Business TV Risk: How the TV in Your Business is Hurting You

“If a tree falls in the woods, and no one is around to hear it, does it make a sound?”

If your business TV is playing poor content, and you’re not there to watch it, are visitors still seeing it? Yes, they are; and it’s hurting your business, your brand, and your bottom line. If you already know where this is going, and you’d like to explore an alternatives to cable or DirecTV, start here.

How your Business TV is Hurting your Business

It isn’t the TV that’s hurting your business, as much as it is the programming that’s playing on it. A big part of the problem is a lack of awareness. Business owners don’t always know what’s on the TV. Whether they’re behind the counter, in the back office, or even working from home – you don’t know what’s playing unless you’re sitting in front of the TV, watching it. So chances are, you’re not seeing how the TV that you bought to entertain your visitors is actually showing boring politicsgraphic news, or even worse; COMPETITOR ADS.

How your Business TV is Hurting your Brand

Nothing beats being the owner of a business that sells something like coffee and breakfast fixings literally paying to have competitor ads show up in their business, advertising where to get the same things; but cheaper. That’s effectivly what you’re doing by choosing services like cable and DirecTV to power your business television. You’re paying to invite other brands to steal your customers away; outshining your own brand and reducing your monthly revenue.

The worst part? No one’s really interested or even enjoying the programming that’s playing. When was the last time you sat down at a fast-food restaurant, saw a local news story about a man who was stabbed to death, and as a result had a cheery conversation with friends or family while you ate?

Probably never. That kind of programming can is almost certain to create a bad, or awkward experience for your visitors. This can leave a bad impression on your brand, and even impact the chances of your visitors coming back.

Identifying the problem is only half the battle. Fortunately, it’s a problem that’s easy to address.

How to Fix your Business TV: IRTV

Until recently, there never really was much else to put on the TV other than cable; but as technology evolves, forward-thinking business owners are turning to services that cost less, with features that improve their marketing, and host content that is engaging, and family-friendly.

IRTV, or It’s Relevant TV, is television software that business owners across the country are taking advantage in order to become more relevant to their customers; using it as a customizable marketing tool, one that replaces the boring, graphic, and unwanted content with videos that people genuinely enjoy watching.

If you’re a business owner, or you manage a business with a TV; take 3 minutes out of your day and put yourself in the shoes of your customers. Watch the TV, see what they’re seeing, and consider whether or not you’re getting the most out of your service. Don’t be afraid to change what’s on the TV.

Your Waiting Room TVs are Different from Your Patient Room TVs

Whether it’s your waiting room TVs, the TVs in your patient rooms, or even the ones in your nurses’ stations or employee lounges; TVs play a vital roll in your hospital. In fact, it’s hard to settle down anywhere in a hospital without seeing a TV from where you’re sitting. That’s why what goes on the TV is important. But before you throw any old thing on the screen, you should consider what the TV is for.

Waiting Room TVs vs Patient Room TVs

When deciding what to put on the TV, it’s important to recognize that the TVs in your patient rooms serve a different purpose than the TVs in your waiting rooms. Patient rooms are places where patients have a one-on-one experience with the TV. They can also be there for an extended period of time. That being said, it’s a no-brainer as to why cable is the preferred choice for patient rooms. The patient gets to control what’s on their TV. They are the primary audience of that television, and as such can choose the exact content they want to without upsetting anyone else.

Waiting room TVs are different. If you have a solution that works in your patient rooms, it’s likely not the best solution for your waiting rooms. The time spent waiting is usually less than in exam rooms, and the audience is different. The content on your TVs should reflect that.

Patients gathered in a waiting room aren’t there to watch TV like they would at home. They’re in a waiting room, waiting to be seen, or waiting for someone else to come back from treatment. Waiting room TVs are casual distractions to help pass the time. Patients neither have the time, nor the interest, to invest in shows or segments that run 30-60 minutes long. So why pay for something that people are ignoring? You can do better than cable, or a medical TV display for your waiting rooms.

IRTV: Better Waiting Room Television

It’s Relevant TV is television designed for waiting room settings. It’s short-form, family-friendly content is split into 40+ categories that you pick and choose from which people genuinely enjoy watching. Patients gathered in waiting rooms aren’t individually in control of the TV, or TVs there. The ability to have multiple programming types appearing on the screen, which helps the patients all find something they enjoy, and keeping the content a short, 2-3 minutes long is best as you can shift between many content types to please the greatest number of people.

So leave cable to the patient rooms, and explore how you can do better for your waiting room TVs with It’s Relevant TV.

 

What’s on Your TV?: The Risks of Cable & DirecTV for Waiting Rooms

If you’re a business owner, marketing professional, or someone in charge of visitor experience; and you don’t know what’s on your TV in your waiting areas, you may want to keep reading. This article will highlight some of the things that are appearing on your waiting room TV without you realizing it.

Why knowing what’s on your TV is Important.

Some people say “what you don’t know can’t hurt you,” but in reality, the exact opposite is true. In the case of your waiting room TV, not knowing what’s playing can come back to haunt you. It’s like leaving your garage door open for the day; you have no idea how many unwelcome squirrels, birds, and mice may have found their way inside. You might think you have the TV tuned to something safe, or family-friendly; but with cable, DirecTV or a medical service provider, you don’t know unless you’re there in person. Unless you’re in control of what’s on your TV, there’s really no telling what your visitors might be exposed to.

When Using Cable or DirecTV…

The News, Food Network, and channels like E! are the go-to standard for waiting room television. What is the purpose of choosing these channels? It’s usually just needing something to put on the TV. TVs are in waiting rooms because they’re a familiar distraction. They can reduce stress, and help pass the time; people put TVs in waiting rooms because they care about the comfort of their visitors. That is their intent, at least.

The news is often depressing, violent, and graphic. People in waiting areas don’t want to see how many people died in a shooting. They don’t want to see endless political commentary, graphic images of injured or fearful human beings, or a news story about something bad that happened close by. Nothing says “I’ll think twice about coming here next time” than a string of recent crimes in the area.

Channels like the Food Network, HGTV, and E! are tame by comparison, but no less important to keep in mind. Visitors have called these networks boring and frustrating. People have never been more sensitive to the smallest things than they are today; they’ve also never been more able to express those fleeting feelings of frustration over social media and online reviews. Something they saw on your TV, which has nothing to do with your business, could be the reason they go online and rant about their “bad experience”. As a result, you’ll lose potential customers who decide to go somewhere based on reviews.

It’s impossible to please 100% of the people 100% of the time, especially with services like cable or DirecTV. However waiting room TV software exists that gives you control over what’s on your TV; allowing you to cater to the interests of many, as opposed to few.

When Using Medical TV…

In the case of hospitals, clinics, or medical offices, sometimes what’s on the TV isn’t cable, but rather a looping medical display. These programs are detailed, informative, yet very often graphic, anxiety driving or depressing to waiting patients. Cross-sections of the human body, graphic imagery of a clogged artery, or a bold adventure down a 3D-rendered infected colon are not what visitors want to see. This is the sort of content that visitors are watching on your TV if you subscribe to medical waiting room television.

It’s gross, it’s unsettling, and if you’re lucky it’s not looping every 5 minutes. If this is going on in your waiting room, take a moment to sit in the chairs as if you were a patient. Watch the TV, and really consider if this sort of programming is actually improving visitor experience.

It’s Relevant TV, on your TV

“The needs of the many, outweigh the needs of the few.”

-Spock

The trick to successful waiting room TV programming is content; content that you control, which appeals to as many people as possible. A good TV display doesn’t loop. It should feature interesting videos that are family-friendly, and should be something you can trust to set it and forget it.

It’s Relevant TV is just that. It’s a custom TV network; one that you control. You pick which categories you think your visitors will enjoy, and IRTV does the rest; providing you with non-loopingfamily-friendly content that is short-form, meaning that chances are high that someone will see a program that interests them during the time they spend waiting.

It’s Relevant puts visitors in a good mood, that helps lead to a good experience, which turns into repeat business. We no longer live in an age where standard TV channels are the only thing that can go on a TV.

Do more for your business by doing more with your TV.

Top 5 Ways to Modernize Your Hospital & Waiting Rooms

Striving to modernize your hospital is an essential task, but it doesn’t have to be a difficult one. With a new age of technology that has given us countless innovative ways to improve our lives and businesses, figuring out where to begin may seem daunting; nevertheless, this article will explore the top 5 ways to bring your hospital into the 21st century.

Modernize your Hospital: Where to Begin?

Improving your hospital begins with improving patient experience, and patient experience begins in the waiting room. A comfortable, modern-style waiting room is the key to improving your hospital as a whole. The following 5 points will show you how you can achieve that goal:

5.) Forward Thinking:

Favoring progession, exploring innovative technologies, and investing in new ways of doing things is the first step towards bringing your hospital into the new age. First and foremost, it’s important to recognize that things change. Change can be difficult, but it’s a good thing. Keeping up with technology lets you keep up with your patients; by staying in the past, you’re disconnecting yourself from them. Do some research, explore your options, and see what’s out there!

4.) Communication & Productivity:

The ways in which we’re able to communicate with one another has evolved greatly over the years. When it comes to your hospital, improving the ways in which you’re able to communicate with patients, and staff, is a great step towards forward thinking.

In an evolving culture where emails are missed and ignored, hospitals are looking for new ways to communicate with their staff in places they’ll notice important messaging. At the same time, they’re exploring new ways to inform patients of important reminders, services they could be utilizing, and overall reasons to come back and improve their health and overall well-being. If you’re curious where to start, there’s no better way to get someone’s attention than the TV.

3.) Decour & Ambiance:

Never underestimate the power of interior decorating, because nothing leaves a lasting impression quite like a first impression. A few well-placed plants, some hanging portraits, and a TV, can make or break a waiting room. It’s all about atmosphere. Making sure there are decorative features to fill blank spaces, comfy chairs to sit in, no unsettling stains or holes in the wall, and something good on the TV; all of these are important factors to consider when modernizing your hospital.

2.) Patient Comfort:

Ensuring that patient comfort is up to par should come at no surprise, a good health center puts its patients first. Hearkening back to the idea that patient experience begins in the waiting room, it goes without saying that comfortability is closer to the top of the list.

The key is generating a positive experience that won’t leave patients feeling nervous, stressed out, or worse than they were when they arrived. There are many new and innovative ways to generate that kind of positive experience, but the most effective means is through your waiting room TV. The right TV service can make all the difference in the end. Finding one that works for you often means moving away from cable, boring slideshows, or unsettling medical content.

1.) Technology:

There’s no better way to modernize your hospital than modernizing your technology. This starts with the TVs in your waiting room. Not the TVs themselves, but what’s on them.

As many hospitals strive to keep up with patient demand, many are forgetting to bring their TVs the modern age – settling for an antiquated solution instead. Cable, and looping medical displays, are holding hospitals back when their TVs could be doing so much more for them and their patients. We’re no longer in an age where the only thing that can go on the TV is cable, and we’re well beyond needing to settle for cheap, all0medical-related content. Take some time to explore cable alternatives that are out there for hospitals to take advantage of, and see how you could improve your hospital.

Modernize your Hospital with It’s Relevant TV

Utilizing It’s Relevant TV is an easy step in the right direction to bring your hospital’s waiting room into the 21st century. A new and innovative approach to waiting room TVs, It’s Relevant provides hospitals with a custom TV network; one that you control. With content that is interesting, family-friendly, and spread across 40+ categories to pick and choose from – that generates a more welcoming environment, and gives patients a pleasant distraction as they wait for treatment.

It’s Relevant is forward thinking. It combines the best aspects of television and digital signage in order to deliver a final product which improves patient experience, and allows you to engage with them, and your staff, on levels otherwise impossible with cable TV, or medical TV displays. It’s also future-proof, because the service and technology evolves with the times.

Explore It’s Relevant TV, and see how it could transform your waiting room TVs.

Top 3 Mistakes in Urgent Care Marketing: Get the Most out of Your Business TV

Urgent care marketing doesn’t have to be a drag, and it doesn’t have to cost an arm and a leg. In the past, you might have tried your luck with billboards, ads on buses, in magazines, or even a TV commercial or two – all of which are expensive, and all of which are not guaranteed to reach the people you want. If you want to market your urgent care, look no further than your TVs.

Urgent Care Marketing: Your Medical Office TV

Effective marketing for doctors offices comes in many forms. When you think of marketing, the TV in your office isn’t usually at the top of the list. But it should be. Pens, shirts, caps, and other branded take-aways don’t even compare to the potential your TV has to enhance marketing.

If there’s a TV in your waiting room, people are going to watch it. Or at the very least, they’ll notice it – that’s why choosing what goes on the TV is important. Business owners tend to make 3 Classic Mistakes when it comes to choosing the best TV software for their waiting room TVs:

1. Netflix / Hulu / Amazon Prime Video / YouTube / DVDs – All of these are illegal to show in a public/commercial setting. Yes, your urgent care is a commercial setting, so don’t take the risk!

2. Cable / Comcast / DirecTV – Which are all costly, don’t give you adequate control, and invite your competitor’s to advertise in your business.

3. Dry / Uninteresting Content – Which creates a boring, or poor environment that you’re paying for.

So what is the solution? What options are out there for owners and practice managers who want waiting room TV programming with legal, licensed content, that’s cost-effective; contains programming that they control, and is something visitors will enjoy watching?

IRTV: Your TV Marketing Solution

It’s Relevant TV is a TV app that gives users access to a custom television network made with your business in mind. Its library of interesting licensed content puts visitors in a positive mindset. This is important for your brand and image. Additionally, It’s Relevant lets you to upload your own videos and messaging alongside its content; which informs, and allows you to reach visitors more efficiently- In ways not possible with cable, or a medical TV display.

With IRTV, you’re in control of what comes on your TV. You select which categories you want visitors to see, and It’s Relevant does the rest. Don’t settle for free waiting room display software. Instead, look for TV software that’s engagingeasy-to-use, and works with your budget.

Visit It’s Relevant, and explore how it can help market your business.

 

Using Amazon Prime Video on Your Business TV: Don’t Put Yourself at Risk

Amazon Prime delivers a long list of great movies and TV shows directly to your TV; so when it comes to TV for business, why would you choose anything else? The first, and perhaps most important reason, is because it’s illegal. If that isn’t enough to stop you, keep reading; you’ll see all the reasons why services like Amazon Prime don’t work as well in regards to serving your businesses.

Alternatively, if this is news to you, or an urgent reminder for you to find an alternative for your business, take a look at TV made for business by It’s Relevant TV.

Amazon Prime in your Business: What’s the Risk?

Your subscription to Amazon Prime isn’t a free ticket to play movies and TV shows wherever you please. Even if you purchase a Amazon Fire Stick, you can’t showcase movies that you have access to on Amazon Prime in your business. For the same reasons you can’t show services like Netflix  It’s just not legal.

As for why it isn’t legal, the reason is simple. Your subscription – your license to utilize these services, is for private/personal use only. Playing any videos off of Amazon Prime, Netflix, Hulu, or even YouTube without a commercial license violates the Terms & Conditions of the service, and may result in a heavy fine.

“Amazon or its content providers grant you a limited, non-exclusive, non-transferable, non-sublicensable license to access and make personal and non-commercial use of the Amazon Services.”

The writing’s on the wall. The world would be a very different place if TV for business were as cheap as $12.99 a month. The sheer inexpensive cost of paying so little for a cable TV solution should be enough of a red flag. People take licensing violations very seriously. It isn’t worth risking your business – not when a safe and better-fit alternative exists.

A Better Business TV Solution

Business TV entertainment should be just that – TV designed for businesses to entertain visitors. Amazon Prime, and all other services like it, are great; at home, or on a personal device. Ignoring for a moment that they’re illegal to show in public, ask yourself if the movies and TV shows are really the best fit for a limited waiting time anyway?

Movies are long, so are TV shows. Visitors don’t come to your business to watch TV – unless you’re a sports bar. One fact is true, however; people notice the TV.

When you settle for movies, or cable for your business TV, you’re missing out on a unique way to reach your customers and market your business.

The TV on the wall in your business is prime real estate for an easy-to-use digital TV solution that could improve your business, brand, and visitor experience. We live in an age of technology where business owners no longer have to settle for basic cable, or risk playing streaming services in front of the wrong person who will turn you in. Not when digital signage apps and custom TV networks are available for business owners to take advantage of instead.

IRTV: A Custom TV Network for your Business

It’s Relevant TV (also known across the country as IRTV, or RELE.TV) is a digital TV platform that streams television straight to your business TV. Its custom TV network works for businesses, and is designed with businesses in mind. IRTV gives you the freedom to control what’s on your TV. You choose which categories you want visitors to watch, and upload any ads, videos, or reminders that you want people to see as they look at the TV. It’s Relevant’s interesting, and always-family-friendly content leaves visitors entertained, informed, and educated about your brand.

Whether it’s waiting room screens, a medical office waiting room TV, or simply a restaurant TV, It’s Relevant is your go-to for waiting room TV programming, and waiting room television. IRTV gives you a hand when it comes to becoming more relevant to your customers. Don’t settle for cable, or be tempted to risk your business with low-cost subscription services meant for private use.

For more information on this Amazon alternative for business, please visit: http://www.itsrelevant.com

 

Cable TV Deals in Your Zipcode

Finding the Cheapest Business Cable TV Rates

If you have a TV in your business, the first step is putting something on it, plain and simple. A blank TV screen gathers as much business as a rolling stone gathers moss. But whether it’s business or moss that you’re trying to gather, the stone needs to get rolling first. And getting started means choosing a provider…

Between service providers such as Comcast, Verizon FiOS, Time Warner, AT&T, and Mediacom, there are a number of cable subscriptions out there for businesses to take advantage of; each with their own perks, packages, and reasons for choosing them over a telephone company TV solution. So how do you choose? Most people go for what’s cheapest, but even if you start with the cheapest, the rates rise quick.

Is Cable TV Best for Business?

In short, NO. Depending on the type of business, the TV may be used for a number of different reasons. More often than not, a TV is in place for to offer visitors a comfortable distraction. Something to take their minds off of waiting. But in the end it all comes down to customer satisfaction. A satisfied customer and a better experience helps ensure future visits and more business.

In the end – you don’t want to settle. It isn’t a stretch of the imagination to envision business owners choosing to go with cable simply because It’s TV, and that TV goes on the TVBetter alternatives than cable exist – and there’s an option beyond basic cable and telephone company TV geared towards improving your business, and bottom lin

Making the TV Relevant to Your Business

It’s Relevant TV is a service that transforms televisions into tools that improve customer experience, and helps generate more revenue for your business. IRTV is a unique waiting room TV software that replaces cable television with short-form videos that streams directly from a vast library of content. Content that is family-friendly, arranged into categories to choose form based on the interests of visitors, and licensed for display in public.

It’s Relevant airs alongside your own original content, personal ads, or highlights you want people to see. The ability to showcase additional services, deals, and ongoing specials while visitors are watching the TV gives you a unique opportunity to inform them of things they might not have been aware of, which they’ll then come back for later.

Cut the Cable

Unlike cable, It’s Relevant TV is designed with businesses in mind. Cable is a flat expense, it’s a service that you pay for without any real return – whereas It’s Relevant TV represents a noticable ROI in the way of educating visitors on additional services. It’s all about getting people to come back more, and spend more – all the while creating a better experience.

Top 5 Cable Service Providers with the Most Coverage in the U.S.:
Verizon FiOS
Comcast/Xfinity
Time Warner
AT&T
Mediacom

It’s Relevant TV has full coverage across the Unites States. It is available wherever you have high speed internet (with as little as 0.5 Mbps download speeds – most businesses have 25-100Mbps speeds):

It's Relevant TV Service Availability Map
It’s Relevant TV Service Availability Map

 

 

 

 

 

 

 

 

 

Some of the top savings zip codes: 79936, 90011, 60629, 90650, 90201, 77084, 92335, 78521, 77449, 78572, 90250, 90280, 11226, 90805, 91331, 08701, 90044, 92336, 00926, 94565, 10467, 92683, 75052, 91342, 92704, 30044, 10025, 92503, 92804, 78577, 75217, 92376, 93307, 10456, 10002, 91911, 91744, 75070, 77036, 93722, 92345, 60618, 93033, 93550, 95076, 11230, 11368, 37013, 11373, 79912, 37211, 30043, 11206, 10453, 92154, 11355, 95823, 77479, 91706, 10458, 92553, 90706, 23464, 11212, 60617, 91709, 11214, 11219, 91910, 22193, 77429, 93535, 66062, 93257, 30349, 60647, 77584, 10452, 77573, 11377, 11207, 77494, 75211, 11234, 28269, 11235, 94544, 10029, 60625, 89110, 92509, 77083, 91335, 85364, 87121, 10468, 90255, 93065, 91710, 10462

Creating a Business Ad Network Using TVs

Business ads are a great tool for, what else? Improving business. However having business ads is only half of the game. In order to get your time and money’s worth out of those ads, you need a platform for them to run on – you needs TVs. TVs let us get messaging across better, and faster than anything else out there – and it’s as simple as putting TVs up in public places and selling ads. This article will highlight a few things to consider when creating a business ad network.

Business Ad Network 101

Think of all the places you see ads these days. TV, radio stations, highways, on buses and billboards, in newspapers – even in front of YouTube videos. They’re everywhere.

How can you capitalize on this trend?

Leveraging ads in businesses is the fast-track to becoming reaching customers. Showcasing your ads inside a business gets visitors exposed to your brand, and more importantly, educates them on services they might not have been aware existed – services they’ll come back and take advantage of. It’s a win-win, and a great way to market your business.

Combining Digital Signage Software with your Business Ad Network

If you’re serious about building a business ad network, you need more than just ads for it to be effective. A signage system that loops the same ads again and again is no good, and could be harmful for your message. You need to pace it with content in between ads; doing so will make it look, and feel, like a real live television network. But you need content to do this, and licensing content is expensive. Fortunately, there’s a solution.

IRTV Can Power Your Business Ad Network

It’s Relevant TV brings the best in digital TV signage and waiting room TV software. With a network library of over half a million videos, your business ads can be uploaded and played alongside fun, and interesting content. IRTV’s videos are split into 40+ categories you pick and choose from – everything is fully customizable, and can be controlled through a digital signage app on your phone. From anywhere.

Plain as day – if no one is looking at the TV, no one can absorb your ad message. It’s Relevant gets visitors to look at the TV by mixing programming with your ads. When you combine those ads with IRTV’s content, you create a living network tailored to your business. One that’s designed to get people to come back more, and spend more.

Visit itsrelevant.com, and explore building your own television ad network.

 

Top 3 Risks to Avoid When Signing Waiting Room TV Contracts

Whether it’s cable/satellite tv, a digital signage service, or a custom TV network for your waiting room, you can always count on there being a contract that needs signing before you can get started. Contracts are a necessary tool for any subscription-based service. They outline the terms, conditions, and policies while solidifying the consent of everyone involved. But at the same time they can be tricky and require careful review.

How contracts and terms are structured might reveal something you didn’t notice about a service you’re signing into. This article will explore the top 3 risks to avoid before finalizing a contract for your waiting room TV.

1. Long-Term Contracts

The first red flag to identify are companies that lock you into long-term contracts. “Why is my waiting room TV service that just loops nature pictures all day requiring a 5 year contract?”

Plainly put: Because it’s boring. And the service provider knows it’s boring. They know you’re likely to get tired of the dull, repetitive service within a few days or weeks so they make it so you can’t back out of it. If you don’t like it, then chances are your visitors won’t like it as well.

In addition it’s important to realize that things change. A better TV service for your waiting room might come along tomorrow, so why prevent yourself from being able to use it by signing a contract today? If you’re stuck in a contract for the next few years, you’re forced to dwell on what could have been. A long-term contract usually means the provider is afraid you’ll back out on them, which speaks to their lack of confidence in their own service.

2. Poor Video/Image Content

A service with a great library of quality digital content for your waiting room TV can be difficult to find. Unless it’s Netflix, which is illegal to play in public, it isn’t likely to be chock full of interesting videos for people to see.

This is particularly true with medical TV displays that loop stress-inducing, and sometimes graphic medical videos. No one wants to see them. People also don’t want to see the same 10 videos repeating again and again while they wait. If it wasn’t interesting the first time, it certainly won’t be the 10th time it plays.

Don’t sign a contract until you’ve had the chance to really explore the service. Take time to see for yourself what visitors are going to see when they come in. If you’re curious about a particular waiting room TV software, look into scheduling a demo with the provider. The best bet is to get a risk-free pilot going- allowing you to put the service in place at your location, while having the flexibility to back out of the service if it doesn’t end up being as good as it sounded when you bought into it.

3. The “FREE” TV Service

A TV service for your waiting room that’s inexpensive is great, even better when it’s free. Not good enough? How about a free TV and a box of iPads? Better, right? Unfortunately no.

TV services aren’t free. If someone was giving out hundreds of free TVs and ipads without getting anything in return, he or she would be out of TVs, iPads, and probably a job. Everything has a cost – sometimes it just isn’t what you think. That TV on the wall you get for “free” will be full things you didn’t know you would be getting, like ads- even competitor ads. And those iPads, apart from being riddled with ads themselves, are also riddled with germs from a day’s worth of visitors handling them. Which in the case of a medical office may be unsanitary.

TV services that label themselves as “free” make their money selling ads to companies that want to sell their product. Which puts money in everyone else’s pocket but your own. There is truth to it being free, insofar as you aren’t being billed for the service. But it also isn’t making you any money and may be losing you business. Don’t fall for free.

Avoid the Risks with a Low-Cost TV Solution

It’s Relevant TV is a television network for businesses, designed with businesses in mind. IRTV provides waiting room TVs with programming and a digital signage app which transforms your TV into a tool that improves visitor experience. With It’s Relevant, you control what’s on – selecting from a list of 40+ categories, from a library of over half a million videos. And you don’t get ads from competitors or pharmaceutical companies that might harm your bottom line.

Everything is customizable, and can even be controlled from your computer, tablet or smartphone – anywhere, anytime. Visit It’s Relevant.com to schedule a demo to explore how It’s Relevant works and see if it’s a fit for your business.

Playing YouTube on your Waiting Room TV

Playing YouTube on your waiting room TV may seem like an easy, cost-effective solution for waiting room entertainment; but the ease of using YouTube comes with a price – one that too few business owners are aware of, and even fewer can afford. This article will highlight the top 3 risks of playing YouTube on your waiting room TV.

1. YouTube for your Waiting Room TV is Illegal

Perhaps the most important is understanding that playing YouTube in your waiting room is illegal. Showing YouTube videos in a public setting, or pulling videos from YouTube itself for your waiting room – without expressed consent or permission, violates YouTube’s Terms of Service. In the end, you can’t put YouTube on your waiting room TV for the same reasons you can’t play Netflix. It costs a lot more than most businesses are willing to spend in order to license content legally. In addition, some content owners don’t want to play their content inside of certain businesses and it’s their decision to make, they own it.

2. It Takes Money away from Content Producers

Content creators struggle to produce videos from the small amount of money YouTube ad revenue provides them. When those videos are played in a public setting, it’s effectively robbing them of monetization they need in order to keep producing.

Imagine a patient comes to visit you, individually, to learn more about a medical specialty you offer. You would charge each patient that comes in for a visit. If that patient took a recording of you giving advice without your permission, and shared it with others inside of another medical practice or business without giving you your rate, you would not approve. Displaying YouTube videos is much the same way. Videos licensed for public display or distribution are priced differently than ones made for private one-off viewing.

3. The Risk of “Related Videos”

If you’ve ever spent any length of time on YouTube, then you probably know how the site will autoplay “related videos” once a video is finished. Many YouTube videos are short. In fact, that’s part of their appeal as a waiting room TV solution. But what happens when those short videos are over?

A new video can be played. Automatically.

Once a video is done playing, or you’ve reached the end of a selected playlist – if your screen doesn’t get stuck on a frozen menu, YouTube will automatically select the next video for you. In those cases, you’re not in control of what plays next. What comes after, however related, may be inappropriate or graphic for your visitors. Why risk it?

The Safer Solution:
IRTV for your Waiting Room TV

It’s Relevant TV is a television network designed with waiting rooms in mind. It combines the best aspects of TV and digital signage; transforming your TV into a tool that will improve visitor experience, and help increase monthly revenue.  Some of the world’s top TV networks as well as interesting YouTubers make their content available to IRTV through licensing agreements. This means you will have a whole host of great videos without the risks.

Compared to other waiting room TV software, nothing comes close to the control and customization IRTV gives users. Pick the types of programming you want, and automatically filter out the things you don’t. You also have the added benefit of being able to mix in your own videos and messages throughout.

You can learn more about It’s Relevant at itsrelevant.com.