Business marketing is a fickle thing. Between all the tools, platforms, and ways to get your messaging across, too few realize the potential of their TVs; and those that do are at risk of a few common mistakes. This article tackles the top 3 mistakes business owners are prone to making when it comes to their TVs.
1. Using Netflix, Hulu, and DVDs
The growing number of business owners who put recorded movies or shows on their TVs without realizing the risk is at the top of the list. Netflix, Hulu, DVDs, and streaming services are not for commercial use – meaning you cannot play them in your business without being at risk for heavy fines. The people who own the rights to that media take licensing very seriously. You can read more about Netflix-like licensing rights in the following article: Using Netflix: Don’t Put Your Business At Risk.
Legality aside, feature-length films and TV shows don’t compliment business settings. Long-form anything isn’t ideal for waiting rooms, bars, restaurants, or medical offices; they’re for home settings. Furthermore, they do nothing to help your business marketing, brand, or bottom line, when just a TV could be used to improve all 3.
2. Cable Subscriptions
Running cable in your business follows the same classic blunder of running services like Netflix or Hulu – the content just isn’t ideal for business settings. While legal, cable television is a moneypit many fall into. You pay an increasingly costly cable bill each month to put something on the TV that brings nothing back to your business.
In addition to being a growing expense, cable invites competitors into your business. You have no control over commercial ads from competing brands showing up on your screen for visitors to see while they’re in your business. A well-placed ad at the right time could turn a regular customer over to a new brand, taking them away form your business. In the end, what’s worse is that you’re paying for all of this to happen.
Cable is great at home, not so much in your business.
3. Dry/Uninteresting Content
Owners who recognize the potential for their TVs to be effective business marketing tools are free of the costs and problems that usually come with cable. But without cable or a streaming service, where will they get interesting content from? Custom videos or looping displays aren’t without their own drawbacks. They run the risk of their content either being too boring, repetitive, or even gross/graphic in some cases.
Boring Content: We all know what boring content is, and how it makes us feel. For TV it’s videos and messaging that people either aren’t interested in, or isn’t enticing enough to get their attention. Back-to-back videos of your brand, specials, or things you want people to see might be perceived as annoying, causing visitors to tune out your message.
Repetitive Content: Looping displays that show the same videos over and over again is a good way to turn people away from your message. Unless your library of content has enough videos, visitors will see the same thing on repeat – increasing the chances for a bad experience. Looping video displays are a poor business marketing strategy for locations with folks spending more than a few seconds in front of the TV.
Gross/Graphic Content: This point, however relevant in a general sense, most often applies to businesses in the medical industry. Videos or informative pieces on the body, illnesses, or intense surgical procedures are usually the last thing people want to see while waiting. Apart from being unsettling, it can foster a bad impression of your brand and affect what people think of your business. Put something on the TV that will interest people and reduce anxiety.
It’s Relevant TV For Your Business Marketing
It’s Relevant TV is a television network designed with businesses in mind. Featuring a library of over half a million videos, all of our content is interesting, family-friendly, and licensed. Nexflix and Hulu’s licensing doesn’t allow you to play their videos in public – ours does.
Compared to other TV solutions, It’s Relevant is less expensive than most other cable packages. Clients who take advantage of It’s Relevant not only save money on their monthy cable bill, but the business it helps draw in pays for the service itself and more. When people ask how It’s Relevant can help their business, it all comes down to a few simple points:
1. Repeat Business: It’s Relevant recognizes that it’s easier to get old customers to come back than it is to get new ones to visit for the first time. Our platform features your brand, messages, and anything you want people to see while our interesting content draws their attention and puts them in a good mood. We give them a reason to look at your TV so we can inform them on your services, and you give them a reason to come back.
2. Get Your Message Across: It’s what we do. By mixing your own custom videos and signage with our TV content we find a great balance. By combining your brand/messaging, and our content it makes for a platform that people will notice and walk away from informed.
3. Return on Investment: Briefly hinted at up above, It’s Relevant TV provides a strong ROI. Focusing on customer retention, our service gets people coming back more, and spending more – improving your business, and your bottom line. Check out the link to our: ROI calculator and see how It’s Relevant can help improve your business.