Your Waiting Room TVs are Different from Your Patient Room TVs

Whether it’s your waiting room TVs, the TVs in your patient rooms, or even the ones in your nurses’ stations or employee lounges; TVs play a vital roll in your hospital. In fact, it’s hard to settle down anywhere in a hospital without seeing a TV from where you’re sitting. That’s why what goes on the TV is important. But before you throw any old thing on the screen, you should consider what the TV is for.

Waiting Room TVs vs Patient Room TVs

When deciding what to put on the TV, it’s important to recognize that the TVs in your patient rooms serve a different purpose than the TVs in your waiting rooms. Patient rooms are places where patients have a one-on-one experience with the TV. They can also be there for an extended period of time. That being said, it’s a no-brainer as to why cable is the preferred choice for patient rooms. The patient gets to control what’s on their TV. They are the primary audience of that television, and as such can choose the exact content they want to without upsetting anyone else.

Waiting room TVs are different. If you have a solution that works in your patient rooms, it’s likely not the best solution for your waiting rooms. The time spent waiting is usually less than in exam rooms, and the audience is different. The content on your TVs should reflect that.

Patients gathered in a waiting room aren’t there to watch TV like they would at home. They’re in a waiting room, waiting to be seen, or waiting for someone else to come back from treatment. Waiting room TVs are casual distractions to help pass the time. Patients neither have the time, nor the interest, to invest in shows or segments that run 30-60 minutes long. So why pay for something that people are ignoring? You can do better than cable, or a medical TV display for your waiting rooms.

IRTV: Better Waiting Room Television

It’s Relevant TV is television designed for waiting room settings. It’s short-form, family-friendly content is split into 40+ categories that you pick and choose from which people genuinely enjoy watching. Patients gathered in waiting rooms aren’t individually in control of the TV, or TVs there. The ability to have multiple programming types appearing on the screen, which helps the patients all find something they enjoy, and keeping the content a short, 2-3 minutes long is best as you can shift between many content types to please the greatest number of people.

So leave cable to the patient rooms, and explore how you can do better for your waiting room TVs with It’s Relevant TV.

 

Top 5 Ways to Modernize Your Hospital & Waiting Rooms

Striving to modernize your hospital is an essential task, but it doesn’t have to be a difficult one. With a new age of technology that has given us countless innovative ways to improve our lives and businesses, figuring out where to begin may seem daunting; nevertheless, this article will explore the top 5 ways to bring your hospital into the 21st century.

Modernize your Hospital: Where to Begin?

Improving your hospital begins with improving patient experience, and patient experience begins in the waiting room. A comfortable, modern-style waiting room is the key to improving your hospital as a whole. The following 5 points will show you how you can achieve that goal:

5.) Forward Thinking:

Favoring progession, exploring innovative technologies, and investing in new ways of doing things is the first step towards bringing your hospital into the new age. First and foremost, it’s important to recognize that things change. Change can be difficult, but it’s a good thing. Keeping up with technology lets you keep up with your patients; by staying in the past, you’re disconnecting yourself from them. Do some research, explore your options, and see what’s out there!

4.) Communication & Productivity:

The ways in which we’re able to communicate with one another has evolved greatly over the years. When it comes to your hospital, improving the ways in which you’re able to communicate with patients, and staff, is a great step towards forward thinking.

In an evolving culture where emails are missed and ignored, hospitals are looking for new ways to communicate with their staff in places they’ll notice important messaging. At the same time, they’re exploring new ways to inform patients of important reminders, services they could be utilizing, and overall reasons to come back and improve their health and overall well-being. If you’re curious where to start, there’s no better way to get someone’s attention than the TV.

3.) Decour & Ambiance:

Never underestimate the power of interior decorating, because nothing leaves a lasting impression quite like a first impression. A few well-placed plants, some hanging portraits, and a TV, can make or break a waiting room. It’s all about atmosphere. Making sure there are decorative features to fill blank spaces, comfy chairs to sit in, no unsettling stains or holes in the wall, and something good on the TV; all of these are important factors to consider when modernizing your hospital.

2.) Patient Comfort:

Ensuring that patient comfort is up to par should come at no surprise, a good health center puts its patients first. Hearkening back to the idea that patient experience begins in the waiting room, it goes without saying that comfortability is closer to the top of the list.

The key is generating a positive experience that won’t leave patients feeling nervous, stressed out, or worse than they were when they arrived. There are many new and innovative ways to generate that kind of positive experience, but the most effective means is through your waiting room TV. The right TV service can make all the difference in the end. Finding one that works for you often means moving away from cable, boring slideshows, or unsettling medical content.

1.) Technology:

There’s no better way to modernize your hospital than modernizing your technology. This starts with the TVs in your waiting room. Not the TVs themselves, but what’s on them.

As many hospitals strive to keep up with patient demand, many are forgetting to bring their TVs the modern age – settling for an antiquated solution instead. Cable, and looping medical displays, are holding hospitals back when their TVs could be doing so much more for them and their patients. We’re no longer in an age where the only thing that can go on the TV is cable, and we’re well beyond needing to settle for cheap, all0medical-related content. Take some time to explore cable alternatives that are out there for hospitals to take advantage of, and see how you could improve your hospital.

Modernize your Hospital with It’s Relevant TV

Utilizing It’s Relevant TV is an easy step in the right direction to bring your hospital’s waiting room into the 21st century. A new and innovative approach to waiting room TVs, It’s Relevant provides hospitals with a custom TV network; one that you control. With content that is interesting, family-friendly, and spread across 40+ categories to pick and choose from – that generates a more welcoming environment, and gives patients a pleasant distraction as they wait for treatment.

It’s Relevant is forward thinking. It combines the best aspects of television and digital signage in order to deliver a final product which improves patient experience, and allows you to engage with them, and your staff, on levels otherwise impossible with cable TV, or medical TV displays. It’s also future-proof, because the service and technology evolves with the times.

Explore It’s Relevant TV, and see how it could transform your waiting room TVs.

Cable TV Deals in Your Zipcode

Finding the Cheapest Business Cable TV Rates

If you have a TV in your business, the first step is putting something on it, plain and simple. A blank TV screen gathers as much business as a rolling stone gathers moss. But whether it’s business or moss that you’re trying to gather, the stone needs to get rolling first. And getting started means choosing a provider…

Between service providers such as Comcast, Verizon FiOS, Time Warner, AT&T, and Mediacom, there are a number of cable subscriptions out there for businesses to take advantage of; each with their own perks, packages, and reasons for choosing them over a telephone company TV solution. So how do you choose? Most people go for what’s cheapest, but even if you start with the cheapest, the rates rise quick.

Is Cable TV Best for Business?

In short, NO. Depending on the type of business, the TV may be used for a number of different reasons. More often than not, a TV is in place for to offer visitors a comfortable distraction. Something to take their minds off of waiting. But in the end it all comes down to customer satisfaction. A satisfied customer and a better experience helps ensure future visits and more business.

In the end – you don’t want to settle. It isn’t a stretch of the imagination to envision business owners choosing to go with cable simply because It’s TV, and that TV goes on the TVBetter alternatives than cable exist – and there’s an option beyond basic cable and telephone company TV geared towards improving your business, and bottom lin

Making the TV Relevant to Your Business

It’s Relevant TV is a service that transforms televisions into tools that improve customer experience, and helps generate more revenue for your business. IRTV is a unique waiting room TV software that replaces cable television with short-form videos that streams directly from a vast library of content. Content that is family-friendly, arranged into categories to choose form based on the interests of visitors, and licensed for display in public.

It’s Relevant airs alongside your own original content, personal ads, or highlights you want people to see. The ability to showcase additional services, deals, and ongoing specials while visitors are watching the TV gives you a unique opportunity to inform them of things they might not have been aware of, which they’ll then come back for later.

Cut the Cable

Unlike cable, It’s Relevant TV is designed with businesses in mind. Cable is a flat expense, it’s a service that you pay for without any real return – whereas It’s Relevant TV represents a noticable ROI in the way of educating visitors on additional services. It’s all about getting people to come back more, and spend more – all the while creating a better experience.

Top 5 Cable Service Providers with the Most Coverage in the U.S.:
Verizon FiOS
Comcast/Xfinity
Time Warner
AT&T
Mediacom

It’s Relevant TV has full coverage across the Unites States. It is available wherever you have high speed internet (with as little as 0.5 Mbps download speeds – most businesses have 25-100Mbps speeds):

It's Relevant TV Service Availability Map
It’s Relevant TV Service Availability Map

 

 

 

 

 

 

 

 

 

Some of the top savings zip codes: 79936, 90011, 60629, 90650, 90201, 77084, 92335, 78521, 77449, 78572, 90250, 90280, 11226, 90805, 91331, 08701, 90044, 92336, 00926, 94565, 10467, 92683, 75052, 91342, 92704, 30044, 10025, 92503, 92804, 78577, 75217, 92376, 93307, 10456, 10002, 91911, 91744, 75070, 77036, 93722, 92345, 60618, 93033, 93550, 95076, 11230, 11368, 37013, 11373, 79912, 37211, 30043, 11206, 10453, 92154, 11355, 95823, 77479, 91706, 10458, 92553, 90706, 23464, 11212, 60617, 91709, 11214, 11219, 91910, 22193, 77429, 93535, 66062, 93257, 30349, 60647, 77584, 10452, 77573, 11377, 11207, 77494, 75211, 11234, 28269, 11235, 94544, 10029, 60625, 89110, 92509, 77083, 91335, 85364, 87121, 10468, 90255, 93065, 91710, 10462

Creating a Business Ad Network Using TVs

Business ads are a great tool for, what else? Improving business. However having business ads is only half of the game. In order to get your time and money’s worth out of those ads, you need a platform for them to run on – you needs TVs. TVs let us get messaging across better, and faster than anything else out there – and it’s as simple as putting TVs up in public places and selling ads. This article will highlight a few things to consider when creating a business ad network.

Business Ad Network 101

Think of all the places you see ads these days. TV, radio stations, highways, on buses and billboards, in newspapers – even in front of YouTube videos. They’re everywhere.

How can you capitalize on this trend?

Leveraging ads in businesses is the fast-track to becoming reaching customers. Showcasing your ads inside a business gets visitors exposed to your brand, and more importantly, educates them on services they might not have been aware existed – services they’ll come back and take advantage of. It’s a win-win, and a great way to market your business.

Combining Digital Signage Software with your Business Ad Network

If you’re serious about building a business ad network, you need more than just ads for it to be effective. A signage system that loops the same ads again and again is no good, and could be harmful for your message. You need to pace it with content in between ads; doing so will make it look, and feel, like a real live television network. But you need content to do this, and licensing content is expensive. Fortunately, there’s a solution.

IRTV Can Power Your Business Ad Network

It’s Relevant TV brings the best in digital TV signage and waiting room TV software. With a network library of over half a million videos, your business ads can be uploaded and played alongside fun, and interesting content. IRTV’s videos are split into 40+ categories you pick and choose from – everything is fully customizable, and can be controlled through a digital signage app on your phone. From anywhere.

Plain as day – if no one is looking at the TV, no one can absorb your ad message. It’s Relevant gets visitors to look at the TV by mixing programming with your ads. When you combine those ads with IRTV’s content, you create a living network tailored to your business. One that’s designed to get people to come back more, and spend more.

Visit itsrelevant.com, and explore building your own television ad network.

 

Playing YouTube on your Waiting Room TV

Playing YouTube on your waiting room TV may seem like an easy, cost-effective solution for waiting room entertainment; but the ease of using YouTube comes with a price – one that too few business owners are aware of, and even fewer can afford. This article will highlight the top 3 risks of playing YouTube on your waiting room TV.

1. YouTube for your Waiting Room TV is Illegal

Perhaps the most important is understanding that playing YouTube in your waiting room is illegal. Showing YouTube videos in a public setting, or pulling videos from YouTube itself for your waiting room – without expressed consent or permission, violates YouTube’s Terms of Service. In the end, you can’t put YouTube on your waiting room TV for the same reasons you can’t play Netflix. It costs a lot more than most businesses are willing to spend in order to license content legally. In addition, some content owners don’t want to play their content inside of certain businesses and it’s their decision to make, they own it.

2. It Takes Money away from Content Producers

Content creators struggle to produce videos from the small amount of money YouTube ad revenue provides them. When those videos are played in a public setting, it’s effectively robbing them of monetization they need in order to keep producing.

Imagine a patient comes to visit you, individually, to learn more about a medical specialty you offer. You would charge each patient that comes in for a visit. If that patient took a recording of you giving advice without your permission, and shared it with others inside of another medical practice or business without giving you your rate, you would not approve. Displaying YouTube videos is much the same way. Videos licensed for public display or distribution are priced differently than ones made for private one-off viewing.

3. The Risk of “Related Videos”

If you’ve ever spent any length of time on YouTube, then you probably know how the site will autoplay “related videos” once a video is finished. Many YouTube videos are short. In fact, that’s part of their appeal as a waiting room TV solution. But what happens when those short videos are over?

A new video can be played. Automatically.

Once a video is done playing, or you’ve reached the end of a selected playlist – if your screen doesn’t get stuck on a frozen menu, YouTube will automatically select the next video for you. In those cases, you’re not in control of what plays next. What comes after, however related, may be inappropriate or graphic for your visitors. Why risk it?

The Safer Solution:
IRTV for your Waiting Room TV

It’s Relevant TV is a television network designed with waiting rooms in mind. It combines the best aspects of TV and digital signage; transforming your TV into a tool that will improve visitor experience, and help increase monthly revenue.  Some of the world’s top TV networks as well as interesting YouTubers make their content available to IRTV through licensing agreements. This means you will have a whole host of great videos without the risks.

Compared to other waiting room TV software, nothing comes close to the control and customization IRTV gives users. Pick the types of programming you want, and automatically filter out the things you don’t. You also have the added benefit of being able to mix in your own videos and messages throughout.

You can learn more about It’s Relevant at itsrelevant.com.

Top 3 Customer Retention Strategies: Things You Should Be Considering

Customer retention is a vital part of any thriving business, but getting people who visit your business to come back can be hard. The start to a good customer retention strategy is as simple as putting yourself in their shoes. What does a visitor experience when he or she enters your business? What strategies are at work to make a it more welcoming place? This article will delve into the top 3 things to consider when coming up with strategies to nail those return visits.

Customer Retention Strategy #1:
A Good First Impression

You can spend all the marketing dollars you want on strategies to try and get people in the door; none of it matters if the first thing they see when they get there is something that will send them running for the hills. Never underestimate the power of a first impression. The first things that a visitor experiences within the first few minutes of being in your business are critical. What they see, how they’re treated, and the general vibes of the place are all factors that help determine whether or not you can count on that person coming back. For a more in-depth look into the factors that make or break a first impression, check out this article: Top 5 Factors to Enhance Your Business Environment.

Customer Retention Strategy #2:
Social Media

In the age of Facebook, Twitter, and Instagram, any business that doesn’t have a presence on social media is at a disadvantage. Social media keeps you connected to your customers when they are outside of your walls.

Getting visitors to follow you on social media platforms is a task in and of itself, and depending on the kind of business you have, it can be that much more difficult to get people interested in following. So what’s the trick? First, people need to be reminded that you exist on social media. This can be accomplished by printing pleas for followership on cards, shirts, and various other promotional items; but does that really convince people to follow you? You need to do more than just remind visitors to follow you on social media. You have to give them a good reason to follow you.

In truth, a good reason can’t be printed on a flier and handed out – it needs to be experienced. Visitors will follow you on social media when you show them what they get out of following you. Whether that thing is funny pictures, posts about hobbies they share, or even specials that give them a reason to come back – it’s all possible through social media.

Customer Retention Strategy #3:
Signage

Customers come back if they have a reason to. It’s your job as a business owner to educate them on why they should return.

Literature, brochures, and other types of signage are some of the classic business strategies for customer retention. Customers come back if they have a reason to. For good reason; it’s an effort to get the brand out there, and it can spruce up an otherwise blank waiting area. But relying on things like posters, or promotional items like pens and T-shirts to promote your brand doesn’t cut it. Posters go unnoticed. People throw out literature. And promotional items take up a lot of valuable space. The right approach to signage is investing in something people will notice, something that is informative, and something that doesn’t clutter up your storage space.

All-In-One Customer Retention Strategy: It’s Relevant TV

It’s Relevant TV is a custom TV network that makes for a great first impression, helps generate followers on social media, and gets your brand noticed.

First time, and even returning visitors are entertained by the engaging, and informative content. The videos get people to look at the TV; at which point they notice your brand, your messaging, and anything you want them to see. Strangely enough, the messaging that went unnoticed on posters gets noticed the TV. It’s Relevant TV also integrates with your social media accounts. Visitors are able to see recent posts from Facebook, Twitter, and Instagram directly on the TV in between content. This gives demonstrates the reasons for them to follow you, and then they do!

It’s Relevant TV is TV made for businesses and waiting areas. It’s affordable, customizable, easy-to-use, and improves visitor experienceand your bottom line. Visit: itsrelevant.com to explore a better alternative for your TV.

Top 5 Factors to Enhance Your Business Environment

Cultivating a welcoming business environment is instrumental to a successful business. There are a lot of elements that contribute to a setting that people will respond positively towards; even the smallest factors can make or break a visitor’s experience and influence a return visit. This article will explore the top 5 factors that will enhance your business environment.

Identifying the Elements of Your Everyday Business Environment

From the television on the wall, to the stereo speakers playing music – to the friendliness of the staff, and even the cleanliness of the rooms; no element is too small when it comes to its role in generating a welcoming atmosphere that visitors will enjoy. But why is each one important? How can you take control of the most important elements?

5. The Scent of the Setting

“In addition to being the sense most closely linked to memory, smell is also highly emotive.” – Fifth Sense: Psychology & Smell.  Scents, as well as anything having to do with the 5 senses, are the foundation of a lasting impression. The right scent can invoke memories, familiarity, and associations that make for a positive experience. As beneficial as a good smell can be, a bad scent can leave just as strong an impression – perhaps stronger in some cases.

4. The Music & Ambience

There’s nothing like fitting music playing in the background to make you feel welcome. It helps you take in and appreciate your surroundings a little more. Whether it’s the radio, or some simple sound ambience, a little music can help visitors relax, unwind, and put them in a more positive mindset – which is good for you, your business, and your bottom line.

3. Tidiness / Cleanliness of the Rooms

Never underestimate the power of a pristine and organized business environment. The skills that may ring in your ears from when your parents to tidy your room are the very same skills that can be applied when improving your business. Something as simple as making sure magazines are nicely stacked, or making sure chairs aren’t dirty or in bad shape goes a long way. In order to improve visitor satisfaction scores, keep everything neat and tidy – especially the restrooms. People love to write reviews about bad experiences, typically more than they’re compelled to write good reviews on sites like Yelp, or Google. Keep on top of appearances. Set small goals or daily checklists to cover each day so the business is left in a welcoming state for the next.

2. Staff Friendliness

It goes without saying that the friendliness, attitude, and people-skills of your employees contribute to one of the biggest factors that make up a successful business environment. A bad experience caused by someone you employ is a fast track to a bad Google or Yelp review. And worse, the review will stick there for the whole world to see a lot longer than their visit lasted. Aim to make your staff happy. If they are happy they will hopefully pass their happiness onto your visitors. Finding ways to celebrate your staff, or highlight their achievements, is a good way to boost workplace morale.

1. The TV on Your Wall

Possibly the most important, and certainly the most versatile tool available to business owners, is the TV. Whether it’s the news, some random channel, or just white noise, the familiar glow of a TV can go a long way. Familiarity is a fine foundation for a relaxing setting; when it comes to generating a positive business environment, nothing is more familiar than a television set. TVs are great, but what’s on those TVs matters more. Depending on which service you choose to run on your TV, you could be spending a lot without getting anything back.

It’s Relevant TV Helps Build a Better Business Environment

It’s Relevant TV creates custom TV networks that are designed for businesses. Instead of attention-demanding TV shows that run 30-60 minutes long, It’s Relevant plays short, 1-4 minute videos across a broad range of categories you choose from. People like a variety of different things, so there are a variety of different things on the TV for everyone to enjoy. The interesting, family-friendly content engages viewers and gets them looking at the TV.

With It’s Relevant TV, you’re able to reach the people who visit your business in ways that you simply can’t with cable. Unlike cable, It’s Relevant gives you control over what goes on the TV – which includes your own custom videos and messaging that you want people to see. The service allows you to upload as many personal videos, ads, and messages as you like; and played them in between and alongside our fun and engaing content.

Don’t settle for a TV subscription that gives nothing back. If you’re keen on building a better waiting environment, visit ItsRelevant.com.

Top 5 Reasons a Free TV Service for your Waiting Room is Bad for your Medical Practice

Everyone knows the phrase “You get what you pay for,” and nothing is more enticing than something free – especially when it includes a TV for your business. Trying to get the most while spending the least is a sound business tactic. It makes sense to think that spending $0 for a service that you want in your  business is a win-win. But what’s the catch?

This article tackles the top 5 issues that come with free TV services and the ways it impacts your practice. If you’re already aware of the risks and you’re looking for a better alternative for your TV, then check out a custom television service we recommend that’s made for medical practices.

1. Who’s Paying For Your Free TV?

Contrary to what Sam Cooke was singing about in the 1920’s, the best things in life aren’t free. If someone approaches your business offering you a free TV service, it isn’t out of the goodness of their heart. It’s about business. You might not be paying any money for the service, but it does come at a cost. If the service provided isn’t getting their money from you, they’re getting it from someone else. That someone else is the one who ends up having the most control over what’s on your TV.

Advertisers pay for the messaging, so most of the content is there to benefit them – you have a lack of control over what your patients are seeing. If you’re not paying for your TV in money, you’re paying for it in other ways. The prospect of a free TV can be enticing, but don’t fall for it. There are better alternatives out there.

2. Free TV = A Bad Patient Experience

In a hospital, clinic, or medical office, a medical TV service that costs very little, or nothing at all, might seem like a great idea because it’s health-related and compliments the medical setting. But how does it make patients feel? Visitors might be there for health-related reasons, but that doesn’t mean it’s the sort of thing they want to watch while they wait. Graphic cross-sections of the human body, gross videos about clogged hearts or debilitating diseases, or even pharmaceutical ads for pills patients can purchase – however informative or well-intended these pieces are, it can make patients anxious or lead to an overall bad experience. The visit starts in the waiting room and you owe it to your patients to put something on the TV they will enjoy.

3. Poor/Limited Content

The content that comes with free services are often outdated, uninteresting, unsettling, or of poor quality. The providers of your free service pay as little as they can to procure cheap content that they can play over and over again forever. In the end you’re left with the bottom of the barrel, or the least amount of effort your provider has to put forward in order to hold up their end of the bargain. Don’t settle for this kind of service.

4. Updating Content…

If you’ve ever used a free TV service in your business or clinic, you might have experienced the frustration of waiting for the system to update. If you haven’t, then based on the previous sentence you could probably guess that it can take a very long time. Sad but true; in most cases, providers of free medical TV services are busy serving the clients that pay them, a.k.a. pharmaceutical companies that are advertising through their platform. As a free user, you rank lower on their list of priorities, and therefore updating your individual TV is often something they’ll “get around to doing,”… eventually.

5. Stolen Potential

Free TV services rob the potential your TV has to improve your practice, patient experience, and your bottom line. When you settle for a free service  you’re sacrificing the most effective tool for communicating with your visitors. A free TV and several hours of dry, looping content isn’t worth the expense of your patients’ comfort. It also isn’t worth the lost potential that your own controlled TV network can provide you with. Don’t short-change yourself.

A Service That Works For You & Your Practice

Instead of settling for one of these “free” services, utilize It’s Relevant TV – and for a small monthly fee you’ll have access to interesting content visitors will enjoy. You’ll have control over what’s on your TV, and you’ll see a real return on your investment. With It’s Relevant you control what messages patients see, getting them to come back for other reasons, ultimately raising your per-patient-revenue. Outside companies shouldn’t be the ones getting the most out of your business. Schedule a call or demo with It’s Relevant TV to learn more: http://www.itsrelevant.com/medical.

Inexpensive Marketing For Your Businesses: Top 3 Things to Consider

Inexpensive marketing is possible, even on a shoestring budget – it’s all about knowing how to identify the ways to take advantage of what you already have available to you. The right strategy can make all the difference. This article will explore some of the top 3 things to consider when shopping for low budget marketing options. If you’re in the market for a business tool that’s inexpensive, improves visitor experience, and your bottom line – then check out this marketing program for your business TVs.

1.) Inexpensive Marketing: Internal vs External

Internal and external marketing are two sides of the same coin. Depending on your goals; what you’re trying to improve, who you’re trying to reach, or what you’re trying to promote, one can take priority over the other.

Marketing externally via billboards, TV commercials, or magazine ads, etc., can be effective, but can also be costly. If you’re working with a shoestring budget, every marketing dollar counts. Instead of investing only in new ways to promote what you do outside your business, use some of those precious dollars to improve what you do inside your business.

2.) Customer Retention vs Customer Acquisition

Identifying which of these two you’re trying to go after is a key part in determining how to execute your marketing budget. If you’re working with a low budget, then customer retention is probably the wiser option. It’s considerably easier, and more cost-effective, to get someone who’s already walked through your door to come back than it is to cast your line into the great unknown and hope somebody new bites. The people who visit your business have already experienced your service firsthand. When your marketing dollars are put towards improving the quality of their experience, you have a much higher chance at generating repeat business.

3.) Positive Experience = Repeat Business

If you believe in doing the most with the least, or if you’re forced to do the most with the least because of a low budget, then an inexpensive marketing strategy for your business that’s focused on improving visitor experience is a good idea.

A great place to start is trying to see through the eyes of your visitors. What do they see when they first enter? Is someone there to greet them, answer questions, or wait on them? Is there a lobby, or waiting area? Are there TVs? If so – is what’s on something people will enjoy? The first things people experience in your business determines their first impression. When you build a comfortable, welcoming environment, visitors remember that. The smallest things can make all the difference. Do more for your business by doing more for your visitors.

It’s Relevant TV is Inexpensive Marketing

It’s Relevant TV is an inexpensive marketing tool that improves customer experience and helps generate more monthly revenue by getting visitors to come back more and spend more. Learn more about the service at itsrelevant.com or schedule a free consultation to get an online tour and learn more.

A Better Alternative to ContextMedia and Outcome Health for Waiting Rooms

Settling on the right solution for your TV can be a difficult task in and of itself. This article will outline a better alternative for your waiting room that isn’t cable, a looping display, or a paid subscription that patients might find boring. As it stands, many medical offices are looking to revisit their medical TV systems. With the recent rise in news about ethics issues from ContextMedia / Outcome Health, office managers and practice owners across the country are looking for safer solutions.

The TV In Your Waiting Room

Before delving into better alternatives for the TV in your waiting room, it’s helpful to examine why it’s there in the first place. Why do medical offices invest in a TV at all? The answer is simple: TVs distract from the wait.

TVs are a familiar element and provide a unique distraction that helps visitors take their minds off their appointments and helps make time pass for anyone else who might be waiting. Having a TV is a no-brainer. What goes on it, is what counts.

Why, then, do some medical offices put content on the TV that is upsettinguninteresting, or ethically questionable.  A good clinic puts its patients first. And when TVs aren’t a top priority, it’s easy to forget the role they play in patient experience. For a closer look at some of the common mistakes business owners make with their TVs, take a look at this article about the Top 3 mistakes offices make with their TVs.  It’s all to make your waiting room a better experience.

A Better Alternative With Patients & Your Business In Mind

A TV subscription that costs less than cable, is entertaining, informative, and consists of non-looping content – which not only gets people exicted about your brand, but educates them on additional services you provide in a way that gets them to come back. It might sound impossible for one service to promise all of that. But it’s not impossible- It’s It’s Relevant TV.

It’s Relevant TV is television made with businesses in mind. It replaces TV systems that are boring, or better suited for the home setting, with a service that better fits waiting rooms, medical offices, or anyplace where there’s a TV that people are watching. Compared to other waiting room TV software, IRTV is a better alternative. Below are some of It’s Relevant’s features, and why it’s a better alternative to what’s out there.

What Makes It’s Relevant TV Shine?

The Content: It’s Relevant’s library of content consists of over half a million videos split into 40+ categories. All content is safe, family-friendly, and free from graphic imagery or unsettling videos. The videos on It’s Relevant are short, which compliments the short attention span of visitors and better fits the brief time people spend waiting. The content is interesting, fun, and guaranteed to improve patient experience when compared to cable, or displays that only show medical content.

The Messaging: It’s Relevant provides free ad space on the side for you to get your messaging across. This space is reserved for any ads, promotions, or reminders of services you offer for visitors to take advantage of. Educating them, and giving them reasons to come back more, and spend more.

The Control: It’s Relevant gives you control over what’s on your TV. Content. Categories. Custom videos and messaging. It’s all part of the package. Users spend less than 20 minutes a month managing It’s Relevant. It’s quick to learn, and easy to use.

The Cost: The service costs less than what most others pay for cable, is more interesting than dry looping displays, and is completely void of Pharmaceutical Ads that plague medical systems.

The ROI: It’s Relevant TV provides a strong ROI. It gets visitors coming back more, and spending more. Owners shouldn’t settle for something that gives nothing back. See how It’s Relevant can improve your business with our ROI Calculator. Get more back from your TV.

How Do I Cancel Outcome Health?

You’re not alone. After the recent rise in ethical issues surrounding Outcome Health, many of its clients are jumping ship. If you’re looking for better alternatives to replace Outcome Health with, the best course of action is to review your cancellation policy and see what you’re allowed to do. In the case of Outcome Health, they supply the TV – so in all likelihood that prohibits you from putting another service on a TV they provided. But there’s nothing stopping you from buying an inexpensive TV, and running a better service on that instead.

It’s Relevant TV‘s custom network is the only waiting room TV programming you’ll ever need. Schedule a free consultation with IRTV to find out how our service could help improve your medical office TVs.