Category: Artificial Intelligence (AI)

How Sora 2 Lets Small Budgets Create Big-Budget Videos — And Distribute Them on Your Own TVs

Sora 2, OpenAI’s next-generation video generator, makes cinematic video creation faster and more affordable for businesses. Pair it with It’s Relevant TV to broadcast your content on the screens inside your locations—retail floors, waiting rooms, lobbies, gyms, auto showrooms, and more.

Why This Matters Now

Video drives attention, recall, and conversions—but traditional production (crew, sets, VFX, sound) is expensive. Sora 2 compresses that process into prompt-driven creation so you can test, iterate, and publish polished clips quickly. With It’s Relevant TV powering your in-business TVs, those videos show up exactly where your customers are already looking.

What Is Sora 2?

Sora 2 is an advanced AI model for generating short, visually rich videos from text and reference inputs. It emphasizes realism, synchronized audio, and improved scene control—perfect for promos, announcements, product showcases, and brand stories.

Feature Why It Helps Small Budgets
Synchronized audio + video Reduces the need for separate voiceovers, sound design, and foley.
Improved realism & motion Avoids the “cheap CGI” look; more cinematic with less post-production.
Better steerability Direct camera moves, pacing, scene structure from the prompt.
Rapid iteration Test multiple concepts in hours, not weeks—then refine what works.

How Sora 2 Lowers Production Costs

  • Fewer line items: Replace many crew and equipment costs with prompt-driven generation.
  • Faster turnarounds: Prototype 3–5 versions, gather feedback, regenerate in minutes.
  • Unlimited locations: Depict any scene—no permits, travel, or weather delays.
  • Scalable brand look: Reuse style prompts for consistent campaigns all year.
  • Lower testing risk: A/B test creative variations before committing to long runs.

Distribution: Put Your Videos on Your Own TVs with It’s Relevant TV

It’s Relevant TV is a custom, ad-free TV platform for businesses. You control what appears on your screens and can blend your videos with licensed, family-friendly content across 60+ categories (now 1,000,000+ programs) to keep screens fresh and engaging.

  • Your channel, your rules: Upload Sora-generated clips, choose how often you want them to appear, and mix with curated content to avoid repetitive loops.
  • Ad-free by default: No third-party ads cluttering your screen. If you choose to run your own sponsor messages, you keep 100% of that revenue. (And you can use Sora to make them).
  • AI-assisted delivery: Keep content relevant and brand-safe, including granular category and keyword controls.
  • Multi-location management: Push updates to dozens or hundreds of screens from one central online dashboard.

From Prompt to TV: A Simple Workflow

  1. Define the message: Offer, product feature, seasonal event, new service, or brand story.
  2. Draft the prompt: Specify setting, camera moves, pacing, tone, and any on-screen text.
  3. Generate & refine: Produce multiple takes; select the best and make light edits (logos, lower thirds, captions).
  4. Export for TV: Deliver MP4 video files in a landscape format and 16:9 aspect ratio.
  5. Upload to It’s Relevant TV: Set frequency, and blend with licensed content.
  6. Measure & iterate: Track inquiries, redemptions, or QR scans; refresh creative monthly or seasonally.

Creative Best Practices

  • Keep it short: 10–15 seconds is ideal for in-location attention spans.
  • Front-load the hook: Lead with the benefit in the first 2–3 seconds to capture viewer attention.
  • Brand consistently: Use the same colors, fonts, and logo placement.
  • Blend real + AI: Pair Sora visuals with real product shots or testimonials for authenticity.
  • Plan rotations: Update creative on a cadence (e.g., monthly) to avoid “stale screen syndrome.” It’s Relevant takes care of this automatically with all of their licensed content, never looping.

Things to Watch Out For

  • Quality control: Review for motion or continuity artifacts before publishing.
  • Legal & brand safety: Avoid prompts that imitate protected IP or restricted likenesses; use only logos and brand assets you own or have licensing rights to.
  • Technical compatibility: Confirm the MP4 file output, 720P or better resolution, and landscape (wide screen) aspect ratio (16:9).

AI-Powered Advertising: From Meta’s 2026 Vision to Business TV Innovation Today

The AI Advertising Revolution

Artificial intelligence is transforming the advertising industry faster than any previous shift. From creative generation to campaign optimization, AI tools are taking over tasks once handled manually. Reuters reported that Meta Platforms aims to fully automate ad creation and targeting with AI by the end of 2026—moving toward a world where brands provide a product image, goals, and budget, and the platform handles the rest.

Meta’s Bold 2026 Roadmap: Fully Automated Social Media Ads

As outlined in the reporting, Meta’s goal is a hands-off workflow for marketers. Businesses upload a product image, define budget and objectives, and Meta’s AI:

  • Generates creative (images, short video, and copy) automatically.
  • Selects audiences across Facebook and Instagram using behavioral and contextual signals.
  • Allocates budget and optimizes spend in real time.
  • Monitors performance and iterates on creative, targeting, and placements.

This has the potential to lower the barrier to high-quality campaigns for small and midsize businesses, while raising new questions about brand voice, creative control, and safeguards for quality and safety. Some marketers are concerned that it could lead to a homogenization of advertising that may lead to less standout campaigns. Businesses like the idea of having one less middleman to go through, allowing them to spend more of their advertising budget on reach rather than creative.

AI in Action Today: It’s Relevant TV

While social platforms race toward full automation, It’s Relevant TV already applies AI to improve in-location media. It’s Relevant TV powers custom TV channels inside medical offices, auto dealerships, retailers, restaurants, gyms, and more—mixing entertainment, education, and business marketing on screens customers actually watch.

How AI Drives the Service

  • Fresh, non-repetitive programming: A living library of 1,000,000+ licensed short-form videos across 65+ categories is updated frequently. AI helps prevent looping and stale playlists so returning visitors see variety over time.
  • Customization & controls: Businesses choose content categories, apply keyword/phrase blocking to maintain brand safety, and set rules that fit their audiences.
  • Seamless marketing integrations: Mix in your own videos, image spots, text banners, and show live social posts (Facebook, Instagram, X) without exposing negative comments on-screen.
  • AI + human oversight: Human editorial review and curation continues to be a cornerstone of their service, while intelligent delivery allows quality to meet efficiency.

The result is a brand-safe, engaging channel that turns idle wait time into marketing time—without third-party ads for competitors interrupting your environment.

Two Fronts of AI Advertising

1) Social Media Advertising (Meta & Peers)

  • AI handles creative generation, targeting, and optimization at scale.
  • Ideal for reach and rapid testing, but marketers should plan governance for brand standards and approvals.

2) Business TV Advertising (It’s Relevant TV)

  • AI keeps in-store TV programming dynamic and relevant.
  • Combines entertainment and education with your promotions to drive action from on-site audiences.
  • Gives local teams control while maintaining guardrails for safety and tone.

AI Best Practices for Marketers

  • Plan for hybrid AI: Use platform automation for online reach and use AI-assisted business TV to convert attention in-store.
  • Protect your voice: Establish creative and brand-safety guidelines so AI outputs stay on-brand. It’s unclear how much control platforms like Meta will provide, but ultimately you need to the check the work like you would an intern’s.
  • Measure both worlds: Track digital conversions from social and real-world engagement (QR scans, offers, sign-ups) from in-location screens.

The Future is Smarter and more Integrated

Meta’s 2026 roadmap shows where social ads are headed: fully automated, goal-driven campaigns. Meanwhile, It’s Relevant TV demonstrates how AI can already elevate real-world engagement today—keeping content fresh, brand-safe, and effective inside your locations. The winning strategy isn’t either/or; it’s integrating AI across both digital and physical touch-points so your brand stays relevant wherever customers encounter it. No technology is truly set it and forget it, so it’s always best to check the work that’s being done for you to make sure you are getting the desired results.