Mood Media, a company that provides TV (Mood TV) and music solutions (Muzak) to businesses, has announced that it is filing for bankruptcy as of early July 2020. This marks the second time that the Texas-based company has gone bankrupt, which begs the question: “What’s next for Mood TV?”
Mood is a reported 680 million dollars in debt, making it fair to anticipate cuts or changes to the service. A reduced support staff in particular isn’t out of the question when it comes to these companies’ responses to an immediate solution. Less updated content, or lower quality content may also be an option for them. Alternatively; users could potentially see an increase in ads on their TVs due to providers lowering the cost of running ads on their network in order to cope. Bankruptcy is rarely good for customers, creating distrust, and certainly showcases poor management and bad planning.
How are other TV providers doing during Covid?
Advertising budgets shrunk drastically during the first 6 months of 2020. Brands just aren’t spending what they used to on ads due to COVID’s impact on the market; which is bad news for Mood Media, Outcome Health, or any other streaming service that relies heavily on selling ad space to stay afloat.
TV technology works, without the ads
Anything can happen to the market; and when something does — like it did with COVID-19, these ad-supported TV companies struggle to find solutions to bridge the gap caused by a sudden decrease in ad spending. A better solution for business owners is a tv platform alternative that doesn’t rely on support from selling ad space to outside companies. You want to find a service provider who can be a strategic thought-partner and wants your business to grow and succeed; not a someone whose goal it is to make money off of selling ads on your television.
Related Article: “Free TV Services: What’s the Real Cost?“
A Better Solution for the Business Owners
Ads shouldn’t be dominating your restaurant, lobby, or waiting room television. In fact, too-many-ads was probably one of the reasons you cut cable in the first place. Factor in a reduced level of service and support, especially now, and you begin to wonder why you’re continuing to use it.
Your TV should work for you and your business.
Whether you’re ready to make a change and switch to a new custom TV network, or have questions about what features are missing from your current TV; you can chat with the TV experts here. You can also go the DIY route and utilize a TV network and their content and overlay your own messaging by using brand new TV technology found at: http://rele.tv