Urgent Care: The Top 5 Things to Consider For Your Medical TV Display

Choosing a medical TV display for your waiting room’s TV is a step in the right direction. But relying on content that’s strictly medical might do more harm than good. This article highlights some of the things to keep in mind when considering what to put on your screen.

1. Interesting Content

First and foremost, you need interesting content. You want to show videos that people will want to watch – videos that are relevant to things they like. Showcasing medical-related videos with graphic pictures of the body, organs, or even informative pieces about procedures can make patients uneasy. People are looking for a distraction, so putting something up on the TV that will hold their interest and help pass the time is paramount to improving patient experience.

2. Avoid Looping Video Displays

When shopping for a medical TV display for your waiting room, you want to avoid looping displays. You don’t want your patients sitting there watching the same videos over and over again – even moreso when that content is boring.

3. More Than Just YOUR Messaging

Finding the right videos can be difficult, and finding enough of them can be feel like an impossibility. Even if you have the time, patience, and resources to make your own videos – without a break in between your messages, people will likely tune out what you’re trying to say.

4. Careful Marketing to Bring Them Back

A savvy business owner recognizes their TV’s potential to be more than just a box on the wall. With the right balance of content and messaging, your waiting room TV can be transformed into an effective tool for business marketing; one that informs visitors on your services and gets them to come back. Do your first time patients know you have X-Rays, perform physicals and can administer vaccinations? Probably not. Your TV can help inform them.

5. Family Friendly Programming

Cable TV doesn’t do a great job of filtering out inappropriate content these days. As an owner, admin or practice manager you’ll want to be sure your TV does not offend your patients. Picking the right channel or custom television system will go a long way to increasing patient satisfaction.

The Best Option For Controlling Your Medical TV Display

It’s easier said than done to put together a custom video display that people will enjoy that also features your digital messaging.

It’s Relevant TV for Urgent Care follows through where most cable and medical TV displays fall short. Focused around patient retention over patient acquisition, It’s Relevant gives you access to a vast library of content with over half a million videos. Our interesting content plays alongside your ads – getting people to notice your messaging while they’re in a good mood from watching our videos. If you have your own videos, you can set them to play in between It’s Relevant’s – providing you with a nice balance of custom videos, and evergreen content.

Don’t settle for a looping TV display that shows things people don’t want to see while they wait. Visit: http://www.itsrelevant.com/ and see how It’s Relevant TV can work for your clinic.

Urgent Care: Confusions Patients Have That Can Affect Your Business

Urgent Care Centers are in practically every city of every state. Yet, some people go their whole lives without ever stepping inside one when it might have saved them time, money, and would have been more convenient than visiting their primary care physician. So what’s the reason so many people avoid Urgent Cares? We’ve found that it’s because they don’t know what’s inside!

This article helps clear up some of the more common misconceptions surrounding these handy healthcare facilities.

What “Is” Urgent Care?

If you’re in the industry you know the answer, but most people that haven’t set foot in a UC don’t! Urgent Care Clinics are medical offices that offer examinations and treatments for colds, ailments, and minor injuries that need urgent attention. These walk-in facilities offer a long list of services that a lot of people think are only available from family doctors or primary care physicians. Urgent Cares often have night and weekend hours for patients to take advantage of when their usual doctors are either unavailable, or when they need immediate care and can’t wait for an appointment. Appointments aren’t necessary for urgent clinics. Nor do people have to be existing patients in order to be qualified for treatment.

People Don’t Know what Urgent Care Centers Provide

Urgent cares offer a list of services including, but not limited to, physicals, check-ups, flu shots, bug bites, drug testing, x-ray services, seasonal care, and family care. Without the need to schedule an appointment, people find it far more convenient to visit urgent cares instead.

People Think Urgent Cares Have Shoddy Doctors

Perhaps one of the more important points to address first, is that the physicians employed at urgent care facilities are board-certified doctors who know what they’re doing. They aren’t doctors who wandered in off the streets or med students who settled for an urgent care because he or she couldn’t make it at a hospital – they’re experts who provide communities with quick and affordable healthcare.

People Think Urgent Care = Emergency Room

The walk-in convenience of urgent cares doesn’t mean these clinics are emergency rooms. They’re not. In the event of a dire emergency there are worse places to be than an urgent care surrounded by medical staff. But this isn’t, and shouldn’t, be the go to place for emergency medical treatment. Instances where that level of serious treatment is called for falls under 911 territory, and not something you go to an urgent care for.

People Think Urgent Cares Are “Expensive”

First time patients can think it’s expensive, when it’s not. Urgent care clinics provide affordable healthcare to patients, no appointment necessary, without any kind of “short notice” fee. The business model for these clinics cater to people who want quick and effective treatment without paying the arm and leg they went in there to fix. People who can’t afford a primary health physician, or who don’t visit a doctor very often, find urgent cares to be a better fit for them.

Getting Patients to Come Back

First-time patients usually visit urgent cares with one thing in mind, and that’s whatever brought them there in the first place. People who are unfamiliar with urgent care clinics tend to be out of the loop when it comes to services they can take advantage of while there – so how do you inform them?

That’s where Urgent Care TV comes into focus. Urgent Care TV from It’s Relevant TV is a marketing tool that, rather than focusing on patient acquisition, focuses more on patient retention. It gets people to come back more. It educates them on all the reasons to come back.

It’s Relevant is a living, breathing TV network with a library of over half a million videos. The interesting, and family friendly content improves patient experience and exposes them to the things you want them to see. It’s Relevant TV is more than an advertising platform, it’s a tool to help connect with visitors in ways that can’t be done with cable or a looping video display.

In the end, you can expect 5 important things from UCTV from It’s Relevant:

1. Improved patient experience
They should have a better time while they are there.

2. Patient retention
If they have a better experience they will be more willing to come back again.

3. A better medical marketing strategy
Utilizing in-clinic marketing will provide your business with a more well-rounded marketing approach.

4. Improved social media effectiveness
Patients will gain an added desire to follow you by seeing the great posts you make. You are also able to target actual patients who are more likely to act upon your messaging.

5. Positive reviews
A good experience leads to a good review. Prospective patients will look at the opinions of others before visiting your center.

Do I Have Enough Videos to Display on a TV in my Business?

Good question. If you’re a business owner looking to do more with your TV, then chances are you’ve seen the value of using custom videos to showcase your brand. Swapping out cable for something with a little more personal touch can be a great investment if done correctly. If you’re looking for an alternative to cable, check out It’s Relevant TV.

Getting the Most Out of Your Custom Videos

The first step towards making a successful business TV is content. Whether it’s content that you paid someone to make for you or content that you put together yourself, the videos that play are the bread and butter of your business TV.

But how many videos is too little, or too much?

Having too few custom videos gets repetitive – looping the same thing again and again is boring. Showcasing only a few of your own videos on their own may turn your messages into something that ends up annoying people instead of attracting them. If you’re looking to keep things interesting, you don’t want to show the same thing over and over again.

When it comes to the other side of the coin, there isn’t necessarily such a thing as too many custom videos. The longer your list of content, the more you’re exposing people to your brand. If there is a downside to building an effective library of content, it’s the time and money that goes into producing it, and sometimes maintaining it. Unless you have a lot of both to invest in your TV, it can be difficult putting together something worthwhile.

You Don’t Need That Many Videos if You Have a Partner:
Consider It’s Relevant TV

If you’re interested in utilizing custom videos on your business TV, and what you have doesn’t fit your vision – It’s Relevant can help. We recommend creating a custom TV network that combines the videos you have – even if it’s only 1 or 2, with loads of other content to keep your visitors interested.

Our library of content features over half a million videos. So we’ve got you covered when it comes to bringing in the rest. If you have your own videos that feature your own brand, explore what It’s Relevant TV can do for your message:

It’s Relevant provides businesses with a living, breathing, TV network that is fully customizable and easy to control. Our platform delivers interesting, short-form content that draws people’s attention so they can see your messages playing alongside the videos. If there’s something you want visitors to walk away with after they leave your business, we can help you get that message across.

For more information please visit: http://www.itsrelevant.com

Marketing Inside Your Business: Broaden Your Marketing Horizon

Most marketing dollars are spent on “external marketing.” That is, marketing which is done physically outside your business. Having to market is necessary for any business – it allows you to advertise your brand, giving you the chance to bring in new customers, and remind old ones that you still exist. There are plenty of ways to get your message out and raise brand awareness, though they are often quite expensive…

Some of the Most Common External Marketing Techniques:
– Billboards ($3,000 – $30,000+)
– TV Commercials (Local: $200 – $1,500+ / National: $342,000+)
– Facebook Advertising ($7.19 @ 1000 CPM)
– Google AdWords (Avg: $1 – $2 per click / High: $50 per click)
– Newspaper Ads ($7.25 – $43.50)
– Bus Ads (Small: $150 – $600 / Large: $3,000 – $6,500)

A Less Expensive Alternative

If there is one downside to an external market solution, it is the high cost that comes with it – though advertising on platforms outside your business isn’t the only answer. Too few business owners recognize the potential to market inside  their businesses when such a solution can be both cost effective, and beneficial for drawing in more business – not from attracting new customers, but rather by getting older ones to return instead. In the end, the most important step is choosing which platform will carry your brand and message.

It’s Relevant TV is an Inexpensive Internal Marketing Solution

When it comes to market strategies there are two simple truths to consider. One; it’s more expensive to market outside of your business than it is to market inside it. And two; it’s easier to get an existing customer to come back than it is to get a new customer to visit for the first time. That’s where It’s Relevant TV shines.

It’s Relevant is a service that transforms business TVs into tools that not only allows you to market your brand, but improves visitor experience as well. The service gives your business access to ever-changing interesting short-form content that’s designed to draw the eye better than traditional signage. And while people are engaged, they are exposed to your brand and messages. It’s Relevant TV saves on the traditional marketing costs while using a more effective medium – your TV. It targets existing customers, getting them to come back more, and spend more.

For more information please visit: http://www.itsrelevant.com

Business Owners: Get More Mileage out of Your Videos

Does Your Business Have A Video?

More and more businesses are creating videos and seeing the value. Videos are a great way to demonstrate a product, detail a service, or introduce people to your staff. Videos can be time consuming to create, and expensive to make. While we have observed a growth in the number of businesses making videos, the majority of them fail to think about the next step: How do you get customers to see it?

We see the video process as having two parts: Production & Distribution. Production is the planning, shooting and editing of the video. Distribution is taking the finished video and putting it in front of people. While there has been a great increase in attention paid to the production, distribution is something many forget to focus on.

Where Are You Putting Your Finished Videos?

So where do your videos go? How do you get them seen? How do you measure the success of a video you’ve made? These are all questions you should ask yourself.

We’ve found that many business owners take a “Field of Dreams” approach to video distribution. The famous quote from the movie, “If you build it they will come”. If you build a great video and throw it on YouTube, you will soon find that your intended audience will not find it automatically.

It’s similar to printing fliers. Just because you’ve printed 100 fliers and have them stacked in a box, doesn’t mean people will seem them. You have to do the work to get those 100 fliers into 100 prime locations to reach your desired audience. Video works in much the same way. Even though you aren’t passing out physical videos, you do have to think about how to place them in front of people you want to see them. Youtube, your website, community pages etc. are all places you can start. We have found a primary space for these videos should be on TV in your business location(s).

Putting Your Videos on TV

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This doesn’t have to be your TV solution.

Having your videos on TV will draw more attention to them.  It will get them seen by customers that are more likely to act upon your messaging.

There are many ways you can get your videos onto TVs in your locations. We have details the top methods in this article: 3 Ways to put your videos on TV.

The problem with most display solutions is that they loop. Unless you have a large library of content at the ready, people are going to watch the same thing again and again with no break and nothing new. Maintenance and upkeep are also issues – often needing to brave a utility closet full of wires, re-load physical drives or USB sticks, or having to hire a specialist in order to update or fix what’s on the TV.

Making the Most out of Your Videos

Putting an easy-to-use system in place that will play your videos and mix them with other TV programming is key.  It’s Relevant TV takes the majority of the work away- providing your business with relevant TV programming, and a way to make the most out of your media.

It’s Relevant is a cable alternative that provides businesses a TV solution in the form of a living network of short-form content. IRTV’s library of videos is broken up into categories for you to choose from based on your customer’s interests, and gives you full control over what’s on your TV. The service provides compliments to your own videos as well as complete management of one or multiple TVs. IRTV tracks everything so you can know how many times each of your videos were displayed, along with specific timing and location.

The big difference between It’s Relevant TV and other solutions is in the content. IRTV provides interesting and entertaining content while inserting your own messages and real-time social media for people to see while engaged.

Visit itsrelevant.com to learn more about the easy-to-use and cost effective TV solution.

Turning Off Politics: A New TV Trend in Gyms & Fitness Centers

Gyms and fitness centers across the country are reconsidering what’s on their TVs. In the midst of a hostile and tense political climate TV channels are being scrutinized. Gym-goers are there to get fit, work through stress, and feel good about themselves. The TV programs get in the way.

The Effect of News and Politics in Gyms

It’s not hard to see why managers are banning news and politics in gyms across the country. Tensions are at an all-time high on both sides to the point where some gyms have hung signs asking visitors to check politics at the door. Networks like CNN, FOX, MSNBC, and CNBC broadcast political news, controversial stories, and coverage that creates a negative workout environment.

Gyms and fitness centers strive to provide visitors with a comfortable enviroment, while accommodating as many people as possible. This is hard to maintain when the TV content is generating fights between visitors! Business owners want to avoid fostering bad impressions, and violent situations.

Cutting Out the Negative Content

In an effort to combat the all the negative content streaming through their locations, gym and fitness center owners across the country are opting to remove cable news channels from their TVs. Life Time Fitness and the YMCA are just two examples of well known locations taking part in the crack down.

This news story from Fox 5 DC details their recent efforts:

“We made the decision to remove cable news channels from the large TV screens in the cardio and fitness floor areas at the start of 2018. This was based on many member requests received over time across the country, and in keeping with our overall healthy way of life philosophy and commitment to provide family oriented environments free of consistently negative or politically charged content.”

-Life Time Fitness

The decision to cut out these networks has often been in response to actual members speaking up. Requesting about removing news and political commentaries are becoming more common.

Life Time Fitness isn’t alone in this trend – for similar reasons, the YMCA pulled their 24-hour cable news programs off their TVs after visitors got into fights over politics that disrupted an otherwise peaceful community. But as tensions in politics remain what they are, and news coverage consists of negative stories, more and more gyms and fitness centers are breaking away from cable news channels and exploring new TV solutions.

It’s Relevant TV Removes the Bad, While Keeping the Good

It’s Relevant TV is a living network that features content from a vast library of over half a million videos.  With 40+ categories of content, the TV is easily catered to who’s watching. All programs are screened, and certified as family-friendly. This ensures that the content is safe for all audiences. Beyond the active reviewing, IRTV allows each business to place further filters on the TV shows they show. This allows each location to block out content types and even keywords.

It’s Relevant is fully customizable. Clients have the ability to upload their own videos, pictures, and messages.  Easy to use – the service also allows you to connect to your social media accounts. This lets you showcase recent Facebook, Twitter, and Instagram posts for visitors and members to see. In the end, It’s Relevant is a platform that gives you control over what’s on your TV, and gets people exited about your brand.

For more information on IRTV please visit: www.itsrelevant.com.

Beat the Snow: Manage Your Messaging on the Go

Wallpaper-white-21

Trying to manage a business is hard enough without weather getting in the way. If snow is in the forecast, and you take your first look outside to find the world looks like the picture above, chances are the last thing you want to do, or even should do, is go out driving in that winter wonderland.

But you’re a business owner. Or a manager who is responsible for your location, or locations. In the event of poor weather, conditions may prompt your business to change strategy, close, or reduce hours. Given the severity of the forecast, it’s entirely possible that loyal customers will nevertheless visit your business – unaware of the irregular hours. In lieu, and in anticipation of bad weather, business owners need to inform visitors of any changes. If driving is a bad idea, how does one manage?

A Tool to Manage Your Business

It’s Relevant TV features the ability to control the TVs in your business from your phone – from anywhere. There’s no need to dig out your car or brave icy roads when you’re able to send out messages from your phone for people to see on the TVs at your locations. Inform visitors of possible closings, irregular hours, or even reminders to travel safely on the roads.

Take a look at a message from our CEO below, demonstrating the system:

It’s Relevant TV works for any business setting with a TV. It is a tool that is less expensive than most cable subscriptions, improves visitor experience, generates more business, and allows you to get people engaged with your social media and excited about your brand. When it comes to what goes on the TV, It’s Relevant is the best option for businesses. Feel free to visit us on the web at itsrelevant.com to learn more about It’s Relevant.

Replace the DVD Player In Your Business

If you’re a business owner with a TV in your business, it goes without saying that at some point in time you sat down to consider what to have playing on it. Whether it’s basic cable, a DVD player or Netflix, an Amazon Firestick, or even a regular old USB drive with pictures and a slideshow, sometimes it’s time to revisit old tech and consider newer alternatives.

People say “Don’t fix what isn’t broken.” And this is true – no one should fritter away money on a whim. But at the same time, there’s a risk in the comfort of long standing familiarity. People who are happy with what they have seldom consider alternatives – less out of alternatives being better and more out of avoiding the hassle of change.

Out With The Old

It’s not unusual to want to get the most mileage out something, but it’s also important to recognize when something is worth revisiting. Even if it isn’t necessarily old. DVD players, services like Netflix, and external devices such as Amazon Firestick and USB Drives have broadened the options for ways you can put things on your TV.

DVD Players Are Outdated For Businesses

DVD players are great – at home. When it comes to DVD players in businesses, two common uses rise to the surface: DVDs, and looping slideshows. Regarding the former, playing a commercially available DVD, like a movie or TV show can result in a heavy fine. The reason is that even though you own the copy of the DVD, you don’t own the license to play it in public. The following article delves deeper into the risks involved when choosing to display content in your business without the rights: “Using Netflix in your Business, Don’t Put your Business at Risk!”

Legality aside, throwing a movie or the latest Disney Pixar flick up on the TV still isn’t that great of a solution. Feature-length movies can be as long as 90-120 minutes – built around characters and storytelling. Unless you’re waiting for a car to be serviced, there are few instances where putting something like a movie on for the enjoyment of visitors is going to be relevant. People don’t have the same focus to devote to a movie in a waiting room, restaurant or retailer as they do at home – and there’s no guarantee that people won’t arrive in the middle of story, or walk in on spoilers of a movie they were waiting to see. It just isn’t a good fit for businesses, and it carries the risk of disappointing visitors.

Movies aren’t the only thing that a DVD player is good for. Business owners who know that it’s illegal to show unlicensed videos, or don’t believe in playing videos in general, lean towards another option when it comes to what’s on their TVs – and that’s custom DVDs.

Custom DVDs & Slideshows Get Old Quick

It’s not uncommon for business owners to put together personal videos or collections of pictures for their TVs. While this alternative is certainly cheaper than basic cable, it isn’t without its flaws.

Custom videos loop constantly. Unless the business owner has a dedicated staff member with a lot of free time on their hands to put together a large library of content, people visiting are likely going to see the same things again and again. This can get boring, and depending on the setting in which people are waiting, the comfort of your visitors can have a large impact on their satisfaction and overall opinion of your business.

DVDs and USBs packed with videos and pictures plugged into your Smart TV lack a crutial level of customization. In order to update or make changes to either of those platforms, the devices need to be manually removed – and in the case of DVDs, new ones need to be made or switched out by hand. This is inconvenient, and in an age of innovative technology, shouldn’t be an option you have to settle for.

Another heavy loss at the cost of using custom DVDs or slideshows is the lack of live intergrations onto your TV. Features such as the local news, weather updates, and even recent posts from social media, aren’t able to be streamed and put where people are going to see it. So what else is there?

It’s Relevant TV is the Next Generation, Here Today

It’s Relevant TV is a custom TV service made for businesses. It gives you access to a vast library of short-form content to be played alongside your own videos to get people interested, and engaged. All of the content is licensed for public display, so you can avoid legal issues of playing commercial DVDs. Everything is divided into set categories for you to pick and choose from to keep the programming “relevant”.

The platform is easy to use and fully customizable – you can easily upload videos and images from your phone or computer straight to your TV. And best of all, it’s always fresh. Without you doing a thing, IRTV constantly changes the programming to keep it all interesting for your visitors.

Do away with the old, and embrace the new. It’s Relevant TV will provide your business with so much more than a DVD player can. IRTV is constantly evolving and provides business owners with the control they desire.

Business Owners: Top 3 Ways To Put Custom Videos on the TV

So you’ve got a business, and you’ve got a TV in that business – what’s more, you have an important descision to make; choosing what goes on your TV. Far too often people get a TV and throw cable on it without so much as a second thought – and that’s understandable. Cable is the norm, it’s what we’re used to. “TV goes on the TV” – plain and simple. While that may be all well and good for your home, what about your business?

When it comes to business settings, basic cable fills in a blank screen and does little else than stick you with costly cable bills. Unless it’s a sports bar, people aren’t coming to your business to watch TV – so why bog yourself down with the cost of a cable subscription when there are less expensive, and more suitable alternatives? Alternatives geared towards benefiting you, and your business.

If you’re willing and innovative you might consider putting together some videos of your own, featuring highlights of your business to fill in that blank TV screen. You may even create a scrolling slideshow of pictures to showcase things you want visitors to see. Both are certainly less expensive than cable, but where do you begin?

We’ve got the top 3 easiest ways of getting videos on your TV, along with the pros and cons of each.

#3 – USB/Thumb Drive

A USB drive is possibly the most common means of uploading custom videos to modern TVs. It is certainly one that is fairly easy to use/learn. Not all TVs support video playback from a USB drive – if your TV does, then it’s a great and easy way to loop photos or videos on your TV. Most TVs that support USBs will require that your video be in MP4 Format. From there – it’s just a simple matter of:

+ Plugging the USB into the TV.

+ Accessing your TV’s menu.

+ Selecting a playback mode that suits you.

PROS: USBs are cheap and fairly easy to update. You’re able to upload your custom videos and set them to play accordingly for the benefit and enjoyment of your visitors.

CONS: USBs lack versatility, and they can become boring and repetitive. Additionally, USBs can’t be updated from afar – requiring the device to be removed and updated manually on each TV.

#2 – Computer Hookup

Perhaps less common, but no less useful, is streaming videos and slideshows directly from a computer hooked up to your TV. This method works just about the same as using a USB drive, except the equipment is larger and harder to hide.

PROS: Using a computer has the added benefit of being able to manage your videos on the device it’s being directly streamed from. Computers are more powerful than USB drives and generally more flexible.

CONS: If you don’t have a computer laying around to stream your videos, going out and getting one can be expensive. There’s also the issue of having an unsightly computer in view of your TV. If there isn’t a tech closet to store it in, a computer can easily turn into an eyesore.

#1 – It’s Relevant TV

Last but not least, there’s It’s Relevant TV. IRTV combines television programming with digital messaging that’s easy to use and updates automatically. It takes the best of the first 2 options, adding flexibility and control while bringing in outside content that is attractive to customers.

PROS: It’s Relevant TV provides over half a million licensed TV episodes straight to your TV. All of the content is family friendly, updated hourly, and arranged into categories for you to choose from. It’s Relevant gives you the ability to mix in your own content with interesting TV programs, making it more appealing and engaging to visitors. The service is easy to use, with a set it and forget it kind of feel. Everything can be controlled and uploaded from your phone through our It’s Relevant TV app – making it a unique service unlike anything else out there.

CONS: It’s Relevant TV is a service with a monthly fee – however it is intended to be less expensive than what it costs to run basic cable. It’s designed to bring a real ROI to your business through your TV. IRTV has put together an ROI Calculator that you can use to calculate how much of a return they might expect to see from using the service.

Top 3 Waiting Room TV Services for Medical Offices

Medical offices use televisions to entertain patients as they wait for treatment. While the trend of having TVs in waiting rooms started with cable/satellite, newer “custom” options have emerged that have the business and/or patients in mind. We’ve outlined 3 of the most used options below detailing how each impacts your patients and your bottom line.

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We’ve also created a “Waiting Room Pain Scale” based off of the medical pain scale that shows patient’s relative satisfaction with each option.

Video: Comparing the Top 3 Medical Waiting Room TV Options

#3 – Cable TV

Cable TV is still one of the most used TV services in medical environments. It has a focus on entertaining your patients but often misses the mark. Even with thousands of channels available, Cable makes you pick just one at any given time. If you only have one person at a time in your waiting room cable can work. When you have multiple people, sticking with a single channel just won’t satisfy everyone.

In addition to having inadequate content to keep your patients happy, cable offers no way for you to promote yourself. When your patients are watching the TV screen you should be taking advantage of their attention. Your practice could be benefiting from having some information about you in front of them. Instead, Cable TV allows your medical competitors to reach into your waiting room and talk to your patients!

Lastly, Cable TV is becoming increasingly expensive. It ranks as the most expensive out of the 3 services analyzed in this article.

waiting-room-pain-cable

#2 – Medical Information TV

Medical Info TV has your medical industry focus in mind, but can often upset your patients instead of healing them. Many doctors falsely assume that patients want to see medical information while they wait to be treated. In fact, our focus groups have shown the exact opposite! Patients often come into a waiting room somewhat nervous, and seeing medical information can grow their anxiety instead of reducing it.

Medical Info TV providers often provide the practice with a way to promote itself or its brand. This is a nice feature, but many patients won’t be watching long enough to take in the information. Without some interesting content on the screen to draw them in, patients resort to using their phones or reading magazines. If they aren’t looking at the TV, the practice can’t benefit from the custom messages on it.

Medical TV providers often offer their services “free of charge” to medical offices. As we know, nothing in this world is really “free”, but the cost can be tough to see at first glance. These organizations are usually backed by large Pharmaceutical companies and Medical TV providers are looking out for their best interest, not yours.

Why is big Pharma involved? Our research found that the majority of patients that saw drug ads on the waiting room TV assumed the drugs were  endorsed by the doctor/practice when that wasn’t always the case. This helps to generate enormous revenues for both the Pharmaceutical companies and the Medical TV providers. But it doesn’t do anything for your bottom line.

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#1 – It’s Relevant TV

It’s Relevant TV achieves a great balance between entertaining your patients and informing them about your practice. By bringing in a selective set of short-form TV programs the customized broadcasts are better tailored to your patients and offer variety within a short period of time. Even if a patient doesn’t enjoy a particular program it’s over quick and a program of an entirely different type appears next. This creates more opportunities to get your patients engaged with the TV.

Once your patients are engaged, It’s Relevant TV provides a suite of easy-to-use promotional tools to get your messages across. These include “ads” that rotate automatically and display next to the TV programming, real-time social media updates from your Facebook, Twitter and Instagram Accounts, and your own videos that can play between TV programs.

It’s Relevant TV is available for a modest subscription fee and provides medical offices with Competitive Ad Block® and Pharma Ad Block™, blocking out all advertisements from competitors and pharmaceutical companies. This keeps the focus on your practice. The content is customizable and does not loop. New programs are delivered automatically throughout the day.

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Your TV is an Opportunity

Hospitals, Urgent Care Centers, Medical Offices, Doctors and Dentists put TVs in their waiting rooms in hopes of creating a better environment for their patients. While television is not the primary focus of your practice, it can really shape the attitudes of your patients. From the time patients walk in until the time they leave, they are judging your office. And when they go home they can place a positive or negative review online that can have a real effect on attracting new patients in the future. Taking simple steps like incorporating a custom TV system that focuses on their needs can truly help you.