Urgent care marketing doesn’t have to be a drag, and it doesn’t have to cost an arm and a leg. In the past, you might have tried your luck with billboards, ads on buses, in magazines, or even a TV commercial or two – all of which are expensive, and all of which are not guaranteed to reach the people you want. If you want to market your urgent care, look no further than your TVs.
Urgent Care Marketing: Your Medical Office TV
Effective marketing for doctors offices comes in many forms. When you think of marketing, the TV in your office isn’t usually at the top of the list. But it should be. Pens, shirts, caps, and other branded take-aways don’t even compare to the potential your TV has to enhance marketing.
If there’s a TV in your waiting room, people are going to watch it. Or at the very least, they’ll notice it – that’s why choosing what goes on the TV is important. Business owners tend to make 3 Classic Mistakes when it comes to choosing the best TV software for their waiting room TVs:
1. Netflix / Hulu / Amazon Prime Video / YouTube / DVDs – All of these are illegal to show in a public/commercial setting. Yes, your urgent care is a commercial setting, so don’t take the risk!
2. Cable / Comcast / DirecTV – Which are all costly, don’t give you adequate control, and invite your competitor’s to advertise in your business.
3. Dry / Uninteresting Content – Which creates a boring, or poor environment that you’re paying for.
So what is the solution? What options are out there for owners and practice managers who want waiting room TV programming with legal, licensed content, that’s cost-effective; contains programming that they control, and is something visitors will enjoy watching?
IRTV: Your TV Marketing Solution
It’s Relevant TV is a TV app that gives users access to a custom television network made with your business in mind. Its library of interesting licensed content puts visitors in a positive mindset. This is important for your brand and image. Additionally, It’s Relevant lets you to upload your own videos and messaging alongside its content; which informs, and allows you to reach visitors more efficiently- In ways not possible with cable, or a medical TV display.
With IRTV, you’re in control of what comes on your TV. You select which categories you want visitors to see, and It’s Relevant does the rest. Don’t settle for free waiting room display software. Instead, look for TV software that’s engaging, easy-to-use, and works with your budget.
Visit It’s Relevant, and explore how it can help market your business.