Best Interactive TV For Waiting Rooms: What You Need To Know

Looking for the best interactive TV for your waiting room? Cable, news, and talkshows just don’t cut it, and looping playlists are repetitive. Whether you’re a hospital, urgent care, or dentist office that treats patients, a restaurant that serves customers, or even a car dealership that seats visitors for long periods of time; you’ll want the best TV programming for your space in order to get the most out of your television. Picking the best TV platform goes a long way towards constructing a positive experience for your visitors. Making sure customers (or patients) have a good experience is a great way to generate good reviews; and positive online reviews are a fast-track to repeat business, and new business from new customers.

So what are some important things to consider when shopping for the best interactive TV system? This article will explore what you need to know.

Best Interactive TV: What are the Essentials?

What goes into the best waiting room TV? The answer is simple; you want content that is engaging, and is something that will help reduce a visitor’s perceived wait time. Engagement and reductions in perceived wait times come with viewer enjoyment. If your visitors enjoy what they see, they’ll continue watching.

To achieve your marketing goals just having engaging content isn’t enough. You need a balance of engaging videos and your own personally-branded videos and visual content to be most effective.

Creating the Right Balance on Your Waiting Room TV

A little bit of a lot of different things will go farther than having a lot of the same thing.

Interactive pieces such as games, or trivia, are great in small doses and are a fun way to pass the time; but how much is too much? Question after question, or fact after fact, can become off-putting. The same can be said for a digital waiting room display that only features your own personal messaging. It becomes too much, and feels like they are watching an endless commercial instead of TV. It’s just not what people-in-waiting want to see for 3 minutes, 5 minutes, 20 minutes- or even an hour.

People are people, and people like TV. Getting your message across is important, but so is making sure your visitors are comfortable and have a positive experience. So what’s the trick?

It’s Relevant TV: The Trick to Building the Best Interactive TV

It’s Relevant TV is a waiting room TV solution that combines the best aspects of television and digital signage; and it’s the trick to building the best TV for your waiting room. It provides users with access to one of the world’s largest libraries of short-form commercially licensed content – over half-a-million videos! Licensed” is the important keyword here, as too many businesses and medical offices air DVDs or Netflix on their TVs without realizing doing so is illegal – if you’re currently doing this, stop!

Things like Netflix and DVDs don’t let you upload your own videos, It’s Relevant does. What better way to get your messaging across than when it’s mixed with fun and engaging content? Content that gets people looking at the screen – eager to see what’s next; people are way more receptive to branded content, marketing ads, and even educational/awareness pieces when they’re in a good mood.

If you’re looking for the best interactive TV for your waiting room, start with It’s Relevant TV. Whether your waiting area is in a medical office, restaurant, dealership, apartment complex, or even a corporate building; you won’t find a better, more cost-effective fit for your television.

Best Waiting Room TV Solution for Dentists

Looking for the best waiting room TV software for your dentist office? The trick isn’t finding the self-proclaimed “best” TV software that’s out there; it’s creating an experience that is truly the best fit for you, your patients, and your dental office. This article will outline the most important features you should be looking for in your medical office TV and signage.

What Makes the Best Waiting Room TV Software, the “Best?”

The most effective waiting room TV software is one that is tailored to your own unique waiting room environment. How do you know if the TV software you’re currently looking at is the best for you? First, you have to identify what you’re No-Stale-Contenthoping to get out of it. But generally speaking, you want something that is entertaining and engaging. You want your waiting room television to be aesthetically pleasing and brand-tailored – with the ability to upload your own personal videos and messaging. Equally as important is a TV solution that is cost-effective, and easy-to-manage. These are the top 5 things to keep in mind when looking for the best TV display software for your dental office.

However, knowing what to look for is only half the battle; finding all of these features in one single TV package is next. Which, actually, isn’t that difficult – because one solution: It’s Relevant TV, has all of the features listed above, and more.

It’s Relevant TV Balances Entertaining & Informative Content

It’s Relevant TV features one of the world’s largest libraries of short-form content licensed for commercial use, giving users access to over half-a-million videos for visitors to enjoy. Each piece of content is screened by live human beings to ensure that everything is family-friendly, and nothing unsettling or inappropriate ever plays on your TV.

It’s Relevant is not a playlist. And it’s not a repetitive loop.

No-Repeating-ContentOther digital TV software providers will try to pass off things like a 10-minute, 30-minute, 1-hour, 3-hour, or 5-hour loop of videos as “premium TV content” – It’s Relevant TV doesn’t loop. It constantly streams new videos from a list of 40+ categories you pick and choose from. Categories like Cooking, Sports, Automotive, News, and even Trivia. Additionally, the whole system is fully customizable, with the ability to upload your own personal messaging on the side, during, or in between content.

It’s Relevant TV Keeps Patients Engaged

A number of dental waiting room TV solutions try to cram too much onto the screen at once. As useful as the information you may be putting on the screen is, it doesn’t have to be visible 100% of the time. Having too much promotional or “educational” content in a row is actually a turn off to most patients. It can also get out of hand fast and make the TV look like a gimmicky widget- almost as if you were showing a website instead of a TV channel.

No-WebsiteIt’s Relevant TV is not website for your TV, nor is it a collection of widgets.

IRTV is designed so that visitors stay tuned in and notice what matters to you; the messaging. Whether it’s videos that you upload, image-ads on the side, or text scrolling throughout, It’s Relevant is all about making your messaging effective. It delivers things like news headlines and the weather – but in a way that doesn’t overstimulate your viewers or give them a headache. Never forget that a little goes a long way.

It’s Relevant TV is Tailored to your Practice Identity

It’s Relevant is a custom TV network that works for your identity. Your logo, your videos, and your messaging can all be uploaded into the system and featured on the TV. Whether you want the TV to exclusively play your branded-content, or you want a mix of personal + IRTV content; you’re the boss.

In the case of dentist offices, when you mix instructional content, personal videos of your doctor(s), or educational segments with It’s Relevant’s fun and interesting content, visitors will stay tuned longer and be more receptive to your messaging.

It’s Relevant TV is Not Expensive

FREE WAITING ROOM TV SOFTWARE!

There’s no red flag bigger than a waiting room TV service that’s advertised as free. Nothing’s free – except food samples at Costco (actually those aren’t free either as you have to pay a membership to get in). If you’re interested in a good reason as to why a free TV service is a bad idea, the following article will give you 5; Top 5 Reasons a Free TV Service is Bad for your Medical Practice.” In short, you get what you pay for.

While It’s Relevant TV is not “free,” it often times costs less than cable and is designed to generate additional revenue for your practice. It’s designed to fit your marketing budget, and make those marketing dollars count. Whether you’re a dentist office, hospital, urgent care, or a medical specialist; every little bit helps, and It’s Relevant’s ROI helps offset the cost.

It’s Relevant TV is Easy-to-Control

It’s Relevant TV couldn’t be easier to manage. Users are able to adjust settings, upload videos, and manage all of their content from anywhere with virtually any computer or internet-connected device. You can make changes to individual, or multiple TVs at once; across single or multiple locations. The convenience of being able to make changes from anywhere, at any time, with such ease, is a breath of fresh air for all practice owners and marketing managers.

If you are less technical, still own a flip phone, or just don’t like interacting with technology yourself, It’s Relevant TV provides a Client Success Manager at no additional charge with every subscription plan. This person is available to make changes for you, and even help with graphic design and strategies for getting the most out of your TV.

It’s Relevant TV is the Best Fit for Dental Waiting Rooms

It’s Relevant is a fully-customizable TV network which combines the best aspects of television and digital signage. It provides dentist offices across the country with safe, family-friendly content that visitors actually enjoy watching, and mixes that content with your own branded videos and promotions.

Could It’s Relevant work for your waiting room? Visit itsrelevant.com or schedule a demo if you have questions or would like to know more.

Best Dealership TV Service for Waiting Areas

Looking for the best dealership TV service for your service lounge or sales floor? The trick isn’t finding the self-proclaimed “best” TV software that’s out there; it’s creating an experience that is truly the best fit for you, your customers, and your dealership. This article will outline the most important features you should be looking for in your dealership TV and signage.

What Makes the Best Dealership TV Service, the “Best?”

The best dealership TV service isn’t hard to find. The most effective waiting area TV software is one that is tailored to your own unique waiting room environment. How do you know if the TV software you’re currently looking at is the best for you? First, you have to identify what you’re No-Stale-Contenthoping to get out of it. But generally speaking, you want something that is entertaining and engaging. You want your sales and service area TVs to be aesthetically pleasing and brand-tailored – with the ability to upload your own personal videos and messaging. Equally as important is a TV solution that is cost-effective, and easy-to-manage. These are the top 5 things to keep in mind when looking for the best TV software for your dealership.

However, knowing what to look for is only half the battle; finding all of these features in one single TV package is next. Which, actually, isn’t that difficult – because one solution: It’s Relevant TV, has all of the features listed above, and more.

It’s Relevant TV Features Entertaining & Engaging Content

It’s Relevant TV features the world’s largest library of licensed content, giving users access to over half-a-million videos for visitors to enjoy. Each piece of content is screened by live human beings to ensure that everything is family-friendly, and nothing unsettling or inappropriate ever plays on your TV.

It’s Relevant is not a playlist and does not operate in a repetitive loop.

No-Repeating-ContentWhen you have customers waiting for their vehicles for hours, having a 10-minute, 30-minute, or even a 1-hour loop of videos is not going to cut it. It’s Relevant TV doesn’t loop. It streams new videos constantly, from a list of 40+ categories you pick and choose from. Categories like Cooking, Sports, Automotive, News, and even Trivia. Additionally, the whole system is fully customizable, with the ability to upload your own commercials, and personal messaging on the side, during, or in between content.

It’s Relevant TV has Competitive Ad Block®

If you own a dealership, you’re probably kept fairly busy. You might not have the time to sit down in the lounge where your customers are waiting and see this for yourself; but ads from your competitors are being played on the TV for everyone to see! Whether it’s the news, stocks, or talk-shows; no channel is safe. There are car commercials everywhere. If you’re using cable in your waiting area, you can bet these ads are playing multiple times a day.

No-Competitive-AdvertisingIt’s Relevant TV blocks out competitor ads.

With It’s Relevant, you’ll never see another ad for a competing dealership in the area, or a competing car brand. It’s all about you, and your brand.

It’s Relevant TV is Tailored to your Car Brand(s)

It’s Relevant is a custom TV network that works for your brand. Your logo, your videos, and your messaging can all be uploaded into the system and featured on the TV. Whether you want the TV to play exclusively your branded-content, or you want a mix of personal + IRTV content; you’re the boss.

In the case of dealerships; when you mix brand-related content, personal videos, or educational segments with It’s Relevant’s fun and interesting content, visitors will stay tuned longer and be more receptive to your messaging.

It’s Relevant TV isn’t Free, but is  Inexpensive

FREE WAITING ROOM TV SOFTWARE!

You get what you pay for, and while It’s Relevant TV isn’t “free,” it often times costs less than cable and is designed to generate additional revenue for your business. It’s designed to fit your marketing budget, and make those marketing dollars count. Whether you’re a car dealership, boat dealership, or even an automotive repair shop; every little bit helps, and It’s Relevant’s ROI helps offset the cost.

It’s Relevant TV is Easy-to-Control from anywhere

It’s Relevant TV couldn’t be easier to control. Users are able to adjust settings, upload videos, and manage all of their content from anywhere with virtually any internet-connected computer, tablet or smartphone. The It’s Relevant iOS app for iPhone and iPad provides a straightforward way to make changes to individual, or multiple TVs at once; across multiple locations. So if you are part of an auto group, you can control one or all of your dealerships’ screens in one place. The convenience of being able to make changes from anywhere, at any time, with such ease, is a breath of fresh air for users who aren’t so tech-savvy.

If you still own a flip phone and don’t like interacting with technology yourself, It’s Relevant TV includes a Client Success Manager at no additional charge with every subscription plan. This person is available to make changes for you, and even help with graphic design and strategies for getting the most out of your TV.

It’s Relevant TV is the Best Fit for Car Dealerships

It’s Relevant is a fully-customizable TV network which combines the best aspects of television and digital signage. It provides dealerships across the country with safe, family-friendly content that visitors actually enjoy watching, and mixes that content with your own branded videos and promotions.

Could It’s Relevant work for your waiting room? Visit itsrelevant.com or schedule a demo if you have questions or would like to know more.

Best Waiting Room TV Software for Medical Offices

Looking for the best waiting room TV software for your medical office? The trick isn’t finding the self-proclaimed “best” TV software that’s out there; it’s creating an experience that is truly the best fit for you, your patients, and your medical office. This article will outline the most important features you should be looking for in your medical office TV and signage.

What Makes the Best Waiting Room TV Software, the “Best?”

The most effective waiting room TV software is one that is tailored to your own unique waiting room environment. How do you know if the TV software you’re currently looking at is the best for you? First, you have to identify what you’re No-Stale-Contenthoping to get out of it. But generally speaking, you want something that is entertaining and engaging. You want your waiting room television to be aesthetically pleasing and brand-tailored – with the ability to upload your own personal videos and messaging. Equally as important is a TV solution that is cost-effective, and easy-to-manage. These are the top 5 things to keep in mind when looking for the best TV display software for your medical office.

However, knowing what to look for is only half the battle; finding all of these features in one single TV package is next. Which, actually, isn’t that difficult – because one solution: It’s Relevant TV, has all of the features listed above, and more.

It’s Relevant TV Features Entertaining & Engaging Content

It’s Relevant TV features the world’s largest library of licensed content, giving users access to over half-a-million videos for visitors to enjoy. Each piece of content is screened by live human beings to ensure that everything is family-friendly, and nothing unsettling or inappropriate ever plays on your TV.

It’s Relevant is not a playlist.

No-Repeating-ContentOther digital TV software providers will try to pass off things like a 10-minute, 30-minute, 1-hour, 3-hour, or 5-hour loop of videos as “premium TV content” – It’s Relevant TV doesn’t loop. It streams new videos every hour from a list of 40+ categories you pick and choose from. Categories like Cooking, Sports, Automotive, News, and even Trivia. Additionally, the whole system is fully customizable, with the ability to upload your own personal messaging on the side, during, or in between content.

It’s Relevant TV is Easy-to-Watch

A number of waiting room TV software solutions try to cram too much onto the screen at once. As useful as the information you may be putting on the screen is, it doesn’t have to be visible 100% of the time. Having too much promotional or “educational” content in a row is actually a turn off to most visitors. It can also get out of hand fast and make the TV look like a gimmicky widget- almost as if you were showing a website instead of a TV channel. That might work for a menuboard at a restaurant that is only seen for a minute, but not a medical office where visitors are spending 3+ minutes.

No-WebsiteIt’s Relevant TV is not website for your TV, nor is it a collection of widgets.

IRTV is structured in such a way that it’s modest, nice-looking, and easy on the eyes. Most importantly, it’s designed so that visitors notice what matters; the messaging. Whether it’s videos that you upload, image-ads on the side, or text scrolling throughout, It’s Relevant is all about making your messaging effective. It delivers things like news headlines and the weather – but in a way that doesn’t overstimulate your viewers or give them a headache. Never forget that a little goes a long way.

It’s Relevant TV is Tailored to your Brand

It’s Relevant is a custom TV network that works for your brand. Your logo, your videos, and your messaging can all be uploaded into the system and featured on the TV. Whether you want the TV to play exclusively your branded-content, or you want a mix of personal + IRTV content; you’re the boss.

In the case of medical offices, when you mix medical content, personal videos, or educational segments with It’s Relevant’s fun and interesting content, visitors will stay tuned longer and be more receptive to your messaging.

It’s Relevant TV is Cost-Effective

FREE WAITING ROOM TV SOFTWARE!

There’s no red flag bigger than a waiting room TV service that’s advertised as free. Nothing’s free – except food samples at Costco (actually those aren’t free either as you have to pay a membership to get in). If you’re interested in a good reason as to why a free TV service is a bad idea, the following article will give you 5; Top 5 Reasons a Free TV Service is Bad for your Medical Practice.In short, you get what you pay for.

While It’s Relevant TV is not “free,” it often times costs less than cable and is designed to generate additional revenue for your practice. It’s designed to fit your marketing budget, and make those marketing dollars count. Whether you’re a hospital, urgent care, dentist office, or a medical specialist; every little bit helps, and It’s Relevant’s ROI helps offset the cost.

It’s Relevant TV is Easy-to-Manage

It’s Relevant TV couldn’t be easier to control. Users are able to adjust settings, upload videos, and manage all of their content from anywhere with virtually any internet-connected computer, tablet or smartphone. The It’s Relevant iOS app for iPhone and iPad provides a straightforward way to make changes to individual, or multiple TVs at once; across multiple locations. The convenience of being able to make changes from anywhere, at any time, with such ease, is a breath of fresh air for users who aren’t so tech-savvy.

If you still own a flip phone and don’t like interacting with technology yourself, It’s Relevant TV includes a Client Success Manager at no additional charge with every subscription plan. This person is available to make changes for you, and even help with graphic design and strategies for getting the most out of your TV.

It’s Relevant TV is the Best Fit for Waiting Rooms

It’s Relevant is a fully-customizable TV network which combines the best aspects of television and digital signage. It provides medical offices across the country with safe, family-friendly content that visitors actually enjoy watching, and mixes that content with your own branded videos and promotions.

Could It’s Relevant work for your waiting room? Visit itsrelevant.com or schedule a demo if you have questions or would like to know more.

 

Waiting Room TV Software for Hospitals, Urgent Cares, and Dentists

The rise of waiting room TV software is a growing trend in the medical industry. Whether it’s hospital TV, urgent care TV, or dental TV – anything; more and more healthcare providers are making the switch from cable to digital waiting room displays. Those who do opt for better waiting room television do so for a number of reasons; those reasons ranging from it being more cost effective, to simply wanting better quality content that visitors will enjoy.

When it comes to TV for waiting rooms there’s no shortage of options. But settling on the right digital signage means identifying what you’re looking for, what your waiting room is missing, and what your patients want to see. This article is meant to help inform any curious readers in the medical industry who are looking to do more with their waiting room TVs.

Waiting Room TV Software: What are you Looking for?

If you manage the TV at a hospital or urgent care, your first thought is likely to put medical-related content on your waiting rooms screens, right? Likewise, if you’re a dentist or optometrist – putting tooth and eye-related videos up on the TV is a no-brainer – also right?

Unfortunately this is a very common mistake that medical providers make every day.

Patient education is a fine goal. But too much medical-related content is boring at best, and unsettling at worst. Most of your patients are average, everyday folks who don’t necessarily have the same interest or appreciation for medical content that you do. Patients in a dentist office waiting room don’t really want to watch plaque get scraped off a rotting tooth; just like how people in a doctor’s waiting room or medical office waiting room don’t really want to watch videos of clogged arteries or blood vessels while they’re waiting.

However “educational” practice managers may feel these videos are, they just aren’t very appealing and will likely be ignored. This is the problem with medical office signage. It’s not to say that a hospital TV, urgent care TV, or dental TV, etc, can’t show medical content; instead it should be mixed with videos that their patients will enjoy watching. Waiting room television benefits from variety.

Waiting Room TV Software: What do Patients want to Watch?

Patients are people; people with their own likes, and dislikes. There’s no one thing that everyone will enjoy, so it’s important to cast a wide net and target as many interests as possible. Waiting room TV software is nice in that sense because the right digital signage solution will have variety. But variety isn’t enough; cable has variety, technically. However cable wasn’t designed for waiting rooms – it’s best for home use.

Waiting room videos need to be short and sweet. That’s what people want to see while they’re waiting. Visitors who are waiting as little as 5-10 minutes or as long as 1-2 hours aren’t there to watch TV – but if a TV is there, they will look at it if there’s something interesting playing. With short-form content and a long list of categories, they’re more likely to see something that puts them in a good mood or gets them to keep watching. Which not only improves patient experience, but makes visitors more receptive to your educational content.

What do patients want to watch? Fun and interesting content that’s engaging. If your medical office signage is borning, visitors are going to be staring at their phones the whole time and miss any important messaging you wanted them to see. If you struggle with this problem, it’s time to explore what your waiting room screens could be showing.

IRTV: The Thing that’s Missing from your Waiting Room

IRTV – Branded across the country as Rele.TV or It’s Relevant TV, is a feature-rich TV platform which has reinvented the world of waiting room television. Before It’s Relevant, healthcare providers had to settle for things like cable TV, looping medical displays, DVD playlists, or so-called “free-to-use” services like Outcome Health TV. If you’re currently using Outcome Health or ContextMedia; you should check out this article ASAP.

Waiting room TV software has come a long way. Many of the features that make digital signage for medical offices so outstanding and convenient are new; meaning that healthcare providers are largely, and understandably, unaware of how much control they could have over their TV. Control over what comes up on their waiting room screens. Amazing variety of content. The ability to upload personal videos and messaging; it’s even possible to integrate social media posts from Facebook, Twitter, and Instagram and have them show on the TV!

The future of waiting room TV digital signage isn’t cable, looping medical displays, DVDs, or playlists. It’s IRTV.

It’s Relevant TV is TV for Waiting Rooms

It’s Relevant TV delivers all of the features listed above, making it the best in waiting room digital signage. IRTV is hospital TV. It’s urgent care TV. It’s dental TV, vet TV, optometry TV – it’s waiting room TV for any type of medical office. It’s Relevant sets itself apart from other lobby TV display software by offering users 24/7 control over their network, convenient accessibility, creative customization, and full access to one of the world’s largest libraries of short-form licensed content; over half-a-million videos spread across 40+ categories.

Other TV packages for waiting rooms are not as feature-rich. There’s often no way to integrate social media, or their “quality content” is really just a looping playlist of outdated videos. When you mix your own waiting room videos with It’s Relevant’s fun, fresh, and engaging content; visitors are more likely to be receptive to your messaging.

It’s Relevant TV is a forward-thinking, cost effective, way to improve patient experience, promote your brand, and achieve your marketing goals. Costing less than cable on average, It’s Relevant is inexpensive marketing at its finest; giving you all the tools you need to generate success through your waiting room TV.

Patient Education and Engagment for your Hospital TV

Hospital TV systems are a growing trend in the medical industry. As the technology grows, more and more hospitals are turning to waiting room TV software and medical office signage to educate patients and engage with them more. Patient education and engagement is important to every hospital. Whether it’s posters, literature, or a medical display; a lot of time and effort is put into connecting with visitors and delivering health information to people in waiting.

But how effective are these techniques in the long run? The trick is finding the best medical TV software. TV packages for waiting rooms vary. If your goal is to educate patients, you’re going to need medical content; but it’s not that simple. A common mistake that hospitals make is having too much medical content. Keep reading and you’ll see why waiting room television should be balanced.

Hospital TV: Putting Something Great on the TV People will Enjoy

Wanting to educate your patients is a good thing, however it’s important not to over-expose them. Moderation is key. A waiting room TV that only shows medical content might be boring, or unsettling. However educational it might be; who wants to watch countless 3D models of a clogged arteries? Or see a graphic video of an eyeball getting scraped? No one – that’s who. Looping medical displays are bad for that reason; having that type of content is a great way to get patients to ignore what’s on the TV and look at their phones instead.

People are likely to look at the TV when there’s something fun or interesting on it. Providing a balance of educational medical content – mixed with fun and engaging videos is the way to go. Finding the right waiting room TV software which offers the best of both worlds is the next step.

IRTV: Engaging Waiting Room TV Software

TV for waiting rooms doesn’t have to be a complicated thing. It’s Relevant TV makes sure it’s not. It’s Relevant (Also known across the country as Rele.TV) is a custom TV network which provides hospitals and medical clinics with quality, family-friendly content. It’s waiting room television that you control. You pick what categories patients will see while they wait; which will play alongside any waiting room videos, medical-related content, or personal messaging you upload to the network.

IRTV is a tool which blends the educational videos you want patients to see, as well as the fun and engaging content they enjoy watching. When it comes to hospital TV and waiting room digital signage, It’s Relevant TV is all you need to create a signature waiting area environment for your visitors.

Auto Show Marketing: What Dealerships Can Learn From Auto Expos

Auto Shows are a grand affair. Top brands from all corners of the US gather together to show off new models, talk about new technology, and explore new trends in the industry with experts, innovators, and car enthusiasts alike. With so much coverage and exposure, it’s no surprise that brands have taken auto show marketing seriously. But should they?

This article will go on to explore the declining trend in auto shows, take a closer look at why so many major carmakers are bailing-out, and even suggest a better way to invest those marketing dollars.

Auto Show Marketing: A Fading Trend

At the time of this article’s release, the New York International Auto Show is just beginning. It is just one of many big annual car shows that, like the NAIAS or The Chicago Auto Show; attract hundreds of thousands of visitors, and feature hundreds of new models each year. Usually, those numbers are nothing to scoff at – however for the first time ever some major car brands are thinking twice about attending.

It’s not because of cost, but rather practicality.

Some of these larger automotive shows really push marketing budgets. Cost of attendance at these things can cost upwards of millions for a single week! Bigger brands don’t have trouble putting forth the money, but regardless of whether or not they can afford it, the question becomes “is it really worth it?”

The Growing Problem with Auto Shows

The people who purchase spaces at these events spare no expense. It’s go big, or go home- So of course it’s going to cost millions for the space, the stage, and all of the lights, carpeting, and furniture – all of which are brandedbrand-consistent, and designed to stand out and steal the splotlight. The problem? So is everyone else’s space.

Some of the major carmakers who are backing out of these grand auto shows are citing the presence of competition on the show floor as being the reason for calling it quits. It just isn’t worth it – not when they could be getting better mileage out of those millions outside of the show. As a result? The major brands are looking for new ways to invest their money, and achieve true ROI.

A Better Use for your Auto Show Marketing Budget

The same energy, flare, and attention that goes into sprucing up your space at one of these big auto shows could go a long way at your brand’s dealership locations. Making sure the people you have attracted to the door enjoy their visits, and ultimately decide to purchase from you is of the utmost importance. And it’s something you can likely achieve for much less.

By investing that time and money into improving your waiting areas, show floor, and amenities, you’re improving the things that really make a lasting impression on the people who are visiting your dealerships – which are really the people you want to impress, and please, to get them to purchase. Customers are the ones driving your product around, they’re the ones who will buy from you again, and they’re the ones who will talk positively about your brand, for free, and recommend you to friends and family. The right approach, and the right message, go a long way.

Getting the Message Across with It’s Relevant TV

If you’re investing some of your marketing budget on branding and enhancing visitor experience, the TV is a great place to start. How you get your message across to visitors is just as important as the message itself. TVs are effective at getting people’s attention. If you put something on a TV people are watching, 9 times out of 10 someone is going to see it.

It’s Relevant TV is a television service that more and more dealerships are switching to. It doesn’t come with the high monthly cost, lack of control, or risk of competitor ads that cable does. It replaces all of those things with a custom channel that’s easy to manage, is fully customizable, and allows you to showcase your own personal videos, messaging, social media and brand. It’s a great way to get all the things you want noticed, and all the content that comes with it is designed to keep people entertained, and informed. All while keeping brand consistency across the board.

Top 3 Reasons to get Social Media TV Software for your Business

Social media TV software is becoming a prominent feature in successful businesses. But why is this? How can featuring something as simple as Facebook, Twitter, or Instagram on your business’ TV help improve the business itself? This article helps answer these questions, and explores the benefit of using digital TV software to get your social media posts on the TV.

Social Media TV Software for your Business TV

Whether you’re tech savvy, or like to keep things simple, digital signage can work for you. However, not all digital signage services allow you to integrate your social media accounts with your screen, while still keeping TV programming. If you’re not sure how to get what’s on your phone, onto your business TV – or if you weren’t aware social media TV software was a thing; take a look at It’s Relevant TV. It’s Relevant is the go-to for restaurant TV, urgent care TV, waiting room TV, and business TV in general. Businesses across the U.S., in a variety of industries, rely on It’s Relevant TV as a promotion platform.

1.) Social Media TV Software gets your Business Noticed More

Why is your business on social media in the first place? More often than not, it’s to keep your brand top of mind. There are many ways to use social media to get your business noticed more. Some business owners use it to feature new, or enticing offers, specials, or reasons to stop by; whereas others use it as a platform to advertise local events, organizations that they support, or use it to showcase interests/hobbies they might share with followers in order to relate to them more.

But getting them to follow you is the trick, isn’t it? But just as important as gaining followers, is who you get to follow you.

The best social media followers are the ones that have been to your location. They are the most receptive and mindful of your brand. Your posts are only effective when the right people see them. Business TV software that integrates your social media gets people who aren’t following you to do so- because they see what they’re missing.

2.) Social Media TV Software Generates More Followers

Whether it’s specials, promotions, memes, or straight-up interesting posts related to your brand; when you show people what they get by following you, there’s a higher chance that they”ll become a follower. It’s easier than people realize to get visitors to follow you on social media. Two of the main reasons people use social media are to be entertained and informed. So long as you make an effort to show people that there’s value to your posts, you’re bound to generate an increasing number of followers for it. It’s not just about talking about your business. Some of the most successful social media brands mix in trivia, fun facts, or unrelated information for follower enjoyment.

3.) Social Media TV Software Gets People to Come Back More

The right social media TV software isn’t just for getting your business noticed more, or getting more followers; it can also result in the generation of new or repeat business. Displaying positive or interesting posts from Facebook, Twitter, or Instagram on the TV is a great way to craft a welcoming environment that people will find comfortable, and wouldn’t mind revisiting again and again – often with friends or family. A social media display for your business is definitely an effortless step in the right direction towards maintaining a place people enjoying visiting.

IRTV: The Right Social Media TV Software for your Business

It’s Relevant TV is an innovative TV platform which delivers entertaining, and engaging short-form content that is better suited for businesses over cable or satellite TV – it’s also the #1 top choice for business owners who are looking for a way to display their social media on their TV.

Whether you’re on Facebook, Twitter, or Instagram; It’s Relevant gives you the freedom to integrate posts from your social media accounts and display them automatically in between licensed TV content; getting people to notice it while they’re in a receptive mood. It’s Relevant is safe. Visitors will only see the posts you want them to see without negative comments or ratings getting in the way – so there’s no risk. Just a higher chance to generate more followers, and more business.

Check out It’s Relevant, and explore what social media TV software can do for your business.

Top 3 Ways to Improve Your Business’ Customer Reviews

With things like Google, Yelp, and social media being as prevalent as they are today, customer reviews have become a cornerstone for any successful business. Whether you own a restaurant, a car dealership, or a medical office; something as simple as a sentence has the power to bring potential visitors to your door, or scare them away.
So, how does one generate good reviews? What can business owners do to prevent visitors from writing bad reviews? This article will briefly touch upon the top 3 things any business owner can do to improve customer reviews.

1. Improve Customer Reviews by Improving your Business Environment

First and foremost, your business needs to look presentable. It has to be a place people wont mind waiting inside of, or dining at, for any length of time. The following article: Top 5 Factors to Enhance Your Business Environment, is a good place to start looking for ways to spruce up your location. When your business is tidy, in shape – with nothing falling apart, and with tables/furniture arranged nicely, it becomes a far more welcoming place.

Staff friendliness also goes a long way. If you’ve ever read bad reviews of other businesses, they’re usually about someone’s bad experience regarding cleanliness, or the staff’s supposed “bad attitude.” Going the extra mile, and doing what you can to minimize those experiences; i.e. becoming more engaged with your staff, replacing old furniture, or adding some new decor, is all anyone can do in the short-term. Try and take a look at your business through the eyes of your visitors and see what might be improved. The smallest changes make a big difference.

2. Read, Understand & Respond to Customer Reviews

If there’s one truth regarding customer reviews, it’s that people are more likely to leave a bad review, than a good review. When someone has a particularly bad experience, they want the world to know. They want to take out their anger and frustration the easiest way they can; on the internet.

Whether or not a bad review is true, or accurate, is irrelevant. It’s there for the world to see, and if you’re not mindful of what people are saying about your business, what you don’t know will hurt you. Thankfully, finding out what people are saying is as easy as Googling your business and reading the reviews.

Few business owners actually read online reviews about their business, and even fewer respond to those reviews. It’s important to look into what people are saying; and if you find a review that you’re able to comment on, set the record straight. Address the issue, take responsibility for what might have happened, and rectify the problem to the best of your ability.

Taking some time to research customer reviews in a timely manner, or assigning someone to address them, is the best thing you can do to salvage your reputation after someone has had a bad experience. Commenting on good reviews; letting customers know you appreciate their feedback, never hurts as well.

If visitors didn’t have bad experiences, none of this would be a problem. As idealistic as that might sound, it’s true. So the question becomes: “How do I crack down on bad experiences?”

3. Improve Visitor Experience & Reviews with IRTV

Crack down on bad customer experience with It’s Relevant TV; a TV solution which combines television and digital messaging – giving businesses owners real control over what shows up on their TV. When businesses have more control, it’s easier to create a more positive environment; reducing the chance of a bad experience, and bad reviews.

It’s Relevant is a platform that allows you to engage more with your customers. With the ability to upload your own custom messaging; show your visitors that a good experience is a top priority with TV-messaging that gives them a way to contact you directly about problems, or concerns they might have. When you provide customers with a direct way to communicate with you, they’re less likely to go home and leave a negative review on the internet for the world to see. Bad experiences are inevitable – it happens. But even if a customer does have a negative experience, make sure you hear about it first.

If you’re interested in exploring ways to better engage with your visitors and improve online reviews, then It’s Relevant TV is a great place to start.

 

Out-of-Home Advertising: Top 5 Effective Advertising Platforms

Out-of-home advertising is an ace in the deck of advertisement. However, with so many hands to deal out to, settling on the right platform to advertise on can be tricky. This article will identify some of the most popular and effective ways of getting your message out there. However, if you’re only interested in the top, most effective and flexible advertising platform in the growing industry, then check out It’s Relevant TV.

Out-of-Home Advertising: What to Know about the Top 5 Mediums

Knowing the most popular, or most effective ways of advertising is only half the battle. To make the most out of your marketing dollars and reduce wasteful spending, it pays to identify the strengths and weaknesses of each option. There isn’t a single platform listed below that isn’t effective in its own way; although effective or not, certain ones may not be a fit for your budget, your brand, or your target consumer. The more you know, the better.

1.) Billboard Advertising

Because who doesn’t notice a 50ft wide sign on the side of the highway? For many years, billboards have been a popular out-of-home advertising solution; and for good reason. Hundreds or thousand of peopleif not more, pass any given billboard each day. It is an effective means of getting your brand noticed, if not an expensive one. Costing as much as $3,000 – $30,000 a month, there may be wiser, more cost-effective ways to advertise your product or services.

2.) Street / Urban Advertising

Advertisements on the sides of buildings, bus stops, street kiosks, newsstands, and benches are a common sight. It’s simple, somewhat cost-effective, and it’s definitely in view of the public. With so many people seeing it day after day, what could go wrong? Constant exposure is great, but how many people out of the thousands+ that see it, take advantage of it? The answer; not as many as there could be. As with advertising on billboards, or even transportation, wasteful spending is rampant. While more people = higher chances of you hitting your target consumer, too many of your marketing dollars are spent advertising to people who aren’t interested.

3.) Transit Advertising

So long as there’s a blank commercial space to fill, advertisers will often pay top dollar to stamp it with their brand; busses, taxis, trains, cars, and even planes are no exception. Advertising on transit vehicles is just as effective as street advertising, except the adspace is moving all over the place, exposing the messaging to a more widespread geographic consumer base. As effective as it can be, it still suffers the same degree of wasteful spending that most out-of-home advertising platforms face; reaching many people beyond your target demographics.

4.) Outlet / Shopping Mall Advertising

Malls, movie theaters, sports arenas, shopping outlets, and the like; these are all prime spots to showcase what you’re selling. If you are in retail, what better place to put your ad than 100 yards away from where you can get it? Especially if people are going to be passing it all day. Sticking your advertising close to your store, or business, definitely comes with the advantage of convenience. The only thing that’s closer is advertising inside a business itself.

5.) It’s Relevant TV Advertising

Waiting rooms, lobbies, restaurants, retailers, car dealerships, or medical offices; It’s Relevant TV allows you to directly advertise to your target consumers at times they are prone to looking at a TV and receptive to what’s being played. If you’re looking for a cost-effective advertising solution with the best medium to fit your budget, then It’s Relevant is your best bet. Unlike most platforms like billboards or street advertising, which cost hundreds, if not thousands, of dollars; It’s Relevant showcases your ad on the TV for just 3050 cents a play; letting you run a standard television commercial in diverse targeted locations across the country.

It’s Relevant features scaleability and specificity. You can limit your ad buys to geographic zones and business categories that you specify. Looking to reach people in restaurants within 10 miles of certain city? It’s Relevant TV lets you do that. Purchase ads in just those locations, and get exactly what you want while eliminating wasteful spending.

Look into Advertising on It’s Relevant TV, and put your messaging where it matters most.