If you’re looking to start your own online television network, you’ve probably come across high-priced solutions like Muvi. While Muvi positions itself as a comprehensive OTT and streaming platform, the truth is—most businesses can get more for less than the $199+/month price tag) that comes with it.
What most businesses really need is a customizable, content-rich TV network that works right out of the box—with no tech team required. That’s where It’s Relevant TV comes in, offering a fully-managed, branded TV experience for just $89/month. Let’s break down how It’s Relevant TV lets you build your own television channel the smarter way.
You Don’t Need to Build a TV Network From Scratch
With services like Muvi, you’re expected to act like a full-blown media company: sourcing your own video content, building out distribution, setting up monetization, and managing user interfaces. That might make sense if you’re launching the next Netflix—but it’s overkill for businesses that want to control what’s playing on their in-location TVs or their owned channels.
It’s Relevant TV simplifies this entire process:
• 500,000+ licensed videos across 100+ categories
• Custom-branded network for your business
• Turnkey solution: No programming or content acquisition needed
• Set up in minutes, not months
Instead of spending hours uploading content and building menus, you’re spending time where it counts—growing your business and engaging your visitors.
Designed for Businesses, Not Broadcasters
Muvi is great for large media companies or content distributors. But what about restaurants, auto dealerships, doctors’ offices, gyms, and retail stores that just want engaging, brand-safe content to play on their TVs?
It’s Relevant TV is built specifically for those businesses.
You get:
• A curated mix of short-form content that keeps people watching
• Your brand featured on-screen at all times
• The ability to run your own promotions, ads, or messaging
• Smart keyword blocking to keep out controversial content
That means no more cable commercials for competitors, and no more irrelevant or inappropriate shows turning customers off.
Pay $89 per Month, Not $199+
With Muvi, plans start at $199/month, and that’s just the beginning. Add-on costs for bandwidth, transcoding, and app development can send your bill soaring.
It’s Relevant TV keeps it simple:
• $89/month flat rate, no hidden fees, no setup costs.
• Includes support, content, branded graphics, and unlimited video uploads.
For small to mid-sized businesses, that’s not just affordable—it’s a game-changing investment in customer experience and internal marketing.
Your Own TV Network = Internal Marketing Power
Why let your TVs advertise for someone else?
With It’s Relevant TV, your screens become powerful in-store marketing tools:
• Display seasonal offers, product highlights, or loyalty programs
• Reinforce brand identity with custom visuals and messages
• Schedule different content for different hours or locations
You’re not just entertaining your audience—you’re converting them.
And unlike Muvi, you don’t have to worry about content moderation or production. It’s already done for you.
No High $$$ Development
Muvi expects users to know (or hire) a team to handle things like:
• Backend video configuration
• DRM protection
• CDN integration
• App development across platforms
Unless you’re building a multi-platform entertainment empire, that’s probably overkill.
It’s Relevant TV requires zero technical knowledge. Everything runs through a user-friendly portal with live support just a click away. You choose your topics, upload your ads or promos, and you’re done.
Built to Scale with Your Business
Whether you have one location or hundreds, It’s Relevant TV can grow with you:
• Multi-location content control
• Location-specific advertising
• Centralized management dashboard
You can even monitor how often your promos are running—and adjust messaging by day, time, or season. Try doing that with standard cable or static digital signage.
The Bottom Line
If you’re a media company with a production team and a multi-tiered distribution strategy, Muvi might be worth the $199+ investment.
But if you’re a business owner, franchise group, or marketing manager who just wants a modern, professional, branded TV experience without the hassle or high cost…
It’s Relevant TV is the better choice.
• Faster setup
• Smarter targeting
• Less cost
• More content
• Ongoing support
Ready to Launch Your Own TV Channel?
Join the hundreds of businesses already using It’s Relevant TV to power their custom-branded networks.
FAQs
Q: Can I upload my own content to It’s Relevant TV?
Yes. You can upload your own videos, ads, or announcements to play in between content segments.
Q: What kinds of businesses is It’s Relevant TV ideal for?
Restaurants, retail stores, medical offices, auto dealerships, gyms, franchises, and waiting rooms of all kinds. Anywhere there is a TV with people in front of it for 2 or more minutes!
Q: Does It’s Relevant TV have ads?
No. Just marketing messages for the products and services you are selling or are partnered with.
Q: How fast can I launch?
The SAME DAY! No developers or AV specialists needed. If you have a Roku, Apple TV or Amazon Fire TV/Stick you are ready to launch!
Q: Is this streaming or cable?
You can cut the (tv portion) of your cable subscription. It’s Relevant TV is a streaming-based platform.
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