Man Cave Health: Creating The Best Waiting Room Experience for Men

Man Cave Health at the Department of Urology at Mount Sinai exemplifies how a great waiting room environment creates success in a practice. Innovative waiting room transformations are nothing new, however this “man cave” is really a first-of-its kind sports themed center that has gone all-in to attract middle-aged male patients. Their attention to the waiting room has really paid off.

Man Cave Health: The Essential Ingredients

The Man Cave Health waiting room is comprised of sports memorabilia, comfy brown leather chairs, dark wood walls, and a coffee bar – all of which feel like a “man cave” that your average man wouldn’t mind visiting, or coming back to. It’s just the sort of comfortable setting that a lot of men wish they could transform their basements into – maybe a handful will now.

As Dr. Ash Tewari, Chairman of Mt. Sinai, points out in the official videomen tend to take better of their cars than their own bodies. The design of the Man Cave Health waiting room is geared towards appealing to the things men traditionally like, which makes it easier for them to say “yes” to simple, yet important examinations that could save their lives.

It’s Relevant TV: Helps Practices Transform Their Waiting Rooms

It’s Relevant TV has been helping medical offices transform their waiting spaces– starting with their TVs. If you are a practice owner, or manager, and are looking for ways to draw more interest to your office while creating a more positive patient experience, please feel free to reach out to us. Whether you’re a medical specialist, urgent care, dentist, or hospital; we have been helping, and consulting with, all corners of the healthcare industry across the U.S.

It’s Relevant is the best in waiting room television. As amazing as the Man Cave looks, you don’t need to fully transform your waiting room to create a more positive patient experience. Start with putting something better on the TV. If you’re interested in learning more about the ways in which a custom TV network can generate more success for your medical office, visit It’s Relevant TV.

Online Reviews: How To Improve Your Medical Office’s Online Ratings

How do you get better online reviews if you own an urgent care, doctors office, dental office, or another type of medical office? Communication, environment, and a genuine vested interest in visitor experience are big factors. This article will explore some of the ways you can improve your chances of your urgent care, dentist office, or medical office getting good online reviews. But if you want an easy way to improve your reviews right off the bat, using the right waiting room TV software helps.

Understanding Bad Online Reviews

Online reviews can generate a lot of business if they’re good, but can scare away new visitors if they’re bad. Urgent cares, dentists, and doctors offices in general are especially at risk for bad, or negative reviews. But why?

There are a few reasons. Most likely, it’s because the patient isn’t thrilled to be there in the first place. How many people look forward to cramming in a dentist appointment early in the morning before work, or want to cancel plans with friends to schedule a doctor’s appointment in the late afternoon? Probably not many. And in many cases people visit the doctor because there is something wrong or that they are worried about. So it goes without saying that some of your patients might already be in a bad mood when they arrive at your office. This isn’t your fault. But your medical office could still pay the price.

While their mood coming in is something you can’t prevent, there are ways you can make them feel better (and at least not worse). Whether it’s a mishap, a payment glitch, or a staff comment taken the wrong way; that patient could become so frustrated that writing a negative review is the only thing that will make them feel better. People write these revenge reviews all the time. And it’s human nature to complain about bad service more than we celebrate the good. The kicker? These online reviews usually have nothing to do with the quality of the treatment itself!

People who are bored or anxious often try and find something to do to keep their minds off things. Without a something like a radio, magazine, or waiting room television to keep them occupied, they might start to dwell on how long they’ve been waiting. They start noticing things like a stain on the carpet or ceiling, a tiny tear in the leather cushion of a chair, a chip in the drywall, or even dust on the plastic plant – small things that add up.

Waiting rooms aren’t an exact science. However, the recipe for better patient experience boils down to a few simple ingredients.

The Ingredients to Better Patient Experience and Positive Online Reviews:

1. Read Your Reviews: Know what patients are saying about your medical office. Try Googling your office and reading the comments. Check out Yelp, Healthgrades, or any of those online review websites. See what’s being said, and identify what might need improvement.

2. Comment & Communicate: Reading what people are saying about your office isn’t enough – it’s important to reply to comments about your medical office. Comments aren’t always accurate, or true, so these are definitely ones you want to address. In the case where it is true, your best bet is to express your sincere apologies that they had a bad experience, and show that you’re keen on addressing the issue so that it doesn’t happen again. Dedicating a little time each week to address these sorts of reviews can go a long way. If readers can see that a bad review was acknowledged, it demonstrates that your office is actually interested in what they have to say – which might make them feel better about that review and give you a chance.

3. 96% of Reviews Aren’t Related to Treatment:  This was briefly touched on earlier in the article – and it’s true; the majority of negative reviews have nothing to do with the treatment a patient receives. The most common complaints tend to be environment related. Look up any medical office on Yelp and you’ll most often see complaints about having to sit next to a “blaring TV,” listen to news that was depressing, watch boring waiting room videos, or be stuck on channels they weren’t allowed to change. Nevermind how kind and dedicated your staff is, or how skilled your specialists are; “I didn’t like the waiting room.” Fortunately, as far as problems go these ones that center around what’s playing on the television are fairly easy to address. And they do need to be addressed.

4. Enhance Your Waiting Room: Making sure your waiting room is neat, tidy, and pleasing to all 5 senses is key if you want to avoid being part of that 96%. If you’re stumped on how to go about doing that, the article “Top 5 Ways to Enhance Your Business Environment” is a good place to start. Whether you’re an urgent care, dentist office, specialist, or a hospital; your goal is a waiting room that is comfortable for visitors. The most effective way to spruce up a waiting room and make it comfortable for patients is through the TV. Waiting room television is a great way to reduce stress and anxiety in patients – as long as it’s not cable. Luckily, there’s plenty of waiting room TV software out there for medical offices to choose from. Successful medical office waiting rooms find a solution that entertains and educates their patients at the same time.

5. Encourage Feedback in a Private Setting: Ask your patients to share their feelings about their visit, or give them a way to leave feedback with you directly instead of online. Some medical offices hang posters with a number you can call if there was a problem; others advertise an email address dedicated to patient experience. These can be effective, but the trick is getting patients to notice there’s a number or email to begin with. People don’t always notice a poster. Putting this messaging on a TV in a creative way can be much more effective.

Using TV Software to Improve Your Medical Office’s Online Reviews:

Having a well thought out custom TV network is one of the best ways to improve patient experience. When you improve patient experience, you’re decreasing the chance someone is going to leave a bad review, and increasing the chance of them saying something nice about their visit. But what’s the right TV software for a medical office waiting room?

TV packages for waiting rooms often run the risk of being just a playlist, or only feature medical content. Neither of these are effective.

Your patients don’t want to watch the same thing on repeat, and really don’t want to see just medical/dental content.

Urgent care TV, dental TV, and hospital TV don’t have to be medical-related just because they’re in the medical industry; the TV is for the patients. Videos of clogged arteries and rotten teeth will not reduce patient stress. Medical office signage is most effective when there’s a mix of entertaining and medical-related content blended together.

That’s what It’s Relevant TV does best.

An easy to control waiting room TV platform that lets you take control of your TV; taking the best aspects of TV and digital signage, and mixing them together. Medical videos you want patients to see are played in between content they’ll enjoy. It’s Relevant provides content that will patients looking at the TV, as well as your messaging. The TV is one of the most focal elements of your patients’ experiences. What patients are watching inevitably affects the way they feel in your office.

Thoughtful waiting room TV can go a long way in the battle against bad online reviews. Doctors offices and dental offices that utilize It’s Relevant TV are able to provide easy feedback channels for patients to share their feelings privately. If you’re looking for a better way to improve patient experience and get patient feedback, take a look at: It’s Relevant TV.

Top 3 Mistakes in Urgent Care Marketing: Get the Most out of Your Business TV

Urgent care marketing doesn’t have to be a drag, and it doesn’t have to cost an arm and a leg. In the past, you might have tried your luck with billboards, ads on buses, in magazines, or even a TV commercial or two – all of which are expensive, and all of which are not guaranteed to reach the people you want. If you want to market your urgent care, look no further than your TVs.

Urgent Care Marketing: Your Medical Office TV

Effective marketing for doctors offices comes in many forms. When you think of marketing, the TV in your office isn’t usually at the top of the list. But it should be. Pens, shirts, caps, and other branded take-aways don’t even compare to the potential your TV has to enhance marketing.

If there’s a TV in your waiting room, people are going to watch it. Or at the very least, they’ll notice it – that’s why choosing what goes on the TV is important. Business owners tend to make 3 Classic Mistakes when it comes to choosing the best TV software for their waiting room TVs:

1. Netflix / Hulu / Amazon Prime Video / YouTube / DVDs – All of these are illegal to show in a public/commercial setting. Yes, your urgent care is a commercial setting, so don’t take the risk!

2. Cable / Comcast / DirecTV – Which are all costly, don’t give you adequate control, and invite your competitor’s to advertise in your business.

3. Dry / Uninteresting Content – Which creates a boring, or poor environment that you’re paying for.

So what is the solution? What options are out there for owners and practice managers who want waiting room TV programming with legal, licensed content, that’s cost-effective; contains programming that they control, and is something visitors will enjoy watching?

IRTV: Your TV Marketing Solution

It’s Relevant TV is a TV app that gives users access to a custom television network made with your business in mind. Its library of interesting licensed content puts visitors in a positive mindset. This is important for your brand and image. Additionally, It’s Relevant lets you to upload your own videos and messaging alongside its content; which informs, and allows you to reach visitors more efficiently- In ways not possible with cable, or a medical TV display.

With IRTV, you’re in control of what comes on your TV. You select which categories you want visitors to see, and It’s Relevant does the rest. Don’t settle for free waiting room display software. Instead, look for TV software that’s engagingeasy-to-use, and works with your budget.

Visit It’s Relevant, and explore how it can help market your business.

 

A Better Alternative to ContextMedia and Outcome Health for Waiting Rooms

Settling on the right solution for your TV can be a difficult task in and of itself. This article will outline a better alternative for your waiting room that isn’t cable, a looping display, or a paid subscription that patients might find boring. As it stands, many medical offices are looking to revisit their medical TV systems. With the recent rise in news about ethics issues from ContextMedia / Outcome Health, office managers and practice owners across the country are looking for safer solutions.

The TV In Your Waiting Room

Before delving into better alternatives for the TV in your waiting room, it’s helpful to examine why it’s there in the first place. Why do medical offices invest in a TV at all? The answer is simple: TVs distract from the wait.

TVs are a familiar element and provide a unique distraction that helps visitors take their minds off their appointments and helps make time pass for anyone else who might be waiting. Having a TV is a no-brainer. What goes on it, is what counts.

Why, then, do some medical offices put content on the TV that is upsettinguninteresting, or ethically questionable.  A good clinic puts its patients first. And when TVs aren’t a top priority, it’s easy to forget the role they play in patient experience. For a closer look at some of the common mistakes business owners make with their TVs, take a look at this article about the Top 3 mistakes offices make with their TVs.  It’s all to make your waiting room a better experience.

A Better Alternative With Patients & Your Business In Mind

A TV subscription that costs less than cable, is entertaining, informative, and consists of non-looping content – which not only gets people exicted about your brand, but educates them on additional services you provide in a way that gets them to come back. It might sound impossible for one service to promise all of that. But it’s not impossible- It’s It’s Relevant TV.

It’s Relevant TV is television made with businesses in mind. It replaces TV systems that are boring, or better suited for the home setting, with a service that better fits waiting rooms, medical offices, or anyplace where there’s a TV that people are watching. Compared to other waiting room TV software, IRTV is a better alternative. Below are some of It’s Relevant’s features, and why it’s a better alternative to what’s out there.

What Makes It’s Relevant TV Shine?

The Content: It’s Relevant’s library of content consists of over half a million videos split into 40+ categories. All content is safe, family-friendly, and free from graphic imagery or unsettling videos. The videos on It’s Relevant are short, which compliments the short attention span of visitors and better fits the brief time people spend waiting. The content is interesting, fun, and guaranteed to improve patient experience when compared to cable, or displays that only show medical content.

The Messaging: It’s Relevant provides free ad space on the side for you to get your messaging across. This space is reserved for any ads, promotions, or reminders of services you offer for visitors to take advantage of. Educating them, and giving them reasons to come back more, and spend more.

The Control: It’s Relevant gives you control over what’s on your TV. Content. Categories. Custom videos and messaging. It’s all part of the package. Users spend less than 20 minutes a month managing It’s Relevant. It’s quick to learn, and easy to use.

The Cost: The service costs less than what most others pay for cable, is more interesting than dry looping displays, and is completely void of Pharmaceutical Ads that plague medical systems.

The ROI: It’s Relevant TV provides a strong ROI. It gets visitors coming back more, and spending more. Owners shouldn’t settle for something that gives nothing back. See how It’s Relevant can improve your business with our ROI Calculator. Get more back from your TV.

How Do I Cancel Outcome Health?

You’re not alone. After the recent rise in ethical issues surrounding Outcome Health, many of its clients are jumping ship. If you’re looking for better alternatives to replace Outcome Health with, the best course of action is to review your cancellation policy and see what you’re allowed to do. In the case of Outcome Health, they supply the TV – so in all likelihood that prohibits you from putting another service on a TV they provided. But there’s nothing stopping you from buying an inexpensive TV, and running a better service on that instead.

It’s Relevant TV‘s custom network is the only waiting room TV programming you’ll ever need. Schedule a free consultation with IRTV to find out how our service could help improve your medical office TVs.

What is “Infotainment”? How can it help my business?

Plain and simple, “infotainment” is a term in television that combines the words information, and entertainmentInformation + Entertainment = Infotainment. Infotainment is designed to both entertain and inform viewers as they watch.

TV solutions that include infotainment are popular choices for waiting rooms. They’re popular choices for lounges. And they’re just as popular in lobbies as well. The programming is typically chosen to give visitors something to occupy them while they wait. It’s more interesting than digital signage, and safer to display than cable TV. As time goes on, more and more businesses are looking to add infotainment on their screens.

Where Can I Find Infotainment for My Business or Waiting Room?

A lot of people start by searching on the internet for interesting content to display in their businesses. Unfortunately the vast majority of video content found on the net, on YouTube, or inside of Hulu or Netflix is not licensed for commercial use. That is, you can’t simply just grab some fun videos off of the internet and throw them on TV in your business. You physically can, but could find yourself in some serious legal trouble. It’s not worth it.

It’s Relevant TV has one of the largest collections of infotainment videos licensed for public and commercial display. IRTV takes care of all of the contracts and licensing fees on behalf of the businesses that use them. In addition to the content that they provide, they also provide a full-customizable display system that does the job of combining the programs with your business’s own videos and messages. You can find out more about this solution by visiting: http://www.itsrelevant.com

Reasons to Switch Off Cable

Cable TV business subscriptions are licensed for commercial displays. And while cable TV has it’s place in the home, it’s not a great fit for businesses. The television shows you see featured on cable networks aren’t made for businesses in mind, they’re made for home settings where people sit down to watch the shows they select for a period of time. In public businesses and medical offcies, the visitors neither have the time or control to watch what they want.

When you’re in a waiting room you’re doing one thing – waiting; and while familiar TV shows and programming can work as a fair distraction if they are picked carefully, cable TV really doesn’t cut it. Just think, hundreds of channels with 20-50 programs per day per channel. It’s impossible to make everyone happy staying on just one station. It’s also impossible to filter out the programming that is coming from a cable or satellite provider. With solutions like It’s Relevant TV you can utilize the infotainment they provide, while keeping strong filters and control over what appears on your screens.

 

 

Urgent Care: The Top 5 Things to Consider For Your Medical TV Display

Choosing a medical TV display for your waiting room’s TV is a step in the right direction. But relying on content that’s strictly medical might do more harm than good. This article highlights some of the things to keep in mind when considering what to put on your screen.

1. Interesting Content

First and foremost, you need interesting content. You want to show videos that people will want to watch – videos that are relevant to things they like. Showcasing medical-related videos with graphic pictures of the body, organs, or even informative pieces about procedures can make patients uneasy. People are looking for a distraction, so putting something up on the TV that will hold their interest and help pass the time is paramount to improving patient experience.

2. Avoid Looping Video Displays

When shopping for a medical TV display for your waiting room, you want to avoid looping displays. You don’t want your patients sitting there watching the same videos over and over again – even moreso when that content is boring.

3. More Than Just YOUR Messaging

Finding the right videos can be difficult, and finding enough of them can be feel like an impossibility. Even if you have the time, patience, and resources to make your own videos – without a break in between your messages, people will likely tune out what you’re trying to say.

4. Careful Marketing to Bring Them Back

A savvy business owner recognizes their TV’s potential to be more than just a box on the wall. With the right balance of content and messaging, your waiting room TV can be transformed into an effective tool for business marketing; one that informs visitors on your services and gets them to come back. Do your first time patients know you have X-Rays, perform physicals and can administer vaccinations? Probably not. Your TV can help inform them.

5. Family Friendly Programming

Cable TV doesn’t do a great job of filtering out inappropriate content these days. As an owner, admin or practice manager you’ll want to be sure your TV does not offend your patients. Picking the right channel or custom television system will go a long way to increasing patient satisfaction.

The Best Option For Controlling Your Medical TV Display

It’s easier said than done to put together a custom video display that people will enjoy that also features your digital messaging.

It’s Relevant TV for Urgent Care follows through where most cable and medical TV displays fall short. Focused around patient retention over patient acquisition, It’s Relevant gives you access to a vast library of content with over half a million videos. Our interesting content plays alongside your ads – getting people to notice your messaging while they’re in a good mood from watching our videos. If you have your own videos, you can set them to play in between It’s Relevant’s – providing you with a nice balance of custom videos, and evergreen content.

Don’t settle for a looping TV display that shows things people don’t want to see while they wait. Visit: http://www.itsrelevant.com/ and see how It’s Relevant TV can work for your clinic.

Urgent Care: Confusions Patients Have That Can Affect Your Business

Urgent Care Centers are in practically every city of every state. Yet, some people go their whole lives without ever stepping inside one when it might have saved them time, money, and would have been more convenient than visiting their primary care physician. So what’s the reason so many people avoid Urgent Cares? We’ve found that it’s because they don’t know what’s inside!

This article helps clear up some of the more common misconceptions surrounding these handy healthcare facilities.

What “Is” Urgent Care?

If you’re in the industry you know the answer, but most people that haven’t set foot in a UC don’t! Urgent Care Clinics are medical offices that offer examinations and treatments for colds, ailments, and minor injuries that need urgent attention. These walk-in facilities offer a long list of services that a lot of people think are only available from family doctors or primary care physicians. Urgent Cares often have night and weekend hours for patients to take advantage of when their usual doctors are either unavailable, or when they need immediate care and can’t wait for an appointment. Appointments aren’t necessary for urgent clinics. Nor do people have to be existing patients in order to be qualified for treatment.

People Don’t Know what Urgent Care Centers Provide

Urgent cares offer a list of services including, but not limited to, physicals, check-ups, flu shots, bug bites, drug testing, x-ray services, seasonal care, and family care. Without the need to schedule an appointment, people find it far more convenient to visit urgent cares instead.

People Think Urgent Cares Have Shoddy Doctors

Perhaps one of the more important points to address first, is that the physicians employed at urgent care facilities are board-certified doctors who know what they’re doing. They aren’t doctors who wandered in off the streets or med students who settled for an urgent care because he or she couldn’t make it at a hospital – they’re experts who provide communities with quick and affordable healthcare.

People Think Urgent Care = Emergency Room

The walk-in convenience of urgent cares doesn’t mean these clinics are emergency rooms. They’re not. In the event of a dire emergency there are worse places to be than an urgent care surrounded by medical staff. But this isn’t, and shouldn’t, be the go to place for emergency medical treatment. Instances where that level of serious treatment is called for falls under 911 territory, and not something you go to an urgent care for.

People Think Urgent Cares Are “Expensive”

First time patients can think it’s expensive, when it’s not. Urgent care clinics provide affordable healthcare to patients, no appointment necessary, without any kind of “short notice” fee. The business model for these clinics cater to people who want quick and effective treatment without paying the arm and leg they went in there to fix. People who can’t afford a primary health physician, or who don’t visit a doctor very often, find urgent cares to be a better fit for them.

Getting Patients to Come Back

First-time patients usually visit urgent cares with one thing in mind, and that’s whatever brought them there in the first place. People who are unfamiliar with urgent care clinics tend to be out of the loop when it comes to services they can take advantage of while there – so how do you inform them?

That’s where Urgent Care TV comes into focus. Urgent Care TV from It’s Relevant TV is a marketing tool that, rather than focusing on patient acquisition, focuses more on patient retention. It gets people to come back more. It educates them on all the reasons to come back.

It’s Relevant is a living, breathing TV network with a library of over half a million videos. The interesting, and family friendly content improves patient experience and exposes them to the things you want them to see. It’s Relevant TV is more than an advertising platform, it’s a tool to help connect with visitors in ways that can’t be done with cable or a looping video display.

In the end, you can expect 5 important things from UCTV from It’s Relevant:

1. Improved patient experience
They should have a better time while they are there.

2. Patient retention
If they have a better experience they will be more willing to come back again.

3. A better medical marketing strategy
Utilizing in-clinic marketing will provide your business with a more well-rounded marketing approach.

4. Improved social media effectiveness
Patients will gain an added desire to follow you by seeing the great posts you make. You are also able to target actual patients who are more likely to act upon your messaging.

5. Positive reviews
A good experience leads to a good review. Prospective patients will look at the opinions of others before visiting your center.

Replace the DVD Player In Your Business

If you’re a business owner with a TV in your business, it goes without saying that at some point in time you sat down to consider what to have playing on it. Whether it’s basic cable, a DVD player or Netflix, an Amazon Firestick, or even a regular old USB drive with pictures and a slideshow, sometimes it’s time to revisit old tech and consider newer alternatives.

People say “Don’t fix what isn’t broken.” And this is true – no one should fritter away money on a whim. But at the same time, there’s a risk in the comfort of long standing familiarity. People who are happy with what they have seldom consider alternatives – less out of alternatives being better and more out of avoiding the hassle of change.

Out With The Old

It’s not unusual to want to get the most mileage out something, but it’s also important to recognize when something is worth revisiting. Even if it isn’t necessarily old. DVD players, services like Netflix, and external devices such as Amazon Firestick and USB Drives have broadened the options for ways you can put things on your TV.

DVD Players Are Outdated For Businesses

DVD players are great – at home. When it comes to DVD players in businesses, two common uses rise to the surface: DVDs, and looping slideshows. Regarding the former, playing a commercially available DVD, like a movie or TV show can result in a heavy fine. The reason is that even though you own the copy of the DVD, you don’t own the license to play it in public. The following article delves deeper into the risks involved when choosing to display content in your business without the rights: “Using Netflix in your Business, Don’t Put your Business at Risk!”

Legality aside, throwing a movie or the latest Disney Pixar flick up on the TV still isn’t that great of a solution. Feature-length movies can be as long as 90-120 minutes – built around characters and storytelling. Unless you’re waiting for a car to be serviced, there are few instances where putting something like a movie on for the enjoyment of visitors is going to be relevant. People don’t have the same focus to devote to a movie in a waiting room, restaurant or retailer as they do at home – and there’s no guarantee that people won’t arrive in the middle of story, or walk in on spoilers of a movie they were waiting to see. It just isn’t a good fit for businesses, and it carries the risk of disappointing visitors.

Movies aren’t the only thing that a DVD player is good for. Business owners who know that it’s illegal to show unlicensed videos, or don’t believe in playing videos in general, lean towards another option when it comes to what’s on their TVs – and that’s custom DVDs.

Custom DVDs & Slideshows Get Old Quick

It’s not uncommon for business owners to put together personal videos or collections of pictures for their TVs. While this alternative is certainly cheaper than basic cable, it isn’t without its flaws.

Custom videos loop constantly. Unless the business owner has a dedicated staff member with a lot of free time on their hands to put together a large library of content, people visiting are likely going to see the same things again and again. This can get boring, and depending on the setting in which people are waiting, the comfort of your visitors can have a large impact on their satisfaction and overall opinion of your business.

DVDs and USBs packed with videos and pictures plugged into your Smart TV lack a crutial level of customization. In order to update or make changes to either of those platforms, the devices need to be manually removed – and in the case of DVDs, new ones need to be made or switched out by hand. This is inconvenient, and in an age of innovative technology, shouldn’t be an option you have to settle for.

Another heavy loss at the cost of using custom DVDs or slideshows is the lack of live intergrations onto your TV. Features such as the local news, weather updates, and even recent posts from social media, aren’t able to be streamed and put where people are going to see it. So what else is there?

It’s Relevant TV is the Next Generation, Here Today

It’s Relevant TV is a custom TV service made for businesses. It gives you access to a vast library of short-form content to be played alongside your own videos to get people interested, and engaged. All of the content is licensed for public display, so you can avoid legal issues of playing commercial DVDs. Everything is divided into set categories for you to pick and choose from to keep the programming “relevant”.

The platform is easy to use and fully customizable – you can easily upload videos and images from your phone or computer straight to your TV. And best of all, it’s always fresh. Without you doing a thing, IRTV constantly changes the programming to keep it all interesting for your visitors.

Do away with the old, and embrace the new. It’s Relevant TV will provide your business with so much more than a DVD player can. IRTV is constantly evolving and provides business owners with the control they desire.

Top 3 Waiting Room TV Services for Medical Offices

Looking for the best TV service for your medical office? The most effective waiting room TV software both entertains patients and educates them on health topics. Medical offices use televisions to entertain patients as they wait for treatment; but there’s more they could be doing for you. While the trend of having TVs in waiting rooms started with cable/satellite, newer “custom” options have emerged that have the business and/or patients in mind. We’ve outlined 3 of the most used options below detailing how each impacts your patients and your bottom line.

waiting-room-pain-scale-tv
We’ve also created a “Waiting Room Pain Scale” based off of the medical pain scale that shows patient’s relative satisfaction with each option.

Video: Comparing the Top 3 Medical Waiting Room TV Options

#1 – It’s Relevant TV

It’s Relevant TV achieves a great balance between entertaining your patients and informing them about your practice. By bringing in a selective set of short-form TV programs the customized broadcasts are better tailored to your patients and offer variety within a short period of time. Even if a patient doesn’t enjoy a particular program it’s over quick and a program of an entirely different type appears next. This creates more opportunities to get your patients engaged with the TV.

Once your patients are engaged, It’s Relevant TV provides a suite of easy-to-use promotional tools to get your messages across. These include “ads” that rotate automatically and display next to the TV programming, real-time social media updates from your Facebook, Twitter and Instagram Accounts, and your own videos that can play between TV programs.

It’s Relevant TV is available for a modest subscription fee and provides medical offices with Competitive Ad Block® and Pharma Ad Block™, blocking out all advertisements from competitors and pharmaceutical companies. This keeps the focus on your practice. The content is customizable and does not loop. New programs are delivered automatically throughout the day.

waiting-room-pain-irtv

#2 – Medical Information TV

Medical Info TV has your medical industry focus in mind, but can often upset your patients instead of healing them. Many doctors falsely assume that patients want to see medical information while they wait to be treated. In fact, our focus groups have shown the exact opposite! Patients often come into a waiting room somewhat nervous, and seeing medical information can add to their anxiety instead of reducing it.

Medical Info TV providers often provide the practice with a way to promote itself or its brand. This is a nice feature, but many patients won’t be watching long enough to take in the information. Without some interesting content on the screen to draw them in, patients resort to using their phones or reading magazines. If they aren’t looking at the TV, the practice can’t benefit from the custom messages on it.

Medical TV providers often offer their services “free of charge” to medical offices. As we know, nothing in this world is really “free”, but the cost can be tough to see at first glance. These organizations are usually backed by large Pharmaceutical companies and Medical TV providers are looking out for their best interest, not yours.

Why is big Pharma involved? Our research found that the majority of patients that saw drug ads on the waiting room TV assumed the drugs were  endorsed by the doctor/practice when that wasn’t always the case. This helps to generate enormous revenues for both the Pharmaceutical companies and the Medical TV providers. But it doesn’t do anything for your bottom line.

waiting-room-pain-medical-tv

#3 – Cable TV

Cable TV is still one of the most used TV services in medical environments. It has a focus on entertaining your patients, but it often misses the mark. Even with thousands of channels available, cable makes you pick just one at any given time. If you only have one person at a time in your waiting room cable might work. However, when you have multiple people, sticking with a single channel just won’t satisfy everyone.

In addition to having inadequate content to keep your patients happy, cable offers no way for you to promote yourself. When your patients are watching the TV screen you should be taking advantage of their attention. Your practice could be benefiting from having some information about you in front of them. Instead, cable TV allows your medical competitors to reach into your waiting room and talk to your patients!

Lastly, Cable TV is becoming increasingly expensive. It ranks as the most expensive out of the 3 services analyzed in this article.

waiting-room-pain-cable

Your TV is an Opportunity

Hospitals, urgent care centers, medical offices, and dentists put TVs in their waiting rooms in hopes of creating a better environment for their patients. While television is not the primary focus of your practice, it can really shape the attitudes of your patients. From the moment patients walk in, until the time they leave; they are judging your office. Furthermore, when they go home they might write a positive or negative review online that can have a real effect on attracting new patients in the future. Taking simple steps like incorporating a custom TV system that focuses on their needs can truly help you. The TV in your waiting room is an opportunity you don’t want to miss.

Change can be Hard. But It’s Worth it for Your Business.

“The secret of change is to focus all of your energy, not on fighting the old, but building the new.”

-Socrates

Hesitant to Change Your TV Service? You’re not Alone.

Services like cable and satellite are bought and subscribed to as early as the point of purchasing a TV. From there on out, one’s choice of provider tends to adopt a Set It & Forget It sort of mentality. You’re comfortable with what you have, you don’t ever think to replace it, and you’re “happy with it.

But what does “happy” mean here? Are you excited? Does it help your business every day? Or is saying you are “happy” more like a nice way of saying that you’re settling for what you currently have because the alternative is something unfamiliar. Very few business and offices really LOVE or even LIKE the TV service they subscribe to.

Many of our clients hesitated at first to change from away from the TV service they had. Reasons included many false assumptions like needing to schedule an installation, reading long contracts, or having to make phone calls. These can all be avoided.

The single worst feedback we’ve heard is that some business owners don’t care about what’s on their TVs!  Even if you don’t care, your customers DO! If you care about them, it’s worth considering what you put in front of them. Our clients find their visitors enjoy the programming more, complain far less, and leave better educated about their business. This can lead to a real return on investment from your TV. On top of the benefits, it’s also quite easy to make the switch. The installation is simple and doesn’t require scheduling an “appointment window”. You can install it yourself in under 5 minutes.

Why Fix what isn’t Broken?

Business owners and office managers should not settle. If there is something that is better and most cost-effective for our businesses we should explore it.

People tend to favor what’s familiar to them, pure and simple. That’s because with familiarity comes a sense of trust, reliance, and security. While there isn’t anything wrong with this, it can leave you blind to alternatives better suited for your needs. It’s less about fixing something that isn’t broken, and more about upgrading to better options.

airplane-open-seats-1

 

 

 

 

 

 

 

 

 

If you were in an airplane, squished in between two people for a flight, and were given the opportunity to sit in a set of seats completely open next to you, would you move? Of course you would! Your seat may not be broken, but it’s just not as comfortable as the open seats will be. The better option is worth taking, and the sooner you make the decision to move the more time you have to enjoy the results of the change.

Fit Your Business with something Made for Business

It’s Relevant TV is a cable alternative that’s designed for the business setting. It compliments the brief time that people are exposed to the TV and is tailored to the casual attention span of your visitors. It’s Relevant’s short-form content is easy to watch. And the diverse library of content gives your business enough categories to choose from, to be relevant to as many people possible.

Why It’s Relevant TV?

With It’s Relevant in the picture, you’re able to explore the ways in which your TV can be used to transform your business. Beyond short-form content that’s family-friendly, IRTV allows you to expose visitors to your social media and educate them about the services you provide. They become interested and engaged, come back more, and spend more on each visit. That’s where It’s Relevant TV excels. It’s built specifically for you, and it’s designed to MAKE your business money.

Generally speaking, when you see something new that you’re interested in, you look into it for more details. You take a closer look in order to see if it’s better or worse than what you currently have, and in the end chose whether or not to replace the old with the new. If you operate a business, office or public space with a TV take a few minutes to explore It’s Relevant TV. You can reach out to the staff for a personalized presentation by calling 855-ITS-RELE or emailing support {at} itsrelevant.com.