Top 5 Ways To Prepare Your Business For Reopening After COVID-19

If you’re one of the many business owners who had to temporarily close, or adjust the ways you’re serving your customers because of the coronavirus, having a strategy in mind for reopening is a smart move. Especially when there is a high likelihood that the virus may make a resurgence in the Fall.

Whether you’re an urgent care center or dentist office with a waiting room, or a restaurant with a dining area; creating a safe environment for your visitors is going to be paramount. Even after the pandemic ends, people are still going to be nervous about going anywhere.

Here are the top 5 ways you can prepare your business for reopening:

1.) Cleanliness: Make your Business Shine

Nothing is going to be more reassuring post-COVID than a clean, and spotless environment. When the pandemic does eventually come to an end, it won’t be overnight. Even with businesses reopening, it’s going to take some time before the public settles down, and isn’t feeling as germaphobic. Therefore, it’s important to keep up with your new cleansing/disinfecting routines.

Read: “Top 5 Factors to Enhance Your Business Environment.”

2.) Consider Seating & Spacing

Social distancing is likely to persist even after the country is given the ALL-CLEAR. You can expect people to find comfort in maintaining distance from one another. They will also have greater appreciation for businesses that make an effort to space-out seating for them. Now the idea isn’t to put traffic cones on sofas, or nudge visitors apart with a long stick; but reducing chairs, tables, or putting up a friendly sign for customers to be mindful of spacing is easy, and a step in the right direction.

The trick is getting visitors to notice the message.

The best way to get visitors to notice your messaging is by putting it on your on your TV, which you can learn more about HERE.

3.) Communicate your Efforts to your Visitors

Working hard to make your environment safe and accommodating isn’t going to mean a whole lot if no one knows you’re going the extra mile. Don’t let your efforts go to waste. Communicate with your customers in any way that you can; via social media, email, or a big sign outside of your business. Whatever it takes to get the message across.

One of the most effective ways of communicating with your visitors that your business is safe outside of telling them, is showing them. Advise your staff to wipe-down counters, touchpads, and other surfaces frequently. Putting out hand sanitizer, if you haven’t already, is also a good idea. Lastly, your TV is one of the best tools you have to remind people that your business is a safe place to visit, and come back to!

Research: Television for Businesses.

4.) Keep the Coronavirus off of your Business’ TV

We don’t mean disinfect the screen, though it’s good to clean it once in a while.

The last thing you want visitors to see is a news story about “WHY YOU SHOULD STILL THINK TWICE ABOUT EATING OUT,” or “WHY IT’S STILL NOT SAFE TO RESCHEDULE THAT DENTIST APPOINTMENT.” News coverage can be bad for business in general, but it’s worse when there’s a major health crisis like what we’re experiencing now.

The public is anxious enough without the TV reminding them that they’re “constantly at risk,” especially when they have mustered the courage to return to your business. We’re all very well-informed at this point. Simply changing the channel doesn’t help either, you’re simply trading one problem for another. Consider looking into cable TV replacements for businesses and get rid of those problems.

Read: “The Top 5 Risks of Coronavirus News in your Businesses.”

5.) Encourage Visitors to Come Back

Getting your customers to visit after reopening your business is great, getting them to come back is even better. After being away from your business for a time, you need to become part of their routine again. So give them reasons to come back! Whether it’s a sale, a new sandwich, a limited time offer, or a promotion; educating your visitors on products and services they can take advantage of is extremely important.

How you go about educating them is the key.

The TV is a best place to start. You could put up signs and hang posters all over the inside of your business, and yet, 9 times out of 10 visitors will be able to tell you what was on the TV instead of what was on the poster. (“What poster?”)

It’s frustrating, but it’s true. Fortunately, more and more business owners are realizing this, and are taking advantage of the TV’s ability to get people to notice things by putting their own content on the TV.

It’s a growing trend that has businesses taking control over what’s on their TV. Instead of showing ads from competitors, or unsettling news, businesses are able to display custom-tailored content as well as their own promotions, giving visitors a good experience and reasons to come back. If you’re interested learning more about cable TV alternatives, schedule a demo with the TV experts at itsrelevant.com.

Read:Should I Cancel Cable? A Better Alternative for Businesses.”

Top Free TV Service for Medical Waiting Rooms and Lobbies

Browsing the internet for a free TV service for your waiting room? The leader in patient-focused TV has recently announced a new subscription plan that’s available to all medical offices. Whether you’re a hospital, urgent care, doctor, dentist, or medical specialist; the sponsor-supported subscription option allows you to utilize the premium service, but without incurring the cost.

A “Free” TV Service Vs. It’s Relevant TV’s Sponsor-Supported Service

free TV service is exactly what it sounds like on the surface. It’s a TV service with no cost, which you pay nothing for– at least insofar that you’re not spending any “money” for it; but that doesn’t mean it’s not costing your medical office something else.

Read: Top 5 Reasons a “Free” TV Service for your Waiting Room is Bad for your Medical Office.

TV providers who offer that kind of “free waiting room television” are only able to do so because their services are actually paid for by pharmaceutical ad support. You might be paying $0 for the service, but you get what you pay for in this case– likely generating $0 for your own practice from it. Instead, the revenue generation is completely taken by that provider. What’s worse, you’re left with TV that you have little control over, and may upset your patients.

While you are not paying any money out of pocket for that kind of service, it could be costing you money, and your patients’ trust. It goes against the spirit of creating a good patient experience when you allow your visitors to be subject to ads which might make them feel like they have X symptoms, or need Y drugs.

Best practice: Avoid TV services that put anything medical-related on the TV that you don’t endorse yourself.

Patients don’t need to be bombarded with drug ads, and pharmaceutical companies shouldn’t be invading and monetizing your waiting room. If someone should be generating revenue off of your TV, it’s you!

It’s Relevant TV: A No-Cost Waiting Room TV Service for Medical Offices

Let’s compare the traditional “free TV service” described above to It’s Relevant TV’s sponsor-supported service. Instead of your service provider profiting off of your waiting room TV, you do. It’s Relevant’s unique approach is for a sponsor, of your choosing, to pay the cost of your subscription in exchange for having their brand on the TV.

It’s a great way to strengthen relationships with local businesses.

This way, you’re in control; you control who, and what, shows up on your TV.Sponsor-supported subscribers don’t miss out on any of IRTV’s premium content. Over +1,000,000 minutes of fun and interesting content is available for your visitors to enjoy, coupled with the ability to promote your services in a more meaningful way. This allows you to generate positive feelings among patients, and more revenue on the side to improve your medical office.

Visit: It’s Relevant TV: Medical Custom Networks to learn more.

Top 5 Risks of Coronavirus News in Your Business

Is coronavirus news impacting your business?

The TV in your business may be doing more harm than good for you, your visitors, and your employees given what’s happening around the world. Because of the fear and panic being caused by coverage, now more than ever businesses should be looking into cable TV replacements, or considering news alternatives for their TV solution. Listed below are 5 reasons why you, as a business owner, should be thinking about what’s on your TV right now.

1.) Coronavirus News Scares People

Coverage on the virus, however informative, is unsettling to people who are sitting down to eat at a restaurant, or are in a waiting room. When the whole country is on the edge of their seats watching others are in a panic on the TV, people start to notice every little cough, every sneeze, or anytime someone clears their throat; suddenly, they start to become anxious and uncomfortable.

Your business’ TV shouldn’t contribute to your visitors’ anxiety.

Awareness of COVID-19 is essential to preventing the spread of the virus; but at this point, just about everyone already knows the risk, and knows what to do in order to minimize their exposure. Yet in spite of that, people are still going out and visiting businesses for one reason or another. Whether they’re looking for comfort in food, or they have a scheduled appointment to keep; the last thing you want is your TV making life stressful for your visitors.

What’s the answer?

The best thing you can do for your visitors is to turn off the news; or better yet, find a cable TV replacement for your business.

2.) Corona Coverage Might Highlight A “Lack of Preparedness” in your Business

A friendly reminder to wash your hands, avoid touching your face, and always cover your mouth when coughing or sneezing!

The public’s responsibility when it comes to staying safe and healthy is fairly straightforward, but what about businesses? If you’re a business owner, or you manage a business, you’ve no doubt spent time these last few weeks “corona-proofing” your location to the best of your ability.

But is what you’re doing enough?

In truth, you could be taking every necessary precaution in order to combat the virus from wiping down counters every 2 minutes, to offering free hand sanitizer; but out of nowhere, there’s a news story about how local businesses are disinfecting not only counters, but things like touchpads and doorknobs as well and have multiple sanitizer dispensers. Not only that, the story could show the lengths many businesses are going to communicate with visitors about good, healthy practices.

The last thing you want is for your business to seem like it isn’t doing enough because of a story on the news. Allowing your visitors to see these kinds of stories while they’re eating, or waiting, is a surefire way to discourage them.

3.) Coronavirus News Affects Your Employees

“Businesses left and right are closing amidst a growing number of confirmed cases the the local area…”

Visitors aren’t the only ones that are affected by coronavirus news on your TV. News coverage featuring buildings with CLOSED signs, images of dim, vacant restaurants, and interviews with workers expressing their fears about employment in the coming crisis are being shown on the TV; when those stories are being played in your business, it can be very stressful and concerning for your workers.

Seeing businesses closing on TV is harmful to worker morale.

Business, in general, is slow thanks to COVID-19. Couple that with the aforementioned news story, and your employees will wonder whether or not they’re going to be out of a job. As a result, productivity might suffer, workers might become less focused; which opens the doors to number of new problems. Consider putting something better on the TV and get rid of the coverage that’s harming your business.

4.) Bad News = Bad Vibes

Simply put, bad news creates a bad atmosphere. This has always been the case; graphic, or unsettling news stories ruin meals if you’re at a restaurant, and makes waiting uncomfortable if you’re in a medical office. However now, that same news channel is covering stories on a virus that’s spreading across the globe; you don’t want the bad vibes generated by coronavirus news to be associated with your business.

It’s time to do something.

The quick-fix is to simply change the channel; or better yet, shut off the TV, especially when the news is as risky for your business as it is right now. However neither option is a longterm solution. Changing the channel only changes the type of problem you have; you’re not in control of what comes on the TV. Shutting the TV off eliminates the risk, but you’re left with a blank screen that makes your business look like something is missing. Replacing cable with a custom TV network gives you control, and blocks out bad news coverage. Click here if you’re interested in learning more about a customized television for your business.

5.) Coronavirus News is Bad for Repeat Business

Visitors watching news coverage on the virus in your business might very well choose to stay home the next time they would have gone out. For many people, what they see on TV can lead them to lean towards “better safe than sorry.” Keeping your business open during the coronavirus outbreak is hard enough without your TV working against you.

Preparing Your Business for the Future

It doesn’t take a pandemic to see why cable TV is unfit for businesses.

Or perhaps it does? The impact of COVID-19’s coverage should be a wake-up call for business owners. Today it’s the coronavirus, tomorrow it’s the next nationwide, or worldwide catastrophe; neither of which is beneficial to your business. Take action against cable, and take control of your TV.

How to Communicate With Your Patients About Coronavirus (COVID-19)

News coverage on the coronavirus is everywhere; on TV, social media, the radio- you’re even getting mass emails from your favorite retailers and restaurants advising you to be cautious.

In the midst of all of these efforts to inform the public on ways to stay safe and healthy, what is the best way to communicate with your patients about preventing the spread of the virus? This article is all about exploring an alternative, and very effective way of getting your message across.

The Best Platform for your Messaging is your Waiting Room TV

The TV in your waiting room is the best platform for your health & safety tips regarding the coronavirus. Why? Because patients always notice the television. We’re naturally predisposed to look at TVs everywhere we go; whether it’s at home, at a restaurant, or in a waiting room- if it’s there, the eye will find it. Therefore, the best- most effective way to deliver your messaging is by putting it on the TV.

TV News Coverage on the Coronavirus is NOT a fit for your Waiting Room TV

Unfiltered news segments covering the virus can do more harm than good for your patients. While they can be informative, repeating stories can make your patients feel anxious, or uncomfortable. The world is facing a serious pandemic  that nations are working very hard to contain; everyone knows this. People don’t need to be reminded 24/7 at this point, especially while they’re waiting to see a doctor.

It’s unnecessary stress for your patients!

Is awareness of the coronavirus important? Absolutely. However, more important than being reminded of the fact that the virus exists, are the ways in which your patients can prevent the spread of infection. Gently reminding visitors to wash their hands thoroughly, and to avoid touching their eyes, mouth, and face in general are not only more effective when it comes to combating COVID-19; it does so without any drama, or the threat of an impending doom.

Virus or no, a personalized approach to patient education and engagement is the best thing you can do for your waiting room TV. However, having a thoughtful message isn’t enough. You need a way to ensure that the messaging will be seen by your visitors.

It’s Relevant TV: The Best Way to Deliver Important Messaging to your Patients

It’s Relevant TV is a custom TV network that is available to medical offices; one that transforms waiting room TVs into powerful communication tools. Designed with waiting rooms in mind, It’s Relevant features over half a million licensed videos that visitors genuinely enjoy watching; removing otherwise graphic, depressing, or otherwise unsettling programming.

IRTV has an entire category of content dedicated to preventing the spread of viruses that take a friendly factual approach. You also have the option of creating our sourcing your own videos to add to the mix. There’s no better way to educate your patients about important health reminders than by uploading your messaging directly to the TV.

For more information about the best waiting room TV software for medical offices, speak with the TV experts at itsrelevant.com.

Top 3 Steps to Remove Bad Reviews From Yelp and Google

Bad reviews hit businesses hard. Having a bad review, or a one-star rating, show up whenever new or even repeat customers search for your business might as well be a big sign that says: “DON’T COME HERE.”

Often times that’s EXACTLY what it says.

While there’s no way to easily delete a negative review that’s impacting your business, there are ways of getting around them. You want to avoid these kinds of reviews, and generate new positive reviews instead. There is great technology out there to encourage exactly this.

Step 1: Finding the Bad Reviews

Before you can act on negative feedback, you have to find it first. Knowing where people are posting about their experiences in general is the best place to start. Whether you own a restaurant, an urgent care, a dentist office, or car dealership; if one of your visitors has a bad experience- i.e., one so bad that they feel compelled to leave a negative review. Chances are that review can be found on Google. Other popular review sites include: Yelp, TripAdvisor, and Citysearch. Look up your business on each one of these sites, if you haven’t already, and see what people are saying.

Step 2: Addressing the Bad Reviews

A good practice for any business owner is to dedicate a member of your staff to finding any negative reviews that might be out there. Most review sites have the option of commenting on someone’s post. If you’re able, address it ASAP! Remember- it’s important to be as polite, understanding, and considerate as possible with your feedback. The original poster might never see it, but you can bet others will. And your response is more for everyone else, than it is for the person making the complaint in the first place.

Responding to Comments Makes a Difference

Seeing your responsiveness goes a long way towards those viewers giving your business a chance in spite of a bad review. In some cases, your responsiveness is more important to people than whatever misstep you, or your staff, might have made in the first place. Responding to feedback is a quick and easy way to fix things.

On rare occasions. you may be able to get a once-frustrated-customer to change or remove a negative review entirely.

Yelp SC4
What you put on the TV is important!

In addition to being aware of these reviews, you need to address the concerns in a way that prevents people from having negative experiences in the first place. The most common negative reviews we’ve observed, in no particular order, are; visitors complaining about loud TVs, the [political] newslong wait timesrude staff, and shabby waiting areas. Fortunately, most of these problems can be resolved fairly easily.

Yelp SC6
It’s not always about the food.

If visitors complain about what’s  playing on the TV, consider a business-friendly cable replacement, or a custom TV network. When a visitor says that a member of your staff was rude, address the complaint and work with your staff. If you receive complaints about the cleanliness of your space, or other environmental issues, check out this article about the Top 10 Secrets for Creating the Best Waiting Room.

Step 3: Give Visitors a way to Leave You Feedback Directly

Giving your visitors a way to leave feedback is one of the best ways to prevent negative reviews from showing up on sites like Yelp and Google. Plenty of complaints are simple enough that they can be resolved on-the-spot if your visitors can be empowered to say something while they’re there.

How you go about this is up to you. Whether it’s a box, a billboard, or an email they can address specifically, you can’t go wrong. Some businesses even provide a telephone number customers can send a text message to in order to voice their opinions. However, more important than the “how,” is getting your visitors to know that they can come to you directly if they have a complaint, or grievance. Your TV can help.

One of the best ways to encourage on-site feedback is through messages on your TV. Consider investing in waiting room technology that allows you to customize what’s on your business’ television. We recommend visiting  ItsRelevantTV.com as a great place to start. By being proactive with your environment and publicly asking for customer opinions directly, you will be able to address the bad reviews before they ever hit the sites, and encourage the posting of positive ones.

Using Hulu in Your Business: Don’t Put Yourself at Risk

Starting at just $5.99 – $11.99 per month for great movies and TV shows, using Hulu in your business seems like a no-brainer. But, it’s actually against copyright terms, and could put you in legal jeopardy. Streaming services like Hulu, Netflix, or Disney+ are for personal use only. Hulu’s Terms & Conditions, if you read them, clearly state that your subscription is NOT for commercial use. Therefore, you cannot use it in a public setting.

“I certify that I have read and understand the Terms & Conditions of this service.”

You probably recognize that phrase. It’s more than just a box you have to check-off in order to start watching. It’s there for a reason; which is to ensure that you’re not using the service in a way that puts you at legal risk. Companies take these sorts of things very seriously. If you’re not careful your business could get slapped with a heavy fine.

Is There a Hulu Subscription for Businesses?

No. But there are other options that are even betters fits for businesses than Hulu, Netflix or Disney+. And Cable TV, while legal to play in a business with a business subscription, is a step backwards as you can see in this article: Top 10 Reasons to Cancel Cable TV in your Business.” Unless you’re a sports bar playing ESPN, it just isn’t a fit.

The best TV solution isn’t cable. It’s a custom TV network.

Your business’ TV is not a commodity. You should be getting the most out of it;  however that starts with finding the right custom TV software for your business.

Consider It’s Relevant TV for your Business’ TV

It’s Relevant TV is the go-to for restaurants, medical offices, and businesses in general that are looking to do more with their TVs. Cost-effective, easy-to-use, and featuring a growing library of over half-a-million videos, It’s Relevant is the best cable replacement on the market.

Whether you’re looking to improve visitor experience, get your marketing messages noticed more, or generate more followers on social media; It’s Relevant TV delivers it all. If you’re interested in learning more about a streaming TV service built for businesses, visit itsrelevant.com.

Top 5 Features You Need for the Best Medical Waiting Room TV

Shopping for the best waiting room TV service for your hospital, urgent care, or dentist office? This article lists the top 5 features any good waiting room TV experience should come with. However, if you’re short on time like many people in the healthcare industry and want to jump right into exploring options; we suggest you explore this full-featured option.

#1: The Best Waiting Room TV Service has the Best Content

Quality content is where most custom TV solutions fall flat. Cable TV has a plethora of channel choices, without great ways to control what actually plays (or doesn’t play) on your TV. Technology companies that provide a box and access to a small library of content have the opposite issue, only having access to a very limited set of content that continually repeats.

Throw a dart at a board covered in custom TV providers; 9 times out of 10 you’ll hit one that exclusively plays medical content. Or just as bad, one that likes to pretend they’re partners with major TV networks because they have the licensing rights to a few clips of popular talkshows. Those clips are thinly veiled advertisements to get viewers to watch the real shows when they get home, and don’t serve to do much for them while they are in your space. It isn’t proper waiting room entertainment, and neither are medical videos that go into graphic detail.

Visitors want to see videos that are fun and entertaining. Playlistslooping videos, and purely medical-related simply don’t cut it; not if your goal is to provide the most-comfortable patient experience possible. The best waiting room TV service is one that:

  1.  Comes with a large library of content
  2.  Doesn’t loop
  3.  Isn’t exclusively medical-related
  4.  Is full of rich, meaningful content your patients will enjoy watching.

#2: Customization

Whether you’re a hospital, urgent care, or dentist; your brand is unique, and so your waiting room TV ought to reflect that as well. The best waiting rooms services are tailored to your brand, and give you the ability to upload your own personal videos, and messaging, to be featured alongside the provided content.

A good custom TV network also lets you pick and choose what kinds of content shows up on your TV. It should allow users to block or remove videos that you or your visitors feel are unsettling, inappropriate, or not up to your office’s standards.

When you’re in control of your TV you’re able to make it all about your brand, get more milage out of your personal videos, and better act on visitor feeback.

#3: Easy-To-Use System

Managing a custom TV network can be a headache, that’s why finding a streaming TV service with an easy-to-use management system is important. Uploading a video or image shouldn’t be harder than clicking a button and uploading it. Likewise, selecting which videos to turn on/off should be as easy as selecting the video or category, and switching it on/off.

As simple as that sounds, you’d be surprised how many management systems are needlessly complicated, or require a computer science degree to navigate. These services are no good. Unfortunately, it’s hard to know for sure if the TV software you’re looking at will come with an easy-to-use system until you’re using it. Do yourself a favor and schedule a demo with whichever provider you’re considering, and ask questions about their management tools. Make sure you feel confident in your ability to use the system.

The mark of a good TV provider is one that will take the time to walk you through their service, so don’t hesitate to ask for a meeting.

#4: Social Media Integration

A rare gem of a feature. A waiting room TV service with the ability to integrate posts from your Facebook, Twitter, and Instagram accounts directly to your TV is harder to come by.It’s a powerful, worthwhile feature for those whose medical offices are active on social media– generating everything from social media followers, to repeat visits.

Don’t be fooled by TV software providers that boast this feature in the form of uploading screenshots of your social media pages to your TV. This is NOT social media integration. Or others that will interrupt TV programming to show your social media posts. There is nothing worse for your message than getting in between them and something they are engaged with.

Real social media integration is placed thoughtfully, shown in real-time, automatic, and safe; only drawing your most-recent posts, and only those posted by your staff, or social media manager.

If this feature piqued your interest, we recommend you checking out Social Media TV, which features live social media integration the way it’s meant to work.

#5: Strategy & Support

One might think that it goes without saying that a provider of any service should come with helpful strategies and customer support. Unfortunately, the world isn’t quite there yet.  There are so many technology companies that are coming up with TV solutions, but they neglect to provide their clients with the strategy and support needed to truly be successful.

When researching potential candidates for your waiting room TV service, be sure to understand their support structures; not only for any technical questions that may arise during use, but for strategic assistance in getting the most out of the platform you select.

So what does quality customer support look like? TV software providers that go the extra mile assign dedicated customer support managers to individual clients. It’s always easier to reach out to a person that knows your account as opposed to calling an 800 number or filling out an online support form. You want to aim to have a dedicated customer support representative who knows you, knows your brand, and is familiar with the goals of your practice.

What’s The Best Cable TV Replacement For Your Waiting Room?

Finding the best cable TV replacement for your waiting room starts with identifying your goals for the TV itself. Many business owners are cutting the cord because they would rather showcase their own content. Others want better programming for their visitors, or the ability to promote their own services on the TV. Some business owners are simply looking for something that costs less than cable for their waiting room. These are all good reasons to get rid of cable.

The best waiting room TV will do all of the above, and more.

The trick is finding one that can do it all. If you’re shopping for an alternative to  cable TV for your lobby or waiting area, add It’s Relevant TV to your list of considerations. For the reasons explained below, It’s Relevant is the best replacement for business cable TV subscriptions.

It’s Relevant TV ranks as the Best Cable TV Replacement for Waiting Rooms

1.) It Includes the Best Content:
The key to the success of television is content. Without great content no one will watch your TV. With over half-a-million videos spread across 50 categories, It’s Relevant features one of the world’s largest libraries of short-form content.

Simply pick and choose which categories your visitors will enjoy most, and the system handles the rest. With It’s Relevant, you remain in control of what appears on your TV, while being backed by an automated, ever-changing lineup of family friendly content that keeps within your preferences.

2.) It Turns your TV into a Promotional Tool:
It’s Relevant helps you get more milage out of your business’ videos by displaying them directly on the TV. Whether it’s a YouTube video, TV commercial, image ads, or even some simple text, your messages become far more effective when they’re played on the TV.

This is something cable TV cannot do. In fact, cable does the exact opposite– letting anyone other than you place commercials on your TV.

3.) It Generates more Social Media Followers for you:
Is your business on Facebook, Twitter, or Instagram? If so, It’s Relevant is able to safely, and effortlessly, display your most recent posts right on the TV. It’s a great way for visitors to see what they’re missing, and follow you on social media.

4.) It is Cost-Effective:
The cost of cable is constantly on the rise. It’s Relevant TV has fixed subscription rates that are built to fit any budget. More importantly, It’s Relevant isn’t designed to cost you any money; it’s designed to help you generate more revenue for your business.

You can take a look at the differences for yourself and schedule a free demo at this site: Compare Business Cable & Satellite TV to It’s Relevant TV

The Best Marketing Tool For 2020: Your TV

Looking for the best marketing tool for the new year? Want to make your marketing dollars count? Whether you’re a big franchisee with multiple locations, or a small business owner with a humble brand; your own television can be the key to unlocking your 2020 marketing potential. To fully appreciate the best marketing tool for the upcoming year, you need to take a closer look at the TV in your waiting room.

A Closer Look at Waiting Room Television

Take a moment to think of your lobby or waiting room. Think about what’s currently on TV there. Now think about who’s watching it, and for how long. Finally, how much does it cost? -and how much revenue is it generating for your business?

Bonus Question: How many competitor ads are your visitors seeing?

These are the important things to consider; not just for your business’ television, but for your business as a whole. Here’s why:

1.) What’s Playing on your TV?: What you decide to put on your TV leaves an impression on your visitors. Many business owners like to default to the news – however the news can be graphic, unsettling, and a bit too political nowadays. It simply isn’t a fit for any waiting room. Also worth noting is that a popular TV solution for waiting rooms are DVDs, or Netflix in their locations as a cost-effective alternative to the drama of news, or the boringness of cable. This would be great- if it weren’t for the fact that playing Netflix or DVDs in a commercial setting is illegal. You can read more about the specifics in this article, but the message is clear; understand the Terms & Conditions of your TV subscriptions!

2.) Who’s Watching / How Long?: The answer varies from business-to-business. “The Who” matters because you want programming on the TV that your visitors will appreciate. Likewise, “How Long” matters because you don’t want your visitors exposed to something they don’t like if they’re waiting for a long period of time. Above all else; avoid looping playlists and displays. Nothing says “I’ve been waiting forever.” like knowing which videos are coming up next in a playlist.

3.) How much does it Cost / What is it doing for your Business?: The importance of affordability and cost-effectiveness doesn’t have to be stated. However the latter part of this point raises an interesting question; “What is the TV in your waiting room doing for your business?” Simply put, your TV should be serving your brand. All the money that goes into paying for cable or satellite TV each month could be spent towards a custom TV network. One that potentially costs less, is more effective at delivering your messaging, and is better at engaging visitors.

It’s Relevant TV: The Best Marketing Tool for 2020

It’s Relevant TV is a cost-effective programming tool for businesses looking to improve visitor experience, find new ways to deliver important messages, and generate more followers on social media. IRTV accomplishes this through carefully curating content from its library of customizable, short-form programs that people genuinely enjoy watching- packaged alongside a free rotating adspace, and active social media integration.

There’s no better, more cost-effective way to promote your services, get people excited about your brand, and grow your business. Hit the ground running for 2020 and visit ItsRelevant.com to learn more about this year’s most powerful marketing tool.

Kid-Friendly Waiting Room TV: The Best TV For Young Patients

Are you a doctor’s office, urgent care, or dentist looking for kid-friendly waiting room TV ideas? This article is for you.

Kid-friendly is really the key. It’s easy to find waiting room TV solutions that offer basic programming, but that’s not what you’re here for. You’re here because you’re looking for the best TV experience for your young patients.

The Best Kid-Friendly TV for Doctors & Dentists

It’s Relevant TV is the go-to for doctors and dentists looking to put kid-friendly content on their waiting room TVs. Safe and friendly, It’s Relevant’s kid’s content is split into two categories; Kids Under 7, and Kids 7-and-Up. This is especially convenient if your waiting room has multiple TVs, or has multiple rooms for different age groups.

As for the content itself, It’s Relevant delivers a variety of videos that range from fun and interesting, to educational; sometimes all three! Whether it’s puppets, cartoons, toy reviews, or games and trivia – IRTV provides a variety of quality children’s content. You can see samples of the kids programming on the It’s Relevant TV official site.

It’s Relevant TV is more than Kid-Friendly Waiting Room TV

Wherever there are children, adults usually aren’t far behind. When your patients are primarily children and young teens, never forget who’s bringing them to their appointments: Adults!

Adults spend the same amount of time, if not longer, in your waiting room; so finding a solution that keeps parents in mind is important, but often overlooked.

Depending on your waiting room’s setup – It’s Relevant TV can help deliver enjoyable content, important messaging, or both, to your older visitors. Kid-friendly TV is just the tip of the IRTV iceberg. The service fully-includes an additional 40+ categories that are geared towards a general audience; all of which, like the children’s categories, can be turned on/off at your convenience depending on who’s watching.

Do you have multiple TVs in your waiting room? Perfect! You can dedicate one of those TVs to general content; meanwhile another other TV can be tuned to another custom channel that is suited for kids, keeping them occupied and entertained while they wait to be seen.

Do you have a single TV? No problem! You can still communicate important reminders and marketing messages to adults-in-waiting through It’s Relevant’s free side adspace. You can also connect with visitors through personal videos, and social media posts which can be integrated seamlessly into the system and displayed directly on the TV- even if the primary content is kid-focused.

It’s Relevant TV: The Best Waiting Room TV Experience

Kid-friendly waiting room TV is hard to find; even harder is to find one that caters to adults as well. If you’re looking for a cost-effective set-it-and-forget-it TV solution that you can trust to play safe, interesting content for your visitors, start your search with It’s Relevant TV. Visit the official website, or schedule a demo to learn more about the best waiting room practices; because many of the best waiting room experiences come from having the best waiting room TV programming.

For more useful hints on how to make your waiting room shine; check out “Top 10 Secrets for Creating the Best Waiting Room.”