Using Amazon Prime Video on Your Business TV: Don’t Put Yourself at Risk

Amazon Prime delivers a long list of great movies and TV shows directly to your TV; so when it comes to TV for business, why would you choose anything else? The first, and perhaps most important reason, is because it’s illegal. If that isn’t enough to stop you, keep reading; you’ll see all the reasons why services like Amazon Prime don’t work as well in regards to serving your businesses.

Alternatively, if this is news to you, or an urgent reminder for you to find an alternative for your business, take a look at TV made for business by It’s Relevant TV.

Amazon Prime in your Business: What’s the Risk?

Your subscription to Amazon Prime isn’t a free ticket to play movies and TV shows wherever you please. Even if you purchase a Amazon Fire Stick, you can’t showcase movies that you have access to on Amazon Prime in your business. For the same reasons you can’t show services like Netflix  It’s just not legal.

As for why it isn’t legal, the reason is simple. Your subscription – your license to utilize these services, is for private/personal use only. Playing any videos off of Amazon Prime, Netflix, Hulu, or even YouTube without a commercial license violates the Terms & Conditions of the service, and may result in a heavy fine.

“Amazon or its content providers grant you a limited, non-exclusive, non-transferable, non-sublicensable license to access and make personal and non-commercial use of the Amazon Services.”

The writing’s on the wall. The world would be a very different place if TV for business were as cheap as $12.99 a month. The sheer inexpensive cost of paying so little for a cable TV solution should be enough of a red flag. People take licensing violations very seriously. It isn’t worth risking your business – not when a safe and better-fit alternative exists.

A Better Business TV Solution

Business TV entertainment should be just that – TV designed for businesses to entertain visitors. Amazon Prime, and all other services like it, are great; at home, or on a personal device. Ignoring for a moment that they’re illegal to show in public, ask yourself if the movies and TV shows are really the best fit for a limited waiting time anyway?

Movies are long, so are TV shows. Visitors don’t come to your business to watch TV – unless you’re a sports bar. One fact is true, however; people notice the TV.

When you settle for movies, or cable for your business TV, you’re missing out on a unique way to reach your customers and market your business.

The TV on the wall in your business is prime real estate for an easy-to-use digital TV solution that could improve your business, brand, and visitor experience. We live in an age of technology where business owners no longer have to settle for basic cable, or risk playing streaming services in front of the wrong person who will turn you in. Not when digital signage apps and custom TV networks are available for business owners to take advantage of instead.

IRTV: A Custom TV Network for your Business

It’s Relevant TV (also known across the country as IRTV, or RELE.TV) is a digital TV platform that streams television straight to your business TV. Its custom TV network works for businesses, and is designed with businesses in mind. IRTV gives you the freedom to control what’s on your TV. You choose which categories you want visitors to watch, and upload any ads, videos, or reminders that you want people to see as they look at the TV. It’s Relevant’s interesting, and always-family-friendly content leaves visitors entertained, informed, and educated about your brand.

Whether it’s waiting room screens, a medical office waiting room TV, or simply a restaurant TV, It’s Relevant is your go-to for waiting room TV programming, and waiting room television. IRTV gives you a hand when it comes to becoming more relevant to your customers. Don’t settle for cable, or be tempted to risk your business with low-cost subscription services meant for private use.

For more information on this Amazon alternative for business, please visit: http://www.itsrelevant.com

 

Cable TV Deals in Your Zipcode

Finding the Cheapest Business Cable TV Rates

If you have a TV in your business, the first step is putting something on it, plain and simple. A blank TV screen gathers as much business as a rolling stone gathers moss. But whether it’s business or moss that you’re trying to gather, the stone needs to get rolling first. And getting started means choosing a provider…

Between service providers such as Comcast, Verizon FiOS, Time Warner, AT&T, and Mediacom, there are a number of cable subscriptions out there for businesses to take advantage of; each with their own perks, packages, and reasons for choosing them over a telephone company TV solution. So how do you choose? Most people go for what’s cheapest, but even if you start with the cheapest, the rates rise quick.

Is Cable TV Best for Business?

In short, NO. Depending on the type of business, the TV may be used for a number of different reasons. More often than not, a TV is in place for to offer visitors a comfortable distraction. Something to take their minds off of waiting. But in the end it all comes down to customer satisfaction. A satisfied customer and a better experience helps ensure future visits and more business.

In the end – you don’t want to settle. It isn’t a stretch of the imagination to envision business owners choosing to go with cable simply because It’s TV, and that TV goes on the TVBetter alternatives than cable exist – and there’s an option beyond basic cable and telephone company TV geared towards improving your business, and bottom lin

Making the TV Relevant to Your Business

It’s Relevant TV is a service that transforms televisions into tools that improve customer experience, and helps generate more revenue for your business. IRTV is a unique waiting room TV software that replaces cable television with short-form videos that streams directly from a vast library of content. Content that is family-friendly, arranged into categories to choose form based on the interests of visitors, and licensed for display in public.

It’s Relevant airs alongside your own original content, personal ads, or highlights you want people to see. The ability to showcase additional services, deals, and ongoing specials while visitors are watching the TV gives you a unique opportunity to inform them of things they might not have been aware of, which they’ll then come back for later.

Cut the Cable

Unlike cable, It’s Relevant TV is designed with businesses in mind. Cable is a flat expense, it’s a service that you pay for without any real return – whereas It’s Relevant TV represents a noticable ROI in the way of educating visitors on additional services. It’s all about getting people to come back more, and spend more – all the while creating a better experience.

Top 5 Cable Service Providers with the Most Coverage in the U.S.:
Verizon FiOS
Comcast/Xfinity
Time Warner
AT&T
Mediacom

It’s Relevant TV has full coverage across the Unites States. It is available wherever you have high speed internet (with as little as 0.5 Mbps download speeds – most businesses have 25-100Mbps speeds):

It's Relevant TV Service Availability Map
It’s Relevant TV Service Availability Map

 

 

 

 

 

 

 

 

 

Some of the top savings zip codes: 79936, 90011, 60629, 90650, 90201, 77084, 92335, 78521, 77449, 78572, 90250, 90280, 11226, 90805, 91331, 08701, 90044, 92336, 00926, 94565, 10467, 92683, 75052, 91342, 92704, 30044, 10025, 92503, 92804, 78577, 75217, 92376, 93307, 10456, 10002, 91911, 91744, 75070, 77036, 93722, 92345, 60618, 93033, 93550, 95076, 11230, 11368, 37013, 11373, 79912, 37211, 30043, 11206, 10453, 92154, 11355, 95823, 77479, 91706, 10458, 92553, 90706, 23464, 11212, 60617, 91709, 11214, 11219, 91910, 22193, 77429, 93535, 66062, 93257, 30349, 60647, 77584, 10452, 77573, 11377, 11207, 77494, 75211, 11234, 28269, 11235, 94544, 10029, 60625, 89110, 92509, 77083, 91335, 85364, 87121, 10468, 90255, 93065, 91710, 10462

Creating a Business Ad Network Using TVs

Business ads are a great tool for, what else? Improving business. However having business ads is only half of the game. In order to get your time and money’s worth out of those ads, you need a platform for them to run on – you needs TVs. TVs let us get messaging across better, and faster than anything else out there – and it’s as simple as putting TVs up in public places and selling ads. This article will highlight a few things to consider when creating a business ad network.

Business Ad Network 101

Think of all the places you see ads these days. TV, radio stations, highways, on buses and billboards, in newspapers – even in front of YouTube videos. They’re everywhere.

How can you capitalize on this trend?

Leveraging ads in businesses is the fast-track to becoming reaching customers. Showcasing your ads inside a business gets visitors exposed to your brand, and more importantly, educates them on services they might not have been aware existed – services they’ll come back and take advantage of. It’s a win-win, and a great way to market your business.

Combining Digital Signage Software with your Business Ad Network

If you’re serious about building a business ad network, you need more than just ads for it to be effective. A signage system that loops the same ads again and again is no good, and could be harmful for your message. You need to pace it with content in between ads; doing so will make it look, and feel, like a real live television network. But you need content to do this, and licensing content is expensive. Fortunately, there’s a solution.

IRTV Can Power Your Business Ad Network

It’s Relevant TV brings the best in digital TV signage and waiting room TV software. With a network library of over half a million videos, your business ads can be uploaded and played alongside fun, and interesting content. IRTV’s videos are split into 40+ categories you pick and choose from – everything is fully customizable, and can be controlled through a digital signage app on your phone. From anywhere.

Plain as day – if no one is looking at the TV, no one can absorb your ad message. It’s Relevant gets visitors to look at the TV by mixing programming with your ads. When you combine those ads with IRTV’s content, you create a living network tailored to your business. One that’s designed to get people to come back more, and spend more.

Visit itsrelevant.com, and explore building your own television ad network.

 

Top 3 Risks to Avoid When Signing Waiting Room TV Contracts

Whether it’s cable/satellite tv, a digital signage service, or a custom TV network for your waiting room, you can always count on there being a contract that needs signing before you can get started. Contracts are a necessary tool for any subscription-based service. They outline the terms, conditions, and policies while solidifying the consent of everyone involved. But at the same time they can be tricky and require careful review.

How contracts and terms are structured might reveal something you didn’t notice about a service you’re signing into. This article will explore the top 3 risks to avoid before finalizing a contract for your waiting room TV.

1. Long-Term Contracts

The first red flag to identify are companies that lock you into long-term contracts. “Why is my waiting room TV service that just loops nature pictures all day requiring a 5 year contract?”

Plainly put: Because it’s boring. And the service provider knows it’s boring. They know you’re likely to get tired of the dull, repetitive service within a few days or weeks so they make it so you can’t back out of it. If you don’t like it, then chances are your visitors won’t like it as well.

In addition it’s important to realize that things change. A better TV service for your waiting room might come along tomorrow, so why prevent yourself from being able to use it by signing a contract today? If you’re stuck in a contract for the next few years, you’re forced to dwell on what could have been. A long-term contract usually means the provider is afraid you’ll back out on them, which speaks to their lack of confidence in their own service.

2. Poor Video/Image Content

A service with a great library of quality digital content for your waiting room TV can be difficult to find. Unless it’s Netflix, which is illegal to play in public, it isn’t likely to be chock full of interesting videos for people to see.

This is particularly true with medical TV displays that loop stress-inducing, and sometimes graphic medical videos. No one wants to see them. People also don’t want to see the same 10 videos repeating again and again while they wait. If it wasn’t interesting the first time, it certainly won’t be the 10th time it plays.

Don’t sign a contract until you’ve had the chance to really explore the service. Take time to see for yourself what visitors are going to see when they come in. If you’re curious about a particular waiting room TV software, look into scheduling a demo with the provider. The best bet is to get a risk-free pilot going- allowing you to put the service in place at your location, while having the flexibility to back out of the service if it doesn’t end up being as good as it sounded when you bought into it.

3. The “FREE” TV Service

A TV service for your waiting room that’s inexpensive is great, even better when it’s free. Not good enough? How about a free TV and a box of iPads? Better, right? Unfortunately no.

TV services aren’t free. If someone was giving out hundreds of free TVs and ipads without getting anything in return, he or she would be out of TVs, iPads, and probably a job. Everything has a cost – sometimes it just isn’t what you think. That TV on the wall you get for “free” will be full things you didn’t know you would be getting, like ads- even competitor ads. And those iPads, apart from being riddled with ads themselves, are also riddled with germs from a day’s worth of visitors handling them. Which in the case of a medical office may be unsanitary.

TV services that label themselves as “free” make their money selling ads to companies that want to sell their product. Which puts money in everyone else’s pocket but your own. There is truth to it being free, insofar as you aren’t being billed for the service. But it also isn’t making you any money and may be losing you business. Don’t fall for free.

Avoid the Risks with a Low-Cost TV Solution

It’s Relevant TV is a television network for businesses, designed with businesses in mind. IRTV provides waiting room TVs with programming and a digital signage app which transforms your TV into a tool that improves visitor experience. With It’s Relevant, you control what’s on – selecting from a list of 40+ categories, from a library of over half a million videos. And you don’t get ads from competitors or pharmaceutical companies that might harm your bottom line.

Everything is customizable, and can even be controlled from your computer, tablet or smartphone – anywhere, anytime. Visit It’s Relevant.com to schedule a demo to explore how It’s Relevant works and see if it’s a fit for your business.

Playing YouTube on your Waiting Room TV

Playing YouTube on your waiting room TV may seem like an easy, cost-effective solution for waiting room entertainment; but the ease of using YouTube comes with a price – one that too few business owners are aware of, and even fewer can afford. This article will highlight the top 3 risks of playing YouTube on your waiting room TV.

1. YouTube for your Waiting Room TV is Illegal

Perhaps the most important is understanding that playing YouTube in your waiting room is illegal. Showing YouTube videos in a public setting, or pulling videos from YouTube itself for your waiting room – without expressed consent or permission, violates YouTube’s Terms of Service. In the end, you can’t put YouTube on your waiting room TV for the same reasons you can’t play Netflix. It costs a lot more than most businesses are willing to spend in order to license content legally. In addition, some content owners don’t want to play their content inside of certain businesses and it’s their decision to make, they own it.

2. It Takes Money away from Content Producers

Content creators struggle to produce videos from the small amount of money YouTube ad revenue provides them. When those videos are played in a public setting, it’s effectively robbing them of monetization they need in order to keep producing.

Imagine a patient comes to visit you, individually, to learn more about a medical specialty you offer. You would charge each patient that comes in for a visit. If that patient took a recording of you giving advice without your permission, and shared it with others inside of another medical practice or business without giving you your rate, you would not approve. Displaying YouTube videos is much the same way. Videos licensed for public display or distribution are priced differently than ones made for private one-off viewing.

3. The Risk of “Related Videos”

If you’ve ever spent any length of time on YouTube, then you probably know how the site will autoplay “related videos” once a video is finished. Many YouTube videos are short. In fact, that’s part of their appeal as a waiting room TV solution. But what happens when those short videos are over?

A new video can be played. Automatically.

Once a video is done playing, or you’ve reached the end of a selected playlist – if your screen doesn’t get stuck on a frozen menu, YouTube will automatically select the next video for you. In those cases, you’re not in control of what plays next. What comes after, however related, may be inappropriate or graphic for your visitors. Why risk it?

The Safer Solution:
IRTV for your Waiting Room TV

It’s Relevant TV is a television network designed with waiting rooms in mind. It combines the best aspects of TV and digital signage; transforming your TV into a tool that will improve visitor experience, and help increase monthly revenue.  Some of the world’s top TV networks as well as interesting YouTubers make their content available to IRTV through licensing agreements. This means you will have a whole host of great videos without the risks.

Compared to other waiting room TV software, nothing comes close to the control and customization IRTV gives users. Pick the types of programming you want, and automatically filter out the things you don’t. You also have the added benefit of being able to mix in your own videos and messages throughout.

You can learn more about It’s Relevant at itsrelevant.com.

Top 3 Customer Retention Strategies: Things You Should Be Considering

Customer retention is a vital part of any thriving business, but getting people who visit your business to come back can be hard. The start to a good customer retention strategy is as simple as putting yourself in their shoes. What does a visitor experience when he or she enters your business? What strategies are at work to make a it more welcoming place? This article will delve into the top 3 things to consider when coming up with strategies to nail those return visits.

Customer Retention Strategy #1:
A Good First Impression

You can spend all the marketing dollars you want on strategies to try and get people in the door; none of it matters if the first thing they see when they get there is something that will send them running for the hills. Never underestimate the power of a first impression. The first things that a visitor experiences within the first few minutes of being in your business are critical. What they see, how they’re treated, and the general vibes of the place are all factors that help determine whether or not you can count on that person coming back. For a more in-depth look into the factors that make or break a first impression, check out this article: Top 5 Factors to Enhance Your Business Environment.

Customer Retention Strategy #2:
Social Media

In the age of Facebook, Twitter, and Instagram, any business that doesn’t have a presence on social media is at a disadvantage. Social media keeps you connected to your customers when they are outside of your walls.

Getting visitors to follow you on social media platforms is a task in and of itself, and depending on the kind of business you have, it can be that much more difficult to get people interested in following. So what’s the trick? First, people need to be reminded that you exist on social media. This can be accomplished by printing pleas for followership on cards, shirts, and various other promotional items; but does that really convince people to follow you? You need to do more than just remind visitors to follow you on social media. You have to give them a good reason to follow you.

In truth, a good reason can’t be printed on a flier and handed out – it needs to be experienced. Visitors will follow you on social media when you show them what they get out of following you. Whether that thing is funny pictures, posts about hobbies they share, or even specials that give them a reason to come back – it’s all possible through social media.

Customer Retention Strategy #3:
Signage

Customers come back if they have a reason to. It’s your job as a business owner to educate them on why they should return.

Literature, brochures, and other types of signage are some of the classic business strategies for customer retention. Customers come back if they have a reason to. For good reason; it’s an effort to get the brand out there, and it can spruce up an otherwise blank waiting area. But relying on things like posters, or promotional items like pens and T-shirts to promote your brand doesn’t cut it. Posters go unnoticed. People throw out literature. And promotional items take up a lot of valuable space. The right approach to signage is investing in something people will notice, something that is informative, and something that doesn’t clutter up your storage space.

All-In-One Customer Retention Strategy: It’s Relevant TV

It’s Relevant TV is a custom TV network that makes for a great first impression, helps generate followers on social media, and gets your brand noticed.

First time, and even returning visitors are entertained by the engaging, and informative content. The videos get people to look at the TV; at which point they notice your brand, your messaging, and anything you want them to see. Strangely enough, the messaging that went unnoticed on posters gets noticed the TV. It’s Relevant TV also integrates with your social media accounts. Visitors are able to see recent posts from Facebook, Twitter, and Instagram directly on the TV in between content. This gives demonstrates the reasons for them to follow you, and then they do!

It’s Relevant TV is TV made for businesses and waiting areas. It’s affordable, customizable, easy-to-use, and improves visitor experienceand your bottom line. Visit: itsrelevant.com to explore a better alternative for your TV.

Top 5 Factors to Enhance Your Business Environment

Cultivating a welcoming business environment is instrumental to a successful business. There are a lot of elements that contribute to a setting that people will respond positively towards; even the smallest factors can make or break a visitor’s experience and influence a return visit. This article will explore the top 5 factors that will enhance your business environment.

Identifying the Elements of Your Everyday Business Environment

From the television on the wall, to the stereo speakers playing music – to the friendliness of the staff, and even the cleanliness of the rooms; no element is too small when it comes to its role in generating a welcoming atmosphere that visitors will enjoy. But why is each one important? How can you take control of the most important elements?

5. The Scent of the Setting

“In addition to being the sense most closely linked to memory, smell is also highly emotive.” – Fifth Sense: Psychology & Smell.  Scents, as well as anything having to do with the 5 senses, are the foundation of a lasting impression. The right scent can invoke memories, familiarity, and associations that make for a positive experience. As beneficial as a good smell can be, a bad scent can leave just as strong an impression – perhaps stronger in some cases.

4. The Music & Ambience

There’s nothing like fitting music playing in the background to make you feel welcome. It helps you take in and appreciate your surroundings a little more. Whether it’s the radio, or some simple sound ambience, a little music can help visitors relax, unwind, and put them in a more positive mindset – which is good for you, your business, and your bottom line.

3. Tidiness / Cleanliness of the Rooms

Never underestimate the power of a pristine and organized business environment. The skills that may ring in your ears from when your parents to tidy your room are the very same skills that can be applied when improving your business. Something as simple as making sure magazines are nicely stacked, or making sure chairs aren’t dirty or in bad shape goes a long way. In order to improve visitor satisfaction scores, keep everything neat and tidy – especially the restrooms. People love to write reviews about bad experiences, typically more than they’re compelled to write good reviews on sites like Yelp, or Google. Keep on top of appearances. Set small goals or daily checklists to cover each day so the business is left in a welcoming state for the next.

2. Staff Friendliness

It goes without saying that the friendliness, attitude, and people-skills of your employees contribute to one of the biggest factors that make up a successful business environment. A bad experience caused by someone you employ is a fast track to a bad Google or Yelp review. And worse, the review will stick there for the whole world to see a lot longer than their visit lasted. Aim to make your staff happy. If they are happy they will hopefully pass their happiness onto your visitors. Finding ways to celebrate your staff, or highlight their achievements, is a good way to boost workplace morale.

1. The TV on Your Wall

Possibly the most important, and certainly the most versatile tool available to business owners, is the TV. Whether it’s the news, some random channel, or just white noise, the familiar glow of a TV can go a long way. Familiarity is a fine foundation for a relaxing setting; when it comes to generating a positive business environment, nothing is more familiar than a television set. TVs are great, but what’s on those TVs matters more. Depending on which service you choose to run on your TV, you could be spending a lot without getting anything back.

It’s Relevant TV Helps Build a Better Business Environment

It’s Relevant TV creates custom TV networks that are designed for businesses. Instead of attention-demanding TV shows that run 30-60 minutes long, It’s Relevant plays short, 1-4 minute videos across a broad range of categories you choose from. People like a variety of different things, so there are a variety of different things on the TV for everyone to enjoy. The interesting, family-friendly content engages viewers and gets them looking at the TV.

With It’s Relevant TV, you’re able to reach the people who visit your business in ways that you simply can’t with cable. Unlike cable, It’s Relevant gives you control over what goes on the TV – which includes your own custom videos and messaging that you want people to see. The service allows you to upload as many personal videos, ads, and messages as you like; and played them in between and alongside our fun and engaing content.

Don’t settle for a TV subscription that gives nothing back. If you’re keen on building a better waiting environment, visit ItsRelevant.com.

IRTV: Top 5 Misconceptions About It’s Relevant TV

It’s Relevant TV is a lot of things, but there’s also a lot of things it isn’t. When it comes to what’s on your TV, separating fact from assumption is important to your business, and your bottom line. This article will address some of the common  misconceptions people have about IRTV.

1. IRTV is NOT a Looping Display

You might have seen “custom TV networks” that turn out to be nothing more than a short list of dry/boring videos that loop endlessly – It’s Relevant TV is not one of these networks. It’s Relevant works with content providers and pulls its ever-changing content from a library consisting of over half a million videos. These videos play seamlessly and can be mixed with your own content to for added customization. It is not a looping display that pretends to be TV.

2. IRTV is NOT Expensive

It’s Relevant TV is designed to make you money while costing less than the average business cable service. IRTV gets people to come back more, and spend more by educating visitors on additional services your business offers. It’s Relevant features space on the side for you to showcase any ads, reminders, or images that you want people to see. IRVT helps generate more revenue and repeat business each month by focusing on customer retention. Check out the ROI Calculator to see how much you could be generating each month with It’s Relevant.

3. IRTV is NOT Hard to Use

A TV channel for businesses that is fully customizable, allows you to manage content categories, integrate social media, and upload personal ads/videos for everyone to see has to be pretty complex, right? Not at all. It’s Relevant can be easily managed through virtually any phone, tablet or computer. The customization features are broken down into self-explanatory tabs that are straightforward, easy to navigate, and accessible anywhere.

4. IRTV is NOT Cable TV

Cable TV is an expense which gives nothing back, gives you no control beyond manually changing the channels, and is plagued with competitor ads that you’re literally paying for visitors to see. It’s Relevant is none of those things. And while each IRTV is a living, breathing, TV network – it isn’t cable. IRTV is a vital tool designed to improve visitor experience and improve your business in ways that cable can’t.

5. IRTV IS Worth Making the Switch

Change can be hard, but it’s worth exploring when that change can improve visitor experience, or help generate more revenue. People say “don’t fix what isn’t broken,” however staying the same forever can be just as bad. Being set in your ways might close doors to new, and innovative ideas your competitors will happily open, which is why it’s important to give it a look.

Business Owners: Putting Your Own Custom Videos On Your TV

Putting your own custom videos on the TV is a great way to improve your business. If you read the article: Top 3 Ways to Put Custom Videos on Your TV, then you understand the reasons why It’s Relevant TV has become the go-to for businesses looking for ways to put their own videos on TV.

If you haven’t seen it, keep reading. This article will talk about pros and cons of putting your own custom videos on your screen, and how you can make the most out of them, and your TV.

The Pros of Having Your Own Custom Videos

1. You Have Control: When you’re running your own content on your TV, you’re in control of what comes on. Whether it’s videos or a slideshow of pictures, visitors aren’t going to see anything except what you want them to see. When you decide what’s on, you also choose what’s off. You can keep repetitive news reports, fires, stabbings, explicit language or adult situations off of your TV.

2. It’s Your Brand: Videos that you produce, or videos that you pay to have produced, belong to you. It’s your brand, it’s your image, and it’s whatever message you want to get across to people visiting your business. Custom videos are also a great way to feature spotlights on staff, or experts in your field with relevant things to share. When it comes from you, you are the authority.

3. It’s Unique: By putting together your own custom content, you’re making something unique for your business’ visitors to experience. The right video and personal message can make all the difference when it comes to first impressions, a memorable experience, and how well you compare to competitors.

The Cons of Having Your Own Custom Videos

1. Shallow Library of Content: Custom videos are only really effective when you have enough of them. People get tired, or even annoyoed, when they see the same videos looping again and again. Having too few videos makes for a bad visitor experience, and can lead to a bad impression of your business/brand overall.

2. Boring / Uninteresting Content: People look to TVs in businesses to help pass the time, so it helps to have things on the TV that will interest them or put them in a good mood. Having just your own custom videos might be off-putting to some people. If visitors are only seeing your messaging and brand when they look at the TV, you risk overexposure. It’s a good idea to have a balance of content you want visitors to see, and content they want to see.

3. The Cost: Ditching a monthly cable bill and replacing it with a library of personal content definitely saves you money in the long run, but unless you have a vast library of content at the ready, the cost of producing your own personal videos may require a large up-front investment.

Mix Your Own Custom Videos With It’s Relevant TV

It’s Relevant TV creates custom TV networks for businesses. It combines the best aspects of television and digital signage. IRTV delivers content that is interesting, engaging, and helps get your messaging across. Your own custom content is intermixed with a library of half a million videos – presenting  visitors with your messaging in a way that makes them receptive to what you want them to see.

With It’s Relevant, there’s no cost beyond the subscription fee which is often less than the cost of cable. There’s no need to break your bank on production costs in order to build up a library of content. You can mix one or many videos with IRTV’s library of content, keeping however many videos you have fresh.

The goal with any custom content is to get people to notice your messaging so they come back more, and spend more. It’s Relevant TV offers a demo of the platform so we suggest scheduling an appointment to see if it fits your needs.

Top 5 Reasons a Free TV Service for your Waiting Room is Bad for your Medical Practice

Everyone knows the phrase “You get what you pay for,” and nothing is more enticing than something free – especially when it includes a TV for your business. Trying to get the most while spending the least is a sound business tactic. It makes sense to think that spending $0 for a service that you want in your  business is a win-win. But what’s the catch?

This article tackles the top 5 issues that come with free TV services and the ways it impacts your practice. If you’re already aware of the risks and you’re looking for a better alternative for your TV, then check out a custom television service we recommend that’s made for medical practices.

1. Who’s Paying For Your Free TV?

Contrary to what Sam Cooke was singing about in the 1920’s, the best things in life aren’t free. If someone approaches your business offering you a free TV service, it isn’t out of the goodness of their heart. It’s about business. You might not be paying any money for the service, but it does come at a cost. If the service provided isn’t getting their money from you, they’re getting it from someone else. That someone else is the one who ends up having the most control over what’s on your TV.

Advertisers pay for the messaging, so most of the content is there to benefit them – you have a lack of control over what your patients are seeing. If you’re not paying for your TV in money, you’re paying for it in other ways. The prospect of a free TV can be enticing, but don’t fall for it. There are better alternatives out there.

2. Free TV = A Bad Patient Experience

In a hospital, clinic, or medical office, a medical TV service that costs very little, or nothing at all, might seem like a great idea because it’s health-related and compliments the medical setting. But how does it make patients feel? Visitors might be there for health-related reasons, but that doesn’t mean it’s the sort of thing they want to watch while they wait. Graphic cross-sections of the human body, gross videos about clogged hearts or debilitating diseases, or even pharmaceutical ads for pills patients can purchase – however informative or well-intended these pieces are, it can make patients anxious or lead to an overall bad experience. The visit starts in the waiting room and you owe it to your patients to put something on the TV they will enjoy.

3. Poor/Limited Content

The content that comes with free services are often outdated, uninteresting, unsettling, or of poor quality. The providers of your free service pay as little as they can to procure cheap content that they can play over and over again forever. In the end you’re left with the bottom of the barrel, or the least amount of effort your provider has to put forward in order to hold up their end of the bargain. Don’t settle for this kind of service.

4. Updating Content…

If you’ve ever used a free TV service in your business or clinic, you might have experienced the frustration of waiting for the system to update. If you haven’t, then based on the previous sentence you could probably guess that it can take a very long time. Sad but true; in most cases, providers of free medical TV services are busy serving the clients that pay them, a.k.a. pharmaceutical companies that are advertising through their platform. As a free user, you rank lower on their list of priorities, and therefore updating your individual TV is often something they’ll “get around to doing,”… eventually.

5. Stolen Potential

Free TV services rob the potential your TV has to improve your practice, patient experience, and your bottom line. When you settle for a free service  you’re sacrificing the most effective tool for communicating with your visitors. A free TV and several hours of dry, looping content isn’t worth the expense of your patients’ comfort. It also isn’t worth the lost potential that your own controlled TV network can provide you with. Don’t short-change yourself.

A Service That Works For You & Your Practice

Instead of settling for one of these “free” services, utilize It’s Relevant TV – and for a small monthly fee you’ll have access to interesting content visitors will enjoy. You’ll have control over what’s on your TV, and you’ll see a real return on your investment. With It’s Relevant you control what messages patients see, getting them to come back for other reasons, ultimately raising your per-patient-revenue. Outside companies shouldn’t be the ones getting the most out of your business. Schedule a call or demo with It’s Relevant TV to learn more: http://www.itsrelevant.com/medical.