deliver entertainment and information to customers. Private Label TV is part of this digital transformation, offering a sophisticated commercial TV solution that delivers both flexibility and value.

Businesses in a variety of industries can benefit from streaming TV for business solutions. Whether you’re looking to improve the atmosphere in a restaurant, enhance a hotel lobby experience, or increase engagement in a retail setting, Private Label TV offers a highly adaptable platform that can serve all your needs. The customer engagement capabilities of Private Label TV far surpass the limitations of traditional cable TV, providing a more targeted and impactful experience.

The End Result: A Better In-Store Experience

While streaming services and cable TV have their place, neither offers the level of control or customization that a Private Label TV solution can provide. These traditional options are limited in scope, offering generic content and advertisements that fail to connect with your specific business goals. By opting for a custom branded solution, businesses can improve customer experiences, boost engagement, and ensure their in-store television programming aligns with their unique brand identity.

For businesses looking to explore in-store entertainment, digital signage, or an integrated commercial TV solution, one option stands out for its flexibility and proven track record: It’s Relevant TV. With customizable content, seamless integration, and a focus on maximizing customer engagement, It’s Relevant TV offers a solution tailored to businesses of all sizes.

By opting for a Private Label TV solution like It’s Relevant TV, businesses can create a powerful, personalized, and cost-effective in-store television experience.

What is Infotainment? A Growing Tool for Business Engagement

The term infotainment is a blend of two concepts—information and entertainment. The phrase, originally coined to describe media content that combines educational or informative messaging with engaging entertainment elements, has since evolved into a strategic communication tool in numerous settings. It’s particularly impactful in business environments where capturing the attention of a passive audience—like waiting customers, patrons, or visitors—is both a challenge and an opportunity. From hospitals to car dealerships, retail shops to dental offices, infotainment bridges the gap between content consumption and meaningful engagement.

In a business context, infotainment serves a critical dual function: it improves the customer experience while also delivering purposeful messaging. Whether it’s health tips in a medical waiting room, industry updates in a corporate lobby, or product highlights in a retail store, infotainment keeps audiences informed without being boring or overbearing.

Not everyone wants to learn, but everyone enjoys being entertained. Unlike traditional digital signage or basic advertising, infotainment doesn’t feel like a hard sell. Instead, it fosters a more natural and enjoyable viewing experience that subtly reinforces brand values, services, or calls to action.

Business Segments Utilizing Infotainment

Medical Offices

Medical offices, including hospitals, urgent cares, and dental clinics, are among the most common environments where infotainment shines. Patients often spend time in waiting rooms, anxious or idle. A screen that simply loops ads or silent news headlines does little to improve their experience. Infotainment offers a better alternative—engaging them with health-related facts, calming entertainment, wellness programming, and even content tailored to children or specific demographics. This thoughtful blend reduces perceived wait times and helps build trust by positioning the practice as both informative and caring.

Car Dealerships

Automotive dealerships are another business type that benefits significantly from infotainment programming. While customers wait for sales consultations, financing, or vehicle servicing, infotainment can be used to promote new models, explain service packages, or highlight limited-time offers—all while providing entertaining segments that hold viewer attention. The balance of content ensures customers aren’t bombarded with promotions but are still exposed to relevant, brand-enhancing information in a way that feels casual and engaging.

Retailers

Retail and specialty stores, including boutique shops and sports card stores, use infotainment to enhance the in-store experience and reinforce brand identity. Rather than showing generic cable channels or looping product videos, curated infotainment content can showcase lifestyle segments, hobby-specific features, and even customer-generated social media highlights. This approach helps connect shoppers more deeply with the brand while creating a vibrant, personalized shopping environment that encourages longer stays and higher spending.

Restaurants & More

Even hospitality environments—such as cafes, salons, gyms, and family entertainment centers—are embracing infotainment as a way to keep customers engaged and informed. A salon might include beauty tips and fashion trends mixed with entertainment clips, while a family fun center might feature trivia, cartoon shorts, and safety information. In these settings, infotainment isn’t just background noise; it becomes a functional part of the customer experience, reflecting the business’s personality and values while subtly promoting services or products.

Infotainment has become a vital component of modern business communication strategies. It transforms passive screen time into an active brand experience, creating an atmosphere where customers are entertained, educated, and influenced—all without feeling like they’re watching an ad.

Whether used in healthcare, retail, automotive, hospitality, or other customer-facing industries, infotainment is a powerful way to engage audiences. It has been found to reduce perceived wait times and reinforce brand identity in a smart sophisticated manner. Sell less… INFOTAIN more!

Ace Hardware Launches RedVest Media: What Retailers Can Learn and How To Take It Further

Ace Hardware’s Bold Step into Retail Media

Ace Hardware recently announced the launch of RedVest Media, The Helpful Network—a retail media network designed to give brands new ways to connect with shoppers both in-store and online. This marks a major move for the hardware cooperative as it enters one of the fastest-growing segments of advertising: Retail Media Networks (RMNs).

With RedVest Media, Ace Hardware now offers:

  • Onsite Advertising: Sponsored product listings, search placements, and display ads on digital storefronts.
  • In-Store Integration: Opportunities for brands to appear on screens, signage, and other physical touchpoints within Ace Hardware stores.
  • Omnichannel Reach: Messaging that goes beyond the store environment with digital campaigns, video, mobile, and Connected TV (CTV).
  • Direct Shopper Engagement: Campaigns tied into its large loyalty base, offering brands a way to reach repeat customers with relevant messages.
  • Measurable Results: Dashboards and reporting tools to monitor campaign performance and prove return on investment.

By combining in-store visibility with digital advertising, Ace Hardware is giving its vendor partners a flexible way to reach shoppers at multiple touchpoints in their buying journey.

Why Retail Media Networks Matter

Retail media networks are one of the most powerful tools emerging in modern marketing. They:

  • Give retailers a new revenue stream by offering ad space and promotions.
  • Provide brands with first-party shopper insights to target more effectively.
  • Blend digital convenience with physical shopping experiences—something especially powerful for retailers with large store footprints.
  • Create opportunities for localized engagement, allowing national campaigns to be tailored for specific communities.

RedVest Media is part of a broader retail trend: merging content, commerce, and advertising into a seamless customer experience.

How It’s Relevant TV Helps Retailers Do Even More

While RedVest is a strong move for Ace Hardware, many retailers—big and small—are wondering how they can launch similar networks with less complexity. That’s where It’s Relevant TV comes in.

1. Built-In In-Store Engagement

It’s Relevant TV transforms business TV screens into content and ad delivery channels, mixing engaging licensed programming with a retailer’s own promotions. This means customers are entertained while also being exposed to relevant brand messaging. You don’t need to have an entire library of your own content to get started. And it’s not just about ads.

2. Seamless Omnichannel Campaigns

Just like RedVest aims to blend in-store with digital, It’s Relevant TV makes it easy to connect on-screen ads with digital calls-to-action. QR codes, social media prompts, and promotional overlays turn any screen into an interactive marketing tool.

3. Local and National Flexibility

Retailers can run corporate campaigns across all locations while also enabling store-specific promotions. This flexibility makes it ideal for chains, franchises, or co-op retailers who want both consistency and customization.

4. Actionable Data & Tracking

With performance tracking, retailers see exactly how their in-store ads perform—including engagement with QR codes, social promotions, and customer behavior.

5. Speed to Market

Unlike building a retail media network from scratch, It’s Relevant TV is ready to deploy immediately. Retailers can launch campaigns quickly and expand as needed, without long development timelines.

The Bigger Picture

Ace Hardware’s RedVest Media shows just how valuable retail media networks can be in today’s market. But retailers of all sizes can take advantage of this trend.

It’s Relevant TV gives retailers of all sizes the ability to create their own retail media channel—instantly. By combining entertainment, in-store advertising, and digital connectivity, It’s Relevant TV helps businesses:

  • Drive new revenue streams
  • Strengthen brand loyalty
  • Deliver personalized, relevant experiences to shoppers
  • Make a better experience for all of your visitors

With It’s Relevant TV, businesses don’t just keep pace with leaders like Ace Hardware—they can actually go beyond, offering more engaging, more flexible, and more immediate solutions for both shoppers and brands.

AI-Powered Advertising: From Meta’s 2026 Vision to Business TV Innovation Today

The AI Advertising Revolution

Artificial intelligence is transforming the advertising industry faster than any previous shift. From creative generation to campaign optimization, AI tools are taking over tasks once handled manually. Reuters reported that Meta Platforms aims to fully automate ad creation and targeting with AI by the end of 2026—moving toward a world where brands provide a product image, goals, and budget, and the platform handles the rest.

Meta’s Bold 2026 Roadmap: Fully Automated Social Media Ads

As outlined in the reporting, Meta’s goal is a hands-off workflow for marketers. Businesses upload a product image, define budget and objectives, and Meta’s AI:

  • Generates creative (images, short video, and copy) automatically.
  • Selects audiences across Facebook and Instagram using behavioral and contextual signals.
  • Allocates budget and optimizes spend in real time.
  • Monitors performance and iterates on creative, targeting, and placements.

This has the potential to lower the barrier to high-quality campaigns for small and midsize businesses, while raising new questions about brand voice, creative control, and safeguards for quality and safety. Some marketers are concerned that it could lead to a homogenization of advertising that may lead to less standout campaigns. Businesses like the idea of having one less middleman to go through, allowing them to spend more of their advertising budget on reach rather than creative.

AI in Action Today: It’s Relevant TV

While social platforms race toward full automation, It’s Relevant TV already applies AI to improve in-location media. It’s Relevant TV powers custom TV channels inside medical offices, auto dealerships, retailers, restaurants, gyms, and more—mixing entertainment, education, and business marketing on screens customers actually watch.

How AI Drives the Service

  • Fresh, non-repetitive programming: A living library of 1,000,000+ licensed short-form videos across 65+ categories is updated frequently. AI helps prevent looping and stale playlists so returning visitors see variety over time.
  • Customization & controls: Businesses choose content categories, apply keyword/phrase blocking to maintain brand safety, and set rules that fit their audiences.
  • Seamless marketing integrations: Mix in your own videos, image spots, text banners, and show live social posts (Facebook, Instagram, X) without exposing negative comments on-screen.
  • AI + human oversight: Human editorial review and curation continues to be a cornerstone of their service, while intelligent delivery allows quality to meet efficiency.

The result is a brand-safe, engaging channel that turns idle wait time into marketing time—without third-party ads for competitors interrupting your environment.

Two Fronts of AI Advertising

1) Social Media Advertising (Meta & Peers)

  • AI handles creative generation, targeting, and optimization at scale.
  • Ideal for reach and rapid testing, but marketers should plan governance for brand standards and approvals.

2) Business TV Advertising (It’s Relevant TV)

  • AI keeps in-store TV programming dynamic and relevant.
  • Combines entertainment and education with your promotions to drive action from on-site audiences.
  • Gives local teams control while maintaining guardrails for safety and tone.

AI Best Practices for Marketers

  • Plan for hybrid AI: Use platform automation for online reach and use AI-assisted business TV to convert attention in-store.
  • Protect your voice: Establish creative and brand-safety guidelines so AI outputs stay on-brand. It’s unclear how much control platforms like Meta will provide, but ultimately you need to the check the work like you would an intern’s.
  • Measure both worlds: Track digital conversions from social and real-world engagement (QR scans, offers, sign-ups) from in-location screens.

The Future is Smarter and more Integrated

Meta’s 2026 roadmap shows where social ads are headed: fully automated, goal-driven campaigns. Meanwhile, It’s Relevant TV demonstrates how AI can already elevate real-world engagement today—keeping content fresh, brand-safe, and effective inside your locations. The winning strategy isn’t either/or; it’s integrating AI across both digital and physical touch-points so your brand stays relevant wherever customers encounter it. No technology is truly set it and forget it, so it’s always best to check the work that’s being done for you to make sure you are getting the desired results.

The Power of Repetition in Communication: How Many Times Does It Take for a Message to Stick?

In an age flooded with messages, attention is one of the rarest commodities. Marketers, educators, and politicians alike face the same challenge: how do you make a message stick? The answer often lies in one of the oldest—and most overlooked—communication principles: repetition.

Repetition is not just about hammering a point home; it’s about creating familiarity, building trust, and gently guiding an audience toward memory and action. When used strategically and respectfully, repetition becomes one of the most powerful tools in persuasive communication.

Why Repetition Works: The Science of Familiarity

Psychological research has consistently shown that humans are wired to trust the familiar. This is known as the *mere-exposure effect*, a phenomenon first identified by social psychologist Robert Zajonc in 1968. Zajonc found that repeated exposure to a stimulus—whether a face, word, or message—increased people’s preference for it.

In his foundational paper, “Attitudinal Effects of Mere Exposure”, Zajonc concluded that “Mere repeated exposure of the individual to a stimulus object enhances his attitude toward it.” In simpler terms: the more we see something, the more we like—and trust—it.

This has enormous implications for marketers. Whether you’re promoting a product, a political message, or a brand identity, repetition builds familiarity, and familiarity is the bedrock of persuasion.

How Many Repetitions Does It Take?

One of the most debated questions in marketing is: how many times does someone need to see a message before it sticks? While there’s no one-size-fits-all number, several benchmarks have emerged:

• The Rule of 7: This classic marketing principle suggests that a prospect needs to hear or see a message at least seven times before they take action. This idea dates back to the early days of movie studio advertising and has since become a guiding rule in advertising.

• Modern Research Insight: According to a study by Thomas Smith, written in 1885 and still referenced today, people ignore your message the first few times. It’s not until around the fifth to seventh exposure that they begin to pay attention, and somewhere around the ninth to twelfth, they might finally take action.

• Advertising Frequency Effect: A Nielsen study found that optimal ad frequency sits between 5 and 9 exposures, depending on the platform and industry. Beyond this point, the message starts to become internalized—but with diminishing returns after a certain threshold.

Gentle Repetition vs. Overexposure

It’s Relevant TV CEO says, “The key to using repetition effectively is knowing the difference between gentle reinforcement and annoying redundancy. People tune out when messaging feels forced, excessive, or patronizing.”

We would consider general reinforcement to be:

• Using consistent visual branding (logos, colors, typography).
• Reinforcing core ideas through multiple formats (video, social posts, in-store messaging).
• Varying phrasing while staying true to the same central message.
• Repeating benefits and values, not just slogans.

For example, Apple doesn’t just say “Think Different” over and over—they show it through every product release, commercial, and keynote presentation. The message is repeated through storytelling and experience, not just the actual words.

Why Repetition Builds Trust

Repetition helps people become comfortable with a brand or message. This comfort leads to credibility, which builds trust. According to a 2017 report by Psychology Today], repetition also boosts message retention and can increase emotional buy-in, especially in leadership and brand building.

In an environment filled with distractions, repeated messaging becomes an anchor. It signals stability, consistency, and intentionality—all traits associated with trustworthy communication.

Tips for Marketers and Communicators

Repetition isn’t just a tactic—it’s a strategy. When done right, it can help:

• Cement brand recognition.
• Guide customer decisions over time.
• Build emotional connections.
• Strengthen recall and top-of-mind awareness.
• Counteract misinformation or misperceptions.

To make repetition work for your brand or campaign, start by identifying your core message, then repeat it across channels with variation and purpose. Don’t underestimate the subconscious power of seeing a slogan, hearing a voice, or encountering a familiar color scheme over and over again.

In communication, what is repeated is remembered—and what is remembered influences behavior. As crowded as today’s media landscape is, the brands and messages that succeed are those that stay consistent, persistent, and familiar. Repetition isn’t the enemy of creativity; it’s the reinforcer of it.

So, whether you’re crafting a brand campaign, political messaging, or just trying to teach a new concept– say it again…. And then again…

 

How Businesses Are Using QR Codes to Drive Real-World Engagement in 2025

QR codes have made a major comeback—evolving from a pandemic necessity into a powerhouse tool for business engagement.

Whether you’re a restaurant, retailer, auto dealership, or medical office, QR codes offer a fast, frictionless way to connect your physical location to digital experiences. But simply printing a code on a counter sign or in your front window isn’t enough anymore. In 2025, businesses that want more interaction, more conversions, and better tracking are finding success by taking their QR codes to the next level—putting them where the attention really is: on the TV screen.

Why QR Codes Still Work—and Work Better Than Ever

One scan can launch a world of opportunity. Whether it’s a coupon, a review request, a sign-up form, or a product video, QR codes give customers instant access to what matters most. They’re fast, mobile-friendly, and don’t require any downloads. With nearly everyone carrying a smartphone, QR codes make it easy to extend your customer experience beyond the counter and into a digital journey—without a single click of a keyboard.

Plus, QR codes are highly trackable. With the right tools, businesses can measure:

  • How many people scanned the code
  • What device they used
  • What time of day they engaged
  • Which location drove the most scans
  • Which campaigns converted best

That level of real-time data helps businesses understand what’s working, and what needs adjustment—something traditional signs or posters simply can’t offer.

Common Ways Businesses Are Using QR Codes Today

From local boutiques to national brands, businesses are integrating QR codes into their customer journey in creative ways:

  • Restaurants: Directing diners to leave reviews, view the full menu, or join the loyalty program.
  • Retailers: Linking to product videos, sign-up forms, or online inventory.
  • Medical Offices: Allowing patients to check-in, pay bills, or access post-visit care instructions.
  • Car Dealerships: Giving shoppers instant access to vehicle history reports, financing options, or service specials.
  • Gyms and Fitness Centers: Promoting class schedules, app downloads, or social media follow pages.

But in many of these environments, QR codes placed on small signage or postcards go unnoticed. That’s why smart businesses are turning to their biggest screen to command attention: the TV.

The Game-Changer: QR Codes on Your Business’s TV Screen

When a QR code is displayed on a TV—especially in a waiting room, lobby, checkout area, or service bay—it’s not just background noise. It becomes a spotlight moment. People are naturally drawn to screens, and when the code is displayed alongside motion content or promotional messaging, scan rates increase dramatically.

This is where It’s Relevant TV is changing the game. The platform allows businesses to feature custom QR codes throughout the day on their in-location TV screens, integrated seamlessly with content that’s curated for their audience. Whether it’s a limited-time offer, a “scan to follow” social prompt, or a “leave a review” request, the dynamic nature of the screen drives more attention than a static flyer ever could.

Real-World Examples: How Top Brands Are Using It’s Relevant TV + QR

Mercedes-Benz Dealerships are using QR codes on their showroom TVs to direct visitors to explore lease specials, schedule service, or scan for trade-in appraisals—all while the customer is in the ideal mindset.

Jersey Mike’s Subs has used It’s Relevant TV to display in-store codes prompting guests to join their Rewards program, turning casual customers into loyal fans—right from the checkout line.

Roadshow Cards, a fast-growing sports card retailer, leverages QR codes on its store TVs to promote trade nights, link to Instagram giveaways, and feature exclusive web-only items—creating a seamless blend of physical and digital interaction.

These businesses aren’t guessing about performance. Every QR code they display through It’s Relevant TV can be fully trackable—so they can measure which screens, stores, or time slots deliver the best engagement.

Why TV QR Codes Work Better Than Print

The secret is attention. People look at screens. Especially when they’re in a space like a waiting room, a service lounge, or a checkout line. A TV draws the eye naturally, and a QR code in that context becomes part of the experience—not an afterthought.

Unlike a flyer that gets overlooked or thrown away, TV-based QR codes are:

  • More visible
  • More interactive
  • Easier to update instantly
  • Designed to convert in real time

Plus, with platforms like It’s Relevant TV, businesses don’t need to worry about technology setup or design. It’s all integrated.

A Smarter Way to Connect

If you’re looking to boost customer interaction, collect more reviews, build your social following, or drive more digital engagement from your physical location, QR codes on your in-store TV screens may be the most effective upgrade you make this year.

Thanks to solutions like It’s Relevant TV, businesses can turn their TVs into interactive marketing engines—with QR codes that get scanned on the spot, content that customers enjoy watching, and results that are easy to measure. This isn’t the future of in-store engagement. It’s what smart businesses are already doing today.