Tag: business tv

Private Label TV for Your Business: A Smarter Alternative to Cable and Streaming Services

In today’s fast-paced world, businesses are increasingly looking for innovative ways to engage their customers and enhance the in-store experience. One of the most impactful tools in this transformation is Private Label TV — a customizable, branded television solution designed specifically for businesses.

Unlike traditional cable TV or streaming services, Private Label TV offers a tailored, efficient, and cost-effective way to communicate with your customers and create a dynamic atmosphere that keeps them engaged.

What is Private Label TV?

Private Label TV refers to a commercial TV solution that businesses can fully customize to meet their specific branding and messaging needs. Unlike standard cable or streaming TV, which often delivers generic content or content irrelevant to your business, Private Label TV allows you to control the content that appears on screens in your store, office, or restaurant.

With a white-labelled TV, businesses can broadcast relevant content, from promotional videos and advertisements to entertainment that aligns with your brand identity. It’s a more personalized, impactful form of in-store entertainment that connects directly with your customers, creating a seamless brand experience.

The Advantages of Private Label TV Over Cable TV

  1. Customization and Branding
    Cable TV offers limited options for customization. The channels available are out of your control, and content is often not relevant to your specific business needs. On the other hand, Private Label TV gives you full control over the content, allowing you to create a branded experience. Whether you’re a retail store looking to showcase new products, a restaurant promoting daily specials, or a medical office displaying important health information, Private Label TV ensures your messages align with your goals and target audience.

  2. Enhanced Customer Engagement
    With cable TV, businesses can only passively engage customers through passive, non-targeted content. Private Label TV, however, allows you to engage with customers in a more interactive and relevant way. You can display promotional content, showcase customer testimonials, and even offer real-time updates and interactive displays. This increases customer engagement and enhances the overall experience, making them more likely to return or make a purchase.

  3. Cost-Effective and Scalable
    Cable TV subscriptions can be expensive and often require long-term contracts. Additionally, these services don’t provide businesses with the flexibility to adapt their content to changing needs. Private Label TV, on the other hand, typically involves a straightforward subscription model without the complexities or hefty fees associated with cable providers. It’s an affordable and scalable solution, particularly for small to medium-sized businesses looking to maximize their marketing budgets.

  4. No Disruptive or Unwanted Content
    Cable and streaming services often include advertisements or shows that may not be appropriate or relevant for your customer base. You risk alienating your customers with off-brand content that can disrupt their experience. With Private Label TV, you have full control over the programming, ensuring that all content is relevant, on-brand, and enhances the customer’s in-store experience. This level of control is invaluable when it comes to protecting your brand reputation.

  5. Dynamic Digital Signage Capabilities
    In addition to TV programming, Private Label TV services often include digital signage features, which can be used to display important information in real-time. This can include announcements, promotions, product features, or safety messages. For businesses in high-traffic areas like airports, retail stores, or healthcare centers, digital signage provides an effective way to communicate directly with customers without interrupting their experience.

Why Private Label TV is Ideal for Businesses

The shift from traditional cable or satellite TV to digital, internet-based platforms has brought significant changes to how businesses deliver entertainment and information to customers. Private Label TV is part of this digital transformation, offering a sophisticated commercial TV solution that delivers both flexibility and value.

Businesses in a variety of industries can benefit from streaming TV for business solutions. Whether you’re looking to improve the atmosphere in a restaurant, enhance a hotel lobby experience, or increase engagement in a retail setting, Private Label TV offers a highly adaptable platform that can serve all your needs. The customer engagement capabilities of Private Label TV far surpass the limitations of traditional cable TV, providing a more targeted and impactful experience.

The End Result: A Better In-Store Experience

While streaming services and cable TV have their place, neither offers the level of control or customization that a Private Label TV solution can provide. These traditional options are limited in scope, offering generic content and advertisements that fail to connect with your specific business goals. By opting for a custom branded solution, businesses can improve customer experiences, boost engagement, and ensure their in-store television programming aligns with their unique brand identity.

For businesses looking to explore in-store entertainment, digital signage, or an integrated commercial TV solution, one option stands out for its flexibility and proven track record: It’s Relevant TV. With customizable content, seamless integration, and a focus on maximizing customer engagement, It’s Relevant TV offers a solution tailored to businesses of all sizes.

By opting for a Private Label TV solution like It’s Relevant TV, businesses can create a powerful, personalized, and cost-effective in-store television experience.

How Businesses Are Using QR Codes to Drive Real-World Engagement in 2025

QR codes have made a major comeback—evolving from a pandemic necessity into a powerhouse tool for business engagement.

Whether you’re a restaurant, retailer, auto dealership, or medical office, QR codes offer a fast, frictionless way to connect your physical location to digital experiences. But simply printing a code on a counter sign or in your front window isn’t enough anymore. In 2025, businesses that want more interaction, more conversions, and better tracking are finding success by taking their QR codes to the next level—putting them where the attention really is: on the TV screen.

Why QR Codes Still Work—and Work Better Than Ever

One scan can launch a world of opportunity. Whether it’s a coupon, a review request, a sign-up form, or a product video, QR codes give customers instant access to what matters most. They’re fast, mobile-friendly, and don’t require any downloads. With nearly everyone carrying a smartphone, QR codes make it easy to extend your customer experience beyond the counter and into a digital journey—without a single click of a keyboard.

Plus, QR codes are highly trackable. With the right tools, businesses can measure:

  • How many people scanned the code
  • What device they used
  • What time of day they engaged
  • Which location drove the most scans
  • Which campaigns converted best

That level of real-time data helps businesses understand what’s working, and what needs adjustment—something traditional signs or posters simply can’t offer.

Common Ways Businesses Are Using QR Codes Today

From local boutiques to national brands, businesses are integrating QR codes into their customer journey in creative ways:

  • Restaurants: Directing diners to leave reviews, view the full menu, or join the loyalty program.
  • Retailers: Linking to product videos, sign-up forms, or online inventory.
  • Medical Offices: Allowing patients to check-in, pay bills, or access post-visit care instructions.
  • Car Dealerships: Giving shoppers instant access to vehicle history reports, financing options, or service specials.
  • Gyms and Fitness Centers: Promoting class schedules, app downloads, or social media follow pages.

But in many of these environments, QR codes placed on small signage or postcards go unnoticed. That’s why smart businesses are turning to their biggest screen to command attention: the TV.

The Game-Changer: QR Codes on Your Business’s TV Screen

When a QR code is displayed on a TV—especially in a waiting room, lobby, checkout area, or service bay—it’s not just background noise. It becomes a spotlight moment. People are naturally drawn to screens, and when the code is displayed alongside motion content or promotional messaging, scan rates increase dramatically.

This is where It’s Relevant TV is changing the game. The platform allows businesses to feature custom QR codes throughout the day on their in-location TV screens, integrated seamlessly with content that’s curated for their audience. Whether it’s a limited-time offer, a “scan to follow” social prompt, or a “leave a review” request, the dynamic nature of the screen drives more attention than a static flyer ever could.

Real-World Examples: How Top Brands Are Using It’s Relevant TV + QR

Mercedes-Benz Dealerships are using QR codes on their showroom TVs to direct visitors to explore lease specials, schedule service, or scan for trade-in appraisals—all while the customer is in the ideal mindset.

Jersey Mike’s Subs has used It’s Relevant TV to display in-store codes prompting guests to join their Rewards program, turning casual customers into loyal fans—right from the checkout line.

Roadshow Cards, a fast-growing sports card retailer, leverages QR codes on its store TVs to promote trade nights, link to Instagram giveaways, and feature exclusive web-only items—creating a seamless blend of physical and digital interaction.

These businesses aren’t guessing about performance. Every QR code they display through It’s Relevant TV can be fully trackable—so they can measure which screens, stores, or time slots deliver the best engagement.

Why TV QR Codes Work Better Than Print

The secret is attention. People look at screens. Especially when they’re in a space like a waiting room, a service lounge, or a checkout line. A TV draws the eye naturally, and a QR code in that context becomes part of the experience—not an afterthought.

Unlike a flyer that gets overlooked or thrown away, TV-based QR codes are:

  • More visible
  • More interactive
  • Easier to update instantly
  • Designed to convert in real time

Plus, with platforms like It’s Relevant TV, businesses don’t need to worry about technology setup or design. It’s all integrated.

A Smarter Way to Connect

If you’re looking to boost customer interaction, collect more reviews, build your social following, or drive more digital engagement from your physical location, QR codes on your in-store TV screens may be the most effective upgrade you make this year.

Thanks to solutions like It’s Relevant TV, businesses can turn their TVs into interactive marketing engines—with QR codes that get scanned on the spot, content that customers enjoy watching, and results that are easy to measure. This isn’t the future of in-store engagement. It’s what smart businesses are already doing today.

Controlling Multiple TVs Across Your Business or Organization

Easy to Manage One or Multiple Business TV Screens

Do you have a business or practice with more than one location? Many managers, franchise owners, and practice managers have found it to be increasingly difficult to get a consistent message out to multiple locations.

Printing and distributing fliers or emailing announcements often get overlooked, and are hard to police. We’ve found that being able to put the messaging up directly is the best way. But how can you control all of your TVs from one place? It’s Relevant TV makes it easy.

iPhone X (iPhone 10) - Home Screen
iPhone X (Apple iPhone 10)

It’s as easy as accessing logging in to the website or free iPhone/iPad app and selecting what you want to have shown on your screens. The settings can be updated 24/7 from anywhere.

You can control one or multiple screens at once. This gives national brands dual level control. You can design ads, mix in images, change your social media preferences, and upload videos of your own. And best of all, the messages you distribute get seen! They garner more attention by being mixed with TV programs your customers want to watch.

It’s your TV, make it work for you!

It’s Relevant features more than just TV content. Custom messaging and weather from each location’s zip code are easily added and managed. The service gives you the ability to reach out to visitors in ways you can’t with basic cable. IRTV can be linked to your social media feeds, showcasing your most recent posts on Facebook, Twitter, and Instagram.

It’s Relevant TV’s platform boasts a number of features that make the digital signage/video service an invaluable tool for businesses. Its library of 500,000+ short-form content licensed for public display is the largest of its kind, with the videos are spread across 40+ categories – allowing you to customize your waiting room TVs in ways that just aren’t possible with basic cable. One might expect a system as innovative as IRTV to be complicated, or run the risk of being too confusing to operate – but it’s easy!

You’re Always in Control

One of It’s Relevant’s most handy features, is Competetive Ad Block®. Competetive Ad Block® does what it says, it blocks competitive ads from showing up on your TV. With it in place, you never run the risk of people in your business seeing an ad for a “better” or more enticing deal across the street. Businesses that settle for basic cable have no control over outside messaging.

The most valued feature of It’s Relevant TV is the free ad space which allows you to expose visitors to your brand and promotions. Between, and during videos, you have the option to showcase your brand on the side of the screen and inform visitors of any services or specials you want them to see. New products and services, catering, limited-time offers, members rewards, or even staff highlights, are just a few of the things you can promote.

It’s Relevant TV is found in restaurants, medical offices, malls, retailers, sports arenas, car dealerships, pharmacies, salons, spas, and more.

Amazon Fire Stick: Don’t Risk Sticking Your Business

Technology is Changing TV

Amazon Fire Stick, Chromecast, and Smart TVs are steadily emerging over the horizon, more so now than ever. With access to services like Netflix, Hulu, or HBO Go and devices that allow you to stream those services on your TV, cable is on its way out.

TV has come a long way since the 1920’s, and as we get closer to 2020, looking back on the history of television during the last one hundred years and seeing how far we’ve come is pretty amazing. Today, televisions are just about everywhere you go. Everywhere. And they have been for a while. That’s because TVs are a staple of technology – we use them to reach out to one another, stay informed, and keep ourselves entertained.

If you’re a business owner who caters to crowds, or often has people waiting or sitting for lengthy periods of time, then chances are you’ve got a TV within sight for the exact reasons just listed above. Which is great, the comfort of your customers is key – but in this rapidly advancing world of technology, it’s easy to get carried away when trying to build an inviting waiting room experience.

Between all the technology available to business owners coupled with the drive to maintain customer satisfaction, the ease of putting something up like Netflix powered by an Amazon Fire Stick is second nature. So why wouldn’t you do it? The answer is simple. Because it’s illegal.

NETFLIX TERMS:

The Netflix service and any content viewed through our service are for your personal and non-commercial use only. During your Netflix membership, we grant you a limited, non-exclusive, non-transferable, license to access the Netflix service and view Netflix content through the service. Except for the foregoing limited license, no right, title or interest shall be transferred to you. You agree not to use the service for public performances.

Using those services with a “set it and forget it” mentality without regard for the licensing terms and conditions can be dangerous for your business. The people who enforce the rules on media licenses take this very seriously. For more information regarding why you should think twice about setting up services like that in your business, check out this article on using Netflix in your business.

Personal Use is Different than Business Use

In the end, the licensing rights tied with those services only applies to personal use. Setting them up in your business is a no-go. But if you think about it, TVs and plug-ins like Fire Stick and Chromecast were designed with the home setting in mind, not business settings anyway.

fire

So you can’t use a Fire Stick in Your business to deliver any real TV content. Up until recently, this left you with only one real choice: cable TV. And while it’s legal to run cable in a business setting, cable TV isn’t designed for the benefit of your customers and your business. It’s Relevant TV is.

Custom TV from It’s Relevant

It’s Relevant TV bridges the gaps between TV, customer satisfaction, and business messaging using unique digital sinage software – creating a more inviting place for visitors. The service provides businesses with content and control that makes for an all around better TV experience. IRTV creates a custom TV network for each business with access to a vast library of original content divided into a number of categories you can pick and choose from. On top of the TV content with more meaningful controls, your business also gets room to advertise additional services, reach out to customers, and share your latest social media posts. It’s Relevant TV turns your television into a tool for your business.