Looking for some inexpensive marketing strategies and tips for 2020? This article features the top 3 ways to step up your marketing game for the new year. The best marketing strategies utilize the best marketing tools. The ideal marketing tool gets your messaging out there, and gets people visiting your business; that’s a no brainer- bonus points if it doesn’t cost you an arm and a leg.
#1 – Use Your TV Better!
The TV is hands-down the best way to get visitors to notice something. Take a moment to think about what’s playing on your business’ TV right now. 9 times out of 10, it’s cable; unless it’s something like a DVD, or Netflix- which is a mess of legal problems on its own. But if it is cable, ask yourself- “What is this doing for my business?” The short answer is nothing.
Many business owners don’t recognize the potential of their TV to act as a marketing tool. This is especially true for TVs that are in waiting rooms. Use your TV better by investing in a custom TV network; one that still plays content that your visitors will enjoy, but also educates them through important marketing messages, giving them reasons to come back.
#2 – Content Marketing
Show your customers, visitors, or patients what you’re made of! Whether you’re a restaurant, medical office, or a retail store- one thing is true across the board, and that’s that visitors are responsive to seeing your brand in action. People like seeing a brand demonstrate their expertise and values.
Does your business have a video library, or a channel on YouTube? Putting those videos on your business’ TV is a great way to get more mileage out of the content you’re producing and get more people excited about your brand. Have a podcast? You can do much of the same, either creating a video version of it or creating small video teasers to get more listeners on it.
#3 – Automation
Time is a valuable resource for any business. It takes time to do things, which costs money, and is also time spent not doing other important things. Automation helps free up precious time throughout the workday and allows you, and your staff, to devote time to other things that require a human being’s touch. The things that you can set and forget- you should set and forget. Such examples can be found in your social medial accounts.
Is your business on Facebook, Twitter, or Instagram? Are you posting to each account separately? Many of the social media platforms will automatically allow you to cross post simply by posting from one account. This saves a lot of time and will put your message on all of the platforms at once, allowing users of each to all see your messages.
Syndicating your social media posts to a medium that people will see now goes well beyond phones and computers. Your business’ TV, is the future of social media marketing. But, as you can imagine, that can be very time-consuming; however, it isn’t when it’s automated. Having a system in place that connects to your accounts and automatically displays your most recent social media posts really brings your messaging to life. There’s no better way to generate more followers than by showcasing your posts where people will see them; on the TV.
What Should Your Next Step Be?
Finding a custom TV network that’s fully automated, which features good, quality content, and allows you to promote your own videos and messaging should be your next step. The internet is full of software; enough to keep you browsing for days.
If you don’t have days to shop for the best waiting area television for your business, start by visiting ItsRelevant.com. You’ll find a cost-effective TV solution for your business that features great, quality content that people genuinely enjoy watching. It’s a solution that also gives you the freedom to promote your services, and display your social media on the TV.