In the ever-evolving landscape of franchise restaurants, creating a memorable and delightful customer experience is key to getting your patrons to come back again and again. One innovative solution that’s making waves in this industry is It’s Relevant TV—a versatile platform that not only transforms the dining atmosphere but also boosts sales, social sharing, and customer satisfaction. Let’s delve into how top franchise restaurants can leverage It’s Relevant TV to achieve these goals.
Blocking TV Commercials of Competitors
One of the most significant advantages of It’s Relevant TV is the ability to control and customize the content displayed on your restaurant’s screens. Imagine having the power to block TV commercials of competitors, ensuring that your customers are not being attracted to a restaurant down the street. Nothing worse than having a customer sitting, enjoying their meal to then see a cheaper similar dish somewhere else. It doesn’t matter if your food is superior, a TV ad can implant an idea in the head of your customers at the worst possible time.
Interactive Promotions Powered by QR Codes
Incorporating technology into the dining experience is a surefire way to engage today’s tech-savvy customers. Its Relevant TV facilitates this through interactive promotions powered by QR codes. By strategically placing QR codes on the screens, franchises can seamlessly connect customers to exclusive deals, loyalty programs, or online surveys. These QR code promotions not only enhance customer engagement but also gather valuable data that can be used to better understand your customers, and refine your marketing strategies.
Showcase Your Own Videos and Commercials
Franchise restaurants often have their unique branding and messaging that they want to convey to their customers. Its Relevant TV understands this need and allows franchises to integrate their own videos and commercials into the programming seamlessly. This feature enables restaurants to reinforce their brand identity, showcase new menu items, highlight special promotions, or even share their philanthropic efforts. The ability to mix in-house content with the platform’s network TV content provides a versatile and dynamic way to connect with customers. Think of it like blocking out the commercials from the outside world and putting in your own.
Access to a Vast Content Library
It’s Relevant TV boasts an extensive library of licensed TV programs, with over 500,000 episodes. This treasure trove of content ensures that your restaurant can offer a diverse range of entertainment to cater to the preferences of various patrons. Whether it’s sports, news, cooking shows, or kid-friendly content, you can provide a well-rounded viewing experience that keeps customers engaged and entertained throughout their visit.
Centralized & Localized Controls
The platform is unique in that there are two layers of controls; corporate and local. The corporation can control the messaging, and aspects of the programming from the central office. At the same time the local management can make changes to their individual or groups of locations. This allows coordinated messaging across the country with the simultaneous ability to promote things of local relevance.
Creating a Better Customer Experience and Increasing Sales
Ultimately, the integration of It’s Relevant TV into your franchise restaurant can lead to a host of benefits:
1. Enhanced Customer Experience: The ability to curate content, block competitor ads, and promote interactive experiences keeps customers engaged and entertained, making their visit more enjoyable.
2. Increased Sales: By strategically utilizing QR code promotions and showcasing your own videos and commercials, you can drive sales and boost revenue.
3. Improved Branding: Having It’s Relevant TV’s platform design allows you to reinforce your brand identity, making your franchise restaurant stand out in the minds of your customers.
4. Data-Driven Insights: The data gathered through interactive promotions can provide valuable insights into customer behavior, helping you refine your marketing strategies and offerings.
5. Corporate / Local Controls: A hybrid approach to make sure the TVs in each of your locations are doing all they can do. Make global and local changes to programming, promotions and social media.
It’s Relevant TV is a powerful tool that empowers franchise restaurants to create a better customer experience, increase sales, and build a strong brand presence. With features like content customization, QR code promotions, and access to a vast content library, franchise owners have the means to stay competitive in an ever-changing market while delighting their patrons with an unforgettable dining experience. Embracing innovative solutions like It’s Relevant TV can be the secret ingredient to your franchise restaurant’s success.
