Top 5 Ways to Maximize Working From Home During Coronavirus

The coronavirus has a lot of companies and businesses working from home in an effort to combat exposure; however, not everyone was prepared to do so. Business owners without a contingency plan are quickly discovering the challenges of working from a home office regularly. Normally that might not be so difficult, however when your whole staff is forced to do the same, that’s when things get complicated.

Fortunately, there are ways to plan ahead.

During this time, it’s important to remind yourself that things will be back to normal, eventually. But until then, be a step up- by stepping up; plan ahead, and keep the following 5 tips for maximizing work-from-home effectiveness in mind.

Tip#1: Strategize a Way to Communicate with your Customers & Visitors For Reopening

The lights may be off, and your doors closed, but you still have visitors, clients, and/or loyal customers who should be kept up-to-date and informed of news regarding your business.

Communicating with your visitors- and employees, as well, will be more important than ever before.

The coronavirus is not likely to disappear overnight. Even as businesses start to reopen, it won’t be without a number of precautions, and preventative measures in regards to public health safety. Once people start coming back to your business, they will want to know what measures you’re taking in order to keep them safe. Mass emails and social media is an okay place to start; however, your customers are likely to get emails from every business to the point where they’re ignored. Additionally, the folly of social media is that not everyone follows you, and therefore isn’t the most reliable way of getting this sort of message across.

Not when tools like It’s Relevant TV exist to communicate important messaging to your visitors and employees.

Putting your important messages on your business’ TV is the best way to get it noticed by everyone in your business. Investing some time into coming up with a solution for this while you’re working from home should be priority #1. For more information about getting started with a custom TV network, start your search here.

Tip#2: Build a Workspace with Minimal Distractions

If you’re not used to working at home, it doesn’t take much. Whether it’s a desk in the corner, the kitchen table, or even a well-placed tray in front of a comfy couch; if it supports your computer, and your phone is handy, it’s enough if you can get work done. However- home office or makeshift workspace, minimizing distractions is paramount to staying on top of things.

Working at home; the temptation to relax, or procrastinate, can be very real. In order to avoid falling behind on important tasks, you should:

1.) Dress as if you were going to the office.

2.) Reduce auditory distractions: i.e. TV, videos, etc.

3.) Hang a sign on your door if you’re living with others, or communicate that you have to work hard, and focus, between during your normal (or adjusted) business hours.

Tip#3: Communicate with your Team & Employees Regularly

Communicating with your team members and/or employees is essential to staying on top of work during this coronavirus outbreak. Working from home, it’s easy to get distracted; the same goes for your employees. The best way to ensure that work is getting done is through regular scheduled check-ins, or team-updates.

The solution can be as simple as a group chat.

Setting up a group chat on messenger, or requesting daily, weekly, or even bi-weekly status reports is an effective way to keep employees mindful of their pacing, and incentivizes them to create progress goals. Be prepared for bumps in the road, especially for employees who aren’t used to working remotely. Communication is the key to both preventing, and working out problems.

Tip#4: Face-to-Face Video Meetings

“We human beings are social beings.” -Dalai Lama

Naturally, one of the downsides to working from home is the lack of social interaction. We thrive on it; some, more than others. With social-distancing in effect, most-all telecommuniction is being done via phone, email, and text messages. You might be thinking to yourself: “How is this any different than before?” We take for granted how many human faces we see in a day until we’re limiting contact.

Seeing a face is good for soul.

Consider using services such as Apple’s Facetime, or Zoom.US to get a healthy dose of human element. Hosting meetings via video chat is a great way to simulate the feeling that you’re all in the same place together. It’s more meaningful, and has a lot more heart than text, or emails.

Tip#5: Keep Morale Up Working From Home

Worker morale is a vital part to any thriving business. At a time when businesses are closing left and right, and and many Americans are working from home; there’s a million reasons morale could be suffering. It’s a good practice for business owners, or those who are managing teams, to take a few minutes out of the day to chat casually with your fellow workers and team members. Ask how they’re doing, share your own stories, or even share videos with them to lift their spirits.

Everything from a “4:00 Tea/Coffee Casual” where everyone sits down at the end of the day with something hot, and shows off their fun mugs, to designating a color for everyone to wear for the next video meeting can be enough to raise spirits and bring everyone together.

How to Keep Your Restaurant Open During the Coronavirus Outbreak

The coronavirus outbreak is hitting restaurants hard. In the midst of a pandemic where people are being advised to self-quarentine, limit contact with others, and avoid going out in general; a industry that mostly thrives on people sitting down and eating in public is understandably affected. With stories in the news about businesses closing each day, figuring out how to keep your restaurant open during the outbreak might seem like a challenge. First thing’s first:

“Don’t Panic.” -Douglas Adams

The following article will explore some of the ways that restaurants are managing to stay afloat despite the rising panic.

Step 1: Switch Off the News in your Restaurant

If you have the news playing in your restaurant, turn it off. Currently, the news is roughly 90+% coronavirus stories. Choosing to have the news playing is likely doing more harm than good for your restaurant for reasons you can read more about in this article.

Generating business at this time is hard enough without your TV reminding customers that they’re at risk for contracting COVID-19 by going outside. Switching off the news is the first, and easiest step you can take towards making your restaurant more welcoming to customers who are concerned about the virus. Click here for ideas for what to put on your TV instead.

Step 2: Combat Coronavirus Fears With Good Practices

Thoroughly sanitize tables, counters, touchpads, and doors.

Fight fears about the coronavirus outbreak and make sure everything is 100% clean 100% of the time. Each day, more and more people are electing to stay at home; which means less and less people eating out at restaurants. If a customer visits your restaurant and feels comfortable with the cleanliness in spite of recent events; chances are they might come back.

Not everyone is sitting on a stockpile of food.

Because of that, you can count on many Americans relying on the food industry to keep them fed. Those individuals are going to be on the lookout for a place they feel confident getting food from regularly. Show your visitors that you’re making an effort to keep things clean and you’ll be their go-to for food. Bonus points if they tell their friends and family that your restaurant is safe!

Step 3: Promote Mobile Order & Delivery Options

Customers are less likely to be dining in at restaurants in order to minimize exposure and limit contact with others. In some cases local governments will not even allow for sit downs to happen. Because of this, you’re more likely to see customers opting for carry-out, or delivery. Your restaurant can still thrive by providing easy ways for people to order, pick up, or get their food delivered while retaining social distancing.

The trick is communicating with your customers.

Encouraging your customers to order food online is easier said than done. Statistically speaking, the easiest way to get your customer’s attention is through the TV. People notice messaging on the TV like you’re noticing this boldface text now. It draws they eye, and simply allows the message to be received easier. Customers will be grateful for the convenience, and you’ll have a better time keeping your restaurant open during the coronavirus outbreak.

Click here for more information on putting important messaging and promotions on your restaurant’s TV.

Top 5 Risks of Coronavirus News in Your Business

Is coronavirus news impacting your business?

The TV in your business may be doing more harm than good for you, your visitors, and your employees given what’s happening around the world. Because of the fear and panic being caused by coverage, now more than ever businesses should be looking into cable TV replacements, or considering news alternatives for their TV solution. Listed below are 5 reasons why you, as a business owner, should be thinking about what’s on your TV right now.

Learn more about COVID-free TV!

1.) Coronavirus News Scares People

Coverage on the virus, however informative, is unsettling to people who are sitting down to eat at a restaurant, or are in a waiting room. When the whole country is on the edge of their seats watching others are in a panic on the TV, people start to notice every little cough, every sneeze, or anytime someone clears their throat; suddenly, they start to become anxious and uncomfortable.

Your business’ TV shouldn’t contribute to your visitors’ anxiety.

Awareness of COVID-19 is essential to preventing the spread of the virus; but at this point, just about everyone already knows the risk, and knows what to do in order to minimize their exposure. Yet in spite of that, people are still going out and visiting businesses for one reason or another. Whether they’re looking for comfort in food, or they have a scheduled appointment to keep; the last thing you want is your TV making life stressful for your visitors.

What’s the answer?

The best thing you can do for your visitors is to turn off the news; or better yet, find a cable TV replacement for your business.

2.) Corona Coverage Might Highlight A “Lack of Preparedness” in your Business

A friendly reminder to wash your hands, avoid touching your face, and always cover your mouth when coughing or sneezing!

The public’s responsibility when it comes to staying safe and healthy is fairly straightforward, but what about businesses? If you’re a business owner, or you manage a business, you’ve no doubt spent time these last few weeks “corona-proofing“ your location to the best of your ability.

But is what you’re doing enough?

In truth, you could be taking every necessary precaution in order to combat the virus from wiping down counters every 2 minutes to offering free hand sanitizer; but out of nowhere, there’s a news story about how local businesses are disinfecting not only counters, but things like touchpads and doorknobs as well and have multiple sanitizer dispensers. Not only that, the story could show the lengths many businesses are going to communicate with visitors about good, healthy practices.

The last thing you want is for your business to seem like it isn’t doing enough because of a story on the news. Allowing your visitors to see these kinds of stories while they’re eating, or waiting, is a surefire way to discourage them.

3.) Coronavirus News Affects Your Employees

“Businesses left and right are closing amidst a growing number of confirmed cases the the local area…”

Visitors aren’t the only ones that are affected by coronavirus news on your TV. News coverage featuring buildings with CLOSED signs, images of dim, vacant restaurants, and interviews with workers expressing their fears about employment in the coming crisis are being shown on the TV; when those stories are being played in your business, it can be very stressful and concerning for your workers.

Seeing businesses closing on TV is harmful to worker morale.

Business, in general, is slow thanks to COVID-19. Couple that with the aforementioned news story, and your employees will wonder whether or not they’re going to be out of a job. As a result, productivity might suffer, workers might become less focused; which opens the doors to number of new problems. Consider putting something better on the TV and get rid of the coverage that’s harming your business.

4.) Bad News = Bad Vibes

Simply put, bad news creates a bad atmosphere. This has always been the case; graphic, or unsettling news stories ruin meals if you’re at a restaurant, and makes waiting uncomfortable if you’re in a medical office. However now, that same news channel is covering stories on a virus that’s spreading across the globe; you don’t want the bad vibes generated by coronavirus news to be associated with your business.

It’s time to do something. COVID-free TV is better for businesses.

The quick-fix is to simply change the channel; or better yet, shut off the TV, especially when the news is as risky for your business as it is right now. However neither option is a longterm solution. Changing the channel only changes the type of problem you have; you’re not in control of what comes on the TV. Shutting the TV off eliminates the risk, but you’re left with a blank screen that makes your business look like something is missing. Replacing cable with a custom TV network gives you control, and blocks out bad news coverage. Click here if you’re interested in learning more about a customized television for your business.

5.) Coronavirus News is Bad for Repeat Business

Visitors watching news coverage on the virus in your business might very well choose to stay home the next time they would have gone out. For many people, what they see on TV can lead them to lean towards “better safe than sorry.” Keeping your business open during the coronavirus outbreak is hard enough without your TV working against you.

Preparing Your Business for the Future

It doesn’t take a pandemic to see why cable TV is unfit for businesses.

Or perhaps it does? The impact of COVID-19’s coverage should be a wake-up call for business owners. Today it’s the coronavirus, tomorrow it’s the next nationwide, or worldwide catastrophe; neither of which is beneficial to your business. Take action against cable, and take control of your TV.

How to Communicate With Your Patients About Coronavirus (COVID-19)

News coverage on the coronavirus is everywhere; on TV, social media, the radio- you’re even getting mass emails from your favorite retailers and restaurants advising you to be cautious.

In the midst of all of these efforts to inform the public on ways to stay safe and healthy, what is the best way to communicate with your patients about preventing the spread of the virus? This article is all about exploring an alternative, and very effective way of getting your message across.

The Best Platform for your Messaging is your Waiting Room TV

The TV in your waiting room is the best platform for your health & safety tips regarding the coronavirus. Why? Because patients always notice the television. We’re naturally predisposed to look at TVs everywhere we go; whether it’s at home, at a restaurant, or in a waiting room- if it’s there, the eye will find it. Therefore, the best- most effective way to deliver your messaging is by putting it on the TV.

TV News Coverage on the Coronavirus is NOT a fit for your Waiting Room TV

Unfiltered news segments covering the virus can do more harm than good for your patients. While they can be informative, repeating stories can make your patients feel anxious, or uncomfortable. The world is facing a serious pandemic that nations are working very hard to contain; everyone knows this. People don’t need to be reminded 24/7 at this point, especially while they’re waiting to see a doctor.

It’s unnecessary stress for your patients!

Is awareness of the coronavirus important? Absolutely. However, more important than being reminded of the fact that the virus exists, are the ways in which your patients can prevent the spread of infection. Gently reminding visitors to wash their hands thoroughly, and to avoid touching their eyes, mouth, and face in general are not only more effective when it comes to combating COVID-19; it does so without any drama, or the threat of an impending doom.

Virus or no, a personalized approach to patient education and engagement is the best thing you can do for your waiting room TV. However, having a thoughtful message isn’t enough. You need a way to ensure that the messaging will be seen by your visitors.

COVID-free TV is the way to go.

It’s Relevant TV: The Best Way to Deliver Important Messaging to your Patients

It’s Relevant TV is a custom TV network that is available to medical offices; one that transforms waiting room TVs into powerful communication tools. Designed with waiting rooms in mind, It’s Relevant features over half a million licensed videos that visitors genuinely enjoy watching; removing otherwise graphic, depressing, or otherwise unsettling programming.

IRTV has an entire category of content dedicated to preventing the spread of viruses that take a friendly factual approach. You also have the option of creating our sourcing your own videos to add to the mix. There’s no better way to educate your patients about important health reminders than by uploading your messaging directly to the TV.

For more information about the best waiting room TV software for medical offices, speak with the TV experts at itsrelevant.com.

How To Remove The News From Your Waiting Room TV: FOX News, CNN, MSNBC

Looking for a way to remove the news from your waiting room TV? Whether it’s who-did-what in politics, a terrorist attack, or a school shooting; the news is so polluted with unsettling content that businesses want to disengage from it. If you’re reading this, you’re probably tired of seeing reports of shootings, stabbings, or what the president Tweeted this morning.

What’s the answer? How do you protect your business, and your visitors, from news stories like the ones featured in this article? (WARNING: GRAPHIC LANGUAGE)

Can you really stop the news from showing up in your waiting room? Absolutely- 100%. Let’s take a look at how.

How to Remove the News from your Waiting Room TV

Now before you get the wrong impression- this isn’t going to require opening up your TV, climbing up a telephone pole, or learning any Hollywood hacking skills; the solution to removing disturbing content from networks like FOX, CNN, and MSNBC from your waiting room television is in using a custom TV network. That means no more cable, no more upset visitors, and no more bad reviews on sites like Yelp complaining about the news they saw on the TV while they were there.

Many business owners have employed digital signage technologies over the past few years, replacing television with business messaging. It’s a growing market that didn’t exist years ago when many businesses first put TVs in their locations. Back then, cable went on the TV because that’s all there was. Today, that simply isn’t the case. And now there are solutions that go beyond cable and even digital signage to match visitors up with programming they will enjoy, while being devoid of the problems faced with cable.

Forward-think technologies like It’s Relevant TV are available to any business owner who wants to STOP the news from hurting their business and remove programming that makes their visitors feel uncomfortable.

The Advantages of a Custom TV Network

Safe, family-friendly programming that visitors genuinely enjoy watching is one of the best reasons to consider a custom TV network. Other reasons worth mentioning is the ability to upload your own personal videos and messages. Additionally, if your business is on Facebook, Twitter, or Instagram, you can actually program your TV to display your most recent social media posts! You can even go so far as to block certain keywords as an added layer of protection against videos that talk about topics you don’t want popping up in your business.

Make ‘your’ TV work for ‘your’ Business

Cable is a service that you pay for that has no allegiance to your brand. Whether it’s graphic content, unsettling news, or even competitor ads; you aren’t the one in control of your TV. If you’re going to pay to have TV programming in your waiting room, it should be designed with your business at the center of it.

As it stands, there is NO legal way to remove the news from your cable TV. Altering basic cable in any way without the expressed consent of your provider violates the Terms & Conditions of your agreement, and may result in a penalty. Cutting cable altogether and deciding to play DVDs or Netflix in your business is just as bad and could lead to a hefty copyright lawsuit. You can do better.

There’s no better time than now to start browsing for cable TV replacements for your waiting room. Begin your search here, and find the solution that fits what you’re looking for!

Top 3 Inexpensive Marketing Strategies for Businesses in 2020

Looking for some inexpensive marketing strategies and tips for 2020? This article features the top 3 ways to step up your marketing game for the new year. The best marketing strategies utilize the best marketing tools. The ideal marketing tool gets your messaging out there, and gets people visiting your business; that’s a no brainer- bonus points if it doesn’t cost you an arm and a leg.

If you’re interested in learning more about the best marketing tool for 2020, check out this article. Otherwise keep reading on for this year’s top 3 inexpensive marketing strategies.

#1 – Use Your TV Better!

The TV is hands-down the best way to get visitors to notice something. Take a moment to think about what’s playing on your business’ TV right now. 9 times out of 10, it’s cable; unless it’s something like a DVD, or Netflix- which is a mess of legal problems on its own. But if it is cable, ask yourself- “What is this doing for my business?” The short answer is nothing.

Many business owners don’t recognize the potential of their TV to act as a marketing tool. This is especially true for TVs that are in waiting rooms. Use your TV better by investing in a custom TV network; one that still plays content that your visitors will enjoy, but also educates them through important marketing messages, giving them reasons to come back.

#2 – Content Marketing

Show your customers, visitors, or patients what you’re made of! Whether you’re a restaurant, medical office, or a retail store- one thing is true across the board, and that’s that visitors are responsive to seeing your brand in action. People like seeing a brand demonstrate their expertise and values.

Does your business have a video library, or a channel on YouTube? Putting those videos on your business’ TV is a great way to get more mileage out of the content you’re producing and get more people excited about your brand. Have a podcast? You can do much of the same, either creating a video version of it or creating small video teasers to get more listeners on it.

#3 – Automation

Instagram allows you to share to Facebook, Twitter and Tumblr — The Instagram app allows you to share to Facebook, Twitter and Tumblr

Time is a valuable resource for any business. It takes time to do things, which costs money, and is also time spent not doing other important things. Automation helps free up precious time throughout the workday and allows you, and your staff, to devote time to other things that require a human being’s touch. The things that you can set and forget- you should set and forget. Such examples can be found in your social medial accounts.

Is your business on Facebook, Twitter, or Instagram? Are you posting to each account separately? Many of the social media platforms will automatically allow you to cross post simply by posting from one account. This saves a lot of time and will put your message on all of the platforms at once, allowing users of each to all see your messages.

Syndicating your social media posts to a medium that people will see now goes well beyond phones and computers. Your business’ TV, is the future of social media marketing. But, as you can imagine, that can be very time-consuming; however, it isn’t when it’s automated. Having a system in place that connects to your accounts and automatically displays your most recent social media posts really brings your messaging to life. There’s no better way to generate more followers than by showcasing your posts where people will see them; on the TV.

What Should Your Next Step Be?

Finding a custom TV network that’s fully automated, which features good, quality content, and allows you to promote your own videos and messaging should be your next step. The internet is full of software; enough to keep you browsing for days.

If you don’t have days to shop for the best waiting area television for your business, start by visiting ItsRelevant.com. You’ll find a cost-effective TV solution for your business that features great, quality content that people genuinely enjoy watching. It’s a solution that also gives you the freedom to promote your services, and display your social media on the TV.

Top 5 Tips For Improving Your Hospital Waiting Room

Looking to spruce up your hospital waiting room? If you manage a hospital you probably want everything to look as nice as possible; that goes double for anywhere visitors are sitting for any length of time. This article will share the top 5 tips and tricks towards making your waiting room welcoming.

Tip #1: The Waiting Room TV

What waiting room feels complete without a TV for people to watch? TVs in waiting rooms is a tale as old as time, however simply having a TV is only half the battle. What you decide to put on it makes all the difference.

The waiting room TV options available to hospitals vary in terms of quality, and practicality. There’s the default standard cable/satellite service, which is a bad idea for all of the reasons listed in this article. But in short, cable is a missed opportunity, it allows competing hospitals to show up uninvited on the screen, and you can’t control what programming plays beyond choosing the channel.

Alternatively, there are patient education videos for medical offices. Yet they’re just as risky for the fact that most visitors find them boring, or in some cases; upsetting. However educational or informative they might be, the truth is that your patients most likely won’t see it that way.

Finally, there are custom TV networks, which are arguably the safest, and most cost-effective type of waiting room TV solution. It’s hard to beat a service that’s specifically designed to improve patient experience through fun and interesting videos. Utilizing a service that has videos that are fun, and interesting, is the trick though. For a head-start on where to begin looking, check out It’s Relevant TV.

Tip #2: Comfortable Furniture

Now, no one’s expecting a waiting room full of heated massage-chair recliners with built-in speakers. But some nice, well-maintained and intact chairs can go a long way when it comes to patient comfort. The bar for visitors’ expectations isn’t set very high in regards to what kind of seating they’re going to find in a hospital waiting room. Still – these are going to be chairs where either patients or relatives of patients might be expected to sit for a very long time. So it helps to invest in some furniture that won’t cause them to visit a chiropractor. Generating repeat business is important, however that’s not way to go about doing it.

Tip #3: Cleanliness!

Cleanliness. Hospitals are full of germs, sicknesses, and plenty of people anxious about catching them; so making sure that your hospital’s waiting rooms are spick-and-span is instrumental to your visitor’s comfort, and the overall state of the waiting room itself. Cleanliness is more than just vaccuming the floor, or mopping the slick surfaces with cleanser. Dust has a habit of gathering on surfaces such as lampshades, picture frames, or plastic plants that are easy to miss; but the perceptive, and scrutinizing visitors will notice the dust in these places in a heartbeat.

Next time you’re in your waiting room, run a finger over these places and see what, if anything, is being missed. If you don’t find any dust, treat your cleaning staff to something nice. Because you’ve got some folks working for you who are doing a good job!

Tip #4: Plants & Art

Plants, artwork, and other decorative accents turn a bland, or daunting waiting room into one that is aesthetically pleasing. A hospital waiting room doesn’t have to be on par with the Musée d’Orsay, but a piece of art here and there can make all the difference. It’s just a simple way to make the place your visitors will be waiting in feel more natural.

Artwork can be bought at any local gallery, thrift store, or flea market for reasonable prices. Likewise, you can find a number of plastic plants at just about any home improvement, or department store. But as with Tip #3 – don’t forget to dust them from time to time!

Tip #5: Music & Ambiance

Hospitals are a haven of sick people coughing, doctors being paged, and a host of other administration noises. These, and other typical hospital sounds, can be anxiety-inducing for some patients and a constant reminder of where they are. That’s why it’s important, or at least considerate, to invest in some kind of music, ambiance, or white-noise soution for your visitors’ comfort.

Whether it’s a radio speaker, a calming white noise generator, or even somthing as simple as a TV that’s not muted; a little sound can go a long way. If you do end up going the route of television- make sure it’s not too loud. Yelp is full of medical office reviews of patients complaining about noise levels being too high. Patients are tons more likely to post a bad experience online before they’d ever approach you, the hospital, about it.

Bonus Advice!

Play it safe with your TVs. The best thing any medical office can do for its waiting room is put something on the TV that will give the visitors something enjoyable to watch. Fun and interesting is the key. Visitors in waiting are always looking to kill time, so programming that helps pass the time is what you should be on the lookout for.

Look online for waiting room TV software for medical offices. There’s plenty of options to pick from. See what you can find, schedule some demos, and talk to some experts about how implementing a custom TV network for your hospital is a forward-thinking strategy.

Your Business’ TV is NOT a Commodity: Make the Most Out of Your TV

Your business’ TV is more than just a box on your wall, in your waiting room, or over your bar. Depending on how you utilize it, your TV can be a key player when it comes to generating repeat visits, promoting your marketing messages, and gaining more followers on social media. However, most business owners treat TVs as commodities because they can’t achieve these successes though cable. In order to get the most out of your business’ TV, you need to do some exploring. Specifically, you’ll want to start by searching online for custom TV networks, or digital signage solutions for businesses.

Commodity or Not? Knowing the Difference

When you think of the word “commodity,” what sorts of things come to mind? The coffee you might have had this morning is a commodity. Commodities are basic goods that are bought and sold for convenience, and consumption. That being said, it’s more accurate to label a “television set” as a commodity – but what’s playing on the TV itself is an entirely different story.

Let’s compare your TV to your morning cup of coffee.

That coffee you had this morning, was it generic? Or was it from somewhere like Starbucks? When a commodity stands out amongst its competition, it becomes a luxury; meaning that it’s higher-priced for its quality, or popularity. Cable TV is the generic “coffee“ in this case; whereas custom TV networks that are tailored to your business become the name-brand coffee.

When it comes to a business’ TV, the brand of the television doesn’t matter so much as what’s playing on it. For most people, it doesn’t matter if the TV is a Samsung, or Sony; it’s a TV – what’s important for your business is what you decide to put on it.

Your Business’ TV can do More

No longer treating your TV as a commodity is the first step; getting rid of cable, if you have it, is the second. The third, and final step, is investing in a TV service that works for your business. A simple online-search will land you a long list of options to choose from. However if you’re looking for a feature-rich TV solution with the best content, start your search with It’s Relevant TV.

Branding Tips: Top 5 Ways to Brand Your Business

Branding your business is an essential part of your business’ growth and development, however not everybody knows where to begin. This article explores the top 5 ways to generate more success through the magic of branding your business.

1.) Put Your Branding on TV

When it comes to putting your brand where people will see it, the TV is king. You might be thinking that traditional TV advertising is where this point is headed. You’re half-right. If you have a brand, or a product that you want people to notice, an ad campaign is a no-brainer – it may even be essential. However, TV commercials, especially national ads, can cost an arm and a leg.

If you don’t have the budget to produce a TV commercial, and you’d rather keep your limbs, there are alternatives to traditional TV advertising that are just as effective, if not more effective, when it comes to getting your messaging across. It’s about owning the TV platform inside your business. Taking control of the TVs that you own to work for you.

If you’re interested in exploring these alternatives more, start with It’s Relevant TV. It’s Relevant provides businsesses with cost-effective tools that allow them to upload personal videos and branded messaging directly to the TV. It’s important to note that your videos play alongside a vast library of customizable content that people genuinely enjoy watching. There’s no better way to get spin your brand in a positive way than to expose people to it when they’re in a good mood – It’s Relevant accomplishes that with its fun, and interesting mix.

2.) Branded Items

Outdoor advertising in the way of posters, signs, and billboards gets your brand noticed. Thousands, if not hundreds of thousands of people pass billboards each day. But if you don’t have the budget for a $3,000 – $30,000 per-month advertising investment with vague ROI stats; there are other, small-scale, and cost-effective ways of getting your brand out there.

What’s better than things? Free things. Outdoor advertising is more than just big-signs for big-bucks. Giveaways of branded T-shirts, pens, bags, bottles, credit card sleeves, and other knick-knacks will always be an effective way of getting noticed without breaking your bank. When your brand is in someone’s pocket, or on their desk, they’re reminded that you exist. All it takes is for them to see it at a time they need your services.

3.) Partner Your Brand with other Businesses

Partnerships are a great tool for strengthening your brand and growing your business. Does your business make the best cookies in town? Well, why not partner with the business, or company, that makes the best ice cream in your area for the best ice cream sandwiches around?

A successful synergy between two businesses requires a little research towards finding the best partner, or partners, for your brand. Not all businesses are cut-out for partnerships that are as smooth as the example provided above, but if you can think of any local brands in your area that you can approach with ideas of working together, it can be worth exploring!

4.) Brand Sponsorship

When people think of branding, most think of it in regards to branding tips 1 & 2 listed above; but brand sponsorship is the unsung hero of business branding. Organizations, charities, causes, or events that have meaning to you, or your staff, or even your business’ mission, is a fantastic way to get your brand noticed by a large group of people, in a positive way.

For tips on how to find organizations or events you might want to sponsor, start by checking out your town/city’s website or social media pages. You’ll find links to countless organizations that operate locally, as well as new of any upcoming events you could get behind.

5.) Social Media Marketing

Getting your brand and messaging in front of people when they are outside of your walls is important. So how can you keep your brand top-of-mind without expensive billboards, signs, or merchandise? Social media is one of the strongest tools out there for marketing; there are an increasing number of social media channels that are targeted, and cost-effective, which you can extend your brand through. A key thing to keep in mind for anyone pursuing this angle is to limit the audience for your ads. The last thing you want is to burn valuable marketing dollars reaching people who will find your ad irrelevant and never act upon it.

Know your audience, and take the time to segment it down as far as you can to reach the best possible targets, and achieve the best results.

Using a Social Media Agency / Manager
If you hire a social media agency to handle social media ads for you it’s important to understand how the company you hire gets paid. Some agencies charge a flat fee or hourly fees for the work they do. Others charge you a percentage of what you are spending on social media ads. While either model can work, and a social media manager should be judged on the individual results they provide to you, we recommend that you be especially careful when paying based on your ad spend.

When you are paying a social media agency a percentage of what your placements cost you are incentivizing them to buy more more expensive ads- and that won’t necessarily translate to more business. As you expand your audience target you generally face diminishing returns. Purchasing additional ads or expanding into more expensive click or impression costs will certainly make them more money, but won’t necessarily translate to more business for you.

USA Soccer Champion Megan Rapinoe Drops the “F-Bomb” in front of Millions of Unsuspecting Patients & Customers

If you follow sports, or just happened to be watching any of the major news networks close to noon on July 10th – you probably saw, or at least heard about, Megan Rapinoe’s speech in front of New York City Hall. In all of her excitement, the captain of the Reign FC women’s soccer team shouted out a rather vulgar phrase to a large crowd of fans that came to see her, as well the millions of Americans who tuned into the live broadcast on all of the major news networks. In case you missed what was said, you can check out the video below:

“YOU’RE THE MOTHERF&@#ING BESSSSSST!”

-Megan Rapinoe

Was the female soccer player’s excitement warranted? Absolutely! Her and her team’s victory in the Women’s World Cup was a great win for women’s sports, and American sports in general. But if you were a parent, and you happened to be taking your kid(s) to a doctor’s appointment, or dentist appointment at that time; you better hope the TV wasn’t tuned to the live coverage! Or worse; if you were the owner of that medical office, or dentist office, and a patient complained to you about the graphic, or inappropriate language their kids heard on the TV. It’s embarrassing!

Bad TV is Bad for your Medical Office

Obviously, this isn’t what anyone thinks will happen when they turn their waiting room TV to the news channel every morning. But it happens more often then you might think. The TV is there for the benefit of your visitors; as a distraction, white noise, or literally just so they can watch the news. People generally put the news on in waiting rooms because they consider it “safe,” or neutral enough to set it and forget it; without necessarily realizing how often graphic images, or violent stories are broadcast throughout the day. Or in the case of Megan Rapinoe, vulgar language.

You might say well “it’s not my fault”. Or like the news anchor in the video above said you “can’t control” what Megan Rapinoe says. But you can choose whether or not to show it. And you shouldn’t.

It’s Relevant TV Blocks the Bad

Up until recently, TV was all or nothing. When you tuned to a channel you got it all and how no ability to “filter out” or “mix in” content as needed. It’s Relevant TV changed that. IRTV creates custom TV networks that keeps programming on the TV, while removing the things you don’t want. Things like bad language are automatically removed from the broadcast without you having to do a thing. You can then go further to block certain content types, topics or even specific words from your broadcasts. You can add in videos and message you’d like your patients to hear surrounding the family-friendly content.

Beyond what you remove, you can also bring positivity and purpose to the things you are showing on the screen. It’s Relevant lets you add in videos and messages you’d like your patients to see and hear surrounding the family-friendly content that’s appearing on the broadcast.

You can do better for your visitors, and your medical office.