Business Owners: Putting Your Own Custom Videos On Your TV

Putting your own custom videos on the TV is a great way to improve your business. If you read the article: Top 3 Ways to Put Custom Videos on Your TV, then you understand the reasons why It’s Relevant TV has become the go-to for businesses looking for ways to put their own videos on TV.

If you haven’t seen it, keep reading. This article will talk about pros and cons of putting your own custom videos on your screen, and how you can make the most out of them, and your TV.

The Pros of Having Your Own Custom Videos

1. You Have Control: When you’re running your own content on your TV, you’re in control of what comes on. Whether it’s videos or a slideshow of pictures, visitors aren’t going to see anything except what you want them to see. When you decide what’s on, you also choose what’s off. You can keep repetitive news reports, fires, stabbings, explicit language or adult situations off of your TV.

2. It’s Your Brand: Videos that you produce, or videos that you pay to have produced, belong to you. It’s your brand, it’s your image, and it’s whatever message you want to get across to people visiting your business. Custom videos are also a great way to feature spotlights on staff, or experts in your field with relevant things to share. When it comes from you, you are the authority.

3. It’s Unique: By putting together your own custom content, you’re making something unique for your business’ visitors to experience. The right video and personal message can make all the difference when it comes to first impressions, a memorable experience, and how well you compare to competitors.

The Cons of Having Your Own Custom Videos

1. Shallow Library of Content: Custom videos are only really effective when you have enough of them. People get tired, or even annoyoed, when they see the same videos looping again and again. Having too few videos makes for a bad visitor experience, and can lead to a bad impression of your business/brand overall.

2. Boring / Uninteresting Content: People look to TVs in businesses to help pass the time, so it helps to have things on the TV that will interest them or put them in a good mood. Having just your own custom videos might be off-putting to some people. If visitors are only seeing your messaging and brand when they look at the TV, you risk overexposure. It’s a good idea to have a balance of content you want visitors to see, and content they want to see.

3. The Cost: Ditching a monthly cable bill and replacing it with a library of personal content definitely saves you money in the long run, but unless you have a vast library of content at the ready, the cost of producing your own personal videos may require a large up-front investment.

Mix Your Own Custom Videos With It’s Relevant TV

It’s Relevant TV creates custom TV networks for businesses. It combines the best aspects of television and digital signage. IRTV delivers content that is interesting, engaging, and helps get your messaging across. Your own custom content is intermixed with a library of half a million videos – presenting  visitors with your messaging in a way that makes them receptive to what you want them to see.

With It’s Relevant, there’s no cost beyond the subscription fee which is often less than the cost of cable. There’s no need to break your bank on production costs in order to build up a library of content. You can mix one or many videos with IRTV’s library of content, keeping however many videos you have fresh.

The goal with any custom content is to get people to notice your messaging so they come back more, and spend more. It’s Relevant TV offers a demo of the platform so we suggest scheduling an appointment to see if it fits your needs.

Business Advertising: Make Your Marketing Dollars Count

When it comes to the game of business advertising, finding the best way to make your marketing dollars count is tricky. Between commercials on TV, ads on social media, highway billboards, newspapers, or the sides of buses – there’s no shortage of advertising options. This article will explore some of those options, while looking at just how much you can expect to spend, and what you’ll get back in return.

Business Advertising Options:

The following is a closer look at the examples listed above – which are among the more common mediums businesses use to market. The fees can add up quickly:

– TV Commercials: (Local: $50 – $1,500+ / National: $342,000+ per ad)
– Facebook Advertising: ($7.19 @ 1000 per thousand impressions)
– Google AdWords: (Avg: $1 – $2 per click / High: $50 per click)
– Billboards: ($3,000 – $30,000+ per month)
– Local Newspaper Ads: ($7.25 – $43.50 per week)
– Bus Ads: (Small: $150 – $600 / Large: $3,000 – $6,500 per month)

Settling on an option that’s right for you depends on who you’re trying to reach, and how much you’re willing to spend. There’s no one right answer. Business advertising is like that. But you have a choice – find what works for you and your business. Trial and error are the parents of experience.

Find ways to measure your success. Add in promotional codes, or keywords that people use when they shop or use your services. These are things that you can track back to the individual ad platforms you are using. As you discover what works for you do more of it.

Making Your Marketing Dollars Count

Looking at all of the methods posted above, you could pay a lot to get your brand where people will notice it. But does that guarantee it will get people to actually visit your business? The short answer is no. It doesn’t. Making your marketing dollars count means getting more back than you put forward. It also means avoiding slip-ups like in the picture below:

Don't let this be your ad.
We saw this on the way to lunch the other day. Do you think the advertiser knows that their ad has been covered by the bus’s vent? Don’t let this be your ad.

Advertising Inside Costs Less and Gives You Longer Impressions

An alternative to marketing outside your business, is marketing inside of it. The logic of advertising to people already inside your business can sometimes go over people’s heads. The general idea is that it’s easier to give visitors a reason to come back than it is to convince them to visit for the first time.

On top of that, you want to have enough time to deliver your message. Just think about it. How long can someone actually look at a billboard for? If you are driving you probably only have 3-4 seconds. This is why advertising in your own space is great. While you have someone visiting your physical location, you have a longer period of time to educate them about your business than you would on a billboard or TV ad outside.

There are lots of ways to take advantage of this. Mounting posters, printing brochures, and having staff talk to people all do a decent job of getting some messaging across. When it comes to effective internal marketing there’s one option that really stands out… Using your TV!

It’s Relevant TV For Your Business Advertising

It’s Relevant TV, is TV designed with businesses in mind. Focused on customer retention over customer acquisition, It’s Relevant is an alternative to cable that gets visitors to come back more, and spend more. The TV platform features ad space to get your messaging across to visitors, and  the short-form, family-friendly content gets people watching. Once they are watching they are engaged longer to see your messaging.

It’s Relevant TV combines the best aspects of digital signage and TV. Why limit yourself to external advertising when you can pay less and get more by adding It’s Relevant to your mix? That’s business advertising done right, and marketing dollars well spent.

 

What is “Infotainment”? How can it help my business?

Plain and simple, “infotainment” is a term in television that combines the words information, and entertainmentInformation + Entertainment = Infotainment. Infotainment is designed to both entertain and inform viewers as they watch.

TV solutions that include infotainment are popular choices for waiting rooms. They’re popular choices for lounges. And they’re just as popular in lobbies as well. The programming is typically chosen to give visitors something to occupy them while they wait. It’s more interesting than digital signage, and safer to display than cable TV. As time goes on, more and more businesses are looking to add infotainment on their screens.

Where Can I Find Infotainment for My Business or Waiting Room?

A lot of people start by searching on the internet for interesting content to display in their businesses. Unfortunately the vast majority of video content found on the net, on YouTube, or inside of Hulu or Netflix is not licensed for commercial use. That is, you can’t simply just grab some fun videos off of the internet and throw them on TV in your business. You physically can, but could find yourself in some serious legal trouble. It’s not worth it.

It’s Relevant TV has one of the largest collections of infotainment videos licensed for public and commercial display. IRTV takes care of all of the contracts and licensing fees on behalf of the businesses that use them. In addition to the content that they provide, they also provide a full-customizable display system that does the job of combining the programs with your business’s own videos and messages. You can find out more about this solution by visiting: http://www.itsrelevant.com

Reasons to Switch Off Cable

Cable TV business subscriptions are licensed for commercial displays. And while cable TV has it’s place in the home, it’s not a great fit for businesses. The television shows you see featured on cable networks aren’t made for businesses in mind, they’re made for home settings where people sit down to watch the shows they select for a period of time. In public businesses and medical offcies, the visitors neither have the time or control to watch what they want.

When you’re in a waiting room you’re doing one thing – waiting; and while familiar TV shows and programming can work as a fair distraction if they are picked carefully, cable TV really doesn’t cut it. Just think, hundreds of channels with 20-50 programs per day per channel. It’s impossible to make everyone happy staying on just one station. It’s also impossible to filter out the programming that is coming from a cable or satellite provider. With solutions like It’s Relevant TV you can utilize the infotainment they provide, while keeping strong filters and control over what appears on your screens.

 

 

Business Marketing: Top 3 Mistakes Business Owners Make With Their TV

Business marketing is a fickle thing. Between all the tools, platforms, and ways to get your messaging across, too few realize the potential of their TVs; and those that do are at risk of a few common mistakes. This article tackles the top 3 mistakes business owners are prone to making when it comes to their TVs.

1. Using Netflix, Hulu, and DVDs

The growing number of business owners who put recorded movies or shows on their TVs without realizing the risk is at the top of the list. Netflix, Hulu, DVDs, and streaming services are not for commercial use – meaning you cannot play them in your business without being at risk for heavy fines. The people who own the rights to that media take licensing very seriously. You can read more about Netflix-like licensing rights in the following article: Using Netflix: Don’t Put Your Business At Risk.

Legality aside, feature-length films and TV shows don’t compliment business settings. Long-form anything isn’t ideal for waiting rooms, bars, restaurants, or medical offices; they’re for home settings. Furthermore, they do nothing to help your business marketing, brand, or bottom line, when just a TV could be used to improve all 3.

2. Cable Subscriptions

Running cable in your business follows the same classic blunder of running services like Netflix or Hulu – the content just isn’t ideal for business settings. While legal, cable television is a moneypit many fall into. You pay an increasingly costly cable bill each month to put something on the TV that brings nothing back to your business.

In addition to being a growing expense, cable invites competitors into your business. You have no control over commercial ads from competing brands showing up on your screen for visitors to see while they’re in your business. A well-placed ad at the right time could turn a regular customer over to a new brand, taking them away form your business. In the end, what’s worse is that you’re paying for all of this to happen.

Cable is great at home, not so much in your business.

3. Dry/Uninteresting Content

Owners who recognize the potential for their TVs to be effective business marketing tools are free of the costs and problems that usually come with cable. But without cable or a streaming service, where will they get interesting content from? Custom videos or looping displays aren’t without their own drawbacks. They run the risk of their content either being too boring, repetitive, or even gross/graphic in some cases.

Boring Content: We all know what boring content is, and how it makes us feel. For TV it’s videos and messaging that people either aren’t interested in, or isn’t enticing enough to get their attention. Back-to-back videos of your brand, specials, or things you want people to see might be perceived as annoying, causing visitors to tune out your message.

Repetitive Content: Looping displays that show the same videos over and over again is a good way to turn people away from your message. Unless your library of content has enough videos, visitors will see the same thing on repeat – increasing the chances for a bad experience. Looping video displays are a poor business marketing strategy for locations with folks spending more than a few seconds in front of the TV.

Gross/Graphic Content: This point, however relevant in a general sense, most often applies to businesses in the medical industry. Videos or informative pieces on the body, illnesses, or intense surgical procedures are usually the last thing people want to see while waiting. Apart from being unsettling, it can foster a bad impression of your brand and affect what people think of your business. Put something on the TV that will interest people and reduce anxiety.

It’s Relevant TV For Your Business Marketing

It’s Relevant TV is a television network designed with businesses in mind. Featuring a library of over half a million videos, all of our content is interesting, family-friendly, and licensed. Nexflix and Hulu’s licensing doesn’t allow you to play their videos in public – ours does.

Compared to other TV solutions, It’s Relevant is less expensive than most other cable packages. Clients who take advantage of It’s Relevant not only save money on their monthy cable bill, but the business it helps draw in pays for the service itself and more. When people ask how It’s Relevant can help their business, it all comes down to a few simple points:

1. Repeat Business: It’s Relevant recognizes that it’s easier to get old customers to come back than it is to get new ones to visit for the first time. Our platform features your brand, messages, and anything you want people to see while our interesting content draws their attention and puts them in a good mood. We give them a reason to look at your TV so we can inform them on your services, and you give them a reason to come back.

2. Get Your Message Across: It’s what we do. By mixing your own custom videos and signage with our TV content we find a great balance. By combining your brand/messaging, and our content it makes for a platform that people will notice and walk away from informed.

3. Return on Investment: Briefly hinted at up above, It’s Relevant TV provides a strong ROI. Focusing on customer retention, our service gets people coming back more, and spending more – improving your business, and your bottom line. Check out the link to our: ROI calculator and see how It’s Relevant can help improve your business.

 

Netflix For Businesses: Finding A Netflix-Like Service For Commercial Use

Finding a Netflix-like service licensed for commercial use is a challenge that a lot of business owners face. All too often business owners will set up Netflix on their business TV without realizing, or in some cases not caring, that doing so is in violation of Netflix’s Terms & Conditions. The actual cost of licensing a movie or TV show can range from hundreds to thousands of dollars – which is far more than most businesses are able to set aside for their TV budget.

Netflix isn’t licensed for commercial use; so can you show Netflix in public? The short answer is no.

The Draw of Netflix-Like Services

The variety of movies and TV shows available on Netflix, mixed with welcoming atmosphere it generates, simply can’t be beat. So much so that people will break the law in order to play popular movies on their TV and hope no one finds out – it isn’t worth putting your business at risk. Legality aside, it’s not hard to see why a service like Netflix is something business owners gravitate towards. Below is a short list of luxuries people look for in Netflix-like streaming services:

1. Content: Popular movies and TV shows that people recognize or watch at home are familiar, help pass the time when waiting, and reduce anxiety in cases like medical offices. Having thousands of videos to pick from beats putting your own library of content together.

2. Pricing: Not counting Netflix’s rate of $10/month, which is a literal steal and not a rate that includes commercial use, a lot of streaming services and TV display packages are less expensive than the cost of cable – saving business owners money in the long run.

3. Investment: The idea, or hope, of getting a worthwhile return from something that costs money is a sound sentiment. Whether it’s more revenue, more business, or even positive reviews – getting a lot without spending a lot is always nice. Who doesn’t appreciate a good investment?

Movies & Long-Form TV Shows Aren’t the Best for Businesses

Netflix-like streaming services may seem like the ideal thing to throw on a TV, but there’s one fact to consider. By and large, cable, and other TV packages, are designed with a home setting in mind. The shows may be familiar to visitors but people aren’t at a business or office to watch 30+ minutes of a TV show.

It’s Relevant TV is Netflix For Business

It’s Relevant TV is a platform with a lot of advantages. The service, designed with customer retention in mind, gives users control and comes with all the features business owners look for in a TV solution, and more:

1. Content: It’s Relevant TV’s content comes from a library of over half a million videos spread across 40 categories. All of that content is short-form, family-friendly, and changes often giving you more opportunities to engage your visitors.

2. Pricing: It’s Relevant TV is less expensive than what most businesses are already paying for cable or TV displays.

3. Investment: It’s Relevant TV isn’t an expense. Clients that use It’s Relevant end up bringing in more monthly revenue from increased business. The following link leads to an ROI Calculator that shows how much more revenue It’s Relevant TV can help bring in per month: IRTV ROI Calculator.

4. Social Media Followership: It’s Relevant TV is able to link directly with a business’s social media accounts. Recent posts from Facebook, Twitter, and Instagram can be pulled onto the TV for people to see. Sharing the most recent posts gives visitors more reasons to follow, and encourages them to get more engaged the your brand.

5. Digital Messaging & Informing Visitors: It’s Relevant TV is designed to get visitors informed services they might not have been aware of – educating them on reasons to come back more, and spend more. It’s Relevant features free adspace on the side for business owners to utilize, allowing them to get their messages across while people are engaged with our content.

It’s Relevant combines the TV shows people enjoy watching, but allows for more control and more promotion. Visit: www.itsrelevant.com for more information.

Do I Have Enough Videos to Display on a TV in my Business?

Good question. If you’re a business owner looking to do more with your TV, then chances are you’ve seen the value of using custom videos to showcase your brand. Swapping out cable for something with a little more personal touch can be a great investment if done correctly. If you’re looking for an alternative to cable, check out It’s Relevant TV.

Getting the Most Out of Your Custom Videos

The first step towards making a successful business TV is content. Whether it’s content that you paid someone to make for you or content that you put together yourself, the videos that play are the bread and butter of your business TV.

But how many videos is too little, or too much?

Having too few custom videos gets repetitive – looping the same thing again and again is boring. Showcasing only a few of your own videos on their own may turn your messages into something that ends up annoying people instead of attracting them. If you’re looking to keep things interesting, you don’t want to show the same thing over and over again.

When it comes to the other side of the coin, there isn’t necessarily such a thing as too many custom videos. The longer your list of content, the more you’re exposing people to your brand. If there is a downside to building an effective library of content, it’s the time and money that goes into producing it, and sometimes maintaining it. Unless you have a lot of both to invest in your TV, it can be difficult putting together something worthwhile.

You Don’t Need That Many Videos if You Have a Partner:
Consider It’s Relevant TV

If you’re interested in utilizing custom videos on your business TV, and what you have doesn’t fit your vision – It’s Relevant can help. We recommend creating a custom TV network that combines the videos you have – even if it’s only 1 or 2, with loads of other content to keep your visitors interested.

Our library of content features over half a million videos. So we’ve got you covered when it comes to bringing in the rest. If you have your own videos that feature your own brand, explore what It’s Relevant TV can do for your message:

It’s Relevant provides businesses with a living, breathing, TV network that is fully customizable and easy to control. Our platform delivers interesting, short-form content that draws people’s attention so they can see your messages playing alongside the videos. If there’s something you want visitors to walk away with after they leave your business, we can help you get that message across.

For more information please visit: http://www.itsrelevant.com

Marketing Inside Your Business: Broaden Your Marketing Horizon

Most marketing dollars are spent on “external marketing.” That is, marketing which is done physically outside your business. Having to market is necessary for any business – it allows you to advertise your brand, giving you the chance to bring in new customers, and remind old ones that you still exist. There are plenty of ways to get your message out and raise brand awareness, though they are often quite expensive…

Some of the Most Common External Marketing Techniques:
– Billboards ($3,000 – $30,000+)
– TV Commercials (Local: $200 – $1,500+ / National: $342,000+)
– Facebook Advertising ($7.19 @ 1000 CPM)
– Google AdWords (Avg: $1 – $2 per click / High: $50 per click)
– Newspaper Ads ($7.25 – $43.50)
– Bus Ads (Small: $150 – $600 / Large: $3,000 – $6,500)

A Less Expensive Alternative

If there is one downside to an external market solution, it is the high cost that comes with it – though advertising on platforms outside your business isn’t the only answer. Too few business owners recognize the potential to market inside  their businesses when such a solution can be both cost effective, and beneficial for drawing in more business – not from attracting new customers, but rather by getting older ones to return instead. In the end, the most important step is choosing which platform will carry your brand and message.

It’s Relevant TV is an Inexpensive Internal Marketing Solution

When it comes to market strategies there are two simple truths to consider. One; it’s more expensive to market outside of your business than it is to market inside it. And two; it’s easier to get an existing customer to come back than it is to get a new customer to visit for the first time. That’s where It’s Relevant TV shines.

It’s Relevant is a service that transforms business TVs into tools that not only allows you to market your brand, but improves visitor experience as well. The service gives your business access to ever-changing interesting short-form content that’s designed to draw the eye better than traditional signage. And while people are engaged, they are exposed to your brand and messages. It’s Relevant TV saves on the traditional marketing costs while using a more effective medium – your TV. It targets existing customers, getting them to come back more, and spend more.

For more information please visit: http://www.itsrelevant.com

Business Owners: Get More Mileage out of Your Videos

Does Your Business Have A Video?

More and more businesses are creating videos and seeing the value. Videos are a great way to demonstrate a product, detail a service, or introduce people to your staff. Videos can be time consuming to create, and expensive to make. While we have observed a growth in the number of businesses making videos, the majority of them fail to think about the next step: How do you get customers to see it?

We see the video process as having two parts: Production & Distribution. Production is the planning, shooting and editing of the video. Distribution is taking the finished video and putting it in front of people. While there has been a great increase in attention paid to the production, distribution is something many forget to focus on.

Where Are You Putting Your Finished Videos?

So where do your videos go? How do you get them seen? How do you measure the success of a video you’ve made? These are all questions you should ask yourself.

We’ve found that many business owners take a “Field of Dreams” approach to video distribution. The famous quote from the movie, “If you build it they will come”. If you build a great video and throw it on YouTube, you will soon find that your intended audience will not find it automatically.

It’s similar to printing fliers. Just because you’ve printed 100 fliers and have them stacked in a box, doesn’t mean people will seem them. You have to do the work to get those 100 fliers into 100 prime locations to reach your desired audience. Video works in much the same way. Even though you aren’t passing out physical videos, you do have to think about how to place them in front of people you want to see them. Youtube, your website, community pages etc. are all places you can start. We have found a primary space for these videos should be on TV in your business location(s).

Putting Your Videos on TV

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This doesn’t have to be your TV solution.

Having your videos on TV will draw more attention to them.  It will get them seen by customers that are more likely to act upon your messaging.

There are many ways you can get your videos onto TVs in your locations. We have details the top methods in this article: 3 Ways to put your videos on TV.

The problem with most display solutions is that they loop. Unless you have a large library of content at the ready, people are going to watch the same thing again and again with no break and nothing new. Maintenance and upkeep are also issues – often needing to brave a utility closet full of wires, re-load physical drives or USB sticks, or having to hire a specialist in order to update or fix what’s on the TV.

Making the Most out of Your Videos

Putting an easy-to-use system in place that will play your videos and mix them with other TV programming is key.  It’s Relevant TV takes the majority of the work away- providing your business with relevant TV programming, and a way to make the most out of your media.

It’s Relevant is a cable alternative that provides businesses a TV solution in the form of a living network of short-form content. IRTV’s library of videos is broken up into categories for you to choose from based on your customer’s interests, and gives you full control over what’s on your TV. The service provides compliments to your own videos as well as complete management of one or multiple TVs. IRTV tracks everything so you can know how many times each of your videos were displayed, along with specific timing and location.

The big difference between It’s Relevant TV and other solutions is in the content. IRTV provides interesting and entertaining content while inserting your own messages and real-time social media for people to see while engaged.

Visit itsrelevant.com to learn more about the easy-to-use and cost effective TV solution.

Beat the Snow: Manage Your Messaging on the Go

Wallpaper-white-21

Trying to manage a business is hard enough without weather getting in the way. If snow is in the forecast, and you take your first look outside to find the world looks like the picture above, chances are the last thing you want to do, or even should do, is go out driving in that winter wonderland.

But you’re a business owner. Or a manager who is responsible for your location, or locations. In the event of poor weather, conditions may prompt your business to change strategy, close, or reduce hours. Given the severity of the forecast, it’s entirely possible that loyal customers will nevertheless visit your business – unaware of the irregular hours. In lieu, and in anticipation of bad weather, business owners need to inform visitors of any changes. If driving is a bad idea, how does one manage?

A Tool to Manage Your Business

It’s Relevant TV features the ability to control the TVs in your business from your phone – from anywhere. There’s no need to dig out your car or brave icy roads when you’re able to send out messages from your phone for people to see on the TVs at your locations. Inform visitors of possible closings, irregular hours, or even reminders to travel safely on the roads.

Take a look at a message from our CEO below, demonstrating the system:

It’s Relevant TV works for any business setting with a TV. It is a tool that is less expensive than most cable subscriptions, improves visitor experience, generates more business, and allows you to get people engaged with your social media and excited about your brand. When it comes to what goes on the TV, It’s Relevant is the best option for businesses. Feel free to visit us on the web at itsrelevant.com to learn more about It’s Relevant.

Replace the DVD Player In Your Business

If you’re a business owner with a TV in your business, it goes without saying that at some point in time you sat down to consider what to have playing on it. Whether it’s basic cable, a DVD player or Netflix, an Amazon Firestick, or even a regular old USB drive with pictures and a slideshow, sometimes it’s time to revisit old tech and consider newer alternatives.

People say “Don’t fix what isn’t broken.” And this is true – no one should fritter away money on a whim. But at the same time, there’s a risk in the comfort of long standing familiarity. People who are happy with what they have seldom consider alternatives – less out of alternatives being better and more out of avoiding the hassle of change.

Out With The Old

It’s not unusual to want to get the most mileage out something, but it’s also important to recognize when something is worth revisiting. Even if it isn’t necessarily old. DVD players, services like Netflix, and external devices such as Amazon Firestick and USB Drives have broadened the options for ways you can put things on your TV.

DVD Players Are Outdated For Businesses

DVD players are great – at home. When it comes to DVD players in businesses, two common uses rise to the surface: DVDs, and looping slideshows. Regarding the former, playing a commercially available DVD, like a movie or TV show can result in a heavy fine. The reason is that even though you own the copy of the DVD, you don’t own the license to play it in public. The following article delves deeper into the risks involved when choosing to display content in your business without the rights: “Using Netflix in your Business, Don’t Put your Business at Risk!”

Legality aside, throwing a movie or the latest Disney Pixar flick up on the TV still isn’t that great of a solution. Feature-length movies can be as long as 90-120 minutes – built around characters and storytelling. Unless you’re waiting for a car to be serviced, there are few instances where putting something like a movie on for the enjoyment of visitors is going to be relevant. People don’t have the same focus to devote to a movie in a waiting room, restaurant or retailer as they do at home – and there’s no guarantee that people won’t arrive in the middle of story, or walk in on spoilers of a movie they were waiting to see. It just isn’t a good fit for businesses, and it carries the risk of disappointing visitors.

Movies aren’t the only thing that a DVD player is good for. Business owners who know that it’s illegal to show unlicensed videos, or don’t believe in playing videos in general, lean towards another option when it comes to what’s on their TVs – and that’s custom DVDs.

Custom DVDs & Slideshows Get Old Quick

It’s not uncommon for business owners to put together personal videos or collections of pictures for their TVs. While this alternative is certainly cheaper than basic cable, it isn’t without its flaws.

Custom videos loop constantly. Unless the business owner has a dedicated staff member with a lot of free time on their hands to put together a large library of content, people visiting are likely going to see the same things again and again. This can get boring, and depending on the setting in which people are waiting, the comfort of your visitors can have a large impact on their satisfaction and overall opinion of your business.

DVDs and USBs packed with videos and pictures plugged into your Smart TV lack a crutial level of customization. In order to update or make changes to either of those platforms, the devices need to be manually removed – and in the case of DVDs, new ones need to be made or switched out by hand. This is inconvenient, and in an age of innovative technology, shouldn’t be an option you have to settle for.

Another heavy loss at the cost of using custom DVDs or slideshows is the lack of live intergrations onto your TV. Features such as the local news, weather updates, and even recent posts from social media, aren’t able to be streamed and put where people are going to see it. So what else is there?

It’s Relevant TV is the Next Generation, Here Today

It’s Relevant TV is a custom TV service made for businesses. It gives you access to a vast library of short-form content to be played alongside your own videos to get people interested, and engaged. All of the content is licensed for public display, so you can avoid legal issues of playing commercial DVDs. Everything is divided into set categories for you to pick and choose from to keep the programming “relevant”.

The platform is easy to use and fully customizable – you can easily upload videos and images from your phone or computer straight to your TV. And best of all, it’s always fresh. Without you doing a thing, IRTV constantly changes the programming to keep it all interesting for your visitors.

Do away with the old, and embrace the new. It’s Relevant TV will provide your business with so much more than a DVD player can. IRTV is constantly evolving and provides business owners with the control they desire.