Creating a Business Ad Network Using TVs

Business ads are a great tool for, what else? Improving business. However having business ads is only half of the game. In order to get your time and money’s worth out of those ads, you need a platform for them to run on – you needs TVs. TVs let us get messaging across better, and faster than anything else out there – and it’s as simple as putting TVs up in public places and selling ads. This article will highlight a few things to consider when creating a business ad network.

Business Ad Network 101

Think of all the places you see ads these days. TV, radio stations, highways, on buses and billboards, in newspapers – even in front of YouTube videos. They’re everywhere.

How can you capitalize on this trend?

Leveraging ads in businesses is the fast-track to becoming reaching customers. Showcasing your ads inside a business gets visitors exposed to your brand, and more importantly, educates them on services they might not have been aware existed – services they’ll come back and take advantage of. It’s a win-win, and a great way to market your business.

Combining Digital Signage Software with your Business Ad Network

If you’re serious about building a business ad network, you need more than just ads for it to be effective. A signage system that loops the same ads again and again is no good, and could be harmful for your message. You need to pace it with content in between ads; doing so will make it look, and feel, like a real live television network. But you need content to do this, and licensing content is expensive. Fortunately, there’s a solution.

IRTV Can Power Your Business Ad Network

It’s Relevant TV brings the best in digital TV signage and waiting room TV software. With a network library of over half a million videos, your business ads can be uploaded and played alongside fun, and interesting content. IRTV’s videos are split into 40+ categories you pick and choose from – everything is fully customizable, and can be controlled through a digital signage app on your phone. From anywhere.

Plain as day – if no one is looking at the TV, no one can absorb your ad message. It’s Relevant gets visitors to look at the TV by mixing programming with your ads. When you combine those ads with IRTV’s content, you create a living network tailored to your business. One that’s designed to get people to come back more, and spend more.

Visit itsrelevant.com, and explore building your own television ad network.

 

Playing YouTube on your Waiting Room TV

Playing YouTube on your waiting room TV may seem like an easy, cost-effective solution for waiting room entertainment; but the ease of using YouTube comes with a price – one that too few business owners are aware of, and even fewer can afford. This article will highlight the top 3 risks of playing YouTube on your waiting room TV.

1. YouTube for your Waiting Room TV is Illegal

Perhaps the most important is understanding that playing YouTube in your waiting room is illegal. Showing YouTube videos in a public setting, or pulling videos from YouTube itself for your waiting room – without expressed consent or permission, violates YouTube’s Terms of Service. In the end, you can’t put YouTube on your waiting room TV for the same reasons you can’t play Netflix. It costs a lot more than most businesses are willing to spend in order to license content legally. In addition, some content owners don’t want to play their content inside of certain businesses and it’s their decision to make, they own it.

2. It Takes Money away from Content Producers

Content creators struggle to produce videos from the small amount of money YouTube ad revenue provides them. When those videos are played in a public setting, it’s effectively robbing them of monetization they need in order to keep producing.

Imagine a patient comes to visit you, individually, to learn more about a medical specialty you offer. You would charge each patient that comes in for a visit. If that patient took a recording of you giving advice without your permission, and shared it with others inside of another medical practice or business without giving you your rate, you would not approve. Displaying YouTube videos is much the same way. Videos licensed for public display or distribution are priced differently than ones made for private one-off viewing.

3. The Risk of “Related Videos”

If you’ve ever spent any length of time on YouTube, then you probably know how the site will autoplay “related videos” once a video is finished. Many YouTube videos are short. In fact, that’s part of their appeal as a waiting room TV solution. But what happens when those short videos are over?

A new video can be played. Automatically.

Once a video is done playing, or you’ve reached the end of a selected playlist – if your screen doesn’t get stuck on a frozen menu, YouTube will automatically select the next video for you. In those cases, you’re not in control of what plays next. What comes after, however related, may be inappropriate or graphic for your visitors. Why risk it?

The Safer Solution:
IRTV for your Waiting Room TV

It’s Relevant TV is a television network designed with waiting rooms in mind. It combines the best aspects of TV and digital signage; transforming your TV into a tool that will improve visitor experience, and help increase monthly revenue.  Some of the world’s top TV networks as well as interesting YouTubers make their content available to IRTV through licensing agreements. This means you will have a whole host of great videos without the risks.

Compared to other waiting room TV software, nothing comes close to the control and customization IRTV gives users. Pick the types of programming you want, and automatically filter out the things you don’t. You also have the added benefit of being able to mix in your own videos and messages throughout.

You can learn more about It’s Relevant at itsrelevant.com.

Business Owners: Putting Your Own Custom Videos On Your TV

Putting your own custom videos on the TV is a great way to improve your business. If you read the article: Top 3 Ways to Put Custom Videos on Your TV, then you understand the reasons why It’s Relevant TV has become the go-to for businesses looking for ways to put their own videos on TV.

If you haven’t seen it, keep reading. This article will talk about pros and cons of putting your own custom videos on your screen, and how you can make the most out of them, and your TV.

The Pros of Having Your Own Custom Videos

1. You Have Control: When you’re running your own content on your TV, you’re in control of what comes on. Whether it’s videos or a slideshow of pictures, visitors aren’t going to see anything except what you want them to see. When you decide what’s on, you also choose what’s off. You can keep repetitive news reports, fires, stabbings, explicit language or adult situations off of your TV.

2. It’s Your Brand: Videos that you produce, or videos that you pay to have produced, belong to you. It’s your brand, it’s your image, and it’s whatever message you want to get across to people visiting your business. Custom videos are also a great way to feature spotlights on staff, or experts in your field with relevant things to share. When it comes from you, you are the authority.

3. It’s Unique: By putting together your own custom content, you’re making something unique for your business’ visitors to experience. The right video and personal message can make all the difference when it comes to first impressions, a memorable experience, and how well you compare to competitors.

The Cons of Having Your Own Custom Videos

1. Shallow Library of Content: Custom videos are only really effective when you have enough of them. People get tired, or even annoyoed, when they see the same videos looping again and again. Having too few videos makes for a bad visitor experience, and can lead to a bad impression of your business/brand overall.

2. Boring / Uninteresting Content: People look to TVs in businesses to help pass the time, so it helps to have things on the TV that will interest them or put them in a good mood. Having just your own custom videos might be off-putting to some people. If visitors are only seeing your messaging and brand when they look at the TV, you risk overexposure. It’s a good idea to have a balance of content you want visitors to see, and content they want to see.

3. The Cost: Ditching a monthly cable bill and replacing it with a library of personal content definitely saves you money in the long run, but unless you have a vast library of content at the ready, the cost of producing your own personal videos may require a large up-front investment.

Mix Your Own Custom Videos With It’s Relevant TV

It’s Relevant TV creates custom TV networks for businesses. It combines the best aspects of television and digital signage. IRTV delivers content that is interesting, engaging, and helps get your messaging across. Your own custom content is intermixed with a library of half a million videos – presenting  visitors with your messaging in a way that makes them receptive to what you want them to see.

With It’s Relevant, there’s no cost beyond the subscription fee which is often less than the cost of cable. There’s no need to break your bank on production costs in order to build up a library of content. You can mix one or many videos with IRTV’s library of content, keeping however many videos you have fresh.

The goal with any custom content is to get people to notice your messaging so they come back more, and spend more. It’s Relevant TV offers a demo of the platform so we suggest scheduling an appointment to see if it fits your needs.

Business Advertising: Make Your Marketing Dollars Count

When it comes to the game of business advertising, finding the best way to make your marketing dollars count is tricky. Between commercials on TV, ads on social media, highway billboards, newspapers, or the sides of buses – there’s no shortage of advertising options. This article will explore some of those options, while looking at just how much you can expect to spend, and what you’ll get back in return.

Business Advertising Options:

The following is a closer look at the examples listed above – which are among the more common mediums businesses use to market. The fees can add up quickly:

– TV Commercials: (Local: $50 – $1,500+ / National: $342,000+ per ad)
– Facebook Advertising: ($7.19 @ 1000 per thousand impressions)
– Google AdWords: (Avg: $1 – $2 per click / High: $50 per click)
– Billboards: ($3,000 – $30,000+ per month)
– Local Newspaper Ads: ($7.25 – $43.50 per week)
– Bus Ads: (Small: $150 – $600 / Large: $3,000 – $6,500 per month)

Settling on an option that’s right for you depends on who you’re trying to reach, and how much you’re willing to spend. There’s no one right answer. Business advertising is like that. But you have a choice – find what works for you and your business. Trial and error are the parents of experience.

Find ways to measure your success. Add in promotional codes, or keywords that people use when they shop or use your services. These are things that you can track back to the individual ad platforms you are using. As you discover what works for you do more of it.

Making Your Marketing Dollars Count

Looking at all of the methods posted above, you could pay a lot to get your brand where people will notice it. But does that guarantee it will get people to actually visit your business? The short answer is no. It doesn’t. Making your marketing dollars count means getting more back than you put forward. It also means avoiding slip-ups like in the picture below:

Don't let this be your ad.
We saw this on the way to lunch the other day. Do you think the advertiser knows that their ad has been covered by the bus’s vent? Don’t let this be your ad.

Advertising Inside Costs Less and Gives You Longer Impressions

An alternative to marketing outside your business, is marketing inside of it. The logic of advertising to people already inside your business can sometimes go over people’s heads. The general idea is that it’s easier to give visitors a reason to come back than it is to convince them to visit for the first time.

On top of that, you want to have enough time to deliver your message. Just think about it. How long can someone actually look at a billboard for? If you are driving you probably only have 3-4 seconds. This is why advertising in your own space is great. While you have someone visiting your physical location, you have a longer period of time to educate them about your business than you would on a billboard or TV ad outside.

There are lots of ways to take advantage of this. Mounting posters, printing brochures, and having staff talk to people all do a decent job of getting some messaging across. When it comes to effective internal marketing there’s one option that really stands out… Using your TV!

It’s Relevant TV For Your Business Advertising

It’s Relevant TV, is TV designed with businesses in mind. Focused on customer retention over customer acquisition, It’s Relevant is an alternative to cable that gets visitors to come back more, and spend more. The TV platform features ad space to get your messaging across to visitors, and  the short-form, family-friendly content gets people watching. Once they are watching they are engaged longer to see your messaging.

It’s Relevant TV combines the best aspects of digital signage and TV. Why limit yourself to external advertising when you can pay less and get more by adding It’s Relevant to your mix? That’s business advertising done right, and marketing dollars well spent.

 

What is “Infotainment”? How can it help my business?

Plain and simple, “infotainment” is a term in television that combines the words information, and entertainmentInformation + Entertainment = Infotainment. Infotainment is designed to both entertain and inform viewers as they watch.

TV solutions that include infotainment are popular choices for waiting rooms. They’re popular choices for lounges. And they’re just as popular in lobbies as well. The programming is typically chosen to give visitors something to occupy them while they wait. It’s more interesting than digital signage, and safer to display than cable TV. As time goes on, more and more businesses are looking to add infotainment on their screens.

Where Can I Find Infotainment for My Business or Waiting Room?

A lot of people start by searching on the internet for interesting content to display in their businesses. Unfortunately the vast majority of video content found on the net, on YouTube, or inside of Hulu or Netflix is not licensed for commercial use. That is, you can’t simply just grab some fun videos off of the internet and throw them on TV in your business. You physically can, but could find yourself in some serious legal trouble. It’s not worth it.

It’s Relevant TV has one of the largest collections of infotainment videos licensed for public and commercial display. IRTV takes care of all of the contracts and licensing fees on behalf of the businesses that use them. In addition to the content that they provide, they also provide a full-customizable display system that does the job of combining the programs with your business’s own videos and messages. You can find out more about this solution by visiting: http://www.itsrelevant.com

Reasons to Switch Off Cable

Cable TV business subscriptions are licensed for commercial displays. And while cable TV has it’s place in the home, it’s not a great fit for businesses. The television shows you see featured on cable networks aren’t made for businesses in mind, they’re made for home settings where people sit down to watch the shows they select for a period of time. In public businesses and medical offcies, the visitors neither have the time or control to watch what they want.

When you’re in a waiting room you’re doing one thing – waiting; and while familiar TV shows and programming can work as a fair distraction if they are picked carefully, cable TV really doesn’t cut it. Just think, hundreds of channels with 20-50 programs per day per channel. It’s impossible to make everyone happy staying on just one station. It’s also impossible to filter out the programming that is coming from a cable or satellite provider. With solutions like It’s Relevant TV you can utilize the infotainment they provide, while keeping strong filters and control over what appears on your screens.

 

 

Business Marketing: Top 3 Mistakes Business Owners Make With Their TV

Business marketing is a fickle thing. Between all the tools, platforms, and ways to get your messaging across, too few realize the potential of their TVs; and those that do are at risk of a few common mistakes. This article tackles the top 3 mistakes business owners are prone to making when it comes to their TVs.

1. Using Netflix, Hulu, and DVDs

The growing number of business owners who put recorded movies or shows on their TVs without realizing the risk is at the top of the list. Netflix, Hulu, DVDs, and streaming services are not for commercial use – meaning you cannot play them in your business without being at risk for heavy fines. The people who own the rights to that media take licensing very seriously. You can read more about Netflix-like licensing rights in the following article: Using Netflix: Don’t Put Your Business At Risk.

Legality aside, feature-length films and TV shows don’t compliment business settings. Long-form anything isn’t ideal for waiting rooms, bars, restaurants, or medical offices; they’re for home settings. Furthermore, they do nothing to help your business marketing, brand, or bottom line, when just a TV could be used to improve all 3.

2. Cable Subscriptions

Running cable in your business follows the same classic blunder of running services like Netflix or Hulu – the content just isn’t ideal for business settings. While legal, cable television is a moneypit many fall into. You pay an increasingly costly cable bill each month to put something on the TV that brings nothing back to your business.

In addition to being a growing expense, cable invites competitors into your business. You have no control over commercial ads from competing brands showing up on your screen for visitors to see while they’re in your business. A well-placed ad at the right time could turn a regular customer over to a new brand, taking them away form your business. In the end, what’s worse is that you’re paying for all of this to happen.

Cable is great at home, not so much in your business.

3. Dry/Uninteresting Content

Owners who recognize the potential for their TVs to be effective business marketing tools are free of the costs and problems that usually come with cable. But without cable or a streaming service, where will they get interesting content from? Custom videos or looping displays aren’t without their own drawbacks. They run the risk of their content either being too boring, repetitive, or even gross/graphic in some cases.

Boring Content: We all know what boring content is, and how it makes us feel. For TV it’s videos and messaging that people either aren’t interested in, or isn’t enticing enough to get their attention. Back-to-back videos of your brand, specials, or things you want people to see might be perceived as annoying, causing visitors to tune out your message.

Repetitive Content: Looping displays that show the same videos over and over again is a good way to turn people away from your message. Unless your library of content has enough videos, visitors will see the same thing on repeat – increasing the chances for a bad experience. Looping video displays are a poor business marketing strategy for locations with folks spending more than a few seconds in front of the TV.

Gross/Graphic Content: This point, however relevant in a general sense, most often applies to businesses in the medical industry. Videos or informative pieces on the body, illnesses, or intense surgical procedures are usually the last thing people want to see while waiting. Apart from being unsettling, it can foster a bad impression of your brand and affect what people think of your business. Put something on the TV that will interest people and reduce anxiety.

It’s Relevant TV For Your Business Marketing

It’s Relevant TV is a television network designed with businesses in mind. Featuring a library of over half a million videos, all of our content is interesting, family-friendly, and licensed. Nexflix and Hulu’s licensing doesn’t allow you to play their videos in public – ours does.

Compared to other TV solutions, It’s Relevant is less expensive than most other cable packages. Clients who take advantage of It’s Relevant not only save money on their monthy cable bill, but the business it helps draw in pays for the service itself and more. When people ask how It’s Relevant can help their business, it all comes down to a few simple points:

1. Repeat Business: It’s Relevant recognizes that it’s easier to get old customers to come back than it is to get new ones to visit for the first time. Our platform features your brand, messages, and anything you want people to see while our interesting content draws their attention and puts them in a good mood. We give them a reason to look at your TV so we can inform them on your services, and you give them a reason to come back.

2. Get Your Message Across: It’s what we do. By mixing your own custom videos and signage with our TV content we find a great balance. By combining your brand/messaging, and our content it makes for a platform that people will notice and walk away from informed.

3. Return on Investment: Briefly hinted at up above, It’s Relevant TV provides a strong ROI. Focusing on customer retention, our service gets people coming back more, and spending more – improving your business, and your bottom line. Check out the link to our: ROI calculator and see how It’s Relevant can help improve your business.

 

Netflix For Businesses: Finding A Netflix-Like Service For Commercial Use

Finding a Netflix-like service licensed for commercial use is a challenge that a lot of business owners face. All too often business owners will set up Netflix on their business TV without realizing, or in some cases not caring, that doing so is in violation of Netflix’s Terms & Conditions. The actual cost of licensing a movie or TV show can range from hundreds to thousands of dollars – which is far more than most businesses are able to set aside for their TV budget.

Netflix isn’t licensed for commercial use; so can you show Netflix in public? The short answer is no.

The Draw of Netflix-Like Services

The variety of movies and TV shows available on Netflix, mixed with welcoming atmosphere it generates, simply can’t be beat. So much so that people will break the law in order to play popular movies on their TV and hope no one finds out – it isn’t worth putting your business at risk. Legality aside, it’s not hard to see why a service like Netflix is something business owners gravitate towards. Below is a short list of luxuries people look for in Netflix-like streaming services:

1. Content: Popular movies and TV shows that people recognize or watch at home are familiar, help pass the time when waiting, and reduce anxiety in cases like medical offices. Having thousands of videos to pick from beats putting your own library of content together.

2. Pricing: Not counting Netflix’s rate of $10/month, which is a literal steal and not a rate that includes commercial use, a lot of streaming services and TV display packages are less expensive than the cost of cable – saving business owners money in the long run.

3. Investment: The idea, or hope, of getting a worthwhile return from something that costs money is a sound sentiment. Whether it’s more revenue, more business, or even positive reviews – getting a lot without spending a lot is always nice. Who doesn’t appreciate a good investment?

Movies & Long-Form TV Shows Aren’t the Best for Businesses

Netflix-like streaming services may seem like the ideal thing to throw on a TV, but there’s one fact to consider. By and large, cable, and other TV packages, are designed with a home setting in mind. The shows may be familiar to visitors but people aren’t at a business or office to watch 30+ minutes of a TV show.

It’s Relevant TV is Netflix For Business

It’s Relevant TV is a platform with a lot of advantages. The service, designed with customer retention in mind, gives users control and comes with all the features business owners look for in a TV solution, and more:

1. Content: It’s Relevant TV’s content comes from a library of over half a million videos spread across 40 categories. All of that content is short-form, family-friendly, and changes often giving you more opportunities to engage your visitors.

2. Pricing: It’s Relevant TV is less expensive than what most businesses are already paying for cable or TV displays.

3. Investment: It’s Relevant TV isn’t an expense. Clients that use It’s Relevant end up bringing in more monthly revenue from increased business. The following link leads to an ROI Calculator that shows how much more revenue It’s Relevant TV can help bring in per month: IRTV ROI Calculator.

4. Social Media Followership: It’s Relevant TV is able to link directly with a business’s social media accounts. Recent posts from Facebook, Twitter, and Instagram can be pulled onto the TV for people to see. Sharing the most recent posts gives visitors more reasons to follow, and encourages them to get more engaged the your brand.

5. Digital Messaging & Informing Visitors: It’s Relevant TV is designed to get visitors informed services they might not have been aware of – educating them on reasons to come back more, and spend more. It’s Relevant features free adspace on the side for business owners to utilize, allowing them to get their messages across while people are engaged with our content.

It’s Relevant combines the TV shows people enjoy watching, but allows for more control and more promotion. Visit: www.itsrelevant.com for more information.

Do I Have Enough Videos to Display on a TV in my Business?

Good question. If you’re a business owner looking to do more with your TV, then chances are you’ve seen the value of using custom videos to showcase your brand. Swapping out cable for something with a little more personal touch can be a great investment if done correctly. If you’re looking for an alternative to cable, check out It’s Relevant TV.

Getting the Most Out of Your Custom Videos

The first step towards making a successful business TV is content. Whether it’s content that you paid someone to make for you or content that you put together yourself, the videos that play are the bread and butter of your business TV.

But how many videos is too little, or too much?

Having too few custom videos gets repetitive – looping the same thing again and again is boring. Showcasing only a few of your own videos on their own may turn your messages into something that ends up annoying people instead of attracting them. If you’re looking to keep things interesting, you don’t want to show the same thing over and over again.

When it comes to the other side of the coin, there isn’t necessarily such a thing as too many custom videos. The longer your list of content, the more you’re exposing people to your brand. If there is a downside to building an effective library of content, it’s the time and money that goes into producing it, and sometimes maintaining it. Unless you have a lot of both to invest in your TV, it can be difficult putting together something worthwhile.

You Don’t Need That Many Videos if You Have a Partner:
Consider It’s Relevant TV

If you’re interested in utilizing custom videos on your business TV, and what you have doesn’t fit your vision – It’s Relevant can help. We recommend creating a custom TV network that combines the videos you have – even if it’s only 1 or 2, with loads of other content to keep your visitors interested.

Our library of content features over half a million videos. So we’ve got you covered when it comes to bringing in the rest. If you have your own videos that feature your own brand, explore what It’s Relevant TV can do for your message:

It’s Relevant provides businesses with a living, breathing, TV network that is fully customizable and easy to control. Our platform delivers interesting, short-form content that draws people’s attention so they can see your messages playing alongside the videos. If there’s something you want visitors to walk away with after they leave your business, we can help you get that message across.

For more information please visit: http://www.itsrelevant.com

Marketing Inside Your Business: Broaden Your Marketing Horizon

Most marketing dollars are spent on “external marketing.” That is, marketing which is done physically outside your business. Having to market is necessary for any business – it allows you to advertise your brand, giving you the chance to bring in new customers, and remind old ones that you still exist. There are plenty of ways to get your message out and raise brand awareness, though they are often quite expensive…

Some of the Most Common External Marketing Techniques:
– Billboards ($3,000 – $30,000+)
– TV Commercials (Local: $200 – $1,500+ / National: $342,000+)
– Facebook Advertising ($7.19 @ 1000 CPM)
– Google AdWords (Avg: $1 – $2 per click / High: $50 per click)
– Newspaper Ads ($7.25 – $43.50)
– Bus Ads (Small: $150 – $600 / Large: $3,000 – $6,500)

A Less Expensive Alternative

If there is one downside to an external market solution, it is the high cost that comes with it – though advertising on platforms outside your business isn’t the only answer. Too few business owners recognize the potential to market inside  their businesses when such a solution can be both cost effective, and beneficial for drawing in more business – not from attracting new customers, but rather by getting older ones to return instead. In the end, the most important step is choosing which platform will carry your brand and message.

It’s Relevant TV is an Inexpensive Internal Marketing Solution

When it comes to market strategies there are two simple truths to consider. One; it’s more expensive to market outside of your business than it is to market inside it. And two; it’s easier to get an existing customer to come back than it is to get a new customer to visit for the first time. That’s where It’s Relevant TV shines.

It’s Relevant is a service that transforms business TVs into tools that not only allows you to market your brand, but improves visitor experience as well. The service gives your business access to ever-changing interesting short-form content that’s designed to draw the eye better than traditional signage. And while people are engaged, they are exposed to your brand and messages. It’s Relevant TV saves on the traditional marketing costs while using a more effective medium – your TV. It targets existing customers, getting them to come back more, and spend more.

For more information please visit: http://www.itsrelevant.com

Business Owners: Get More Mileage out of Your Videos

Does Your Business Have A Video?

More and more businesses are creating videos and seeing the value. Videos are a great way to demonstrate a product, detail a service, or introduce people to your staff. Videos can be time consuming to create, and expensive to make. While we have observed a growth in the number of businesses making videos, the majority of them fail to think about the next step: How do you get customers to see it?

We see the video process as having two parts: Production & Distribution. Production is the planning, shooting and editing of the video. Distribution is taking the finished video and putting it in front of people. While there has been a great increase in attention paid to the production, distribution is something many forget to focus on.

Where Are You Putting Your Finished Videos?

So where do your videos go? How do you get them seen? How do you measure the success of a video you’ve made? These are all questions you should ask yourself.

We’ve found that many business owners take a “Field of Dreams” approach to video distribution. The famous quote from the movie, “If you build it they will come”. If you build a great video and throw it on YouTube, you will soon find that your intended audience will not find it automatically.

It’s similar to printing fliers. Just because you’ve printed 100 fliers and have them stacked in a box, doesn’t mean people will seem them. You have to do the work to get those 100 fliers into 100 prime locations to reach your desired audience. Video works in much the same way. Even though you aren’t passing out physical videos, you do have to think about how to place them in front of people you want to see them. Youtube, your website, community pages etc. are all places you can start. We have found a primary space for these videos should be on TV in your business location(s).

Putting Your Videos on TV

download
This doesn’t have to be your TV solution.

Having your videos on TV will draw more attention to them.  It will get them seen by customers that are more likely to act upon your messaging.

There are many ways you can get your videos onto TVs in your locations. We have details the top methods in this article: 3 Ways to put your videos on TV.

The problem with most display solutions is that they loop. Unless you have a large library of content at the ready, people are going to watch the same thing again and again with no break and nothing new. Maintenance and upkeep are also issues – often needing to brave a utility closet full of wires, re-load physical drives or USB sticks, or having to hire a specialist in order to update or fix what’s on the TV.

Making the Most out of Your Videos

Putting an easy-to-use system in place that will play your videos and mix them with other TV programming is key.  It’s Relevant TV takes the majority of the work away- providing your business with relevant TV programming, and a way to make the most out of your media.

It’s Relevant is a cable alternative that provides businesses a TV solution in the form of a living network of short-form content. IRTV’s library of videos is broken up into categories for you to choose from based on your customer’s interests, and gives you full control over what’s on your TV. The service provides compliments to your own videos as well as complete management of one or multiple TVs. IRTV tracks everything so you can know how many times each of your videos were displayed, along with specific timing and location.

The big difference between It’s Relevant TV and other solutions is in the content. IRTV provides interesting and entertaining content while inserting your own messages and real-time social media for people to see while engaged.

Visit itsrelevant.com to learn more about the easy-to-use and cost effective TV solution.