Crumbl Cookies and the Power of Visual Hype: What Retailers Can Learn

In just a few short years, Crumbl Cookies has gone from a single location in Utah to a nationwide empire boasting over 1,000 storefronts and more than $1.2 billion in annual revenue.

Their secret? It Comes Down to 3 Things:

A highly visual brand experience powered by social media
A rotating weekly menu that drives urgency
A deep understanding of how to turn content into conversion.As Crumbl flirts with a potential $2 billion valuation and a future IPO, marketers across industries—especially those focused on in-location retail media—should take note.

At the heart of Crumbl’s growth is a savvy approach to digital content. Their 30-person in-house creative team produces high-end video, photos, and content drops every week, timed perfectly with their Sunday night menu reveals. This consistency has made Crumbl one of the most followed food brands online, with millions of followers on Instagram, TikTok, and YouTube.

They understand that a product designed to be photographed and shared can drive not just engagement, but physical foot traffic.

And in the case of their cookies, the more visually outrageous the flavor or topping, the more likely it is to trend, and in turn get people through their doors.

This attention to the visual experience doesn’t stop online. In-store, Crumbl stores are intentionally minimalist—open kitchens, streamlined counters, and most importantly, digital screens that reflect the week’s lineup and real-time volume discount offers. These in-location displays do more than just inform—they influence purchasing behavior. Limited-time add-ons, featured flavors, and upsells are highlighted through digital signage that reinforces the same design language customers have already seen on their feeds. It creates a seamless transition from the online hype to the in-store checkout.

This model offers a blueprint for other retailers and food brands, especially those with visually-driven products. The ability to coordinate digital marketing with on-location screen content is one of the most powerful tools in the modern marketing stack.

Businesses that embrace custom in-store TV networks—especially those that can update dynamically and mirror current social campaigns—create immersive brand environments.

Whether it’s showcasing a product drop, cross-promoting accessories, or driving loyalty program signups, in-location media can reinforce urgency, elevate perception, and drive higher transaction values.

crumbl-cookie-marketing-brilliance — Crumbl Chocolate Toffee Cake ft. HEATH

Crumbl’s success also reflects a shift in consumer behavior. People aren’t just buying cookies—they’re buying the moment, the reveal, the exclusivity, and the shareability. The customer becomes part of the marketing. Retailers who want to replicate this effect must think beyond static signage or passive background TV. Instead, they should be leveraging tools like custom business TV platforms that allow them to tailor content to their own promotions, seasonal campaigns, or limited-time offers—just as Crumbl does with its rotating menu.

As Crumbl positions itself for Wall Street, it’s clear the brand was built as much on visual media strategy as it was on frosting and flour. Their ability to connect with customers at multiple touchpoints—online and in-store—has redefined what a modern retail experience can look like. For marketers, it’s a clear sign: visual storytelling and strategic screen usage aren’t just add-ons—they’re now essential ingredients in building the next billion-dollar brand.

Inside Andre Agassi’s “Ballers” Club: A New Era in Sports, Socializing, and In-Club Media

Andre Agassi, the tennis icon known for his powerful backhand and even stronger entrepreneurial instincts, has entered a new playing field: the high-end social sports club space. Backed by Agassi and a roster of athlete-investors including NBA star Tyrese Maxey and tennis pro Sloane Stephens, “Ballers” is more than a gym or country club—it’s an experiential destination merging athleticism with hospitality and community.

The flagship Ballers location is opening in Philadelphia’s Fishtown neighborhood, occupying a sprawling 55,000-square-foot converted power plant. The vision for the space is ambitious, featuring six indoor pickleball courts, three padel courts, and two squash courts. Add to that a multipurpose turf field, a sand-bunker putting green, a full-scale gym and recovery zone, Golfzon simulators, and traditional golf bays, and it’s clear that Ballers is designed to be a complete sports and lifestyle complex. But Ballers is also investing just as heavily in its social experience, with a full-service restaurant, craft cocktails, DJ events, local art activations, and ongoing programming that bridges sport and culture.

Ballers is not just a place to work out. It’s a place to gather, network, compete, and relax. The atmosphere is intentionally curated to feel modern and welcoming, with industrial design elements and a hospitality-forward approach to member services. It’s the kind of venue where the lines between competition, recreation, and social life blur—in the best way.

Businesses Can Grow Their Brands Through Custom TV

With all of this activity and foot traffic, Ballers is also uniquely positioned to take advantage of custom in-club media. They could even launch their own internal TV network with a platform like It’s Relevant TV.

Rather than relying on cable or outside advertising networks, Ballers could use its own screens throughout the facility to broadcast curated content, exclusive videos, promotional messages, and localized entertainment tailored to its members.

Ballers could display everything from in-house matches and golf simulator tournaments to behind-the-scenes training segments, athlete interviews, leaderboard highlights, all while sharing automated social media posts from their Facebook, Instagram and X accounts. The platform allows for a mix of dynamic entertainment and targeted messaging—fully controlled by the business and free from third-party advertising. That means Ballers can use the platform to communicate membership offers, showcase upcoming events, promote new classes or experiences, and build community engagement directly on their in-house screens. Plus, they can create their very own ad network, selling space to outside advertisers that they want to partner with.

There’s a strong business case for this kind of in-house content strategy. First, it reinforces the Ballers brand by keeping members immersed in the club’s identity every time they look up at a screen. Second, it boosts retention by turning regular visits into media-rich experiences, helping members feel like part of something larger than the space they are in. Third, it saves on marketing costs by delivering key messages directly, without as much of a need for outside ad placement. Fourth, it opens up new monetization channels— like offering branded content to sponsors or partners. Finally, it strengthens the Ballers community by showcasing content that resonates with its specific audience, fostering pride and loyalty.

Athletes & Celebrity Investors Can Make Great TV

Having big name athletes investing is a great first step, but amplifying that relationship and creating connections with their clients is key. The opportunity to build a custom media experience is especially fitting for a business like Ballers. With multiple locations planned in cities like Boston, Los Angeles, and Miami, a centralized but customizable TV network could serve as a digital connective thread between clubs, standardizing the brand experience while tailoring content to local tastes and programming.

As Ballers builds momentum and expands nationwide, launching a branded, custom content network would not only elevate the in-person experience but also help future-proof the business in a media-driven world. Through a partnership with It’s Relevant TV, businesses like Ballers can transform every screen into a powerful extension of its brand—entertaining, engaging, and informing members in real-time. In an age where content drives loyalty and value, a club that controls its own channel is not just a venue; it’s a modern media powerhouse.

Stealth Price Hikes: How Tariffs Are Quietly Driving Up Car Costs (And What Dealerships Can Do About It)

While most car buyers are keeping an eye on MSRP, automakers are quietly increasing the actual cost to consumers — without changing the sticker price. These are known as stealth price hikes, and they’ve become the go-to strategy for car manufacturers adjusting to new tariffs imposed by the U.S. government.

In April 2025, a 25% tariff on foreign-built vehicles and auto parts was enacted. The result? Manufacturers like Ford, Toyota, Hyundai, and VW are seeing costs rise by thousands of dollars per vehicle — and they’re passing those costs on to consumers in subtle ways.

How Are Prices Going Up Without Changing Car Prices (MSRP)?

Stealth pricing isn’t about slapping a new number on the window. Instead, automakers are:

• Cutting cash-back incentives
• Raising destination fees
• Reducing lease support
• Offering fewer low-interest financing options

A recent Los Angeles Times article explains that Ford raised the cost of its Mexico-built models (like the Bronco Sport and Maverick) by $2,000. But instead of hiking the base MSRP, which consumers would quickly notice, the majority of the price increase came from higher delivery fees and vanishing discounts.

According to Kelley Blue Book, the average transaction price for a new vehicle is now $48,699, up 2.5% from the previous month — the sharpest increase in five years.

What This Means for Dealerships

Customers are walking into dealerships expecting one price and encountering another when it’s time to sign. The numbers on paper haven’t changed much — but the monthly payments have. That disconnect creates frustration, erodes trust, and can lead to lost sales.

It’s critical for dealerships to get ahead of the message.

That doesn’t mean blaming manufacturers or diving into political debates about tariffs. Instead, it’s about transparency and reassurance:

• Be honest and explain how new costs are affecting the industry.
• Promote vehicles not as impacted by the tariffs.
• Reinforce your commitment to providing value even if prices have to go up.

How It’s Relevant TV Helps Dealerships Deliver the Message

Here’s where It’s Relevant TV steps in as a game-changer for in-store communication.

Instead of relying solely on salespeople to explain these changes — often after sticker shock has already set in — dealers can use their existing TVs to deliver helpful, targeted content before that moment of tension.

Here’re some ways dealerships are combatting the changes with their It’s Relevant TV:

• Display brief explainer videos about how tariffs affect prices.
• Showcase special offers on U.S.-built or pre-tariff inventory.
• Blend in entertainment with their licensed TV shows, to keep the experience light and engaging.
• Reinforce your dealership’s commitment to your customers while customers wait in the showroom or service lounge.

This kind of communication reduces anxiety and builds trust. When customers understand what’s happening and feel informed rather than surprised, they’re far more likely to follow through with a purchase.

Turning a Pricing Challenge Into a Sales Opportunity

Yes, prices are rising — but dealerships that handle the messaging well can come out stronger. Smart, in-store communication can:

• Turn confusion into clarity
• Build customer confidence
• Highlight urgency around pre-tariff deals
• Drive sales with greater transparency

The key isn’t to pretend prices haven’t changed — it’s to explain why they’ve changed in a way that keeps the customer on your side. As automakers adjust to tariffs with behind-the-scenes pricing changes, dealerships need to lead with clarity, empathy, and strategy. With tools like It’s Relevant TV you’re not just selling cars — you’re building trust, educating buyers, and creating a showroom experience that will bring them back time and time again.

How AI is Revolutionizing Video Marketing—And What Businesses Can Learn from Meta and It’s Relevant TV

The Future of Video Marketing is Here—Powered by AI

In a groundbreaking move that underscores the growing influence of artificial intelligence (AI) in marketing, Meta (parent company of Facebook and Instagram) has announced its ambitious plan to fully automate ad creation using AI by the end of 2026. This bold strategy is poised to fundamentally reshape how brands create, distribute, and personalize video content at scale.

But Meta isn’t the only player making strides in this space. While Meta focuses on social media ads, platforms like It’s Relevant TV are applying AI to improve on-location marketing—helping brick-and-mortar businesses deliver smarter, more engaging messaging to the audiences physically present in their spaces. Together, these advancements signal a major shift in how brands of all sizes will use video in the years ahead.

How Meta Is Using AI to Automate Video Advertising

Meta’s strategy is rooted in its vision to simplify and enhance the entire ad creation process. The company aims to enable businesses to generate highly-targeted ad campaigns with minimal input. Here’s how it works:

One Image + Budget = Full Campaign
Businesses will soon be able to upload a single product image and set a budget. Meta’s AI will automatically generate multiple ad variations—complete with video, text, and formatting—optimized for performance across Instagram, Facebook, and other Meta platforms.
AI-Powered Targeting
The AI will use real-time data such as user geolocation, interests, and behavior patterns to determine where, when, and how to display the ad. This dynamic targeting ensures that each piece of content reaches the right person at the right time.
Performance Optimization in Real Time
Meta’s system will continually test and tweak ads mid-flight, using machine learning to adapt content based on what’s driving engagement and conversions.

The goal? Efficiency and hyper-personalization at scale. For small and large businesses alike, this means less time spent creating ads, lower creative costs, and better ROI through precision targeting.

The In-Store Revolution: How It’s Relevant TV Uses AI to Enhance Customer Experience & Video Messaging

While Meta is automating ads for digital platforms, It’s Relevant TV is applying artificial intelligence to a very different, but equally valuable arena: on-premise television networks inside businesses.

Whether in a waiting room, showroom, or lobby, It’s Relevant TV transforms any screen into a branded, content-rich channel that keeps visitors informed, entertained, and engaged—with zero third-party ads.

Here’s how AI plays a critical role in delivering that experience:

1. Content Selection Based on Business Type and Audience

IRTV uses AI to match a business’s industry, location, and visitor demographics to automatically curate the right mix of video content—from news and entertainment to educational clips and local interest stories. A pediatric waiting room in Nashville, for example, will receive content vastly different from an auto dealership showroom in New York. And the programming is intelligently put together based on inputs from the businesses, constant A.I. adjustments, and human curation.

2. Intelligent Rotation to Prevent Repetition

One of the biggest problems with traditional playlist-based TV systems is content looping. Visitors see the same videos repeated, often within minutes. Other systems are sorted into “channels” and constantly play content lacking in variety. It’s Relevant TV’s AI continuously tracks what content has played and dynamically adjusts programming to avoid the repetition.

3. Video Keyword Blocking™

Unlike traditional filters that rely solely on manual tagging or broad content categories, It’s Relevant TV’s proprietary AI reviews video content and scene context. It identifies and blocks content with specific keywords or themes in real-time.—such as profanity, politics, and competitors—before the content ever appears on screen. The result is a highly controlled and brand-safe experience that ensures businesses only show content that’s appropriate, engaging, and aligned with their messaging goals.

Why This Matters: From Online Clicks to Offline Conversions

The synergy between Meta’s AI-driven ad platforms and It’s Relevant TV’s AI-enhanced on-location networks represents a complete funnel for video marketing:

Meta attracts, educates, and retargets audiences online with AI-optimized campaigns. And while these ads can be skipped after a period of time, they can reach a mass external audience quickly.
It’s Relevant TV closes the loop by reinforcing those messages in person, at the point of sale or service, without the ability for customers to skip over them.

Businesses no longer have to choose between digital and physical touchpoints—they can now synchronize them through smart, AI-powered video strategies.

AI is no longer just a buzzword—it’s the new engine behind marketing innovation. As platforms like Meta and It’s Relevant TV lead the charge, businesses have more tools than ever to deliver targeted, cost-effective, and engaging video content—both online and on-site.

Whether you’re running a local medical office, a national retail chain, or a franchise network, leveraging platforms that apply AI to video marketing is no longer optional—it’s essential to staying competitive in 2025 and beyond.

Nintendo Switch 2 Launch Day Frenzy: How Smart Retailers Are Winning — Even When Consoles Sell Out

The much-anticipated Nintendo Switch 2 officially launched today, June 5, 2025, sparking excitement and long lines at retailers worldwide. Boasting a 7.9-inch 1080p LCD screen, enhanced Joy-Con 2 controllers, and innovative features like GameChat and GameShare, the Switch 2 offers a significant upgrade over its predecessor. Priced at $449.99 for the base model and $499.99 for the Mario Kart World bundle, the console has been met with overwhelming demand, leading to sold-out preorders and eager fans queuing for hours to secure a unit .

In locations where Nintendo’s newest console was out of stock within minutes, screens across electronics departments pivoted instantly. Custom TV displays began promoting compatible accessories, best-selling games, and protective gear—all in stock and available for purchase today. According to retail staff at locations using these systems, the strategy is proving effective at turning disappointed shoppers into paying customers.

Retail Winners: Best Buy and the Midnight Launch Frenzy

Best Buy emerged as a major winner during the Switch 2 launch, with stores across the U.S. opening at midnight to accommodate the surge of customers. In Cary, North Carolina, more than 200 people lined up, some waiting over 14 hours, to be among the first to purchase the new console . Similarly, in Chicago, lines wrapped around blocks at both Best Buy and Target locations, highlighting the console’s immense popularity.

Best Buy’s strategic planning included offering limited-edition commemorative coins to early purchasers and organizing GameTruck theater experiences at select locations, allowing customers to try out new games like Mario Kart World firsthand . These initiatives not only enhanced the customer experience but also drove significant foot traffic and sales.

Game Truck - Brought to Best Buy for Nintendo Switch 2 Release — Game Truck – Brought to Best Buy for Nintendo Switch 2 Release

Leveraging In-Store Media Networks for Upselling Opportunities

For retailers equipped with custom in-store TV networks, such as It’s Relevant TV, the Switch 2 launch presents a unique opportunity to drive additional sales, even amidst limited console stock.

Retailers like Target have implemented dynamic digital displays to highlight in-stock items such as the Nintendo Switch 2 Pro Controller, Joy-Con 2 Charging Grip, and popular game titles. These displays provide real-time promotions, guiding customers toward complementary purchases even if the console is already sold out in their location.

“From exclusive launch day experiences and giveaways to a wide assortment of Nintendo-inspired merchandise starting at just $20, we’re turning our stores into a celebration of play,” said Cassandra Jones, senior vice president of merchandising at Target.

Custom TV networks like It’s Relevant TV allow retailers to go beyond the game console and upsell customers other Nintendo-related items that didn’t have the same stock limitations. Even if a customer is unable to secure a Nintendo Switch 2 today, they can still leave with a carrying case, or a few games that are in high demand to have ready to use when the next batch of consoles arrive. Industry experts note that such strategies not only enhance the shopping experience but also contribute to increased sales and customer satisfaction. No one wants to wait hours in line for something and leave empty-handed, so focusing customer attention away from the disappointment of not getting the console and towards something they can buy today is vitally important.

In-Store TV displays also played a pivotal role in the days leading up to the product’s release. For the last few weeks retailers have been promoting the upcoming Nintendo launch events and pre-orders, insuring that release day would be big. And those efforts certainly paid off. Analysts say that this strategy underscores a broader shift in retail: turning impulse buyers into engaged brand participants, even when marquee items are out of stock. By leaning into dynamic in-store messaging, stores are making the most of launch day momentum and maximizing per-visit revenue.

The Nintendo Switch 2 launch has not only reinvigorated the gaming community but also provided retailers with a significant boost in sales and customer engagement. Retailers like Best Buy have demonstrated the benefits of strategic planning and customer-focused initiatives. Meanwhile, leveraging in-store media networks offered an effective avenue for upselling and maximizing revenue during this high-demand product launch.

How Auto Dealerships Are Driving Sales Amid Tariff Concerns with In-Store and Video Marketing

As the U.S. auto industry braces for the impact of new tariffs, dealerships across the country are leveraging innovative marketing strategies to boost sales and reassure customers. By combining in-store promotions with dynamic video campaigns, including the use of platforms like It’s Relevant TV, dealerships are effectively encouraging consumers to purchase vehicles before potential price increases take effect.

Navigating the Tariff Landscape

In early 2025, the U.S. government implemented a 25% tariff on imported vehicles, prompting concerns about rising car prices. Ford, for instance, reported a significant $1.5 billion loss attributed to these tariffs, leading to anticipated price hikes of 1% to 1.5% later in the year . Despite these challenges, Ford’s U.S. sales in May surged by 16% year-over-year, with F-Series truck sales up 15% . This uptick is partly credited to strategic promotions like employee pricing, which are set to continue through July 4.

The Power of In-Store Video Marketing

To capitalize on consumer urgency, dealerships are enhancing their in-store experiences using platforms like It’s Relevant TV. This service transforms dealership TVs into customized channels that blend family-friendly entertainment with targeted marketing messages. Features include:

Promotion of Services: Dealerships can educate customers about available services, encouraging repeat business.

Social Media Integration: Real-time social media feeds allow customers to connect with dealerships online.

Custom Content: Dealerships can showcase their own videos and advertisements, ensuring consistent branding.

By providing engaging content and timely promotions, It’s Relevant TV helps reduce perceived wait times and enhances the overall customer experience .

Video Campaigns Driving Urgency

Beyond the showroom, dealerships are launching compelling video campaigns to reach potential buyers. These campaigns often highlight:

Limited-Time Offers: Emphasizing promotions like employee pricing to encourage immediate purchases.

Tariff Impacts: Informing consumers about impending price increases due to tariffs, creating a sense of urgency.

For example, Ford’s recent sales boost is attributed in part to consumers acting before tariff-related price hikes.

Embracing Multiscreen Strategies

Recognizing that consumers engage with multiple screens, dealerships are adopting multiscreen marketing approaches. By combining traditional TV, streaming services, and in-store displays, they ensure consistent messaging across platforms. This strategy not only broadens reach but also reinforces brand messaging, leading to higher recall and purchase intent .

In the face of economic uncertainty and tariff-induced challenges, auto dealerships are proactively adapting their marketing strategies. By leveraging in-store platforms like It’s Relevant TV and expanding the exposure of their video campaigns, they are effectively driving sales and enhancing customer engagement. These innovative approaches not only address immediate concerns but also lay the groundwork for sustained success in a competitive market.

#1 Marketing Mistake of 2025: Don’t Overlook Customer Retention

Many businesses allocate a significant portion of their budgets to external advertising, often underestimating the value and ROI of internal marketing for customer retention.

Data from industry studies reveals it costs 5 to 7 times more to acquire a new customer than to retain an existing one.

Despite this, businesses remain fixated on external campaigns, paying high CPMs (cost per thousand impressions) to platforms like Meta (formerly Facebook), Google, and X (formerly Twitter). Meta’s CPMs typically range between $8 to $14, while Google Display Ads average around $6 to $12, and X’s CPMs can range from $6 to $10 or more, depending on targeting and ad formats.

Compared to these, TV marketing tools such as those offered by It’s Relevant provide much lower CPMs—between $0.50 to $2—making them a smarter, and more cost-effective option.

The high costs of external advertising are also compounded by the fact that many platforms target audiences that may not convert. Meta and Google ads, while effective in getting in front of large audiences, can actually limit your ad’s visibility to the most relevant audiences. This often causes wasteful spending as you reach irrelevant audiences, unless you have someone dedicated to continual optimization and investment– which just makes it even more expensive!

In contrast, internal marketing tools focus on your customers who are already familiar with your brand—people who have visited your business, and are statistically more likely to return. By targeting this core group, innovative customer retention technologies ensure businesses get the most value out of their marketing efforts.

Internal Marketing is crucial for Customer Retention

Most business owners already know that the cost of retaining a customer is much less than the cost of acquiring a new one; but that’s just the start. The added revenue a business can generate is where the difference really shines.

According to research by Bain Capital, increasing customer retention rates by just 5% can boost profits by up to 95%. When businesses use industry-leading tools like It’s Relevant TV, they can easily promote special offers, highlight additional services, and deliver timely messages to their customers while they are present in their locations.

In today’s competitive advertising landscape, where external platforms demand higher and higher CPMs, businesses must rethink their marketing strategies.

Instead of pouring all of your funds into external campaigns with CPMs upwards of $10-20, you can achieve better results by leveraging affordable and targeted internal marketing tools.

Utilizing platforms like It’s Relevant TV and the even lower-cost-to-start Rele.TV, allow businesses to create their own ad spaces for a fraction of the price, and with just as much if not more effectiveness. With CPMs as low as $0.50 to $2, these internal technology-assisted solutions not only maximize your marketing budget but also target the ideal audience—your existing customers—ultimately driving greater loyalty, retention, and revenue.

Increase Your Social Media Following to Increase Your Customer Retention

Social media following plays a key role in this process by keeping your brand top-of-mind long after a customer leaves your store. When customers follow your business on platforms like Instagram, Facebook, or X, you gain direct access to their attention—providing opportunities to re-engage, promote special offers, and build a deeper relationship when they are outside of your business’s walls. This long-term connection can be the difference between a one-time visit and a lifelong customer.

It’s Relevant TV helps bridge the gap between in-store experience and online engagement by turning your business’s TVs into tools for social growth. Instead of displaying cable or passive streaming content that can promote other brands, It’s Relevant TV gives businesses the power to include automated social media displays that directly invite customers to follow them on social media. This turns passive viewing time into an active social conversion funnel.

By combining relevant, family-friendly entertainment with your brand messaging, It’s Relevant TV ensures that customers are both entertained and engaged. This unique dual-purpose platform keeps visitors in a good mood while also planting calls to action that matter to your business. Whether you operate a retail store, medical office, restaurant, or auto dealership, It’s Relevant TV helps convert foot traffic into followers—and followers into repeat customers. It’s a simple yet powerful way to increase social engagement without needing to spend extra time or money on social campaigns.

How to Build Your Own TV Network in 2025 | A Simple Muvi Alternative

If you’re looking to start your own online television network, you’ve probably come across high-priced solutions like Muvi. While Muvi positions itself as a comprehensive OTT and streaming platform, the truth is—most businesses can get more for less than the $199+/month price tag) that comes with it.

What most businesses really need is a customizable, content-rich TV network that works right out of the box—with no tech team required. That’s where It’s Relevant TV comes in, offering a fully-managed, branded TV experience for just $89/month. Let’s break down how It’s Relevant TV lets you build your own television channel the smarter way.

You Don’t Need to Build a TV Network From Scratch

With services like Muvi, you’re expected to act like a full-blown media company: sourcing your own video content, building out distribution, setting up monetization, and managing user interfaces. That might make sense if you’re launching the next Netflix—but it’s overkill for businesses that want to control what’s playing on their in-location TVs or their owned channels.

It’s Relevant TV simplifies this entire process:
• 500,000+ licensed videos across 100+ categories
• Custom-branded network for your business
• Turnkey solution: No programming or content acquisition needed
• Set up in minutes, not months

Instead of spending hours uploading content and building menus, you’re spending time where it counts—growing your business and engaging your visitors.

Designed for Businesses, Not Broadcasters

Muvi is great for large media companies or content distributors. But what about restaurants, auto dealerships, doctors’ offices, gyms, and retail stores that just want engaging, brand-safe content to play on their TVs?

It’s Relevant TV is built specifically for those businesses.

You get:
• A curated mix of short-form content that keeps people watching
• Your brand featured on-screen at all times
• The ability to run your own promotions, ads, or messaging
• Smart keyword blocking to keep out controversial content

That means no more cable commercials for competitors, and no more irrelevant or inappropriate shows turning customers off.

Pay $89 per Month, Not $199+

With Muvi, plans start at $199/month, and that’s just the beginning. Add-on costs for bandwidth, transcoding, and app development can send your bill soaring.

It’s Relevant TV keeps it simple:
• $89/month flat rate, no hidden fees, no setup costs.
• Includes support, content, branded graphics, and unlimited video uploads.

For small to mid-sized businesses, that’s not just affordable—it’s a game-changing investment in customer experience and internal marketing.

Your Own TV Network = Internal Marketing Power

Why let your TVs advertise for someone else?

With It’s Relevant TV, your screens become powerful in-store marketing tools:
• Display seasonal offers, product highlights, or loyalty programs
• Reinforce brand identity with custom visuals and messages
• Schedule different content for different hours or locations

You’re not just entertaining your audience—you’re converting them.

And unlike Muvi, you don’t have to worry about content moderation or production. It’s already done for you.

No High $$$ Development

Muvi expects users to know (or hire) a team to handle things like:
• Backend video configuration
• DRM protection
• CDN integration
• App development across platforms

Unless you’re building a multi-platform entertainment empire, that’s probably overkill.

It’s Relevant TV requires zero technical knowledge. Everything runs through a user-friendly portal with live support just a click away. You choose your topics, upload your ads or promos, and you’re done.

Built to Scale with Your Business

Whether you have one location or hundreds, It’s Relevant TV can grow with you:

• Multi-location content control
• Location-specific advertising
• Centralized management dashboard

You can even monitor how often your promos are running—and adjust messaging by day, time, or season. Try doing that with standard cable or static digital signage.

The Bottom Line

If you’re a media company with a production team and a multi-tiered distribution strategy, Muvi might be worth the $199+ investment.

But if you’re a business owner, franchise group, or marketing manager who just wants a modern, professional, branded TV experience without the hassle or high cost…

It’s Relevant TV is the better choice.
• Faster setup
• Smarter targeting
• Less cost
• More content
• Ongoing support

Ready to Launch Your Own TV Channel?

Join the hundreds of businesses already using It’s Relevant TV to power their custom-branded networks.

👉 Learn more and get started

FAQs

Q: Can I upload my own content to It’s Relevant TV?
Yes. You can upload your own videos, ads, or announcements to play in between content segments.

Q: What kinds of businesses is It’s Relevant TV ideal for?
Restaurants, retail stores, medical offices, auto dealerships, gyms, franchises, and waiting rooms of all kinds. Anywhere there is a TV with people in front of it for 2 or more minutes!

Q: Does It’s Relevant TV have ads?
No. Just marketing messages for the products and services you are selling or are partnered with.

Q: How fast can I launch?
The SAME DAY! No developers or AV specialists needed. If you have a Roku, Apple TV or Amazon Fire TV/Stick you are ready to launch!

Q: Is this streaming or cable?
You can cut the (tv portion) of your cable subscription. It’s Relevant TV is a streaming-based platform.

Turning Uncertainty into Opportunity: Using Your TV to Steady Your Business During Market Volatility

The economic landscape is shifting rapidly.

And for many business owners and operators, that is an understatement. From fluctuating stock markets to unpredictable inflation rates, businesses across the U.S. are facing a rollercoaster of financial instability. For small and medium-sized enterprises, these changes bring unique challenges—tightening consumer spending, reduced investment confidence, and increased operational caution.

But there’s good news: even during economic turbulence, there are tools and strategies that can help businesses remain resilient and even grow.

What’s Fueling the Market Volatility?

In recent months, headlines have been dominated by economic swings caused by:

• Inflation pressure and unpredictable tariffs
• Global geopolitical tensions impacting investor confidence
• Uncertainty around policy shifts tied to trade, climate, and labor
• A cautious consumer base reacting to fluctuating prices

This kind of instability can ripple across industries. Business owners feel the pressure to keep costs low, customers may delay purchases, and marketing budgets are often among the first to get slashed.

While cutting back may seem necessary, maintaining visibility and engagement during these times is more important than ever.

A Bright Spot in a Murky Market

It’s Relevant TV is the smart, budget-friendly service that will keep your business front-and-center, without spending more on ads or promotions you can’t track. It’s a customizable TV platform designed for businesses—waiting rooms, retail spaces, gyms, salons, medical offices, and more. It’s all about doing more with less, and It’s Relevant TV uses your existing television to bring more to your business.

💡 Keep Customers Engaged

When consumers are more cautious about how and where they spend their money, your customer experience matters even more. It’s Relevant TV transforms any television into a brand-boosting tool, offering entertaining and educational content while subtly weaving in your promotions and messaging. This leads to:

• Increased satisfaction during wait times
• Positive brand association
• Higher rates of customer retention

📣 Promote Without the Ad Budget

Advertising during a recession or market dip can be risky and expensive. With It’s Relevant TV, you have your own “in-house” advertising channel. Want to promote a special offer, loyalty program, or seasonal product? Just upload your own photo, video or message and it’s shown prominently to everyone walking through your door.

🧠 Offer Timely, Trusted Information

During uncertain times, misinformation can run rampant—especially on cable news channels. With It’s Relevant TV, you can control the narrative by providing filtered news, local updates, and relevant information, without overwhelming your customers with negativity or fear-driven content.

📉 Reduce Perceived Wait Times

Studies show that people perceive time to pass more quickly when they’re engaged. In volatile economic periods, every bit of customer satisfaction matters. It’s Relevant TV reduces perceived wait time, which increases satisfaction and can lead to better reviews and more referrals.

🌟 Build Trust & Familiarity

Stability builds trust—and when customers walk into a business where the messaging, experience, and atmosphere feel consistent and professional, they feel more confident spending money. It’s Relevant TV helps you project that stability, no matter what’s happening in the stock market.

While you may not be able to control inflation, interest rates, or global news, you can control the experience your customers have when they interact with your business. During times of economic uncertainty, doubling down on your brand’s presence and customer care is one of the smartest moves you can make.

It’s Relevant TV gives you the power to create a positive, engaging environment that reflects the strength and reliability of your business—even when the world outside feels unpredictable.

Breaking the Cycle: Why Businesses Are Moving Away from 24/7 News on TV

Turn on a cable news channel today, and chances are you’ll be hit with a wave of stress-inducing headlines within seconds. From political tension and international conflict to economic fears and public health scares, traditional news programming often paints a bleak, chaotic picture of the world—and your customers are watching.

If you’re a business owner, that’s a problem.

Whether you’re running a medical office, auto dealership, restaurant, retail store, salon, apartment building, or fitness center, what’s playing on your TVs directly influences how your customers feel—and how they perceive your brand.

Increasingly, businesses across the country are saying: “Enough with the news.”

The Problem with 24/7 Cable News in Your Business

There was a time when having the news on in a waiting area felt like a neutral choice. That time is gone. Here’s why sticking with cable or satellite news can do more harm than good:

Negative Emotional Impact

Constant reports of violence, disasters, political conflict, and crises can leave your customers feeling anxious, frustrated, or worse—especially in environments where they’re already under stress (like hospitals, clinics, or automotive service centers).

That kind of negativity lingers and can even be unconsciously associated with your business.

Divisiveness & Complaints

In today’s polarized political climate, even the choice of news channel can trigger discomfort or arguments. Your staff may get pulled into debates they didn’t ask for, and customers may silently judge your business based on what’s airing—even if it’s just background noise.

Repetitive, Non-Relevant Content

Many news channels run the same stories in loops, leading to information fatigue. Worse, much of the content is irrelevant to your local business, your services, or your customer’s interests.

So why show it at all?

TV can still have value to your business. You just need to put the right programming on it.

The Solution: Custom TV For Your Business

Instead of subjecting customers and staff to the stress of 24/7 news, more and more businesses are turning to custom solutions like It’s Relevant TV—a customizable, business-friendly television platform designed specifically for public spaces.

It provides full licensed, up-to-date, family-friendly content without the gloom and doom of traditional news.

Here are some of the advantages:

Total Control Over What Plays On Your Screens

One of the most powerful features of It’s Relevant TV is topic-level filtering. Want to avoid politics? Block it. Don’t want to show crime stories, tariff updates, or violent news? You’re in control.

You choose the content categories that make sense for your space. This ensures your screens are always aligned with the vibe you want to create—whether that’s relaxed, upbeat, educational, or just distraction-free.

🏥 For Medical Offices & Clinics

In healthcare settings, patients may already feel nervous or vulnerable. Watching alarming news about health crises, drug recalls, or hospital shortages only adds stress. Instead, It’s Relevant TV offers health tips, educational segments, and light entertainment that makes waiting less stressful and improves the patient experience.

🚗 For Car Dealerships & Service Centers

When customers are waiting for a sales rep or getting their vehicle serviced, their experience sets the tone for the entire visit. Instead of cable news negativity, offer custom content that showcases your latest models, maintenance tips, or promotions—all wrapped in engaging, brand-safe programming without competitor car ads.

🍔 For Restaurants & Cafés

Whether you’re a casual diner, a trendy coffee shop, or a grab-and-go lunch spot, ambiance is everything. Harsh news content can ruin a meal. It’s Relevant TV blends interesting clips, trivia, and local news that’s light, entertaining, and family-friendly, making your environment feel more comfortable.

🏋️ For Gyms & Fitness Centers

People come to work out, de-stress, and improve their health—not to be bombarded with bad news. It’s Relevant TV keeps screens fresh with motivational, wellness, and lifestyle content—plus room for you to share tips, class schedules, or new member offers.

💇 For Salons, Spas & Waiting Rooms

Guests are there to relax. The last thing they need is breaking news about a financial collapse or election turmoil. Instead, let them enjoy content that’s positive, uplifting, and calming.

🛍️ For Retail Stores & Shopping Centers

Even short dwell times can be used to your advantage. Instead of generic TV or background news, mix-in store specials, spotlight products, or highlight customer reviews. With It’s Relevant TV, your screens become an extension of your marketing strategy—not a source of noise.

Keep Your TVs Active—Without the Risk

We know one thing: having the TVs turned off completely isn’t the answer. Customers expect entertainment. And TVs can still be an asset when used the right way.

With It’s Relevant TV, you’re not just keeping screens on—you’re using them to:

Increase engagement

Promote your brand

Improve the mood of your space

Reduce perceived wait times

Avoid controversial content

This is all while keeping things fresh, relevant, and totally within your control.

The age of leaving cable news on “just because” is over. Today’s customers are more aware, more sensitive, and more selective than ever. What plays on your TVs matters—and can either support or sabotage the experience you work so hard to create.

It’s Relevant TV gives you a smarter, safer, and more strategic way to use your screens. With content that entertains, informs, and uplifts—and tools that let you filter out the noise—it’s the best way to ditch the news and stay in control. Because in your business, every detail matters. Especially the ones your customers are watching.