A Better Alternative to ContextMedia and Outcome Health for Waiting Rooms

Settling on the right solution for your TV can be a difficult task in and of itself. This article will outline a better alternative for your waiting room that isn’t cable, a looping display, or a paid subscription that patients might find boring. As it stands, many medical offices are looking to revisit their medical TV systems. With the recent rise in news about ethics issues from ContextMedia / Outcome Health, office managers and practice owners across the country are looking for safer solutions.

The TV In Your Waiting Room

Before delving into better alternatives for the TV in your waiting room, it’s helpful to examine why it’s there in the first place. Why do medical offices invest in a TV at all? The answer is simple: TVs distract from the wait.

TVs are a familiar element and provide a unique distraction that helps visitors take their minds off their appointments and helps make time pass for anyone else who might be waiting. Having a TV is a no-brainer. What goes on it, is what counts.

Why, then, do some medical offices put content on the TV that is upsettinguninteresting, or ethically questionable.  A good clinic puts its patients first. And when TVs aren’t a top priority, it’s easy to forget the role they play in patient experience. For a closer look at some of the common mistakes business owners make with their TVs, take a look at this article about the Top 3 mistakes offices make with their TVs.  It’s all to make your waiting room a better experience.

A Better Alternative With Patients & Your Business In Mind

A TV subscription that costs less than cable, is entertaining, informative, and consists of non-looping content – which not only gets people exicted about your brand, but educates them on additional services you provide in a way that gets them to come back. It might sound impossible for one service to promise all of that. But it’s not impossible- It’s It’s Relevant TV.

It’s Relevant TV is television made with businesses in mind. It replaces TV systems that are boring, or better suited for the home setting, with a service that better fits waiting rooms, medical offices, or anyplace where there’s a TV that people are watching. Compared to other waiting room TV software, IRTV is a better alternative. Below are some of It’s Relevant’s features, and why it’s a better alternative to what’s out there.

What Makes It’s Relevant TV Shine?

The Content: It’s Relevant’s library of content consists of over half a million videos split into 40+ categories. All content is safe, family-friendly, and free from graphic imagery or unsettling videos. The videos on It’s Relevant are short, which compliments the short attention span of visitors and better fits the brief time people spend waiting. The content is interesting, fun, and guaranteed to improve patient experience when compared to cable, or displays that only show medical content.

The Messaging: It’s Relevant provides free ad space on the side for you to get your messaging across. This space is reserved for any ads, promotions, or reminders of services you offer for visitors to take advantage of. Educating them, and giving them reasons to come back more, and spend more.

The Control: It’s Relevant gives you control over what’s on your TV. Content. Categories. Custom videos and messaging. It’s all part of the package. Users spend less than 20 minutes a month managing It’s Relevant. It’s quick to learn, and easy to use.

The Cost: The service costs less than what most others pay for cable, is more interesting than dry looping displays, and is completely void of Pharmaceutical Ads that plague medical systems.

The ROI: It’s Relevant TV provides a strong ROI. It gets visitors coming back more, and spending more. Owners shouldn’t settle for something that gives nothing back. See how It’s Relevant can improve your business with our ROI Calculator. Get more back from your TV.

How Do I Cancel Outcome Health?

You’re not alone. After the recent rise in ethical issues surrounding Outcome Health, many of its clients are jumping ship. If you’re looking for better alternatives to replace Outcome Health with, the best course of action is to review your cancellation policy and see what you’re allowed to do. In the case of Outcome Health, they supply the TV – so in all likelihood that prohibits you from putting another service on a TV they provided. But there’s nothing stopping you from buying an inexpensive TV, and running a better service on that instead.

It’s Relevant TV‘s custom network is the only waiting room TV programming you’ll ever need. Schedule a free consultation with IRTV to find out how our service could help improve your medical office TVs.

What is “Infotainment”? How can it help my business?

Plain and simple, “infotainment” is a term in television that combines the words information, and entertainmentInformation + Entertainment = Infotainment. Infotainment is designed to both entertain and inform viewers as they watch.

TV solutions that include infotainment are popular choices for waiting rooms. They’re popular choices for lounges. And they’re just as popular in lobbies as well. The programming is typically chosen to give visitors something to occupy them while they wait. It’s more interesting than digital signage, and safer to display than cable TV. As time goes on, more and more businesses are looking to add infotainment on their screens.

Where Can I Find Infotainment for My Business or Waiting Room?

A lot of people start by searching on the internet for interesting content to display in their businesses. Unfortunately the vast majority of video content found on the net, on YouTube, or inside of Hulu or Netflix is not licensed for commercial use. That is, you can’t simply just grab some fun videos off of the internet and throw them on TV in your business. You physically can, but could find yourself in some serious legal trouble. It’s not worth it.

It’s Relevant TV has one of the largest collections of infotainment videos licensed for public and commercial display. IRTV takes care of all of the contracts and licensing fees on behalf of the businesses that use them. In addition to the content that they provide, they also provide a full-customizable display system that does the job of combining the programs with your business’s own videos and messages. You can find out more about this solution by visiting: http://www.itsrelevant.com

Reasons to Switch Off Cable

Cable TV business subscriptions are licensed for commercial displays. And while cable TV has it’s place in the home, it’s not a great fit for businesses. The television shows you see featured on cable networks aren’t made for businesses in mind, they’re made for home settings where people sit down to watch the shows they select for a period of time. In public businesses and medical offcies, the visitors neither have the time or control to watch what they want.

When you’re in a waiting room you’re doing one thing – waiting; and while familiar TV shows and programming can work as a fair distraction if they are picked carefully, cable TV really doesn’t cut it. Just think, hundreds of channels with 20-50 programs per day per channel. It’s impossible to make everyone happy staying on just one station. It’s also impossible to filter out the programming that is coming from a cable or satellite provider. With solutions like It’s Relevant TV you can utilize the infotainment they provide, while keeping strong filters and control over what appears on your screens.

 

 

Do I Have Enough Videos to Display on a TV in my Business?

Do You Have Enough Videos to Power a Display in Your Business?

Good question. If you’re a business owner looking to do more with your TV, then chances are you’ve seen the value of using custom videos to showcase your brand. Swapping out cable for something with a little more personal touch can be a great investment if done correctly.

Getting the Most Out of Your Custom Videos

The first step towards making a successful business TV is content. Whether it’s content that you paid someone to make for you or content that you put together yourself, the videos that play are the bread and butter of your business TV.

But how many videos is too little, or too much?

Having too few custom videos gets repetitive – looping the same thing again and again is boring. Showcasing only a few of your own videos on their own may turn your messages into something that ends up annoying people instead of attracting them. If you’re looking to keep things interesting, you don’t want to show the same thing over and over again.

When it comes to the other side of the coin, there isn’t necessarily such a thing as too many custom videos. The longer your list of content, the more you’re exposing people to your brand. If there is a downside to building an effective library of content, it’s the time and money that goes into producing it, and sometimes maintaining it. Unless you have a lot of both to invest in your TV, it can be difficult putting together something worthwhile.

You Don’t Need That Many Videos if You Have a Partner:
Consider It’s Relevant TV

If you’re interested in utilizing custom videos on your business TV, and what you have doesn’t fit your vision – It’s Relevant can help. We recommend creating a custom TV network that combines the videos you have – even if it’s only 1 or 2, with loads of other content to keep your visitors interested.

Our library of content features over half a million videos. So we’ve got you covered when it comes to bringing in the rest. If you have your own videos that feature your own brand, explore what It’s Relevant TV can do for your message:

It’s Relevant provides businesses with a living, breathing, TV network that is fully customizable and easy to control. Our platform delivers interesting, short-form content that draws people’s attention so they can see your messages playing alongside the videos. If there’s something you want visitors to walk away with after they leave your business, we can help you get that message across.

For more information please visit: http://www.itsrelevant.com

Marketing Inside Your Business: Broaden Your Marketing Horizon

Most marketing dollars are spent on “external marketing.” That is, marketing which is done physically outside your business. Having to market is necessary for any business – it allows you to advertise your brand, giving you the chance to bring in new customers, and remind old ones that you still exist. There are plenty of ways to get your message out and raise brand awareness, though they are often quite expensive…

Some fo the Most Common External Marketing Techniques:
– Billboards ($3,000 – $30,000+)
– TV Commercials (Local: $200 – $1,500+ / National: $342,000+)
– Facebook Advertising ($7.19 @ 1000 CPM)
– Google AdWords (Avg: $1 – $2 per click / High: $50 per click)
– Newspaper Ads ($7.25 – $43.50)
– Bus Ads (Small: $150 – $600 / Large: $3,000 – $6,500)

A Less Expensive Alternative

If there is one downside to an external market solution, it is the high cost that comes with it – though advertising on platforms outside your business isn’t the only answer. Too few business owners recognize the potential to market inside  their businesses when such a solution can be both cost effective, and beneficial for drawing in more business – not from attracting new customers, but rather by getting older ones to return instead. In the end, the most important step is choosing which platform will carry your brand and message.

It’s Relevant TV is an Inexpensive Internal Marketing Solution

When it comes to market strategies there are two simple truths to consider. One; it’s more expensive to market outside of your business than it is to market inside it. And two; it’s easier to get an existing customer to come back than it is to get a new customer to visit for the first time. That’s where It’s Relevant TV shines.

It’s Relevant is a service that transforms business TVs into tools that not only allows you to market your brand, but improves visitor experience as well. The service gives your business access to ever-changing interesting short-form content that’s designed to draw the eye better than traditional signage. And while people are engaged, they are exposed to your brand and messages. It’s Relevant TV saves on the traditional marketing costs while using a more effective medium – your TV. It targets existing customers, getting them to come back more, and spend more.

For more informatiuon please visit: http://www.itsrelevant.com

Replace the DVD Player In Your Business

If you’re a business owner with a TV in your business, it goes without saying that at some point in time you sat down to consider what to have playing on it. Whether it’s basic cable, a DVD player or Netflix, an Amazon Firestick, or even a regular old USB drive with pictures and a slideshow, sometimes it’s time to revisit old tech and consider newer alternatives.

People say “Don’t fix what isn’t broken.” And this is true – no one should fritter away money on a whim. But at the same time, there’s a risk in the comfort of long standing familiarity. People who are happy with what they have seldom consider alternatives – less out of alternatives being better and more out of avoiding the hassle of change.

Out With The Old

It’s not unusual to want to get the most mileage out something, but it’s also important to recognize when something is worth revisiting. Even if it isn’t necessarily old. DVD players, services like Netflix, and external devices such as Amazon Firestick and USB Drives have broadened the options for ways you can put things on your TV.

DVD Players Are Outdated For Businesses

DVD players are great – at home. When it comes to DVD players in businesses, two common uses rise to the surface: DVDs, and looping slideshows. Regarding the former, playing a commercially available DVD, like a movie or TV show can result in a heavy fine. The reason is that even though you own the copy of the DVD, you don’t own the license to play it in public. The following article delves deeper into the risks involved when choosing to display content in your business without the rights: “Using Netflix in your Business, Don’t Put your Business at Risk!”

Legality aside, throwing a movie or the latest Disney Pixar flick up on the TV still isn’t that great of a solution. Feature-length movies can be as long as 90-120 minutes – built around characters and storytelling. Unless you’re waiting for a car to be serviced, there are few instances where putting something like a movie on for the enjoyment of visitors is going to be relevant. People don’t have the same focus to devote to a movie in a waiting room, restaurant or retailer as they do at home – and there’s no guarantee that people won’t arrive in the middle of story, or walk in on spoilers of a movie they were waiting to see. It just isn’t a good fit for businesses, and it carries the risk of disappointing visitors.

Movies aren’t the only thing that a DVD player is good for. Business owners who know that it’s illegal to show unlicensed videos, or don’t believe in playing videos in general, lean towards another option when it comes to what’s on their TVs – and that’s custom DVDs.

Custom DVDs & Slideshows Get Old Quick

It’s not uncommon for business owners to put together personal videos or collections of pictures for their TVs. While this alternative is certainly cheaper than basic cable, it isn’t without its flaws.

Custom videos loop constantly. Unless the business owner has a dedicated staff member with a lot of free time on their hands to put together a large library of content, people visiting are likely going to see the same things again and again. This can get boring, and depending on the setting in which people are waiting, the comfort of your visitors can have a large impact on their satisfaction and overall opinion of your business.

DVDs and USBs packed with videos and pictures plugged into your Smart TV lack a crutial level of customization. In order to update or make changes to either of those platforms, the devices need to be manually removed – and in the case of DVDs, new ones need to be made or switched out by hand. This is inconvenient, and in an age of innovative technology, shouldn’t be an option you have to settle for.

Another heavy loss at the cost of using custom DVDs or slideshows is the lack of live intergrations onto your TV. Features such as the local news, weather updates, and even recent posts from social media, aren’t able to be streamed and put where people are going to see it. So what else is there?

It’s Relevant TV is the Next Generation, Here Today

It’s Relevant TV is a custom TV service made for businesses. It gives you access to a vast library of short-form content to be played alongside your own videos to get people interested, and engaged. All of the content is licensed for public display, so you can avoid legal issues of playing commercial DVDs. Everything is divided into set categories for you to pick and choose from to keep the programming “relevant”.

The platform is easy to use and fully customizable – you can easily upload videos and images from your phone or computer straight to your TV. And best of all, it’s always fresh. Without you doing a thing, IRTV constantly changes the programming to keep it all interesting for your visitors.

Do away with the old, and embrace the new. It’s Relevant TV will provide your business with so much more than a DVD player can. IRTV is constantly evolving and provides business owners with the control they desire.

Business Owners: Top 3 Ways To Put Custom Videos on the TV

So you’ve got a business, and you’ve got a TV in that business – what’s more, you have an important descision to make; choosing what goes on your TV. Far too often people get a TV and throw cable on it without so much as a second thought – and that’s understandable. Cable is the norm, it’s what we’re used to. “TV goes on the TV” – plain and simple. While that may be all well and good for your home, what about your business?

When it comes to business settings, basic cable fills in a blank screen and does little else than stick you with costly cable bills. Unless it’s a sports bar, people aren’t coming to your business to watch TV – so why bog yourself down with the cost of a cable subscription when there are less expensive, and more suitable alternatives? Alternatives geared towards benefiting you, and your business.

If you’re willing and innovative you might consider putting together some videos of your own, featuring highlights of your business to fill in that blank TV screen. You may even create a scrolling slideshow of pictures to showcase things you want visitors to see. Both are certainly less expensive than cable, but where do you begin?

We’ve got the top 3 easiest ways of getting videos on your TV, along with the pros and cons of each.

#3 – USB/Thumb Drive

A USB drive is possibly the most common means of uploading custom videos to modern TVs. It is certainly one that is fairly easy to use/learn. Not all TVs support video playback from a USB drive – if your TV does, then it’s a great and easy way to loop photos or videos on your TV. Most TVs that support USBs will require that your video be in MP4 Format. From there – it’s just a simple matter of:

+ Plugging the USB into the TV.

+ Accessing your TV’s menu.

+ Selecting a playback mode that suits you.

PROS: USBs are cheap and fairly easy to update. You’re able to upload your custom videos and set them to play accordingly for the benefit and enjoyment of your visitors.

CONS: USBs lack versatility, and they can become boring and repetitive. Additionally, USBs can’t be updated from afar – requiring the device to be removed and updated manually on each TV.

#2 – Computer Hookup

Perhaps less common, but no less useful, is streaming videos and slideshows directly from a computer hooked up to your TV. This method works just about the same as using a USB drive, except the equipment is larger and harder to hide.

PROS: Using a computer has the added benefit of being able to manage your videos on the device it’s being directly streamed from. Computers are more powerful than USB drives and generally more flexible.

CONS: If you don’t have a computer laying around to stream your videos, going out and getting one can be expensive. There’s also the issue of having an unsightly computer in view of your TV. If there isn’t a tech closet to store it in, a computer can easily turn into an eyesore.

#1 – It’s Relevant TV

Last but not least, there’s It’s Relevant TV. IRTV combines television programming with digital messaging that’s easy to use and updates automatically. It takes the best of the first 2 options, adding flexibility and control while bringing in outside content that is attractive to customers.

PROS: It’s Relevant TV provides over half a million licensed TV episodes straight to your TV. All of the content is family friendly, updated hourly, and arranged into categories for you to choose from. It’s Relevant gives you the ability to mix in your own content with interesting TV programs, making it more appealing and engaging to visitors. The service is easy to use, with a set it and forget it kind of feel. Everything can be controlled and uploaded from your phone through our It’s Relevant TV app – making it a unique service unlike anything else out there.

CONS: It’s Relevant TV is a service with a monthly fee – however it is intended to be less expensive than what it costs to run basic cable. It’s designed to bring a real ROI to your business through your TV. IRTV has put together an ROI Calculator that you can use to calculate how much of a return they might expect to see from using the service.

Top 3 Waiting Room TV Services for Medical Offices

Medical offices use televisions to entertain patients as they wait for treatment. While the trend of having TVs in waiting rooms started with cable/satellite, newer “custom” options have emerged that have the business and/or patients in mind. We’ve outlined 3 of the most used options below detailing how each impacts your patients and your bottom line.

waiting-room-pain-scale-tv
We’ve also created a “Waiting Room Pain Scale” based off of the medical pain scale that shows patient’s relative satisfaction with each option.

Video: Comparing the Top 3 Medical Waiting Room TV Options

#3 – Cable TV

Cable TV is still one of the most used TV services in medical environments. It has a focus on entertaining your patients but often misses the mark. Even with thousands of channels available, Cable makes you pick just one at any given time. If you only have one person at a time in your waiting room cable can work. When you have multiple people, sticking with a single channel just won’t satisfy everyone.

In addition to having inadequate content to keep your patients happy, cable offers no way for you to promote yourself. When your patients are watching the TV screen you should be taking advantage of their attention. Your practice could be benefiting from having some information about you in front of them. Instead, Cable TV allows your medical competitors to reach into your waiting room and talk to your patients!

Lastly, Cable TV is becoming increasingly expensive. It ranks as the most expensive out of the 3 services analyzed in this article.

waiting-room-pain-cable

#2 – Medical Information TV

Medical Info TV has your medical industry focus in mind, but can often upset your patients instead of healing them. Many doctors falsely assume that patients want to see medical information while they wait to be treated. In fact, our focus groups have shown the exact opposite! Patients often come into a waiting room somewhat nervous, and seeing medical information can grow their anxiety instead of reducing it.

Medical Info TV providers often provide the practice with a way to promote itself or its brand. This is a nice feature, but many patients won’t be watching long enough to take in the information. Without some interesting content on the screen to draw them in, patients resort to using their phones or reading magazines. If they aren’t looking at the TV, the practice can’t benefit from the custom messages on it.

Medical TV providers often offer their services “free of charge” to medical offices. As we know, nothing in this world is really “free”, but the cost can be tough to see at first glance. These organizations are usually backed by large Pharmaceutical companies and Medical TV providers are looking out for their best interest, not yours.

Why is big Pharma involved? Our research found that the majority of patients that saw drug ads on the waiting room TV assumed the drugs were  endorsed by the doctor/practice when that wasn’t always the case. This helps to generate enormous revenues for both the Pharmaceutical companies and the Medical TV providers. But it doesn’t do anything for your bottom line.

waiting-room-pain-medical-tv

#1 – It’s Relevant TV

It’s Relevant TV achieves a great balance between entertaining your patients and informing them about your practice. By bringing in a selective set of short-form TV programs the customized broadcasts are better tailored to your patients and offer variety within a short period of time. Even if a patient doesn’t enjoy a particular program it’s over quick and a program of an entirely different type appears next. This creates more opportunities to get your patients engaged with the TV.

Once your patients are engaged, It’s Relevant TV provides a suite of easy-to-use promotional tools to get your messages across. These include “ads” that rotate automatically and display next to the TV programming, real-time social media updates from your Facebook, Twitter and Instagram Accounts, and your own videos that can play between TV programs.

It’s Relevant TV is available for a modest subscription fee and provides medical offices with Competitive Ad Block® and Pharma Ad Block™, blocking out all advertisements from competitors and pharmaceutical companies. This keeps the focus on your practice. The content is customizable and does not loop. New programs are delivered automatically throughout the day.

waiting-room-pain-irtv

Your TV is an Opportunity

Hospitals, Urgent Care Centers, Medical Offices, Doctors and Dentists put TVs in their waiting rooms in hopes of creating a better environment for their patients. While television is not the primary focus of your practice, it can really shape the attitudes of your patients. From the time patients walk in until the time they leave, they are judging your office. And when they go home they can place a positive or negative review online that can have a real effect on attracting new patients in the future. Taking simple steps like incorporating a custom TV system that focuses on their needs can truly help you.

Change can be Hard. But It’s Worth it for Your Business.

“The secret of change is to focus all of your energy, not on fighting the old, but building the new.”

-Socrates

Hesitant to Change Your TV Service? You’re not Alone.

Services like cable and satellite are bought and subscribed to as early as the point of purchasing a TV. From there on out, one’s choice of provider tends to adopt a Set It & Forget It sort of mentality. You’re comfortable with what you have, you don’t ever think to replace it, and you’re “happy with it.

But what does “happy” mean here?
• Are you excited?
• Does your TV service bring your customers real joy?
• Does it help your business every day?
Or is saying you are “happy” more like a nice way of saying that you’re settling for what you currently have because the alternative is something unfamiliar. Very few business and offices really LOVE or even LIKE the TV service they subscribe to.

Many of our clients hesitated at first to change from away from the TV service they had. Reasons included many false assumptions like needing to schedule an installation, reading long contracts, or having to make phone calls. These can all be avoided.

The single worst feedback we’ve heard is that some business owners don’t care about what’s on their TVs!  Even if you don’t care, your customers DO! If you care about them, it’s worth considering what you put in front of them. Our clients find their visitors enjoy the programming more, complain far less, and leave better educated about their business. This can lead to a real return on investment from your TV. On top of the benefits, it’s also quite easy to make the switch. The installation is simple and doesn’t require scheduling an “appointment window”. You can install it yourself in under 5 minutes.

Why Fix what isn’t Broken?

Business owners and office managers should not settle. If there is something that is better and most cost-effective for our businesses we should explore it.

People tend to favor what’s familiar to them, pure and simple. That’s because with familiarity comes a sense of trust, reliance, and security. While there isn’t anything wrong with this, it can leave you blind to alternatives better suited for your needs. It’s less about fixing something that isn’t broken, and more about upgrading to better options.

airplane-open-seats-1

 

 

 

 

 

 

 

 

 

If you were in an airplane, squished in between two people for a flight, and were given the opportunity to sit in a set of seats completely open next to you, would you move? Of course you would! Your seat may not be broken, but it’s just not as comfortable as the open seats will be. The better option is worth taking, and the sooner you make the decision to move the more time you have to enjoy the results of the change.

Fit Your Business with something Made for Business

It’s Relevant TV is a cable alternative that’s designed for the business setting. It compliments the brief time that people are exposed to the TV and is tailored to the casual attention span of your visitors. It’s Relevant’s short-form content is easy to watch. And the diverse library of content gives your business enough categories to choose from, to be relevant to as many people possible.

Why It’s Relevant TV?

With It’s Relevant in the picture, you’re able to explore the ways in which your TV can be used to transform your business. Beyond short-form content that’s family-friendly, IRTV allows you to expose visitors to your social media and educate them about the services you provide. They become interested and engaged, come back more, and spend more on each visit. That’s where It’s Relevant TV excels. It’s built specifically for you, and it’s designed to MAKE your business money.

Generally speaking, when you see something new that you’re interested in, you look into it for more details. You take a closer look in order to see if it’s better or worse than what you currently have, and in the end chose whether or not to replace the old with the new. If you operate a business, office or public space with a TV take a few minutes to explore It’s Relevant TV. You can reach out to the staff for a personalized presentation by calling 855-ITS-RELE or emailing support {at} itsrelevant.com.

 

iOS 11 Hidden Feature That Will Help Your Business (iPhone/iPad)

With Apple’s release of iOS 11 on Tuesday September 19, 2017 many new features have been introduced to the iPhone and iPad. Most of these features matter mostly to consumers, not to business owners. But there is one feature in particular that businesses should take advantage of.

QR Code Scanning on the iPhone

Apple has made it easier than ever for consumers to scan QR codes while they are out and about. What are QR Codes? They are a lot like barcodes in that they are quick to scan from a compatible device but they are used in much more of an interactive way. QR codes have been used for about a decade now to bring users to web sites while out and about. They are really big in Asia, but never really took off here in the U.S.

What’s different now?

You used to need a dedicated app to scan a QR code on your iPhone. The problem has always been that once you saw a QR codeyou wanted to scan you had to fumble through your apps, find the QR scanning one, wait for it to load and then shoot the code. This long process made it hard to use QR codes in dynamic ways. Now Apple has built the technology into their standard Camera App. The Camera App remains one of the easiest to access apps on the phone, available right from the lock screen.

What are the opportunities for businesses?

Getting customers to access your websites while in your retail locations, or through ads in remote locations are a great way to grow your business. Once users access a link through a QR code, they can fill out a survey, join a loyalty club or even purchase a product that’s not available in the store.

iOS 11 QR Code Scanning App
QR Code Editing Tool inside of It’s Relevant TV

Make the most of this update with It’s Relevant TV

As you’ll see in the video below, It’s Relevant TV has a QR code generator built right into their free iPhone/iPad app. You can design, edit and upload interactive ads right from your phone to all of your business TVs using the service. IRTV puts these QR codes in a place that your customers can see and interact them. Customer awareness will be key to your success.

There is really no quicker way to easily build active links into your business signage. We hope that you’ll take advantage this great technology that is surely to gain usage in the months to come!

If you have questions or want to chat about ways to make this technology work for you, please reach out to us.

Triple Play from Cable TV = Big Strikeout for Businesses

Don’t TRIPLE PAY for TV Services in Your Business

Cable bills are a growing concern for businesses. If you’re like many of the other business owners in the country, you’re tired of it. How often do we hear about a new “promotional offer” for a “triple play” that gives us TV, internet, and phone with a great rate? And the rate is great – until the initial period ends and the bills go up. At that point it’s nearly impossible to get them back down. In fact, over time they triple for many. You thought you had a triple play when in reality it just became a triple PAY.

Whether you are looking for discounted rates with Optimum, Comcast, Time Warner, Xfinity, Charter, Cox Communications, Bright House, Cable One, RCN or Mediacom, it’s the value that’s missing from all of the business TV offerings.

Cable’s problem isn’t just the cost, it’s the lack of VALUE.

We compared the rates among many of the top cable companies offering service to businesses. The average customer we work with pays between $300 to $700 a month on their cable subscription services. Cable won’t compete with itself, which has left us with cable monopolies across the country forcing these high rates. In the end, that’s not just unaffordable for many, it’s unpredictable and gives nothing back to your business.

Regardless of how much your business’ cable bill is costing you – in all likelihood you’re missing a real return. TV has always been seen as a utility. At It’s Relevant, we see it as an investment. Instead of just paying for programming to distract your customers, we would encourage you to draw their attention to content that will grow your business.

Triple Play Cable TV Cut Cost

The Cable TV Alternative for Businesses

It’s Relevant TV has developed a service that draws the attention of your customers and directs their focus to the things that make you more money. Services that they might not have been aware of, special deals or offers, and even local events. All of these things can be promoted on your TV with It’s Relevant, allowing you to get closer to visitors.